P E R F E C T PA RT N E R S
T H E U N E X PECT ED R EL AT IONSH I P BET W EEN
E L E PH A N T S A N D BE E S Joi n i ng forces is one of t he most power f u l i nstr u ments for a cha r it y orga n ization t hat a i ms to ra ise awa reness. Spread i ng k nowledge to as ma ny people as possible is a huge cha l lenge. The Per fect World Foundation is a lways on t he look out for people a nd compa n ies who sha re our bel ieves a nd who a re eager to joi n us i n our m ission. Toget her we ca n reach a broader aud ience, a nd a mong ma ny ot her t h i ngs, help people to ma ke better choices, si mply by buy i ng products t hat a re better for t he env iron ment.
BY AMANDA ELMANDER
PHOTO: LERNBERGER STAFSING
One of these prosperous collaborations we have, is together with Mattias Stafsing and Patrik Lernberger, founders and owners of the Swedish beauty brand âLernberger Stafsingâ, that have been Perfect World ambassadors for many years now.
How did you get in contact with The Perfect World Foundation? âWeâre driven by our passion of beauty. Part of that is about the environment and health, which is how our paths crossed with The Perfect World Foundation and our close friend Amanda Elmander, also works as a volunteer for the organization. As part of our support, we help celebrated guests get glamorous for the red carpet before the annual gala. Itâs a prime example of how style and substance meet and raise the bar. Most recently, we helped Sarah, Duchess of York, to get red carpet-ready. This, in turn, led her to choose work together with us when her daughter Princess Eugenie got married last autumn. These kinds of meetings become possible thanks to our work within beauty while they also help us reach out to people with our message and spread the word in the long run.â This year, Patrik and Mattias pledge to make a bigger commitment to The Perfect World Foundation by dedicating a product in collaboration with the organization. In the process of deciding what cause would be the aim of this campaign, it soon became very clear.
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