The Parking Professional September 2015

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IPI Conference & Expo Scrapbook

THE INTERNATIONAL PARKING INSTITUTE

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Extra Points

Why Super Bowl veteran Landon Cohen loves parking cars

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Need to Know: EMV Chips

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A University’s Parking Opera

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Emergency Trends in Parking

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WAYFINDING SEPTEMBER 2015 | Volume 31 | Number 9

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Extra Points

By Kim Fernandez

f you’ve ever had your car valet parked in Spartanburg, S.C ,.and thought the guy behind the wheel—the one with the big smile and friendly greeting who hustled a little bit more than usual to get you where you were going—looked vaguely familiar ,you probably saw him on T.V .last winter wearing a different kind of uniform.

That’s because your valet was Landon Cohen ,who made headlines playing defensive tackle for the Seattle Seahawks in the 2015 Super Bowl.

“I’m almost an expert ”,laughs Cohen ,who started valet parking cars with some high school buddies at parties and private events in 2001 and founded The Valet ,LLC ,in 2012“ .At 20 years ,you become an expert”.

Cohen says he loves everything about the parking industry ,from the chance to meet customers to the opportunity to get a little exercise on the job to driving some pretty sweet rides ,even for short distances ,but that the best part is mentoring teens and young men who come to work for him .And even though he’s realized his childhood dream of playing in the NFL ,his real passion ,believe it or not ,is parking cars.

“I’m in the people business ”,he says“ .The car is very important to me, but I want my employees and my customers to understand that this is really about genuine human contact”.

The Story Cohen spent his whole life in Spartanburg—his mom is a school guidance counselor there—and always wanted to play football .He played the sport and ran track and field at Spartanburg High before heading to Ohio University, where he earned second team All-Mid-Conference Honors his sophomore year and started every game his junior and senior years.

He was drafted by the Detroit Lions in 2008 ,where he played six games his rookie year and 14 games his second year .Since then ,he’s been a proud member of the Jacksonville Jaguars ,New England Patriots ,Dallas Cowboys, Chicago Bears ,Buffalo Bills ,and the Seahawks ,for whom he played in his first Super Bowl last February .Through all that ,his off-season was spent parking cars.

He’s played in the Super Bowl, but NFL defensive tackle Landon Cohen’s first love is parking cars.

HE’S PLAYED IN THE SUPER BOWL, BUT NFL DEFENSIVE TACKLE LANDON COHEN SAYS HIS FIRST LOVE AND FAVORITE JOB IS PARKING CARS AS A VALET.

EXTRA POIN S 20

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

parking.org/tpp

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

The 2015

W

landed at the Mandalay Bay in late June for the biggest and best conference and expo in the industry, and the 2015 IPI Conference & Expo delivered. More than 250 exhibitors in a hall the size of three football fields, more than 3,200 industry professionals from 42 countries, 60+ education sessions and events, three keynotes, a record CAPP class, the first Park TankTM, and hundreds of networking opportunities left attendees a bit breathless but very well prepared to return home and take on the future.

Enjoy these highlights, peruse the new products and services introduced at this year’s show, and mark your calendar to join IPI and your parking colleagues in Nashville for the 2016 IPI Conference & Expo, May 1720. See y’all there!

24

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

SHARING WISDOM

parking.org/tpp

to say Parking Matters.®” “You guys have been at the point of change,” he said, and focused on the trends that will shape the industry from here, including less vehicle ownership, increasing favoritism toward online shopping instead of in-person, and autonomous vehicles and growing shared mobility models.

The second keynoter was Gordon Price, director of the city program at Simon Fraser, who talked about forces of change shaping urban areas and how those will change the focus, purpose, and design of

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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creating more livable, walkable communities.

A

(IPI), technology and the desire for more livable, walkable, sustainable commu-

tracking trends, IPI’s 2015 Emerging Trends in Parking survey explores perceptions

Parking Has Moved Far Beyond Simply Parking Cars For the first time since the survey was initiated in 2012, the desire for more livable, walkable communities emerged as the single-most significant societal change affecting the parking industry (cited by 47 percent of respondents), ahead of the “changing commute/driv-

48

2

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

ing preferences of millennials” (41 percent), “increase in traffic congestion” (38 percent), and “focus on the environment and sustainability” (36 percent). Among the societal changes showing a noticeable drop from previous surveys was “fluctuations in gas prices,” perhaps reflecting recent lowering and stabilization of gas prices.

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

41

By Chip Chism

47% 41% 38% 36% 27% 24%

The changing demands triggered by these societal changes have broadened the responsibilities of the parking professional. Thirty-one percent of those surveyed consider themselves to be experts or very knowledgeable about transportation demand management (TDM), which involves policies and strategies to reduce congestion by encouraging alternatives to single-occupancy-vehicle use.

Most respondents’ programs also include a variety of elements beyond parking, such as improving conditions for bicyclists and pedestrians (47 percent) and bike/transit integration (43 percent), special event management (43 percent), shuttle services (40 percent), carsharing (40 percent), park and ride (33 percent), and ridesharing (33 percent). About one quarter of all those surveyed are also involved with shared parking, commuter trip reduction programs, traffic calming, bikeshare programs, and a wide range of programs that promote alternative transportation modes.

Tracking Trends Over Time

23%

Aging population

Desire for livable, walkable communities

Beyond Parking Cars

• 2015—#1 answer

Bicyclists and Pedestrians

Carsharing

Ridesharing

33%

Park and Ride

33%

40%

47%

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

parking.org/tpp

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

2015 Emerging Trends in Parking

Increase in traffic congestion

Increased migration from suburban to urban areas

The University of West Florida in Pensacola wrote and produced an opera to orient freshmen to parking rules and regulations—a move that had much of the campus humming Rigoletto and avoiding tickets.

reshman orientation is an exciting time for any college community.

The campus is full of both eager students and anxious parents trying to learn as much as possible about the school that will become a home away from home for the student. During the two days of a typical orientation, new students are inundated with information about academic programs, tuition and fee payment, financial aid, housing signup, meal plans, books, and campus life in general.

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• 2013—#3 answer • 2012—#4 answer

43% Bike/Transit Integration

Special Event

43% Management

40% Shuttle Services

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

49

It’s Chip Time: Are You Ready?

What parking organizations need to know and should expect when implementing EMV chip technology.

Parking a la Pavarotti

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What Societal Changes Are Influencing Parking?

Focus on the environment and sustainability

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magnetic stripe card that was counterfeited with track data copied from a chip card and the merchant has a POS terminal that is not chip-enabled, the acquirer/ merchant may be liable for the fraudulent transaction.

A university’s parking opera (yeah, we said opera) teaches new students the basics about parking on campus.

Desire for more livable, walkable communities

nities continue to transform the ever-evolving parking industry. In addition to

of parking, zoning issues, accessible (ADA) placard abuse, and parking as a career.

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

Much of the rest of the world has already implemented chip for payments, and in 2011 and 2012, all of the global payment networks announced plans for U.S. migration to chip technology, in part to help reduce fraud losses.

These plans include a series of incentives and policy changes for card issuers and merchants. Beginning in October 2015, the global payment networks and certain U.S. debit networks plan to implement fraud liability shifts that will affect card-present counterfeit chip card transactions and lost or stolen chip card transactions.

After October 2015, if a merchant accepts a magnetic stripe card that was counterfeited with track data copied from a chip card and the merchant has a POS terminal that is not chip-enabled, the acquirer/merchant may be liable for the fraudulent transaction. Before the shift, issuers bore the risk for counterfeit card use at physical merchant locations. If the acquirer/merchant implements the appropriate chip card acceptance devices on or before October 2015, the payment networks (American Express, Discover, MasterCard, and Visa) and the card-issuing banks will continue to assume the liability for fraudulent transactions resulting from use of their customers’ cards.

Shifting to chip cards can also increase customer confidence in the security of payments at a parking location. As consumers learn more about the advantages of chip-based payments and grow accustomed to making these payments, they may come to expect the technology wherever they use their payment cards.

Pavarotti

Changing commute/driving preferences of millenials

Increase in use of mass transit for commuting/traveling

ccording to the results of a new survey by The International Parking Institute

this more secure technology.

PARKINGa la

Report on a survey conducted by the International Parking Institute

broaden the role of parking professionals in

cards, whether their space is on-street or off. The sooner parking operators merchant begin accepting chip cards, the sooner they can begin realizing the benefits of accepts a

44

2015 EMERGING TRENDS IN PARKING parking technology and a focus on sustainability

ing to Europay MasterCard Visa (EMV) chip-based payments, and the U.S. parking industry plays a large role in that transition. In many After October

For decades, accepting credit and debit cards has meant swiping the card to read the static information encoded on the magnetic stripe. The U.S.’s continued reliance on magnetic stripe cards is one of the reasons we have increasingly become a target for fraud. Data stolen from magnetic stripe cards are relatively easy to use to make counterfeit cards, which are then used for fraudulent purchases.

Thanks to their processing power, the chips embedded in EMV chip cards both store information and help manage risk by protecting card-present transactions from counterfeit fraud and skimming. During a transaction, the chip generates a unique cryptogram, which is sent to and authenticated by the issuer. Data stolen from chip cards are also much less useful to fraudsters because without the actual chip, the thieves are not able to generate the dynamic data required to authenticate and complete the transaction.

48 Parking isn’t just about parking anymore. New

erchants of all kinds are now fully immersed in the process of migrat-

places, customers are already used to paying for parking with credit and debit 2015, if a

U.S. Migration to Chip Technology

The world’s largest parking conference and expo sets records and makes history.

parking. Originally designed for streetcars, cities had to morph to accommodate individually owned cars, he said, and they’re going to have to do that again to keep up with preferences for shared vehicles, commuting by bike and on foot, and shifts in where people will choose to live Last up was Barry Mahar, author of ‘Filling the Glass,’ who spoke on powerful communication for leadership and professional success. Pulling some audience members out of their seats for demonstrations, he focused on “moving people along without pushing against them.” “The more people respect you,” he said, “the more impressed they’ll be when you make them feel important.

And if the people who work with you don’t respect you, they simply won’t give a damn.”

M

Parking operators have a choice about whether or not they will implement chip technology. Implementation does include specific costs, including hardware upgrades and staff training. The customer experience will also change, which may initially affect queuing. However, delaying chip implementation prevents parking operators from keeping pace with payment advances. Implementing chip now also helps reduce fraud liability.

The 2015 IPI Conference & Expo

IPI CONFERENCE & EXPO

Three keynote addresses offered industryspecific and general-business information attendees could put to work right away in their businesses. As always, they were very entertaining to boot!

First up was John Martin, CEO and co-founder of GenerationMatters and CEO and co-founder of the Southeastern Institute of Research, with “Ten Transcendent Trends Reshaping the Future of Parking.” He talked about changes and virtual winds pushing the industry forward and said the industry has “surely earned the right

By Randy Vanderhoof

What parking organizations need to know and should expect when implementing EMV chip technology.

40

Sets Records, Makes History

?

—ARE YOU READY

21

24 ERE YOU IN LAS VEGAS THIS SUMMER? More than 3,200 parking professionals

40

The results of IPI’s annual survey, with some surprise results.

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A university’s parking opera (yeah, we said opera) teaches new students the basics about parking on campus.

Editor’s Note

DEPARTMENTS

4 Entrance 6 IPI Board Member Profile 8 Consultants Corner 1 0 The Green Standard 1 2 The Business of Parking 1 4 On the Frontline 1 6 Parking Spotlight 18 IPI’s Ask the Experts 5 4 IPI in Action 5 6 State & Regional Spotlight 5 8 Community Digest 62 New IPI Members 6 4 Parking Consultants 6 6 Advertisers Index

A PLAYER’S DREAM JOB

I

t didn’t take much to track down NFL defensive tackle Landon Cohen’s email address—his valet parking business was mentioned everywhere from the local South Carolina paper to ESPN when he joined the Seattle Seahawks just before the 2015 Super Bowl. And, much to my delight, it didn’t take long for me to hear back from him when I asked if he’d talk with The Parking Professional about his off-the-field job. A reply note came through about half an hour after I hit send on my request.

“I,” wrote Landon, “would love to talk with you about parking.”

He may have attained the largely unreachable goal of playing pro football, but Landon Cohen loves—I mean loves—parking cars. He breathes and sleeps everything about it, from training his new hires to offering outstanding customer service to what his smile and friendly greeting might mean to a neighbor having a really bad day. He gets what we’ve all been saying about parking for years: This is about people, not cars. I had a ball (pardon the pun) talking with him and hope you enjoy his story and his thoughts on the industry, starting on p. 20.

I also hope you have a great time reliving the 2015 IPI Conference & Expo in our bigger-than-ever wrapup on p. 24. It was a record-breaking year on many fronts and a great learning and networking experience. Bring that many parking professionals together and great things happen. You won’t want to miss this look back at everything we experienced in Las Vegas, and it’s a terrific piece to pass around your organization as a reminder to mark everyone’s calendars for the 2016 IPI Conference & Expo in Nashville, May 17–20.

As always, my email is below, and I love hearing from you. Until next month…

6 6 Parking Break 68 Calendar of Events

parking.org/tpp

fernandez@parking.org

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

3

ENTRANCE Publisher Shawn Conrad, CAE conrad@parking.org Editor Kim Fernandez fernandez@parking.org Contributing Editor Bill Smith, APR bsmith@smith-phillips.com Technical Editor Rachel Yoka, LEED AP BD+C, CNU-A yoka@parking.org Advertising Sales Bonnie Watts, CEM watts@parking.org Subscriptions Tina Altman taltman@parking.org.

Graphic Design BonoTom Studio info@bonotom.com Proofreader Melanie Padgett Powers For advertising information, contact Bonnie Watts at watts@parking.org or 571.699.3011.

For subscription changes, contact Tina Altman, taltman@parking.org.

The Parking Professional (ISSN 0896-2324 & USPS 001436) is published monthly by the International Parking Institute.

1330 Braddock Place, Suite 350 Alexandria, VA 22314 Phone: 571.699.3011 Fax: 703.566.2267 Email: ipi@parking.org Website: parking.org Postmaster note: Send address label changes promptly to: The Parking Professional 1330 Braddock Place, Suite 350 Alexandria, VA 22314 Interactive electronic version of The Parking Professional for members and subscribers only at parking.org/tpp.

Periodical postage paid at Alexandria, Va., and additional mailing offices. Copyright © International Parking Institute, 2015. Statements of fact and opinion expressed in articles contained in The Parking Professional are the sole responsibility of the authors and do not necessarily represent an official expression of policy or opinion on the part of officers or the members of IPI. Manuscripts, correspondence, articles, product releases, and all contributed materials are welcomed

by The Parking Professional; however, publication is subject to editing, if deemed necessary to conform to standards of publication.

The subscription rate is included in IPI annual dues.

Subscription rate for non-members of IPI is $120 per year (U.S. currency) in the U.S., Canada, and Mexico.

All other countries, $150. Back issues, $10.

The Parking Professional is printed on 10 percent recycled paper and on paper from trees grown specifically for that purpose.

4

ADDING ‘NO’ TO OUR VOCABULARY

By Roamy Valera, CAPP

T

he word “no” makes many of us feel uncomfortable. It all started when we were kids. Now, my interactions and relationships with clients, partners, and colleagues are important for our business objectives to be realized.

I never want to feel or act like a cheap salesman or as someone who always is in agreement regardless of the outcome. Why say “yes” to delivering a service or product I know is not within the reach of my team? Can we as a group accomplish the desired thresholds of efficiencies and levels of service with the proposed offer?

Alli Collins is an executive consultant, speaker, coach, and creator of Break the Frame who works with many executives and organizations. She recently published 6 Keys to the Art of Saying No, which highlights six suggestions that will allow you to engage with honesty and purpose while maintaining a level of authenticity. Three that resonated with me: ● “Be honest with the requestor. You can give a big long reason why your answer is ‘no,’ but that doesn’t change the reality of your response. Giving a story, or worse, a story that is laced with a white lie to make someone feel better doesn’t work in the long haul.” ● “Supportively offer an alternative. We’re not four years old, and there is no need to shout ‘no’ at someone and charge off in the opposite direction. Recognize someone’s humanity and let them know you recognize the importance of their need, although you still can’t help. Try: ‘I can tell that this is important to you. Let’s talk about how we can make this work another time.’ If you want to open the door to deeper discussion on helping in the future, state that you want to help and let them know what’s stopping you. Ask: ‘Can we work together on this?’ ● “Stop talking: Simply say ‘no’ and don’t offer a ‘but’ as if you are not allowed to stand up for your needs and priorities. The more you talk, the more you’re trying to make yourself feel better for your response. Live with the truth of your ‘no’ and get clear on what you’re saying ‘yes’ to in your life in exchange.”

