DES MOINES | IA | 2024
CONTENTS REACH YOUR DESIRED AUDIENCE TARGET THE LUXURY CLUB MEMBER DEMOGRAPHIC 4 .......... Design Trends 8 .......... PGA Tour Schedule 12 ......... LPGA Tour Schedule 13 ......... Wimbledon Schedule 16 Let’s Get Traveling 18 ........ US Open Schedule 20 ....... Business Directory
DESIGN TRENDS
The coming year promises to bring some exciting changes and innovations in the field of design. Whether it is graphic design, interior design, or product design, the trends for this year will reflect the shifting preferences and expectations of consumers, as well as the advances in technology that enable more immersive and interactive experiences.
Here are some of the major design trends that we can expect to see in the new year: The color trend that will dominate the year is the use of bold and vibrant shades of pink and red, inspired
by the cultural influence of Barbie and the optimism for a brighter future.
These colors will add a sense of playfulness, glamour, and drama to any space, and will contrast well with darker and more sophisticated hues. According to a color marketing source, shades in the red and terracotta families will also see a resurgence this year.
Another interior design trend we will see, is the use of long, sculptural elements that create a focal point and add a touch of elegance to any room.
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These design elements can be made of various materials, such as metal, glass, wood, or ceramic, and can have different shapes and forms, from organic curves to geometric angles.
They can also be used to create different lighting effects, such as ambient, task, or accent lighting.
Design trends will also be influenced by the consumer preference for clean and minimalistic design that is easy to understand and navigate. The advances in technology provide more experience for people, their expectations are raised, and they want brands to follow the latest innovations in their designs.
The key change is clean and minimalistic design that focuses on the essential elements and eliminates any unnecessary clutter or distraction.
This design trend will also use simple colors, fonts, and shapes that create a sense of harmony and balance.
“... from organic curves to geometric angles.”
( ...continued on 6 )
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Light, colors and texture: Interior design trends will also entail the use of light, colors and texture to create different moods and atmospheres in any space.
Light is one of the most important elements of interior design, as it can affect the perception of space, size, shape, and color. Colors are another powerful tool that can influence the mood and emotion of any room. They can be used to create contrast, harmony, or accentuate certain features.
Texture is another element that can add interest and depth to any space. Texture can be achieved by using different materials, fabrics, patterns or finishes that create a tactile or visual sensation
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EVENT SCHEDULE 2024 PGA TOUR
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DATES TOURNAMENT DEFENDING CHAMPION JAN 4 - 7 The Sentry Plantation Course at Kapalua - Kapalua, Maui, HI • USA Jon Rahm $2,700,000 JAN 11 - 14 Sony Open in Hawaii Waialae Country Club - Honolulu, HI • USA Si Woo Kim $1,422,000 JAN 18 - 21 The American Express Pete Dye Stadium Course - La Quinta, CA • USA Jon Rahm $1,440,000 JAN 24 - 27 Farmers Insurance Open Torrey Pines Golf Course (South Course)San Diego, CA • USA Max Homa $1,566,000 FEB 1 - 4 AT&T Pebble Beach Pro-Am Pebble Beach Golf Links - Pebble Beach, CA • USA Justin Rose $1,620,000 FEB 8 - 11 WM Phoenix Open TPC Scottsdale (Stadium Course) - Scottsdale, AZ • USA Scottie Scheffler $3,600,000 FEB 15 - 18 The Genesis Invitational The Riviera Country Club - Pacific Palisades, CA • USA Jon Rahm $3,600,000 FEB 22 - 25 Mexico Open at Vidanta Vidanta Vallarta - Vallarta • MEX Tony Finau $1,386,000 FEB 29 - MAR 3 The Classic in The Palm Beaches PGA National Resort (The Champion) - Palm Beach Gardens, FL • USA Chris Kirk $1,512,000 MAR 7 - 10 Puerto Rico Open Grand Reserve Golf Club - Rio Grande • PUR Nico Echavarria $684,000 MAR 7 - 10 Arnold Palmer Invitational presented by Mastercard Arnold Palmer's Bay Hill Club & Lodge - Orlando, FL • USA Kurt Kitayama $3,600,000 MAR 14 - 17 THE PLAYERS Championship TPC Sawgrass (Stadium Course) - Ponte Vedra Beach, FL • USA Scottie Scheffler $4,500,000 MAR 21 - 24 Valspar Championship Innisbrook Resort (Copperhead Course) - Palm Harbor, FL • USA Taylor Moore $1,458,000 APR 4 - 7 Valero Texas Open TPC San Antonio (Oaks Course) - San Antonio, TX • USA Corey Conners $1,602,000 APR 11 - 14 Masters Tournament Augusta National Golf Club - Augusta, GA • USA Jon Rahm $3,240,000 APR 18 - 21 Corales Puntacana Championship Puntacana Resort & Club (Corales Golf Course) - Punta Cana • DOM Matt Wallace $684,000 APR 18 - 21 RBC Heritage Harbour Town Golf Links - Hilton Head Island, SC • USA Matt Fitzpatrick $3,600,000 APR 25 - 28 Zurich Classic of New Orleans TPC Louisiana - Avondale, LA • USA Davis Riley, Nick Hardy $1,242,700 MAY 2 - 5 AT&T Byron Nelson TPC Craig Ranch - McKinney, TX • USA Jason Day $1,710,000 MAY 9 - 12 Myrtle Beach Classic MAY 9 - 12 Wells Fargo Championship Quail Hollow Club - Charlotte, NC • USA Wyndham Clark $3,600,000 MAY 16 - 19 PGA Championship Valhalla Golf Club - Louisville, KY • USA Brooks Koepka $3,150,000 * Schedule subject to change
EVENT SCHEDULE 2024 PGA TOUR (cont.)
