AUTOMATED MARKETING TOUCHPOINTS
LOVE WHERE YOU LIVE LOCAL GUIDE
All of your clients have one thing in common…They love the beach. The Love Where you Live Local Guide is an easy and non-obtrusive way to stay top of mind with your contacts. Each edition is packed with handpicked recommendations for the newest and most exciting restaurants, unique local events, and can’t miss activities! And the best part? It gets sent to your clients without you having to lift a finger!
COMMUNICATION METHOD:
HOW OFTEN DOES IT SEND? MONTHLY EMAIL
HOW TO SET IT UP: EMAIL
STEP 1:
STEP 2:
STEP 3:
STEP 4:
Log into Delta at online.beachybeach.com
On the left side menu, click Database
Scroll down to Groups until you see the Beachy Beach Automated Groups (you may have to change the box in the bottom left corner to show more than 10 entries at a time)
Add clients to the group Beachy Beach Automated Marketing - Love Where You Live Local Guide
HOW TO VIDEO
MONTHLY MARKET UPDATE
Keep your contacts up to date with the latest beachside market insights, trends, and property highlights. Our custom monthly analysis is perfect for beach lovers, investors, and homeownerslooking to stay informed on the local market. The Monthly Update automatically emails your clients, with a matching non-automated social media post to manually post accross your social platforms.
COMMUNICATION METHOD:
EMAIL SOCIAL POST*
HOW TO SET IT UP: EMAIL
STEP 1:
STEP 2:
STEP 3:
STEP 4:
Log into Delta at online.beachybeach.com
On the left side menu, click Database
HOW OFTEN DOES IT SEND? MONTHLY
Scroll down to Groups until you see the Beachy Beach Automated Groups (you may have to change the box in the bottom left corner to show more than 10 entries at a time)
Add clients to the group Beachy Beach Automated Marketing - Market Update
HOW TO VIDEO
QUARTERLY MARKET REPORT
Our Quarterly Market Report is perfect for beach lovers, investors, and homeowners looking to stay informed on the local market, offered both digitally and printed.
The digital option automatically sends an email to your database with a link to the digital report. The printed option allows you to have personalized, branded copies of the report printed and shipped right to your clients! This report contains all of the same data as the Beachy Beach branded version, but the back page will be branded with your agent information. With this option, you need a minimum of 15 clients enrolled WITH mailing addresses in their Delta customer profiles . The reports are $9 each (added to your agent billing), with that price including the printing, labeling, shipping, and postage of your custom-branded design.
COMMUNICATION METHOD: HOW OFTEN DOES IT SEND? QUARTERLY
HOW TO SET IT UP: EMAIL
STEP 1:
STEP 2:
STEP 3:
STEP 4:
Log into Delta at online.beachybeach.com
On the left side menu, click Database
Scroll down to Groups until you see the Beachy Beach Automated Groups (you may have to change the box in the bottom left corner to show more than 10 entries at a time)
Add clients to the group Beachy Beach Automated Marketing - Quarterly Market Report DIGITAL Version
HOW TO SET IT UP: PRINT & SHIP BOOKLET
STEP 1:
STEP 2:
STEP 3:
STEP 4: Log into Delta at online.beachybeach.com
On the left side menu, click Database
Scroll down to Groups until you see the Beachy Beach Automated Groups (you may have to change the box in the bottom left corner to show more than 10 entries at a time)
Add clients to the group Beachy Beach Automated Marketing - Quarterly Market Report PRINTED Version
HOW TO VIDEO
QUARTERLY POSTCARDS
Beautiful. Beach. Pictures. That’s pretty much it. Maintain their mental connection between you and the beach they love so much by putting beautiful proprietary photography in front of them every quarter. You provide the addresses and we will take care of the photography, branding, printing, mailing, and shipping.
You must have a minimum of 25 clients with complete mailing addresses enrolled in the Beachy Beach Automated Marketing - Quarterly Postcard Campaign in order to participate. The cost will run approximately $1.25/card and will be added to your agent billing. This cost covers the printing, labeling, and postage!
