CAMPARI SODA - Milano DesignWeek

Work - Group project

Campari Soda asked the office for a design that will bring people together to enjoy an typical Italian Aperitivo during Milano Design Week.

Our team worked on the idea of attracting people from afar to visit the site location as it was in “La Stecca” facing “Milano tree Library”. The location is exposed, the challenge was to make it inviting. The picture above portays our success through the number of cround that attended the event.

We reached our goal through creating eye-catching elements like the red led lights and the big screens that could be seen from all the Tree Library complex and of course through the positioning of a DJ set to make people enjoy their stay while drinking.

The used softwares were Recap and Lumion

Initial Situation