Multi-Media Marketing Kit

Multimedia marketing from the industry’s most trusted brand.

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Today’s consumers look for and encounter information everywhere.

Web, mobile, social and traditional media all compete for their attention. That makes orchestrating your marketing program more complex.

The Real Estate BookÂŽ makes it simple with a multimedia marketing strategy

to amplify the effectiveness of your entire campaign and maximize the overall return on your marketing investment.

We make it all work together

to gain listings, reach buyers, build your personal brand and sell more homes.

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The best multimedia The Real Estate Book速 connects you with home shoppers at the exact time and place they shop, through any method they want to shop.

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marketing tools from a single source Our multimedia marketing tools are an integration of the

latest technologies & proven lead generators to create the most effective advertising package available today, from a single source.

MOBILE

INTERACTIVE PRINT

DIRECT MAIL Available online at TREBstore.com Sarah Agent REALTOR® Office 555-555-5555 Cell 555-555-5555 Fax 555-555-5555 om sagent@abcrealty.c www.abcrealty.com

999 Smith Street

– $375,000

Historical District, heart of the city’s hood.

Located in the private, & friendly neighbor in a very secure, • 2-Car Garage + 3 Rms • 4 BR, 3.5 BA t • Vinyl Siding in Full Basemen • Hardwood Floors • Professional • Vaulted Ceilings Landscaping • #1 School District Lot • .85 Acre Wooded

South Towne e, US 20555 and operated.

• Anywher Blvd.owned is independently Realty Each 123office

This house is only missing one thing...

5

Stand out on the Web. Help consumers find your site, your listings and you: 1. Be everywhere.

• Monthly, over 65 million unique users shop for homes online.** • The number of homes sold each year equals only a fraction of that.

• Internet shoppers search multiple sources and multiple sites for information.* • The more often they see you, the more often they contact you.

2. Gain traffic from consumers interested in local real estate.

Advertising with The Real Estate Book® targets local online shoppers through: • Our printed magazine • QR and text codes • Distribution merchandising and more

3. Advertise your online presence offline.

• Drive direct traffic to your site by advertising it.

• Consumers may search and find you online, but local print advertising reaches out to them where they eat, live, shop and play––driving them to your site.

4. Go mobile.

• Today, more people surf the Web on mobile phones than computers.

• Mobile shoppers convert to real leads at a higher rate.*** • That’s why your site and listings need to be optimized for mobile shoppers.

* 2011 NAR Profile of Home Buyers & Sellers ** comScore Media Metrics *** 2012 NCI Survey of Mobile Home Shoppers

RING 6

RINT CAL P O PHO N L S E C ALLS EMAI L CA M PA IGN

DI STRI BUTION MAP VI EWS

RealEstateBook.com connects home buyers and sellers with real estate professionals to generate qualified leads.

EMAILS PHONE CALLS MAP VIEWS MARKET INQUIRIES CLICK-THROUGHS TO YOUR SITE SOCIAL MEDIA SHARING Enhanced Packages Include…

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of home shoppers said they contacted someone to view a home TW VIRALbased EN on their mobile search.

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they considered mobile tools MOBIL “essential” in their home search.

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Connect with mobile consumers

on the go!

RealEstateBook.com Mobile Site

Mobile Apps Available

Mobile site displays on any mobile phone, with or without downloading an app.

Single Property Mobile Web Sites

Agent Mobile Web Sites

Sign Riders with QR & Text Codes

We surveyed recent home shoppers to find out how they used mobile tools in their home search.

42% downloaded home buying search app 57% located a house listing with GPS 55% searched by city 66% inquired for more information about a listing

60% found listing details, price, description, amenities and contact information 78% viewed photos and videos of homes 30% shared listing information with friends and family 2012 NCI Survey of Mobile Home Shoppers

9

Print plays a vital role in your digita Page 12

Rachel Sellers 500.500.5000

Rachel@ABCrealty.com | www.ABCrealty.com

HISTORIC 1901

REDUCED

Your Web address in print drives traffic online.

T987987 Text code toHISTORIC 85377 DISTRICT IN LOUISBURG. Built in 1900 w/an amazing historical story. Spacious, high ceilings, 6 fireon your mobile places, phone hdwds, lge kitchen area, sep laundry room, amazing porch, 1 car garage. - $199,900 MLS/ID:1783670. for information about SINGLE FAMILY an advertised listing.

