Living Beauty by The Principle Brands

Beauty Detox Swaps James Read’s Coconut Obsession BR vs. Cellulite Why you need our NEW beauty tool

Issue 5 living beauty | issue 5 | page 1

The beauty industry is fluid and evolving faster than ever before. However, our basic principles remain: Products that Work. Products that are Safe. Products that Excite. #LivingBeauty

living beauty | issue 5 | page 2

YO U R

N E E D - T O - K N O W

C O U N T E R - C U LT U R E

G U I D E

BEAUTY

LOVE FOR OUR BRANDS

BO

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Autobronzants

So you’ve neglected everything from the neck down for the past six months? Free yourself from the layers of warm clothing and read on.

DES RAYONS UV? SUBIR LES EFFETS NOCIFS ENVIE DE BRONZER SANSSOLEIL EN BOUTEILLE! Texte Théo Dupuis-Carbonneau DE ON S’OFFRE UN PEU

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MOUSSE AUTOBRONZANTE SUN (BRONZAGE LÉGER), ÉCLAT NATUREL INSTANT Jergens, 14 $, jergens.ca

- Elisabeth

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2

ELLECANADA.COM

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son nom «Le produit porte bien de puisqu’il donne l’impression fondre sur la peau. D’habitude, je suis une fervente utilisatrice d’un du gant pour l’application préféré autobronzant, mais j’ai tester ce produit manuellement: j’avais comme il est incolore, ma sous “sentir” le de besoin rendre paume pour mieux me compte des zones couvertes. le J’en ai mis sur mes jambes et une soir, après ma douche me suis exfoliation rapide, et je couchée dans les minutes sèche suivantes, c’est dire s’il vite! L’effet est doré, naturel ou et exempt de démarcations plus, En de zones orangées. jours.» il dure facilement trois - Emmanuelle

utilisé «Comme je n’avais jamais je dois d’autobronzant auparavant, craintive! avouer que j’étais un peu qui prend La texture de la mousse, une fois sur un aspect plus crémeux et facile à la peau, est onctueuse sans stries. appliquer pour un résultat juste Et comme ce produit s’utilisesans peine avant la douche, il s’intègre J’adore son à ma routine matinale. modéré, effet unifiant et juste assez dont on a qui donne le petit “glow” rude hiver!» tant besoin à la fin d’un - Julie

36 JUIN 2018

ISSUE

DO U B L E

S P EC I A L

THE ROYAL G IN WEDDMAT E GUIDE

D A N A C A608/09 • 28 MAY 2018

YOUR ULTI TO THE BIG DAY

WEEKLY • No

BR's Dr. Philipp e Allou feature che d on B reaking podcast Beauty

Beauty prep for a wedding can be as daunting as all the other items on your everexpanding to-do list. Should you get a spray tan? Do you need a shellac manicure?

Is a facial necessary? More important, when should you get the treatment? (Hint: Not on the morning of your wedding day!) To help ease your beauty-related worries, we asked the pros – including bride-to-be Meghan Markle’s glam squad – what you really need (and what you can skip!) for your big day.

On Hair Colouring …

S P RI N

G BR

S P EC

Meghan regularly used this deep conditioning mask.

I DA L

Kérastase Paris Nutritive Oléo-Relax Masque, $65, kerastase.ca

IAL

BEAUTY

Joico Luster Lock MultiPerfector Spray, $26, joicocanada.com

BRIDAL PREP SCHOOL

Founder

8 Faces Boundless Solid Oil, $108, 8facesbeauty.com

Tatcha Classic Rice Enzyme Powder, $78, sephora.ca

On Facials …

A pre-wedding skin treatment yields a smooth, glowing visage. Book a facial or take a page from the royal bride-to-be and try a cold laser treatment (also known as low-level laser therapy). Meghan would visit facialist Lorinda Zimmerman at W SkinCare while she was in Toronto filming Suits. “Cold laser rapidly heals the skin’s natural moisture barrier and addresses dark circles by boosting circulation in the skin, and over time can reduce the appearance of fine lines and wrinkles,” explains Lorinda. The result is a firmer, more luminous complexion. Lorinda recommends a series of treatments (a minimum of three) leading up to the big day. If a cold laser treatment isn’t within your budget, try a DIY facial at home. Make sure to exfoliate and enlist both a hydrating and brightening mask.