COMMUNICATION
METHOD:
HOW OFTEN DOES IT SEND? QUARTERLY
POSTCARD
HOW TO SET IT UP:
STEP 1:
STEP 2:
STEP 3:
STEP 4:
Log into Delta at online.beachybeach.com
On the left side menu, click Database
Scroll down to Groups until you see the Beachy Beach Automated Groups (you may have to change the box in the bottom left corner to show more than 10 entries at a time)
Add clients to the group Beachy Beach Automated Marketing - Quarterly Postcards
Agents who have enrolled their clients will receive a proof and the approximate cost of your postcards before they are ordered.
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WISH YOU WERE HERE
There’s so much excitement at the beach right now! If you’re planning a visit, feel free to give me a call. My expertise in the beach market goes beyond real estate. I’d be happy to share my recommendations for some of the best restaurants and things to do while you’re here! Looking forward to seeing you soon –
Agent name REALTOR®
c. 000.000.000 agentname@beachybeach.com
HOLIDAY CAMPAIGN
The Holiday Campaign sends your contacts an email with home related content on major holidays. Each email contains information related to real estate and often highlights the benefits of living on the emerald coast. Each holiday email is accompanied by a matching, branded social media graphic for you to manually post on your social accounts. Since this campaign is not set on a regular schedule, it can help break through the digital clutter.
COMMUNICATION
METHOD: INCLUDED HOLIDAYS:
NEW YEARS VALENTINES
ST. PATRICKS DAY EASTER
EARTH DAY
NATIONAL GOLF DAY FIRST DAY OF SUMMER 4TH OF JULY
NATIONAL BEACH DAY HALLOWEEN
HOW TO SET IT UP: EMAIL
STEP 1:
STEP 2:
STEP 3:
STEP 4:
Log into Delta at online.beachybeach.com
On the left side menu, click Database
FALL BACK THANKSGIVING CHRISTMAS
Scroll down to Groups until you see the Beachy Beach Automated Groups (you may have to change the box in the bottom left corner to show more than 10 entries at a time)
Add clients to the group Beachy Beach Automated Marketing - Holiday Campaign
EMAIL SOCIAL POST*
HOW TO VIDEO
FOOTBALL SCHEDULES
Keep our clients in the know this football season with our Weekly SEC & ACC Football Schedule Touchpoint, a quick and easy snapshot sent automatically to your clients’ inbox each week. It includes game times, matchups, and what television and SXM station you can tune into, so you never have to miss a moment. Whether you’re cheering for the Tide or the Tigers, this is a fun, thoughtful way to stay connected, all courtesy of your local real estate expert!
COMMUNICATION METHOD:
HOW TO SET IT UP:
STEP 1:
STEP 2:
STEP 3:
STEP 4:
HOW OFTEN DOES IT SEND?
WEEKLY DURING
NCAA REGULAR SEASON EMAIL
Log into Delta at online.beachybeach.com
On the left side menu, click Database
Scroll down to Groups until you see the Beachy Beach Automated Groups (you may have to change the box in the bottom left corner to show more than 10 entries at a time)
Add clients to the group Beachy Beach Automated Marketing - ACC College Football Schedule and/or Beachy Beach Automated Marketing - SEC College Football Schedule
HOW TO VIDEO
LOLO: LOCAL GIFTING
LOLO is an automated gift of the month program that focuses on local businesses. Each month,your selected contacts will receive a text and/or email with a gift to a local restaurant or company. Your clients are spread all over the country, and this is a great way to keep them excited about coming back to the beach.
COMMUNICATION METHOD: HOW OFTEN DOES IT SEND? MONTHLY, GIFTS ARE REDEEMABLE FOR 60 DAYS
HOW TO SET IT UP:
Agents must first set up their account with LoLo:
STEP 1:
STEP 2:
STEP 3:
STEP 4:
Log into Delta at online.beachybeach.com
On the left side menu, click Database
Scroll down to Groups until you see the Beachy Beach Automated Groups (you may have to change the box in the bottom left corner to show more than 10 entries at a time)
Add clients to the group Beachy Beach Automated Marketing - LoLo
HOW TO UNENROLL CLIENTS:
The only way to unenroll clients from LoLo is through this link:
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MIRAMAR BEACH
SANTA ROSA BEACH 30A
PANAMA CITY BEACH
PANAMA CITY
PREVIOUS GIFT PARTNERS:
