Sustainable Social Impact
SOCIAL DEVELOPMENT
ANNUAL BULLETIN
Red Sea Global's
About this Bulletin
Red Sea Global (RSG) presents its inaugural annual bulletin for its social development programs and initiatives to highlight our dedicated efforts and achievements throughout 2024
Focused on our key pillars—Socioeconomic Empowerment, Community Engagement, and Monitoring & Evaluation this bulletin provides a comprehensive overview of our projects, programs, and initiatives and their impact on the communities we serve.
Through Socioeconomic Empowerment, we aim to enhance the livelihoods and wellbeing of individuals and families, fostering economic independence and resilience. Our Community Engagement initiatives prioritize collaboration and inclusivity, ensuring that the voices of all community members are heard and valued. Additionally, our commitment to Monitoring & Evaluation allows us to assess the effectiveness of our programs, driving continuous improvement and accountability.
We invite you to explore our progress, celebrate our achievements, and join us in envisioning a brighter future for all.
,,We hold unwavering faith in the abilities of the Saudi people, and, by the grace of Allah, place immense hopes upon them to take part in building their nation and embracing their responsibility toward it. Every citizen of this land, and every region of our cherished homeland, lies at the heart of my care and attention. With pride and anticipation, we look forward to the devoted contributions of all toward the advancement and service of our dear nation.
—
Custodian of the Two Holy Mosques King Salman bin Abdulaziz Al Saud
,,We have truly remarkable and impressive Saudi minds especially among our youth. They possess a strong and courageous spirit, a deep cultural awareness, and a profound sense of professionalism. What remains is the commitment to action. Our ambition is vast enough to overcome these challenges be it unemployment, housing, or any other issue.
His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud
Red Sea Global (RSG) is building more than destinations. We’re building a bright future aligned with the bold ambitions of Saudi Vision 2030 a blueprint for national change, and all Development Goals. We are contributing to a prosperous and sustainable future for the Kingdom, as well as elevating its role on the global tourism stage.
GCEO Message ,,
We are not just transforming the future of Saudi tourism with landmark destinations such as The Red Sea and AMAALA, we are acting as a catalyst for an enhanced quality of life – putting people and planet first, and recognizing these as the Kingdom’s most precious assets.
We actively support the local community and innovative Saudi businesses by focusing on three main areas socio-economic impact, heritage preservation, and the environment. By doing so, we ultimately aim to uplift the communities surrounding our destinations.
In 2024 alone, RSG contributed $ 24 billion to Saudi GDP and our commitment to stimulating the private sector saw us award more than %70 of the total value of contracts to local companies.
On an individual level, we enable growth, education, and empowerment, equipping talented Saudi men and women with the skills they need in a diversified economy. Our bold aim is to train students for the jobs of tomorrow, as part of our goal to create across our destinations. Currently, %25 of the Saudis employed by RSG and our subsidiaries are from the local community.
We envision a region where time-honored traditions are not just preserved but actively reimagined in our communities.
Aligning with Saudi Vision 2030’s objective to preserve cultural components that are fundamental to national identity, we sponsored traditional camel racing events, as well as National Day parades.
In the town of Umluj, we host a regular market where the local community gathers to buy and sell agricultural produce, handcrafted goods, and traditional cuisine, and enjoy folklore performances and children’s activities.
Authentic cultural experiences are also woven into our guests’ visits, from locally inspired cuisine to artisan-led workshops.
The benefits of RSG’s regenerative environmental efforts are felt beyond the borders of our developments. From mangrove planting to protecting turtle nesting sites, we engage with local youth through volunteering programs, encouraging them to play an essential role in preserving our shared home for generations to come.
Through all of these efforts, we are ensuring that our destinations are transformative and inclusive for local communities and align with Saudi Vision
Thank you for your unwavering support and commitment.
John Pagano
Group Chief Executive Officer Red Sea Global
GCAO Message
Dear Colleagues and Partners,
I am honored to introduce our social Responsibility inaugural annual bulletin. This bulletin marks a significant chapter in our journey to create meaningful lasting positive impacts across the communities we engage with. Our vision extends beyond building worldclass tourism destinations—it encompasses a deep commitment to enriching the lives, livelihoods, and heritage of the people who call the areas we are developing home. A milestone that underscores our unwavering commitment to delivering sustainable impact for local communities and driving cultural tourism forward. This bulletin reflects our dedication to fostering prosperity, and enduring positive change in the region we serve.
It highlights our collective efforts toward socioeconomic empowerment, cultural preservation, and upskilling the local population. We have stimulated inclusive economic growth through strategic investments and partnerships by supporting local businesses, SMEs, and entrepreneurial families engaged in small-scale economic activities.
Initiatives like our award-winning Jewar app, which connected thousands of users to real-time job opportunities, facilitated skill-building programs, and fostered meaningful community engagement. Indeed, the app has helped us hire more than 170 locals, greatly contributing to the 25% of our Saudi staff that are hired from the local area.
Meanwhile, establishing the TAMALA Farmer’s Cooperative has strengthened the local economy by streamlining supply chains, improving agricultural practices, and providing market access, empowering countless individuals, and families to achieve economic stability. Preserving and celebrating the unique cultural heritage of the Red Sea region is another cornerstone of our work.
This year, we successfully restored 11 traditional sailboats, initiating UNESCO registration for sailboat manufacturing skills and reviving a maritime legacy integral to our history, culminating in the highly celebrated Red Sea Classic Sailing Race.
This initiative breathed new life into a cherished tradition and engaged local artisans, performers, and businesses, reinforcing a sense of identity and community pride. Workshops and community events have further enriched our mission, ensuring that the intangible traditions of our region continue to thrive for generations.
A crucial aspect of our impact is the upskilling of local talents. Through programs like English for Tourism, we have equipped over 2,000 young men and women with critical language and hospitality skills, enhancing their employability within Saudi Arabia's burgeoning tourism sector. Training initiatives tailored to entrepreneurial families have also provided participants with essential business skills, enabling them to expand their enterprises and contribute meaningfully to the local economy.
To reinforce this commitment, we have established a specialized unit dedicated to managing and evaluating impact. The purpose of this unit is to enhance societal value, empower communities, and actively engage local stakeholders in decisionmaking processes. By maximizing outcomes, fostering effective and integrated partnerships, and aligning efforts across stakeholders, we ensure that our initiatives deliver tangible, farreaching benefits.
We firmly believe that sustainable development rests on three foundational pillars—social, economic, and environmental. Therefore, whenever a community is involved our dedicated Social Development department is the team to approach, as our focus on people and the planet drives everything we do.
None of these successes would be possible without our dedication of the team and the invaluable support of our partners and local communities. Together, we are building a future where socioeconomic development, cultural heritage, and sustainability converge, driving Saudi Arabia’s Vision 2030 forward. I invite you to explore the insights and achievements detailed in this bulletin as we reflect on a year of transformation and look forward to continued growth and shared prosperity.