On Brows …

If you’re looking to whip your arches into shape, start at least three months prior to the wedding day, advises Sherrille Riley, founder of London-based Nails & Brows, where Meghan gets her treatments done. If you covet fuller brows, give them at least six months to fully grow in, as the timing will vary from person to person. “Women with severely over-plucked brows may find that their hair follicles are permanently damaged, making it impossible to regrow hairs in certain areas.” If your brows are untouched, book a brow-shaping appointment with a pro five weeks before the wedding date. Another option is microblading, a form of semi-permanent tattoo that deposits pigment into your skin in the form of hairlike strokes. It’s a great alternative if you want something longer lasting. But remember to do it least six weeks in advance to allow for proper healing and the colour to settle, says Sherrille.

MAX MUMBY/INDIGO/GETTY IMAGES

Get ready for your big day with the pros’ tips on everything from lash extensions to spray tans

By Mishal Cazmi

Mariam White

Lorinda introduced this antioxidantenriched balm to Meghan while she was filming Suits.

Darphin Lumiére Essentielle Instant Purifying and Illuminating Mask, $67, sephora.ca

ADORABLE NEW PHOTOS TAKEN BY HIS MOM KATE!

Issue 5 is inspired by the “beauty detox” and taking control of your routine. From James Read’s stripped back self-tanning to our Beauty Detox Swap Guide, we give you solutions to simplify your day. We also feature new nail polish from tenoverten’s perfectly curated and never duplicated shades, and how our newest beauty tool can help elevate the skin care you already own.

Neutrogena Hydro Boost Hydrating Hydrogel Mask, $4.50, at drugstores and mass-market retailers

Avoid a dramatic dye job (like going from brunette to platinum blond) just before the wedding. “You want to look like yourself.

What’s more, ask yourself why you’re doing it,” says Luis Pacheco, owner of Medulla & Co., and Meghan’s go-to colourist in Toronto. If you want a colour refresh, start with a six-month program before the wedding day, recommends Luis, and make sure you have a strong relationship with your colourist so you know exactly what you’re going get from him or her. “Do all the big work during those six months leading up to the wedding, and then go in for a little touch-up a week before, just to make sure everything is in place.”

PRINCE LOUIS

018 IL JUNE 4, 2 D I S P L AY U N T

The Principle Brands Toronto Mariam White and James Read in Toronto, May 2018.

Meghan gets the The Audrey Brow at London’s Nails & Brows, which uses a combination of threading, waxing and tweezing. ‘This style is quite straight with the tail ends of the brows lifted upwards. This helps to open up the eyes and lift the face,’ says owner Sherrille Riley.

90 HELLOMAGAZINE.CA

HELLO! 91

BEAUTY

quick-drying formula infused with hydrating and anti-aging technology. It’s just one of reasons celebrities like Kim Kardashian the Emma Watson and are big fans of the line.

Waiting six to eight hours to wash off product is no longer necessarily the name of the game either.

St. Tropez’s new pre-shower mousse has quickly become the fastest on the market.

“The new technology relies on rapid glow promoters that allow natural DHA to penetrate the skin’s surface even deeper, faster, and in a more uniform way to create a seamless glow,” says St. St. Tropez Gradual Tropez spokesperson and skin- finishing Tan One Minute expert Sophie Pre-Shower Tanning Evans, who regularly Mousse, $28, tans celebriShoppers Drug Mart ties like Bella Hadid and Robbie. The patent-pendiMargot ng formula gets to working using cent natural tanning a 100-peragent and film formers that create a semi-waterproof layer to keep the solution on while you shower.

Sounds complicated? Well, it’s not. The whole process takes only Vita Liberata a minute.

Invisi Tanning Today’s self-tanning Foam Water, $49, products are also designed Sephora to work on all skin colours. Lighter skin tones can expect to get a straight-offthe-beach effect that leaves them looking healthy and glowing, but there are clear benefits to self-tanners for darker tones too. “With medium to dark skin, you’re going to get an even James Read deeper result from Coconut Tanning a tan, and you’ve Mist, $40, One 2 already got a lovely One Studio base colour to work with,” explains Hogg. “Darker skin gets ashy undertones, and a lovely tan will up the beautiful pull red tones and liven the skin up, making it look that much more healthy and alive,” she continues.

