1 6 0 W E S T 6 6 T H S T R E E T # 1 7 B
Prepared for Stuart Snyder
REET #17B
The Mike Biryla Team
Numbers & Accolades
1 8 Y E A R S
Michael Biryla
"I treat your real estate needs with the ultimate level of care and attention, as if it were my own home. Quality service is always number one. I'll work tirelessly on your behalf to protect your best interest and deliver results you're thrilled with."
With over a decade of experience in NYC’s vibrant real estate market, Michael Biryla has established himself as a trusted expert in townhouses, co-ops, and high-end properties across the Upper East Side, Upper West Side, and West Village, and beyond. Since joining The Agency in 2021, Michael has consistently ranked among the top three teams at The Agency New York. He has also earned the prestigious Chairman's Award, placing him as one of the top 5% of agents company-wide.
Michael’s career sales volume exceeds $350M, a testament to his skill and dedication. Focused, driven and professional, Michael is known for his ability to listen, negotiate, and deliver exceptional results. His years in the hospitality industry honed his attention to detail and customer-first philosophy, which are evident in his personalized approach to every client interaction. Michael understands how life-changing and stressful real estate decisions can be, and he strives to make the process seamless, stress-free, and rewarding for his clients.
A native New Yorker hailing from Long Island, Michael now lives on the Upper East Side with his wife, Carli, who lends her creative expertise as the professional photographer for his listings. On weekends, Michael enjoys spending time with the couple’s two Australian Shepherds, Ani and Bonnie, and escaping to Sag Harbor, where he and Carli relax and entertain.
Outside of real estate, Michael’s passion for excellence extends to his personal life. A former competitive Muay Thai boxer, he thrives on pushing limits and excelling under pressure
Homebuyers Gain
Negotiationg Power: Streeteasy
Buyers in New York City’s residential market are gaining leverage for now.
But demand is strong for well-priced apartments, said The Agency broker Mike Biryla, suggesting the market could shift quickly in the spring.
“There’s no inventory of two-beds, one-bathroom apartments on the Upper East Side with washer/dryer in-unit,” Biryla said. “Those typically trade for a million. I priced [one] at $995,000 … We literally had seven offers the first week and we sold for 3 percent over ask, all cash.”
Biryla, who has been a real estate agent for 10 years, says he always tells his clients that if they’re committed to staying in one particular area, it’s better to purchase a home there than to continue paying rent costs that will continue to rise.
“You’re going to own a hard asset that will appreciate and keep its value as opposed to just paying somebody else’s mortgage,” he adds. “Anytime there’s volatility in a market and people are nervous, it’s a good opportunity.”
“My prediction for home prices through 2022 will be a continuation of a market correction,” Biryla said. “The Fed’s intentionally increasing the interest rates to cool down the housing market is a much different scenario than the 2008 !nancial crisis, and even with the interest rates potentially climbing even more through 2022, lenders have been more careful and will likely see fewer foreclosures.”
“Based on the current amount of inventory on the market, and the level of active buyers, I don’t foresee there being a substantial drop in the prices,” says Mike Biryla, a New York-based real estate agent at The Agency.
Nevertheless, Biryla says that sellers are willing to make price adjustments based on market conditions and high interest rates.
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T
“My wife and I met Mike a couple of years ago when we were planning our move to NYC.”
We were referred to him by the realtor handling the sale of our home in DC. We are so grateful for that referral. Mike helped us fnd a great apartment in the West Village and negotiated a good deal for us. We also got a new friend in the process! Fast forward 1.5 years, we decided to buy a place in the West Village and enlisted Mike to help us. Mike counseled us through the process of buying in NYC, which has some quirks that you don’t fnd in other cities. After fnding the perfect place, Mike worked diligently to make the deal happen. His positivity and patience are exactly what we needed while navigating the transaction. He is very knowledgeable about the market, but I think his dedication to service truly sets him apart.
“We enthusiastically recommend Mike!"
Mike is very knowledgeable, trustworthy, honest, energetic, hard working, and very responsive. His expertise combined with these qualities make him a great realtor and are important for establishing a solid long term relationship. He represented us in the sale of our 2 bedroom co-op and was wonderful to work with. Mike anticipated our needs and questions, is very organized, and handled everything from staging and marketing to board approval and closing with great care and speed. Mike goes above and beyond and we look forward to working with him again on our next home!
