T E L L I N G Y O U R S T O R Y
Discover The Mi ke Biryla Process.
With over $400M in combined career sales and a proven track record in the luxury market, our team brings a deep understanding of how to position and elevate exceptional homes. From reimagined historic gems to newly built showpieces, we know what it takes to capture attention and drive results.
Backed by The Agency’s global network of 135+ offices across 13 countries, we offer access to high-net-worth buyers, strategic marketing, and in-house creative and PR teams who specialize in telling the story of special properties like this one.
From branding and positioning to launch strategy and media outreach, we’re here to ensure this home receives the attention it deserves from the right audience and at the right time.
The strength of a trusted, top-producing team, a global brand, and your beautiful property. Let’s bring this collaboration to life!
An Enlightened Perspective
S E L L I N G Y O U R H O M E
02 03 M E E T T H E M I K E B I R Y L A T E A M
T H E P O W E R O F T H E A G E N C Y
MEET THE MIKE BIRYLA TEAM
A Sophisticated Approach to Today's Fast-Paced Market
With a rare blend of steadfast support, no-nonsense guidance, and deep market savvy, The Mike Biryla Team is your dedicated advocate throughout the real estate journey. Founded by top-producing agent Michael Biryla, our team specializes in sales and rentals across Manhattan. Backed by years of experience and a commitment to exceptional service, we go above and beyond to make every transaction seamless. Every step of the way, you’ll feel confident and in control. Relax you’re in the best hands.
Numbers & Accolades
2 0 + Y E A R S
$ 4 0 0 M +
Michael Biryla
"I treat your real estate needs with the ultimate level of care and attention, as if it were my own home. Quality service is always number one. I'll work tirelessly and tactfully on your behalf to protect your best interest and deliver results you're thrilled with."
With over a decade of experience in NYC’s vibrant real estate market, Michael Biryla has established himself as a trusted expert in townhouses, co-ops, and high-end properties across the Upper East Side, Upper West Side, West Village, and beyond. Since joining The Agency in 2021, Michael has consistently ranked among the top 3 producing teams at The Agency New York and earned the prestigious Chairman Award, placing him in the top 5% of agents company-wide. His career sales volume exceeds $350M, a testament to his skill and dedication.
A skilled listener and negotiator with a flair for what he does, Michael specializes in sales and rentals in all Manhattan neighborhoods. Years in the hospitality industry taught him to be extremely detailed and customer-oriented with the ability to relate to people from all backgrounds and walks of life.
Michael understands how life-changing and stressful buying, selling, or renting a home can be, which is why he goes above and beyond for his clients in every aspect of the process to ensure that the decision is easy and stress is minimized. He makes a point to remember the little things about a client, from their kids' names, to birthdays and anniversaries, because to him, relationships will continue long after deals are closed.
Michael is a native New Yorker from Long Island, and currently resides on the Upper East Side with his wife Carli and two Australian Shepherds, Ani and Bonnie. Outside of real estate, Michael was a longtime competitive Muay Thai boxer, a passion that fuels his desire to push himself to the limit and outperform under pressure.
Numbers & Accolades
1 0 + Y E A R S
Entry-level buyers, many fed up with paying near-record apartment rents, have driven co-op transactions in recent months as mortgage rates fell from a peak reached this past May. Mike Biryla, a broker with The Agency, said he’s seeing more first-time buyers entering the market than he has in two years. Other brokers shared similar observations.
“Based on the current amount of inventory on the market, and the level of active buyers, I don’t foresee there being a substantial drop in the prices,” says Mi ke Biryla, a New York-based real estate agent at The Agency.
Nevertheless, Biryla says that sellers are willing to make price adjustments based on market conditions and high interest rates. 0
“My prediction for home prices through 2022 wi ll be a continuation of a market correction,” Biryla said. “The Fed’s intentionally increasing the interest rates to cool down the housing market is a much different scenario than the 2008 !nancial crisis, and even with the interest rates potentially climbing even more through 2022, lenders have been more careful and wi ll li kely see fewer foreclosures.”