T321321 LOCATION IS KEY! Wlnt hdwd flrs, wrought iron pkts, details galore: Hvy trim pkg, smth ceilings, surrnd sound wired, cstm shelves w/bead-board, xpnded deck, 42” cabinets. Priced to Sell! $299,900! MLS/ID:1812539

SUNSET RIDGE GOLF COMMUNITY

T654654

T741963

SINGLE FAMILY HOME built in 2005 with 3 bedrooms and a loft area, nestled into a cul-de-sac with beautiful tile flooring, stainless appliances. Home is in need of cosmetic repairs only. Phenomenal price! MLS/ID:1814303

LIKE NEW HOME! New roof & hdwd floors! Large screened porch & deck overlooking private backyard. 5 bd, 4 ba, Bedroom on main level, His/Her Closets. HUGE KITCHEN w/ Breakfast room $415k. MLS/ID:1812538

SHORT SALE

CORNER LOT

T852741 DON’T MISS THIS STEAL! Over 3,050 sq/ft, 4 bds, 2 car garage, deck. Make an offer! Hdwds in foyer, 42” cabinets, island in kitchen, sliding glass doors exit to deck, large loft, trey ceiling in master $179,900. MLS/ID:1812543

Scan QR Codes with your mobile phone for more T852963 information.

ONLY $225K for over 3000 sq/ft! 5 bd & 2 car, hdwd floors on main, solid surface counters, 42” cab, beautiful smooth ceilings. Luxury MBA w/his/her vanities, garden tub, separate shower, lge WIC! $209,900. MLS/ID:1813106

For more info on your mobile phone about any of these listings, text the codes in red boxes to 85377. Standard data charges apply.

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S TR ATE G Y P HO N E C A LL S

DES QR CO

>>> Scan QR code at right to view all of my listings!

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PR I NT M O BIL E F EA T U R

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al strategy.

Today’s consumers move seamlessly from print to web and mobile.

1. Print generates LEADS. • Web traffic • Mobile traffic

• Individual emails • Drive by traffic

• Direct phone calls

2. Print advertising actively interrupts consumers.

• Our magazines reach consumers where they live, shop, work & play through prospect focused distribution––surrounding your prospects with your advertising.

• QR and Text Codes instantly connect home shoppers to you and your listings on their mobile phones.

3. Sellers want to see their homes advertised in print.

• Your marketing plan is the number one reason a seller hires you.* • Home sellers expect to see their home advertised in print.

4. You stand out in print.

• Everyone is online––on all the same sites.

• Print makes you stand out locally as a top real estate professional. * 2011 NAR Profile of Home Buyers & Sellers

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We know what works, and how How are you gaining new clients?

Are you waiting for them to find you?

Are you reaching out to find them?

The Real Estate Book® & RealEstateBook.com actively reaches out to home buyers & shoppers through multimedia advertising.

What tools are you using to reach home buyers and sellers? ✓ Web sites ✓ Single property mobile sites ✓ Agent mobile sites ✓ QR codes ✓ Text codes ✓ iPhone app ✓ Android app ✓ Mobile enabled sign riders ✓ iTours

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✓ Social media sharing ✓ Luxury sites ✓ Hyper-local print advertising ✓ Interactive print advertising ✓ Direct mail ✓ Corporate relocation ✓ Call tracking ✓ Lead reporting ✓ TREBstore.com

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Home shoppers used an average of 4 sources during their home search.

Home buyers & sellers sought information for 2 weeks prior to contacting an agent.

Roughly, only half of home buyers & sellers worked with an agent they knew.

The rest are new clients.

2011 NAR Profile of Home Buyers & Sellers

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Maximize the return on your invest Consider these factors:

TIME How is your time best spent?

The Real Estate Book® offers you a single source for multimedia marketing to save you time and energy. You spend less time managing systems – and more time managing relationships with your clients and prospects.

MONEY What is your time worth?

Time you spend with prospects and clients pays off in more business transactions – and more income.

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tment of time and money.

EXPERTISE How do you keep up with the latest tools and technology?

Staying abreast of the latest trends is daunting, and finding the innovations that are right for your business can be a challenge.

Over time, our offering has evolved by adding the new technology and tools that best serve our advertisers.

We’ve been the #1 real estate media brand in the country for over 30 years because we know what works.

We make multimedia marketing simple.

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Steve Toole, Publisher The Real Estate Book - Halifax Metro & South Shore, NS

(902) 830-6362 treb@eastlink.ca The Real Estate Book Halifax South Shore Nova Scotia @HalifaxTREB