“Perfectionism is insecurity cloaked in disguise, while imperfection is a reminder that we are beautifully human.”
HEALING COMPONENTS
COMPASSION & H.E.A.L
COMMONALITY & UNIQUENESS
HEALING JOURNEY
FRAMEWORK
EMOTIONAL PLAN
To pioneer a fragrance brand in the form of accessories that not only captivates the senses but also instills hope and resilience, empowering survivors to heal and begin a new chapter. Semicologne becomes a symbol of recovery, where the stories unfold together in every journey.
1.
Creating soothing scents that inspire hope, and refreshing aromas that embody the resilience of survivors in their stories.
2.
Offering high-quality products with elegant, lasting designs.
3.
Being a true companion for survivors, standing beside them througheverychallenge.
Building a community where survivors share their stories andexperiences. 4.
5.
Emerging as a symbol of shared struggle, standing together throughmentalhealthchallenges,andhealingasone.
Imbalance (Weakness):
Limitedmarketsegmentation
Scentdurability
Productioncost
Lowbrandawareness
Motivations (Strength):
Productinnovation
Asymbolofcourageandspirit
Stylishandfunctionaldesign Astrongbrandcommunity
Nurturing (Opportunities):
Trend of multifunctional accessories
Market seeking identity and meaning
Collaboration with influencers
Market expansion opportunities
Distress (Threats): Competition with other perfume brands
Rapidly changing trends
Dependence on Suppliers
Reliance on a Single Market Segment
Mindset (Segmentation)
Semicologne targets men and women aged 18-30, primarily in urban areas like Jakarta and Bali, who value fashion, mental health, and self-care, seeking accessories that combine aesthetic appeal and aromatherapy benefits, and are likely to purchase for personal use or as meaningful gifts, fostering brandloyalty.
Aspire (Targeting)
Primary Segment: Individuals aged 18-30 who value mental health awareness and prefer stylish products with added benefits like aromatherapy for relaxation.
Secondary Segment: Consumers seeking products to show support for mental health causes or meaningful gifts for loved ones.
Peace (Positioning)
Semicologne is a perfume jewelry brand combining fashion and aromatherapy, symbolizing support and resilience through the semicolon. It’s a stylish, meaningful accessory that embodies hope, calm, and strength for young individuals.
Strength(Property)
The Semicologne logo, featuring a semicolon (;) symbol, represents strength and healing, paired with the tagline "Where the Stories
Unfold Together" to support personal growth. Semicologne’s perfume jewelry blends fashion and aromatherapy, offering functional, elegant accessories that promote mentalwell-being.
The Hope Necklace by Semicologne symbolizes hope, offering comfort with its calming fragrance and elegant design, reminding survivors that hope shines even in darkness.
Top Notes
Bargamot, Lavender, Chamomile
Middle Notes
Jasmine, Ylang-Ylang, Rose
Base Notes
Sandalwood, Cedarwood, Vanilla
The Resilience Bracelet by Semicologne embodies strength and determination with its refreshing fragrance, inspiring survivors to face challenges with confidence.
Top Notes
Bargamot, Grapefruit, Peppermint
Middle Notes
Lemon, Green Tea, Jasmine
Base Notes
Musk, Cedarwood, Vetiver
Upliftment (Presentation)
Semicologne blends empowerment, self-care, and mental health focus, using a black-and-white palette with Lato and Merriweather fonts. Its empathetic voice supports those seeking strength and peace.
Semicologne's marketing focuses on storytelling and real-life testimonials, with the founder openly sharing personal struggles related to mental health. Through social media, the brand promotes self-care and its values of hope and resilience, aiming to emotionally connect with its audience, whom it calls"survivors."
Haptics(Touch):
The silver stainless steel accessories feature engraved textures, offering a unique tactile experience that enhances comfortandcraftsmanship.
Sight(Vision):
The minimalist black and white design embodies simp clean branding that aligns with the brand's focus o empowerment.
The Hope necklace carries a calming scent, while the Resilience necklace features a refreshing fragrance. Both scents are subtle yet lasting, enhancingthesensoryexperienceandpromotingmentalwell-being.
Semicologne's logo features a butterfly, symbolizing resilience. The wings, formed by necklace and bracelet chains, represent meaningful fashion, while the semicolon body signifies hope. The aroma-shaped antennae reflect scent-infusedaccessoriespromotingwellness.
Ethe”rea”
Etherea, or "Rea" for short, is the semicolon in Semicologne's logo, symbolizing hope. As a universal emblem, it embodies resilience and new beginnings, aligningwiththebrand’smessageofH.E.A.L.
Where the Stories Unfold Together
"Where the Stories Unfold Together" embodies Semicologne’s belief in shared journeys of resilience and hope, inviting survivors to embrace healing as part of a collective story of strength.
HO P E
This design symbolizes that even in darkness, hope shines through. The white text on a black background represents light in darkness, reminding us that hope is always present, even in tough times. It reflects peace and new beginnings, perfect for those on a journey of healing
R S L C
Resilience packaging represents strength and endurance. The black text on a white background symbolizes the ability to withstand and grow through adversity. It embodies unwavering spirit and inner strength, reminding us of the power to overcome challenges.
BrandPersonality
Sincerity: Semicologne builds and expresses a sense of support and empathy that can help consumers who may be experiencing mental health challenges, making them feel not alone with the presence ofSemicologne.
BrandValue
Harmony: Merging fragrance, design, and comfort as an elegant accessory for the survivor’sdailystyle.
Empathy: Being an empathetic companion, understanding emotional challenges.
Acceptance: Encouraging self-acceptance inthehealingjourney.
