A Global Team of Ocean Cleaners

The Blue Bucket – We are Ocean Cleaners

By Marie Kjellsdotter. Photo: Todd Brown / Ian Maddox

The Perfect World Foundation’s initiative The Blue Bucket has the aim of creating a global commitment to clean up our oceans by encouraging everyone to pick up plastic, and all sorts of other debris, from the ocean. The Blue Bucket itself is both a symbol for the campaign to raise awareness of the problems around the heavy pollution of our oceans, and a tool to collect plastic in.

Joining the campaign as The Blue Bucket advocates are, among others, the world-renown American marine biologist and oceanographer Dr Sylvia Earle and the Swedish Hollywood actor Joel Kinnaman.

The goal of the Blue Bucket campaign is to inspire all boat owners, and everyone who spends time on and by the ocean, to get our Blue Bucket and start picking up plastic and trash, to form the world’s biggest movement of ocean “cleaners”. Every year more than 8 billion kilos of plastic end up in the ocean, but we are also close to 8 billion people on the planet – only one kilo of plastic picked up per person would mean that we literally could succeed in cleaning up our oceans.

JOEL KINNAMAN

The Perfect World Ambassador and Swedish Hollywood actor Joel Kinnaman became known to the larger audience with his role in the success thriller film ‘Easy Money’ in 2010, and went on to become an international star with his performance. In 2011, he appeared in the thriller ‘The Darkest Hour’ and that same year, he also began playing the role of Detective Stephen Holder in AMC’s ‘The Killing’. After a long list of prestigious roles he was, in 2018, casted for the lead role of Takeshi Kovacs in the drama ‘Altered Carbon’.

Living in California, Joel spends a lot of time in and near the ocean, enjoying his love of surfing, and now feels he had enough of the endless pollution of our oceans. In 2019, he got actively involved with these important issues, as an advocate for The Blue Bucket campaign, to spread awareness about our oceans severe situation and to encourage people to help cleaning them up… as well as not polluting our oceans, in the first place!

In his Instagram announcement ( June 11, 2019) Kinnaman says, “I’m joining together with The Perfect World Foundation and the amazing Dr Sylvia Earle in the Blue Bucket Campaign. The Blue Bucket Campaign is an attempt to enlist the world’s biggest fleet of private boat owners. There’re 12 million registered private boat owners in the United Sates alone. And we’re going to give everyone of these boat owners a Blue Bucket, so every time they go out on the ocean, they see some plastic, see some trash – you scoop it out of there. About 8 million tonnes of plastic get dumped in the ocean every year, that’s about a truckload every minute. We have to change our behaviour. I bought a single use plastic cup with a straw the other day. I fucked up. I keep fucking up. We got to stop fucking up. We got to get this shit out of the ocean and The Blue Bucket Campaign is a step in the right direction… so join me in The Blue Bucket Campaign!”

DR SYLVIA EARLE

The Perfect World Foundation’s Ambassador, ocean expert and ‘The Perfect World Award’ recipient (2017), Dr Sylvia Earle is an American marine biologist, oceanographer, research scientist and scuba diver with more than 7,000 hours underwater. She has been a National Geographic explorer-in-residence since 1998. Earle was the first female chief scientist of the U.S. National Oceanic and Atmospheric Administration, and was named by Time Magazine as its first ‘Hero for the Planet’ in 1998. She has dedicated her life to preserve and save our oceans, and is a devout advocate of public education regarding the importance of the oceans as an essential environmental habitat.

Dr Earle has joined The Blue Bucker campaign to support the campaign’s aim of spreading awareness about the vital importance of our oceans, and how we jointly can make a difference by taking action.

“Even the people who have never seen the ocean are touched by the ocean with every breath you take, every drop of water you drink.” – Dr Sylvia Earle.