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theplaidhorse.com • April 2015 • 1

America’s Premiere Horse Show Magazine APRIL 2015 • THE EQUINE BUSINESS ISSUE


Magnolia Farms • Richard Slocum’s Favorite Things Fit to Ride • 2015 NARG Grant Recipient Julie Welles Featuring Hunters Court • Buena Vista Farm Canterbury Farm • Balmoral • Hye Pointe


theplaidhorse.com • April 2015 • 3



Celebrate the special moments, people, and places in your life www.fabfindsbysarah.com (917) 499 4004 sarah@fabfindsbysarah.com

Gia Rinaldi and Sancho for Bizi Bee Boutique

theplaidhorse.com • April 2015 • 5

would like to congratulate

“Coco Chanelle” & Cathy Rolfs on multiple ribbons in the Modified Jumper Division, WEF 2015

“Rockafella” & Rebecca Price on moving up to the 3'3 A/O, WEF 2015

“Aviara” & Emily Smith on multiple ribbons in the Childrens Jumper Division, WEF 2015

Meagan Murray riding “Fidelia” at Derby Finals 2013

“Rothko”, Champion WEF 2015

Buena Vista Farm would also like to thank Colleen Holton for all of her hard work. Pictured here on “Centurio”.


Big congrats also to Sharie Maloney on the purchase of “Pacaro” and Lisa Quinn on the purchase of “Gulfstream”. For more information please contact Meagan Murray at 847-875-8112. www.buenavistaequine.com • Buena Vista Farm • located in the northern suburbs of Chicago



JOHN FRENCH and CENTER COURT Owned by Hiller Farms

Champion High Performance Hunters, HITS Thermal Week 8 Thank you John French for a successful winter circuit.


WaldenbrookFarm.com Photo © ESI Photography

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♦CROSS CREEK FARM♦ Malibu, California

Congratulations on a great start to the year!

Stella Wasserman and Benjamin Buttons Best pony rider, HITS Thermal Week 7 Reserve Champion, Small Pony Hunters, HITS Thermal Week 8

Thank you Charles Moorcroft and Geoff Teall for such a special pony. Lesley Bulechek (310)909.3883 - Diane Dufau (310)650.7146 - Karli Postel (805)496.6057 email: crosscreekmalibu@gmail.com | www.crosscreekmalibu.com




Cross Rails Farm

Brooke Tegtmeyer

on the lease of Europium

on the purchase of See You Again

Gabby Roderick

Donny Pritzker

on the lease of Helicon Country Rose

on the purchase of Royal Seven


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STONEWALL FARM Congratulates our current ponies and sales graduates on a successful Queenie Productions Lake St. Louis Winter Series

Stonewall Last Cloud

Hillcrest’s Lorelei


Grand Pony Hunter Series Champion

Multiple Tricolors, Small Pony Hunter

Multiple Large Green Pony Hunter Championships

Hidden Springs Woodstar

Top That

Woodlands Padme

Reserve Grand Pony Hunter Series Champion

Reserve Grand Green Pony Hunter Series Champion

Grand Green Pony Hunter Series Champion

Always a selection of small, medium, and large greens for sale and lease. S T O N E WA LLP O N IE S@YA H O O.C O M • I XO N I A , W I SC O N SIN PHOTOS © LIBBY POLLOCK & CYNTHIA WOODS



Available for breeding

Stonewall Farm’s Hillcrest’s Top Hat 1999 Gray Welsh Stallion, 12.1 h GAYFIELD’S VIDA BLUE X HELIKON HALO BY FARNLEY SPARKLER

Sire of model, under saddle, and over fences ribbon winners at USEF Pony Finals. STUD FEE: $750 LFG

Stonewall Stratus Hillcrest’s Top Hat x Woodland’s Flying Cloud Large Pony Hunter

Stonewall Last Cloud Hillcrest’s Top Hat x Woodland’s Flying Cloud Small Pony Hunter

Contact Mandi Powers • 228-334-2433 S T O N E WA LLP O N IE S@YA H O O.C O M • I XO N I A , W I SC O N SIN

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Available for breeding

Red Drum’s Patriot MYND NESTORIUS x ASGARD BRITTANIA “Pat” passes his great brain, big step, and scope to his offspring. FROZEN SEMEN AVAILABLE $500 LFG

Stonewall Hazel Red Drum’s Patriot x Helikon Halo Small Pony Hunter

Stonewall Black Pearl Red Drum’s Patriot x Stonewall Sunflower Small Pony Hunter

Emily Elek • 920-889-0028 S T O N E WA LLP O N IE S@YA H O O.C O M • I XO N I A , W I SC O N SIN


Bridle charms, embellished spur straps, & accessories perfect for every equestrian pair! Every horse needs a little bling!




Pg. 16 TPH Contributors Pg. 18 TPH Interns Pg. 22 Richard Slocum’s Horse Show Essentials Pg. 24 Leone Equestrian Law Pg. 26 Instagrams to Envy Pg. 30 TPH Game Changers Pg. 40 Pin Oak Charity Horse Show Pg. 60 Equine Salt Therapy Pg. 68 Julie Welles Pg. 72 Magnolia Farm Pg. 77 Bluesaddles.com Pg. 83 Erynn Ballard Pg. 86 Emotional Stress ON THE COVER: MAGNOLIA FARM’S SAVANNAH STUART, JILLIAN STUART, & MIKAYLA STUART.

CONTACT THE PLAID HORSE: WRITE: Piper Klemm, Ph.D., 14 Mechanic Street, Canton, New York 13617 CALL: 541-905-0192 EMAIL: theplaidhorsemag@gmail.com WEBSITE: theplaidhorse.com FACEBOOK: facebook.com/theplaidhorsemag TWITTER: twitter.com/plaidhorsemag @plaidhorsemag INSTAGRAM: instagram.com/theplaidhorsemag @theplaidhorsemag PINTEREST: pinterest.com/theplaidhorse


As we gathered all of the wonderful stories for this issue and learned about how incredible some equine business people truly are, I was struck over and over by the importance of being bold. Owning a business is mildly terrifying at best – successful entrepreneurs stare that fear down and make big decisions, move forward, and focus on building themselves regardless of external factors. They go to new horse shows, meet new people, and give the next generation a leg up in the business – they put themselves out there, all without a guarantee of success. As the hunter/jumper world becomes more attentive to the importance of the mental game in riding, it benefits us all to apply those principles to a healthy and successful approach to the business surrounding equestrian sport. So, go forth and be bold! Take risks!

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NOW 3 FULL WEEKS! APRIL 29—MAY 3 MAY 6—MAY 10 MAY 13—MAY 17 Week 1/2: $30,000 Grand Prix National Standard “Saratoga Cup” Week 1; “David B. Wood Cup” Week 2 $7,500 Welcome Stake $5,000 SJHF high jr/ AO Jumper Classic $3,500 Jr /AO Jumper Classic $2,500 USHJA National Hunter Derby Week 3: $15,000 Open Jumper Classic “Sullivan Cup” Regional Standard $5,000 Welcome Stake $5,000 USHJA National Hunter Derby $4,000 Jr /AO Jumper Classic


Jay Mullen / William Aguirre, Manager/Assistant Manager Harmony Allers, Show Secretary Margaret Lynch, Sponsorship Coordinator ad-vend-sponsor@saratogaspringshorseshow.com Saratoga Springs Horse Show, PO Box 1310, Saratoga Springs, NY 12866 (518) 490-1214, saratogaspringshorseshow@gmail.com



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ARMAND LEONE, of Glen Rock, NJ, is Founding Partner at Leone Equestrian Law and provides legal services and consultation to equestrian professionals. He has prior service as a Member of U.S. Nations Cup Showjumping and FEI World Cup Finals Teams, and is currently a Member of the FEI Tribunal.

CARLY WEILMINSTER, of Baltimore, MD, is an Account Assistant at Jennifer Wood Media, Inc. with a degree in Communications from Boston College. An eventer at heart, she can always be found trying to explain why her 8-year-old chestnut OTTB is oddly named “Blue”.

RICHARD SLOCUM, of Orange County, California, is an R rated judge who runs Longwood, a successful Hunter/ Jumper training operation with his businesss partner David Bustillos.

ROBIN KLEMM, PH.D., of Portland, OR, retired as Director of the Austin Family Business Program and the holder of the AE Coleman Chair in Family Business at Oregon State University. She now devotes much of her time to supporting the success of women entrepreneurs.

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Shops and dealers’ inquiries welcome! ALL SALES FINAL • NO RETURNS Call or fax for orders, price list & business policy. PHONE: 775-267-4861 • FAX: 775-267-4573

The Plaid Horse is collaborating with Andrew Ryback Photography Order your Andrew Ryback Photography photos and receive an exclusive sneak preview of the The Plaid Horse Magazine on Dropbox or flashdrive.