9 DES MOINES | IA | 2024 9 DATES TOURNAMENT DEFENDING CHAMPION MAY 23 - 26 Charles Schwab Challenge Colonial Country Club - Fort Worth, TX • USA Emiliano Grillo $1,566,000 MAY 30 - JUN 2 RBC Canadian Open Hamilton Golf & Country Club - Hamilton, ON • CAN Nick Taylor $1,620,000 JUN 6 - 9 The Memorial Tournament presented by Workday Muirfield Village Golf Club - Dublin, OH • USA Viktor Hovland $3,600,000 JUN 13 - 16 U.S. Open Pinehurst Resort (No. 2) - Village of Pinehurst, NC • USA Wyndham Clark $3,600,000 JUN 20 - 23 Travelers Championship TPC River Highlands - Cromwell, CT • USA Keegan Bradley $3,600,000 JUN 27 - 30 Rocket Mortgage Classic Detroit Golf Club - Detroit, MI • USA Rickie Fowler $1,584,000 JUL 4 - 7 John Deere Classic TPC Deere Run - Silvis, IL • USA Sepp Straka $1,332,000 JUL 11 - 14 Genesis Scottish Open The Renaissance Club - North Berwick • SCO Rory McIlroy $1,575,000 JUL 18 - 21 Barracuda Championship Tahoe Mountain Club (Old Greenwood) - Truckee, CA • USA Akshay Bhatia $684,000 JUL 18 - 21 The Open Championship Royal Troon GC - Troon, South Ayrshire • SCO Brian Harman $3,000,000 JUL 25 - 28 3M Open TPC Twin Cities - Blaine, MN • USA Lee Hodges $1,404,000 AUG 1 - 4 Olympic Men's Golf Competition Le Golf National Saint-Quentin-en-Yvelines • FRA Xander Schauffele AUG 8 - 11 Wyndham Championship Sedgefield Country Club - Greensboro, NC • USA Lucas Glover $1,368,000 AUG 15 - 18 FedEx St. Jude Championship TPC Southwind - Memphis, TN • USA Will Zalatoris $2,700,000 AUG 22 - 25 BMW Championship Castle Pines GC - Castle Rock, CO • USA Patrick Cantlay $2,700,000 AUG 29 - SEP 1 TOUR Championship East Lake Golf Club - Atlanta, GA • USA Rory McIlroy
* Schedule subject to change
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EVENT SCHEDULE 2024 LPGA TOUR
12 DES MOINES | IA | 2024 12 DATESTOURNAMENT PURSE JAN 18-21 Hilton Grand Vacations Tournament of Champions Lake Nona Golf & Country Club in Orlando, Florida $1.5M JAN 25-28 LPGA Drive On Championship Bradenton Country Club in Bradenton, Florida $1.75M
22-25 Honda LPGA Thailand Siam Country Club (Old Course) in Pattaya, Chonburi, Thailand $1.7M FEB 29 - MAR 3 HSBC Women’s World Championship Sentosa Golf Club in Singapore $1.8M MAR 7-10 Blue Bay LPGA Jian Lake Blue Bay GC in Hainan Island, People’s Republic of China $2.2M MAR 21-24 Seri Pak LA Open Palos Verdes Golf Club in Palos Verdes Estates, California $2.0M MAR 28-31 Arizona Championship presented by JTBC TBD in Phoenix, Arizona $2M
3-7 LPGA Match Play at Shadow Creek Shadow Creek Golf Course in Las Vegas, Nevada $2M APR 18-21 The Chevron Championship The Club at Carlton Woods in The Woodlands, Texas $5.2M** APR 25-28 JM Eagle LA Championship pres. by Plastpro Wilshire Country Club in Los Angeles, California $3M MAY 9-12 Cognizant Founders Cup Upper Montclair Country Club in Clifton, New Jersey $3M MAY 16-19 Mizuho Americas Open Liberty National GC in Jersey City, New Jersey $3M MAY 30 - JUN 2 U.S. Women’s Open Lancaster Country Club in Lancaster, Pennsylvania $11M** JUN 7-9 ShopRite LPGA Classic pres. by Acer Seaview, A Dolce Hotel (Bay Course) in Galloway, New Jersey $1.75M JUN 13-16 Meijer LPGA Classic for Simply Give Blythefield Country Club in Grand Rapids, Michigan $3M JUN 20-23 KPMG Women’s PGA Championship Sahalee Country Club in Sammamish, Washington $10M**
