Alleyoop January 2023 Catalog

Beauty that makes moves.

simplify your world — beginning with your makeup bag

Increasingly, the beauty world has become intimidating and wasteful. We’re inundated with routines that are overly complicated and require too many steps. Plus, excessive packaging and overconsumption has created so much waste in the environment.

We’ve redefined multifunctional with efficient, ecofriendly products that do more than one thing. Our makeup, skincare and body care products streamline your routine and cut the clutter, helping you save time, money and space.

Less clutter (and waste), more living life to the full — that’s our philosophy.

second skin concealer

A crease-proof, medium-coverage concealer that blends seamlessly and provides skincare benefits to the undereye area and blemishes for a smooth, second skin finish. Available in 12 shades. (Net wt. 8 ml)

MSRP $25

BRILLIANT GOLDEN STANDOUT

charcolit (shimmer) gotta guava (shimmer) bronze medal (shimmer) NEW! VEGAN CRUELTY-FREE CLEAN TRAVEL-FRIENDLY

espresso self (matte) GO-GETTER MVP CHAMPION ENERGETIC UNDEFEATED

coffee break (matte) baby pearl (shimmer) taupe dollar (matte) feb2023 launch 3

TRAILBLAZER

BT-GMFC-TRBZR TESTERBT-GMFC-TRBZR

SUPERSTAR

BT-GMFC-SPRSTR TESTERBT-GMFC-SPRSTR

BRILLIANT

BT-GMFC-BRLNT TESTERBT-GMFC-BRLNT STANDOUT

BT-GMFC-STNDT TESTERBT-GMFC-STNDT

ALL-STAR

BT-11H-ALSTR TESTERBT-11H-ALSTR

WINNER

TESTERBT-GMFC-WINR BT-GMFC-WINR

GO-GETTER

BT-GMFC-GGTR TESTERBT-GMFC-GGTR MVP

BT-GMFC-MVP TESTERBT-GMFC-MVP GOLDEN

BT-GMFC-GLDN TESTERBT-GMFC-GLDN CHAMPION

BT-GMFC-CHMPN TESTERBT-GMFC-CHMPN ENERGETIC

BT-GMFC-ENGTC TESTERBT-GMFC-ENGTC

UNDEFEATED

TESTERBT-GMFC-UNDFT BT-GMFC-UNDFT

multi-tasker

4-in-1 makeup brush

Meet the makeup brush that lightens your toolkit.

4-in-1 brush equips you with everything you need for a flawless face — from concealer, blush, brows, and eyeshadow, now you can do it all with one sleek, multi-tasking and space-saving tool. Twist off either end to reveal the eyeshadow or eyebrow brush.

pen pal

4-in-1 touchup pen

Pen Pal is an eyeliner, lip liner, brow pencil, and highlighter in one easy-to-use (and easier-to-stash) click pen. Perfect for a quick look and touch ups on-the-go, this nostalgia-inducing pen allows you to create almost any look you want wherever you are.

It comes in 3 versions of universally flattering shades—there’s basically a look for every occasion. It’s super travel-friendly and tiny purse-approved, so you can lighten your load and leave your makeup bag at home.

MSRP $25

eyeliner brow pencil lip liner highlighter

IN A ROUGE (LIGHT)

MAKE A MAUVE (LIGHT TO MEDIUM) BERRY BUSY (MEDIUM TO DEEP)

BT-PEN-ROU

IN A ROUGE (LIGHT)

MAKE A MAUVE (LIGHT TO MEDIUM)

TESTER-BTPEN-MAU

BERRY BUSY (MEDIUM TO DEEP)

11th hour

charcolit (shimmer) gotta guava (shimmer) bronze medal (shimmer)

cream eyeshadow & liner stick

More reliable than your always-late BFF, our 11th Hour shadow sticks show up and stay put. Made to last for 11+ hours, they’re waterproof, smudge and crease-proof, easy to apply, and dries down to a soft, natural finish. As an added bonus, one end of the stick is a sharpener so you can turn it into a precision eyeliner. Boom! MSRP $24

coffee break (matte) baby pearl (shimmer) taupe dollar (matte)

charcolit (shimmer) coffee break (matte)

gotta guava (shimmer) bronze medal (shimmer)

espresso self (matte)

coffee break (matte) baby pearl (shimmer) taupe dollar (matte)

taupe dollar espresso self (matte)

BABY PEARL COFFEE BREAK GOTTA GUAVA TAUPE DOLLAR

charcolit (shimmer) gotta guava (shimmer) coffee break (matte) baby pearl (shimmer) taupe dollar (matte) coffee break (matte) baby pearl (shimmer)

charcolit (shimmer) gotta guava (shimmer) bronze medal (shimmer) baby pearl (shimmer)

taupe dollar

CHARCOLIT

ESPRESSO SELF

BRONZE MEDAL

MAKING MAUVES

BABY PEARL (SHIMMER)