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B O U T
Madeleine Auffenberg
When Madeleine experienced just how stressful and overwhelming the New York relocation process could be, she knew she could help create a better solution. Madeleine made it her mission to learn the Manhattan real estate market so she could help others from going through the pitfalls of New York apartment hunting.
Through personal experience and a Southern upbringing, Madeleine gives all of her clients a welcoming, tailored, and creative approach to buying, selling, and leasing in New York. Madeleine attended Southern Methodist University, where she graduated with degrees in both Public Relations & Strategic Communication and Fashion Media. Prior to working in real estate, Madeleine worked in fashion PR, and she was responsible for obtaining press for luxury brands such as Bonpoint and Isabel Marant. She also formed relationships with editors and influencers to plan and execute successful events all over the country.
Madeleine brings her relationship-building, attention to detail and strong communication skills to the real estate industry. Madeleine grew up in Tulsa, OK, but shortly after her college graduation, her parents relocated to Sea Island, GA. Madeleine's father is a homebuilder in Sea Island, so she is familiar with not only the buying and selling of real estate, but also the design and building aspects. With close ties across the country, Madeleine is truly a nationally networked agent
Outside of work, Madeleine can be found enjoying all the city has to offer with friends. Growing up with a professional chef in the family, she loves to try out new restaurants in West Village, Soho, and Tribeca, specifically to find the best Tex-Mex in the city. Madeleine balances her love of food with spinning, pilates, and walks along the Westside Highway
Kyle Ramdeen
Kyle Ramdeen came to NYC from the Caribbean island of Trinidad and Tobago as a young child. The City was overwhelming and full of firsts…first snow, first pizza, first skyscraper. Since then Kyle has been in love with the heartbeat and energy of New York and can't picture himself living anywhere else.
Prior to real estate, Kyle spent 15 years working in the entertainment industry. He got his start working as a production assistant on the Martha Stewart Show and was quickly promoted to stage manager during his time there. He has produced various events like the Grammy Awards, MTV Video Music Awards, Fashion Week and the Super Bowl. His experience in entertainment has given him an all-access pass to the backdoors of NYC and has made him an expert on the hidden gems that few get to see. His time spent working with high-profile talent and executives has helped him develop excellent client relations skills and the ability to always find a solution in any high-stakes situation.
As a skilled communicator and listener, Kyle specializes in sales and rentals across all Manhattan neighborhoods. And if you ' re looking for the perfect slice of pizza, he specializes in that too. Kyle lives in Midtown West with his wife, daughter, and their dog Otis. In his spare time, he enjoys practicing martial arts, uncovering restaurant gems that haven’t made it to Eater yet, and making the perfect Manhattan at home
We didn't even consider another realtor because Mike seemed so savvy about the market, so hardworking and available, and also was honest with us and we were convinced that he had our best financial and emotional interests at heart. Doing this work together and so closely, and since this kind of thing can be so overwhelming and scary, there were a few very small bumps along the road, but Mike was truly wonderful about always being there to talk, to lend an ear, to give us his best advice, to follow up with other people whose attention we needed to get, and on and on. In short, we were very satisfied, actually really super pleased, with Mike's expertise and how he handled things.
Mike is fantastic -- again! Mike was wonderful to work with for the sale of our co-op, so we of course asked him to help us when we were looking to purchase our next home. He is an excellent realtor who is very knowledgeable, trustworthy, honest, energetic, hard working, and very responsive. Mike carefully listened to our "wish list" and quickly found a variety of great options for us. He expertly guided us through each step of the offer, contract, board approval, and closing process. Mike goes above and beyond and we highly recommend him to others looking to sell or purchase a home!
D A V I D B .
Madeleine was friendly, responsive, and dedicated. She provided valuable guidance and support throughout my search. Without her I wouldn't have been able to navigate some tricky hurdles that popped up unexpectedly. She was an advocate for me but never pushy, and was always happy to answer questions and/or find answers. She definitely went above and beyond in helping me to find a great new apartment!
A N N A M .
Mike was outstanding in all aspects. He was smart, strategic, always looking for our best interests. We loved his planning, his wisdom, and his vast negotiating skills. Mike is best agent we have ever known and we will recommend him to all contacts. He was a pleasure to work with and we wish him and his family all the best.
