June 25, 2014

Page 1

Vol. 105 Issue 10

79°|64°

@thepittnews

Wednesday, June 25, 2014

Normcore clothing: The Anti-Trend

JAZZ UP YA LIFE

Nerine Savignanam For The Pitt News

Electric cars coming to Pitt this year Harrison Kaminsky Assistant News Editor

The same queasily colored Patagonia fleece your dad wears has been popping up around college campuses — but now, it’s endearingly nicknamed the “fratagonia” by those who wear it. The fleece is a part of “normcore,” a new term buzzing throughout the fashion world to describe a trend that is the lack of all trends. Leeann Duggan, style features editor for Refinery29, an independent fashion and style news website that covers emerging trends, defined normcore as “the aggressively unfashionable style that has, ironically, become a total fashion statement.” “Many people interpret normcore as simply unbranded or plain-looking clothing, but I would say that those are more minimalist fashion,” Duggan said. “Normcore looks more like the ‘totally unaware of fashion’ looks that your dad or a clueless tourist would wear. New Balance 574s, cargo shorts or a baggy Nauticabrand tee fit the term.” The point of the trend, which is really more of an anti-trend or non-trend, is to wear clothing that blends into the crowd and removes all traces of individuality. The trend accepts uniformity instead of going against the grain. When normcore began blowing up in the fashion world in February 2014, clothing companies and manufacturers, including Gap and Hanes, which sell relatively conventional and

Normcore

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Dianne Reeves performs at 2014 JazzLive International Festival on Penn Avenue. Theo Schwarz | Staff Photographer

Cars that cost only 25 cents per day to operate and can connect to the Internet may sound like an idea out of a sci-fi novel but they’re coming to Pitt this year. Internet2, a collaborative research group, selected Pitt along with three other universities to each receive four Innova Dash electric micro vehicles for research on reducing the campus’s carbon footprint throughout the next year. The electric vehicles will arrive on Pitt’s campus later this summer and research for the Internet of Things University Electric Vehicle Research Project will begin in the fall and continue through summer 2015. Brian Stengel, who works as a staff member at Pitt in the Office of the Chief Information Officer, will serve as project manager and outreach coordinator for Pitt’s research team on the project. “One aspect of the project will be collection of data related to length of the charging period and the cost of the electricity needed to charge the vehicles,” Stengel said. The Innova Dash, according to Roman Kuropas, founder and CEO of Innova UEV LLC, manufacturer of the vehicle, is a two-seat “university electric vehicle,” or UEV. For research, the vehicles will feature sensors to determine the driver’s heart rate and blood pressure, calculate a wellness score and more. The UEVs will also have three GoPro cameras on board

Cars

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