The key to getting tans just right is about the products as much as it is the application.

All of the experts agree that a bit of legwork before applying self-tanner will go a long way.

First and foremost, exfoliating is essential.

“Get rid of dead skin so you’ve got a good clean base to work with—that’s number says Hogg. Number one,” two, turize with a non-oil-basesays Evans, is “moisd moisturizer after showering, and be gentle with your skin. Pat dry, never rub, and drink plenty of water.”

Follow these steps, and “that’s going you the absolute to give best results,” says Hogg.

It’s time to get glowing.

GO FOR GLOW

There’s a whole new world of selftanners out there—a nd they’re nothing like anything you’ve used before.

BY CARLY OSTROFF

Gutter courtesy Photo Credit

72 • S M A G A Z I N E O FFI

of James Read.

The benefits of self-tanner have always been clear: faux glow, and no sun damage. It’s the results that haven’t lived up to the promise.

Streaks, uneven fades, and orange tints have been common drawbacks of using self-tanner.

Those days are over. We’ve reached a new dawn in the category, which is now led beauty trends and by encompasses skincare efits. If you ask bencelebrity tanner James Read, it all started a few years back when he introduced the first overnight tanning sleep mask.

Luckily, that was just the beginning.

Read’s latest innovation focuses on the beauty world’s new fascination with water.

“Mixing waters with cleansers has been a big trend,” says the London-based tanning guru.

“I wanted to combine coconut water tan, and so I did.” with The end result is a beachy, coconut-scented spray, on Rosie Huntington- which Read applied Whiteley from to toe before this head year’s Oscars for a medium-bronze body tan. The effective and hydrating, formula is both and the secret flawless application to its is spraying downward from left to right.

Another one of the biggest innovations the self-tan category in is transfer-free products like Vita Liberata’s Invisi Water, which develops Foaming Tanning in hours and lasts for up to seven days.

“One of the things people are scared most of in tanning is that it’s going to come off on their white clothes, white sheets, or wedding dress, and that it’s going to look dirty,” says Ireland-born founder Hogg. “This only Alyson tans skin,” she says of the

C I A L.C O M

Gutter Credit

PM40070230

ZINE.CA

lifestyle

HELLOMAGA

Her criteria: how old is it, is it actually for your skin, and do you use it regularly? Out went the mounds of hotel toiletries, expired medicines, skin care samples and most importantly the products I had bought on impulse and only used once.

LAIT FONDANT AUTO-BRONZANT, Clarins, 38 $, clarins.ca

MOUSSE BRONZANTE PRÉ-DOUCHE QUOTIDIENNE, St. Tropez, 28 $, galeriebeaute.ca

$6.99

I recently hired a professional organizer to get me out of my beauty hoarding rut. Therapy comes in many forms and although my issue is more organizational and less reality television, this pro came into my home, opened my bathroom cabinets and gave me about 5 seconds to decide what to keep and what to toss.

Do I miss that clutter? No! This beauty detox not only freed up my counter space, it made my skin routine more organized and efficient, and I am actually remembering to mask more than once a month.

PHOTOGRAPHY, MAX ABADIAN

de ma vie, «Je n’ai jamais utilisé d’autobronzant à un zèbre orangé. Mais par peur de ressembler avec ce type de produit! celui-ci m’a réconciliée il s’applique aisément et Sous forme de mousse, suffisent pour couvrir quelques coups de pompe super sensible peau, la totalité du corps. Ma pinte de lait, n’a pas fait et blanche comme une juste ce qu’il faut. de réaction et elle est hâlée de nouveau, Je pense même en appliquer pour être un brin plus bronzée!»

EDITOR’S LETTER

CONGRATULATIONS C A N A D A

of Shop Drops The Body Eye Mask, Youth Bouncy hop.com $32, thebodys

the

G COOLIN AGENTS

53-PAGE WEDDING ALBUM

ALL THE JOY AND EMOTION FROM THEIR FAIRYTALE DAY PM40070230

No 610 • JUNE 4, 2018

www.hellomagazine.ca

$6.99

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If the problem is more serious, Evans has the no-fail solution: “Hair removal cream like Veet will take self-tanner off completely.”