K A S I A A N D C H A R L E S P
My experience with Madeleine was wonderful! I was moving with a very limited time frame and within 12 hours of creating an account on The Agency I was contacted about what I was looking for and connected with Madeleine. In less than a day she was able to set up showings for 8 apartments in all the boroughs I was interested in. Since I was moving from out of state it was extremely helpful to see multiple places in a day, and she definitely spent extra time with us to make sure I was seeing all my options. She was professional and gave informed advice, and kept me totally updated with the application process. She was great in accommodating my schedule when it came to lease signing, allowing me to reduce the number of out of state trips I had to make. I would definitely use Madeleine again in the future and recommend her to a friend!
My wife and I met Mike a couple of years ago when we were planning our move to NYC. We were referred to him by the realtor handling the sale of our home in DC. We are so grateful for that referral. Mike helped us fnd a great apartment in the West Village and negotiated a good deal for us. We also got a new friend in the process! Fast forward 1.5 years, we decided to buy a place in the West Village and enlisted Mike to help us. Mike counseled us through the process of buying in NYC, which has some quirks that you don’t fnd in other cities. After fnding the perfect place, Mike worked diligently to make the deal happen. His positivity and patience are exactly what we needed while navigating the transaction. He is very knowledgeable about the market, but I think his dedication to service truly sets him apart.
P A T R I C K & E L I Z A B E T H A N N B .
We enthusiastically recommend Mike! Mike is very knowledgeable, trustworthy, honest, energetic, hard working, and very responsive. His expertise combined with these qualities make him a great realtor and are important for establishing a solid long term relationship. He represented us in the sale of our 2 bedroom co-op and was wonderful to work with. Mike anticipated our needs and questions, is very organized, and handled everything from staging and marketing to board approval and closing with great care and speed. Mike goes above and beyond and we look forward to working with him again on our next home!
L I S A B .
30 West 63rd Street #28D
301 West 57th Street #51BCD
500 West 18th Street #West-11D
$4,525,000
300 East 77th Street #8
3.5
545 West 110th Street
Clifton Place
$3,200,000
7 E A S T 1 4 T H S T R E E T # 2 1 O F L A T I R O N
$ 2 , 4 9 5 , 0 0 0
2
6 4 8 B E R G E N S T R E E T # 3 A
$ 2 , 3 0 0 , 0 0 0
E
R I C E
3 B E D S | 2 B A T H S C O N D O
2 7 2 W E S T 1 0 7 T H S T R E E T # 8 A $ 2 , 2 0 0 , 0 0 0
2 0 1 E A S T 8 3 R D S T R E E T # 4 C D $ 2 , 0 7 5 , 0 0 0 4 B E D S | 2
1 0 6 5 L E X I N G T O N A V E # 2 B
L E N O X H I L L
$ 2 , 0 6 5 , 0 0 0
S A L E P R I C E
P R O P E R T Y T Y P E N O T A B L E S A L E S
3 B E D S | 2 B A T H S C O - O P
P R O P E R T Y T Y P E
1 1 7 5 Y O R K A V E N U E # P H A 6
L E N O X H I L L
$ 1 , 9 9 9 , 9 9 9
S A L E P R I C E
4 B E D S | 3 B A T H S C O N D O P
SELLING YOUR HOME
Our Foundational Marketing Process
Every listing The Mike Biryla Team takes on is backed by a strategic, high-impact marketing plan designed to generate attention, drive qualified traffic, and ultimately, deliver results. Below is our foundational process the essential strategies we implement for every property we represent. Of course, no two homes are the same, which is why we also offer tailored, out-of-the-box campaigns when a unique approach is needed.
High-End Property Photography
Targeted Broker eBlasts
Active Listing Feature in Newsletter
Custom Print Show Sheets
rategic Social Media Posting
Global Listing Syndication
Buyer Prospecting & Outreach
Property Photography
Listings with professional photos receive 61% more online views compared to those without.
Targeted, thoughtful, strategic.