Loyalty: Standing by the survivor in key lifemoments.
PointsofParity(POP)
Aromatherapy Function: Like regular perfumes, Semicologneofferssoothingandcalmingscents.
Fashionable: Stylishly designed to complement the wearer’slook.
Practical and Personal: Easy to carry and wear, just like traditionalperfumes.
PointsofDifference(POD)
Innovative Perfume Accessories: Unique scented necklaces and bracelets, offering a multifunctional alternative to traditionalperfumes.
Mental Health Focus: More than a fragrance, it’s a symbolic accessoryofsupportandhopeformentalhealthsurvivors.
HEAL Values: Embodying Hope, Empathy, Acceptance, and Loyalty, Semicologne combines aesthetics with a meaningfulmessage.
Semicologne is a unique accessory brand that combines perfume and fashion, offering necklaces and bracelets with both aesthetic and practical benefits. It serves as an empathetic companion, providing soothing scents and emotional support to boost confidence and resilience throughout the day.
Rational Benefits:
Semicologne combines fashion and fragrance in a practical accessory, offering a long-lasting scent and lifetime rust-proof guarantee.
Emotional Benefits:
Semicologne symbolizes hope and resilience, with calming Hope and refreshing Resilience scents, serving as a companion and reminder to inspire strength for new beginnings.
Semicologne offers a unique fusion of fashion and fragrance with aromatherapy-infused accessories, inspiring hope, resilience, and new beginnings through calmingandrefreshingscentswiththoughtfuldesign.
Semicologne is an accessories brand that combines fashion and aromatherapy with a symbolic touch. Featuring refillable perfume necklaces and bracelets, such as the "Hope" necklace and "Resilience" bracelet, the brand blends stylish design with calming and refreshing scents to support mental health and self-care. The "semicolon" symbol represents resilience and hope, serving as a reminder of strength and emotional support for individuals facing or overcoming mental challenges.
Semicologne, Indonesia's first perfume necklace, combines stylish stainless steel designs with a deep commitment to mental health. Inspired by the semicolon, it fosters community support and spreads positivity, serving as a symbol of strength and emotional connection for survivors.
Semicologne focuses on hope and resilience, combining perfume necklaces as a symbol of personal journeys through mental health challenges. It creates a soothing, supportive experience for those feeling hopeless, reminding them that "their story isn’t over." Thus, the brand essence is Hope & Resilience.
Semicologne is a brand of perfume necklaces and bracelets that blends fashion and aromatherapy, with the semicolon symbol representing support and strength in mental struggles. Designed for young individuals who value style and personal meaning, Semicologne offers unique aesthetic accessories that carry messages of hope, calm, and resilience. It serves not only as a fashion item but also as a companion, supporting individuals through life's journey, whether celebrating or empowering themselves and others.
Caption: Other meanings live quietly between the lines, known only to those who’ve felt their weight.
Caption: The story of a semicolon: a symbol of hopeandresilience.
Caption: Some meanings are written for everyone to see, simple and shared across countless stories.
Reels : Metamorphosis Logo
Caption: Everything beautiful is born from a process. Semicologne grew from small inspiration into a powerful symbol of hope and resilience.Whatdoesyourjourneymeantoyou?
Butterfly
Caption: Like a cocoon turning into a butterfly, transformation begins with hope. But even as we spread our wings, life’s challenges remind us thattruestrengthisfoundinresilience.
Emotional Marketing (Story Telling)
Caption: Everything beautiful is born from a process. Semicologne grew from small inspiration into a powerful symbol of hope and resilience.Whatdoesyourjourneymeantoyou?
Caption: Every detail has a purpose. Every piece tellsastory.Soon,itwillbeyours.
Coming Soon
Caption: A box of meaning, a journey to healing. Semicologne,comingsoon.
Commercial Video (Resilience Product)
Caption: Resilience is a quiet strength that keeps youmovingforward.Wearitwithpride.
Caption: Hope shines brightest when resilience carries it forward. Let Semicologne be the symbol ofyourjourney.
CommercialVideo(HopeProduct)
Caption: Hope isn’t just a feeling, it’s the belief thatbetterdaysarealwaysahead.Letitrestclose toyourheart.
Resilience Product (Aroma Specification)
Caption: The Resilience Bracelet by Semicologne embodies strength and determination with its refreshing fragrance, inspiring survivors to face challengeswithconfidence.
Caption: A lifetime warranty, just like our promise to always stay by your side. Semicologne is more than an accessory—it’s a symbol of unwaveringloyalty.
Caption: The Hope Necklace by Semicologne symbolizes hope, offering comfort with its calming fragrance and elegant design, reminding survivors that hope shines even in darkness.
Caption: Even in the darkest moments, hope is the light that keeps us moving forward. No matter how small, it always leads us to a brighter tomorrow.
Caption: Sometimes, the deepest wounds become the greatest source of strength. In moments of despair, we are reminded that every setback is not the end, but the beginning of a new chapter.
Caption: Bringing harmony to life through the perfect blend of fragrance, design, and elegance
Caption: True friendship is built on empathy. It’s about understanding the emotional struggles of others, offering a safe space for their feelings, and connecting with the deepest parts of their hearts.
Caption: Embrace your journey with self-acceptance.
Healing takes time, and every step forward is a victory. You are stronger than you know!
Caption: True loyalty is being there through life’s most important moments. Always by their side
"True strength lies not in hiding pain but in facing it with vulnerability. Healing begins when I embrace every part of me, even the broken ones."
GRATEFUL TO BE YOUR SYMBOL OF HOPE AND RESILIENCE.