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Hogg recommends lemon juice in a bath to strip a tan, and Read suggests a quick steam to lighten one.

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SM AGA ZINE

HARRY AND MEGHAN!

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My organized top shelfie, @mariamwhite1, June 2018 organizationaldesign.ca

BEAUTY PROFILES You’re detoxing your beauty closet - What are your Biologique Recherche product heroes?

“I can’t get enough of BR’s Lait VIP O2 and Masque Vivant.”

Colette Yeomans

“Definitely the BR PIGM 400 serum and Reparation UV cream.

I noticed brighter skin tone after three days of applying them at night.”

Owner and Aesthetician

Wharan Yoon

Clarite Wellness

Owner and Aesthetician

Vancover

Refine Medspa Edmonton

“My go-to cleanser is Biologique Recherche’s Lait VIP O2. I love the way my skin feels and glows after. My day cream is Creme DermoRL combined with Serum Yall 02. I use Serum Amniotique E for hydration and Cream Masque Vernix every night.”

“I love Biologique Recherche’s Lait Vip O2. I use it twice a day and can feel and see the benefit of my skin breathing, brightening and oxygenating. Their Fluide VIP O2 makes my skin feel healthy and glowing. I don’t need any makeup after using this finishing serum.”

Felicia Karfel

Christelle Archer

Aesthetician Lac + Beauty Toronto

Owner and Aesthetician La Chambre des Dames Montreal

living beauty | issue 5 | page 4

NEW FROM tenoverten helps customers take care of their nails in a healthier and more natural way. The importance of long-term nail health permeates throughout the brand. tenoverten promises nail care products that are vegan, non-toxic, cruelty-free, beautiful and honest.

Tenoverten presents three new shades to their 8-free nail polish line: $24/each, 15ml, 0.5fl oz.

Hester (canyon clay): In Persian, the meaning of the name Hester translates to Star or Myrtle leaf, giving it ties to both sky and earth elements. This duality, like Canal, calls up the turning of a new leaf. The name also serves as a nod to the strengthening women’s movement, in association with Hester Prynne from the Scarlet Letter.

Broome (desert taupe): Broome is a timely reminder to sweep out the old, and the twigs found in the word’s namesake hearken back to its origins of the earth.

Canal (milky hazelnut): The ultimate connotation of the gritty New York that we all love, Canal also signifies the turning over of a new leaf, as the renowned street is undergoing a renaissance and is now home to many new, refined small businesses.

NEW New! Non-Toxic Nail Dryer A safe, healthy answer to quick-dry drops.

This formula is vegan and cruelty-free, and features rosemary, which delivers antimicrobial qualities and protects skin from damage caused by the sun and free radicals.

The Nail Dryer’s simple, non-toxic solvent formula draws out the compatible polish solvents in freshly painted nails to the surface, helping them evaporate more quickly and leaving a firm polish surface behind. Nails dry faster and stronger with less risk of smudging. $24.00 - 15 ml/ 0.50 fl oz.

“Both the deep-rooted earthy tones and the names of this special collection are inspired by elements of strength, renewal, and determination.”

Jaclyn Ferber, Creative Director of tenoverten Polishes

living beauty | issue 5 | page 5

BEAUTY DETOX We’ve compiled some beauty swaps to rid you of the clutter and get back to the best skincare routine of your life.

SWAP 1: YOUR MASCARA COLLECTION FOR AN ALL-IN-ONE TUBING FORMULA

Whether you’re looking for lengthening, thickening, non-smudging or water-resistant, VMV Hypoallergenics Ooh La Lash mascara is the perfect replacement for your overstocked collection. This beauty essential features a unique compound that swells up and surrounds each lash strand in a tube (a physical sleeve of its very own) adding definition, volume, beautiful colour and is totally smudgeproof. VMV Hypoallergenics is committed to hypoallergenicity, so even the most sensitive eyes won’t react to this formula.