I trust the next time you are in a position to say ‘no,’ you’ll feel confident in not committing to an unnecessary position and walking away providing much more value to your relationship. ‘No’ can become the new ‘yes’!

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

ROAMY VALERA, CAPP, is senior vice president, municipal and institutional services for SP+/ Chicago Support Office, and a member of IPI’s Board of Directors. He can be reached at rvalera@ spplus.com.

CHANGE DOESN’T HAVE TO BE PART OF LIFE.

TM

We have been creating credit card accepting “Smart Meters” since 2005, and 185,000 meters later, we have changed the way people look at change. It is no longer necessary to carry a roll of quarters in your car to pay the meter. The innovation hasn’t stopped there. We have created an entire product suite to make parking management more powerful and more convenient. See how the IPS Solution can streamline parking in your city at IPSgroupinc.com.

SMARTER PARKING for SMART CITIES. TM

Copyright © 2015 IPS Group Inc. All rights reserved.

IPI BOARD MEMBER PROFILE

LAURENS ECKELBOOM Member, IPI Board of Directors Chief Strategy Officer, Parkmobile

I

n 2008, I was working for Parkmobile Group in my hometown of Amsterdam when our stakeholders asked me to spearhead a new venture in the U.S. They described the opportunity as a three-year commitment that would be an excellent next step in my career. I went home to discuss the move with my wife, and the opportunity quickly progressed from an intriguing idea to a sealed deal. During my wife’s childhood, she lived in Italy, France, and the U.S., and moving abroad (outside of Europe) was still on her bucket list.

We applied for visas, bought a new house in Atlanta, and came over with our four children in January 2009. Despite living in one of the loveliest parts of the Netherlands, we were impressed by the abundance of space, lush nature, and animal life in our new home. We became accustomed to squirrels running everywhere, deer feasting on the many flowerbeds in our yard, and the occasional coyote roaming the neighborhood. While I was flying all over the U.S. (46 states in seven years with Parkmobile), my wife was driving our kids to football, soccer, basketball, cheerleading, lacrosse, and a plethora of Cub Scout, Boy Scout, and Girl Scout activities. Now in the seventh year of our three-year commitment, Atlanta has become our home.

We enjoy traveling, and every year we spend two months in Europe visiting family and friends. It is funny, but we are starting to see Europe more and more through “American” eyes; our friends tease us about our American accents (even though my kids love to make fun of my Dutch accent, which is still easily detected).

This year, we decided to break with tradition and spend our vacation in the U.S. We flew into Los Angeles and spent three weeks driving through seven states to visit the Grand Canyon, Bryce Canyon, Zion, Arches, Yellowstone, Sequoia, and several other parks. We flew 5,000 miles, drove 3,200 miles, hiked 75 miles, biked 35 miles, rafted 15 miles, and climbed three miles. The vacation was a reminder that while we still enjoy European culture and history, we don’t miss the densely populated countries, limited space, and less abundant nature. From now on we will alternate our vacations so we can enjoy the best of both worlds in Europe and in the U.S.

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

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CONSULTANTS CORNER

EMBRACING CHANGE

By Joseph Balskus, PE

I

n the June issue, I wrote a story on millennials in the parking industry—we need to embrace them as our customers and employees. As a follow-up discussion in this column, I am including their successors, the Z Generation or the New Century Generation, which is also causing dramatic changes. Will these changes hurt our industry from the parking revenue generation side of the table?

JOSEPH BALSKUS, PE, is principal of CDM Smith. He can be reached at balskusj@ cdmsmith.com.

8

There are several concerns for our industry in the coming months and years. There is the general decrease in overall vehicle miles traveled that has been experienced in most parts of the country since before the Great Recession.

As we have all heard, traffic is always getting worse! However, the perception defies the reality and the data. Traffic volumes have been decreasing since 2007 and at best, increasing at a much slower pace than before the recession. In all other recessions, traffic volumes dropped but quickly came back and increased again beyond the previous numbers. As of this year, it appears that the previous 20 years of projections of annual traffic volume growth were and continue to be wrong.

Some believe the numbers will come back; others believe they will not because the downward shift this time is not directly tied to the economy or gas prices.

What does this all have to do with parking? A lot!

Because increased traffic volume means increased mobility that means activity in the downtowns, which requires parking.

Millennials and the new centurites, as I am calling them, are also choosing to live in urban centers instead of rural or suburban areas, causing a reduced demand for driving and parking in urban centers for those commuters. In fact, projections by demographers suggested a paradigm shift in population centers to urban cores and away from rural and suburbia.

Technology is fueling the change of less autodependency. Uber is leading that change in the taxi revolution and turning the industry on its head while providing quick and very accessible car service, benefiting both the rider and driver. That itself does not reduce parking demand.

Technology is both a boon and perhaps a threat to

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

the parking industry. On the positive side, technology has allowed for more convenience for parkers, from finding their parking spaces with guidance systems to payment systems with pay-by-phone to advanced parking meters and even online parking availability systems in congested downtowns.

Cars without Parking The threat to the parking industry lies potentially in autonomous vehicle technologies. Consider the notion that an autonomous vehicle will not need a parking space! It can go anywhere outside a high-demand parking area and park, rest, or wait for the next assignment, until its owner is done with work, or be leased to drive someone else.

Imagine the future, which according to Google and automakers, is not terribly far away. An autonomous vehicle “sleeps” somewhere outside a town. It awakes and drives into the town, picks up the owner at his house/townhouse/condo/flat/apartment or palatial suburban white picket fence homestead, to go to work.

The car drops the person off and leaves—no parking space required.

Is this too farfetched of an imagination? I think not.

Embracing Change So yes, the parking industry will be affected by technology. It is benefiting from technological advancements in actuation, controls, payment options, guidance systems, on-street systems, metering, and accounting, resulting in more efficient and robust systems for owners while increasing revenues.

We must find a way to embrace the technology revolution with the car, combined with a customer who is less dependent on the single-occupant vehicle, to allow our industry to not just survive but be part of the revolution and thrive in the new era for parking.

ISTOCK

Concerns Ahead

PLANNINGPARKING | CREATING PLACES

|

HELPINGPEOPLE

Check out some of the great new features on TimHaahs’ website: Visit www.timhaahs.com to read “Our Story,” meet our leadership team, and view our featured projects.

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“Happenings.”

Get answers to your biggest parking questions from our Parking

Atlanta

Jacksonville

Miami

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Database.

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Washington, DC

THE GREEN STANDARD

CASE STUDY: GREENING A CAMPUS

By Mark Pace and J. Michael Whitcomb, PE

M

ontgomery College in Maryland has incorporated ice thermal storage in its campus central plants as a summertime electrical demand management strategy since the early 1990s. Highly efficient rotary screw industrial chillers that use ammonia refrigerant (R717) operate at night when electrical demand costs are low and freeze water into ice to store the cold energy. The next day during the peak demand period, the chillers are load limited to reduce electrical demand, and the ice is melted to provide peak capacity.

MARK PACE is parking and transportation manager with Montgomery College.

He can be reached at mark.pace@ montgomerycollege. edu.

J. MICHAEL WHITCOMB, PE, is energy manager with Montgomery College.

He can be reached at mike.whitcomb@ montgomerycollege. edu.

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The ice is stored in commercial ice storage modules that are located adjacent to the plant. Advantages of this configuration are lower chilled water pumping costs due to colder water produced by the ice and reduced demand for large rotating equipment—generally, half of the cooling capacity is in passive ice storage. This equates to lower first-cost and lower life-cycle operating costs.

The technology is also one of a number of strategies that are being promoted as smart grid initiatives. Ammonia (R717) is a perfect refrigerant for making ice due to its low temperature properties as it is a natural refrigerant with zero ozone depletion potential and zero global warming potential, resulting in zero total equipment warming impact.

Montgomery College’s Takoma Park Campus expanded west into Silver Spring in 2004, repurposing an existing light commercial business area that included an old commercial bakery building. The college built two new buildings and converted the bakery into an arts center. A new five-level, 357-space parking garage was constructed adjacent to the arts center in 2008. A new high-performance central plant with ammonia refrigerant chillers capable of making ice for thermal storage was located in a portion of the lower level of the garage; this was perfect as site constraints made parking access difficult on the lower level. The six ice modules, each rated at 570 ton-hours, can supply approximately 427 tons of cooling during an eight-hour period. The plant also includes highly efficient natural gas-fired boilers and a co-generation (co-processes) natural gas engine-driven chiller with heat recovery. The plant is capable of providing all the heating and cooling needed for the three existing buildings and a planned future office building.

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

The Green Alternative for Asphalt The past several summers have involved asphalt repair and full-depth replacement on the parking lots at our Rockville campus. Opening up the substrate leads to stormwater management permitting fees and a longer time to complete a project due to limits on the amount of exposed substrate that is allowed. The repair work is also complicated by the fact that the lot sits on top of a large 12-inch gas line, making normal stone compaction more difficult as the gas company does not allow the vibration equipment that is normally used to compact the stone for a parking lot substrate. The city views our project this year as a maintenance project due to pulverizing the lower portions of the asphalt and stone substrate.

The material is then recycled and mixed with additives in a process known as full-depth reclamation (FDR).

The substrate is not left exposed as the recycled asphalt and additive mix hardens to create a new solid base for new asphalt paving. This method reduces the cost of material and hauling, increases pavement performance with a stronger and reconstructed base, and decreases installation time while minimizing environmental impacts of material disposal and reducing hauling emissions.

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THE BUSINESS OF PARKING LEGAL

CAITLYN JENNER AND THE PARKING WORKPLACE

By Leonard T. Bier, JD, CAPP

T

he rights of same-sex partners have been legislated and tested in the courts on a state-by-state basis. In June, the U.S. Supreme Court in the case of Obergefell v. Hodges, definitively decided the issue of same-sex marriage for all of America, ruling that same-sex marriage was legal and protected by the 14th Amendment to the Constitution, which guarantees “equal protection and due process” under the law to all persons.

The Supreme Court’s decision is important to IPI member organizations because customary privileges or rights of employment related to marriage and family in the workplace, including health insurance coverage, access to medical or other confidential records of a spouse, family leave, pension rights, survivor benefits, parental rights, and adopted children, among others, are now available to married same-sex partners in all 50 states and U.S. territories.

The Supreme Court’s decision to recognize samesex marriage as civilly sanctioned and legally binding should present no real problem to any IPI members.

It is simply a matter of getting the paperwork done and filed and the spouse’s information into the system.

Absent personal prejudice, the process of properly enrolling a same-sex marital partner in an employer’s benefit system should be no different than enrolling a heterosexual spouse when an employee marries after having been hired.

Identity

LEONARD T. BIER, JD, CAPP, is the principal of Bier Associates. He can be reached at lenbier@ optonline.net or 732.828.8864.

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An emerging issue for employers is sexual identity and transgender status—who I am mentally and biologically— which is distinct from sexual preference—who I love or desire. Bruce Jenner, gold medalist, motivational speaker, and reality TV personality announced this spring that he was a transgender woman. Jenner is now Caitlyn and is going through the process of hormone therapy and cosmetic surgeries to align her mental state as a woman and to alter her physical appearance from male to female.

The issue of sexual identity and transgender transformation is significant and of note for employers because there will be a need for accommodation in the workplace.

For example, until a person’s sexual transformation is complete, which restroom or changing facility does that person use? If a person has not yet elected to proceed with the process of physical transformation but has declared his or her sexual identity to be different than his or her anatomy, the same question applies. Along the same line of thought, what does an employer do after

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

a person elects to have the cosmetic surgery to align themselves with the sex of his or her identity but chooses to keep his or her original sexual reproductive anatomy?

If and when an employee informs an employer that he or she is a transgender person, does the employer have a duty to educate staff so there is no harassment of the employee and to take reasonable precautions to prevent a hostile work environment? Is the employee’s disclosure confidential or something that needs to be discussed with management to facilitate the education of the workforce as to proper behavior toward the employee?

Women’s universities and colleges are at the forefront of this emerging issue, as transgender, sexual preference, and sexual identity are more openly discussed and declared by young people and have to be addressed by these institutions for the purposes of admissions, dorm room assignment, and athletic participation.

I have no easy answers to the issues I have posed here. Like many transformational issues in America— religion, national origin, race, disabilities, sexual preference, and same-sex marriage—the rights, accommodations, and solutions related to sexual identity and transgender persons will be a process determined by legislation and court interpretation. The history of our nation is that ultimately our legislative and judicial systems have been able to protect the fundamental rights of all persons to “life, liberty, and the pursuit of happiness.”

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ON THE FRONTLINE

TRAINING TRANSFER

By Cindy Campbell

O

ne of the ways we invest in our staff is by providing opportunities for professional growth and development. When you’ve made that investment for staff training, are you ever left wondering afterward what, if anything, those who attended got out of it? Was it worthwhile, or did it end up being counterproductive?

How did you find out?

The U.S. Office of Personnel Management provides a great definition of training transfer: “Training transfer means that learners are able to ‘transfer’ the knowledge and skills learned in a training session back to their jobs. The importance of training transfer cannot be overemphasized. Organizations spend billions of dollars each year on training, yet only a fraction of that investment results in improved performance if training transfer is not supported by stakeholders (i.e. any individual or group that has a stake in the transfer of training). These include managers, peers, customers, and the employer. The goal of training is not simply to gain knowledge and skills but to transfer learning into performance, which in turn leads to improvements in agency results. Training transfer is not an event; it is a dynamic and complex process that requires planning.”

When you have invested in the right training—at the right time—for your staff, the benefits to you and your organization are significant and measurable. They include increased productivity, enhanced job knowledge, individual contribution, and employee loyalty.

How It Works

CINDY CAMPBELL is IPI’s senior training and development specialist. She is available for onsite training and professional development for IPI members and can be reached at campbell@ parking.org.

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While there are a number of methods you can adopt to increase the likelihood of learning retention and skill development, here are a couple of simple steps to consider implementing.

Meet with the staff trainee and his supervisor following the training session. Set up the meeting in advance of the training to ensure that the trainee will understand that a post-training debriefing is an expectation. Be clear about the kind of details you’ll be looking for in the debriefing: specific points or topics that resonated with the employee, topics that were applicable and those not as applicable, and whether or not the training

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

would be useful to others within the organization. If you are not the trainee’s immediate supervisor, include him or her in the meeting as well. The meeting will help the supervisor better understand how the employee benefitted from the training.

Ask the staff trainee to provide a work team briefing about the training session. The team briefing process not only provides a learning opportunity for the group but also helps to reinforce the concepts or skills that were presented during the training. It also provides an opportunity for the trainee to act as a mentor or role model for his work team peers. Again, the staff trainee should understand this post-training expectation prior to attending the training session.

If a training session is attended by an entire work team, bring them back together as a group to discuss the training topic. Let the team know in advance of the training that there will be a debriefing and discussion on the training topic. Group discussion should include how to effectively apply the training on the job. It’s best if you can bring the team back together while the subject materials are still fresh in their minds, preferably within one week of the training session.

Make it a point to follow up down the road. Let them know at the first posttraining meeting that you will be meeting again (e.g., one month, three months, or as appropriate) to discuss the practical application and success of the training.

Your efforts in support of training transfer are a solid investment in the development of your team. It’s not difficult to understand why work environments that encourage continual learning generally have happier staff who feel more satisfied in their careers. When you think about it, isn’t that what we all want?

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PARKING SPOTLIGHT CONCEPT

SAILGATING: A NEW TWIST ON GAME DAY PARKING

By Bill Smith

T

ailgating is an autumn rite of passage for college students and fans of college football. Every Saturday, they gather in stadium parking lots across the country to celebrate with fellow fans and get ready for that day’s game. Many university parking departments make space available for tailgaters to safely enjoy themselves before games.

When you think of tailgating, chances are you picture row upon row of football fans parked in a stadium parking lot, dressed in their team’s gear, grilling food, and tossing a football around. If you visit Baylor University before a home football game, you’ll see that … and much more.

Baylor, which is located along the Brazos River in Waco, Texas, takes tailgating to a whole new level with its “sailgating” program. Through the program, the university makes space available on the Brazos for students and other fans to gather a few hours before home games to enjoy the river—they essentially get to tailgate on the water. There are nine docks with space for 18 boats for members of the Bear Foundation, a group

BILL SMITH, APR, is principal of SmithPhillips Strategic Communications and contributing editor of The Parking Professional. He can be reached at bsmith@smith-phillips. com or 603.491.4280.

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

comprised of university benefactors who reserve slips for the season. The university also provides space along a 150-foot floodwall for boaters to tie up or drop off people.

The sailgating program has been enthusiastically embraced by the Baylor community since it was introduced last year. Fans come by the dozens in pontoon boats, kayaks, and even a few yachts, to eat, drink, play, and celebrate their Baylor Bears. And when game time comes, they leave their boats and make the short walk to McLane Stadium. Early in the season, when temperatures can reach into triple digits, it’s not unusual to see 100 boats or more on the river. Even late in the season, when it is much cooler, there will be dozens of boats.

The Idea The sailgating program was the brainchild of architecture firm Populous, designers of Baylor’s McLane Stadium. The idea was to take advantage of the stadium’s close proximity to the Brazos, which runs through the heart of Texas and plays a storied role in the state’s history.

“We wanted to offer our students and fans a unique experience,” says Henry Howard, Baylor University’s associate athletics director for facilities and operations. “The Brazos River is very important to Central Texas, and we thought it was fitting to let our fans enjoy the river as part of their game day tradition.”

The university sees sailgating as an extension of its tailgating program, through which the university provides parking for R.V.s and other personal vehicles in campus parking areas. Fans are allowed to park their vehicles in specially designated areas at 5 p.m. the day before home games, and tailgating opens at 8 a.m. on game days—6 a.m. when games are scheduled to start at 11 a.m.

The sailgating program was also a great way to christen the newly built McLane Stadium, which opened in August 2014. The 45,000-capacity facility sits on the Brazos, directly adjacent to the I-35 corridor, and it serves not only as the front door to Baylor University but also as the east anchor of downtown Waco. Last year’s opening of the $266 million facility marked the return of football to the Baylor campus after 76 seasons, during which the Bears played at Floyd Casey Stadium in Waco, nearly four miles from campus.

“It is exciting to have football on our campus once again, and the sailgating program is a fun way to celebrate its return,” says Howard. “It has been a hit with our students, alumni, and fans.” parking.org/tpp

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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How can college and university campuses best plan for a generation of students who embrace multi-modal and human-powered transportation like no other before?

Nicole Chinea, CAPP Director, Parking and Transportation

Texas Medical Center Embrace the change. Plan to ensure feasibility. Learn from others embracing similar programs. Solicit student feedback to ensure that the needs are being met for the majority of the student population showing interest.

Frank Giles Area Manager

Lanier Parking Solutions This generation of students is accustomed to sharing everything from information to cars to even homes. I think the key would be to allow students to share transportation easily through social media and other technologies.

Steve Rebora President

DESMAN Design Management Affordable transportation options matter to today’s students more than perhaps any preceding generation. University leaders and transportation planners should welcome this trend. Campuses will have to accommodate this demand or risk losing students and faculty to places that do.

Brett Wood, PE, CAPP Dan Kupferman, CAPP

Director of Car Park Management Systems Walker Parking Consultants/Walker Restoration Consultants It’s not just college students—multi-modal transportation centers are popping up everywhere, as are bicycle sharing systems and bike lanes. When planning for these on campuses, include showers and lockers as this will encourage greater human-powered participation.

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

Parking and Transportation Planner

Kimley-Horn and Associates, Inc. Understand the needs and desires of the younger generation and tailor your parking and transportation program to meet them. Focus on information, sharing resources, and finding opportunities to introduce creative transportation modes. And don’t be afraid!

The opinions, beliefs, and thoughts expressed by the contributors do not necessarily reflect the opinions and viewpoints of the International Parking Institute or official policies of IPI.

IPI’S ASK THE EXPERTS

Call for Speakers Deadline: September 25, 2015

Share your expertise and real-world insights by presenting an education session at the largest gathering of parking professionals in the world.

Impart lessons learned, build your resume, gain visibility, and earn a 25 percent registration discount.

This is a competitive process, so send us a proposal that will be music to our ears!

For presentation criteria and submission details, visit ipiconference.parking.org/2016/ call_for_speakers.cfm Contact: Kathleen Federici at 571.699.6927 or federici@parking.org

EXTRA

By Kim Fernandez

I

f you’ve ever had your car valet parked in Spartanburg, S.C., and thought the guy behind the wheel—the one with the big smile and friendly greeting who hustled a little bit more than usual to get you where you were going—looked vaguely familiar, you probably saw him on T.V. last winter wearing a different kind of uniform. That’s because your valet was Landon Cohen, who made headlines playing defensive tackle for the Seattle Seahawks in the 2015 Super Bowl.

“I’m almost an expert,” laughs Cohen, who started valet parking cars with some high school buddies at parties and private events in 2001 and founded The Valet, LLC, in 2012. “At 20 years, you become an expert.”

Cohen says he loves everything about the parking industry, from the chance to meet customers to the opportunity to get a little exercise on the job to driving some pretty sweet rides, even for short distances, but that the best part is mentoring teens and young men who come to work for him. And even though he’s realized his childhood dream of playing in the NFL, his real passion, believe it or not, is parking cars.

“I’m in the people business,” he says. “The car is very important to me, but I want my employees and my customers to understand that this is really about genuine human contact.”

The Story Cohen spent his whole life in Spartanburg—his mom is a school guidance counselor there—and always wanted to play football. He played the sport and ran track and field at Spartanburg High before heading to Ohio University, where he earned second team All-Mid-Conference Honors his sophomore year and started every game his junior and senior years.

He was drafted by the Detroit Lions in 2008, where he played six games his rookie year and 14 games his second year. Since then, he’s been a proud member of the Jacksonville Jaguars, New England Patriots, Dallas Cowboys, Chicago Bears, Buffalo Bills, and the Seahawks, for whom he played in his first Super Bowl last February. Through all that, his off-season was spent parking cars.

HE’S PLAYED IN THE SUPER BOWL, BUT NFL DEFENSIVE TACKLE LANDON COHEN SAYS HIS FIRST LOVE AND FAVORITE JOB IS PARKING CARS AS A VALET.

POIN S parking.org/tpp

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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“Nobody taught us how to do it,” he says of the group of friends who first came up with the idea of valet parking in high school. “We were a bunch of kids. We got together and decided to wear khaki pants, white shirts, and neckties and go valet park some cars.” They put themselves out for private parties and events and found business came to them almost immediately. Along the way, Cohen figured out his charismatic personality and big grin went a long way toward making customers happy.

“It was all about service, and I was loving it,” he says. “I’ve always been compelled for whatever reason to come out of my shell with people, and I really enjoyed the work.”

Business grew, and in 2012, Cohen formally launched The Valet, LLC., working with the city to set up shop on what he calls an “eat what you kill basis” and offering valet parking services to downtown businesses along with “THE CAR private events. It was like nothing IS VERY Spartanburg had ever seen.

“Getting started, especially in a IMPORTANT town like ours, is a huge learning TO ME, BUT curve,” he says. “Things had been done the same way for a long time, I WANT MY and it was tough to get started. People didn’t understand something EMPLOYEES new and that this could help them.

AND MY We had to explain that we could CUSTOMERS TO alleviate any parking concerns they had and that would alleviate other UNDERSTAND levels of stress for everyone. Once they understood that, it took off.”

THAT THIS IS “We set up shop in downtown SparREALLY ABOUT tanburg and started passing out cards.

We went to every business there was,” GENUINE he says. “I have two great mentors at home, and every meeting I wanted to get, HUMAN I was able to arrange thanks to them. I CONTACT.” learned a lot about people, transportation, customer service, and how to do business from them.”

Today, The Valet works five or six events a week and employs 14 workers, many of whom started with Cohen as teens and have worked their way up to management positions. Cohen works hard to mentor his employees and says the payback has been tremendous on several levels.

Mentoring “Mentoring these guys is one of the biggest things we do,” he says. “I’m a lead-by-example kind of guy, so at

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

events, I’ll start parking cars myself and show them how it’s done. A lot of these guys are 18 or 19 years old.

I ask them to speak with everyone who comes down the street and get them to come out of their shells. I search for that personality with everyone who works for me.”

While Cohen says many of his employees apply because they love cars, they have to be totally committed to customer service as well, and that goes beyond keeping vehicles safe. “This is all about individual care,” he says.

“I don’t care if you have a 1978 Camaro or a 2014 Bentley, you’re going to be treated exactly the same. My guys are looking to serve their community and serve other people, and we all get enjoyment out of that.”

One of the conditions of employment is that if an employee leaves The Valet, he or she has to bring in a suitable replacement. Cohen says while it sounds unorthodox, it’s one of the things that cements his bond with his employees, and they’re very careful about who they recommend for hire.

“It’s worked very well,” he says. “People are very invested in being part of our team.”

Run Fast, Drive Slow

The Player and the Game

Run fast, drive slow is The Valet’s motto, and it’s one Cohen Currently a free agent, Cohen says he brings his football developed with purpose—the same way he approaches mentality to parking cars and vice versa and that being a everything else in his business and his life. valet actually has a lot in common with being in the NFL. “I get in shape with this job,” he says. “The first two “This is about relationships, and it’s about being years, I’d run this hill where we parked the cars. It was a teammate,” he says. “I’ve been a journeyman—six a great hill, and I’d sprint it, maybe about 20 times a teams in eight years. I have to learn how to be part of a day. It was like old-school Herschel Walker training. different team very quickly, and that’s something I try People would see me doing squats in my down-time to teach these guys here. You’re parking with three guys and doing push-ups to stay in shape, and it was really you’ve never worked with. This is not about hazing. You cool to be both parking cars and working out—finding bring on the new guy and you help him and ultimately, time to do both that way.” at the end of the day, you’re making a living with him.

His customers also got a kick out of watching him Our guys split the tips, so the better the new guy does, bolt up the hill for their cars and then carefully and the better you do, and it’s all about helping and making slowly park them, and a slogan—and a way of doing the operation run smoothly.”

He also tries to teach them lessons he’s learned and business—was born.

“You’re taking off to help them and then driving slow,” pass on his commitment to service and to finding the he says. “There’s definitely a strategy to it. You take the purpose in any job. person’s keys and take off running, “When you give somebody a genuine and that’s part of the show. They smile, they can’t help but give you one back,” get you, they get a show. That’s also he says. “If you give a tight-lipped, Kermit the service, and it means they’re the Frog smile, that’s what you’re going “YOU KNOW, getting their car back in a timely to get back there, too. If you happy to see manner and you’re going to make someone, they’re happy to see you or they’ll YOU CAN up time running fast. Then you fake it because they appreciate your energy.”

ENJOY catch your breath, get in the car, It’s an energy he passes on to his workers. adjust the temperature based on “This has been a really, really cool thing,” he ANYTHING IF their instructions and to make says of his parking experience. “I enjoy it.

YOU LOOK FOR them comfortable, and you return You know, you can enjoy anything if you look the car and handle yourself with for the higher purpose. It has nothing to do THE HIGHER poise. So you pull up slow, because with the money I make and everything to do PURPOSE. IT there’s nothing worse than a valet with serving people. How many people can I squealing tires like Ferris Bueller employ? If I have 100 employees, I’m helping HAS NOTHING all over again.”

100 people pay their bills and teaching them He also teaches his valets to the philosophies of loving and serving that TO DO WITH chat up customers in an approwe’ve based this business on. That 100 people THE MONEY priate way. “I tell my guys they can multiply that energy to the next 10,000 build up their karmic points every people we serve. It keeps going.

I MAKE AND time they’re out here,” he says.

“We have that team chemistry,” he says of EVERYTHING “Every time you serve and do it his employees. “They have to be physically with love and go the extra mile, in shape to do that job, and being with them TO DO WITH you’re building it up. It’s a double is kind of like being a football coach. We whammy for life.” need the best chemistry for it to work. I SERVING The lessons come honestly. “I want to be out there with them, and they PEOPLE.” love the human contact I get every like the guys they work with and will go time I open up a car door,” he says. to bat for them.”

“I see a couple arguing like crazy And that’s why there’s a sentence before I open up that door, and he’s repeated to everyone from his emit’s my chance to see if I can make ployers to his customers to ESPN: things better for a second. I get ex“I think,” he says, “valet parking is the best treme enjoyment from interacting job in the world. I love being in the parking from people on a genuine level.” industry.” parking.org/tpp

KIM FERNANDEZ is editor of The Parking Professional. She can be reached at fernandez@parking. org.

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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The 2015

IPI CONFERENCE & EXPO

Sets Records, Makes History landed at the Mandalay Bay in late June for the biggest and best conference and expo in the industry, and the 2015 IPI Conference & Expo delivered. More than 250 exhibitors in a hall the size of three football fields, more than 3,200 industry professionals from 42 countries, 60+ education sessions and events, three keynotes, a record CAPP class, the first Park TankTM, and hundreds of networking opportunities left attendees a bit breathless but very well prepared to return home and take on the future.

Enjoy these highlights, peruse the new products and services introduced at this year’s show, and mark your calendar to join IPI and your parking colleagues in Nashville for the 2016 IPI Conference & Expo, May 17-­20. See y’all there!

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

PHOTOS BY JOHN KREIS

W

ERE YOU IN LAS VEGAS THIS SUMMER? More than 3,200 parking professionals

SHARING WISDOM Three keynote addresses offered industryspecific and general-business information attendees could put to work right away in their businesses. As always, they were very entertaining to boot!

First up was John Martin, CEO and co-founder of GenerationMatters and CEO and co-founder of the Southeastern Institute of Research, with “Ten Transcendent Trends Reshaping the Future of Parking.” He talked about changes and virtual winds pushing the industry forward and said the industry has “surely earned the

parking.org/tpp

right to say Parking Matters®. You guys have been at the point of change,” he said, and focused on the trends that will shape the industry from here, including less vehicle ownership, increasing favoritism toward online shopping instead of in-person, and autonomous vehicles and growing shared mobility models.

The second keynoter was Gordon Price, director of the city program at Simon Fraser, who talked about forces of change shaping urban areas and how those will change the focus, purpose, and design of

parking. Originally designed for streetcars, cities had to morph to accommodate individually owned cars, he said, and they’re going to have to do that again to keep up with preferences for shared vehicles, commuting by bike and on foot, and shifts in where people will choose to live Last up was Barry Mahar, author of ‘Filling the Glass,’ who spoke on powerful communication for leadership and professional success. Pulling some audience members out of their seats for demonstrations, he focused on “moving people along without pushing against them.” “The more people respect you,” he said, “the more impressed they’ll be when you make them feel important.

And if the people who work with you don’t respect you, they simply won’t give a damn.”

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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CONGRATULATIONS to the winners of this year’s Expo Best in Show awards! HUB Parking Technology, Watry Design, Inc., and Amano won Best in Show in their size categories. Passport Parking won second place, and Genetec won third in their category. The People’s Choice award was won by Nagels North America. Competition was tough among so many creative and eye-catching booths. We can’t wait to see what everyone comes up with next year!

ENTREPRENEURS SWIM WITH THE SHARKS IPI’s Smart Parking Alliance hosted the first-ever Park TankTM, offering six highly ranked entrepreneurs the chance to swim with our very own parking “sharks.” Each of the competitors revealed new approaches to parking challenges, but Smarking stole the hearts of the judges and the audience, garnering both the grand prize award and the people’s choice.

Keep your eyes peeled on the shoreline—Park TankTM will be coming up for another round of intrepid business leaders in 2016!

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

Celebrating Green

The Green Parking Council, an affiliate of IPI, presented plaques to the first seven parking facilities to achieve Green Garage Certification: ●● Bank of America Plaza, ●● Charles Square ●● Silver Spring Metro Los Angeles, Calif.

Garage, Cambridge, Plaza, Silver Spring, Mass.

Md. ●● BI Group Place, ●● Cornell Forest Home, ●● Westpark Corporate Houston, Texas.

Ithaca, N.Y. Center, Tysons, Va. ●● Canopy Airport Parking, Denver, Colo.

Green Garage Certification has been called the “LEED of parking.” For more information, visit greenparkingcouncil.org.

CONGRATULATIONS TO THE WINNERS OF THIS YEAR’S POSTER SESSION: For Every Barrier, There’s an ANSWER.