TESTERBT-11H-BAB

8 59276 00565 9

BT-11H-BAB 8 59276 00596 3

GOTTA GUAVA (SHIMMER) 8 59276 00568 0

TESTERBT-11H-GOT

BT-11H-GOT 8 59276 00599 4

CHARCOLIT (SHIMMER) 8 59276 00567 3

TESTERBT-11H-CHA

BT-11H-CHA 8 59276 00598 7

BRONZE MEDAL (SHIMMER) 8 59276 00566 6

TAUPE

TESTERBT-11H-COF

ESPRESSO

(MATTE) 8 50014 12728 2 TESTERBT-11H-ESS 8 50014 12726 8 BT-11H-ESS

stack the odds

blush, bronzer,

highlighter

A bestselling 3-in-1 stackable compact that packs a blendable cream blush, bronzer, and highlighter. Infused with moisturizing ingredients like Jojoba and Sunflower Seed Oil, this pigmented formula helps to create a natural glow. Easy to apply directly with the fingers anytime, anywhere, or with a makeup brush for a more dramatic effect. Intentionally designed to be travel-friendly, it’s packaged in a stackable lightweight compact, and the cream formula doesn’t break in your bag or purse like traditional powder products. (Net wt. 0.28 oz / 8.1 g)

MSRP $38

multi-mood

lip trio

Whatever you’re in the mood for, this lipstick trio has you covered. MultiMood includes 3 different finishes (a gloss, a cream, and a matte), allowing you to create whatever look you feel like, and then change it up when you want to. Can’t decide on a color? Get more than one to mix and match. Multi-Mood is infused with Shea Butter to keep your lips soft in glowing glosses, plush creams, and velvety mattes. (Net wt. 0.33 oz / 9.36 ml)

Why do you Alleyoop?

Retailer Reviews

Amazing products!



These products are not only amazing to use but every single customer loves buying them!! It’s such an easy add on to any sale! Highly recommend buying Alleyoop for you store, even if you don’t carry beauty products!!! So fun and easy to sell!

The BEST self care & gifting products!



Alleyoop products are always a hit in our store! Customers love the safe ingredients and eye catching aesthetic. We love the great customer service and detailed product descriptions to help us educate customers on these unique products.

Incredible draw for customers + great gift



We purchased the Pen Pals and the all-in-one brush and our customers are loving the items. They’re also posting pictures using the products which is helping to raise our social media awareness. We have the products featured right in the front of the store, which has helped draw in customers. Highly suggest purchasing the offered testers and the display boxes as well. We’ll definitely be ordering again!

Clever Products!! 

I landed on Alleyoop upon first opening shop & my customers LOVE the products. A fan favorite is the 4-in-one brush & the pen pal. Everyone loves the compactness of so many products in one item.

Best packaging and perfect for gifting!



When our team opens up an Alleyoop delivery, you hear squeals of excitement over each product delivered! Perfect for gifting busy friends/moms onthe-go!

Smart, Sleek, and Stylish



Whenever my customers see these products, they always say, “Wow, that’s so smart!” People tend buy multiples—on for them and one (or two) for gifts. The packaging is sophisticated but not too serious and the price points are very approachable. I loaded up for my stocking stuffer offering.

sunsational

broad spectrum SPF 50 tinted mineral sunscreen

A non-nano, mineral-based, broad-spectrum SPF 50 sunscreen that protects the skin from UV radiation, with added skincare benefits and a light tint for a smooth, hydrated glow. Available in 12 shades. (Net wt. 30 ml)