27-30 Dow Great Lakes Bay Invitational Midland Country Club in Midland, Michigan $3M JUL 11-14 Amundi Evian Championship Evian Resort Golf Club in Evian-les-Bains, France $6.5M** JUL 18-21 Dana Open Highland Meadows Golf Club in Sylvania, Ohio $1.75M JUL 25-28 CPKC Women’s Open Earl Grey Golf Club in Calgary, Alberta, Canada $2.6M
FEB
APR
JUN
* Schedule subject to change ( ...continued on 14)
DATE
EVENT SCHEDULE 2024 WIMBLEDON
* Schedule subject to change
START SESSION
MON JUL 1 11:00 AM FIRST ROUND
TUES JUL 2 11:00 AM FIRST ROUND
WED JUL 3 11:00 AM SECOND ROUND
THU JUL 4 11:00 AM SECOND ROUND FRI JUL 5 11:00 AM THIRD ROUND SAT JUL 6 11:00 AM THIRD ROUND SUN JUL 7 11:00 AM FOURTH ROUND MON JUL 8 11:00 AM FOURTH ROUND
TUE JUL 9 11:00 AM MENS / LADIES - SINGLES QUARTERFINALS
WED JUL 10 11:00 AM MENS / LADIES - SINGLES QUARTERFINALS
THU JUL 11 1:00 PM LADIES SINGLES SEMI MIXED DOUBLES FINAL
FRI JUL 12 1:00 PM MENS SINGLES SEMI
SAT JUL 13 2:00 PM LADIES SINGLES FINALS MENS DOUBLES FINALS
SUN JUL 14 2:00 PM MENS SINGLES FINALS LADIES DOUBLES FINALS
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PLAY
EVENT SCHEDULE 2024 LPGA TOUR (cont.)
DES MOINES | IA | 2024
* Schedule subject to change DATESTOURNAMENT PURSE AUG 1-4 Portland Classic Columbia Edgewater Country Club in Portland, Oregon $1.75M AUG 8-11 2024 Paris Olympics Le Golf National in Paris, France AUG 15-18 Women’s Scottish Open TBD in Scotland $2M AUG 22-25 AIG Women’s Open St Andrews (Old Course) in St Andrews, Fife, Scotland $9M** AUG 29 - SEPT 1 FM Global Championship TPC Boston in Norton, Massachusetts $3.5M SEPT 13-15 Solheim Cup Robert Trent Jones Golf Club in Gainesville, Virginia SEPT 19-22 Kroger Queen City Championship pres. by P&G TBD in Cincinnati, Ohio $2M SEPT 27-29 Walmart NW Arkansas Championship Pinnacle Country Club in Rogers, Arkansas $3M OCT 10-13 Buick LPGA Shanghai Qizhong Garden Golf Club in Shanghai, People’s Rep. of China 2.1M OCT 17-20 BMW Ladies Championship TBD in Republic of Korea $2.2M OCT 24-27 MAYbank Championship Kuala Lumpur Golf and Country Club in Kuala Lumpur, Malaysia $3M OCT 31 - NOV 3 TOTO Japan Classic Seta Golf Course in Shiga, Japan $2M NOV 6 - 9 LOTTE Championship presented by Hoakalei Hoakalei Country Club in Ewa Beach, Oahu, Hawaii $3M NOV 14-17 The ANNIKA driven by Gainbridge at Pelican Pelican Golf Club in Belleair, Florida $3.25M NOV 21-24 CME Group Tour Championship Tiburón Golf Club in Naples, Florida $11M DEC 13-15 Grant Thornton Invitational Tiburón Golf Club & The Ritz-Carlton Naples, Florida $4M 14
LET’S GET TRAVELING
Are you dreaming of a luxurious getaway this year? Whether you want to explore exotic cultures, witness natural wonders, or indulge in world-class cuisine, there is a destination for you. Here are some of the top luxury destinations for the year, based on the latest travel trends and expert recommendations.
Sri Lanka: This island nation in the Indian Ocean offers a rich and diverse experience for travelers who want to
immerse themselves in its ancient history, stunning landscapes, and vibrant culture.