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1ST PLACE:

University of Arizona for “Campus Bike Programs: Success Requires a Robust Approach” “AutoVu Paid for Itself in the First 2 Months”

Increasing Enforcement Efficiency and Compliance with a Unified Pay-by-Plate Approach

City Parking by the Numbers 

City Implements Pay-by-Plate Parking and Migrates to Virtual Permits

2,358

on-street metered parking spaces

5,066 parking garage

– Bryan Greene Parking Enforcement Supervisor Transportation and Mobility Department City of Fort Lauderdale, Florida

Automatic Detection of Scofflaws and Violations

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Improved Customer Experience

Efficient Enforcement for Multiple Permits

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10 private lots

Relying on random checks, operators would identify an average of 5 scofflaw vehicles per month.

Operators based their routes and schedules on speculated trends.

Extending a parking session was inconvenient as it required the customer to reprint a ticket and return to display it on their vehicle.

Challenge

Challenge

Solution

Solution

Solution

Solution

AutoVu automatically alerts parking operators to every scofflaw and the vehicles are immediately booted.

Challenge

Using statistical data from the AutoVu system, managers can better understand zone occupancy and parking trends and allocate resources and devise routes around peak parking times and locations.

With the city’s new pay-by-plate system, customers can extend parking sessions from anywhere using their smartphone and no longer have to go back to their vehicle.

Operators would pull various lists from many different systems to validate permits and scofflaws manually.

AutoVu simultaneously manages all permits and alerts operators to violations. Whether from pay stations, mobile apps or long-term permits lists, all parking by-laws are seamlessly enforced through AutoVu.

Presented by: To learn more about this case study and other AutoVu ALPR Solutions from Genetec visit: genetec.com/autovu

2ND PLACE:

City of Fort Lauderdale for “Increasing Enforcement Efficiency with Multi-Rule Pay-by-Plate Enforcement”

RECORD CAPP CLASS GRADUATES

3RD PLACE:

CHANCE Management Advisors for “Be Boulder: To Monetize, Outsource or Internally Improve a Parking Program?

One University’s Approach”

SEATTLE PLAYS LIKE A PARKING PRO t

The City of Seattle sets on-street parking rates based on demand to provide reliable, convenient parking.

14

| SDOT

STUDY

2014

ANNUAL

AREA

BEL

The Seattle Department of Transportation

PAID

PARKING OCCUPANCY

LTO WN

ANNUAL REPORT 2014

REPORT

The Belltown and southeast North >2013 subarea parking by Bell is bounded St. regulations:

DAYTIME

PEAK

3-HR 8 AM-7PEAK PM

UNI68 % VER

OCCUPANCY 7 PM occupied spaces of available

3-HR 8 AM-7PEAK PM

OCCUPANCY 7 PM Percent

20%

0%

3pm

10am

OCCUPANCY 120% occupied of available

$

100%

PAID

by Alaskan

RICT CORE

list

Target

80%

40%

20%

HOURS TIME

8PM

AFTER

RATE

PER

70%-85%

SDOT

5 PM

11am

REGULATIONS

12pm

HOUR

PERIP

| 31

HERY

list

evening 2014 6-7

Target

81%

PM

Range

70%-85%

afternoon 2013 11 AM-5 >89% PM

85% 2013>80%

afternoon 2014 11 AM-5

94 %

PM

90% 95% 100%

2014

86 %

4pm

Target5pm Range

LIMIT

10am

2014

6pm

70%-85%

7pm

ACTION

8pm

>INCREASE

RATE

We will raise area this with was on rate the watch because an occupancy 2014 this the occupancy list of 89% in 2013 1pm is 88%.and in 2pm

PAID

$2.50 (8-11 AM) $3.50 (11 AM-6 PM)

evening 2013 6-7 PM >79%

11pm

2014

2hrs

3HRS 9am

PARKING

Range

ARE

60%

8AM to

2014

Way,

70%-85%

10pm

70%

April

8am

THIS REPORT PRESENTS ON-STREET OCCUPANCY DATA FOR SEATTLE’S PAID PARKING NEIGHBORHOODS AND INCLUDES RATE AND TIME CHANGES THAT HAVE OCCURRED SINCE 2013.

Range

DIST

2014

96 %

9pm

ACTION 65%

>DECREASE

0%

FALL

REPORT list Target

>64% Range 70%-85%

8pm

60% 2014

LIMIT

RATE We will lower the daytime the

BY TIME12pm below rate OF DAYis 1pm target occupancy because 68% at 52% was in 2014.

2pm March in 2013 2013 3pm and

11am

REGULATIONS

HOUR

spaces

2.50

TIME

4hrs

9am

PER

7pm

55%

8PM

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RATE

63 %

March

2pm

8am

2014

70%-85%

2014 S, and Square ANNUAL 2013>89% >2013 west of Periphery PAID PARKING parkingAlaskan is Way located 85% OCCUPANCY regulations: S. outside of the 90% REPORT Rate PEAK Core, $3.00, OCCUPANCY 95% south paid hours of Columbia 100% (3 HIGHEST 8 AM-6 St, PM, north 105 HOURS) time morning % of limit Edgar 2014 AND2014 100% 2 hrs.

9-10AM Martinez 7 PM 2013 OCCUPANCY 2013>107% morning Drive April 2013 4pm S, east 2014 5pm 9-10 of 5th Watch Target AM 6pm Ave

OF DAY

1pm

HOURS

40%

8AM to FALL

Range

70%Pioneer

DAYTIME

12pm

TIME OF DAY PRICING

occupied

spaces of available

1.50

$

60%

OCCUPANCY 7 PM

Percent

Target

65%

120% 100% 80%

PAID

Watch

SITY

74 %

PIONEE 88 % R SQU

2013

BY TIME

11am

REGULATIONS

HOUR

OCCUPANCY

2014

The University Washington District >2013 65% 60% campus. Core parking is 65% It is regulations: alongcentered along 70% and between University Rate PEAK $2.00/hr, NE OCCUPANCY Way paid 50th St, (“The hours NE (3 HIGHEST Ave”) 8 AM-8Boat and 85% St, Brooklyn HOURS) the PM, 2014 time 90% Aveblocks AND closest limit 7 PM 2 hrs NE and STUDY OCCUPANCY to the / 3hrs 15th AREA University after Ave NE. 5 PM. April of Watch 2014

DAYTIME

March

10am

PER

NORTH

| SDOT

STUDY

OF DAY

OCCUPANCY

9am

PARKING

RATE

on the north $2.00/hr,

by Denny paid Way, hours northeast 8 AM-8 HOURS) 2014 by 6th PM, ANNUAL time Ave, AND limit southwest 7 PM PAID 4 hrs.

AREA PARKING OCCUPANCY

(3 HIGHEST 36

55% 2013>53%

BY TIME 120% 100% 80%

8am

2014

Rate

OCCUPANCY

2013>52%

50%

OCCUPANCY

60% 40% 20% 0%

FALL

Percent

On behalf of the International Parking Institute and the University of Virginia, congratulations to our outstanding CAPP class of 2015. The 54 CAPP graduates—the largest class in the program’s history—come from private and public, U.S. and international parking organizations at universities, cities, airports, corporations, technology providers, consultants, and transportation authorities.

8AM to

3pm

HOURS

4pm 5pm

TIME

6PM

6pm

LIMIT

2hrs

2014

7pm

ACTION

>TIME

8pm

OF

RATE DAY We will morning lower the below because rate in the target be raised occupancy occupancy in at 63%. the is The afternoon rate is above will target because at 94%.

www.seattle.gov\parking

HONORABLE MENTION:

City of Seattle for “Seattle Plays Like a Parking Pro” PEOPLE’S CHOICE:

City of Tucson/Park Tucson for “Park Tucson: Smart Parking, TechnologyEnhanced Customer Experience”

NETWORKING AND FUN About 800 IPI Conference & Expo attendees met and mingled with their industry colleagues at the Mob Museum, the National Museum of Organized Crime and Law Enforcement. Afterward, attendees enjoyed the Fremont Street Experience, a five-block entertainment district in historic downtown Las Vegas.

The IPI Board participated in a “thriller” of an event.

They saw Michael Jackson ONE, the Cirque du Soleil show featuring songs by Michael Jackson. The acrobatics, dance, and visuals took them on a journey through the music and spirit of Michael Jackson.

This year’s international welcome reception was a special treat for 455 attendees from more than 40 countries.

28

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

YOUNG PROFESSIONALS IN PARKING LAUNCHES AT ICE BAR IPI’s new Young Professionals in Parking (YPIP) group kicked off in a very cool way at the Minus 5 Ice Bar. (We think parking peeps in parkas rock.) The soldout event was a big hit and the perfect way to launch this new group, designed for parking professionals younger than 40. Look for a schedule of YPIP-hosted events starting this fall and a YPIP Facebook Group launch in September!

EXPO-OPOLY WINNERS CELEBRATE Congratulations to this year’s Expo-Opoly winners! Tracy Read, Middle Tennessee State University, and Gael Aime, Lancaster Parking Authority, each accepted their giant checks after playing the game and entering the drawing. Enjoy your winnings!

FIRST APOS RECOGNIZED IPI’s new Accredited Parking Organization (APO) program launched at the 2015 IPI Conference & Expo­—honoring five parking organizations in the inaugural class. The APO gives parking organizations a standard to measure their progress in achieving industry best practices. The accreditation process will inspire organizations to improve their programs, facilities, services, and results,and promote an organization-wide focus on efficiency and excellence. Read more about this year’s APOs in the August issue of The Parking Professional and learn more at parking.org/ apo.

5K FUN RUN This year 30 runners and walkers took to the Las Vegas strip at 6 a.m. Jenny Chavez was the first-place female. Former IPI Board Chair Casey Jones, CAPP, came in first place for the men with a photo finish against Joel Martin. Last year the two were in the reverse order. Great motivational rivalry!

parking.org/tpp

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

29

EDUCATION CAPTIONS IPI in Vegas proved to be a stellar year for professional development with the introduction of the Building and Construction Management track. This track offered LUs and PDHs for attendees in need of those credits. We once again had the ever-popular Ignite sessions and introduced our online session evaluations using the IPIConf app!

Proving that everything in Vegas has maximum returns, IPI added a new ShopTalk this year called Trending Now! Five ShopTalks and five more track wrap-up sessions at the end of the conference presented in a ShopTalk format that gave attendees everything they wanted. These are the perfect sessions for learning new perspectives and meeting others in your sector.

30

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

Introducing…

T

HE IPI CONFERENCE & EXPO has become the biggest place to introduce new products

and technologies, and the 2015 event was no exception. Dozens of companies launched parking-specific offerings designed to streamline operations, improve efficiency, and keep people moving. These are a few of the new products and news announced in Las Vegas. For more information or to contact exhibitors directly, visit ipiconference.parking.org.

AIMS-EDC Targets Needs

AIMS-EDC Corporation offered information on its Automated Issuance Management System, providing clients with remotely hosted functionality and features commonly found on onsite systems. It’s safe, secure, and PCI compliant, and features database, application, and web server hosting along with updates, patches, and reduced server expenses and time needed. It’s reliable and offers backup on East and West Coast data centers.

Amano McGann and Umojo Join Forces Amano McGann and Umojo have partnered to provide a completely automated remote garage management platform designed to lower labor costs, reduce open-ended tickets, and provide key metrics and business intelligence to owners and operators. Through integration of Amano’s OPUSuite Software and Umojo’s Garage Resource Management platforms, customers can get real-time stats, call reports, and financial information about their facilities. The platform will allow operators to fully automate facilities without building physical call centers; agents only need computers with Internet connections and headsets to take calls from anywhere.

parking.org/tpp

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

31

Cale Introduces Apple PayEnabled Pay Stations Cale introduced secure contactless card readers that accept Apple Pay for its Cale WebTerminal pay stations.

The option allows customers to quickly and easily pay using an iPhone 6 or 6 Plus or Apple Watch. The new contactless reader is also capable of accepting other NFC mobile wallets in anticipation of the shift to more EMV transactions. Cale will offer the contactless card readers as a field upgrade option to existing Cale WebTerminal pay stations and as an available option for new terminals manufactured after September 2015.

Crane Showcases Banknote Recycler Crane Payment Inovations showcased its new MEI SCR banknote recycler at the IPI Conference & Expo. The SCR is a two-denomination note recycler based upon MEI’s SC platform that has a field installed base of 1.5 million units. It combines the performance and reliability of SC Advance technology with the benefits of note recycling as part of a total cash management solution. The architecture features an anti-stringing module as part of a feature set that will set the standard for security in note recycling.

Critical Environment Technologies Canada Launches Controller The QCC Quad Channel Controller is a field-programmable controller that offers four gas channel inputs from digital and/or analog transmitters, making it an ideal fixed-gas detection system for enclosed parking facilities. The ability to customize the configurations in the field to meet specific application needs is what sets this controller apart. It also features three relays, an audible alarm, wireless communication, and an optional analog output module with data logging capabilities.

Designa Displays Yardstick of the Future Designa showed off the yardstick of the future, which it says is new technology. The company puts together tailor-made solutions for parking owners, offering capacity utilization, increased security, and improved customer retention. Web and app services offer a great range of solutions while secure credit card handling and reporting tools ensure secure operations. Online contract management and cash-free payment make life easier for everyone.

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

Fastprk Reduces Searching Time Fastprk introduced its Smart City system that helps drivers find parking spaces more quickly and allows cities to manage their parking resources more effectively. It informs drivers of where to find vacant parking spaces via smartphones or electronic street panels and allows cities to monitor and manage parking bays 24/7, obtaining real-time occupancy and correlating it with payment information, offering significant extra revenue for the city.

GateArms.com Introduces New Gate LED Controller Fybr Introduces Smart City Fybr, formerly StreetSmart Technology, showed off its Smart City technology, which improves communities and creates better places to live and work. The system offers wayfinding through its app, ParkingGenius, which leads drivers to open spots and offers pricing and other information. It also provides intelligent hang tags for reserved parking, sensors and enforcement tools to keep streets moving, motion-based street lighting, and structural systems, along with gas and water leak detection and waste management services.

LED-lighted barrier gate arms and LED tracks on swing gates are now easier than ever to install and control. The MUTCD-compliant LED Controller can be easily configured on a Windows PC to accommodate most gate scenarios. Works on most gate operators.

Make your gates turn green when opening and flash red while closing.

GoParkit Technologies Launches First-of-Its-Kind App GoParkit Technologies exhibited the first GIS location-based, pay-by-cell parking app on the U.S. market. The solution enables drivers to conduct parking transactions via smartphones and uses GIS mapping technology as the basis for the platform. The first time of use, the driver downloads the app and registers his or her vehicle(s). After that, he or she simply chooses the duration of stay; the cost per hour, time restrictions, and location are all automatically populated by the phone’s GPS. No visit to a pay station or code entry is required.

Gtechna Releases Payby-Plate Whitepaper

GreenTech Automotive Introduces MyCar GTA used the 2015 IPI Conference & Expo to introduce its 100 percent electric MyCar vehicle to the parking industry. MyCar’s low MSRP and low operating costs make it affordable for fleets and multiple applications, and it costs only $1.40 per day to charge. It can be recharged anywhere via any 110 AC volt or 220 AC volt wall outlet. It has a range of 65 miles and a top speed of 25 to 35 miles per hour and offers a three-year, 36,000-mile warranty. It’s a great solution for parking enforcement, campus security, car sharing and rentals, airports, hospitals, and municipal governments. parking.org/tpp

Gtechna released a white paper on pay-byplate technology, part of its Turnkey Essentials Series, exploring potential pitfalls and solutions in those systems. The paper categorizes four main elements that challenge the parking market and allow tickets to be issued in error, which is detrimental in many ways. It also offers solutions to common problems, including latency, lack of communication, human error, and machine error.

These solutions include automatic checks and balances and vetting that suppliers are experienced and can build a system that works for each operator.

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

33

H.E. Williams Offers Complete Site Lighting Solution H.E. Williams’ Voltaire Series Architectural LED lighting offers complete solutions for the parking industry. The high-performance, energyefficient lighting is built for durability and ease of installation. The fixtures are attractive and will respect and complement architectural details. The Voltaire Series was conceptualized, designed, and manufactured in the U.S.

Imagina Introduces ParkEyes Imagina exhibited ParkEyes at the 2015 IPI Conference & Expo, displaying its total parking control solution that increases turnover, improves customer loyalty, increases system efficiency, and reduces pollution. The complete parking guidance system can track each car using its number plate or parking ticket and allows operators to watch each parking space in real time. A directional map shows the optimal way to reach a missing car, and lights blink above spaces to help drivers find their vehicles. Fares by zones offer complete customization and the opportunity to increase return on investment.

IPS Group Displays Suite of Technology IPS Group offered Conference attendees a look at the company’s long history and grasp of new technologies for parking, including multi-space pay stations, retrofit upgrade kits, vehicle detection sensors, smart cash and data management systems, DMS reporting, and visual analytics that allow customers to identify patterns and analyze data.

Meypar Launches INGENIA Maypar launched its INGENIA system, combining design and technology to create a cutting-edge look that fits in with new trends in interior design. It’s also easy to use, giving users a better experience. The software interface and layout allows for more intuitive and streamlined interaction.

Automatic pay stations include (as an optional feature) a large screen that can offer valet services, advertisements, or user information. The solutions are based on interactions between the system and other platforms, including smartphone payments, user identification systems, or supermarket checkout aisles.

Park Assist Launches the M4 Park Assist launched the M4 camera-based sensor system. The M4 features streaming video for surveillance and a processor that enables the system to support current and future functionality. Its housing is designed to be more attractive with a durable exterior frame, earning a seal rating of IP54, which prevents ingress of water and dirt. Its LED indicator is configurable to thousands of colors to indicate parking space status.

34

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

ParkingSoft Shows Devices ParkingSoft exhibited a number of devices designed to make parking easier and more efficient. The G2 Automated Exit Device and G2 Touch Screen Entry Device offer a large touchscreen display, TCP/IP communicatin, custom text and logos, no ticket ingestion, and minimal moving parts, along with a custom help screen and barcode scanner. The G2 Pay on Foot Paystation has the same features and accepts and dispenses up to three kinds of notes and four types of coins and offers custom text and logos.

The Automated Exit Device boasts a credit card reader, barcode imager, and remote updates, management, and troubleshooting. And the Touch Screen Entry Device features a single firmware board, thermal barcode tickets, and few moving parts.

Parkeon and MasterCard Partner for Hyperlocal Offers Parkeon and MasterCard together introduced “City Connector,” a unique couponing platform that delivers offers and services from local businesses via on-street parking meter. Powered by the Enterprise Offers Platform from MasterCard, the solution turns traditional parking meters into connected devices to engage consumers, providing cities with a smart way to connect local businesses with citizens and visitors. Third parties can publish offers, manage entire campaigns, and specify targeting criteria. The first implementation was launched in downtown Las Vegas during the IPI Conference & Expo—16 kiosks began offering deals from participating stores and restaurants.

Looking for a multi-space solution that does more?

The flexible way to pay with coins, bill, credit cards, smart cards, value cards, and more.

Parkifi Displays Sensors Parkifi introduced its free-to-install sensors that offer powerful technology that provides spot-by-spot data and average parking times, spot occupancy, pricing optimization trends, and outcomes. It also sends alerts when vehicles surpass their time, a customer spot locator, inventory management and surge pricing, and a full data analytics package with historical occupancy and turnover. A dragand-drop dashboard simplifies oversight and allows operators to see all of their parking data in one place.

Parkopedia Demos New App For the first time, Parkopedia demonstrated its new “by drivers, for drivers” app at the 2015 IPI Conference & Expo. The app has received a complete makeover and is now faster and easier to use to find parking on the go, allowing users to contribute photos, space availability, and reviews. Coverage has been improved to offer information for hundreds of thousands of parking locations, and premium users will benefit from real-time space availability, filters, and favorites. Users can either buy a subscription or earn 1,000 points to get those features for free. In addition, the app now speaks Dutch and Portuguese.

parking.org/tpp

T2systems.com | 800.434.1502

T2_PARKING PROF_3.625X5.indd SEPTEMBER 20151 |

8/7/2015 INTERNATIONAL PARKING INSTITUTE

35

10:42:04 AM

Passport Explains Connected Cars Passport explored why smartphones are the key to the connected car and offered parking solutions for parking operators. Smartphone-based systems have been adopted by drivers, offer a unified platform for developers, reduce costs for manufacturers, and offer backward compatibility for drivers who buy later-model cars.

Pecora Expands Deck Product Line Pecora expanded its Pecora-Deck product line to include the 800 FC, a versatile, seamless, two-component, fluid-applied, elastomeric, polyurethane multi-coat deck coating system. It offers fast cure, allowing for reduced labor costs and facility downtime, and high solids and low odor for both exterior and interior applications. It is low-VOC and complies with many regulations, including those of the EPA. Standard colors include stone grey for the 804 FC Intermediate Non-UV Top Coat, and stone grey and desert tan for the 806 FC Top Coat. Both are also field-tintable; 40 standard colors are available, and virtually any color can be produced.

Pictoform Introduces ParkLine Paint Pictoform launched its new ParkLine Paint at the IPI Conference & Expo. ParkLine offers 100 percent acrylic, zero-VOC semi-gloss with absolute twocoat coverage on all colors. It’s dirt-resistant to inhibit surface soiling and is very easy to clean and maintain, with superior color brightness throughout its life. ParkLine comes in a wide array of colors and is suitable for concrete and masonry, zinc-coated metal, and gypsum and wallboard. This is the paint garage owners have been waiting for.

PrintekMobile Launches New Printer PrintekMobile announced the launch of its new FieldPro 530 mobile thermal printer series. The FP530 printers provide smartphone, tablet, and laptop users the ability to print receipts, work orders, invoices, tickets, or other documents from their devices.

It can also print labels anywhere, anytime. The FieldPro 530 and 530L are compact, lightweight, and extremely fast. The series is available in Bluetooth, Wi-Fi, and cabled versions and features true 5ips printing speeds, six-foot drop survival, PI54 rating for water and dust, drop-in paper loading, and the latest battery technology. A webbased interface makes configuration quick and easy and it offers extensive fonts, character sets, bar codes, and graphics capabilities.

Q-SAQ, Inc., Introduces New Watchman Q-SAQ, Inc., launched its new Watchman Collision Avoidance System and Watchman Parking Facility Vehicle Collision Avoidance Alarm. The avoidance system guards against overhead collisions in parking facilities and triggers a siren and flashing red lights if anything comes into contact with it. This alerts both the driver and facility managers so action can be taken. The unit is powered with eight standard C-cell batteries that last more than one year with normal use.

SD2K Offers Valet Solutions SD2K used the Expo to explain its valet solutions, including smart podiums, lighting, accessories, wraps, key boxes, sign panels, power, and safety systems. Established in 1996, SD2K is a family-owned business that offers knowledge and expertise in both parking solutions and graphic design—the perfect combination. It is the most comprehensive valet parking equipment specialist in Southern California, offering great prices and quality.

SKIDATA, Inc., Announces Acquisitions SKIDATA, Inc., announced the acquisition of Minneapolis-area distributor Harstad Controls, which has served that region since 1948. Hardstad provides solutions to every customer’s needs. SKIDATA, Inc., will honor current customer sales and service agreements held by Harstad Controls and looks forward to welcoming Hardstad employees to the SKIDATA team.

The company also announced the acquisition of Sentry Control Systems; the two companies have worked together since 2000 and current Sentry management remains on board. A total of 40 percent of SKIDATA installations in the U.S. were manufactured by Sentry, and the acquisition strengthens that already-close relationship.

36

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

Sheidt & Bachmann Shows Off Entervo Sheidt & Bachmann demonstrated its Entervo system that offers efficiency with a new compact, attractive design. With a standard function package and purchase price, Entervo is the ideal space-saving solution for car parks while offering a high level of convenience. Standardizing the devices allows for short production and delivery times, along with simple and fast assembly. The system is ideal for both short- and long-term parking.

SMARKING Analyzes Parking for Success With more than 300 million people and over 600 million parking spots in the U.S., people are still unable to find available parking easily. Parking facilities lose money due to unused spaces and suffer from the lack of a demand control tool during busy times. Smarking, an MIT spin-off technology company, makes parking less painful for both businesses and consumers by using predictive analytics. Smarking enables parking managers to foresee future demand and maximize the utilization of parking properties with optimized pricing. It also allows parking businesses to share availability information with customers and provide promotions at the right time.

Looking to know how many cars are in your lots?

SpotHero Welcomes Maloney SpotHero welcomed Tim Maloney as vice president of sales during the IPI Conference & Expo. A seasoned parking industry veteran, Maloney is responsible for bolstering relationship with parking operators.

“SpotHero is focused on continuing to be the best partner possible for the parking industry,” says Mark Lawrence, CEO. “Given Tim’s background, he has intimate knowledge of what works best for operators. Now that he is a member of our team, we can ensure our company continues to meet and exceed the needs of our parking partners.”

parking.org/tpp

T2_PARKING PROF_3.625X5.indd SEPTEMBER 20152 |

Automatically counts vehicles coming in and out of your facilities, showing a complete occupancy picture, while providing real-time availability info to parkers.

T2systems.com | 800.434.1502

8/7/2015 INTERNATIONAL PARKING INSTITUTE

37

10:43:26 AM

Talkaphone Releases VOIP-600 Series and Video Door Entry Station Talkaphone introduced its VOIP-600 Series, the next generation of its voice-over-IP call stations that feature a contemporary new design. The boxes are rated IP66 and use marine-grade stainless steel to endure harsh environments. The series also features a high-quality speaker and microphone components and a clean and simple interface with a backlit call progress signage for the hearing impaired. The unit is also available with an optional integrated IP camera for video surveillance, and advanced self-diagnostics and reporting features are built in.

The company’s new compact door entry system features a wide-angle camera that is ONVIF compliant and offers complete entry visibility. Other IP devices can be connected directly to the unit.

TIBA Shows Off Technologies TIBA Parking Systems displayed several technologies, including SmartPark, which incorporates everything property owners and managers need in a facility management system. It is user-friendly and provides straightforward solutions to operational challenges; it can be tailored to any kind of property. It offers monitoring and control, revenue management, validation solutions, access control, and reporting. Additional modules include valet, LPR, loyalty programs, hotel guest solutions, web reservations, and pay-by-phone.

Watry Design, Inc., adds Michael Johnson to Team Watry Design, Inc., announced the addition of Michael Johnson to the firm. With more than 30 years of experience, he will strengthen the company’s commitment to delivering a high level of service to parking design clients. Most recently, he worked at Walter P Moore, Dallas. His background is in project programming, parking design, parking guidance systems, project management, and business development. His projects include the Dallas/Fort Worth International Airport terminal A New Enhanced Parking Structure, the Orlando International Airport South Terminal APM and Garage, and the Wichita Mid-Continent Airport Parking Garage.

38

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

Xerox CitySight Offers Transparency to Parking Enforcement Xerox introduced its new CitySight, a new cloud-enabled performance management system that uses data analytics to help parking enforcement supervisors make dispatching decisions and create high-performance teams of parking enforcement officers.

CitySight also analyzes the daily activities of parking enforcement officers, such as time worked, patrols, citizen interaction, citations, and data that help manage time and resources to improve traffic flow, ensures parking availability, and keeps citizens moving.

Looking for a parking solution that brings it all together?

Look to T2 UNIFI™ connects every aspect of your parking operation, enabling you to bring your parking master plan to reality.

Look to T2 to help build a tailored solution that works for you.

PERMIT MANAGEMENT

ENFORCEMENT

PARCS

MULTI-SPACE

T2systems.com | 800.434.1502

VEHICLE COUNTING

EVENT PARKING

— What parking organizations need to know and should expect when implementing EMV chip technology.

40

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

?

—ARE YOU READY

By Randy Vanderhoof

M

erchants of all kinds are now fully immersed in the process of migrating to Europay MasterCard Visa (EMV) chip-based payments, and

the U.S. parking industry plays a large role in that transition. In many After October places, customers are already used to paying for parking with credit and debit 2015, if a cards, whether their space is on-street or off. The sooner parking operators merchant begin accepting chip cards, the sooner they can begin realizing the benefits of accepts a this more secure technology.

Parking operators have a choice about whether or not they will implement chip technology. Implementation does include specific costs, including hardware upgrades and staff training. The customer experience will also change, which may initially affect queuing. However, delaying chip implementation prevents parking operators from keeping pace with payment advances. Implementing chip now also helps reduce fraud liability.

U.S. Migration to Chip Technology For decades, accepting credit and debit cards has meant swiping the card to read the static information encoded on the magnetic stripe. The U.S.’s continued reliance on magnetic stripe cards is one of the reasons we have increasingly become a target for fraud. Data stolen from magnetic stripe cards are relatively easy to use to make counterfeit cards, which are then used for fraudulent purchases.

Thanks to their processing power, the chips embedded in EMV chip cards both store information and help manage risk by protecting card-present transactions from counterfeit fraud and skimming. During a transaction, the chip generates a unique cryptogram, which is sent to and authenticated by the issuer. Data stolen from chip cards are also much less useful to fraudsters because without the actual chip, the thieves are not able to generate the dynamic data required to authenticate and complete the transaction. parking.org/tpp

Much of the rest of the world has already implemented chip for payments, and in 2011 and 2012, all of the global payment networks announced plans for U.S. migration to chip technology, in part to help reduce fraud losses.

These plans include a series of incentives and policy changes for card issuers and merchants. Beginning in October 2015, the global payment networks and certain U.S. debit networks plan to implement fraud liability shifts that will affect card-present counterfeit chip card transactions and lost or stolen chip card transactions.

After October 2015, if a merchant accepts a magnetic stripe card that was counterfeited with track data copied from a chip card and the merchant has a POS terminal that is not chip-enabled, the acquirer/merchant may be liable for the fraudulent transaction. Before the shift, issuers bore the risk for counterfeit card use at physical merchant locations. If the acquirer/merchant implements the appropriate chip card acceptance devices on or before October 2015, the payment networks (American Express, Discover, MasterCard, and Visa) and the card-issuing banks will continue to assume the liability for fraudulent transactions resulting from use of their customers’ cards.

Shifting to chip cards can also increase customer confidence in the security of payments at a parking location. As consumers learn more about the advantages of chip-based payments and grow accustomed to making these payments, they may come to expect the technology wherever they use their payment cards.

magnetic stripe card that was counterfeited with track data copied from a chip card and the merchant has a POS terminal that is not chip-enabled, the acquirer/ merchant may be liable for the fraudulent transaction.

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

41

Now is the time for parking industry stakeholders to invest the migration to chip technology. EMV chip migration requires

Verification Naturally, parking operators have questions about how chip card acceptance will work in the different payment scenarios prevalent in parking environments.

Before we can discuss those specifics, though, it’s important to understand cardholder verification methods (CVMs). Just as with magnetic stripe cards, the possible CVMs with chip cards are signature, PIN, and no CVM (requiring neither PIN nor signature).

As parking operators navigate the transition to chip, CVMs will affect both equipment choices and employee and customer behavior.

The issuer prioritizes CVMs based on the risk associated with the transaction. In high-volume, low-dollar transactions at merchants in low-risk categories—such as parking—no CVM is often preferred for transactions and, in fact, may be required by some payment networks and merchant categories. Depending on payment network rules and issuer preference, chip cards are usually configured to accommodate multiple types of CVMs to ensure acceptance at a wide variety of terminal types with different CVM requirements. U.S. chip cards will be a mix of signature-preferring cards and PIN-preferring cards. For cards without a PIN, the available CVMs are typically signature and no CVM.

Parking Payment Scenarios and EMV

RANDY VANDERHOOF is executive director of the Smart Card Alliance. He can be reached at rvanderhoof@ smartcardalliance. org.

42

Parking payment scenarios fall into two broad categories: attended and unattended. For attended in-lane payments, parking patrons pay at a cashier booth from their cars.

The cashier processes the ticket and indicates the fee, and the patron pays with cash or a payment card. In this scenario, parking operators have two considerations. The first is to ensure the POS hardware accepts chip-enabled cards. These terminals are substantially similar to those used today in general retail locations, but cards are inserted into the reader and left there for the duration of the transaction rather than swiped at the beginning of the transaction.

The second consideration is whether or not to support PIN acceptance. If the transaction requires only a supporting signature or no CVM, the payment process is similar to the current process. The patron hands the cashier the card, the cashier inserts the card into the

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

chip-enabled terminal and the transaction is processed.

If, however, PIN support is desired, the PIN pad must be accessible by the parking patron, who is in a vehicle outside the cashier booth. In many cases, the logistics of this type of terminal access may require significant adjustments to or replacement of the cashier booth.

For locations where patrons pay at an attended central location, such as by walking up to a cashier booth, the transaction and terminals are consistent with those from a general retail location. With the patron on foot, countertop-type operations are viable and would be unlikely to require significant changes to the payment area beyond upgrading the terminal to accept chip cards.