Ooh La Lash Mascara, VMV Hypoallergenics, $32.00

SWAP 2: YOUR VARYING STRENGTHS OF ACID TONERS FOR THE “HOLY GRAIL” OF TOPICAL EXFOLIATORS

The use of AHAs has revolutionized the way we care for our skin, but layering too many single acids can be a costly mistake that causes major sensitivity. Instead, swap your collection for Biologique Recherche’s universally loved Lotion P50T or Lotion P50 PIGM, which use an optimized blend of AHAs, Salicylic Acid and Polyhydroxy Acids combined with antioxidants to exfoliate, hydrate, rebalance all in one perfect formulation.

Biologique Recherche, Lotion P50T, from $30.00

living beauty | issue 5 | page 6

SWAP 3: MAKEUP PRIMERS FOR FINISHING SERUMS WITH SERIOUS SKIN CARE BENEFITS

Makeup primers were one of the best beauty innovations back in the late 1990s, but now we have multi-tasking serums that treat our skin and also leave a perfect finish for makeup application. Swap your silicone-heavy and pore-blocking primers for a finishing serum that improves your skin’s texture, tone and elasticity.

Biologique Recherche Fluide VIP O2 or Complexe Royale, from $88.00

SWAP 4: ESSENTIAL OIL SERUMS FOR HYDRATING CREAMS THAT ALSO TARGET YOUR SPECIFIC SKIN CONCERN

Creme Dermopurfiante: $94.00 - 1.7oz Masque Creme: Biofixine $279.00 - 1.7 oz Creme PIGM 400: $198.00 - 1.7oz

SWAP 5: BODY AND FACE HYDRATORS WITH A HINT OF TAN, FOR SELFTAN DROPS YOU CAN ADD TO YOUR EXISTING SKIN CARE

It seems like every year a new blend of essential or single miracle oils are launched as the way to get perfectly moisturized glowing skin. While many of these ingredients do have benefits, they need to be combined with a complex of other actives to meet your skin’s uniquely personal needs. Many essential oils are known to cause sensitivity and allergy, which is why it’s imperative to use products that have undergone patch testing to determine hypoallergenicity.

Swap them for Biologique Recherche’s Creme Dermopurfiante to hydrate and control acneic skin, Masque Creme Biofixine to hydrate and reduce the signs of aging, or Creme PIGM to hydrate skin with pigmentation concerns.

You’ve already found the perfect hydrator or serum for your “Skin Instant”, but want a little extra colour or to enhance your glow. Opt for the James Read H2O Tanning Drops which can be mixed with any favourite moisturizer or serum for a gradual tan that you control.

James Read Tan H2O Tanning Drop 30ml, $44.00

Quick Swaps: Swap your dated collection of beige polishes for tenoverten’s perfectly nude Fulton or Murray. $24 Swap your impulse discount store sheet mask buys for instant results from Magicstripes masks which are now available in convenient singles. From $12 living beauty | issue 5 | page 7

BIOLOGIQUE RECHERCHE VS. CELLULITE The iconic French brand fights the good fight to keep us looking our best from head to toe. Follow this easy routine to even out skin tone, reduce the look of dimpling, and see your body looking its best all year round:

Step 1: Apply Lotion P50 Corps with the Body Glove and massage into skin.

Lotion P50 Corps - The coveted toner recreated for body will improve the look of skin after just a few uses. The gentle, retexturing formula eradicates pores, smoothes rough patches and boosts hydration levels.

Lotion P50 Corps stimulates skin’s natural exfoliation, balances surface pH, regulates oil production and enhances the effects of other products.

How it works? Usnic Acid, Poly-Alpha-Beta Hydroxy Acid Complex and Lemon extract purifies and exfoliates, while Burdock Extract balances, and Vitamin B3 and Lactic Acid moisturize.

Price: $110.00 - 8.5oz Body Glove - With one side covered in thick spikes to prepare the skin and encourage penetration of active ingredients, the other side’s fine spikes loosen and eliminate stubborn accumulated fat. It prepares the skin for the treatment cream and maximizes the effectiveness of Lotion P50 Corps.

Price: $51.00

living beauty | issue 5 | page 8

NEW Step 2: Apply 2-3 pumps of Serum Matriciel to the inner thigh, knee or anywhere with lax skin.

Upcoming BR Launches

Serum Matriciel - A serum that increases the viscoelasticity of the skin tissue, and restores its structure and volume.