MSRP $30

AURORA

SC-SPF-AUR TESTERSC-SPF-AUR DAWN

SC-SPF-DAW TESTERSC-SPF-DAW

SUNRISE

SC-SPF-SUNRISE TESTERSC-SPF-SUNRISE

GLISTEN

SC-SPF-GLI TESTERSC-SPF-GLI

SHINE

SC-SPF-SHI TESTERSC-SPF-SHI

BEAM TESTERSC-SPF-BEA SC-SPF-BEA

HALO

SC-SPF-HAL TESTERSC-SPF-HAL GOLDEN HOUR

SC-SPF-GOL TESTERSC-SPF-GOL SUNSET

SC-SPF-SUNSET TESTERSC-SPF-SUNSET HORIZON

SC-SPF-HZON TESTERSC-SPF-HZON STAR

SC-SPF-STA TESTERSC-SPF-STA

TWILIGHT

TESTERSC-SPF-TWI SC-SPF-TWI

double team

tinted lip lotion

Imagine if all of your favorite lip products had a beautifully simple yet effective baby. That’s Double Team. As opposed to masking the symptoms of dry lips, this moisturizing treatment combines natural ingredients to actually solve the problem, while providing a sheer dose of color. Double Team combines Jojoba & Shea Butter to create an ultrahydrating, long-lasting solution for visibly softer & smoother lips. Plus, it naturally plumps your pout thanks to an infusion of Peppermint Oil. When worn consistently, the formula will actually make your lips naturally feel and look fuller over time. (Net wt. .5 oz / 14 g) MSRP $14

clean slate

all-in-one cleansing stick

Clean Slate is an oil-based, waterless formula that’s not just a traditional cleanser—it combines three of your essential skincare steps into one single product by removing makeup and dirt, deep cleansing and hydrating the skin. The waterless formula also means 100% of the ingredients are being actively put to work on your skin. Its compact stick component allows you to have more control over the product and apply with ease in almost no time at all. (Net wt. 1.13 oz / 32 g)

MSRP $22

cool it green tea toner stick

Your ridiculously-simple secret to clear, calm hydrated skin. Our antioxidant-rich, cooling Green Tea toner stick helps soothe irritation, calm acne, hydrate skin, and deliver antiaging benefits with just a few swipes. Plus, the innovative stick format allows for more efficient application and product absorption when compared to traditional liquid toner. Recommended directly after cleansing with Clean Slate. (Net wt. .6 oz / 17 g)

MSRP $18

The Moisturizer Myth

The beauty industry taught us that a moisturizer is different from an eye cream, but after further research and consultation with dermatologists, we discovered that you don’t need separate creams to moisturize your face and eye area. So we developed Dream Team 3-in-1 moisturizer, eye cream & mask a cream that’s safe to use all over the face. Simplify your skincare routine and save some money (eye creams can cost up to 5x moisturizers!).

dream team

3-in-1 moisturizer, eye cream & mask

Tripling as a nourishing daily moisturizer, eye cream and mask, Dream Team’s formula works like a dream to smooth, hydrate, and boost skin health. It’s infused with Hyaluronic Acid and Plant-Derived Squalane to improve skin hydration while locking in moisture, and Coconut Oil and Macadamia Nut Oil to nourish and improve skin smoothness.

We’ve raised the bar for what to expect from deodorant. Our all-natural, aluminum and baking soda-free deodorant that keeps you fresh all day and night. It’s formulated with Coconut Oil that protects & hydrates your skin, Zinc Oxide that keeps you smelling fresh, and Magnesium helps to neutralize odor. (Net wt. 2.1 oz / 60 g)

MSRP $14 (60g)

slow your roll all-natural, aluminum-free deodorant

all-in-one razor for shower-free shaving

We’re here to make your day easy and convenient no matter where life takes you. And we started with the world’s first all-in-one portable razor, perfect for those moments when you run out of the house and realize you’ve missed a spot shaving (or forgot to shave altogether). It has everything you need to shave - a refillable water spray bottle, moisturizing bar, and two triple-blade razor cartridges - making it easy to touch-up anywhere, anytime.

VEGAN CRUELTY-FREE CLEAN TRAVEL-FRIENDLY

ultra-hydrating body moisturizer

An ultra-hydrating body moisturizer formulated with nourishing ingredients to hydrate, smooth razor bumps, and soften stubble. Formulated with Tea Tree Oil to calm and cool dry skin, Witch Hazel to clear and soften skin, Jojoba Oil to deeply hydrate, and a rich fusion of Vitamin A, C, E with antioxidants & fatty acids to help nourish your skin. Use it pre-shave, post-shave, or whenever you want seriously smooth skin. Suitable for all skin types.

gel ink pens (3 pack)

That feeling when you find the best pen ever. OMG, the way it flows. Made for to-do lists, calendaring, journaling, doodling, and writing love notes to yourself (hello beautiful!). Our black gel ink pens make it easy to keep calm and write on. And it’s a three-pack, so you can lend one without fear.

grateful journal 365 days of gratitude entries

We spend a lot of time solving problems and overcoming obstacles, but how often do we take time out to celebrate the good stuff? With this journal, we encourage you to spend a little time each day reflecting on your goals and appreciating the good around you. Our pages have no dates, because, no pressure. It’s our way of spreading joy and giving our #alleyooptroop (you) one more tool to help you live your best life and get more of what you want - whatever it may be.

