Test Valley Visitor Guide Media Rates 2014

TEST VALLEY

NEW

A4 format

2014

visitor guide

The guide...

In the heart of Hampshire’s countryside, the Test Valley attracts around 193,000 overnight visits and 3.5million day visits per year with market towns including Romsey and Stockbridge being popular attractions for visitors staying in Hampshire.

For 2014, the Test Valley Visitor Guide will increase to an A4 publication with new editorial features providing visitors with lifestyle-based articles on where to visit, what to do and see and where to eat, drink and stay.

INCREASED print run to 25,000 copies

INCREASED

distribution coverage

NEW

editorial features

DISCOUNTS for Hampshire Hospitality Award winners See over for more benefits.

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Welcome

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Welcome to The Test Valley Visitor Guide 2014.

Why advertise?

• • • • • • • •

Increased print run to 25,000 copies which will be produced for January 2014.

Improved distribution to surrounding counties targeting the short break visitor and in Southern Hampshire to target day visitors to attractions and market towns.

New editorial features including the opportunity for interviews and spotlight features.

Market Towns features with product placement opportunities to promote shops and businesses.

New visitor questionnaire to gather visitor research, which will be presented to all advertisers for use across their marketing strategies and plans.

Regular industry meetings and opportunities to attend a social media/pr workshop.

Your input into campaigns to promote the Test Valley.

25% Advertising discount for all Hampshire Hospitality Award winners and free editorial feature within the food and drink section. All Hampshire Hospitality Award winners will also receive a free listing on www.testvalley.org.uk/tourism and www.visit-testvalley.org.uk

Sections to include: • • •

Exploring the Countryside.

Fork and Cork - Test Valley’s rural food offer.

Local Heritage and promoting the local distinctiveness of the Test Valley.

The River Test, Market Towns and picturesque villages.

Out and About – attractions to visit and where to go and attractions map Events and what’s on throughout the year.

Where to stay – Accommodation directory of quality assured hotels, guest houses, B&Bs and self catering.

• FULL PAGE

high 196mm wide x 273mm (No bleed)

• •

PAGE QUARTER wide x 95.5mm 132mm high

EIGTH PAGE x 95.5mm wide 66mm high

NEW

A4 format

HALF PAGEx 196mm wide 137mm high

Advertising Rates: Ad type

Advert specification width x height

Cost

Product Placement Opportunity

£60 +VAT

Full Page Editorial

500 words and 6 images

£349 +VAT

Half Page Editorial

300 words and 2 images

£245 +VAT

Back Page

210mm x 297mm + 3mm bleed

£600 +VAT

Inside Front

210mm x 297mm + 3mm Bleed

£552 +VAT

Attractions & Hospitality

Deadlines: SALES CLOSE: 31st October ARTWORK DEADLINE: 8th November PRINTED: January 2014.

Full page

196mm x 273mm

£458 +VAT

Half page

196mm x 137mm

£300 +VAT

1/4 page

95.5mm x 132mm

£170 +VAT

1/8 page

95.5mm x 66mm

£105 +VAT

CONTACT: Call Sarah, Jo or Louise at The Marketing Collective on to book your advert or info@themarketing-collective.com

023 8000 1655

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