We didn't even consider another realtor because Mike seemed so savvy about the market, so hardworking and available, and also was honest with us and we were convinced that he had our best financial and emotional interests at heart. Doing this work together and so closely, and since this kind of thing can be so overwhelming and scary, there were a few very small bumps along the road, but Mike was truly wonderful about always being there to talk, to lend an ear, to give us his best advice, to follow up with other people whose attention we needed to get, and on and on. In short, we were very satisfied, actually really super pleased, with Mike's expertise and how he handled things.
L O R I M .
Mike was outstanding in all aspects. He was smart, strategic, always looking for our best interests. We loved his planning, his wisdom, and his vast negotiating skills. Mike is best agent we have ever known and we will recommend him to all contacts. He was a pleasure to work with and we wish him and his family all the best.
K A S I A A N D C H A R L E S P .
Mike is fantastic -- again! Mike was wonderful to work with for the sale of our co-op, so we of course asked him to help us when we were looking to purchase our next home. He is an excellent realtor who is very knowledgeable, trustworthy, honest, energetic, hard working, and very responsive. Mike carefully listened to our "wish list" and quickly found a variety of great options for us. He expertly guided us through each step of the offer, contract, board approval, and closing process. Mike goes above and beyond and we highly recommend him to others looking to sell or purchase a home!
D A V I D B .
Kyle Ramdeen
Kyle Ramdeen came to NYC from the Caribbean island of Trinidad and Tobago as a young child. The City was overwhelming and full of firsts…first snow, first pizza, first skyscraper. Since then Kyle has been in love with the heartbeat and energy of New York and can't picture himself living anywhere else.
Prior to real estate, Kyle spent 15 years working in the entertainment industry. He got his start working as a production assistant on the Martha Stewart Show and was quickly promoted to stage manager during his time there. He has produced various events like the Grammy Awards, MTV Video Music Awards, Fashion Week and the Super Bowl. His experience in entertainment has given him an all-access pass to the backdoors of NYC and has made him an expert on the hidden gems that few get to see. His time spent working with high-profile talent and executives has helped him develop excellent client relations skills and the ability to always find a solution in any high-stakes situation.
As a skilled communicator and listener, Kyle specializes in sales and rentals in all neighborhoods across Manhattan. And if you need to know where to get the perfect slice of pizza, he specializes in that too. Kyle lives in Midtown West with his wife and their dog Otis. In his spare time, he enjoys martial arts, uncovering the restaurant gems that haven't made it to Eater yet and making the perfect Manhattan at home
NEW YORK, NY 10011
While this 25’ wide Greek Revival home underwent an extensive three-year renovation to modernize and expand, 111 Waverly Place dates back to 1839 and pays homage to many historical details of that time, maintaining it’s original banister throughout the home as well as several original marble freplaces. Matiz Architecture and Design spearheaded the conversion of the building from a multi-family dwelling to a single- family residence and was also responsible for the interior design work.
$ 1 9 , 4 9 5 , 0 0 0 SALE PRICE
7 B e d
6 B a t h M u l t i - F a m i l y H o m e
PROPERTY TYPE
This remarkable historical home, The Symphony Townhouse, is nestled on one of New York City’s most prestigious blocks. Originally built in 1872 by John Prague, this exquisite property has undergone a stunning transformation, marrying the charm of its Victorian origins with the elegance of a Neo-Georgian facade, redesigned by renowned architect R.D. Graham. The property’s facade, so remarkable in its restoration by the craftsmen behind The Cathedral Church of St. John the Divine, was recommended for national landmark status.
$ 1 5 , 9 9 5 , 0 0 0
LISTING PRICE
5 B e d
6 . 5 B a t h T o w n h o u s e
PROPERTY TYPE
3 0 W e s t 6 3 r d S t r e e t # 2 8 D
NEW YORK, NY 10023
Perched 28 foors up, less than a block from Central Park, this sensational Upper West Side home offers breathtaking views in every direction of Manhattan’s greatest landmarks: Central Park, Columbus Circle and Lincoln Center. All 4,952 square feet of this spectacular fve+ bedroom, fve and half bathroom home has been remarkably renovated.