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EMMA DUBINSKY, 15, of St. Louis, MO, is a Sophomore at John Burroughs School. She currently competes in the equitation and jumpers on her horse Wonderland. @emma_dubs

KERRY WHITE, Kerry White, 18, of Richmond, RI, graduated high school and is now pursuing a career in photography. She works at Hunter Ridge riding school in Rhode Island and enjoys grooming and taking pictures at horse shows! She plans to one day be a professional photographer! @kerrywhitephotography

MARGOT HIRSCH, 17, of Palm Beach Gardens, FL, is a Junior at The Benjamin School and currently shows in the Childrens Hunters in Wellington. @margot_lynne_hirsch

JORDAN COBB, 13, of Austin, TX, is an eighth grader. She currently shows on the AA circuit in hunters and equitation. @kj_behind_the_camera




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6 twitters to retweet














Richard Slocum’s Favorite Things Richard Slocum is an R rated judge who runs Longwood, a successful Orange County, CA Hunter/Jumper training operation, with his businesss partner David Bustillos. Slocum’s outgoing personality and wide-brimmed straw hat make him easy to spot in a crowd, and he’s often the center of attention around the show grounds. While his schedule looks like that of the typical A circuit trainer – long days spent training out in the sun – Slocum appreciates life’s little luxuries and finds time to indulge where he can. Here he shares some of his favorite things…

Red meat and wedge salad (with extra dressing) Gucci belts and shoes – preppy and timeless with an equestrian element.

A perfect day off... would entail eating, eating, and eating more, as well as a nice leisurely drive. PHOTO © KATE HOULIHAN.

Hermes Cologne My dream vacation... any warm destination on the beach but there must be a pool!

If I could have any horse in my barn... there is a whole string of them that I would love! I will take Lucy Davis’s former equitation horse Patrick, I will also have Scott Stewart and Betsee Parker’s A Million Reasons, and I would like Georgina Bloomberg’s great jumper Juvina.

Retrouvé Nutrient Face Serum, from Jami Morse Heidegger’s new skincare line.

Ice cream!

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April 26 • May 24 • June 28 August 2 • September 27 • October 25 November 15 • December 13

Hunters • Jumpers • Equitation


After the Sale: Heartburn or Afterglow? BY ARMAND LEONE • The excitement of a horse purchase rests on the dreams and hopes of a new horse and rider coming together and embarking on a new adventure. When the fit is right and the horse can perform as intended, a warm afterglow is shared by buyer and seller. When the fit isn’t right or the horse goes lame, relationships deteriorate quickly. Although litigation was never contemplated, the potential for a buyer feeling duped and the seller being sued exists. When dealing with horses anything can go wrong, from an unanticipated injury, exacerbation of a pre-existing condition, development of a new illness, or incompatibility of horse and rider, just to name a few. There are ways to lessen a claim of non-disclosure and fraud against a seller. There are also ways to maximize a buyer’s chance of satisfaction with the horse. Here are guidelines that can help to maximize the promise and minimize the risk of disappointment leading litigation: If there is something important to the transaction, write it down in the bill of sale or lease. For instance, if a lease will be voidable and partly refundable if lameness results from a known pre-existing injury, write it into the lease. Otherwise, later it may be assumed that the price paid reflected risk of that injury recurring. If a horse is being sold “as is,” clarify in the bill of sale what that means. The purchase terms become embodied in a bill of sale which commemorates the completion of the sales transaction, with the buyer getting the horse and the seller getting money and/or other horses. Sales from industry professionals to amateurs without a trainer are set-ups for controversy. If selling to an amateur who lacks a trainer, reflect that fact by writing it into the bill of sale. Anything of potential importance to the deal should be documented. Never overlook the assistance of a qualified trainer to help you in selecting a horse if you are an amateur. It may sound obvious, but it requires saying. The fit between horse and rider does not instantly snap into place. Most often there is a learning and “coming together” period after a purchase. Trainers manage riders’ transitions to new horses, as well as horses to new riders. Good ingredients must be properly mixed. Be aware that the USEF, USHJA, USEA and other

affiliate organizations have certified trainer designations to help with ensuring safety on the field and increasing financial transparency. Engaging a qualified trainer to advise in horse selection and to train the new pair maximizes


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a successful purchase. Always consider getting a pre-purchase exam commensurate with the purchase. A pre-purchase exam can be advantageous to both buyer and seller. The exam can alert a potential buyer to undisclosed and unknown medical conditions that may be problematic. A pre-purchase exam can also protect the seller from claims of undisclosed risks. If a buyer decides not to perform a vet exam to save costs because of familiarity with seller or otherwise, insert that in the bill of sale. One can even write that the seller permitted the buyer to perform a pre-purchase exam with a vet of their choosing, and that the buyer elected to purchase the horse without a veterinarian examination. Remember, pre-purchase exam is not a guarantee of future health or performance. It gives you an evaluation whether the horse has a greater future health risk than normal. Get fresh veterinarian eyes to examine the horse. Most commonly, buyers use their current veterinarian to perform the pre-purchase examination, but often, horses are bought and sold within the same barn. A veterinarian without prior experience treating and evaluating the horse may offer the most unbiased evaluation of the horse. Sellers should identify the horse’s existing veterinarian and offer the buyer to select a vet of their own choosing. If concerns still exist on the horse’s health after review of records and a pre-purchase vet exam, ask for permission to speak with the horse’s current veterinarian. The pre-purchase examination, combined with the perspective of the existing veterinarian familiar with horse’s health history, provides optimal disclosure and helps to prevent regret. If you can arrange a trial period with the horse, do it. Trying a horse before acquiring ownership may sound obvious, but for a host of reasons, some purchases are made without doing so. A seller may sometimes offer a trial period, a buyer may ask for a trial period, and sometimes informal opportunities for buyers to try horses may arise. Depending upon the seller’s familiarity with the prospective purchaser, the seller may offer a trial for a finite period at the buyer’s barn, offer for the buyer to return to seller’s barn to try the horse again, or offer to take the horse to another facility to

be tried. Issues related to non-refundable deposits and/or insurance against injury during a trial period may arise and need to be addressed. If a trial period of some sort was performed or offered and rejected, specify all details in the bill of sale. Doing so may protect the seller against future claims ranging from horse and rider incompatibility to that of pressuring the buyer into a quick purchase. Be realistic. There is substantial risk in buying any new horse, These guidelines can help to lessen the inherent risks of disappointment over a purchase and the cost of litigation after a sale when things don’t work out as planned.

Armand Leone, of Glen Rock, NJ, is Founding Partner at Leone Equestrian Law and provides legal services and consultation to equestrian professionals. An experienced member of the horse sport community, he brings more than a decade of legal expertise to the industry he loves. His extensive background includes prior service as a Member of U.S. Nations Cup Showjumping and FEI World Cup Finals Teams, Director on the Board of USEF, Vice President of International High and Performance of USEF and currently a Member of the FEI Tribunal.

Have questions or need legal help with your next horse transaction? Leone Equestrian Law is available for consultation at 201.444.6444 or info@equestriancounsel.com.


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Brought to you by Fleur de Lis Farms, the Trimble Family Foundation, and Queenie Productions. ~ For more information visit fdlfarm.net queenieproductions.com

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USHJA Horsemanship Quiz Challenge Practice Quiz Enroll for HQC at http://www.ushja.org/ programs/youth/HQC_home.aspx

1. How many beats are in a canter a. 1 b. 2 c. 3 d. 4 2. The hunter/jumper industry considers a horse to be at least 14.1 hands tall. True or False 3. When applied to the sole of the hoof, Pam helps reduce snow build up making movement easier for the horse. True or False 4. Which of the following is NOT a body clip? a. Full Body b. Canine c. Trace d. Strip Email your answers in to theplaidhorsemag@ gmail.com by May 1, 2015 and one winner will be randomly selected from the correct entries to win a Plaid Horse prize pack!


It is always refreshing to see new people winning in this sport. ~ Nick Haness, Owner & Trainer, Hunterbrook Farms

Nick Haness and Ecole Lathrop’s Banderas in the High Performance Hunters. PHOTO © HOLLY CASNER.

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I feel so lucky that every day I get to do what I really love. Whether it's riding hunters or jumpers. I get to ride and spend my life with horses. ~ERYNN BALLARD

Erynn Ballard, Trainer, Looking Back Farm, at her farm in Wellington, Florida. PHOTO © HILLARY OSWALD.


We felt the industry lacked a store that focused on styling equestrians of all ages in – but mostly out – of the ring. ~BIZI FERGUSON

Bizi Ferguson, owner Bizi Bee Boutique LLC. PHOTO © VICKY FERGUSON.

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Calendar of Horse Show Live Streams www.streamhorsetv.com Photographs are the perfect tool to display your passion, promote your business, teach your students, or even showcase a sale horse. We’ve put together packages that fit exhibitors’ needs and budgets. On a personal note, as a photographer and a horse owner, I understand the value of a great photograph and I’m thankful that I can make a positive impact in the equine industry.  ndrew Ryback, A Owner & Head Photographer, Andrew Ryback Photography


I have made lifelong friends in this sport and it is my hope that my daughter Charlotte will have the same good fortune.  ATIE COOK, K Amateur Rider


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My goal for Gianni Equi Media LLC, is to build a media company that is truly available to all aspects of the equestrian industry. I want GEM to be the media company that can build brand awareness for any show, tack company, rider and everything inbetween, no matter the level or discipline! Nicole Molinaro, Owner, Gianni EquiMedia LLC

I enjoy sharing the latest inside news about High Performance sports with the equestrian community. Rebecca Walton, Phelps Media Group International

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This sport will always put you in a position to doubt yourself. It will test your limits every ride. Even the best riders will lose the majority of the time in the ring, but if you are willing to put in the work, seek help when you need it, and keep going until you get it right, I couldn’t recommend a greater career. ANDRES RODRIGUEZ




4/1/15 6:55 AM

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The Venezuelan Show Jumper at his farm in Wellington. PHOTO © HILLARY OSWALD.


