theprochefme.com
THE PRO CHEF ME MAGAZINE
Where food comes first The Pro Chef Middle East was launched by CPI Media Group in 2012 and has been committed to helping the decision makers within kitchens in the region source the best quality and greatest value products and services. With more than 15,000 food outlets in the UAE alone the food and beverage sector in the Middle East has gone through a period of rapid growth. Now more than ever the pressure on restaurant owners and chefs is at its peak. As traditional hotel groups lose market share to independent groups and franchise brands create a sense of unstoppable development, passion, insight and knowledge will be the key factors in success. As a quarterly print publication and digital platform distributed to every 4- and 5-star hotel restaurant outlet, all major F&B franchisees alongside the rapidly expanding independent restaurant group market we have a very simple vision: Help food and beverage outlets develop great food at great value whilst providing unique experiences for the consumer.
AUDIENCE Professional Chefs / Procurement Professionals / F&B Directors General Managers / Food Group Owners
14,328 Circulation
35,820 Readership
26,000+/Email Database
We’ve partnered with some of the worlds largest trade shows and conferences
The Pro Chef magazine is the only trade publication in the Middle East where food does come first. To ensure our readers gain access to the latest information we will feature the following within the magazine: The Chef:
The Critic:
We talk to chefs about menu development, the key elements in creating a restaurant brand that resonates with the consumer, how they currently source ingredients and what they are looking for from the supply chain.
Every issue we focus on the key seasonal activities in the region that place additional pressures on kitchens to ensure quality and diversity. These features are timed perfectly to coincide with procurement decisions.
The Distributor:
The Country:
Every issue we will profile food distributors, understand their strengths and weaknesses, showcase new products they are bringing to the Middle East and identify how they can assist kitchens in creating unique dishes.
Explore the world’s finest food countries with our review of some of the greatest food producing nations, how they’ve created a passion for food, what is changing their food landscapes and how can Middle East kitchens benefit from sourcing their country’s produce.
The Season: We take an in-depth look at ingredients at their source and introduce chefs to the passionate farmers and suppliers from around the world that have dedicated their lives to food.
The Source: Our team of food experts will review and critique restaurants with an aim to showcase those establishments offering something truly unique and helping their peers to understand why they are so successful.
RATE CARD Platform
AED
USD $
Magazine
Specs (mm) Trim WxH
Bleed WxH
Type Area WxH
Formats
Full Page Advert
AED 26,169
$7,150
215 x 290
225 x 300
195 x 270
High Res PDF
Full Page Advertorial
AED 31,659
$8,650
215 x 290
225 x 300
195 x 270
High Res PDF
Inside Front Cover
AED 32,208
$8,800
215 x 290
225 x 300
195 x 270
High Res PDF
Inside Back Cover
AED 30,195
$8,250
215 x 290
225 x 300
195 x 270
High Res PDF
Outside Back Cover
AED 34,221
$9,350
215 x 290
225 x 300
195 x 270
High Res PDF
Platform
AED
USD $
Email Database Full Send
AED 27,450
$ 7,500
Platform
AED
USD $
Digital Adverts
Specs (px) Width
Height
Formats
700 px wide
225 x 300
JPG PNG PDF
Specs (px) Width
Height
Formats
MPU - 1 month
AED 10,980
$3,000
300
250
JPG, PNG, GIF, html5
Leaderboard - 1 month
AED 10,980
$3,000
728
90
JPG, PNG, GIF, html5
BrandedBackground per 24 hours
AED 5,490
$1,500
Top 336px (Width) x 110px (Height) Right and Left sides 86px (width) x 900px (height) – Each side
We have a variety of other options which range from bespoke creative solutions across print and online, Experiential Activations, Awards, and Native advertising. For more details, please arrange a meeting with your account manager who will be happy to advise.
JPG, PNG, GIF, html5
As a true celebration to recognise the achievements of those continuously raising the bar in the Middle East’s F&B sector, The Pro Chef Middle East Awards were launched six years ago. The 350+ attendees are typically those who make purchasing decisions, ranging from Marketing Managers and Marketing Directors to General Managers, Chefs and Procurement, offering the chance to put your brand directly in front of them. The Pro Chef Middle East awards are also heavily promoted on our website, social media and to our Email database. This year, for the first time ever, nominations are open with voting for successful nominees then opening to industry peers on 21st April for five months, before the winners are announced at our gala awards ceremony on Monday 28th October. Partnering with The Pro Chef Middle East Awards offers full exposure across our magazine, email database and awards website as well as exposure on the night of the event.
17
Categories
Open for voting this year
20,000+
Industry Votes Cast in 2018
6
Years theprochefme.com/awards
Celebrating Culinary Achievements
How can your company benefit from The Pro Chef ME Awards?