$ 1 3 , 9 5 5 , 0 0 0 SALE PRICE
5 B e d
5 . 5 B a t h C o n d o
PROPERTY TYPE
4 8 C o m m e r c e S t r e e t
NEW YORK, NY 10023
The stunning 5-story townhome at 48 Commerce St. presents timeless luxury living in the heart of the West Village, one of New York City’s most coveted neighborhoods. Brimming with potential, this residence offers the opportunity to create a one-of-a-kind dream home in a beloved Manhattan location. Set on an expansive lot with almost 5,000 square feet of living space and a width of 20 feet, this residence can accommodate at least 6 bedrooms, each with its own office and walk-in closet. Features include 9 wood-burning fireplaces, a rear patio, a front garden, and rooftop space that allows for a deck with skyline views.
$ 8 , 5 0 0 , 0 0 0
LISTING PRICE
9 B e d
8 . 5 B a t h
T o w n h o u s e
PROPERTY TYPE
1 5 5 E a s t 7 0 t h S t r e e t
NEW YORK, NY 10021
Built in 1920, 155 East 70th Street is an impressive classic 5 story single-family townhouse on a beautiful Upper East Side block. Soaring ceilings of 10' and 11' add elegance to the grand entertaining and reception rooms, including a formal dining room, a dramatic, sunny library and formal living room. The house is approximately 5,888 square feet excluding a large basement with a powder room and laundry and massive dry storage. There is 10' by 32' garden as well for dining and planting with an additional terrace on the fourth floor.
$ 7 , 9 5 0 , 0 0 0
LISTING PRICE
5 B e d
5 B a t h S i n g l e - F a m i l y T o w n h o u s e
PROPERTY TYPE
2 1 D o w n i n g S t r e e t
NEW YORK, NY 10014
Built in 1877, 21 Downing is an impressive newly renovated 4-family townhouse that has all new mechanicals, a new roof, newly renovated residential interiors, newly remodeled hallways and a newly fnished facade. Measuring 17 × 50, the building is completely gut renovated using the highest quality of materials across all levels. The building spans over 3600 interior square feet, features 1,100 square feet of outdoor space and an additional 850 square foot basement.
$ 7 , 2 5 0 , 0 0 0 SALE PRICE
3 B e d
3 . 5 B a t h M u l t i - F a m i l y H o m e
PROPERTY TYPE
2
2 W 1
SELLING 160 WEST 66TH STREET #17B
Marketing Your Property
Every property has a unique story, and we’re here to tell it in an unforgettable way.
The Agency’s full-service creative division excels in the art of marketing and branding real estate, having positioned some of the world’s most iconic properties. We custom-tailor marketing strategies to make each listing compelling and relatable.
Of course, we are competing, and that means every edge matters I’ll make sure your home is positioned properly so prospective buyers can immediately understand why it’s special—and why it’s the perfect fit for them.
Social Media Strategy
Based on your buyer, I suggest these platforms, tactics and timing to showcase your home. With a complete content schedule, I will use organic social media for maximum exposure.
• @theagencyre - 500k Followers
• @theagencynewyork - 5k Followers
•
@mikebsellsnyc - 4K Followers
I will enhance the listing by posting custom social media assets and our high-end property video across all social media platforms.
The Agency - 44k Followers
Similar to Instagram, I will showcase this home's many exciting features by way of our custom social assets.
I will post the details and market support for the sale of this property, using data and anecdotal information to sell the luxurious lifestyle and intelligent investment that this home affords for the buyer.
Social Media Spotlights
$12 Million Dollar Florida Property
This $11,995,000 listing at 337 West Street in Naples, Florida, was ready for attention The Agency’s social media team partnered with the listing agents to showcase its standout features, including an infinity-edge pool, an expansive covered lanai with a sunken fire bowl, and a gourmet oak kitchen with premium Wolf and Sub-Zero appliances. With trending music and strategic posting, it has become one of The Agency's most-watched reels of 2024.
