MIRASOL CT, MONTEREY
FROM SITTING TO SOLD: WHY WE PARTNERED WITH TRG
Some of our cherished clients and fellow agents have asked Jen and me, “Why did you join forces with The Ruiz Group?”
“Why did you join forces with The Ruiz Group?”
The answer becomes resoundingly clear when we tell them about 102 Mirasol Court.
As someone who has been doing this job at the highest levels for more than two decades, with numerous awards and tons of community-wide recognition, I’m going to be completely honest and vulnerable with you. For seven months, our seller’s home lingered on the market.
Why? Because, on our own, we didn’t have the resources to present it in the best way to today’s buyers and them to take action. attract inspire
Successfully selling a property requires creating an emotional connection, not just selling the features of the home.
Most agents fly solo. They don’t have the support, know-how, and/or tools they need to invoke that crucial connection. And let me tell you: nurturing such a connection requires today than ever before. From professional photography and staging to creative marketing and presentation, contemporary buyers have been (rightly) conditioned to expect absolute perfection.
Jen and I knew there was even more that we could offer to our clients to foster their success under these conditions.
So, we made a much-needed change. Here’s a small sampling of what The Ruiz Group did for our seller at 102 Mirasol: so much more
1STAGING
Staged homes sell for 25 percent more than non-staged homes and spend 73
percent less time on the market. It’s easy to understand why. Buyers can’t imagine living
happy lives in empty rooms or rooms that scream the sellers’ tastes. TRG’s vertically integrated staging company made it easy (and much less expensive) to meet this need.
2REPAIRS & COSMETIC RETOUCHING
102 Mirasol had a lot of deferred maintenance. It was in great overall condition, but there were 46 lights out. There were hairline cracks in some windows and marks on several walls. The patio and courtyard had become overgrown with moss. Correcting all of this required coordinating with about seven different vendors. TRG’s Listing Coordinator arranged and oversaw everything. Our seller didn’t have to make a single call (and neither did we). The amount of time this saved was invaluable.
3FIRST-CLASS MARKETING
Let’s face it Real estate agents are great at a lot of things, but we ’ re not always the best writers, editors, or graphic designers. Sometimes we aren’t comfortable with technology, websites, personal branding, or social media. So, why do we try to muddle through every little thing that goes into marketing our listings? Why do we force ourselves to wear so many hats? It might save money on the front-end, but our clients end up paying SO much more when their homes inevitably sit. When it comes to creating that “spark” for buyers, this stuff matters. A lot. So, it’s important to do it right. TRG empowers a five-person staff to do what they do best, which frees us up to do what we do best.
4THE JACOBS TEAM TRG X
NOW THAT WE’RE WITH TRG, HERE’S WHAT WE CAN OFFER YOU!
CLICK TO BROWSE
OUR LISTING FORMULA SERVICE PACKAGES DREAM TEAM PROFESSIONAL STAGING
After letting TRG work its magic, we put 102 Mirasol back on the market.
Escrow closed last week, and our seller did not have to compromise on price. He got what his home was worth. And the new buyers confidently said “ yes ” to a home they felt GREAT about in every way imaginable.
Why am I telling you all this, coming clean with all the ways we could have done better in the past? Because I value our relationship. And because I want everyone to know our decision to merge with The Ruiz Group was never really about Jen and me. We partnered because we knew it would empower us to serve in the way you ’ ve always deserved. It already has.
So, when you ’ re ready, let’s do another one together We received multiple offers within 31 days. YOU We’rereadyforyou!
-Joy Jacobs