MSRP $16

in the loop

adult icebreaker card game

As part of our mission to help you get back to what matters most, we created this card game to keep you connected and in the loop with those around you by practicing gratitude, making feel-good moves and meaningful connections together.

Each deck has 100 prompts: 80 Connect Cards with bonding questions that get you thinking, and 20 are Make Moves Cards, aka action cards to be performed for some extra fun.

price list

Makeup

Product Name

W/S Price Cspk Cspk

Game Face — Concealer $12.50 $6.25 3

Multi-Tasker — 4-in-1 Makeup Brush $14.00 $7.00 12

Pen Pal — 4-in-1 Touchup Pen $12.50 $6.25 12

11th Hour Cream Eyeshadow & Liner Stick $12.00 $6.00 6

Stack The Odds — Blush, Bronzer, Highlighter $19.00 $9.50 6

Multi-Mood Lip Trio $12.00 $6.00 6

Tip Off — Snap & Swipe Makeup Removing Swabs $4.00 $2.00 6

Skincare

Product Name W/S Price Cspk Cspk

Sunsational — SPF Skin Tint $15.00 $7.50 3

Dream Team — 3-in-1 Moisturizer, Eye Cream & Mask (Full Size) $17.50 $8.75 6

Dream Team — 3-in-1 Moisturizer, Eye Cream & Mask (Travel Size) $6.00 $3.00 6

Clean Slate All-In-One Cleansing Stick $11.00 $5.50 6

Cool It Green Tea Toner Stick $9.00 $4.50 6

Double Team Tinted Lip Lotion $7.00 $3.50 6

Body Care

Product Name W/S Price Cspk Cspk

Slow Your Roll Deodorant

Bundles

Game Face Starter Kit: Includes 1 display, 36 assorted Game Face units + tester units, and 1 free Game Face ($25 retail value) $550.00 1

Multi-Tasker Starter Kit: 4-in-1 Makeup Brush — 12 Units + 1 Free Unit ($28 value), Custom Display, Tester $200.00 1

Pen Pal Starter Kit: 4-in-1 Touchup Pen — 18 Assorted Units + 1 Free Unit ($25 value), Custom Display, Testers $268.75 1

11th Hour Starter Kit: Cream Eyeshadow & Liner Stick — 36 Assorted Units + 1 Free Unit ($24 value), Custom Display, Testers $493.00 1

Stack the Odds Starter Kit: Blush, Bronzer, Highlighter — 12 Assorted Units + 1 Free Unit ($38 value), Custom Display, Testers $282.00 1

Multi-Mood Starter Kit: Includes 1 display, 18 assorted Multi-Mood units + tester units, and 1 free Multi-Mood ($24 retail value) $259.00 1

Sunsational Skin Tint Starter Kit: Includes 1 display, 36 assorted Sunsational units + tester units, and 1 free Sunsational Skin Tint ($30 retail value) $655.00 1

Double Team Starter Kit: Tinted Lip Lotion — 24 Assorted Units + 2 Free Units ($28 value), Custom Display, Testers $207.00 1

terms + conditions

wholesale order terms + conditions

payment options

All major credit cards accepted, including Visa, AMEX, Discover Card & Mastercard. Prepayments with company checks are also accepted. Credit limits are based on credit history and/or credit references. No C.O.D. orders are accepted.

shipments

Standard shipping is Fedex, F.O.B. Los Angeles, CA. All other terms of shipping must be pre-approved and are subject to additional fees.

prices, terms + conditions

All prices are wholesale. Current prices, terms and conditions are subject to change without notice.

minimum advertised price

Alleyoop strictly enforces a Minimum Advertised Price (MAP) Policy. By placing an order, the retailer formally accepts the MAP Policy and to adhere to our MSRP’s, as indicated in our Catalog and Price Sheet.

prohibited internet sales

By placing an order, you agree not to offer or sell Alleyoop products directly or indirectly through any third-party web sites anywhere in the world, including but not limited to Amazon, eBay or Groupon. We regularly monitor all major third-party marketplaces in domestic and international markets. If you are found to be selling on any third-party websites, you agree to be liable for all online revenues generated, monetary and non-monetary damage incurred to our brand, and the cost of our attorney fees to enforce this policy. You may advertise Alleyoop products for sale on your own company website only upon written preapproval by Alleyoop. Without written preapproval, you are further prohibited from using Alleyoop brand and product images to advertise Alleyoop in the following channels: i) Google ads, ii) display ads, iii) Facebook ads, iv) Instagram ads, v) Pinterest ads, vi) video or television ads, vii) affiliate/coupon sites, and/or viii) comparison shopping sites or tools.

BEAUTY THAT makes moves

Telephone: (323) 892-2020 Email: sales@meetalleyoop.com