Serum Matriciel uses more than 10 active ingredients to provide an immediate tightening effect, which improves skin tone and tension.

NEW! POMMADE CAPILLAIRE

Timeline to launch: September 2018 Pommade Capillaire has a preventive and curative effect that consolidates hair strands and reseals the tips. By enveloping hair strands, Pommade Capillaire helps repair cuticle scales while rebuilding the interior to nourish the hair, leaving it smooth, coated and visibly less brittle.

How it works? The serum stimulates the synthesis of elastin and collagen. Rich in Siberian Ginseng Extract and Black Crowberry Juice, Serum Matriciel provides a tissue structuring effect and reinforces the epidermal elasticity and tone.

NEW! MASQUE PIGM 400

Timeline to launch: October 2018

Price: $126.00 - 3.4oz

Step 3: Apply 2-3 pumps of Lipogen AC to the affected area. Use the glove as necessary.

Lipogen AC - This oil visibly improves the “orange peel” effect with its rich formula of concentrated active ingredients. Lipogen AC activates drainage and circulation leaving the skin toned, smooth and firm.

How it works? Chinese Wild Ginger Extract and Plankton Extract break down lipids, Pink Peppercorn Extract drains, and Macadamia Oil, Avocado Oil and Muira Puama Extract smoothes.

Price: $132.00 - 3.4oz

SNEAK PREVIEW

Step 4: Apply Creme Reparatrice to the entire area.

Creme Reparatrice - This cream tones and protects the skin, leaving it invigorated and tightened, improving the skin’s elasticity and preventing stretch marks. By applying this cream in the morning and evening in circular massaging movements, the skin is firmed and toned.

Price: $99.00 - 3.4oz

A single-use sheet mask using a concentrated formula of brightening actives and exceptional anti-oxidants, Masque PIGM 400 boosts skin’s radiance like no other. Softer than silk, its Lyocell medium perfectly adapts to the face’s shape to enable optimum diffusion of the active ingredients. A true complexion perfector, skin is instantly brighter and more even.

NEW! FACIAL BOOSTER VIP O2 Timeline to launch: October 2018

Booster VIPO2 is a bursting micro-massage foam facial, which stimulates the epidermis to re-oxygenate cutaneous tissue. Its antioxidant and anti-pollution active ingredients catch the polluting particles and free radicals present in the skin, neutralize the heavy metals to limit the cell access and protect the skin from their harmful effects. This unique, detoxifying skincare repairs damage created by polluting particles by eliminating the cell waste created by protein and lipid oxidation. The skin is left revitalized, brighter and more radiant.

NEW! CRÈME ERYTHROS

Timeline to launch: October 2018 Crème Erythros is a protective and rednessreducing face cream recommended for rosacea and sensitive Skin Instants. It limits the aggravating factors of redness by protecting skin from external aggressions. Its soothing action calms existing irritants and improves skin’s quality.

BEAUTY TOOLS NEW RULES Nana Beauty Tool’s new Glow with It jade facial roller maximizes your beauty routine to increase the benefits of the skin care you already own.

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living beauty | issue 5 | page 10

Introducing Nana Beautiful skin is always on our mind. After decades working in the skin care industry, we're mining our experience to create modern beauty tools that are as universal as our name. Our strategy: straightforward and multitasking, with an eye on results that will elevate any skin care routine. Join us as we share new discoveries, including updated methods and techiques that will have you falling deeper in love with what you're already using.

Sincerely, The Principle Brands Team

living beauty | issue 5 | page 11

Ideal for all skin types, use our Glow With It Jade Facial Roller on its own, to enhance the application of your favourite sheet mask, or simply massage over any serum, oil, or hydrator for increased absorption.

On naked skin: Allow the weight of the stone to apply gentle pressure. Starting under the chin, roll downward on each side of the neck, then move in sections from jawline to forehead rolling from the centre of face outwards on each side. Roll over each section at least three times.

living beauty | issue 5 | page 12

Use it over the eye area to reduce puffiness and fine lines: Choose the small end to gently roll, starting from the outer eye corner, moving down and inwards to nose and then up and around the brow bone. Use the Glow With It roller’s natural cool temperature to calm sensitive irritated skin or to help reduce puffiness. Place it in the fridge or freezer briefly before use for added effectiveness.

living beauty | issue 5 | page 13

With skincare: Use the jade roller with your favourite products, such as a cream cleanser, oil, serum or hydrator. Follow the same technique as above for naked skin to increase penetration of ingredients into skin.

