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Corporate Responsibility & Sustainability:

So Far…and What’s Next?


Today’s Presenters Rick
White
 Vice
President,
 Corporate
 Communications,
 Wisconsin
Energy
Corp.


Billy
Shore
 Founder
and
 Executive
Director,
 Share
Our
Strength®


Chris
Deri
 Executive
Vice
President,
 Director
of
Global
CSR/
 Sustainability
Practice,
 Edelman


Robert
Heath
 Professor
Emeritus,
 University
of
Houston


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Today’s Topics • CSR today • Terms and definitions • Business value delivered • Trust in institutions • Business under more and new pressure • Transparency and employees • What have we learned • New world of engagement and advocacy • Key leanings for educators • Where do we go now? 3


Terms & Definitions

CSR

SUSTAINABILITY

•  Understanding Expectations •  Two Way Communication •  Transparency

•  Resource Constraints •  Strategic Lens •  Operational Excellence


Business Value Delivered

CSR

SUSTAINABILITY

•  Trust •  Intelligence •  Social License

•  Technical Innovation •  Efficiencies •  Competitiveness


Corporate Responsibility

Corporate Responsibility and Sustainability

Soul

Sustainability

Global Responsibility

Sustainable Development

Sustainable Value

Corporate Social Responsibility: Making a Difference

Citizenship


COMMITMENT

GLOBALIZATION

ECO-LABELS

SUSTAINABILITY

COMMUNITY OUTREACH

TRANSPARENCY


Trust in Institutions (2001-2010) USA Non-governmental organizations (NGOs)

Media in general

Government in general

Business in general

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2001

2002

2003

2004

2005

2006

2007

2008

2009

2010


Today: Business Under More – and New – Pressure

Business is Held Accountable for Our Greatest Challenges Businesses share equal responsibility with government on health care, energy, climate and credit crisis.

Boundaries for Fixing Our Problems Never More Fluid 66% of global opinion leaders agree that business, government and third-parties need to partner to solve global issues


Transparency & Employees: Most Watched

Fair treatment of employees

58%

Ensuring that products meet accepted environmental/social standards

54%

Communication of both positive and negative performance

45%

Social or environmental reporting

41%

CEO commitment to responsible business practices

23%

Philanthropic donations or activities

21%

Partnerships with NGOs or non-profits Media coverage of responsible business practices

19% 15%


What Has Been Learned?


Traditional Influencing Model


Public Engagement Cloud


Public Engagement Cloud

Insight

Collaboration

Innovation


Engagement & Advocacy ADVOCACY & PUBLIC ENGAGEMENT

YOUR NAME HERE

DEFENSE & RESPONSE

TACTICAL OFFENSE

BRAND COMMITMENT

BUSINESS STRATEGY


Engage & Advocate

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Balance operational excellence and stakeholder expectations

2

Influence and be influenced

3

Become an advocacy organization


Key Messages for Educators

• Nice neighbor • Good (generous) neighbor • Responsible (reflective) neighbor

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Corporate Responsibility & Sustainability:

So Far…and What’s Next?


Questions?

• Submit your questions via the Q/A function on Live Meeting • If you want further clarity, ask your questions over the teleconference line • The audio portion of this webcast and slides will be posted to the Plank Center Web site at: plankcenter.ua.edu

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Follow-up with Today’s Panelists

Chris Deri Executive Vice President, Director of Global CSR/Sustainability Practice, Edelman chris.deri@edelman.com Billy Shore Founder and Executive Director, Share Our StrengthÂŽ E-mail questions to Sarah Sandsted ssandsted@strength.org Robert Heath Professor Emeritus, University of Houston rheath@uh.edu

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Thank You!

Corporate Responsibility & Sustainability: So Far . . . and What’s Next  

Our panel of experts discuss what CSR is today, the lessons learned, what the new world of engagement and advocacy means for your organizati...

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