We have created several ways to integrate your brand into The Pro Chef ME Awards, Magazine and website, meaning that your company reaches our trade audience. Campaigns run in the months before the event, ensuring that you have up to six months of exposure in the run up, complete branding at the awards and coverage post event as well.
PRESENTING PARTNER
AVAILABLE TO 1 COMPANY ONLY
Your company receives the following benefits: Company logo added to our awards logo ensuring prime branding position ‘The Pro Chef ME awards presented by…’ Listed as ‘Presenting Partner’ with Company logo and click through on the awards website Company logo in addition to the awards logo on all marketing materials promoting the awards (HTML’s and print adverts) – double exposure Logo on all branding at the awards ceremony – photo backdrop, menus and more 6 advert slots on digital signage units placed within the welcome reception area at the awards 2 Sampling / Demo areas of 3m w X 2m d X 3m h within the welcome reception area at the awards to showcase your brand and give away product samples Opportunity for your company representative to give a three-minute welcome speech on stage at the start of the ceremony Opportunity to have your corporate video played during the dinner break 5 Thank you mentions throughout the awards ceremony from our MC Opportunity to run a prize draw on the night Opportunity to provide ingredients to be used in the three-course menu Sponsorship of five awards categories. Your representative will be on stage to hand over the Award, you will be mentioned by MC and your logo will be on screen 4 x VIP tables of 10 Featured in the post-event coverage as Presenting Partner
PACKAGE $60,000 Additional Benefits include
4 x Full page adverts in The Pro Chef ME magazine, 1 per issue 1 x Double Page Spread – 1 x Full page advertorial and 1 x full page advert in post event issue 1 x EDM per month to The Pro Chef ME database for 6 months 1 x Leaderboard banner on theprochefme.com for a total of 12 weeks (this can be split into 4-week timeframes)
EVENT PARTNER
AVAILABLE TO 5 COMPANIES
Your company receives the following benefits: Listed as ‘Event Partner’ with Company logo and click through on the awards website Company logo marketing materials promoting the awards (HTML’s and print adverts) Logo on all branding at the awards ceremony – photo backdrop, menus and more 3 advert slots on digital signage units placed within the welcome reception area at the awards 1 Sampling / Demo area of 3m w X 2m d X 3m h within the welcome reception area at the awards to showcase your brand and give away product samples 1 Thank you mention during the awards ceremony from our MC Opportunity to run a prize draw on the night Opportunity to provide product to be used in the three-course menu Sponsorship of two awards categories. Your representative will be on stage to hand over the Award, you will be mentioned by MC and your logo will be on screen 2 x VIP tables of 10
PACKAGE $35,000 Additional Benefits include
2 x Full page adverts in The Pro Chef ME magazine, 1 per issue 1 x Full page advertorial in post event issue 1 x EDM per month to The Pro Chef ME database for 4 months 1 x MPU banner on theprochefme.com for a total of 8 weeks (this can be split into 4-week timeframes)
CATEGORY PARTNER
SAMPLING/INGREDIENTS PARTNER
AVAILABLE TO 5 COMPANIES
AVAILABLE TO 5 COMPANIES
Your company receives the following benefits:
Your company receives the following benefits:
Listed as ‘Category Partner’ with Company logo and click through on the awards website Company logo marketing materials promoting the awards (HTML’s and print adverts) Logo on all branding at the awards ceremony – photo backdrop, menus and more 2 advert slots on digital signage units placed within the welcome reception area at the awards 1 Sampling / Demo area of 2m w X 2m d X 3m h within the welcome reception area at the awards to showcase your brand and give away product samples 1 Thank you mention during the awards ceremony from our MC Sponsorship of one award category. Your representative will be on stage to hand over the Award, you will be mentioned by MC and your logo will be on screen 1 x VIP table of 10
Listed as ‘Sampling Partner’ or ‘Ingredient Partner’ with Company logo and click through on the awards website Company logo marketing materials promoting the awards (HTML’s and print adverts) Opportunity to provide ingredients to be used in the three-course menu Logo on all branding at the awards ceremony – photo backdrop, menus and more 1 advert slot on digital signage units placed within the welcome reception area at the awards 1 Sampling / Demo area of 2m w X 2m d X 3m h within the welcome reception area at the awards to showcase your brand and give away product samples 1 Thank you mention during the awards ceremony from our MC 5 x Seats at the awards
PACKAGE $20,000
PACKAGE $15,000
Additional Benefits include
Additional Benefits include
1 x Full page advert in The Pro Chef ME magazine 1 x EDM per month to The Pro Chef ME database for 2 months 1 x MPU banner on theprochefme.com for a total of 4 weeks
1 x Full page advert in The Pro Chef ME magazine 1 x EDM to The Pro Chef ME database
Brands we’ve worked with
GET IN TOUCH WITH US! marketing@cpimediagroup.com Tel: +971 (0)4 440 9100 theprochefme.com