The more young riders we teach to train young horses, the better our sport will become. 

 mily Elek, Owner, E Stonewall Farm


We have made it easy for our clients to apply for insurance, renew existing policies, and pay bills with our online application process and invoicing, and we have allowed customers the ability to do this from pretty much anywhere; horse shows, at the farm, or sitting at home on their couch! We never lose sight of what keeps our ship afloat, our clients! BRENDAN TETREAULT

Brendan is Agency Owner and Head Agent, HorseWorks Insurance Specialists

Jersey Boy won the $25,000 USHJA International Hunter Derby at the Pin Oak Charity Horse Show (Katy, Texas) with Jen Alfano. PHOTO © JORDAN COBB.

30 UNDER 30

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Preparing for a New Horse Show By Tonya Johnston, MA • It doesn’t matter how long you have been riding and competing, arriving at a new horse show venue is always exciting! Recently I had the good fortune of traveling for the first time to the fantastic Pin Oak Charity Horse Show for one day, to ride in one class, in Katy, Texas. Since I help riders become mentally prepared to show, it was a great opportunity to practice what I teach – specifically how to support yourself when you are heading into a completely new setting.


Mental Preparation Tips for a New Horse Show Venue • Research the venue and visualize yourself there: Luckily it is easy to research specific horse shows on YouTube or Facebook so you can get a great idea of what to expect before you arrive. For example, once you find some classes in a division similar to yours on YouTube, give yourself virtual practice by drawing out one or two courses and then visualize yourself riding your specific course plan as if you were there. • Smart observation: Once you arrive, be sure to give yourself some time to watch the rings. Instead of focusing on your competitors, pay attention to how you will handle, and help your horse handle, the things you see. Things like: the dimensions of

the warm-up rings, the environment around the show rings and the back gate areas. Plan solutions to any specific challenges you notice based on your needs and your horse’s routine so you avoid being caught off-guard as much as possible. • Take your favorites with you: At a new show you never know if they will have your favorite staples. It is very comforting to have your preferred oatmeal, protein bars, tea, or bedtime snack packed and available with you in your hotel room or your backpack at the show. Music playlists are another great tool for creating your mood and attitude for the day, wearing headphones in order to listen your best-loved songs can help you find your comfort

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For your zone anywhere you compete. • Spend quality time with your horse: The special bond you have with your horse and the talents you share as a team are things that travel with you anywhere in the world. Spend some lowkey, quiet time with your horse to feel grounded and refresh your belief in your capabilities together. If you are riding an unfamiliar horse at a school-based competition, you can still mentally review your strengths and talents to remind yourself that they come with you onto any horse you draw that day. So, if you’re going to a horse show that’s new to you like IEA National Finals, IHSA or NCEA Championships, or a big summer circuit, have fun – and prepare to bring your best to the ring!

Tonya Johnston, MA, is an equestrian mental skills coach with a master’s degree in sport psychology. Tonya’s “Inside Your Ride: Mental Skills for Being Happy and Successful with Your Horse” is available on Amazon.com. Tonya works with clients and offers clinics all over the country. Connect with Tonya, visit www.TonyaJohnston.com or call 510.418.3664.


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The Pin Oak Charity Horse Show 1.






Katy, Texas. 1. Mindy Coretz & Don Ramiro in the Adult Amateur Hunter 18-35. 3, 6 & 10. Jersey Boy and Jen Alfano. 4, 7, & 9. Hope Glynn. 5. Ashley Kyle & Suits You in the Adult Amateur 18-35. 8. Andy Kocher and White Lightning in the USHJA International Hunter Derby. 11. Rebecca Odom and Everest. PHOTOS © AMY CORETZ.

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Fit to Ride: Strength Training BY KIM HARRIES Whether you prefer to workout in the gym, at home, or one-on-one with a trainer, the benefits of strength training can be experienced in the saddle and in our every day lives, making every move seem more effortless as your strength increases. As a personal trainer and horse trainer I have seen the benefits of strength training firsthand in clients ranging from young riders to older athletes wanting to increase their edge. In addition to being stronger and enjoying more endurance and pain-free living, your toned up muscles will look great and burn calories long after you have finished your workout for the day. Weight training builds muscle, which causes your metabolism to increase, burning more calories throughout the day. The main thing I hear from my clients who begin a strength training program is how much more energy they have. We all try to pack a ton of things into our days. We work, we ride, we horse show, and oh yeah – there’s family time too! You will find that strength training will help with several facets of your life including your riding. Increased endurance in the saddle might be the first benefit that you will notice. How many times have your legs given out during the Tuesday flat lesson? Does your trainer pick a random day here and there to take your stirrups off of your saddle? Fear the equitation ring no more! Adding strength training to your workouts will give you the confidence to move up to that next lesson group or medal class. Increased abdominal and back strength is an extremely important foundation in riding. Maintaining proper posture and alignment to remain in balance with your horse both on the flat and over fences will make for smooth rounds, no mater what arena you are in. A strong back will make that two point effortless and your sitting trot a winner in the work-offs. Long, strong legs that can wrap around your horse and keep the weight in your heels, benefit us in being able to squeeze just hard enough to keep the canter stride supported, and then when needed, add pressure for that extended canter or long distance to the jump. Don’t forget about the arms and upper body. Soft and quiet hands start with a strong shoulder girdle, and help to create a stable place for the arms to start. Some common questions; What time of day is best to strength train? How many days a week is most beneficial? Like anything else in life, consistency is key. When my clients ask me these questions I tell them the most important

thing is to plan their workout at a time that it easily fits into their day. My moms with young kids workout right after they drop the kids off at school, they get ready for the gym before they put the kiddos in the car, then they are already out and about, it’s easy to head right to the gym. If you work 8-5 ask yourself when your best time of day is, are you a morning person? If getting up 45 minutes earlier to get out the door to the gym and make that 6 am class is appealing to you, or at least sounds do-able, give it a try. Benefits of morning workouts include increased energy throughout the day, and leave your evenings for winding down. If you prefer evening workouts, they can be a wonderful way to alleviate stress from the day and may enable you to sleep better at night. The single most important thing is consistency, pick something that works for you and that fits easily into your day. Working out three days a week works best for most people. Three days of strength training, coupled with riding and the rest of our busy lives, still leaves us with enough time to enjoy the journey, as we get stronger along the way. All the best in Health, Kim Harries.

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Photos from Beth Allen’s Livewell Fitness Studio in Clarksdale, MS (www.livewellclarksdale.com).


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Balmoral Congratulations to All Our Riders on a Great HITS Thermal Winter Circuit

Offering Two Locations on the West Side of Los Angeles Traci Brooks 310-600-1967

Balmoralfarm.com Los Angeles, Ca

Carleton Brooks 760-774-1211

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Atlanta Summerfest Series

August 6-9, 13-16 & 20-23 Bouckaert Farm Fairburn, GA


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Organdi de Fleyres

14.1 hh 13 yr old • Currently showing 1.35 2014 Swiss Jr Jumper Championship winner! Priced well, all import fees included. Get her now – get her in the ring. Will be a top contender at Pony Finals in the jumper ring and a top contender in the Junior jumper ring! Maintaining an exquisite selection of premiere world class Hunter/Jumper show ponies available for discreet purchase and/or contractual lease. Hye Pointe is the exclusive agent representing United States sales for Haras de Fleyres Imports. Hye Pointe is partnered with Greymeadows Farm. Hye Pointe Equestrian Centre • 10466 Eliza’s Rd. • St George, KS 66535 Michele Lewis 785-341-1475 • Michele@hyepointe.com Amy Lambert • Info@hyepointe.com • Jenifer Duron 858-504-0050 Across The Rails Riding Academy at Del Mar Showpark, Del Mar, CA




Flying Diamond Gypsy Prince & B’s Lunar Eclipse

Flying Diamond Gypsy Prince, Section B Welsh Stallion RPSI, Weser-Ems and CSHA Approved

B’s Lunar Eclipse, Section C Welsh Stallion RPSI, Weser-Ems and CSHA Approved

Both our stallions have great brains and superb temperaments with exceptional movement and scope along with the true Welsh type and versatility.

We have a terrific selection of youngsters and prospects under saddle ready to soar!

www.whisperingpalmsfarm.com • Oshawa, Ontario • New Smyrna Beach, Florida (386) 527-1666



Facebook~Bows to the Shows etsy~Bows to the Shows


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Eden de Galeste 16.2 h, 1992 Selle Francais Stallion (Tenor De La Cour x Quenotte du Moulin) Successful Grand Prix Jumper and passes on great mind and sweet disposition to hunters, jumpers, and xc driving champions. Stud fee $600. Kylin Coulter Meyer, kcoultermeyer@gmail.com • 314-378-3391.

