Parking & Mobility magazine, January 2022

Page 44

/ STATE AND REGIONAL SPOTLIGHT/TEXAS PARKING & TRANSPORTATION ASSOCIATION

The Texas Parking & Transportation Association: parking. mobility. connected.

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By Mary C. Mabry, CAPP

INCE 1987, the Texas Parking & Transportation Association has been a vehicle for individuals engaged with

the parking and transportation businesses in municipalities, hospitals, airports, universities, and parking authorities. We promote the mutual interests of the membership in the provision and operation of adequate, safe, efficient, convenient and economical public parking and transportation as a proper and necessary function for the economic and social well-being of our members. TPTA works hard to educate its members and their customers about the ­importance and impact of parking and transportation in general and promote industry best practices. TPTA’s vision: parking. mobility. connected. We are a dedicated organization that engages in relationship building, information sharing and business growth. In 2019 TPTA developed a new logo for our new vision. The following sums up our key priorities and on-going objectives. We continue to build on these platforms, enhancing our association and our membership benefits. ■  Expand Membership. Expand regular membership by 30 percent in the next two years within Texas and surrounding state through personal engagement and professional marketing. ■  Enhance the Annual Conference. Review the pricing structure, expand conference offerings, and create a marketing strategy to target all parking and transportation professionals in Texas and surrounding states. ■  Enhance Outreach and Communications. Improve member outreach and communications by connecting members and vendors, establish member volunteer committees, launch annual formal engagement survey, and formalize membership communications vehicles. ■  Enhance Roundtable Program. Enhance the roundtable program by instituting social/networking events in conjunction

with the roundtables, identifying topics that appeal to different facets of parking and transportation and creating a volunteer committee. This year we added a new position to our association. We hired Dawn Marti as our association and events manager—please help us welcome her to our team.

2021 Conference and Tradeshow For 2021, the TPTA Conference and Tradeshow was at the Kalahari Resorts and Conventions in Round Rock, Texas. This year’s conference was met with excitement and some apprehension as it had been two years since our last conference in 2019 due to the COVID pandemic, which cancelled our 2020 Dallas conference. The promise of

42 PARKING & MOBILITY / JANUARY 2022 / PARKING-MOBILITY.ORG

a face-to-face conference brought out 140 attendees who were grateful for a personal interaction instead of our normal virtual calls and meetings. This year’s events included competition games of “Name that Parking Tune,” with 15 winners of various tunes, and the “Ultimate Corn Hole Match Up”, which seemed to be the favorite with Matthew Valera and Dylan Prep, PGS team


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