Ahmad Ghazi Darwish Group Chief Administrative Officer, Red Sea Global
Tamala
Camel Race
Green Houses
Sailboat Renovation Ramadan Zaman
Sailboat Race
Jewar Eid Activation
Alignment with International and National Goals
The Social Responsibility at RSG operates with a clear alignment to the company’s strategic objectives, cascading up to national and international goals. Through its projects and initiatives, the department contributes significantly to amplifying the cultural and socioeconomic impact, while ensuring full integration with Saudi Arabia’s Vision 2030 objectives and localized community needs.
By fostering cultural enrichment and promoting sustainable tourism, economic growth and investing in human capital. The department not only advances RSG's strategic ambitions but also enhances the holistic impact across the tourism and cultural sectors, supporting both national and regional priorities.
Sustainable Development Goals
Goals Achieved by RSG
Sustainable Development Goals
Alignment with Sustainable Development Goals
Activated Project Name
Goals
Increase local ownership & participation.
Enhance job localization %
Promote Development programs for individuals & business owners.
Facilitate insights collection.
Facilitate value co-creation by actively involve the local communities.
alignment
Activated Project Name
Volunteering
Socio-Economic Baseline Study (SEBS)
Goals
Enhanced Community Engagement
Promoting Volunteerism as Corporate Social Responsibility
Integrated Volunteer Infrastructure
alignment
Identify Socioeconomic gaps and needs
Highlight Risk and Impacts
Creating Social interventions
UpSkill the local community
Prepare local for career opportunities
Strengthen the resilience of local agricultural production to empower the sector and bolster climate.
Cultural/heritage renovation & reflection
Empower locals
Socioeconomic growth
Sustainable Hospitality Operation (SHO) visit –
Socioeconomic Cultural (SEC) reflection
Social, Economic, and Cultural Assessment of hotel operation
Identify gaps and opportunities
Addressing challenges and grievances
Workshops for the locals
Celebration & cultural activation events
Conferences attendance and representation
Up skilling
Community engagement
Cultural reflection
Networking
Sharing knowledge
Recognition
Jewar App
English For Tourism
Tamala
Sailboat
Alignment with Saudi Vision 2030
We as RSG derive our social responsibility values from Vision 2030 , which empowers citizens to take part in social development and fostering a sense of belonging and responsibility.
This vision is not just a blueprint for economic reform but a holistic approach to enhancing the lives of Saudi citizens and preparing them to thrive in a rapidly changing world. Empowering the Saudi people is at the heart of Vision 2030 by: investing in education, promoting entrepreneurship, and ensuring greater representation of women and youth in
processes to create a more engaged and skilled communities.
This empowerment will not only drive economic growth, but also cultivate a society that values innovation, inclusivity, and active participation in shaping the future, and encourages community involvement and volunteerism.
Alignment with Saudi 2030 Toursim and Culture Vision
Direct link to the Saudi Kingdom 2030 Tourism and Culture Vision
Tourism Development
Diversification: The plan emphasizes the diversification of the economy through the development of the tourism sector, aiming to increase its contribution to the country's GDP.
Attracting Visitors Saudi Arabia aims to attract international and domestic visitors by promoting its diverse natural landscapes, historical sites, cultural heritage, and modern attractions.
Cultural Heritage Preservation
Preservation of Heritage Sites: The vision underscores the importance of preserving and showcasing Saudi Arabia's rich cultural and historical heritage, including archaeological sites, historical buildings, and cultural traditions.
Museums and Cultural Centers: The plan includes the establishment and development of museums and cultural centers to promote Saudi Arabia's cultural identity and history.
Cultural Exchange Entertainment & Recreation
Entertainment Cities: Initiatives to develop entertainment cities and attractions to enhance the quality of life and provide recreational options for residents and visitors.
Cultural and Entertainment Events: The plan encourages the organization of cultural and entertainment events to enrich the tourism experience.
Promoting Cultural Exchange: Saudi Arabia aims to engage in cultural exchange programs and collaborations with other countries to foster understanding and appreciation of its culture and traditions.
Saudi Arabia's tourism and cultural objectives are outlined in "Saudi Vision 2030 ", which is a strategic framework for the country's economic and social development.
The vision aims to diversify the economy and reduce its dependency on oil by investing in various sectors, including tourism and culture.
Infrastructure Development
Infrastructure Investment: Including transportation, accommodation, and other facilities, to support the growth of the tourism sector.
Smart Tourism: Utilizing technology and innovation to enhance the overall tourist experience and promote sustainable tourism practices.
Job
Creation
Employment Opportunities: The development of the tourism sector is expected to create job opportunities for Saudis, contributing to the overall economic development and diversification.
RSG's Strategic Direction & Commitment to
The Demographic of The Red Sea Destination Population
The Socio-Economic Baseline Study (SEBS) stands out due to its comprehensive approach to understanding and engaging local communities affected by RSG's developments. It builds trust between communities and RSG while fostering active engagement. The study gathers extensive baseline data, including socioeconomic metrics such as income, education, employment, and skills mapping.
Additionally, it integrates insights from diverse community groups, identifies their specific challenges, and uses a variety of data collection methods such as surveys, field visits, and focus group discussions. By incorporating both qualitative and quantitative data sources, SEBS facilitates community-driven program design through its unique catalyzing approach.
Tabuk Province demographicssecondary date
174,638
Social Development Overview
Social Mission and Mandate
Regeneration through Social Development
The Social Development department’s mission is to enhance the quality of life for local communities while preserving and celebrating their cultural heritage. The department is committed to establishing a lasting social infrastructure that enables local communities to thrive. Through proactive engagement, the team fosters a sense of belonging and pride among residents, empowering them to actively participate in the region’s development. At the core of this mission is a dedication to "setting new standards for social and economic sustainability," with a clear focus on social inclusion, cultural preservation, and environmental harmony.
Key Responsibilities
RSG is focused on social development as an organization and we have a dedicated team who leads on this and collaborates with other teams across the organization's journey and the communities surround it. Our team is committed to setting new standards for social and economic sustainability, ensuring RSG's growth while empowering local communities and fostering inclusion.
Social Development is more than just a department—it acts as a guardian protecting both the reputation of RSG and the long-term sustainability of its destinations. By securing the social license to operate, the social team ensures that RSG’s developments are both socially responsible and culturally respectful. This involves mitigating any negative impacts of development on local communities, while simultaneously making positive and lasting contributions to these communities. The team’s role spans several crucial areas, including:
KEY RESPONSIBILITIES
Our team strive towards fulfilling our social mission and mandate, key responsibilities, and the initiatives that drive positive social impact for both RSG and its neighboring communities.
1 . Social License:
Planning and implementing sustainable social development initiatives that align with RSG’s goals while addressing community concerns and needs. By doing so, RSG onboards the locals as part of mandate and obtains the social license to operate from the surrounding communities as a sustainable developer.
2 Social Infrastructure:
Establishing a foundation that celebrates local culture, bridges gaps within communities, and promotes inclusive social principles.
3 New Standards:
Meeting both national and international sustainability standards, empowering local communities to contribute to RSG’s destination offerings.
