Parking & Mobility, July 2021

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POWER OF THE PEOPLE

Organization of the Year

Stanford University, Calif. Stanford Transportation offers one of the most comprehensive transportation demand management (TDM) programs in the nation. It has successfully reduced peak-hour and drivealone commutes at Stanford’s main campus and its Stanford Redwood City campus. The percentage of Stanford employees and commuting students who drive alone to the main campus dropped from 67 percent in 2003 to 41 percent in 2019. Other goals include reducing university-related traffic emissions, congestion, and parking demand. Ride-sharing programs include a free vanpool and free, premium, and reserved carpool parking. In 2019, 11,000 members were in the Commute Club, an incentive program that offered generous rewards for sustainable commuters. The free Stanford Marguerite shuttle has 41 all-electric buses equipped with bicycle racks. Stanford also offers free and discounted trips on local transit. Nearly 20 percent of university commuters biked to campus in 2019. Stanford is the only university to receive three consecutive Platinum Bicycle Friendly University designations from the League of American Bicyclists.

26 PARKING & MOBILITY / JULY 2021 / PARKING-MOBILITY.ORG

The campus created the Escondido Village Graduate Residences (EVGR) Car Free Club, which offers incentives for graduate student residents to go car-free at Stanford over a threeyear period to mitigate construction impacts. The program exceeded its goals while remaining under budget, reducing permit holders from 52 percent in 2017 to 38 percent in 2020. In addition, Stanford has the largest university Zipcar car-sharing fleet in the U.S., with 68 cars at more than 30 locations. To support the commuting and residential car-free community, Stanford offers a number of on- site amenities, including a bike shop and mobile bike service, and a rental car branch. Before COVID-19 struck the U.S. in 2020, Stanford Transportation had migrated its operations almost exclusively online. In 2018, Stanford Transportation transitioned its transit pass program from a physical sticker on employee ID cards to Clipper, a regional electronic fare card. It then moved the entire campus community to a new virtual parking permit system, which was critical to have in place during the pandemic. In addition, Stanford Transportation moved up implementation of its app-based visitor parking system, after 48 pay stations in visitor lots were taken offline for public health measures. Also, in 2020, the Marguerite Shuttle and Charter Services team rolled out six versions of schedule changes in a ninemonth period because of ridership reductions, budgetary constraints of funding partners, and adjustments to local commuter rail service. Stanford’s free shuttle system typically implements two schedule changes over the course of a calendar year.