Make your pony dreams come true! Many ponies for sale – prices to fit all budgets Contact Hali Durand Cell: 916-919-1032 • Barn: 916-645-2096 www.stardustponydreams.com hali@stardustponydreams.com

Mike Hunter Horse Transport Trips made from the Chicago area to NY weekly


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Rachel Kruse Equine Portraiture

Equestri LifeStyle ‘Not Your Average Tack Shop’

www.EquestriLifeStyle.com Located in the fabulous Orange County

“Brighton Boast a Bit”

Oil on canvas Original Painting by Rachel Kruse Equine Portraiture www.RachelKrusePortraits.com rkequineart@gmail.com • 972-342-1014

905 Arlington Dr, Costa Mesa, CA- Gate 9


Trunk Shows, Private Barn Parties, Styling, Personal Shopping & more. Asmar, Le Fash,Lo Ride Equestrian, Goode Rider, Horze, B Vertigo, Rebecca Ray Designs, Arista, Equine Couture, B Positive Jewlrey, Spur Belts, Spur of the Moment spur bling, Ecolicious grooming products,My Barn Child charms, Charleighs Cookies


Mention ‘Plaid Horse’ at checkout for 10% off


#Instagram us @EquestriLifeStyle

Follow us on Instagram @candchardware Photo © Kate Houlihan


instagrams to envy













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Peter Pletcher and Cupid in the USHJA International Hunter Derby at the Pin Oak Charity Horse Show. PHOTO © JORDAN COBB.


Showplace Productions: March at Ledges 1.








Roscoe, Illinois. 1. Ashley Falk. 2. Emily Tauscher. 3. Kinvarra Farm. 4 & 6. Grace Grove. 5. Katlyn Van Dyke. 7. Maggie Bresch. 8. Jessica Parker. PHOTOS © ANDREW RYBACK PHOTOGRAPHY.

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info@andrewryback.com • www.andrewryback.com • (224) 318-5445


Equine Salt Spa’s Revolutionary Respiratory Treatment Gaining Popularity in Wellington

All-natural salt remedies have been used to treat respiratory congestion and inflammation for years, but the equine industry has never fully utilized their benefits. Sofia Benke and the Benke family, creators of The Salt Cave brand based in London, own and operate numerous successful salt therapy clinics and cater to a slew of loyal clientele. They are now bringing their business to the equine industry to help equine athletes of all disciplines. Salt is a natural anti-inflammatory, making it the perfect treatment for horses suffering from respiratory congestion or infection. Salt therapy not only helps to clear and strengthen airways, but improves performance by restoring lung function through increased and efficient oxygenation. Horses will immediately begin to breathe, rest, and perform better. Most clients begin to see results after just a single session. The benefits of salt therapy are not limited to respiratory issues, but can also help the healing and removal of nagging skin rashes, infections, and fungus. Salt removes bacteria from infected areas making it a simple solution to many common problems in daily horse maintenance.

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Equine Salt Spa’s leading sales representative, Cay Young, commented on the effectiveness of the treatment, “It’s hard for horses coming from the North to adjust to the Florida heat and humidity and a lot of times that is when you see the skin conditions begin to pop up. The treatment helps to clear those areas quickly and the healing process with the treatment is so much faster than anything else I’ve ever seen.” A specially-outfitted trailer allows the Equine Salt Spa team to travel to appointments and work with any type of scheduling need. “We can go to barns, show grounds, wherever our clients need us to be, we can be there,” said Benke. The stateof-the-art trailer system is equipped with two air conditioners, soothing music, and most importantly, the Equine Breeze Tonic Pro, a patented piece of medical equipment used to distribute the micronized salt throughout the trailer. What may seem to be a complicated treatment is actually very simple. Once a horse

is loaded on the trailer, they passively inhale salt particles during the 30-minute session. The team recommends treatment 2-3 times a week for 6-8 weeks for optimum results. The Equine Breeze Tonic Pro is available for lease to clients wishing to administer treatment in their own personal barns or on the road at competitions. The all-natural treatment is safe to use for horses competing at USEF and FEI levels. With the likes of Russell Rodriguez, Ecuadorian show-jumper, and Cesar Parra, U.S. dressage team member, regularly using treatment, Benke hopes to see more from the industry, regardless of discipline, try the treatment to witness the benefits for themselves. “It’s important for people to know that this treatment is out there and available to their horses. It’s a great way to improve performance efficiently and is completely non-invasive,” she said.

For more information on Equine Salt Spa, please visit www.equinesaltspa.com.


Emma Green & Viva Las Vegas show at Country Heir in the 3'3''. PHOTO © MARK GREEN.

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Plan Ahead! by Tresa Eyres Are you considering a new saddle, a new trainer, or a new horse?

Are you planning to show your horse at an event, or even to organize a horse show of your own? Are you trying to find the right stallion Romeo for your mare Juliet? What you’re starting is a project, and – whether big or small – it pays to take a structured approach. The few minutes spent considering some up-front questions can mean the difference between the satisfaction of success or the depths of disappointment. And the questions are as simple as what, when, why, who, and how.

Regardless of the venture, the right questions are:

• What does it “look like” when it’s right? Picture yourself in the future – both short- and long-term – when the project will be finished. Where are you? What are you doing, wearing, seeing, experiencing? With whom? Is it a picture you like? Much of your happiness will be determined by how closely expectations resemble reality, so getting them right is one key to success. • When will this project be complete? Now’s the time to get out the calendar. Set the end date, so the intermediate steps can be plotted. • Why do this? Is the purpose for business? Pleasure? Both? • Who/what will be affected? Who are “they” by name or description? Two legs or four? In what ways will they benefit or be inconvenienced? • What is the scope of this project? What will it include? And just as important, what won’t it include? • Who will help? Every venture requires a team. Even emotional support counts. By name and role, who will make up the team and what will be the contribution of each? Will they be available and open to helping? (Be sure to ask.) • What can change or go wrong? This is one of the most important questions – and the one most often forgotten. Examining assumptions and identifying what might go wrong, or what might occur as an unexpected (not necessarily bad) consequence, can lead to contingency planning that can help ensure success. • What is the budget? What will the costs be? Will there also be revenue? Will the end product be worth the investment of money and time? • How will the project progress? Once the plan is in place and there’s agreement from team about all of the above, it’s time to implement. You’re the leader, so you’ll need to manage the details. Be sure to praise team members – and give them credit – for meeting their commitments and helping to reach the goal.

Celebrate! Even if your project doesn’t turn out exactly as planned, you’re smarter and more experienced. Rejoice in the lessons learned, and “get back on the horse.” tresaey@gmail.com tresa@eyresconsulting.com 415.564.5763

Tresa Eyres is a San Francisco-based learning and development consultant. She is co-developer of SNAPP™ – the simple, repeatable, and sustainable fivestep process to making the right things happen in business and life. She is the co-author of three business books. She devotes the majority of her time and expertise to helping people reach their career and life goals.


Gardnertown Farm "A", March 2015 (Newburgh, New York). PHOTOS © PIPER KLEMM.

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art as gesture

EMELYN SHEA is a Philadelphia artist who is well known for her paintings of and at JAM Gallery, a contemporary fine horses. Shea discovered her love of horses at a young age and has been riding ever since. Her parents claimed that she was inseparable from her drawings and all she talked about were her favorite four-legged friends! Following her talents, Shea graduated from Skidmore College in 2010 with a degree in Studio Art. While attending Skidmore, Shea was able to perfect her eye and explore the various mediums in which her horses were able to exist, or not. She went on to graduate studies in Florence, Italy at Studio Art Centers International with a double concentration in Painting and Photography. Shea’s graduate work was more abstract and personal. It focused on using the horse as a way to talk about the self-portrait and concentrated more on developing surface rather than refining the subject. Upon returning home to Radnor Hunt horse country, it didn’t take long for Shea to start painting horses again and applying all she had learned abroad. In the past year, Shea has started to explore the subjects of ballerinas and dancers in addition to her horses as she sees their motions to be identical. Her work is described as “gestural” and “powerful”. Being naturally drawn to color, Shea has a bold palette and isn’t afraid to push the limits. She finds inspiration from Impressionist masters such as Paul Cézanne and Italian Renaissance artists like Leonardo Da Vinci. Shea captures motion through line variation and correct form. She has shown through out the country, most recently in the internationally-acclaimed “Art Prize Festival” in Grand Rapids, Michigan

art gallery in Malvern, Pennsylvania. Shea has been featured in Upcoming Artist Galas and has shown solo in Center City, Philadelphia. Shea enjoys painting from life as well as from her own photographs. She is still an avid rider and horse owner having taken an interest in off the track thoroughbreds. “I paint horses that I have rescued”, she states, “It helps me stay connected to their souls even after they are sold”. Shea currently works primarily in oil and watercolor but has also has worked extensively in ink, mixed media, bronze, steel, and charcoal. She is available for commission but also has finished pieces for sale from her portfolio. • www.emmyshea.com • mesheart@me.com • blog: www.emelyns.com


Family Business: Baked-in Competitive Power BY ROBIN KLEMM, PH.D. In a family business, the worlds of work and family are intertwined. You have control over your destiny; reap the fruits of your labor, and best of all, you work every day with the ones you love and trust. This article shows how family values, pride, closeness, and commitment can be an extremely powerful resource in the business world. These sources of baked-in family business competitive power – where there is more at stake than just the business – can be important keys to business success. Family businesses are defined as having two or more members of a family with ownership control – spouses, in-laws, siblings, and cousins – or the family business has been (or intends to be) passed down to the next generation. For example, SmartPak is a husband and wife team, Briar Field Farm is a sibling team, breeder Stal Wilten is in its TAYLOR FLURY (BELOW) AND HER FAMILY RUN ALIBOO FARM IN MINOOKA, ILLINOIS. PHOTO © EMMA DUBINSKY.