Integrating Sustainability into Social Development
– Rasha Shawoosh, Senior Director Social Development
Social Development is deeply intertwined with RSG’s broader sustainability and regenerative development goals. By engaging local communities in environmental conservation initiatives and promoting sustainable practices, the team ensures that development projects respect and preserve the natural beauty of the Red Sea region. Social inclusion is also key to RSG’s sustainability strategy. Whether through developing cultural experiences or supporting heritage sports, the team ensures that the growth of RSG and the local communities are mutually beneficial, creating a balanced and holistic approach to development.
Social Mission and Mandate
The Social Development department’s mission is to enhance the quality of life for local communities while preserving and celebrating their cultural heritage. The department is committed to establishing a lasting social infrastructure that enables local communities to thrive. Through proactive engagement, the team fosters a sense of belonging and pride among residents, empowering them to actively participate in the region’s development. At the core of this mission is a dedication to "setting new standards for social and economic sustainability," with a clear focus on social inclusion, cultural preservation, and environmental harmony.
Key Responsibilities
Social Development is more than just a department—it acts as a guardian protecting both the reputation of RSG and the long-term sustainability of its destinations. By securing the social license to operate, the social team ensures that RSG’s developments are both socially responsible and culturally respectful. This involves mitigating any negative impacts of development on local communities, while simultaneously making positive and lasting contributions to these communities. The team’s role spans several crucial areas, including:
1 . Social License:
Planning and implementing sustainable social development initiatives that align with RSG’s goals while addressing community concerns and needs. By doing so, RSG onboards the locals as part of mandate and obtains the social license to operate from the surrounding communities as a sustainable developer.
2 Social Infrastructure:
Establishing a foundation that celebrates local culture, bridges gaps within communities, and promotes inclusive social principles.
3 New Standards:
Meeting both national and international sustainability standards, empowering local communities to contribute to RSG’s destination offerings.
Integrating Sustainability into Social Development
Social Development is deeply intertwined with RSG’s broader sustainability and regenerative development goals. By engaging local communities in environmental conservation initiatives and promoting sustainable practices, the team ensures that development projects respect and preserve the natural beauty of the Red Sea region. Social inclusion is also key to RSG’s sustainability strategy. Whether through developing cultural experiences or supporting heritage sports, the team ensures that the growth of RSG and the local communities are mutually beneficial, creating a balanced and holistic approach to development.
Timeline
2018 - 2024
Social Development has expanded its scope to respond to the Group’s growth and to incorporate best-in-class standards.
PHASE 01
Inception
Incubated under the leadership of the GCAO 2018-2020
Focus on The Red Sea Development - initiative based
PHASE 02
Formalization
The team starts delivering and testing initiatives while developing internal capabilities & relationships with key stakeholders
The Red Sea Development merges with Amaala
PHASE 03
Maturity
The team is optimizing its functioning & ensuring its initiatives and ways of working are in line with business needs
Red Sea Global has become a group with over 10 assets in its portfolio
Three Social Development Pillars
Socioeconomic Empowerment
I.
Evaluation & Monitoring
Community Engagement
II.
III.
Socioeconomic Empowerment
Preserving and promoting cultural heritage of the communities
EMPOWERING LOCAL ECONOMIES
A Commitment to Shared Prosperity
Employment creation is another cornerstone of our approach to socioeconomic development. Through initiatives like the Jewar app, we’ve connected thousands of locals to real-time job opportunities, offering a direct pathway to economic independence. Programs like English for Tourism have prepared over 2,000 young men and women with critical skills, equipping them for roles in Saudi Arabia’s growing tourism sector. These efforts inspire confidence and unlock opportunities for individuals eager to contribute to their communities and the region's future.
At RSG, our mission goes far beyond creating world-class destinations— it’s about empowering the people who have called this land home for generations. Socioeconomic empowerment is not just a pillar of our strategy; it is a reflection of our values and a testament to our belief in the potential of our local communities.
Capacity-building initiatives have further enhanced our impact, helping local businesses and entrepreneurs grow. Programs like Montaj supported 145 entrepreneurial families with essential training in pricing, branding, and project sustainability. Similarly, creative workshops such as perfumery training have introduced new skills to local residents, linking traditional crafts to modern markets and opening doors to entrepreneurial ventures. These initiatives reflect our commitment to nurturing local talent and fostering sustainable growth across the region.
One of our proudest achievements is TAMALA, the farmers’ cooperative we established to integrate local farmers into our supply chain. Rather than opting for well-established suppliers, we chose to invest in building TAMALA from the ground up. This required providing resources, technical training, and consistent support to farmers who were not initially prepared for such demands. Today, TAMALA is a testament to resilience and potential, enabling farmers to improve their practices, expand their operations, and take pride in their contributions to a project of global significance. Through TAMALA, local farmers are not just participants in our supply chain—they are active partners in a shared vision of growth and prosperity.
Why do we do this?
Because we believe that true empowerment means going beyond immediate benefits to build systems that ensure long-term growth. Our efforts are not charity—they are an investment in shared prosperity. We integrate local talent and businesses into our operations because we see extraordinary potential in people and their ability to create lasting value.
At RSG, success is measured not only by the destinations we build but by the lives we touch and the opportunities we create. Together, we are shaping a future where prosperity is shared, growth is inclusive, and the impact is enduring. This is not just about building destinations; it’s about creating a movement. A movement rooted in partnership, empowerment, and hope—a testament to what we can achieve when people and purpose come together.
– Bader Alibrahim Manager
Social Development Planning and Engagement
Employment creation is another cornerstone of our approach to socioeconomic development. Through initiatives like the Jewar app, we’ve connected thousands of locals to real-time job opportunities, offering a direct pathway to economic independence. Programs like English for Tourism have prepared over 2,000 young men and women with critical skills, equipping them for roles in Saudi Arabia’s growing tourism sector. These efforts inspire confidence and unlock opportunities for individuals eager to contribute to their communities and the region's future.
Capacity-building initiatives have further enhanced our impact, helping local businesses and entrepreneurs grow. Programs like Montaj supported 145 entrepreneurial families with essential training in pricing, branding, and project sustainability. Similarly, creative workshops such as perfumery training have introduced new skills to local residents, linking traditional crafts to modern markets and opening doors to entrepreneurial ventures. These initiatives reflect our commitment to nurturing local talent and fostering sustainable growth across the region.
Why do we do this?
Because we believe that true empowerment means going beyond immediate benefits to build systems that ensure long-term growth. Our efforts are not charity—they are an investment in shared prosperity. We integrate local talent and businesses into our operations because we see extraordinary potential in people and their ability to create lasting value.
At RSG, success is measured not only by the destinations we build but by the lives we touch and the opportunities we create. Together, we are shaping a future where prosperity is shared, growth is inclusive, and the impact is enduring. This is not just about building destinations; it’s about creating a movement. A movement rooted in partnership, empowerment, and hope—a testament to what we can achieve when people and purpose come together.
Transforming Local Agriculture
TAMALA
TAMALA, established by RSG and its partners, exemplifies our commitment to integrating local communities into our supply chain. Designed to empower the region’s 3,000 potential farms, TAMALA now actively collaborates with 29 members, representing a critical step in building a sustainable and resilient food system.