Many parking operations accept payments in unattended situations, using automatic pay stations, meters, or in-lane devices. It’s important to note that in unattended environments such as parking, the payment networks require support for no CVM. Parking operators concerned about lost or stolen card fraud may want to consider asking for PINs in unattended situations.

Pay-on-foot devices can include both the automatic pay stations normally associated with gated parking facilities and metered payment devices. Metered payment devices include both single-space meters and multi-space meters, often referred to as pay-by-space or pay-and-display. Most pay station devices used in these scenarios currently accept credit and debit cards; those that do house magnetic stripe card readers.

Making Space The physical attributes of a chip-enabled terminal are significantly different from those of a traditional magnetic stripe card reader. If a PIN pad is also desired, accommodating the reader and pad can be difficult, especially in situations in which the payment device itself is small and self-contained (such as an individual parking meter and many multi-space meters).

For in-lane unattended payment, drivers pay using devices in the exit lane that allow them to remain in their vehicles. A few of these devices accept both cash and payment cards, but the majority of them accept only card payments that do not require a PIN. This method of payment processing has become increasingly popular

time, and where appropriate, the funds, to prepare for the decisions and infrastructure changes and takes time.

as more parking facilities, such as airports, deploy this option, offering sound customer service, reasonable labor savings, and increased patron throughput.

Chip deployment in this scenario can represent a challenge in terms of space limitations, especially if the parking operator implements a PIN pad. Hardware space is at a premium within the pay-in-lane devices.

The orientation of the hardware in relation to the driver and the time required for the driver to enter a PIN are also relevant considerations.

In all of these scenarios, it’s important to remember that the chip card remains in the payment terminal throughout the transaction rather than being swiped at the beginning of it. This change is necessary because the chip interacts with the reader during the transaction instead of simply providing static information to it once, as a magnetic stripe does. As a result, transaction speeds may be affected. Just how much they will differ depends on the parking scenario and how familiar the customer is with chip transactions. The impact on speed is different for pay-on-foot transactions and pay-in-lane transactions, for example, and customers familiar with chip transactions will likely move through the process faster than those who are unfamiliar with them. As chip technology proliferates, customer familiarity is likely to become less of a factor. GoChipCard. com, the go-to resource on

parking.org/tpp

chip technology, is an effective way to teach your customers and employees about chip payments.

Additional considerations for parking operators for chip implementation are covered in-depth in the new white paper, “EMV and Parking,” a joint publication of the International Parking Institute (IPI) and the Smart Card Alliance. Visit parking.org/emv for more.

Now is the time for parking industry stakeholders to invest the time, and where appropriate, the funds, to prepare for the migration to chip technology. EMV chip migration requires decisions and infrastructure changes and takes time. There are also reasons unrelated to fraud that make now an opportune time for chip implementation.

Many merchants are using the chip migration as an opportunity to evaluate their payment and payment security strategies for other potential changes. With the payment card acceptance infrastructure being updated for chip, perhaps contactless and NFC functionality should also be enabled, or other security technologies such as encryption or tokenization should be implemented. Consumers are now more attuned to payment security and more prepared for payment change than ever before, so learning more now and acting sooner rather than later can benefit everyone.

Sections of this article were excerpted from the Smart Card Alliance and IPI white paper “EMV and Parking.”

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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PARKING A university’s parking opera (yeah, we said opera) teaches new students the basics about parking on campus.

By Chip Chism

F

reshman orientation is an exciting time for any college community.

The campus is full of both eager students and anxious parents trying to learn as much as possible about the school that will become a home away from home for the student. During the two days of a typical orientation, new students are inundated with information about academic programs, tuition and fee payment, financial aid, housing signup, meal plans, books, and campus life in general.

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

The University of West Florida in Pensacola wrote and produced an opera to orient freshmen to parking rules and regulations—a move that had much of the campus humming Rigoletto and avoiding tickets.

parking.org/tpp

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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The music in “Rigoletto” is undeniably captivating. Linking the parking rules and regulations to such a catchy tune has exceeded our expectations. Several folks have reported hearing people humming the tune around campus.

Orientation at the University of West Florida in Pensacola is no different. The university has a lot of information to disseminate, and we know from experience that it is unrealistic to expect students and parents to remember everything they read and hear their first few overwhelming days. As students register for classes and get acquainted with each other, parking on campus is often the last thing on their minds. The situation creates a classic marketing challenge: how to stand out from the clutter when communicating a message.

It’s no secret that prime parking on college campuses is not abundant and, as on most campuses, the University of West Florida requires all students and employees to purchase parking permits and park in the lots designated for their specific permit classification. Parking enforcement begins the first day of class. Students need to be informed about parking, and they need to retain the information to avoid parking citations. Parking officials would rather not be the source of a negative first impression of college life—it’s not fun for them, and it’s not good for the school brand.

This year, the Office of Student Transitions challenged the UWF community to create orientation presentations that would both inform and entertain our newest community members. As shocking as it might be to parking professionals, most folks find parking to be neither interesting nor entertaining. Another challenge is always the limitation of time. Orientation schedules are tight, and not every department on campus can be given a spot on the orientation schedule.

For many years, the university parking and transportation services department only addressed the parents and not the students. The hope was that the parents would tell the students what they learned in the parking presentation, but that did not always happen. When the fall semester started, students would come to campus not knowing where to park and shortly receive citations.

Something had to change.

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

Opportunity and Challenge For the 2015 orientation season, the parking and transportation services department was offered a chance to address new students. We were given a few minutes at the beginning of the first day of orientation, as the parents and students arrived and before the formal presentations began. Something new and innovative was needed to capitalize on this opportunity.

Our department operates under the umbrella of the UWF Business and Auxiliary Services Department. Joy Ward, one of the marketing professionals in the department, was given the assignment to create a video for the presentation. She took a novel approach in an effort to inform and entertain and produced a music video, which captured students’ attention and communicated parking policy in a humorous, entertaining way.

Believe it or not (again), describing parking in a humorous and entertaining way is not as easy as it sounds.

While parking on campus is often the subject of many jokes and punch lines, college parking itself is not an entity that lends itself to hilarity. But creative people often find creative solutions. We knew we needed something that would be effective but also memorable. Many years ago there was a series of cartoons on Saturday morning called “Schoolhouse Rock.” The producers realized music and song were powerful tools that can communicate history and facts much more effectively than a person behind a podium in a lecture hall. Several short cartoons were created with subjects ranging from math and astronomy to American history. One of the most popular of these was the “I’m Just a Bill” episode, which explained how a bill becomes a law in the United States (can you still sing it?). Another episode was called the “Conjunction Junction,” showing how words can link together like train cars. Many years later, people can still remember the words to these songs—I bet many of you are humming them right now!

Ward decided to use the same technique and endeavored to communicate parking policy through music

and song. To her, the drama that seems to occur in the parking lots of college campuses during the first week of fall semester called for nothing short of an opera.

Creative Solution Our new video uses the tune of Verdi’s “Rigoletto,” Act II, La Donna È Mobile, with lyrics specifically written to communicate parking rules and regulations. Most incoming students are probably not opera aficionados; at first glance, using an opera from 1851 might not seem the best choice for reaching freshmen in 2015. But campus parking lots are often the scene of drama and action on a Wagnerian scale so it seemed something as forceful as an opera would work better than something in the current top 40. It would have been possible to co-opt M.C. Hammer’s “Can’t Touch This” into something like “Can’t Park There,” but then we would have had to pay royalties. She decided to go with an opera in the public domain.

Producing the video on a state university budget required the talent and expertise of several campus departments. The UWF Center for Fine and Performing Arts worked with Ward and recommended a local pianist, Darlene Reed, and a vocalist who was a recent graduate, Robert St. James. Pat Crawford, from the campus public radio station, WUWF, agreed to have his staff record the video. I provided parking props. Maera Bradberry, from business and auxiliary services, helped design the set and managed the stage while recording.

Success The video accomplished its mission and has been complimented at numerous levels. The music in “Rigoletto” is undeniably captivating. Linking the parking rules and regulations to such a catchy tune has exceeded our expectations. Several folks have reported hearing people humming the tune around campus. An employee claims her elementary school-age niece was singing the words to the song at home.

In the video, the pianist plays as the bass vocalist dressed in a tuxedo performs a dramatic rendition of the song about parking. The tuxedo lends an air of sophistication and panache to the scene. The song begins with the basics, “Parking on school property/ parking.org/tpp

can be a tragedy/but all you need to do/is follow some simple rules.”

The most important of these rules is the rule requiring parking permits. Purchasing a parking permit is the first step. Parking permits must be purchased online. The purchaser has the option of having the parking permit mailed or picking it up in person. To express the parking permit requirement and explain the process the singer continues, “First buy a parking pass/online it’s very fast/have it mailed or pick it up/ then hang it in your truck.”

The singer uses a number of props provided by Parking Services, such as parking tickets, parking permits, parking boots, and parking signs. Cut between shots of the singer are scenes of campus parking lots and examples of parking signage. The video graphics also direct the viewer to the online e-business site, which sells the parking permits.

In previous years, our parking director would begin and end the parking presentation by directing the audience to the parking regulations. In the video, the singer explains that all parking rules and regulations are contained in a guidebook. He ends the song by singing “and just read the guide” again and again. The lyrics stick with the listener long after the presentation.

The Office of Student Transitions gave our unconventional video a thumbs up and considers it a success.

By focusing on a limited number of learning outcomes and being creative, we were able to impart important information and get a chuckle in less than two minutes’ time. To view the video, search YouTube for “UWF Parking Opera.”

CHIP CHISM is director of University of West Florida Parking and Transportation Services. He can be reached at jchism@ uwf.edu.

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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2015 EMERGING TRENDS Report on a survey conducted by the International Parking Institute Parking isn’t just about parking anymore. New parking technology and a focus on sustainability broaden the role of parking professionals in creating more livable, walkable communities.

A

ccording to the results of a new survey by The International Parking Institute (IPI), technology and the desire for more livable, walkable, sustainable communities continue to transform the ever-evolving parking industry. In addition to

tracking trends, IPI’s 2015 Emerging Trends in Parking survey explores perceptions of parking, zoning issues, accessible (ADA) placard abuse, and parking as a career.

Parking Has Moved Far Beyond Simply Parking Cars For the first time since the survey was initiated in 2012, the desire for more livable, walkable communities emerged as the single-most significant societal change affecting the parking industry (cited by 47 percent of respondents), ahead of the “changing commute/driv-

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

ing preferences of millennials” (41 percent), “increase in traffic congestion” (38 percent), and “focus on the environment and sustainability” (36 percent). Among the societal changes showing a noticeable drop from previous surveys was “fluctuations in gas prices,” perhaps reflecting recent lowering and stabilization of gas prices.

IN PARKING What Societal Changes Are Influencing Parking?

47%

Desire for more livable, walkable communities

41%

Changing commute/driving preferences of millenials

38%

Increase in traffic congestion

36%

Focus on the environment and sustainability Increase in use of mass transit for commuting/traveling

27% 24%

Increased migration from suburban to urban areas

The changing demands triggered by these societal changes have broadened the responsibilities of the parking professional. Thirty-one percent of those surveyed consider themselves to be experts or very knowledgeable about transportation demand management (TDM), which involves policies and strategies to reduce congestion by encouraging alternatives to single-occupancy-vehicle use.

Most respondents’ programs also include a variety of elements beyond parking, such as improving conditions for bicyclists and pedestrians (47 percent) and bike/transit integration (43 percent), special event management (43 percent), shuttle services (40 percent), carsharing (40 percent), park and ride (33 percent), and ridesharing (33 percent). About one quarter of all those surveyed are also involved with shared parking, commuter trip reduction programs, traffic calming, bikeshare programs, and a wide range of programs that promote alternative transportation modes. parking.org/tpp

Tracking Trends Over Time

23%

Aging population

Desire for livable, walkable communities

Beyond Parking Cars

• 2015—#1 answer

Bicyclists and Pedestrians

Carsharing

40%

47%

• 2013—#3 answer • 2012—#4 answer

43%

Bike/Transit Integration

Ridesharing

33%

43%

Park and Ride

33%

40%

Special Event Management

Shuttle Services

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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Technology Continues to Drive Parking Among the top 10 emerging trends in parking, half relate directly to a range of different technologies that have revolutionized the parking sector in the past few years. Topping the list are “innovative technologies that improve access control and payment automation” (53 percent), the “demand for electronic cashless payment” (44 percent), “prevalence of mobile applications” (47 percent) and “real-time communication of pricing and availability to mobile/smartphones” (41 percent), and “wireless sensing devices for traffic management” (22 percent). Good news for parking professionals: A top trend remains greater “collaboration between parking, transportation, and decision-makers,” which industry experts believe is a pathway to solving many problems.

Top 10 Emerging Trends in Parking Move toward innovative technologies to improve access control and payment automation

47%

Prevalence of mobile applications Collaboration among parking, transportation, and decision-makers

46% 44%

Demand for electronic (cashless) payment Real-time communication of pricing and availability to mobile/smartphones

41% 35%

Demand for greater parking revenue

27%

Demand for environmentally sustainable solutions Wireless sensing devices for traffic management

22%

Need to accommodate electric charging stations

20%

Need for improved customer service

20%

A Focus on Environmental Sustainability

What Has the Greatest Potential to Improve Environmental Sustainability in Parking?

Guidance systems that enable drivers to find parking faster, reducing carbon emissions

46%

Energy efficient lighting

46%

Encouraging alternative modes of travel through availability of bike storage, car share/bike share, access to traffic, etc.

45% 24%

Automating payment processing

21%

Installing renewable energy technology (solar, wind) Certification standards for sustainable garages

18%

Solar panels

18%

Permeable pavements/surfaces

53%

14%

Increasing the number of electric vehicle (EV) charging stations

13%

Innovative water/stormwater management systems

13%

Parking professionals were also asked to identify top trends specifically related to sustainability. There was a tie for the first slot with 46 percent citing “guidance systems that enable drivers to find parking faster” (devices indicating parking spots available by level, or green and red indicator lights over parking spaces that guide drivers to open spaces), and “energy efficient lighting in parking garages,” but following closer behind in third place than in past years was “encouraging alternative modes of travel through availability of bike storage, car share/bike share, access to transit, and other transportation demand management practices.”

BIG DATA: About one third of parking professionals are currently using big data in their parking decisions, while 24 percent are gathering data but not yet fully utilizing it (13 percent are limited in realizing full potential by manpower or other resources).

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

Utilization of Private Commercial/Operators Nearly four in 10 responding parking professionals are with organizations that currently contract with commercial operators for varying services. Contracted services include frontline attendants (38 percent), collections (36 percent), maintenance (36 percent), customer service (33 percent), transit/shuttle (31 percent), special events (30 percent), enforcement (29 percent), and security (29 percent). Of those surveyed, 18 percent outsource their entire operations to a commercial operators for turnkey services.

Do You Outsource to a Private/ Commercial Operator?

What Services Do You Outsource to a Private/Commercial Operator Frontline Attendants 38% Collections 36%

37% Yes 6%

Considering in next 12–24 months

11%

No answer

46% No

Maintenance 36% Customer Service 33% Transit/Shuttle 31% Special Events 30% Enforcement 29% Security 29% Turnkey/Entire Operation 18%

Solutions for Accessible (ADA) Parking Placard Abuse A few survey questions were designed to elicit opinions on ongoing issues facing the parking industry and its consumers, including the rampant abuse of accessible (ADA) parking placards by those without impaired mobility. Asked to rate potential measures to alleviate the problem, 62 percent of respondents recommend doing away with free placards, and nearly half (49 percent) feel the industry should work with departments of motor vehicles (DMVs) and state agencies to make placards more difficult to obtain and use fraudulently. Enforcement measures, both consistent (51 percent) and targeted (29 percent), ranked second. Only 20 percent or fewer of those surveyed believe that various education efforts would be effective in eliminating placard abuse.

How Can Accessible (ADA) Parking Placard Abuse Be Solved?

62%

Eliminating free parking for placard users

51%

Consistent enforcement Working with DMV and state agencies to make placards more difficult to obtain

49% 29%

Targeted enforcement Draft proposed model legislation in collaboration with a national accessibility organization

27% 20%

Education campaign targeted at users/abusers

17%

Education/alliances with advocacy groups Educating physician groups Improved signage

11% 8%

PERCEPTIONS: Nearly half of those surveyed say that during the past five years there has been improvement in others’ perceptions of the industry.

parking.org/tpp

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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What College Major is Best for a Parking Career?

Would You Recommend a Career in Parking?

59% 59%

Business Transportation Planning

6% No

Public Policy

27%

2%

31% 22%

Technology

Don’t Know

No Answer

51%

Urban/City/Regional Planning

67% Yes

16%

Engineering

10% 9% 3%

Hospitality Economics Architecture Psychology Criminal Justice

3% 2%

Law 1%

Education May Help Reform Minimum Parking Requirements

which is focused on expanding awareness of the vital role of parking and parking professionals.

Optimism for a Career in Parking

Survey Purpose and Methodology

One of the positive findings illuminated by the survey was the optimistic view of the parking profession shared by most respondents. Two-thirds of those surveyed would encourage the next generation to pursue a career in parking, and only six percent would discourage it.

What advice would parking professionals give future parking professionals about an appropriate college major to begin their career path? Nearly 60 percent suggested business or transportation planning, which tied for the top spot, followed by urban/city/regional planning (51 percent), public policy (31 percent), and technology (22 percent).

The International Parking Institute (IPI), the world’s largest association representing the parking industry, conducted a survey among parking professionals to determine emerging trends and solicit input on a range of topics.

The survey was conducted in early 2015 among members of the IPI and its parking communities. A link to the survey was distributed via email to IPI members, subscribers to the IPInsider e-newsletter and Parking Matters® Blog, and to members of IPI’s LinkedIn Group.

The vast majority of respondents were parking leaders, managers, consultants, department heads, and owners and operators in the United States who are involved in the parking, design, management, and operations for municipalities, colleges and universities, airports, hospitals, retail, sports and entertainment venues, and corporations. Results were tabulated and analyzed by the Washington, D.C.-based Market Research Bureau.

This report may be downloaded at parking.org.

A More Positive View of Parking Is Emerging Nearly half (48 percent) of those surveyed said that during the past five years, there has been improvement in others’ perception of the industry, perhaps a nod to IPI’s five-year-old, industry-wide Parking Matters® program,

52

Improved Perception of Parking

The survey also asked professionals to weigh in on the minimum parking requirements imposed by many zoning codes that can result in excess parking construction.

These parking requirements create many problems for cities: they promote driving rather than mass transit; they help raise rents and displace ground-level retailers in multi-unit housing; and they hinder sustainability and beautification efforts. Half of the respondents (50 percent) agree that the city-mandated excess parking is an issue, and half feel that efforts to eliminate them or change the parking ratios have increased during the past five years. When asked to rank a list of seven barriers to reform, the top answer (32 percent) was “lack of understanding about the value of parking minimums” and, related to that, an additional 14 percent ranked “no perception that reform is needed,” as a barrier. Political opposition was the number-two response (17 percent) with neighborhood opposition ranked fourth (14 percent).

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

In your opinion, how have perceptions of parking by those outside of parking changed or remained the same during the past five years?

30%

48%

Same

Improved

67% Yes

11%

Worse

11%

No Answer

TAKE THE PATH TO EXCELLENCE GET CERTIFIED.

NEW CAPP Certification Program

CANDIDATE HANDBOOK Presented by the CAPP Certification Board of the International Parking Institute

[

ORGANIZATIONS

][

FACILITIES

][

1330 Braddock Place, Suite 350, Alexandria, VA 22314 571.699.3011 Phone | 703.566.2267 Fax capp@parking.org | www.parking.org/capp

PROFESSIONALS

]

Now Parking Organizations Can Become Accredited Too. IPI is launching a new program to enable parking organizations that meet rigorous standards to become Accredited Parking Organizations (APO). Accredited Parking Organizations demonstrate excellence in parking management and operations, customer service, professional development, safety, and security. Download the Accreditation Guidelines to review criteria and learn how to apply at parking.org/APO.

IPI IN ACTION CONFERENCE & EXPO

TIME TO SUBMIT FOR THE 2016 IPI CONFERENCE

By Kathleen Federici, MEd

C

alling all speakers to America’s Music City! Willing to share your expertise and experience with your parking industry peers? The most effective education sessions come from you. We need your commitment to make IPI’s education sessions the best they can be! And don’t dawdle: The deadline for all presentation submittals is 5 p.m. EST, Friday, September 25, 2015 The 2016 IPI Conference & Expo, May 17–20 in Nashville, Tenn., promises to again set records as the largest gathering of parking professionals in the world. IPI is currently accepting speaking proposals for the 2016 IPI Conference & Expo. Through the Conference education sessions, we strive to connect and support attendees with a broad range of content.

IPI’s goal is to provide a Conference education program that meets the professional development needs of attendees presented by speakers of the highest quality who represent the diversity of the IPI membership.

Proposal Tips

KATHLEEN FEDERICI, MEd, is IPI’s director of professional development. She can be reached at federici@parking.org.

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Proposals should provide attendees with: ● New skills, capabilities, and behaviors to allow them to deliver successful parking programs. ● Real-life examples or case studies that contribute to the advancement of the industry. ● Cutting-edge technologies, trends, and insights into best practices attendees can apply to their daily work. ● Leadership and customer service examples that demonstrate effective problem-solving, communications, and engagement.

When completing the submission process, ensure your presentation is relevant to our audience and contains practical information. Determine your value proposition by suggesting it in your title, stating it in your objectives, and supporting it through your narrative.

We are looking for dynamic presenters who demonstrate knowledge in the parking profession by illustrating case studies, demonstrating successful planning and problem-solving, describing good financial sense, explaining alternative transportation modes, identifying innovative technologies, and offering personal development to attendees.

The Specifics Proposals will be accepted in the following formats: 60-Minute Education Sessions. The general format includes lecture and discussion, panel presentation,

●●

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

case study, interactive presentation, and/or problem-solving. Sessions include one, two, or three presenters (a moderator is optional, but there is a maximum of three total speakers) for a one-hour session. ●● 5-Minute Ignite Sessions. These 60-minute sessions bring together eight independent presenters who each deliver one five-minute presentation using 20 slides. Speakers are required to remain in the room for the entire 60 minutes. The two Ignite sessions being held in Nashville include Ignite: Development and Ignite: Parking. Among our most popular education offerings, Ignite sessions are high-energy, very dynamic, and entertaining while being informative.

Submitting Your Proposal You may wish to combine presentation methods in innovative ways to better engage the participants during a 60-minute session. New for this year is a presentation method called problem-solving: Here, speakers pose a problem and lead attendees through interactive exercises to develop solutions.

Please note that you do not have to complete the submission in one sitting; you can save your progress and finish it later. All submissions must be completed and submitted using the online system at ipiconference. parking.org/2016/call_for_speakers.cfm.

If your company is a registered provider of education with the American Institute of Architects (AIA) or the National Council of Examiners and Engineers and Surveyors (NCEES) and you’d like your presentation offer Learning Units (LU) to architects or Professional Development Hours (PDH) to engineers, please indicate this on your submission.

Presenting at the IPI Conference & Expo can be a personally and professionally rewarding experience.

The Conference Program Committee looks forward to receiving and reviewing your submission. Contact me directly with any questions—my email is at the left. Let’s rock Nashville!

MAKE YOUR MARK.

The coolest group in parking. Find out more.

https://www.facebook.com/groups/YoungProfessionalsinParking/

STATE & REGIONAL SPOTLIGHT FLORIDA PARKING ASSOCIATION

PARKING IN THE SUNSHINE STATE

By Scott Fox, CAPP

T

hink “Florida” and vivid images wash over you like warm ocean waves. White sand beaches and emerald waters. Magic Kingdoms and space shuttles. Ferocious gators and gentle manatees. PGA golf and NASCAR racing. South Beach and Key West. Bikers and spring breakers. Citrus groves and key lime pie.

Participate in any of these iconic Florida experiences, and there’s a good chance you will engage with members of the Florida Parking Association (FPA). Now in its 36th year, FPA continues to promote and represent the parking industry throughout the state with a strong focus on education and collaboration among the 68 different organizations and 212 individuals that make up its membership. We share a broad range of experience, expertise, and enthusiasm for helping others succeed.

Recent Accomplishments The FPA Board accomplished several strategic administrative goals this year. A multi-year effort culminated in FPA earning recognition as a 501(c)(3) nonprofit organization and being awarded federal tax-exempt status, which will result in significant cost savings. FPA secured directors and officers liability insurance that protects the association and its volunteer officers from financial losses that could arise from their good-faith service. The board developed a five-year financial plan as a budgetary framework for effectively managing its revenues and expenditures. As a key tool for long-range fiscal planning, the five-year plan allows the board to make informed, proactive decisions and ensures the association will have the resources to achieve its primary strategic goal: delivering value to its members.

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

Annual Conference and Trade Show After tempting the autumn hurricane season for many years, FPA adjusted its calendar in 2008 and shifted its annual Conference and Trade Show to the first week in December. The week following the Thanksgiving holiday has proven a great time for colleagues from around the state to reconnect while offering an opportunity for our friends from around the country to escape the winter for some professional development, networking, and a taste of Florida sunshine.

A favorite and familiar venue for our members over the years, the Sanibel Harbour Marriott Resort & Spa was the perfect setting for our 35th anniversary celebration in 2014. The Olympic-themed conference was an intimate gathering of 65 exhibitors and 221 of our closest friends.

The festivities kicked off with 44 players at the Dunes Golf and Tennis Club for a traditional golf tournament. Later that afternoon, the Green Parking Council (an affiliate of IPI) and IPI presented a well-attended workshop on Green Garage Certification.

The opening general session paid homage to 35 years of FPA. A lively panel of past presidents from four decades took us on a cruise down memory lane in search of a shady parking space. Sam Vennero; Brian Scoggins; Dan Rosemond; Tracey Bruch, CAPP; Roamy Valera, CAPP; and Pam Corbin reminisced about the humble

beginnings of FPA, the evolution in technology from cigar boxes to pay-by-phone and license-plate recognition, anxiety about the threat of the Y2K millennium bug, and growing professionalism in and appreciation for our industry. The conference program rounded out with presentations on leadership, sustainability, technology and diversity.

talents and enhance their own parking programs.

We look ahead to the 36th Annual Conference and Trade Show, Dec. 2-4, 2015, at the Omni Amelia Island Plantation off the northeastern Florida coast. This world-class resort with unparalleled ocean views, three championship golf courses, and a state-of-the-art conference center is a new venue for FPA. Board members are predicting rave reviews.

Awards The Carol Easterling Award presentation is a highlight of the conference. Carol was a longtime member of FPA who had a passion for frontline employee involvement. The award given in her memory recognizes the accomplishments of three regional finalists who receive complimentary conference registration and lodging, plus a digital camera for use creating a brief “Day in the Life” documentary. The video entries for this award grow more creative and entertaining every year. Grand prize winner William Hogan Smith, a parking enforcement officer from the University of Florida, received a $350 cash prize and the prizes listed above. Hogan edged out strong entries by Ronald Tarpley from the University of Central Florida and Luquette Thames from the Miami Parking Authority. The award reminds us—as Carol always did—that the true strength of our industry may be found on the frontline.

FPA’s Awards of Excellence saw fierce competition among a record number of submissions in four categories.

The winning entries were: ●● Parking Structure Design: University of Central Florida’s Libra Garage in Orlando, submitted by James A. Cummings, Inc. ●● Parking Structure Architecture: St. Anthony’s Hospital Parking Garage in St. Petersburg, submitted by Harvard Jolly Architecture. ●● Parking Structure Renovation: Galleria Mall Parking Decks, Fort Lauderdale, submitted by Kimley-Horn and Associates, Inc. ●● Parking System Innovation: Downtown Gainesville Garage Signage, submitted by the City of Gainesville.

Above all, members welcomed the opportunity to forge valuable new friendships and renew lasting relationships with peers who are generous with their ideas and eager to help others succeed. They left feeling energized and better equipped to capitalize on their parking.org/tpp

Summer Training The University of South Florida in Tampa hosted 67 attendees for our 2014 Summer Educational Seminar in July 2014. The FPA Educational Committee assembled a talented lineup of presenters who delivered an outstanding program on technology trends, parking structure maintenance, customer service, and career development in parking.

This year’s Educational Seminar was hosted by Florida International University in Miami. The program shifted focus to service excellence, active shooter training, and emergency preparedness. As always, our Educational Seminars are free to FPA members.

IPI Recognition FPA congratulates its own Miami Parking Authority as a member of IPI’s elite inaugural class of Accredited Parking Organizations (APOs). That organization’s best practices and comprehensive standard of excellence in more than 200 criteria and 13 categories set the bar for our association and our industry.

Additionally, FPA congratulates five new CAPP graduates from the state of Florida: ●● Ted Civil, CAPP Account Manager, PSX, Inc. ●● Thomas Hartley, CAPP Executive Director, Parking and Transportation, Florida International University ●● Mark Lyons, CAPP Parking Division Manager, City of Sarasota ●● Raymond Mensah, MBA, MPA, CAPP Director, Parking and Transportation Services, University of South Florida ●● Christopher Zachritz, CAPP Parking Administrator, City of West Palm Beach We’re proud of you all!

SCOTT FOX is director, transportation and parking for the University of Florida Parking Administration.

He can be reached at sefox@ufl.edu.

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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COMMUNITY DIGEST

Fabricoil ™System Installed at Luxury Apartments in Los Angeles The Vermont high-rise luxury apartments in Los Angeles are now home to a dramatic new work of art that incorporates a dual-purpose Cascade Architectural Fabricoil™ coiled wire fabric system.

For this project, the Fabricoil system serves as both a canvas for the artwork and a façade for The Vermont’s parking garage.

The artwork, “Los Angeles Opens Its Heart of Compassion,” was completed in January 2015. Cliff Garten of Cliff Garten Studio creates architecturally integrated sculptures for urban places. His sculpture captures the past and future of this densely populated corner of Wilshire Boulevard in Los Angeles.

A 20-foot-tall, suspended three-dimensional sculpture is the centerpiece. It is made of 100 laser-cut aluminum lotus petals extending outward from a steel armature.

The sculpture is framed by the undulating 75’ x 45’ Fabricoil system. LED lighting showcases the art from the front, back, and sides.

“The sculpture is bathed in an intense white light, while the screen and its corresponding line drawing move through a light show of rich changing colors,” says Garten. “The swells of color captured by the curving screen deepen in relation to the amount of natural daylight.”

Garten also says, “This [Fabricoil] material immediately intrigued me. It had a unique quality of capturing light and being translucent.”

Fabricoil systems look and perform like traditional woven metal mesh but have a far lower installed cost.

Fabricoil architectural coiled wire fabric is manufactured in a wide variety of weaves, metals, gauges, and finishes—

all suitable for both interior and exterior applications.

For The Vermont project, Cliff Garten Studio utilized a 5/16-inch, 14-gauge aluminum Fabricoil system with a clear anodized finish. The Clamp engineered attachment system, designed by Cascade Architectural, was selected by Cliff Garten and the structural engineer to attach the Fabricoil system to the building.

The lower installed cost is made possible by the unique design of the Fabricoil material: interlocked strands of wire shaped into a coil form. This spiraling imparts it with structure and spring-like characteristics that allow for greater degrees of tensions and compression without permanent deformation. The systems are much lighter and have reduced structural embed requirements.

The Vermont is located in the Koreatown neighborhood of Los Angeles, at the corner of Wilshire Boulevard and Vermont Avenue. Garten says the use of the lotus blossom image was meant to reflect a recurrent theme in Korean art.

PARK ASSIST ANNOUNCES AUSTRALIA LEADERSHIP CHANGE AND PROMOTION Park Assist recently named Scott Dubois to the position of general manager of its Australia branch, which covers the Asia-Pacific region. Dubois has been with Park Assist since 2009 and has delivered more than 50 parking guidance system projects. He is credited with establishing the Australian business in its leading market position.

“Scott has been a key contributor

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to the success of Park Assist for the past six years, and we’re excited to have him lead our Asia-Pacific branch operations,” says Gary Neff, CEO of Park Assist. Dubois replaces Daniel Cohen, who recently retired.

The company also announced that Jeremy Lewis was promoted to senior director of client services. “In the past year, Jeremy has developed a strong

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

client services platform in Australia that we are looking to emulate in other markets. We are pleased to appoint Jeremy as our senior director of client services. His vision and leadership will positively impact the entire company,” Neff says.

Lewis joined Park Assist in 2014 with a focus on reshaping services and strengthening client relationships.

APT Skidata Upgrades Shopping Center System APT SKIDATA recently won a signifi-

cant contract to install, service, and maintain new parking control and management systems at the DTZ managed Telford Shopping Centre.