2nd generation, and saddle-makers Passier is in its 5th generation and Hermès in its 6th generation of family owners. In comparing family businesses to other businesses, family businesses are more profitable, have some of the best work environments, and people in these businesses enjoy a greater level of satisfaction than most of the workforce. Family members have more opportunity and responsibility sooner in their careers and women have greater access to the executive suite than their contemporaries in the general work force. HERE ARE SIX AREAS OF COMPETITIVE ADVANTAGE THAT ARE UNIQUE TO FAMILY BUSINESSES:

1 FAMILY REPUTATION. The pride of ownership comes with a dogged responsibility to keep the family/company/product gleaming and unsullied. The family business name is a kept promise to the customer and the community.

2 EFFICIENT COMMUNICATIONS. Family members have a shared history and sense of identity. Communication of values, goals, and plans are part of a family ethos before each member ever enters the business. Oftentimes, family members have a special shorthand language, can finish each other’s sentences, can share information quickly, anticipate issues, and get things done efficiently.

3 WILLINGNESS TO SACRIFICE. When the company needs all-hands-on-deck, families will do whatever is necessary to insure success in the face of any challenge. Family business owners have incentives to innovate, to work late, and to do what needs to be done. They know the importance of getting the job done right.

Every day you work with people you love and trust in a business that matters to you. ~ Dennis Jaffe, Ph.D.

4 TRUST. With family members there is a mutual respect and a history of keeping your word, built throughout a lifetime. Family members have a loyalty that is exercised daily both in and out of

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business. The result is a highly trusting, deeply bonded, and effective work team. There is no worry that family members will leave to work for a competitor and take company secrets and customer base with them.

5 COMMITMENT AND LONG TERM VISION. Family business owners are in it for the long haul, not tweaking business to meet the next quarter’s earnings reports. The caring, respect, and commitment are passed on to employees, creating a loyalty unimaginable in other businesses. Family businesses assist and support employees in grief, loss, and pain. Additionally, family businesses invest patient capital in new ideas and opportunities. They are willing to wait even years to realize rewards. 6 SKILLS AND KNOWLEDGE ACROSS GENERATIONS. The next generation of family business owners hones their knowledge at the dinner table with every night’s conversation. From an early age the “helpers” in the family business gain a familiarity and an understanding of the business. The younger generation brings new insights – such as social media savvy and computer literacy – into the business. In my years teaching Family Business at the college level, it was always a joy to see how well family businesses had prepared their next generation for success – both in business and life. These competitive advantages are available to family businesses, but they will not work to your advantage without care and feeding. Each advantage is powerful if it is well supported. There are hundreds of great books to help your family business maximize its baked-in competitive power. If you are seeking greater harmony within your family and more success in your business, I recommend Working with the Ones You Love by Dennis Jaffe, Ph.D. for starters. Robin.klemm.wp@wharton.upenn.edu


Julie Welles:

Recipient of $15,000 NARG Riders’ Grant BY CAT ALLEN

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We’re horse people…

On February 17th, 2015, the North America Riders Group (NARG) held its fifth annual meeting. Each year, they award one $15,000 grant to a rider “designed to enable a rider dedicated to the sport of show jumping, an opportunity to achieve levels of performance they otherwise may not have been able to attain” (NARG). This year, the winner of the award went to Julie Welles, a name that you have most likely heard if you are familiar with Big Eq. “It is a true honor to win the NARG Riders’ Grant. I applaud the work NARG does to improve our sport in North American, and thank the Southern-Heathcott family for making the grant possible,” states Welles. Julie Welles grew up in West Simsbury, Connecticut. She candidly explains that her career began by taking any and all catch rides that were offered to her, and explains that catch riding is what helped her tremendously as a junior – the skills she learned from it translated into her professional career. “The toughest time in my riding career so far was the transition from a junior rider to a professional rider. It is an adjustment to go from the top of the ladder as a junior back to the bottom of the ladder as a young professional. I overcame my struggles by working hard and making the most of any and all opportunities that came my way!” said Welles. She currently rides at North Run for Missy Clark and John Brennan. Her dedication to the sport of show jumping showed through her plethora of wins in the ring as a junior, including winning the 2005 USEF Jumping Talent Search Finals-East and the WIHS Equitation finals. She has ridden under top professionals of the sport, including Missy Clark and John Brennan, and

and we know what it takes to keep horses happy, safe and sound. HorseWorks Insurance Specialists, LLC Colchester, Vermont 877-636-8114 (fax) 866-877-0921 DEDICATED TO FINDING YOU THE COVERAGE THAT BEST FITS YOUR NEEDS.



Olympians Lauren Hough, Laura Kraut, and Nick Skelton. Welles’ dedication and success in the sport have aided in the sales of young jumper prospects and she only continues to show success in the jumper ring. Her advice to other riders? “Work extremely hard at all times and make the most of any rides that you are given!”

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Horsemanship, Entrepreneurship, and Philanthropy


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Magnolia Farms Builds a Bright Future for the Equine Industry Magnolia Farms, started in 2011, is the bright future of the our equine industry. It is not the story of a horse family who knew the path – it is the story of three sisters who organically fell in love with horses and braved the unknown of the industry. It is a success story, the success that’s built when people genuinely want what’s best for their horses, learn more every year, and slowly grow a sustainable section of the equestrian economy. It is the greatest model we could hope for in the sport, and a model that could make our world a better place if all would learn from it.


In 2007, the Stuarts moved to Rancho Santa Fe, California, with their three daughters – Savanah, Mikalya, and Jillian. Savanah already had the horse bug and Mikalya quickly joined her after the move. Then-five-yearold Jillian started taking one lesson a week. Then three lessons a week. Then on their own horses and ponies instead of school horses. By 2009, the horse show life had taken hold of the entire family and they started searching for a ranch where horses could be at home. Training with Alicia Saxton at

Oceancrest Farms, they moved from the county circuit to the A circuit and began to invest in quality animals, built a barn, an arena, grass turn outs, and fences. Magnolia Farms was created. The Stuarts then hired trainer Ashley Cedillos, a young professional who serves as a combination of professional, mentor, coach, and friend. With her team approach and a seriousin-the-ring, fun-outside-the-ring mentality, success for one is success for all. All three sisters take their education seriously, attending brick and mortar schools and focusing on their studies. Jillian and Mikayla attend the Grauer School, which has small classes and emphasizes learning by discovery and engagement with material. They work with their teachers to keep up with any school they miss for horse shows. Savanah, in her Freshman year at University of San Diego, has been transitioning to college life. “Since I am so close, I have been wanting to do all of the same shows and not give any of them up. Ashley and I work on scheduling so that I can keep up as much as possible. I’m so glad I decided to stay close to home for college – riding is my pure happiness outlet. I need it – it is worth all of the time management required,” says Savanah. Along with her college schedule and the start of competing as an amateur, Savanah is also starting fresh in the jumper ring. Her new horse Check Point is her first jumper and they just did the Adult Jumpers together for the first time



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exactly what the trainer wants the pony prepared for,” says Jillian. While the sisters have help for feeding and mucking, they do all of the barn work themselves together on Sunday as well as the grooming, blanketing, and the care of their horses throughout the week. After the success of their first entrepreneurial project Ballerina Bows (see inset), Savanah, Mikayla, and Jillian started working together on the groundwork for their future equine businesses. To start branding, they developed logos and selected the face of their business with a new Equitex set-up, @Magnolia.Farms Instagram, JILLIAN AND CENTURION IN THE ASPCA MACLAY AT HITS THERMAL, 2015.

