S U S TA I N A B L E S O L U T I O N S
INSTITUTE T H E P E R F E C T WO R L D I N S T I T U T E
COOPE R AT ION FOR PL A N ET-F R I E N DLY PROG R E S S W hen t he Kenya n pa leoa nt h ropolog ist, w i ld l i fe conser vation ist, a nd pol iticia n, Dr R icha rd Lea key was presented w it h t he honora r y awa rd ‘Conser vation ist of t he Yea r’ dur i ng The Per fect World Foundation’s w i ld l i fe conser vation ga la ‘Save The Elepha nt’ i n 2016, he poi nted out i n h is accepta nce speech, “Just stoppi ng t he ivor y trade won’t help i f our elepha nts d ie of hunger a nd t h irst due to cl i mate cha nge.”
BY LARS JACOBSSON, CO-FOUNDER THE PERFECT WORLD FOUNDATION / CEO TEXEL ENERGY STORAGE
There are numerous ways of helping the environment and our planet’s wildlife in need. The Perfect World Institute (TPWI) is the branch of The Perfect World Foundation that focuses on the development of planet-smart solutions with technologies that present opportunities to create the rapid and necessary changes that must urgently take place. These changes are, for example, to reduce the use of fossil fuels and thereby reduce CO2 emissions which in turn counteracts global warming, as well as the development of new technologies and products to reduce the use of plastic, microplastic contamination, chemical usage, etc.
TPWI’s mission is to work as an independent unit, with the sole focus on making the world a better place through the development of new sustainable, planet-friendly and climate-smart solutions. There are already many companies on the market that develop new innovative technologies, but there are also many companies that do everything in their power to protect and promote their own technology, even at the expense of more sustainable initiatives, that get pushed out of the market. Our view is that one of the most effective ways to speed up the 97
