The Epiphanic Sustainable Fast Fashion Epoch

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The Epiphanic Sustainable Fast Fashion Epoch a new fashion ethical fashion mandate. Authors Dr. Kate Armstrong, Regents University London.

Introduction With this chapter, the authors aim to outline current standards and practices within the fashion industry in the context of sustainability, specifically, within fast fashion. Current academic and industry perspectives on the definitions of sustainable fashion will be reviewed along with an appraisal of existing legal and Governmental standards, case studies and best practices from fashion brands. Key words: Fashion, Fast Fashion, Ethics, Sustainability, Ethical Fashion Movement 2.1 Objectives: • • • • • •

To bring readers up to date with current academic understanding of the terms ethics, sustainability and these constructs in the context of fashion, specifically fast fashion To understand legal and Governmental standards around ethical fashion To describe current poor and best practices of fast fashion brands To provide case studies and application of The Ethical Fast Fashion Tipping Epoch To outline the future of ethical fashion futures To offer discussion points for academic, industry and student readers

2.2 Introduction With this chapter, the authors aim to outline current standards and practices within the fashion industry in the context of sustainability, specifically, within fast fashion. Current academic and industry perspectives on the definitions of sustainable fashion will be reviewed along with an appraisal of existing legal and Governmental standards, case studies and best practices from fashion brands.

2.2.1 Ethical Philosophy Merriam-Webster (2016) defines ethics as

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