On model: Biologique Recherche’s Creme Contour des Yeux VIP O2, 30ml $100

living beauty | issue 5 | page 14

Over a sheet mask: Use it over any sheet mask to enhance results, focusing on areas under the eyes and along natural expression lines.

On Model: Magicstripes Chin & Cheek Lifting Mask, 5 masks/box, $86

living beauty | issue 5 | page 15

living beauty | issue 5 | page 16

JAMES READ TAN EDIT

James Read stripped back the at-home tanning experience by revolutionizing the way we apply his products through innovative formulations and customizable colour. Using coconut extracts, water, and oil combined with good-for-your-skin ingredients, these products will become staples on your top shelf. Easy, sophisticated glow all year round!

NEW HERO

H2O Tan Drops $44.00 - 30ml Water, Aloe Vera and Hyaluronic Acid work together to create a flawless, glowing complexion without streaks, clogged pores or dryness.

The high-precision dosage works with any day or night cream to deliver made- to-measure results.

Simply add 1, 2 or 3 drops to your moisturizer and apply as your normal skincare routine to see beautiful glowing results. 1-2-3 glow!

James says: “My H20 Tan Drops have been designed and developed in line with the trend for Cosmetic Water, stepping away from heavy products to create fresh, light, water-based products that will leave your skin hydrated and glowing.�

BEST SELLER

Coconut Water Tan Mist

Coconut Dry Oil Tan

$40.00 - 200ml

$44.00 - 100ml

The buildable, nourishing tanning spray is formulated with pure cosmetic grade Coconut Water to hydrate and soften skin, delivering a luxurious gradual golden glow, day by day. The weightless clear formula absorbs in seconds to quickly lock in moisture while essential fatty acids within the natural Coconut Water soothe dry areas and improve the skin’s overall texture and tone.

The water-to-oil formulation applies to give a luxurious finish and dries in seconds! Created with active anti-pollution ingredients to strengthen and protect skin against the elements, Coconut Dry Oil Tan is high in Vitamin E and Coconut Oil to nourish, regenerate and moisturize skin. Colour lasts up to 5 days.

James says: “With the trend for natural products growing year on year, I wanted to expand on the natural, water based products in the range with something that had a little twist.

Coconut Water Tan is formulated with a base of 100% natural Coconut Water and will hydrate and nourish your skin like no other product.”

James says: “This amazing transforming oil is my most innovative product yet. The formulation is designed to transform on application to a smooth, luxe oil when it hits the skin but dries in seconds like water.”

living beauty | issue 5 | page 18

Body Foundation

Foolproof Bronzing Mousse Face & Body - Dark

$22.00 - 100ml

$32.00 - 100ml

The ultimate non-commitment tan! The silky smooth formula glides onto the skin and dries in seconds giving you an instant, natural tan that won’t come off until you want it to. The water-resistant cream is ideal for topping up a post-holiday glow or filling in tan lines — no stickiness, no transfer, no worries. A perfect partner for achieving flawless, beautiful skin.

Building on the success of the original Fool Proof Bronzing Mousse, this version is designed to provide a darker, more intense colour; perfect for those looking for a deliciously deep bronzed tan. Infused with skin benefitting Cucumber and Aloe Vera to create a silky smooth texture which ensures your tan lasts longer and fades evenly.

Universal shade adapts to all skin tones.

James says: “Body Foundation will give your skin a radiant, natural looking glow and a flawless finish in an instant. Whether you want to cover blemishes or imperfections, need a natural looking instant tan, or simply want to add a gorgeous, healthy looking glow to your natural skin tone.”

James says: “This is my deepest, darkest tan yet. If you are looking for that 3 week holiday glow – this is the tan for you.”

James Read

living beauty | issue 5 | page 19

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Beauty Discovery + Distribution | www.theprinciplebrands.com | 416-464-8852 Get in touch! Email us at info@theprinciplebrands.com for product information or to order products for your retail or professional beauty concept.

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