Ballerina Sweeps Through Clearview Farms
Representing Denver’s most expensive property on the market, The Agency’s creative team collaborated with the Denver Broncos to create a romantic preview of this record property in a creative and unique way, which resulted in tremendous media and social attention.
$28 Million Dollar Los Angeles Property
This $27,995,000 listing at 1116 Chantilly Road deserved its own spotlight. The Agency’s social media team collaborated with the listing agent to showcase its luxurious features, including a double-height foyer, retractable glass walls leading to a stunning outdoor retreat, a gourmet kitchen, a 1,000+ bottle wine cellar, and a cutting-edge cinema. The estate also boasts a 2,700-square-foot primary suite, a fitness gym, a terraced pool, and a 1,300-square-foot ADU, solidifying its status as one of The Agency’s standout listings of 2024.
$69 Million Dollar Los Angeles Property
Tulum Case Study
The Agency’s social media team worked with the agent of this $69M listing to preview this extraordinary contemporary Santa Monica estate in a unique way by spotlighting the property's experiential living spaces such as the pool, spa, theatre, karaoke room and indoor sports court Tapping into trending music and posting strategy, this reel was one of The Agency’s highest-viewed videos of 2023.
Print & Digital Collateral
SAY GOODBYE TO THE ONE-SIZE-FITS-ALL MARKETING STANDARD.
The Agency’s full suite of print materials and digital assets allows your property’s individual character and personality to shine. We create tangible touchpoints that leave a lasting impact long after a prospect’s first interaction with a property.
Distribute the custom brochure to qualified buyers.
Create a listing sheet takeaway with property details and information.
Run a video campaign featuring property footage.
urate social media-specific posts and videos.
eate custom postcards for direct mail campaigns.
GLOBAL BRAND PRESENCE
Public Relations
Reach
THE POWER OF THE MEDIA IS IN THE PALM OF OUR HANDS.
Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, prominent influencers and tastemakers. They ensure we’re always part of the conversation.
A BI-COASTAL TEAM BASED IN MAJOR U.S. METROS
2,000 PRESS PLACEMENTS ANNUALLY in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle
Hundreds of articles and more
Global Listing Syndication
By partnering with Properstar, we syndicate our listings through 70+ portals across 40+ countries, putting each property in front of a vast and engaged audience. Properstar, the world’s largest global property platform, connects sellers and buyers through an extensive network of qualified agents.
What does this mean for our clients? Maximum global exposure for your listing. After all, increased demand means a better opportunity to price and sell your home at its greatest potential value.
Wealth
Lead Generation Mapping
I don’t wait for buyers to come to us. I go to them. By leveraging technology to capture prospective buyers, I identify leads from multiple sources and use data-driven insight to determine who is qualified to buy and when.
It’s all about who we know. The Agency’s wealth intelligence software discovers buyers based on a property’s attributes. Utilizing this software, we will curate a list of potential buyers by targeting individuals based on global location, high-net-worth status, and specific interests related to this property.
Print & Digital Advertising
My method: Tell a story to the people who are most likely to buy the house.
Our in-house media team makes it fast to place effective advertising campaigns across digital platforms while measuring data and success to continuously improve campaign efficacy. We use this to place smart print ads in the publications that resonate best with our likely buyers. Finally, our relationship with the leading real estate advertising team at Boost allows me to ensure your curated placement with intentional targeting. Whether digital or print advertising, my campaigns provide maximum exposure and ensure our listings stand out from the crowd.
Fitting in was never The Agency’s style.
We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today’s buyers are the most knowledgeable and tech-savvy in history. Your brokerage and your agent should be too.
Strategy
DEPLOY A TAILORED EBLAST TO TARGETED RECIPIENTS AND CLIENTS IN THE AREA AND FROM A CAREFULLY IDENTIFIED PROSPECT LIST.
DEPLOY A SERIES OF TARGETED “JUST LISTED” EBLASTS TO MY DATABASES, WHICH INCLUDE BROKERS, ACTIVE CLIENTS AND TRUSTED REFERRAL NETWORKS.
REACH BROKERS WHO HAVE HAD RECENT TRANSACTIONS IN THE AREA AND COMPARABLE PRICE POINTS.
