The Perfect World Magazine

#T HEB LUEBUCK ET

A GLOBA L TE A M OF

OCE A N CLE A NER S The Per fect World Foundation’s i n itiative The Blue Bucket has t he a i m of creati ng a globa l com m itment to clea n up our ocea ns by encourag i ng ever yone to pick up plastic, a nd a l l sor ts of ot her debr is, f rom t he ocea n. The Blue Bucket itsel f is bot h a sy mbol for t he ca mpa ig n to ra ise awa reness of t he problems a round t he heav y pol lution of our ocea ns, a nd a tool to col lect plastic i n.

Joi n i ng t he ca mpa ig n as The Blue Bucket advocates a re, a mong ot hers, t he worldrenow n A mer ica n ma r i ne biolog ist a nd ocea nog rapher Dr Sylv ia Ea rle a nd t he Swed ish Hol ly wood actor Joel K i n na ma n.

BY MARIE KJELLSDOTTER

PHOTO: TODD BROWN / IAN MADDOX

The goal of the Blue Bucket campaign is to inspire all boat owners, and everyone who spends time on and by the ocean, to get our Blue Bucket and start picking up plastic and trash, to form the world’s biggest movement of ocean “cleaners”. Every year more than 8 billion kilos of plastic end up in the ocean, but we are also close to 8 billion people on the planet – only one kilo of plastic picked up per person would mean that we literally could succeed in cleaning up our oceans.

JOEL K I N NA M A N The Perfect World Ambassador and Swedish Hollywood actor Joel Kinnaman became known to the larger audience with his role in the success thriller film ‘Easy Money’ in 2010, and went on to become an international star with his performance. In 2011, he appeared in the thriller ‘The Darkest Hour’ and that same year, he also began playing the role of Detective Stephen Holder in AMC’s ‘The Killing’. After a long list of prestigious roles he was, in 2018, casted for the lead role of Takeshi Kovacs in the drama ‘Altered Carbon’.

Living in California, Joel spends a lot of time in and near the ocean, enjoying his love of surfing, and now feels he had enough 130

of the endless pollution of our oceans. In 2019, he got actively involved with these important issues, as an advocate for The Blue Bucket campaign, to spread awareness about our oceans severe situation and to encourage people to help cleaning them up… as well as not polluting our oceans, in the first place!

In his Instagram announcement ( June 11, 2019) Kinnaman says, “I’m joining together with The Perfect World Foundation and the amazing Dr Sylvia Earle in the Blue Bucket Campaign. The Blue Bucket Campaign is an attempt to enlist the world’s biggest fleet of private boat owners. There’re 12 million registered private boat owners in the United Sates alone. And we’re going to give everyone of these boat owners a Blue Bucket, so every time they go out on the ocean, they see some plastic, see some trash – you scoop it out of there. About 8 million tonnes of plastic get dumped in the ocean every year, that’s about a truckload every minute. We have to change our behaviour. I bought a single use plastic cup with a straw the other day. I fucked up. I keep fucking up. We got to stop fucking up. We got to get this shit out of the ocean and The Blue Bucket Campaign is a step in the right direction… so join me in The Blue Bucket Campaign!”