Highlighted in Saudi Arabia’s Vision 2030 Annual Report, underscoring its pivotal role in advancing sustainable agriculture and community empowerment.
Currently, TAMALA supplies seven key crops to RSG, including tomatoes, cucumbers, and bell peppers, fulfilling 20 % of RSG’s demand for some products in specific seasons.
Supplying all RSG hospitality assets, creating a direct link between local farmers and top-tier international operators.
Contributed to sustainable farming by promoting resource efficiency, particularly in water use, aligning with RSG’s sustainability goals.
Demonstrated operational excellence through consistent weekly deliveries, ensuring reliable supply and seamless integration with RSG’s supply chain operations. $ $
1.78 M
Invested $ 1.78M in establishing the cooperative, raised from the 29 members.
5M
Successfully secured $ 5 M in produce contracts, with an estimated $ 9 M injected into the local economy through its operations from various sources.
90%
Acceptance rates for TAMALA's produce have exceeded 90 %, reflecting significant improvements in quality and alignment with RSG’s high standards.
By addressing challenges such as water scarcity and off-season production gaps, TAMALA has implemented solutions like enhanced training, better logistics, and efficient supply chain management. The cooperative also fosters knowledge-sharing and sustainable farming practices, making it a cornerstone of RSG’s socio-economic impact. TAMALA VIDEO
Farms
Owned by members of the cooperative, and TAMALA fully collaborates with them, supervises their operations, and monitors their daily activities
For which TAMALA provides full operations, not only supervision, having a binding contract with the farm owner For which TAMALA provides supervision over production, offers guidance and advice, and monitors their cultivation and products
Farms from which TAMALA directly purchases, ensuring the quality and completeness of the products and required elements.
The National Food Production Initiative
The National Food Production Initiative (NFPI), launched in late 2023 , is redefining agriculture in arid environments. By merging cutting-edge Saudi technology with traditional farming practices, the initiative addresses challenges such as water scarcity, harsh soil quality, and limited crop diversity while fostering sustainable and regenerative agricultural practices.
GREEN HOUSES
Advancing Modern Agriculture
Key Metrics
- The initiative has yielded over 44,000KG of fresh produce from greenhouses, including cucumbers, cherry tomatoes, and bell peppers.
- Greenhouse farming techniques have extended growing seasons, reduced water usage, and improved efficiency through a variety of innovative technologies.
- Supported by a total investment of $ 2.09M, equally funded by RSG and Iyris, a Saudi Agri-tech startup, the initiative demonstrates the power of public-private collaboration to drive sustainable growth.
Innovative Achievements
- Implementation of cutting-edge technologies, such as transparent heat-blocking materials and grafted plants, has enhanced crop resilience to salinity, heat, and pests.
- Deployment of advanced environmental and soil monitoring systems has optimized conditions for plant growth, with measurable improvements in soil fertility and plant health.
Impact
- This initiative has raised awareness among local farmers about sustainable agriculture, equipping them with the skills to integrate modern practices into their operations and providing them with a real-time model to emulate.
- Strengthened food security by sourcing locally, reducing reliance on imports, and establishing Saudi Arabia as a global model for regenerative desert agriculture.
- Enhanced community resilience through the creation of employment opportunities, knowledge-sharing initiatives, and the promotion of a collaborative agricultural ecosystem.
A Sustainable Initiative for Food Waste
65
Tons
Fertilizers distributed to local farmers
The Social Development team collaborated with the Sustainability, Environmental Compliance, Projects & Delivery teams to close the circular economy loop for food waste at RSG sites. Through this initiative, fertilizers produced from RSG’s food waste have been provided to TAMALA for distribution to local farms, supporting and benefiting local farmers.
The pilot phase, involving 20 tons of fertilizer, was highly successful, leading to an additional delivery of 45 tons, all of which have been distributed and utilized. This effort exemplifies RSG’s commitment to sustainable and regenerative practices.
Economic impact on Local Musicians and Craftsmen
RSG has successfully created numerous opportunities for local musicians and craftsmen reinforcing our commitment to community engagement and cultural preservation.
Local Talent Utilization
In alignment with our mission, we linked the Red Sea operators with local musicians and craftsmen. We agreed upon prioritizing hiring them whenever feasible. This policy not only elevates local talents but also ensures they receive the recognition they deserve within our events and initiatives.
As part of our cooperation with the Ritz Carlton to support craftsmen in the region, a five-day workshop were delivered by local handicraft experts. This workshop targeted the visitors, so they can live a very authentic live experience in making “fishing nets and ropes”.
Long-Term Contracts
The success of our events featuring local musicians prompted The St. Regis Red Sea resort and Nujuma, a Ritz-Carlton Reserve to explore long-term contracts with these artists. By transitioning from one-off performances to sustained engagements, we aim to provide local musicians with greater income stability and consistent opportunities for showcasing their talents.
CAPACITY BUILDING
English for Tourism
In 2024 RSG celebrated the graduation of 2,063 young men and women, 970 male and 1,093 female trainees. This six-month program aims to develop skills of people of the Red Sea region and prepare them for the requirements of the labor market, as this program is part of the community development programs implemented by RSG. Last year’s edition of the program consisted of 600 graduates, 45 of whom were employed by RSG. This year, the top performers of this year’s program will potentially be enrolled in various programs including:
RSG vocational diploma (In cooperation with RSG Education team)
Job Training and Placement program targeting 140 beneficiaries
Tour Guide Training program targeting 29 beneficiaries Support an equivalent number of jobs in the wider community
Empowerment and Employment Program for Job Seekers from the Local Community
RSG unveiled an ambitious new initiative this year, the Empowerment and Employment Program, which aimed at boosting the socioeconomic situation of job seekers from the local communities. As part of our ongoing commitment to supporting the development of local talents and fostering sustainable growth, this program will provide valuable soft skills training for 140 beneficiaries from the local community, including recent graduates of the English for Tourism 2024 program.
The Empowerment and Employment Program is designed to equip participants with essential skills in areas such as communication, time management, adaptability, and emotional intelligence. These in-demand competencies are critical for success in today’s rapidly evolving job market, therefore, will significantly enhance the employability of program participants.
The training will be delivered by industry experts and tailored to address the specific needs of the local economy, ensuring that participants gain practical and transferable skills. Upon completing the program, graduates will have the opportunity to secure employment with RSG subsidiaries and contractors, with positions that match their newfound expertise.
The launch of the Empowerment and Employment Program marks a significant step toward increasing the economic self-sufficiency of local communities, empowering individuals to contribute meaningfully to the region’s growth while enhancing their own career prospects.
Montej Workshop
This initiative aimed to develop the work of productive families in the field of food and beverages and contribute to raising their awareness, which support in the development and sustainability of their projects.
The initiative was implemented in Umluj, Al Wajh, Duba, and Al Ais, the number of beneficiaries was 145 productive families, mainly women, with 80 training hours in total. Through the initiative, they learned how to price products as well as other skills.