the last week of Thermal. In her last junior year, Savanah clinched the WCHR National Children’s Hunter Championship on Andover, a six year old horse she had been training for two years. Mikayla recently took over the ride on Andover and looks forward to putting a solid year of 3'6" mileage on the young horse as well as continuing her success with Verdana. “I think that it is much more important to have your horse be healthy than to chase points. Points are a good bonus to riding and showing, but I think horsemanship is something a lot of people look past. I would like to bring it back to that,” says Mikayla. Jillian is just coming off a lauded pony career and starting the equitation and medals in 2015. Moving to the Children’s Horses last year and horses full time this year, Jillian’s goals include qualifying for as many medal finals as she can her first year in the equitation ring. As a main catch rider for ponies in California, she has ridden for many trainers and experienced many shows and ponies. “I don’t really get nervous, but I do want to please who I’m riding for, so I make sure I know what the trainer wants in the ring. Even if I don’t win, I’m doing


and designed an advertising campaign that speaks to their core values: professionalism and quality. One new project this year is breeding Mikayla’s junior hunter Verdana via surrogate. The three girls are partnering in on the foal, who is


sired by Crown Affair and expected in Spring of 2016. Magnolia Farms also hosts an annual party during the Ranch and Coast Show in Del Mar that honors the University of California, Davis School of Veterinary Medicine and Center for Equine Health. This annual event bridges researchers at the University to competitors of the horse show world to focus studies on the day-to-day needs of performance sport horses. As for their futures, “I definitely want to ride professionally,” says Jillian. Mikayla is looking forward to art school and thinking of studying interior design. Savanah found an unexpected passion in college – economics. “I love figuring out how each market works. I want to start my own sale barn after college – one that innovates the market and focuses on transparency. A business that really benefits the buyers and helps the market transition to be more open – to really make sure horses are picked for clients based on the partnership.” This is what happens when you educate girls to be part of the process, part of the training, part of the business, part of the decisions – they shine. Below, left to right: Mikayla, an 11th grader at the Grauer School, Jillian is in the 8th grade at Grauer, trainer Ashley Cedillos, and Savanah, a Freshman at University of San Diego on a merit scholarship, studying business and economics.

Magnolia Farms Show Highlights 2014 • WCHR National Champion, Children’s Hunter – Savanah Stuart USEF Zone 10: • Champion, Children’s Hunter – Handsel/Savanah Stuart • Champion, Medium Pony Hunter – Anisette/ Jillian Stuart • 4th, Children’s Hunter – Andover/Savanah Stuart • 5th, Equitation 14 & Under – Jillian Stuart 2013 USEF Zone 10: • Champion, Large Junior 15 & Under – Verdana/Mikalya Stuart • 4th, Small Junior 16 - 17 – Handsel/Savanah Stuart

Horses of Magnolia Farms Hunters: • Verdana – 2005 Holsteiner (Cessano II, Riva II) • Handsel – 2006 Hanoverian (For Edition, Pride & Promise) • Andover – 2008 Oldenburg (Quarterback, Urania) Equitation: • Centurion – 2007 Holsteiner (Cormint, Nora III) Jumper: • Check Point – 2004 Warmblood


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Ballerina Bows Ballerina Bows was started by Jillian, Mikayla, and Savanah Stuart in 2013, named after Jillian’s beloved pony Prima Ballerina. Savanah is the CEO and CFO. She keeps track of all of the inventory and completes the monthly budget. Mikayla, the creative one, designed the logo, webstore, and handles all printed materials and product design. Jillian, who has all of the contacts in the pony ring handles social media and sales management. When the three girls couldn’t find bows they liked at a horse show, they decided to pursue making their own. Analyzing bows Jillian had, they determined the basics and through trial and error, developed their bow making craft to set the standard for elaborate

a much-needed eye surgery. He had been left with a fly mask on for months and this caused a tumor to grow over his eye. The eye still worked, but the Giddings Rescue could not afford the surgery on their own. With Ballerina Bows’ help, Romeo can now see without the tumor. Ballerina Bows has also made bows for soccer teams, powder puff football teams, breast cancer awareness walk teams, and school spirit organizations, as well as individual bows for charity events in support of their school and the Girl’s Rising Program.

Ballerina Bows are available at: Mary’s Tack and Feed • Equ Lifestyle Boutique • Calabassas Saddlery • Valencia Saddlery • Stirrup Cup • Carousel Tack Quail Hollow Tack • Hadfields • Champion Saddlery • Foxwood Saddlery • JODS Outdoor Outfitters • Exceptional Equestrian

Order online: ballerina-bows.myshopify.com

Follow Ballerina Bows on Instagram! @ballerinabows and beautiful bows around the country. Their first retail sale went to Mary’s Tack and Feed in Del Mar, California, who purchased 12 bows, while the girls sold to family and friends and took boxes to horse shows. Realizing the potential for success, they made Ballerina Bows a real business with an online store and fueled by a wildly popular Instagram account. To date, Ballerina Bows has sold over 1,500 bows and they can be found in tack stores all over the US and Canada, as well as prizes for competitions including the Middleburg Classic Charity Show and the Oregon High Desert Classic. As profits came in, the girls started to focus on the charitable aspect of the business they created. Saving Horses, Inc., a local horse rescue in California, received a portion of every bow sale to help saving and healing abused or neglected horses. Ballerina Bows also has an annual breast cancer awareness bow in October, whose proceeds go to the Susan G. Komen Foundation. In February, Ballerina Bows helped a horse named Romeo get


Culver Academy IEA Show: Culver, Indiana 1.







1. Hannah Eddlemon. 2. Tayor Breyman. 3. Color Guard. 4. Platinum Farm IEA Team. 5. Ashley Herndobler. 6. View from above. 7. Ryan Phillips. PHOTOS © ANDREW RYBACK PHOTOGRAPHY.

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A New Saddle or a Bluesaddle?

Top: Dina, left, and Katy, right. Center: Dina and “Fantasia Rouge”. Bottom: Katy and “Say When”. PHOTO © MORGAN WAITE PHOTOGRAPHY.

Bluesaddles.com was launched in the spring of 2014 to meet the demand for high quality, affordable used saddles. Katy Baldini and Dina Mazzola, owners and founders, recognized that while all riders wished for the level of performance and comfort offered by high end saddles, not all riders necessarily had the budget for a new saddle. Purchasing a used saddle offers riders a significant discount, usually 30-60% of the original price. Even a saddle a year or two old can be priced at a significant discount when compared to buying new. Early on they decided they were only going to carry brands that they would personally would ride in, or in Dina’s case, recommend for her hunter/ jumper clientele. They wanted to sell brands they used, understood, and could stand behind. This led them to specializing primarily in the French brands of saddles, including CWD, Antares, Devoucoux, Butet, Delgrange, Luc Childeric, L’Apogee, and Voltaire. Generally speaking there are 2 types of customers at bluesaddles.com. The first is the rider who knows exactly what they want. The second type of customer knows they want something high quality, but are frequently unsure what size they need. Those riders are encouraged to ride in some saddles and try to get a feel for the brand they like, and then Katy will work with them based on body proportions, personal preferences, and their level and type of riding. Once the rider is figured out, the horse is assessed to make sure the paneling configuration and tree will work for that horse. In addition to fitting advice, bluesaddles.com offers a 14-day Love Your Saddle Guarantee on each saddle, ensuring every horse and rider gets the best possible saddle to meet their needs. Excellent customer service enables them to guide clients through what can be the daunting task of saddle shopping. Both Katy and Dina grew up deeply connected to the equestrian lifestyle. Katy grew up in Massachusetts and riding and showing was a way of life as a junior rider. After college she spent several years managing a large show barn, and working in tack shops. Currently she is currently an avid amateur hunter rider and competes with her horses Say When and Keepsake. Dina grew up working and riding at the local sales barn in Canada, eventually achieving success through the Grand Prix level before going back to school BLUESADDLES CAN BE FOUND and working for a top consulting company ON FACEBOOK (BLUESADDLES), for a number of years. After her return to INSTAGRAM (@BLUESADDLES_ ) the industry she worked and rode AND ON TWITTER (@BLUESADDLES). THEY CAN BE CONTACTED THROUGH professionally for several top hunter and ANY OF THE SOCIAL MEDIA LINKS, equitation barns before opening Fair Harbour DIRECTLY BY EMAILING SALES@ Farm with her business partner, Tricia BLUESADDLES.COM OR BY Concannon. Dina is also a USEF Hunter CALLING 617-710-4106. and Hunt Seat Equitation judge.


After Million Dollar Grand Prix finishes in the last few years including 2nd, 3rd, 4th, & 5th; Charlie Jayne captured his first $350,000 check with Chill R Z in the Great American Insurance $1 Million Dollar Grand Prix of HITS Ocala in March. PHOTO © DOMINIQUE GONZALEZ.

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Not a Cloud in the Sky WEST SPRINGFIELD, MA (MARCH 5, 2015) The 2015 Intercollegiate Horse Show Association (IHSA) National Championships have selected ‘Not a Cloud in the Sky,’ by artist Frances Marino, as cover art for the official 2015 show program. The 42nd annual IHSA National Championships are April 30 thru May 3 at the Eastern States Exposition in West Springfield, MA.