The contract, won after competitive tender, will see APT Skidata upgrading and replacing its own technology installed more than 13 years ago, during which time it has processed approximately 150 million vehicles and payments across the center’s 52-acre site. New hardware and software will be installed to cover the 32 entry and exit lanes to allow for 3,750 parking spaces at the 160-store shopping center.

The entry and exit lanes will benefit from new Power.Gate control columns working in conjunction with the latest Barrier.Gate access control systems. These provide customers with large color graphic displays and

uplift in the clarity of speech in both directions compared to the original analogue solution.

APT Skidata will also be installing its Park.Logic 8 software that effectively centralizes all system management, monitoring and reporting functions in one location to give simple maximum ease-of-use for the center’s parking management team.

Rozanne Ahier, asset account manager at APT Skidata, says winning the contract through a competitive tender shows the strength of its current product portfolio.

“Although we were the incumbent contractor, we knew we had to prove that our systems today are even more cost-effective, efficient, and user-friendly than those that were installed in 2002 and offer enhanced levels of management control,” she says.

easy-to-follow instructions. The company will also install 21 Easy.Cash payment stations, which have the latest PED3 chip-and-pin technology to ensure an accelerated payment process for the customer while safeguarding revenue streams for the operator.

All new system devices will be fitted with the latest digital Voice Over IP intercoms to further improve the customer experience.

The digital technology delivers a 100-percent

GENEVA INTRODUCES PAYBYPHONE

Geneva, Switzerland, recently rolled out cashless mobile parking payments throughout the city. The mobile payment service from PayByPhone is now available in all spaces across the city. Drivers can pay for their parking via the PayByPhone app on their smartphones.

The deployment of PayByPhone across Geneva follows a successful 18-month that saw the technology used in 500 spaces. After great feedback from drivers, Fondation des Parkings, the company that handles parking across Geneva, rolled out the technology city-wide.

Drivers can use the location number on the relevant machine as a reference point to pay for their parking via the PayByPhone iPhone or Android app or on the Internet. With the convenience of mobile payments made available for drivers, the city is hoping to encourage more people to park in the city, which helps support local businesses.

Geneva is the first city in Switzerland to deploy mobile innovation in a traditional cash industry and the latest in a long line of global cities to use the PayByPhone service. PayByPhone has 10 million app users worldwide and offers an array of services to virtualize the parking experience.

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SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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COMMUNITY DIGEST

SOUTHLAND PRINTING WELCOMES NEW SALES REPRESENTATIVES Arthur “Art” C. Low Jr. joined Southland Printing in the role of outside sales representative.

He has worked in parking for more than 20 years, operating valets, self-park, ambassador, shuttles, and municipal/university/hospital on- and off-street operations. He has worked and developed markets in Chicago, Ill.; Nashville, Tenn.; Louisville, Ky.; Charleston, S.C.; Cleveland, Ohio; Baltimore, Md.; Pittsburgh, Penn.; Syracuse, N.Y.; and Detroit, Mich. for Republic Parking System, Standard Parking, and Central Parking System, as well as ABM Parking Services (formerly Ampco System Parking).

John Cordaro joined Southland in the role of sales account representative. Cordero worked for nearly 10 years with the Independence Bowl Foundation as director of ticketing and business operations. Previously, he was employed at Wells Fargo Bank in Houston, Texas. His role with Southland is to open new doors in the event and athletic ticketing industry while growing more business in the parking ticket market.

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

Partnership Allows Students, Faculty, Staff to Ride for Free University of Kentucky President Eli Capilouto, along with Lexington Mayor Jim Gray and Lextran Board Chair Jeff Fugate, announced a major new partnership between the University of Kentucky (UK) and Lextran that allows students, faculty, and staff to ride any Lextran bus free of charge by showing their Wildcard ID. It’s part of the new U-PASS program.

Lextran buses travel 21 different city routes that extend throughout and beyond the UK campus into the Lexington community. The program includes all Lextran routes, both on- and off-campus, allowing UK students, faculty, and staff to travel to, from, and around campus while also accessing the city. The program constitutes a one-year, $160,000 agreement, with the opportunity to renew.

“The U-PASS program, in partnership with Lextran, will provide safe, affordable, and sustainable transportation options while strengthening UK’s important relationship with the city,” Capilouto says.

The program represents the first step in an expanding partnership with Lextran.

“We applaud the university’s efforts to help improve traffic around campus,” Mayor Jim Gray says. “Like the university, our city is growing, and responsible growth is good.

It also means we will have some growing pains, like increased traffic congestion. We’re working on answers through mass transit, encouraging ride sharing, adding bike lanes, continuing to improve traffic signal timing, and making our city, especially the urban core, more walkable.”

The U-PASS program is the first of several major initiatives being launched throughout the ongoing UK Transportation Master Plan (TMP) process. The TMP aims to improve access and mobility to, from, and around campus for all members of the UK community.

Individuals across campus have provided feedback on the TMP through multiple open forums, surveys, and correspondence throughout the past several months.

Open forums in March, Sasaki and Associates, UK’s transportation consultants, recommended that the university “develop a

voucher program providing students and employees free Lextran and CATS passes,” arguing that in addition to adding parking supply, “the university community must make sincere and concerted efforts to reduce dependence on single-occupant vehicles through transportation demand management.”

Gas Detection Ventilation and Control

Building owners and facility managers want to provide safe and effective parking garages while minimizing the energy costs associated with HVAC. Macurco Gas Detection helps engineers, integrators and installers to provide suitable gas detection and control systems for enclosed parking garages.

Detection products for Carbon Monoxide (CO), Nitrogen Dioxide (NO2), Natural Gas, Propane and other Toxic & Combustible Gases

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Manufactured by Aerionics, Inc. Phone: 1-877-367-7891 Email: info@aerionicsinc.com Website: www.macurco.com parking.org/tpp

SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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NEW AND RENEWING IPI MEMBERS ACADEMIC University of Idaho Ian Ortlieb University of Wisconsin, Milwaukee Prasanna Nanda Santa Clara University Millie Kenney

University of Illinois, Urbana Michelle Wahl

Wilson Parking Ian McLachlan

Parking Solutions Inc. Jeremy Robinson

Algonquin College Roch LaFond

Car Parks DAA Iain Synnott

Rydin Decal Stephanie Frey

University of Arkansas for Medical Sciences Karen Jackson

U Street Parking Inc Henok Tesfaye

Neogard Corporation Mosby Lawrence

Concord Parking James Blight

Precise Parklink, Inc. Kelly Schultz

Operadora De Estacionamientos Viales, SA, de CV Ivan Gutierrez

Bekaert Corporation Kelly Watson

University of Connecticut Martha Funderburk

Middle Tennessee State University Tracy Read

University of Alabama, Tuscaloosa Christopher D’Esposito

University of Victoria Patrick Seward

California State University, Fresno Thomas Gaffery

University of Wisconsin at Madison Patrick Kass

COMMERCIAL OPERATIONS

University of Texas Medical Branch Neil Hart

Parking Concepts, Inc. Robert Hindle

State University of New York at Brockport Johnna Frosini

Landmark Parking, Inc. Gregory Hatfield Ultimate Parking Management Peter Brewis

CORPORATE Hirschfeld Properties LLC Elie Hirschfeld Fraser Health Brenda Welvaert

SUPPLIER Street Parking Solutions Mohammed Zunade Loghdey Allsafe Technologies, Inc. James Pokornowski

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| 855.526.6847

INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

IPS Group, Inc. Emily Koons Nilfisk-Advance, Inc. Jerry Gibbs ABC Companies Gregory Caron ParkMe Sam Friedman PICTOFORM Todd Pierce American Institute of Steel Construction Larry Flynn

Pure Parking Technologies, LLC Karen Cardillo EGlobal Technology Hugo Cortes Mawgif Doug Cekalniku Elatec USA Inc. John Tepley SD2K, Inc. Amir Nejad

AIRPORT

PUBLIC

Louisville International Airport Ron Logsdon

Calgary Parking Authority Mike Derbyshire

Piedmont Triad Airport Authority Thomas Dunlap

City of Billings Tracy Scott

Bill and Hillary Clinton National Airport Jim Bass

City of Rochester, Minnesota Anthony Knauer

Greater Orlando Aviation Authority Eric McClung

Global-Sa, Inc. Shay Asraff

CONSULTANT

GATEARMS.COM Jonathan Brinkman

Morabito Consultants, Inc. Frank Morabito

AeroVironment Inc. Lisa Heiberg Monterey Energy, Inc. Dan Duncan Municipal Parking Services Thomas Hudson

City of Stockton Tina McCarty Springfield Parking Authority Mary McNally Las Vegas Convention & Visitors Authority Maria Tamayo-Soto

Parking & Traffic Consultants Cristina Lynn

Green Bay Parking System Division Christopher Pirlot

Transpo Group Inc. Dan McKinney

City of Durham Thomas Leathers

Way.com Patrick Murray

City of Miami Beach Parking Department Saul Frances City of Monterey Wayne Dalton City of Cleveland Division of Parking Tammie Traci Weehawken Parking Authority Eric Negron

STUDENT

Richard Hoke Xinyi Zhang

Birmingham Parking Authority Lynn Thomas

PARKING NOTIFICATION SYSTEM Guide Drivers to Available Parking with Dynamic Messaging that Change as Availability Changes

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SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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PARKING CONSULTANTS

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SEPTEMBER 2015 | INTERNATIONAL PARKING INSTITUTE

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ADVERTISERS INDEX Aims (EDC Corporation). . . . . . . . . . . . . . . . . . . . . . . . . . 13 aimsparking.com | 800.886.6316

Parking Soft. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 parkingsoft.com | 877.884.7275

All Traffic Solutions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 alltrafficsolutions.com | 866.366.6602

Rich & Associates, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . 64 richassoc.com | 248.353.5080

Ameristar Booth & Building Structures. . . . . . . . . . . 62 ameristarbooths.com | 855.526.6847

Rydin Decal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 rydin.com | 800.448.1991

Carl Walker, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 carlwalker.com | 800.FYI.PARK

Southland Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 southlandprinting.com | 800.241.8662

CHANCE Management Advisors. . . . . . . . . . . . . . . . . . 65 chancemanagement.com | 215.564.6464

T2 Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35, 37, 39 t2systems.com | 800.434.1502

DESMAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 desman.com | 877.337.6260

Tannery Creek Systems, Inc.. . . . . . . . . . . . . . . . . . . . . . 59 autochalk.com | 905.738.1406

Duncan Solutions, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . .C2 duncansolutions.com | 888.99.DUNCAN

TIBA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 web | phone

Eberle Design Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 editraffic.com | 480.968 6407

Timothy Haahs & Associates, Inc. . . . . . . . . . . . . . . 9, 64 timhaahs.com | 484.342.0200

Global Parking Solutions. . . . . . . . . . . . . . . . . . . . . . . . . 17 globalparkingsolutions.com | 215.399.1475

Toledo Ticket . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C4 toledoticket.com | 800.533.6620

IntegraPark. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C3 Integrapark.com | 888.852.9993

Walker Parking Consultants. . . . . . . . . . . . . . . . . . . . . . 65 walkerparking.com | 800.860.1579

IPS Group Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 ipsgroupinc.com | 858.404.0607

WALTER P. MOORE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 walterpmoore.com | 800.364.7300

Macurco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61 macurco.com | 877.367.7891

PARKING BREAK

JIM BASS is landside operations manager at the Bill and Hillary Clinton National Airport, Little Rock, Ark. He can be reached at jbass@fly-lit.com or 501.537.7354.

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Here’s Your Parking Webinar Planner (IPI Members: Register for six or more and save)

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IPI Memb ers: $35 per w ebinar NEW: Only $30 per w ebinar when you register f or six or more!

Non-mem bers $50 per w ebinar

Chinatown, D.C. Case Study: Multimodal Value Pricing Pilot and Curbside Management Presenter: Soumya Dey, PE, PMP, Washington, D.C. DOT

October 21

Parking Construction: New Technology, Innovation, Practices and Delivery Presenter: Walt Norko, PE, CCM, Construction Management Association of America; and Patrick Wells, DESMAN Associates

November 18

Innovation in Municipal Operations-Government at Its Best Presenter: Roamy Valera, CAPP; Art Noriega, Miami Parking Authority; David G. Onorato, MBA, CAPP, Pittsburgh Parking Authority; and Sean Mackin, Denver Public Works

December 9

Sustainability in Parking Presenters: Brian Shaw, CAPP, Stanford University; J.C. Porter, CAPP Arizona State University; and Jeff Petry, EPark Eugene, Ore.

Webinars: Online, On Demand, On Your Schedule Access archived webinars anytime at parking.org., including: i Big Data: What You Need to Know i EVs and DOE’s Workplace Charging Challenge i Strategies to Recover Outstanding Debt

Listen live or view s at archived webinar e. your convenienc resented Live webinars p 2-3 p.m. on Wednesdays, one Eastern T ime Z *

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i Get Certified – What You Need to Know to about the Green Garage Standard i How to Implement Organizational Change & Manage Performance Improvement i Best Practices and Challenges in Public/Private Partnerships for Parking and Smart Growth Development i TDM Case Study: Seattle Children’s Hospital Airport Parking: Repair and Maintenance While Structures are in Use i Payment Systems: Countdown to EMV Chip Technology Rollout i Developing a Strategic Plan for Your Parking Operation

Register now at parking.org/webinars

CALENDAR OF EVENTS

Highlighted are IPI and IPI Allied State and Regional Association Events

September 16

October 8

November 18

IPI Webinar Chinatown, D.C., Case Study: Multimodal Value Pricing Pilot and Curbside Management parking.org/webinars

Dutch Parking Congress Amsterdam vexpan.nl

IPI Webinar Innovation in Municipal Operations—Government at Its Best parking.org/webinars

September 21–22 Parking Design, Maintenance, and Rehabilitation Two-Day Seminar, presented by IPI Raleigh, N.C. parking.org

September 23–25 Carolinas Parking Association Annual Conference and Trade Show Myrtle Beach, S.C. carolinasparking.org

September 23–25 European Parking Association Congress and PARKEN Berlin, Germany europeanparking.eu/congress

September 24–25 Southwest Parking and Transportation Association Annual Conference Phoenix, Ariz. southwestparking.org

September 27–30 Midwest Parking Association Conference Lawrence, Kan. mcpaonline.org

September 30– October 2 Pennsylvania Parking Association Annual Fall Conference Pittsburgh, Pa. paparking.org

October 7–8

October 13 Mid-Atlantic Parking Association Fall Golf Outing Windsor Mill, Md. midatlanticparkingassociation.org

October 14 Mid-Atlantic Parking Association Fall Annual Conference Baltimore, Md. midatlanticparkingassociation.org

October 14–16 NYSPA Annual Conference & Exposition Buffalo, N.Y. nyspa.net

October 21 IPI Webinar Parking Construction: New Technology, Innovation, Practices, and Delivery parking.org/webinars

November 2–4 Parking Association of the Virginias Annual Fall Workshop & Tradeshow Virginia Beach, Va. pavonline.org

November 4–6 California Public Parking Association Annual Conference & Trade Show Oakland, Calif. cppaparking.org

November 10–12 Expo Parking São Paulo, Brazil expo-parking.com

IPI International Parking Conference Santiago, Chile parking.org

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INTERNATIONAL PARKING INSTITUTE | SEPTEMBER 2015

December 2–5 Florida Parking Association Annual Conference & Trade Show Amelia Island, Fla. flparking.org

December 7–9 Gulf Traffic Dubai, U.A.E. gulftraffic.com

December 9 IPI Webinar Sustainability in Parking parking.org/webinars

2016 April 11–14 Texas Parking & Transportation Association Conference and Tradeshow Texas A&M University texasparking.org

March 13–16 Mid-South Parking and Transportation Association Spring Conference The Brown Hotel, Louisville, Ky. mspta.org

March 30–31 New England Parking Council Spring Conference Seaport Hotel, Boston, Mass. newenglandparkingcouncil.org

May 17–20 2016 IPI Conference & Expo Nashville, Tenn parking.org

Is your parking operation losing revenue? We can help you find it.

Find lost revenue and increase efficiency with IntegraPark’s powerful software. For a detailed explanation of its benefits, call Ruth Beaman at 888.852.9993 or visit IntegraPark.com

SEPTEMBER 2015 The Parking Professional ● NFL PLAYER AND VALET LANDON COHEN ● IPI CONFERENCE & EXPO SCRAPBOOK ● EMV CHIP IMPLEMENTATION ● UNIVERSITY PARKING OPERA ● EMERGING TRENDS REPORT