You can visit mysterious jungle monasteries, sprawling tea fields, and wildlife-filled national parks. You can also enjoy wellness-focused hotels, soothing spa treatments, and farmto-table cuisine. Sri Lanka is a perfect destination for adventure seekers, nature lovers, and wellness enthusiasts.
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Iberian Peninsula: Spain, Portugal, and Morocco are three countries that share a common history and culture, but also have their own unique charms.
You can experience the flamenco and tapas of Granada, the wine and river cruises of Porto, and the architecture and souks of Marrakech.
You can also discover the stunning scenery of the Alhambra, the Douro Valley, and the Atlas Mountains. The Iberian Peninsula is a great destination
for culture vultures, foodies, and romantics.
South Korea: South Korea is a country that has emerged as a global leader in technology, pop culture, and fashion. You can explore the futuristic city of Seoul, the cultural capital of Gyeongju, and the volcanic island of Jeju. You can also experience the concerts, Korean barbecue, and hanbok rentals. South Korea is a destination that will surprise and delight you with its innovation, creativity, and diversity.
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EVENT SCHEDULE 2024 US OPEN
18 DES MOINES | IA | 2024 SESSION DATE SCHEDULE START MATCHES 1 MON 26 AUG DAY 11.00AM MEN’S / WOMEN’S 1ST ROUND 2 MON 26 AUG NIGHT 7.00PM MEN’S / WOMEN’S 1ST ROUND 3 TUE 27 AUG DAY 11.00AM MEN’S / WOMEN’S 1ST ROUND 4 TUE 27 AUG NIGHT 7.00PM MEN’S / WOMEN’S 1ST ROUND 5 WED 28 AUG DAY 11.00AM MEN’S / WOMEN’S 2ND ROUND 6 WED 28 AUG NIGHT 7.00PM MEN’S / WOMEN’S 2ND ROUND 7 THU 29 AUG DAY 11.00AM MEN’S / WOMEN’S 2ND ROUND 8 THU 29 AUG NIGHT 7.00PM MEN’S / WOMEN’S 2ND ROUND 9 FRI 30 AUG DAY 11.00AM MEN’S / WOMEN’S 3RD ROUND 10 FRI 30 AUG NIGHT 7.00PM MEN’S / WOMEN’S 3RD ROUND 11 SAT 31 AUG DAY 11.00AM MEN’S / WOMEN’S 3RD ROUND 12 SAT 31 AUG NIGHT 7.00PM MEN’S / WOMEN’S 3RD ROUND 13 SUN 1 SEP DAY 11.00AM MEN’S / WOMEN’S ROUND OF 16 14 SUN 1 SEP NIGHT 7.00PM MEN’S / WOMEN’S ROUND OF 16 15 MON 2 SEP DAY 11.00AM MEN’S / WOMEN’S ROUND OF 16 16 MON 2 SEP NIGHT 7.00PM MEN’S / WOMEN’S ROUND OF 16 17 TUE 3 SEP DAY 12.00PM MEN’S / WOMEN’S QUARTERFINALS 18 TUE 3 SEP NIGHT 7.00PM MEN’S / WOMEN’S QUARTERFINALS 19 WED 4 SEP DAY 12.00PM MEN’S / WOMEN’S QUARTERFINALS 20 WED 4 SEP NIGHT 7.00PM MEN’S / WOMEN’S QUARTERFINALS 21 THU 5 SEP DAY 12:00PM MEN’S DOUBLES SEMIFINALS 22 THU 5 SEP NIGHT 7:00PM WOMEN’S SEMIFINALS 23 FRI 6 SEP DAY 12:00PM 3:00PM MEN’S/MIXED DOUBLES FINAL WOMEN’S DOUBLES SEMIFINALS MEN’S SEMIFINAL 1 24 FRI 6 SEP NIGHT 7:00PM MEN’S SEMIFINAL 2 25 SAT 7 SEP DAY 12:00 PM MEN’S/MIXED DOUBLES FINAL 26 SAT 7 SEP NIGHT 4:00 PM WOMEN’S FINAL 27 SUN 8 SEP DAY 1:00 PM WOMEN’S DOUBLES FINAL 28 SUN 8 SEP NIGHT 4:00 PM MEN’S FINAL
to change 18
* Schedule subject
20 DES MOINES | IA | 2024 DIRECTORY ARCHITECTURE STUDIO Hartman Trapp Architecture Studio ........................................ 1 CONSTRUCTION MANAGEMENT Absolute Group ............................................................ 7 FLOORING Flooring America........................................................... 3 HVAC APS (Advance Problem Solutions) ........................................ 15 IT & CONSULTING Bents Tech IT & Consulting.............................. back outside cover NON-PROFIT American Red Cross ...................................................... 19 ROOFING & EXTERIOR SERVICES Options Exteriors........................................... front cover, 10-11 TREE CARE Freedom Tree Care ......................................................... 3 20