Artist Frances Marino was born in Buffalo, New York and in 1974 moved to Boulder, Colorado to live in the wide open spaces. In 2005, after drawing and watercolor classes at Front Range Community College, she studied pastel at the Colorado Art Academy and that quickly became her


favorite medium. In 2008 she expanded into abstracts and took a class with artist Gwen Fox, thus evolving into acrylics, which are her medium of choice today. Best known as an equine artist, Marino says she finds beauty in all things and tends to paint whatever moves her: “Someone once told me that I will never be famous because my art is without a certain style and people will not be able to recognize my art. Being famous is not my goal. My goal is to create pieces that people would love to hang on their walls. So I paint what moves me and I never know how a painting will turn out until I am finished. But then, I can’t say a painting is ever finished or just abandoned for the moment.” Marino’s ‘Not a Cloud in the Sky,’ of an abstract horse herd, was a unanimous choice by the horse show selection committee. It was painted in 2014 and came about almost as a surprise to the artist: “This painting started as an abstract. I was having a hard time trying to figure out what to do with it and said to myself, ’Dammit, you’re a equine artist, puts some horses in this,’ and that’s how it happened.” The original 30" x 40" acrylic on canvas wrap painting, “Not a Cloud in the Sky”, is available for $2,500, as well as on iPhone and Galaxy phone cases ($40), throw pillows ($47), greeting cards ($7.45) and prints from $94 - $110. See Frances’ website at frances-marino. artistwebsites.com. Learn more about the IHSA and follow results of the IHSA National Championships at www.IHSAinc.com.





b l e n h e i m

e q u i s p o r t s

SHOWPARK.COM | 949.443.1841 Photo By McCool | Equestrisol Ad Design

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Hard Work + Dedication = Success


Cathy Geitner has been riding horses ever since she was a little girl. She grew up on a farm and now successfully runs DFG Stables with her husband, Daniel Geitner. DFG Stables is based out of Aiken, SC and travels to shows up and down the East Coast. Cathy majored in Equine Business at St. Andrews University, and is a testament to the hard work and dedication required to operate a full service show and training facility. Q: What advice would you give to someone aspiring to own an equine business? A: You should do your research. Make sure you know the market in your area and adjust your business plan accordingly. Of course knowledge of horses and training is a given for opening an equine business, but people don’t realize the all the other aspects of it. Insurance, taxes, local regulations, etc. all need to be researched. Q: What is your favorite part of owning an equine business? A: I love being in control of my life. I get to make my own hours and I get to work outside with the horses and clients every day. Daniel and I have combined our hobby and our job, so we get to do what we love every day. Q: Are their downfalls to the equine business? A: Working with live animals can be unpredictable. Owning the business means the “buck stops” with me. The horse’s needs come first which means we work 365 days a year. When a horse is sick it can mean we have to stay up all night. It’s also important to take care of my employees, which often means we are the ones working late or on holidays.


Small Business Spotlight: Huntley Equestrian ALLYSON HALL recently left the corporate world to begin the next chapter of her life as an entrepreneur. Her new venture, Huntley Equestrian, aims to outfit riders of all ages in quality pieces that they enjoy wearing each day. Hall lives a very full life. Aside from building her new brand, she and her family own a boarding facility, ride and compete, and travel often. The consummate small business superwoman, Hall affirms our belief that a life spent around the barn instills drive, creativity, and a solid work ethic! ”I grew up on Wilmington Island, Georgia, near Savannah. Next door to our house was a picture-perfect cedar shake barn. I saw my first pony there as a small child and have been riding ever since. From local horse shows to competing at the National Horse Show in New York City as an adult, horses have been a constant source of joy in my life. I worked for a Fortune 50 company for fifteen years, but still owned and showed horses. In 2005, we built Towne Hall Farm near our home in Amelia Island, Florida as a commercial boarding facility. Being around horse owners every day, I hear what riders want and what is lack-ing in the market. My husband owns an international business and I

have often traveled with him to Europe and Asia. These trips opened my eyes to what can be made in various countries. During each trip, I would devote some time to finding the best suppliers for each equestrian product type. When I decided to leave my corporate job and start Huntley Equestrian, I had good factory contacts in place. It took three years from the design phase to the production phase of our first collection. When my daughter starting riding and competing at age five, I became interested in the children’s market. I quickly realized that there was room to put some fun and fashion in to children’s riding apparel. We use vibrant colors, embroidery, and playful horse-related themes in our children’s line, Daisy Clipper.

Huntley Equestrian is not only the name of our company, it is the name of our adult line of leather goods, accessories, and riding apparel. My thought

in creating the Huntley line was to cover everyday riding needs and to be more fashion-forward in our women’s riding apparel. The equestrian lifestyle has always been the way I’ve lived, even though I wore a business suit five days a week for fifteen

years. I wanted to create a brand that the rider could comfortably ride in and still look stylish outside of the barn. With our leather goods, the focus is on fit and finish. We are very particular about which leather works best for each product. The correct leather must be chosen in order to be durable enough for the intended use but soft enough to accept a high stitch count. For example, we use Sedgwick leather from England for our bridles but

theplaidhorse.com • April 2015 • 85

EquiFUSE® is using cutting edge technology to create an equine skin care line dedicated to results. Inspired by lifelong equestrians, it is our belief that superior shine is not an option, but a result of quality products. Serious horse care. Superior shine. Brazilian leather for our half-chaps. We currently offer a range of bridles and reins, half chaps and paddock boots. As a rider, mother, and farm owner, I think about the rider from head to toe. What does a rider need for everyday riding? What products can I create that let individuals embody the equestrian lifestyle they love? I started with pants, boots, belts, and halfchaps. During my travels I found unique fabrics and incorporated them in to our riding apparel lines. This resulted in such items as multicolor polka dot riding shirts for children, sequinned riding pants for adults, and the perfect equinethemed tapestry overnight bag. The most important aspect of the HE and DC collections is for the rider to be able to enjoy every product every day. I wanted to create highquality brands, but I also wanted everyone to be able to afford them. The intersection between high quality and affordability is a hard one to find, but I think we located it.” We are currently in the process of launching our e-commerce web site. All of our items will be available on HuntleyEquestrian.com. The site will contain videos of our products as well as general horse knowledge videos. Also, the site will allow our customers to leave product reviews to let us and other customers know what they think of our products and customer service.



Emotional Stress – Responding Instead of Reacting BY CATHY PENROD Two articles ago we reviewed social stress and how the impact of those around us can affect our performance, this month it is all about our emotions. Emotional stress involves how well our needs and desires are being met by what we’re doing, how excited and enthusiastic we are about doing it, and whether we have the emotional control to be able to choose how to respond, instead of react, to any given situation. The opportunities to learn to control our emotions occur frequently in our riding. When looking at the various aspects of our life, relationships, schooling, and competing, we will find that in nearly every case, our emotional reactions are due to our interpretations of what is happening around us. Sometimes, we make interpretations that lead us to be upset with something that’s happened or something that someone has done or said. Something has “pushed our buttons," and the reaction is met with negativity, instead of choosing a different way to respond. The key thing to remember is that when our energy is focused on our upset, there’s less of it available to use in our performance. It’s important to recognize that someone, or even our horse, only can push a button that already exists. So if we’re riding and are known on how well we can perfect our distance, rhythm or movement and someone says something derogatory about our riding skills, we’re CANDICE KING AND KISMET 50 IN THE $75,000 ADIRONDACK GRAND PRIX IN LAKE PLACID, NEW YORK. PHOTO © ADAM HILL.

likely going to laugh it off. But, if we are struggling with our ride, we might take the comment personally and get very upset by the remark. That remark only pushes a button if the button already exists within us. In other words, if we doubt our ability in some area and someone (or a result of our action) reinforces that belief, our button gets pushed. If the “button” is something our horse does, as in spooking in the same corner even though they have been by it at least 100 times and we respond by assuming it will continue to happen, the energy we emit to our horse is that there truly is a monster waiting to attack, and since there is success of a button pushed, the result can be a negative reaction and our frustration builds. When the button is pushed, you become "emotionally hijacked" and your performance suffers. So how do we learn to respond objectively instead of taking things personally and reacting emotionally? First – stop and take a deep breath. Ask some questions – am I acting appropriately? What else may really be going on here? What did I take it to mean (about me)? What is my button? Then, knowing this, let’s ask ourselves how we would like to handle the situation should it come up again, or what we could do differently the next time.

Happy riding! Cathy

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Cathy Penrod is a certified professional Performance Specialist with 34 years of knowledge of the equestrian world and has more than 19 years of leadership, mentoring and coaching experience. Cathy specializes in helping riders break through internal barriers, conquer nerves, and take their performance to the next level using customized programs such as The Spur Factor Process and COR.E Performance Dynamics. Find out more about Cathy and EquiCoach at: www.equicoach.net cathypenrod@equicoach.net


Thrive Animal Rescue, Founded by Cece Thrive Animal Rescue, founded by

Bloum. Thriveisisaanon-profit non-profitanimal animalrescue rescue CeCe Bloum, organization committed to pulling dogs from high risk shelters and placing them in loving homes. Please follow us on Facebook: www.facebook.com/ThriveAnimalRescue and Instagram @thriveanimalrescue


Finbar before

Red Bucket Equine Rescue is a non-profit organization committed to saving, rehabilitating, and turning around the lives of slaughter-bound, abused, and abandoned horses.