Broker Network Distribution
Targeted "Just Listed" Campaigns Sent Through Multiple Databases, Reaching: Sent to 13K+ Brokers and Referral Partners
Brokers with Recent Deals in Similar Areas and Price Points
Brokers in Key Feeder Markets
Active Clients and Trusted Referral Sources Across Our Network
Curated Buyer Outreach
A Tailored E-Blast Delivered to Individuals Identified Through Wealth Intelligence, Based on Global Location, High-Net-Worth Status, and Aligned Lifestyle Interests Sent to 150+ Pre-Qualified Prospective Buyers
We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today’s buyers are the most knowledgeable and tech-savvy in history. Your brokerage and your agent should be too.
Sent to 10K+ Engaged Subscribers
Your Property will be Spotlighted in Our Weekly Newsletter Shared with a Highly Engaged Audience of Buyers, Brokers, and Industry Insiders Every Week Until It’s Sold.
Print & Digital
The Agency’s full suite o unique character to shi impact long after a pros
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Creating a list details and in
Running a vid
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Social Media Strategy
Based on your buyer profile, we’ve outlined platforms, tactics, and timing we’ve successfully used to showcase similar homes. With a full content schedule, we can strategically leverage paid and organic social media to maximize exposure.
• @theagencyre - 510K Followers
• @theagencynewyork - 6K Followers
•
@mikebsellsnyc - 4K Followers
We’ve elevated listings by sharing custom social media assets and high-end property videos across all social media patforms.
The Agency - 44k Followers
Similar to Instagram, we can showcase this home's many exciting features by way of our custom social assets.
We’ve used LinkedIn to engage professional networks and high-net-worth individuals by sharing market insights and lifestyle-driven messaging that highlight both the investment and appeal of a home.
Paid Meta & Google Display Campaign
We’ve seen strong results from campaigns on Meta platforms and the Google Display Network, which can be deployed strategically to drive targeted traffic to your listing.
Global Listing Syndication
By partnering with Properstar, we syndicate our listings through 70+ portals across 40+ countries, putting each property in front of a vast and engaged audience. Properstar, the world’s largest global property platform, connects sellers and buyers through an extensive network of qualified agents.
What does this mean for our clients? Maximum global exposure for your listing. After all, increased demand means a better opportunity to price and sell your home at its greatest potential value.
We don’t wait for buyers to come to us. We go to them. By leveraging technology to capture prospective buyers, we identify leads from multiple sources and use data-driven insight to determine who is qualified to buy and when.
Wealth
Lead Generation Mapping
It’s all about who we know. The Agency’s wealth intelligence software discovers buyers based on a property’s attributes. Utilizing this software, we will curate a list of potential buyers by targeting individuals based on global location, high-net-worth status, and specific interests related to this property.
Property Videos
Property videos are broadcast through listing feeds to The Agency's website and all listing sites that support video, as well as through social media and digital newsletters.
Staging
Staged homes sell in 1/3 the time of comparable, unstaged homes and for up to 5% more.
Virtual Staging
Virtual staging elevates empty or cluttered rooms with sleek furnishings.
Public Relations
Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, prominent influencers and tastemakers. They ensure we’re always part of the conversation.
Hundreds of articles and more
in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle
A 19th-Century Townhouse With ‘Bridgerton’ Vibes—
But It’s in Manhattan
A Manhattan townhouse decked out in $3.5 million of antiques and finery has returned to the market for $15.995 million.
The Upper East Side townhouse is owned by commercial real estate broker-turned-composer Kenneth Laub, who purchased the property for $4 million in 1986. The property most recently came to market this week with Mike Biryla, John Antretter and Gabriella Michin of The Agency.
Homes for Sale in Manhattan and Queens
A two-bedroom, two-bath, roughly 1,300-square-foot apartment with a windowed galley kitchen, a primary bedroom suite, a second en suite bedroom and a wood-burning fireplace, on the 13th floor of a 14-story doorman building with a live-in super, shared laundry and bike storage.
"The entire apartment has nice views of Midtown. There’s good closet space. Washer/dryers are permitted with board approval."
