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Time for a Rebrand? For those of you who are regular readers of this magazine, and have seen our advertisements before, you may notice our logo is different now. The team here at Identify Marketing have just finished our own rebrand and it feels amazing! Going through a rebrand can mean a huge amount of changes to work through. The alterations you need to make on every document alone is a headache! But, at some stage, it becomes a necessary step for positive business growth, for any of the following reasons: 1. It’s due for a refresh. Even some of our most trusted brands have rebranded in recent years, to stay fresh and current in this constantly evolving modern era – think Telecom/Spark, Shell Oil/Z. A fresh face for your business can help keep you ahead of your competition. 2. Your business has changed its focus or target market. As your business grows, you may find that your specialty or function has changed over time and your branding should reflect this. A well-focussed brand will sharpen your market presence. 3. It doesn’t fit new changes in web and digital marketing (that was our reason!). The way consumers use the Internet and online access to marketing has changed dramatically, even in the last 5 years. Online campaigns can easily be underwhelming and become lost in a media-saturated environment. A rebrand can re-establish your business and keep your content engaging and inspiring.
4. You’ve recently taken over an established business. This is the perfect time to put your own stamp on what is a new venture for you. You already have the advantage of a fixed client base – now it’s time to show both new and established customers what you bring to the mix and how you can improve on what the existing business has already achieved. 5. Search Engine Optimisation a.k.a. ‘Googleability’. Making sure Google puts your business right at the top of all of its relevant online searches is a key factor in growing your business. No one thumbs through phone books anymore – Google is the first point of contact for most people, and being easily located here is a great way to engage new customers. We understand that, as a business owner, it’s hard to let someone else take over this part of your business. After going through our own rebrand, I have discovered exactly how good our designers are at drawing out my ideas and concepts, and then creating a beautiful end product. Let our expert team focus on building up your business brand, so that you can focus on what you do best – running your business. I’d love to help you do the same – so, if your business is in need of a rebrand, we’d love to show you what Identify can do for you and your business. Rachel Klaver, Manging Director of Identify
Illuminating the Best of Your Business
Call Rachel today
0800 722 433 www.identifymarketing.co.nz