This program allows them to join track (3500), one of the tracks of the Social Development Bank, which enables them to build a commercial identity and an online store.
100 REGISTRATION
Perfumery Workshop
85
PARTICIPANTS
80 TRAINING HOURS
In 2024 , we encouraged our partners and contractors to commit to socioeconomic impact from their social responsibility corporate budget.
As a result, Nota Nota (Saudi perfumery company) exchanged their knowledge with the locals by conducting perfumery workshops. Teaching our local communities in Umluj and Al Wajh the art of creating perfumes and valuable insights into the business aspects of the Saudi perfume industry.
The workshops ended with an advanced session teaching our participants how to conduct perfumery experiences to guests and tourists, to encourage local tourism ventures. As a result, the team worked on capitalizing on these workshops and draft a sustainable strategy that maximize the impact and link it to existed projects. This initiative had an overwhelming response, with over 900 registrations through Jewar App.
5+
SHORTLISTED
55
PARTICIPANTS
Committing to Job Localization
RSG designed and developed a localization dashboard to streamline the hiring data relevant to our local communities. The dashboard is a powerful tool that provides valuable insights, enhances operational efficiency, supports strategic planning, and ultimately contributes to the overall success of RSG's Social Development localization efforts. The dashboard powers Data-Driven Decision Making by improved insights through centralized access to hiring data allowing managers to analyze trends and conduct performance tracking of key metrics such as time to hire, cost per hire, and retention rates to evaluate and improve hiring strategies.
The localization dashboard is a live and ever-evolving tool that requires regular updates, revisions, and modifications based on the changing inputs and expanding RSG's social scope.
The dashboard catalyzes enhanced reporting via generating customized reports for different stakeholders (executives, HR managers, department heads) based on their specific needs, and visualizing the data through charts and graphs to present data in an easily understandable format. In addition, talent management data can be generated to detect workforce gaps and address them promptly by understanding hiring needs and trends and monitor diversity by tracking diversity metrics to ensure compliance with diversity goals and foster an inclusive workplace.
Community and Cultural Engagement
COMMUNITY & CULTURAL ENGAGEMENT
Preserving Cultural Heritage through Community Engagement
RSG's Sailboat Restoration Initiative was supported by the Ministry of Culture (MoC) and drove a Kingdom-wide initiative to preserve the Red Sea maritime culture. Representing Saudi Arabia, RSG and MoC delegations actively participated in the UNESCO registration workshop for the traditional sailboat known as “sanbuk”. The workshop was attended by delegates from 15 Arab countries who shared the same craft and are keen to preserve it as an intangible cultural heritage. It was organized by the Arab League Educational, Cultural and Scientific Organization (ALECSO) in Doha, Qatar who ensured to collect all the relevant data about the craft.
The UNESCO registration will promote our maritime cultural heritage internationally and shed light on the deeply rooted craft in our communities. This will also set sail for creating maritime experiences that enable our destinations’ guests to learn more about the local cultural heritage and enjoy its authenticity and warmth.
A key pillar of our Social Development Strategy is to engage with local communities and preserve their local cultural heritage. This is crucial for RSG as it ensures obtaining the social license to operate as a developer of sustainable destinations, and to generate creative attractions focused on cultural tourism. By doing so, RSG invests in developing authentic experiences for our destinations’ guests and creating socioeconomic opportunities for our local communities.
Besides the restoration work on the sailboats, the UNESCO registration, and the revived sailing race, we capitalized on preserving our oral traditions and expressions. As a valuable part of our local cultural heritage, we engaged with our local communities to document folklore and historical stories. These stories are from documented resources and living memories of senior locals that were passed down to them from previous generations. Animating the locals’ interaction with their nature, the local stories add soul to our pristine natural wonders enabling our cultural tourism guests to appreciate the human aspect of our destination.
A case in point is the Red Sea Classic Sailing Race, which we launched on -24 26 October 2024 This initiative proved to be a unique cultural attraction that revives the heritage of sailing and showcases it to the Red Sea community, guests, and employees. The Sailing Race was a celebration of the beautifully restored sailboats by RSG's Sailboat Restoration Initiative. These traditional sailboats have a strong sentimental value among the fishing community that transcends any monetary value.
Cultural travelers seek to explore people’s stories and lifestyles. Exploring local traditional performing arts and enjoying music are on their to-do lists. Thus, we worked closely with our hotel operators to incorporate local music and traditional dances during their various events. The rich performances paint a rich picture with unique clothes, designs, and tunes.
Preserving local cultural heritage through community engagement is no easy feat. The subtle challenges that face our social team require a unique skill set and resilience. Strong communication and negotiation skills, cultural sensitivity, building trust and familiarity with the unwritten rules of the local community are basic requirements to successfully achieve our targets. Engaging the local community through cultural appreciation is a soft power that enriches our destination offerings, achieves our social sustainability goals, and maximizes the locals' benefit from RSG economic opportunities.
– Shatha Alqurashi Associate Director Social Development Planning Engagement
RSG's Sailboat Restoration Initiative was supported by the Ministry of Culture (MoC) and drove a Kingdom-wide initiative to preserve the Red Sea maritime culture. Representing Saudi Arabia, RSG and MoC delegations actively participated in the UNESCO registration workshop for the traditional sailboat known as “sanbuk”. The workshop was attended by delegates from 15 Arab countries who shared the same craft and are keen to preserve it as an intangible cultural heritage. It was organized by the Arab League Educational, Cultural and Scientific Organization (ALECSO) in Doha, Qatar who ensured to collect all the relevant data about the craft.
The UNESCO registration will promote our maritime cultural heritage internationally and shed light on the deeply rooted craft in our communities. This will also set sail for creating maritime experiences that enable our destinations’ guests to learn more about the local cultural heritage and enjoy its authenticity and warmth.
Besides the restoration work on the sailboats, the UNESCO registration, and the revived sailing race, we capitalized on preserving our oral traditions and expressions. As a valuable part of our local cultural heritage, we engaged with our local communities to document folklore and historical stories. These stories are from documented resources and living memories of senior locals that were passed down to them from previous generations. Animating the locals’ interaction with their nature, the local stories add soul to our pristine natural wonders enabling our cultural tourism guests to appreciate the human aspect of our destination.
Cultural travelers seek to explore people’s stories and lifestyles. Exploring local traditional performing arts and enjoying music are on their to-do lists. Thus, we worked closely with our hotel operators to incorporate local music and traditional dances during their various events. The rich performances paint a rich picture with unique clothes, designs, and tunes.
Preserving local cultural heritage through community engagement is no easy feat. The subtle challenges that face our social team require a unique skill set and resilience. Strong communication and negotiation skills, cultural sensitivity, building trust and familiarity with the unwritten rules of the local community are basic requirements to successfully achieve our targets. Engaging the local community through cultural appreciation is a soft power that enriches our destination offerings, achieves our social sustainability goals, and maximizes the locals' benefit from RSG economic opportunities.
Sailboat Restoration
Cultural preservation
In January 2024 RSG conducted the Sailboat Restoration Exhibition in Umluj an initiative aimed at preserving our local community’s maritime heritage and crafts. The event was facilitated at the enchanting Souq Amerah, and it was open for visitors every Friday throughout January.
