The Perfect World Magazine

Page 104

P E R F E C T PA RT N E R S

T H E U N E X PECT ED R EL AT IONSH I P BET W EEN

E L E PH A N T S A N D BE E S Joi n i ng forces is one of t he most power f u l i nstr u ments for a cha r it y orga n ization t hat a i ms to ra ise awa reness. Spread i ng k nowledge to as ma ny people as possible is a huge cha l lenge. The Per fect World Foundation is a lways on t he look out for people a nd compa n ies who sha re our bel ieves a nd who a re eager to joi n us i n our m ission. Toget her we ca n reach a broader aud ience, a nd a mong ma ny ot her t h i ngs, help people to ma ke better choices, si mply by buy i ng products t hat a re better for t he env iron ment.

BY AMANDA ELMANDER

PHOTO: LERNBERGER STAFSING

One of these prosperous collaborations we have, is together with Mattias Stafsing and Patrik Lernberger, founders and owners of the Swedish beauty brand ‘Lernberger Stafsing’, that have been Perfect World ambassadors for many years now.

How did you get in contact with The Perfect World Foundation? “We’re driven by our passion of beauty. Part of that is about the environment and health, which is how our paths crossed with The Perfect World Foundation and our close friend Amanda Elmander, also works as a volunteer for the organization. As part of our support, we help celebrated guests get glamorous for the red carpet before the annual gala. It’s a prime example of how style and substance meet and raise the bar. Most recently, we helped Sarah, Duchess of York, to get red carpet-ready. This, in turn, led her to choose work together with us when her daughter Princess Eugenie got married last autumn. These kinds of meetings become possible thanks to our work within beauty while they also help us reach out to people with our message and spread the word in the long run.” This year, Patrik and Mattias pledge to make a bigger commitment to The Perfect World Foundation by dedicating a product in collaboration with the organization. In the process of deciding what cause would be the aim of this campaign, it soon became very clear.

104


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Along Paths of the Anthropocene

9min
pages 164-167

Help us Protect our Wildlife

2min
pages 160-161

Quick, Tasty and Climate-Smart Tacos

2min
pages 158-159

The Vegetable Kingdom

3min
pages 156-157

An Adventure for Life

5min
pages 152-154

The world’s first female anti-poaching unit

6min
pages 144-149

Let’s Talk about Plastic

7min
pages 140-142

Two Virtual Dolphins Save our Planet

2min
pages 138-139

Hope on the horizon for Little White & Little Grey

6min
pages 132-135

A Global Team of Ocean Cleaners

3min
pages 130-131

A life below the surface with the Ocean’s Rulers

6min
pages 126-129

About Climate Change and Wildlife Extinction

7min
pages 113-114

Column. When the Savannah is Empty…

1min
page 85

The unexpected relationship between Elephants and Bees

4min
pages 104-105

Our Ecosystem’s Tiny Friends

6min
pages 100-103

The Perfect World Institute

3min
pages 97-98

Unforgettable encounter with Wild Rhinos

5min
pages 82-85

The next generation will turn the ship around

5min
pages 76-79

New Technology offers Fossil Free Energy

4min
pages 74-75

Musical genius and magician of recycling

8min
pages 68-72

One million trees planted

3min
pages 64-66

I want to inspire people to wake up

3min
pages 62-63

History’s most extensive Ivory Burn

5min
pages 58-60

The truth of Blood Beads

3min
pages 54-55

Photographer of the Year

4min
pages 40-53

In a Perfect World we are all Data Scientists

4min
pages 36-38

The Astonishing Deep Sea

7min
pages 32-35

Cosmetics Empire takes a stand for endangered wildlife

6min
pages 30-31

Expedition Svalbard

11min
pages 10-25

The destiny of our fragile planet

6min
pages 4-6

Let’s give Mother Nature her Voice Back

3min
pages 122-125

Homeless for the sake of toothpaste and shampoo

5min
pages 118-122

The Perfect World Award

9min
pages 106-113

Sir David Attenborough

9min
pages 86-97
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
The Perfect World Magazine by The Perfect World Foundation - Issuu