The Pitt News The independent student newspaper of the University of Pittsburgh | PIttnews.com | February 27, 2018 | Volume 108 | Issue 120
FALUDI DISCUSSES GENDER IDENTITY
“OM” MY WAY TO AN A
Katie Gingerich For The Pitt News
Tisha Samuels, an instructor at Yoga Flow in Shadyside, teaches a yoga class in the William Pitt Union for Project HEAL Monday afternoon. Sarah Cutshall | STAFF PHOTOGRAPHER
Yellin takes Pitt behind the scenes of Netflix
Remy Samuels Staff Writer
It’s 3 a.m. and you’ve just watched two straight seasons of “Stranger Things” in one sitting — even though you have a test later that day. But for Todd Yellin, vice president of product at Netflix, watching hours of shows and documentaries is part of his job description. “I’m blessed to be able to watch as much TV as I want and never feel guilty about it,” Yellin said. On the seventh-floor auditorium of Alumni Hall, Pitt’s Film and Media Studies Program, in collaboration with Steeltown Entertainment Project and the Center for Behavior Health and Smart Technology, presented “A Conversation with Todd Yellin.” Yellin spoke to a crowd of about 300 students and faculty about what it’s like to work for a company like Netflix, which is now offered in 199 different countries and whose content can
be watched on a range of devices. Yellin said getting a job at Netflix was a long, arduous journey. While he majored in political science at the University of Pennsylvania, he spent most of his time in the basement of the dining hall where the TV studio was, creating comedy shows with his friends. This was when he realized he wanted to enter the entertainment business. “You don’t get into the entertainment business because it’s lucrative,” Yellin said. “You get into the entertainment business because you can’t control yourself.” After going to film school, working at a laser disc store in Sunset Valley, California, and shooting some of his own movies, Yellin landed a job at Netflix in 2006. He eventually worked his way up to vice president of product. He described his role in the company as being on the “Silicon Valley side of Netflix,” meaning
he is involved with exposing viewers to interesting content — which includes using complicated algorithms and personalization techniques that entice viewers to binge episode after episode. Yellin also said the average viewer looking on Netflix for a new show flips through 40 to 50 titles. The algorithms, though, are not purely based on age and gender — so if there’s a 17-year-old boy, Netflix does not assume he just wants to watch action shows. “There’s 17-year-old guys watching videos about wedding dresses,” Yellin said. “Finding the right content and organizing this mess is something we work really hard on.” Netflix contains numerous categories of shows, from documentaries about science to serious, intense dramas, and Yellin said his team works hard to organize content in a way that is See Yellin on page 2
When Susan Faludi stood in front of a large crowd at the Carnegie Music Hall Monday night, she asked more than 1,000 people to consider refugees. “Around the world today are unintentional monuments to the truth that we live in the age of the refugee and the elusiveness of the refuge they seek,” she said. Although the Pulitzer Prize-winning journalist was referencing the millions of refugees forced to flee their homes in the last decade, she was also including a lesser-known kind of refugee — those seeking an accepted gender identity. Faludi’s lecture, an installment of the Pittsburgh Arts and Lectures series, focused on her father’s struggle with identity throughout his life and his experiences as a Holocaust survivor, Hungarian-American immigrant and transgender woman. Faludi referred to her father as her “father” throughout the entire lecture — also acknowledging her father transitioned to become a woman later in life. To communicate the timeline of her story, Faludi used masculine pronouns when talking about her father before the transition and feminine pronouns after the transition. For this article, The Pitt News will use pronouns consistent with the speaker. Faludi is known for her 1991 best seller “Backlash: The Undeclared War See Faludi on page 2