The Governor of Umluj, Naif AlMorikhi, was hosted in the event as well as 15 delegates from the Heritage Commission and UNISCO head of Culture Unit in the regional office for Gulf States and Yemen Rasul Samdov, to showcase the initiative and discuss future collaborations that will protect our local community's crafts, as part of the Saudi intangible cultural heritage
Sailboat Restoration Recognized By UNESCO Featured Article
ALECSO oversees Coordination Meeting in Qatar for the Inscription of “sanbuk” on UNESCO’s Intangible Cultural Heritage List
The Red Sea Classic Sailing Race A Testament to Maritime Heritage
The 2024 Red Sea Classic Sailing Race marked a significant milestone in the preservation of the region’s rich maritime heritage.
Eleven sailboats restored by local sailors, competed in a thrilling race, showcasing the enduring allure of traditional sailing.
This event, a culmination of the Social Development team’s dedicated efforts to restore traditional sailboats, underscored their commitment to safeguarding the region’s cultural heritage. By inscribing these vessels on UNESCO’s List of Intangible Cultural Heritage, the team aims to elevate their global recognition and ensure their legacy for future generations.
The 2024 Red Sea Classic Sailing Race was a historic moment, reviving a tradition that had been dormant for over 15 years.
The sailboat restoration project led by Social Development has been recognized by the UNESCO due to its significance and cultural impact. The article was featured in the UNESCO’s newsletter showcasing how this project has played a vital role in preserving the skills and knowledge of the maritime heritage relevant to sailboat making and safeguarding of the traditional craft. It brought together classic sailboats from the region, alongside captivating traditional performances, creating a vibrant celebration of maritime culture. The overwhelming response to the event demonstrated the power of such initiatives to inspire and unite communities.
In 2024, a significant milestone was achieved in the industry of cultural heritage, our team participated in the inaugural meeting aimed at registering the "sanbok” - sailboat on the UNESCO list of the Intangible Cultural Heritage of Humanity. This event was hosted by the Ministry of Culture in Qatar, in collaboration with the Qatar National Committee for Education, Culture, and Science.
This achievement was made possible through collaborative efforts with the National Commission for Education, Science and Culture, the Oil Sustainability Program (OSP), and JOTUN, which provided sustainable sailboat paints. Additionally, a partnership with the NGO Tamkeen ensured the preservation of essential ship restoration skills within the local community.
SAILBOAT RACE VIDEO
Ramadan and Eid Activation
Community Engagement
As part of RSG's Social Development activations, we sponsored Ramadan and Eid Activities developed by local entities in Umluj, Al Wajh, and Al Ais. This Activation resulted in community engagement and contribution in reviving traditional Ramadan vibes through different activities.
Ramadan and Eid daily community hub is an activation that includes Food Trucks, Booths, outdoor cinema, Um Emad Museum, and the Fishermen’s Dakah to live through their tales of adventurous voyages. The event also caters to kids as they can watch live performances at the Children’s theater.
Art enthusiasts visit the artisans’ corner to support local artists showcasing their crafts and products.
RAMADAN ZAMAN VIDEO
Saudi National Day Camel Races and Parades
VIDEO
RSG, represented by the Social Development Department, sponsored camel races in collaboration with the Saudi Camel Racing Federation at Umluj, Al Wajh, and Al Ais racetracks, in celebration of the 94th Saudi National Day.
This sponsorship was part of the RSG’s commitment to preserving the and promoting national heritage and connect younger generations with the rich history of the Kingdom, emphasizing RSG’s dedication to supporting events that reflect Saudi Arabia’s deep-rooted cultural identity. In addition, RSG also sponsored National Day parades held in Umluj, Al Wajh, and Al Ais, in collaboration with the municipalities of these regions. These events aimed to strengthen national unity and pride, and to celebrate 2024 as the Year of Camel which was designated by the Ministry of Culture.
CAMEL RACE
Overview
Strengthening RSGs Presence in Local Communities Through Schools Outreach
In 2024 we conducted visits to eight local schools in Umluj, and Al Wajh. During these visits, the team introduced RSG’s holistic approach to social development, highlighted key projects and initiatives, and encouraged active engagement with the Jewar app, emphasizing the valuable services it offers to students.
Additionally, the team delivered a concise presentation on sustainability, underscoring its critical importance to the Kingdom and RSG, while inspiring students to recognize their potential roles in contributing to sustainable development.
SIM Path Forward Key Activities
1 Develop a long-term plan for ongoing school engagement.
2 Incorporate environmental education objectives into the school engagement calendar.
3 Strengthen student participation by expanding awareness of sustainability and the Jewar app’s resources.
Volunteering Program
8
Managed/participated in the execution of volunteering opportunities
200+ Volunteer participants externally (Locals) & internally (RSG Employees)
800+ Volunteering Hours
4
Local partnerships (NPOs) with volunteering initiatives
Key Activities
Jewar Application Streamlining communication with our local communities
JEWAR APPLICATION
Innovation with Purpose: The Jewar Journey
SOCIAL MISSION AND MANDATE KEY RESPONSIBILITIES
This report details our first year's journey – the initiatives launched, partnerships formed, and lives impacted. But beyond the metrics and milestones lies a deeper story of community resilience and adaptation. We've seen traditional craftspeople embrace digital opportunities, young entrepreneurs discover new pathways to growth, and entire communities come together to participate in their region's sustainable development.
When we launched Jewar in December 2023 we envisioned creating a hub that would transform how we engage with and empower our local communities. One year later, this digital initiative has grown into something far more significant – a catalyst for socioeconomic progress that's reshaping how corporations and communities collaborate.
As we look to the future, our commitment to innovation remains steadfast, but always in service of our core mission: empowering local communities to thrive in an evolving landscape. The pages that follow outline not just what we've achieved, but more importantly, the foundation we've built together for years to come.
What began as a simple feedback mechanism has evolved into a comprehensive platform that empowers local communities across Umluj, Al Wajh, Al Ais, and Duba. The app serves as a vital link between RSG and the communities it serves, facilitating everything from job opportunities and skill development to environmental conservation and cultural preservation initiatives.
But Jewar's impact goes beyond its features. By focusing on removing barriers rather than adding complexity, the platform has created a space where community members can act as active partners in shaping their region’s future. Each program, job posting, and community initiative represents a step toward RSG's vision of regenerative tourism that aims to genuinely benefit the local communities and celebrate local culture.
– Norah Al Khalifah Manager Social Development
This report details our first year's journey – the initiatives launched, partnerships formed, and lives impacted. But beyond the metrics and milestones lies a deeper story of community resilience and adaptation. We've seen traditional craftspeople embrace digital opportunities, young entrepreneurs discover new pathways to growth, and entire communities come together to participate in their region's sustainable development.
As we look to the future, our commitment to innovation remains steadfast, but always in service of our core mission: empowering local communities to thrive in an evolving landscape. The pages that follow outline not just what we've achieved, but more importantly, the foundation we've built together for years to come.
