Listing on the Emerald Coast
BEACH LUXURY EXPERTS
The Premier Property Group is the largest locally owned and independent real estate brokerage firm in Northwest Florida. A consistent leader of sales in the region, Premier Property Group was named as one of two Walton County brokerages featured in USA Today’s Top Florida Real Estate Agencies.
Premier spans the breadth of the real estate industry and is home to experienced and knowledgeable agents in residential, commercial, and new developments across Okaloosa, Walton, and Bay counties. In addition, as a member of Leading Real Estate Companies of the World®, Premier is the only real estate company in Northwest Florida to be invited to become a member of Luxury Portfolio International®, the global leader in luxury real estate sales.
Premier has two Gulf Coast offices servicing South Walton, Scenic Highway 30A, Destin, and Panama City Beach.
The Premier Advantage
to strategize, your agent will...
• Clearly understand your goals and objectives
• Analyze market conditions, pricing strategies, and buyer trends to accurately price your home
• Outline the listing process and analyze comps
• Develop a custom listing and marketing strategy to execute, your agent will...
• Communicate often and respond quickly
• Handle paperwork and legalities, freeing up your time
• Facilitate showings, host open houses, and network with fellow Realtors®
• Advertise your home taking advantage of both print and digital resources to close correctly, your agent will...
• Review and clearly communicate all offers, evaluating potential buyers to save you time on unqualified leads
• Negotiate aggressively on your behalf to maximize your profit
• Work discreetly, remain loyal, and protect your privacy
• Collaborate with the closing agent to ensure a convenient and stress-free closing process
A Tailored Marketing Approach
High End Collateral
• Professional Photography
• Printed Brochure
• Flyers
• Postcards
Digital Presence
• Digital Ads
• Social Posts
• Signage and Directionals
• Video Tours
Our mission is to capture the attention of the right buyers for your home. We are dedicated to honoring each property by creating custom marketing plans that authentically tell its story. By seamlessly combining strategic marketing insights with custom-designed promotional materials, we ensure your listing is presentation-ready from day one. Our top-tier marketing system provides your listing with a comprehensive array of materials and digital tools, crafted to make a lasting impression to the right audience. 750+
The Premier Property Group has an extensive digital presence, connecting your listing to the perfect buyer, wherever they may be. Premier’s own website, Premierfl.com, is a highly interactive website that includes search-ability, community information, and lead capture. Our listing system automatically places your listing on more than 750 real estate platforms and websites. Premier reaches local Realtors® and out of state buyers through email marketing as well as targeted digital ad campaigns, getting your listing in front of the largest audience possible.
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Marketing Strategy
1
INITIAL CONSULTATION
• Pricing strategy
• De-clutter strategy
• Landscaping strategy
• Staging strategy
ASSETS & COLLATERAL
• Professional photos & videos
• Books and flyers
• Social posts
• Postcards
• Advertisements
3
2 LISTING LAUNCH
• Input the listing into MLS
• Install sign and place directionals
• Pushed through referral network
• Custom listing website
AGENT NETWORK CAMPAIGN
• Property announcement
• Agent open house invitations
• Share details to agent network
• Email campaign to local Realtors®
DIGITAL CAMPAIGN
• Feature on Premierfl.com
• Distribute info to all listing sites
• Distribute listing to Leading RE and Luxury Portfolio if applicable
• Social Media
• Targeted digital ad campaign
OPEN HOUSES & SHOWINGS
• Broker open house
• Broker tour
• Open house
• Special events
Contract to Close Timeline
OFFER REVIEW PRESENT TO SELLER CONSULTATION
Prepare a summary of the offer, highlighting key terms such as price, contingencies, closing date, and any special conditions.
Review the offer with the seller, explaining the details and implications of each term.
Help seller understand the offer pointing out the strengths and weaknesses.
Discuss current market conditions and how they might impact the decision.
Revisit the seller’s goals and priorities, ensuring they align with the offer received.
Provide professional advice based on experience and market knowledge to help the seller make an informed decision.
NEGOTIATE
If necessary, assist the seller in preparing a counteroffer to negotiate better terms.
Act as the intermediary between the seller and potential buyers, handling all communications and negotiations.
Address any contingencies included in the offers and negotiate adjustments as needed.
ACCEPTANCE & DOCUMENTATION
ESCROW PROCESS INSPECTION & APPRAISAL
CLOSING PREPARATION
Review the purchase agreement to ensure all terms are clearly understood and agreed upon.
Once an offer is accepted, ensure all necessary documents are signed to formalize the agreement.
Ensure that all required disclosures are provided promptly to the buyer.
Manage the timeline for contingencies, inspections, appraisals, and other contractual obligations.
Coordinate access to the property for inspections and an appraisal if necessary. The lender will schedule the appraisal.
Help the seller address any issues that arise from inspections or appraisals, potentially renegotiating terms if necessary.
Review title commitment and settlement statement.
Coordinate the buyers’ final walk through of the property.
Work collaboratively with the closing agent to ensure a smooth closing process.
77% of listing agents said a well-staged environment increases the dollar value buyers are willing to offer.
- National Association of REALTORS® (NAR)
Prepping to Sell Your Home
Once your home goes on the market, real estate agents may call to show your home anytime, even if you’ve listed preferred showing times in the instructions. Keeping your home in showing condition can be challenging, but keeping these items in mind will help.
Eliminate clutter
The less cluttered your home, the better it shows. Consider renting a portable storage unit until it is time to deliver your items to your new home.
Get in the habit
Wash dishes immediately after meals, clean off counter tops, make beds in the morning, and keep pet toys and beds washed.
Fix paint & update
Replace anything old or broken, such as electrical coverings, fixtures, hardware, or air vents. A fresh coat of paint can dramatically change a room. Consider repainting rooms that might show wear.
Remove temptations
Store valuable jewelry and collectibles in a secure location like a safety deposit box or a safe. Secure prescription medicine and private financial documents.
Clean out the garage & attic
Buyers want to see what kind of storage is available. Utilize a storage unit if possible so buyers are able to see the storage spaces.
Our Locations
MIRAMAR BEACH OFFICE
90 Seascape Drive, Suite 102 Miramar Beach, FL 32550
30A OFFICE 10343 County Hwy 30A, Suite 105 Seacrest Beach, FL 32461
Local. Local. Luxury.
Owned, operated, and managed from the Emerald Coast, Premier is an independent brokerage that makes decisions on a truly local level. We support our community and work everyday to continue to help it grow and thrive. Luxury beach property is an experience as much as it is an investment, and an understanding of the market cannot come without a tangible connection.
With offices conveniently located in Miramar Beach and 30A, our service area covers from Destin and Niceville to Panama City Beach, including all of 30A.