Homes for Sale in Manhattan and Queens
A one-bedroom, one-bath, roughly 750-square-foot apartment with a galley kitchen, an open living/dining area, a walk-in closet and through-the-wall heating and air-conditioning, on the fourth floor of an 18-story doorman building from 1963 with a live-in resident manager, shared laundry, a private parking garage and a bike room.
"The apartment is well-maintained and has good closets. Tucked in the back of the building, it’s quiet and has townhouse views through large windows. The maintenance includes all utilities."
Print & Digital Advertising
Our method: Tell a story to the people who are most likely to buy the house.
Our in-house media team makes it fast to place effective advertising campaigns across digital platforms while measuring data and success to continuously improve campaign efficacy. We use this to place smart print ads in the publications that resonate best with our likely buyers. Finally, our relationship with the leading real estate advertising team at Realforce allows us to ensure your curated placement with intentional targeting.
Whether digital or print advertising, our campaigns provide maximum exposure and ensure our listings stand out from the crowd.
Fitting in was never The Agency’s style.
THE POWER OF THE AGENCY
Magazine
Designed and directed by our in-house creative and public relations team, The Agency Magazine is our inspired perspective on life and luxury, showcasing our properties to a global audience.
Print Distribution
In addition to being mailed directly or hand-delivered to our clients and list of Ultra-High-Net-Worth (UHNW) individuals, the piece is on display in and distributed from The Agency’s 135+ Offices in the world’s most affluent markets. This exclusive publication is carried in the private planes of Hera Flight, a renowned leader in private aircraft charter services.
Private Jet Distribution
Digital Distribution
Featured on the home page of The Agency’s website (TheAgencyRE.com), which has an average of 1.8M+ visitors per year — and growing. It is also directly emailed to a highly targeted list of The Agency clientele and featured in our weekly newsletters, which reach an affluent audience of 700K.
Social Media
Activation & Experiential
h r o u g h o u t t h e y e a r w h e r e o u r m a g a z i n e i s o n d i s p l a y a n d s h a r e d w i t h g u e s t s . P a s t e v e n t s h a v e i n c l u d e d t h e H a m p t o n C l a s s i c , T h e A g e n c y ’ s G l o b a l
F o r
d e l i v e r e d t o c l i e n t s b y o u r a g e n t s , w h o a r e a m o n g t h e t o p - p r o d u c i n g r e a l
e s t a t e p r o f e s s i o n a l s i
t h e c
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y a n d e a c h i s s u e i s p l a c e d w i t h i n o u r o f f i c e s a n d o f f i c e s t o r e f r o n t s i n s o m e o f t h e w o r l d ’ s m o s t a f f l u e n t d e s t i n a t i o n s .
The Agency Journal
The Agency’s blog is the heartbeat of the website, with intentionally crafted content to celebrate the lifestyle our clients experience every day. From the latest design trends and the hottest properties on the market to interviews with tastemakers and our latest and greatest press highlights, we send out curated content to 800K readers weekly.
One of the World’s Residential Brokerage on Social Media
Social Media
Being the world’s most-followed residential brokerage certainly has its perks.
Our agents leverage our strategy to promote their properties and engage with buyers worldwide. Social media has evolved into a driving force of global real estate sales. Our dedicated social media strategists study trends and algorithms to enhance content performance and drive our digital strategy.
Followed by
Verified, High Profile
Clientele including C-Suite Execs, Athletes, Celebrities and Influencers
A MESSAGE FROM OUR LEADERS
To us, real estate isn’t just business.
It’s personal.
We can talk about the market conditions, the statistics and the technology all day. And yes, we have that down to a science. But we want to talk about what really matters.
When it comes down to it, real estate is and always will be a very personal experience. Each property tells a story. A real estate agent’s job is to bring that story to life. To find the buyer ready to craft the next chapter.
Real estate is about people serving people. That connection should never disappear and you can count on The Agency to keep that connection going strong. You wouldn’t open your front door to just anyone, would you? Neither would we.
Welcome to The Agency.
Make yourself at home.
Mauricio Umansky FOUNDER & CEO
Rainy Hake Austin PRESIDENT
Billy Rose FOUNDER & CHIEF CULTURE OFFICER