JEWAR
Connecting Communities, Empowering Change
In a world that increasingly values connectivity and community, Jewar App stands as a testament to the power of local engagement, mutual respect, and collective growth. The name Jewar ( راوج ), true to its Arabic meaning of "good neighboring," has strengthened positive relationships and created tangible opportunities, encapsulating the core essence of this transformative platform. It was created with a single, compelling mission: to strengthen the bonds between the residents of the Red Sea region and the ambitious developments led by RSG.
Connecting RSG’s world-class destinations with local communities, Jewar serves communities in Al Wajh, Umluj, Al Ais, Duba, and surrounding areas. By bridging the gap between residents and RSG’s development initiatives, it supports the Sustainable Development Goals (SDGs) and Saudi Vision 2030 The app empowers communities with a platform to celebrate achievements, access opportunities, and engage directly with RSG through a transparent feedback system, fostering positive, sustainable relationships.
Celebrating 1 Year with Jewar
Officially launched on 21 December 2023 Jewar App was piloted as a transformative tool to serve the vibrant local communities surrounding RSG’s destinations.
In a short time, and through various and consistent in-house efforts, the platform has successfully established itself as a key driver of community engagement and sustainable growth.
As
Community Voice & Recognition
Students
Access
Job
Direct
Entrepreneurs
Business
Celebrating Community Achievements
Through
Skills Development and Economic Empowerment
Jewar App has not only transformed how local communities in the Red Sea region engage with RSG but also served as a vital catalyst for driving and supporting a wide array of social development initiatives. Its strategic integration within the social development framework has empowered local residents to actively participate in and benefit from several key projects and initiatives.
Driving the vision of RSG & Social Development Cultural Preservation & Community Engagement
1 This initiative has raised awareness among local farmers about sustainable agriculture, equipping them with the skills to integrate modern practices into their operations and providing them with a realtime model to emulate.
2 Strengthened food security by sourcing locally, reducing reliance on imports, and establishing Saudi Arabia as a global model for regenerative desert agriculture.
3 Enhanced community resilience through the creation of employment opportunities, knowledgesharing initiatives, and the promotion of a collaborative agricultural ecosystem.
145 +
Montaj Workshops Empowering Women-Owned Businesses
Women
Entrepreneurs
Helping them enhance their business skills, build sustainable enterprises, and increase their visibility in the local market.
4,400 +
English For Tourism Program Enhancing Local Hospitality Capabilities
Registrations
The English for Tourism program equipped local residents with essential language skills.
900+
Professional Perfumery Training
Registrations
Through a highly successful perfumery training initiative, more than 55 residents enrolled.
Supporting Local Artisans & Small Businesses
In Jewar, we are deeply committed to empowering local small businesses by providing them with the tools and opportunities to thrive in a rapidly developing region. Through Jewar, local businesses have gained increased visibility, access to business development programs, and the ability to showcase their products and services to a broader audience, both within and beyond their communities.
1. Streamlined registration process for business owners through Jewar App.
2 Creation of a digital directory showcasing local artisans and small businesses.
3 Connection to market opportunities within RSG's ecosystem.
Through an innovative directory that bridges a successful business with authentic spirit and direct vision.
Community
The Social Development and Technology teams received the Community Engagement Program of the Year award at the TDM Travel Trade Excellence Awards 2024 for Jewar application. Jewar App continues to be a cornerstone of RSG’s efforts to empower local communities, offering real-time updates, job listings, capacity-building programmes, and more.
Tailored to meet the evolving needs of local communities, Jewar fosters sustainable growth, preserves cultural heritage, and contributes to RSG core values. The team is currently working on more enhancements that will further strengthen community engagement and support local businesses.
The
Engagement Program of the Year
TDM Travel Trade Excellence Awards on LinkedIn
Partnerships for Impact - Empowering Local Communities Together
Partners
Through Jewar, we believe that success is never achieved alone. We’ve been privileged to partner with some incredible non-governmental organizations in the Red Sea region and internal RSG departments to create meaningful change and strengthen our communities.
Through these partnerships, we’ve been able to deliver three major educational and professional programs and an astonishing voluntary program for the community and coastline of the red sea region.
Leadership program delivered by the Leadership Innovation Center (LIC) and designed to equip participants with the skills and mindset needed to excel in today’s competitive business world. Accredited by the Human Resources Development Fund and Prince Muqrin bin Abdulaziz University.
Partnering with the astonishing calibers in the Technology Partnerships department and through Jewar, we have published the “Discover the World of Galaxy AI with Samsung” training sessions, designed to introduce students in the Red Sea Region to the cutting-edge Galaxy ecosystem.
In continuous collaboration with the technology team, we have also announced the “Leveraging Geographic Information Technologies in Business” program to dive deep into the world of modern digital mapping, guided by the experts from the Mappable team.
One Year of Lasting Impact
In 2023 we launched Jewar App aiming towards a clear vision of empowerment, communication and most importantly, a lasting impact. On the occasion of its one-year anniversary, we have launched a campaign under the name “Jewar, A Lasting Impact” to celebrate with our local community, the general public, RSG family, and RSG stakeholders.
Through Social media activations, on the road campaigning, internal communications messaging, we aim to continue this development to open doors for our local community to thrive with equal opportunities.
Our Campaign Successfully Generated the Following:
Product and Service Providers
1.5 M + Registered in the list to be a total of 170 people
Total reach on RSG social media accounts
78 Generated +3,800 of downloads Users 30k +
2.8 M+
Publishing reach on Snapchat
JEWAR
Feedback from our local community on Jewar
Jewar is not just an app, rather an effective communication channel with the local community in Umluj, Al Wajh, Duba, & Al Ais. It provides various services fulfilling the needs of the community starting from Job opportunities, courses, social initiative, and suggestions & grievances service.
– Abo Yazen
I am a high school student, and today we had a program with the Red Sea, and it was very wonderful and very beautiful, and I have a talent of using crose, which I will be happy to participate with you to check my work
– Refal Alrodaihi
You have great programs, and we would like to have a chance in attending them in the region of Haql
– Rawan AlOmrani
Together, these initiatives represent our unwavering commitment to enhancing user experience, promoting efficiency, and fostering stronger, more meaningful connections with our communities.
Looking forward, driving impact through innovations
As we continue our journey of innovation alongside our esteemed Technology team, we are excited to embark on the following enhancements that will elevate our operations and user experience:
Optimizing Communication Personalized Engagement
We will streamline two-way communication through advanced automation and seamless system integration, ensuring more efficient and responsive interactions.
By tailoring communications to individual user profiles, we aim to create more meaningful, targeted interactions that drive satisfaction and loyalty.
Enriching Cultural Relevance
Our focus will be on delivering content that resonates deeply with local cultures, fostering stronger connections and relevance in every interaction.
Buliding Stronger Partnerships
A comprehensive local vendor directory will be created, empowering businesses to collaborate with trusted partners, driving growth and innovation at the local level.