TARGET BROKERS WHO SERVICE OUR FEEDER MARKETS. REACH POTENTIAL BUYERS FROM OUR NETWORK OF IN-MARKET CONTACTS.
CONTACT PREVIOUS CLIENTS ACTIVE IN MY REFERRAL NETWORK.
Social Media Strategy
In addition to leveraging The Agency’s regional social media channels, I’ll work to gain exposure on The Agency’s global account, leveraging our position as one of the most-followed brokerages in the world to put your listing centerstage. Based on your target buyer, I’ll determine the proper platform, tactic and timing to showcase your home, creating exceptional content around your property and strategically sharing it in accordance with industry best practices.
THE POWER OF THE AGENCY
Everything
is better in red.
Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind me is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.
After all,
We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door. more of the same is never an option.
Our Reach
We’re the industry’s leading boutique global luxury brokerage.
After all, those agents’ clients could be your buyer. It’s the power of having a truly global collaborative network behind your listing.
TURKS
CAYMAN ISLANDS
BAHAMAS
2
Magazine
Designed and directed by our in-house creative and public relations team, The Agency Magazine is our inspired perspective on life and luxury, showcasing our properties to a global audience.
Print Distribution
In addition to being mailed directly or hand-delivered to our clients and list of Ultra-High-Net-Worth (UHNW) individuals, the piece is on display in and distributed from The Agency’s 120+ Offices in the world’s most affluent markets. This exclusive publication is carried in the private planes of Hera Flight, a renowned leader in private aircraft charter services.
Private Jet Distribution
Digital Distribution
Featured on the home page of The Agency’s website (TheAgencyRE.com), which has an average of 1.8M+ visitors per year — and growing. It is also directly emailed to a highly targeted list of The Agency clientele and featured in our weekly newsletters, which reach an affluent audience of 700K.
Social Media
Activation & Experiential
h r o u g h o u t t h e y e a r w h e r e o u r m a g a z i n e i s o n d i s p l a y a n d s h a r e d w i t h g u e s t s . P a s t e v e n t s h a v e i n c l u d e d t h e H a m p t o n C l a s s i c , T h e A g e n c y ’ s G l o b a l
F o r
e l i
e s t a t e p r o f e s s i o n a l
n d e a c h i s s u e i s p l a c e d w i t h i n o u r o f f i c e s a n d o f f i c e s t o r e f r o n t s i n s o m e o f t h e w o r l d ’ s m o s t a f f l u e n t d e s t i n a t i o n s .
The Agency Journal
The Agency’s blog is the heartbeat of the website, with intentionally crafted content to celebrate the lifestyle our clients experience every day. From the latest design trends and the hottest properties on the market to interviews with tastemakers and our latest and greatest press highlights, we send out curated content to 700K readers weekly.
One of the World’s Residential Brokerage on Social Media
Social Media
Prominence
Being the world’s most-followed residential brokerage certainly has its perks.
Our agents leverage our strategy to promote their properties and engage with buyers worldwide. Social media has evolved into a driving force of global real estate sales. Our dedicated social media strategists study trends and algorithms to enhance content performance and drive our digital strategy.
1 8 2 . 8 K
AVERAGE GLOBAL IMPRESSIONS PER POST
5 1 %
INCREASE IN DIRECT-REFERRAL TRAFFIC ON INSTAGRAM YEAR OVER YEAR
Followed by
Verified, High Profile
Clientele including C-Suite Execs, Athletes, Celebrities and Influencers
A MESSAGE FROM OUR LEADERS
To us, real estate isn’t just business.
It’s personal.
We can talk about the market conditions, the statistics and the technology all day. And yes, we have that down to a science. But we want to talk about what really matters.
When it comes down to it, real estate is and always will be a very personal experience. Each property tells a story. A real estate agent’s job is to bring that story to life. To find the buyer ready to craft the next chapter.
Real estate is about people serving people. That connection should never disappear and you can count on The Agency to keep that connection going strong. You wouldn’t open your front door to just anyone, would you? Neither would we.
Welcome to The Agency.
Make yourself at home.
Mauricio Umansky FOUNDER & CEO
Rainy Hake Austin PRESIDENT
Billy Rose FOUNDER & CHIEF CULTURE OFFICER