Why Choose Prestige Property Experts?
The right estate agent will secure the best price for your property. They will also make the process as smooth as possible by qualifying the buyers, setting time-scales, and keeping you informed at every stage of the transaction. Conversely, the wrong estate agent could cost you thousands of pounds, cause the sale to drag on for months or even fall through.
Selling your property can be a complex and time-consuming process, but with the right estate agent, it doesn’t have to be a stressful one. Prestige Property Experts is a national network that offers estate agency services with a difference. Our property experts share a vision: to raise the standards in estate agency by providing a first class service, excellent marketing and outstanding results for clients.
The Prestige Property Expert
Every prestige property expert goes through a comprehensive selection process and training program. Furthermore, they know the local area and will spend the time to get to know you, your situation and property. Each prestige property expert is a business owner and they understand that they only succeed when you do.
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Dedicated Personal Agent
Many estate agencies have a number of staff to perform the different duties relating to the sale. This means that no one person takes full ownership of the process. With Prestige Property Experts, you will have one point of contact from the initial meeting to moving day.
Available 7 Days of Week
It is important to have an agent who is available at times that suit your schedule. You will have the prestige property expert’s direct contact details and get a response even in the evenings and at weekends.
The typical estate agency will list as many properties as possible with the hope of selling some. Prestige Property Experts believe in quality not quantity, which is why we limit the number of clients so we can achieve a great result for you.
An important skill your agent must have is the ability to negotiate. Each prestige property expert is trained in the art of negotiation to encourage buyers to increase their offers and secure the maximum sale price for you.
Scan to listen to a sample of Chris Voss, teaching the art of negotiation
Property Presentation
Another way your prestige property expert will achieve the maximum price of your property is by making your property look its best. Whether it’s offering hints and tips, or making introductions to their bank of tried and tested professionals, or using the latest technology, your prestige property expert can help.
Home Staging & Styling
Your prestige property expert will provide advice on how to make your property look its best. You can simply follow the recommendations yourself, or the prestige property expert can recommend local tradespeople, or even organise a free consultation with a home staging company.
Professional Photography
It is important to have an agent who is available at times that suit your schedule. You will have the prestige property expert’s direct contact details and get a response even in the evenings and at weekends.
Video & Drone Footage
Video gets more engagement with research showing it can generate 400%more enquiries. Your property expert will create a series of videos – from short teasers to longer video tours of the property. Drone footage also allows you to show off the garden, and surrounding area.
Matterport is a 3D virtual tour platform that provides an immersive experience that helps potential buyers to better understand the property’s layout and features. These virtual tours save the seller’s time showing their property to unsuitable buyers.
The Marketing
Only 2-3% of the population are actively looking on Rightmove to buy a property, whereas 65% of homeowners would consider moving if their dream home came on the market. So, it’s important to have a marketing plan to expose your property to the widest possible audience of potential buyers, not just the ones looking on Rightmove.
Lifestyle Property Brochure
Prestige Property Experts don’t just sell the property, they sell what it’s like to live in the area. They carry out a lifestyle interview with the owner so that they know the friendly cafés, best schools and perfect dog walks to feature in the 24 page brochure.
Direct Mail & Canvassing
Other homeowners who are selling a property are often looking to buy another property locally. We target these potential buyers with a postcard about your property. Another successful strategy is to target nearby homeowners and deliver a ‘new to the market’ canvassing card or an invitation to an Open House.
Social Media Marketing
It’s important to target buyers who may not be actively looking, but would consider moving for the right property. With social media your prestige property expert can target the ideal buyer demographic for your property.
Your prestige property expert will email a database of suitable buyers with information on properties for sale. This is followed up with a phone call to answer questions and encourage buyers to view. This proactive approach is highly successful and generates sales.
Achieving the Maximum Sale Price
Prestige property experts work hard on your behalf to achieve the maximum sale price. The property presentation, marketing strategy and negotiation skills can often result in a sale price 5% more than the typical estate agent would achieve.
Pricing Strategies
To achieve the maximum sale price, your prestige property expert will explain different pricing strategies including those designed to increase demand and create competition between buyers. This can result in a bidding war like an auction, forcing the sale price up.
Qualified Buyers
Each buyer will be carefully qualified by checking proof of funds and mortgage approval. We check how long their chain is and how far progressed the sale of their property is. Cash buyers with no chain, offering a swift exchange of contracts are our preferred buyer.
Video & Drone Footage
Video gets more engagement with research showing it can generate 400%more enquiries. Your property expert will create a series of videos – from short teasers to longer video tours of the property. Drone footage also allows you to show off the garden, and surrounding area.
When your property is put on the market, a digital legal pack is created. Getting this done in advance can cut 3/4 weeks off the transaction time. Once a sale is agreed, the buyers are given strict time-scales. We proactively chase all parties, reducing the chance of the sale falling through.
We Care
One of our core values is we care. “We care about our clients, our colleagues and our community. We care about the environment and the future. We care about our family, friends and our personal well being”. This is why we look after our clients so well and give back to our local communities.
Every time we sell a property a donation is made on behalf of the homeowner to ‘The Experts Foundation’. Prestige Property Experts also take part in local fundraising and charitable events. Every 6 months, funds raised are donated to local charities and good causes, nominated by prestige property experts and their clients.
Something to Note...
Prestige Property Experts look forward to working with you. We recommend that you do speak to other estate agents to compare our service, however, please be aware of their tactics listed below:
Being Told The Property Is Worth More Than It Is
This is a common tactic used to get sellers to sign up. When the property doesn’t sell, you are asked to drop the price. A property that is stale, or is reduced in price, often sells for below market value. Remember it is not the promise of a price, its the process that achieves the maximum price.
Being Offered a Cheap or Discounted Fee
Cheapest is never the best, and often times using a cheaper estate agent is a false economy. Whilst you may save on the fee, it can cost ten times that on the sale price, not to mention the stress, inconvenience, lack of communication, and delays. Also, if an agent has to discount their fee to attract clients, do you really want them negotiating on your behalf?
Being Asked to Sign a Lengthy Contract
Do not sign a long contract. If after a week the agent doesn’t deliver on their promises, you may be stuck with them for 3 months. If the agent is confident in their ability to provide great service and get the result they promised, they should not need to tie you into a long contract.
Mark Manning
Somerset Prestige Property Expert