SOCIAL IMPACT MANAGEMENT
From Vision to Impact: Sustainable Tourism and Community
Red Sea Global is not only transforming the tourism landscape; it is also creating sustainable economic opportunities for the local communities. RSG has focused on empowering local businesses and creating jobs in the surrounding areas. The initiative generates long-term income opportunities for residents, especially through sustainable tourism practices. This includes employment in hospitality, sustainable agriculture, and ecotourism, along with providing valuable job training in areas such as business development, marketing, and sustainability practices. By fostering a strong partnership between RSG and the local communities, the project helps ensure that economic growth benefits everyone, particularly those in the immediate vicinity. The initiative also supports small businesses by integrating them into the broader tourism supply chain, strengthening the regional economy while ensuring that profits remain within the community.
Saudi Arabia has witnessed remarkable growth in recent years, with transformation at its core as the country shifts toward more sustainable practices. RSG is one of the most ambitious developers driving this change and our developments along the Red Sea are designed not only to elevate tourism but also to serve as a model of sustainable development, balancing environmental preservation with socio-economic growth. At the core of Red Sea Global’s approach is a commitment to social impact management, where sustainability is integrated not only as an environmental objective but as a social responsibility (people and planet).
This commitment shapes every aspect of RSG’s operations, ensuring that its growth and development contribute positively to the economy, society, and the environment.. As part of this transformation, we take immense pride in contributing to a company that strives to set new global standards for responsible development. Our commitment to sustainability is reflected in every aspect of our work. For RSG, sustainability is not just a buzzword—it is a holistic approach that ensures tourism contributes positively to the environment, economy, and society at large. This commitment goes beyond minimizing negative impacts; it aims to leave a lasting, positive legacy for future generations.
Sustainable tourism, when done responsibly, has the power to enhance social structures by preserving cultural heritage and respecting local traditions. RSG takes a mindful approach to integrating the local culture, ensuring that the development respects the social norms and values of the surrounding communities. This commitment to cultural preservation is at the forefront of RSG’s operations, as they work to ensure that local heritage is celebrated and maintained. In addition, RSG works closely with local governments, community leaders, and non-profit organizations to develop initiatives that serve the broader social needs. Whether it’s through educational programs, health initiatives, or cultural exchanges, it fosters collaboration to support sustainable development goals that benefit all stakeholders. These efforts not only safeguard the rich cultural heritage of the region but also ensure that the social fabric of local communities is strengthened.
In conclusion, by embedding social development efforts and monitoring social impact at every level of its operations, RSG is not only transforming the tourism sector but also creating a model of responsible development that fosters community empowerment and inclusivity. This holistic approach has the potential to influence industries worldwide, demonstrating how businesses can integrate social well-being with sustainable growth.
– Faisal Alyousef Director
Social Development Assessment and Evaluation
Economic and Social Impact
Red Sea Global is not only transforming the tourism landscape; it is also creating sustainable economic opportunities for the local communities. RSG has focused on empowering local businesses and creating jobs in the surrounding areas. The initiative generates long-term income opportunities for residents, especially through sustainable tourism practices. This includes employment in hospitality, sustainable agriculture, and ecotourism, along with providing valuable job training in areas such as business development, marketing, and sustainability practices. By fostering a strong partnership between RSG and the local communities, the project helps ensure that economic growth benefits everyone, particularly those in the immediate vicinity. The initiative also supports small businesses by integrating them into the broader tourism supply chain, strengthening the regional economy while ensuring that profits remain within the community.
Sustainable tourism, when done responsibly, has the power to enhance social structures by preserving cultural heritage and respecting local traditions. RSG takes a mindful approach to integrating the local culture, ensuring that the development respects the social norms and values of the surrounding communities. This commitment to cultural preservation is at the forefront of RSG’s operations, as they work to ensure that local heritage is celebrated and maintained. In addition, RSG works closely with local governments, community leaders, and non-profit organizations to develop initiatives that serve the broader social needs. Whether it’s through educational programs, health initiatives, or cultural exchanges, it fosters collaboration to support sustainable development goals that benefit all stakeholders. These efforts not only safeguard the rich cultural heritage of the region but also ensure that the social fabric of local communities is strengthened.
In conclusion, by embedding social development efforts and monitoring social impact at every level of its operations, RSG is not only transforming the tourism sector but also creating a model of responsible development that fosters community empowerment and inclusivity. This holistic approach has the potential to influence industries worldwide, demonstrating how businesses can integrate social well-being with sustainable growth.
At RSG, we understand that true sustainability is achieved when People and Planet are both prioritized. Through our Social Impact Management (SIM) unit, we focus on creating projects that not only deliver business success but also generate positive social change and environmental sustainability. Our approach is grounded in continuous engagement, impact assessments, and adaptive management to ensure that every initiative aligns with our core mission of improving the lives of people while protecting our planet.
Social Impact Assessment (Before the Change)
Anticipating Community Needs
Before initiating any change, SIM conducts comprehensive Social Impact Assessments (SIAs) to understand potential consequences for surrounding communities. This proactive study allows us to identify and address social risks early, ensuring that our projects contribute to community well-being while minimizing adverse effects.
Social Change Tracking (Ongoing Operations)
Monitoring and Adapting for People and Planet Needs
As our projects evolve, real-time monitoring becomes essential in tracking both social progress and environmental impacts. Social Change Tracking ensures that we are always aligned with our vision of a world where communities thrive, and the environment is preserved.
Governance & Community Involvement
Empowering People for Sustainable Change
SIM ensures strong governance of social performance, empowering local communities to actively participate in decision-making processes. Through rigorous oversight and a commitment to transparency, we continuously refine our approach, achieving excellence in both social impact and community engagement.
By integrating these critical functions Social Impact Assessment reinforces RSG's dedication to making a meaningful and sustainable difference, ensuring that our operations benefit both our business and the communities we impact.
Major SIM Team Projects for Sustainable Social Impact
In order to enhance the functionality of the department and its social projects, alongside the daily assessments.
Socio-Economic Baseline Study
SIM conducted a socio-economic baseline assessment along the Western coast of the Red Sea in three regions.
The study aims to gather essential data to inform project planning and decision-making,
that community needs and conditions are accurately represented. the socioeconomic baseline study strengthens RSG's commitment to fostering inclusive and
to improve the lives of the communities we serve.
North Red Sea Coast Area efforts
The Path Ahead
1 Developing social initiatives to address community challenges identified through the study findings.
2 Engaging with government authorities to share results and collaborate on necessary actions.
3 Leveraging study insights to inform and enhance all future RSG projects.
4 Implementing ongoing social change tracking to monitor progress and make continuous adjustments.
Community Impact Assessment Methodology
Enhancing the social impact assessment (SIA) process for RSG by building a robust social development methodology.
This methodology aims to ensure that social projects and initiatives have meaningful and positive impacts on the communities and areas where RSG operates.
SIM Path Forward Key Activities
1 Integrate the social assessment methodology into the Environmental & Social Impact Assessments (ESIAs).
2 Implement impact assessments for operators to evaluate their contributions.
3 Enhance the effectiveness of social initiatives by conducting thorough impact measurements.
Our Social Responsibility Partners