St. Lawrence


2015 Thoroughbred Alliance Show Series APR 25-26 ➜ TB Heritage, Spotsylvania, Va

MAY 2-3 ➜ BEST TB Show, PGEC, Upper Marlboro, Md

MAY 3 ➜ TB Horse Show Association, KY Horse Park, Lexington, Ky MAY 9 ➜ Tranquillity Manor TB Show, Monkton, Md

MAY 30 ➜ MidAtlantic Horse Rescue All TB Show, Bel Air, Md JUNE 7 ➜ Loch Moy TB Show, Adamstown, Md JUNE 20-21 ➜ TB Celebration, Lexington, Va

JULY 11 ➜ Totally TB, Pimlico Racetrack, Baltimore, Md JULY 12 ➜ Country Hill TB Show, Westminster, Md

JULY 26 ➜ Washington County Horse Council TB Show, Boonsboro Md AUG 9 ➜ Lytle’s Otasaga Farm TB Show, Dickerson Md

AUG 13 ➜ Howard County Fair TB Show, West Friendship, Md SEPT 2 ➜ MD State Fair TB Show, Timonium, Md SEPT 5-6 ➜ TB Celebration, Lexington, Va

SEPT 19 ➜ Round 2 TB Show, Bucks County Horse Park, Ottsville, Pa OCT 10-11 ➜ TB Heritage Show, Spotsylvania, Va OCT 24-25 ➜ TB Celebration, Lexington, Va

NOV 1 ➜ TASS Finale, McDonogh School, Owings Mills, Md

For detailed information about TASS membership policies, schedules, classes and more, visit www.thoroughbredalliance.org or contact Fran Burns • 410 340 7676 • fran@BoxwoodFarm.com

April 18 • May 16 June 20 • September 13 FINALS – October 3

Riverbank Farm Dalton, Massachusetts

The St. Lawrence Summer Horse Show Series is a hunter/jumper show series held at St. Lawrence University in Canton, New York – it includes classes for lead line, beginner equitation, beginner hunter, short stirrup and long stirrup. Classes progress in ability from special hunters to training jumpers. The Finals in October offer a modified class schedule and include Hunter Derbies, Equitation Challenge and Mini-Prix final. For those who choose to be a member of the show series, points are awarded and tallied and year-end awards are given out at the Finals.

For more information visit www.leaguelineup.com/sluss or call Mary Dreuding • 315 239 5300

2015 WNEPHA Horse Shows:

June 21 • September 27

theplaidhorse.com • April 2015 • 89


TPH DIRECTORY APPAREL Integrity Linens, Inc. • 1-800-647-4708 • Beautifully crafted, American-made custom horse and dog clothing, tack room draperies, trunk covers, matching accessories, logos and embroidery. www.integritylinens.com HAY/FEED/PET/BARN SUPPLIES Hemlock Hill Farm • 732-842-5270 • 260 Phalanx Rd., Colts Neck NJ 07722 • Hay, feed, shavings, horse & pet supplies • Delivery available We carry Purina, Pennfield, and Semican. HORSE & PONY SALES Summit Sport Horses, Ltd. • 908-806-0615 • Ilona S. English, owner/breeder • Ringoes, NJ 08551 • Oldenburg sport horses German and ISR sport ponies • Videos & photos available. INSURANCE Fry’s Equine Insurance • 800-842-9021 • One of the oldest equine insurance agencies in the US ~ We’ll be here when you need us www.FrysEquineInsurance.com Kay Cassell Equine Insurance • 800-230-8384 • Cell: 423-612-6970 Representing Great American Insurance Company • www.kaycassell.com Southwest Ranches Insurance Agency • 954-331-8133 Direct: 954-275-1366 • 1560 Sawgrass Corporate Park, 4th Floor, Sunrise, FL, USA 33323 • pbaron@southwestranchesinsurance.com www.southwestranchesinsurance.com STABLES/BOARDING/TRAINING Country Lee Farm • 845-354-0133 • 103 Laden Town Rd., Pomona, NY 10970 • Am. Riding Instructors top 50 instructor • Jumpers, Equitation, & Dressage • Boarding, lessons, sales, showing, & training countryleefarm@optonline.net • www.countryleefarm.com Gardnertown Farm • 845-564-6658 • Fax: 845-566-4261 822 Gardnertown Farm Rd. Newburg, NY 12550 • Full service boarding, USEF rated shows, schooling shows, H/J, indoor arena polo. www.gardnertownfarm.com Heathman Farm • 267-253-7754 • Thea Stinnett, trainer/owner 6677 Upper York Rd., New Hope, PA 18938 • Specializing in hunters, jumpers, and equitation • Lessons, boarding & sales. On Course Riding Academy • 973-875-8780 • Katie Moriarty, 210 Beaver Run Rd., Lafayette, NJ • 07848 Hunters, Jumpers, & Equitation • Lessons, showing & sales • Quality boarding facility. www.oncourseriding.com TACK SHOPS/PRODUCTS

Anthony Cristella

The Boot & Bridle • 609-624-3054 • Fax: 609-624-0633 2300 Rte. 9 North, Clermont, NJ 08210 • Competitively-priced English riding apparel, show clothing, sportswear, tack & supplies Mon.- Sat. 10:30-5:30 • www.thebootandbridle.com Toolbooth Saddle Shop • 888-615-3473 • PJ Janssen www.tollboothsaddle.equiteampro.com www.Facebook.com/tollboothsaddle www.pinterest.com/tollboothsaddle • www.twitter@tollboothsaddle TRUCK AND TRAILER SALES Yered Trailer Sales • 508-359-7300 • Fax: 508-359-7302 11 West Mill St., Medfield, MA 02052 • New England’s premier trailer dealer • Sales, service, & repair • Horse, stock, utility & cargo trailers and equipment • New and preowned • www.yeredtrailers.com


theplaidhorse.com • April 2015 • 91

the SeCret iS out & the n ew F ooting iS in ! The Olympic Venue has Olympic Footing!

AtlAntA Summer ClASSiC

June 10-21, 2015

USEF Premier Rated

$35,000 Grand Prix $15,000 Welcome Class $10,000 Six Bar Classic $5,000 Futures Class $25,000 USHJA International Hunter Derby $2,500 USHJA National Derby $1,000 Pre-Green Incentive $1,000 Pre-Green Challenge $350,000 in Prize Money and Awards USHJA Emerging Athlete Program

Please scan for up-to-date Classic Company information.



Coming up next:

The Young Horse Issue


Contact The Plaid Horse

541-905-0192 theplaidhorsemag@gmail.com



Presenting our Welsh stallions...





Contact: Melinda Zalesky • 440-487-7746 Quicksilver Farms, LLC • Charleston, South Carolina quicksilverponies@gmail.com • quicksilverponies.com THE PLAID HORSE: Piper Klemm PhD LLC (Publisher of The Plaid Horse) is not responsible for obtaining permission to use any photographs for either advertising or non-advertising use. All responsibility and liability regarding copyright and any other issue as to right of use shall be the submitters. Be sure you have the right to use the photograph(s) before you submit them for publication. When a photograph is submitted to use for publication, the submission of such photography is a warranty by the submitter to us that the submitter has the legal right to have such photograph and that the submitter will hold Piper Klemm PhD LLC harmless as to all costs incurred by Piper Klemm PhD LLC, including defense costs such as counsel fees, which Piper Klemm PhD LLC incurs as a result of publishing such photographs. Piper Klemm PhD LLC reserves the right to refuse anything which we deem unsuitable for our publication. We assume no liability for errors or omissions of advertisers copy and/or photos. Piper Klemm PhD LLC will not be responsible for any typographical, production, or ad copy errors, including inaccurate information provided by advertisers. Piper Klemm PhD LLC (Publisher of The Plaid Horse) ©2015 Piper Klemm PhD LLC.


www.facebook.com/ThriveAnimalRescue Instagram @thriveanimalrescue

TPH will donate $5 to Thrive Animal Rescue for every subscription in March and April. For details visit theplaidhorse.com or call 541-905-0192. theplaidhorsemag@gmail.com

theplaidhorse.com • April 2015 • 93

Mallory Kent, Dressage Brand Ambassador for So Southern

www.so-southern.com | sales@So-Southern.com | 901.262.5089


Our K-Sport Girl Lillie Keenan. Real Life. Real Women. Everyday Beauty.

Energized and confident… we believe at Katherine Cosmetics you deserve to look and feel beautiful EVERYDAY. See the everyday beauty collection at www.katherinecosmetics.com Follow us on Facebook, Instagram, Pinterest, & Twitter.

theplaidhorse.com • April 2015 • 95


When a horse has severe metabolic issues, veterinarians recommend a diet containing less than 10% soluble carbohydrates. While these levels can be adjusted in feed, what about forage? Triple Crown’s® new Safe Starch Forage eliminates the guesswork. We buy grass hays specifically for their low NSC content, then blend in a vitamin and mineral supplement that includes our nutritional EquiMix® Technology. This provides a total diet (hay and feed) with a soluble carbohydrate level below 10%, along with the optimum fiber length required for ideal gut fermentation. For more information or to find your nearest dealer, visit us online at www.triplecrownfeed.com or call 800-451-9916.



Profile for The Plaid Horse

The Plaid Horse- April 2015- The Equine Business Issue  

America's Premiere Horse Show Magazine theplaidhorse.com

The Plaid Horse- April 2015- The Equine Business Issue  

America's Premiere Horse Show Magazine theplaidhorse.com