SQUARE SIZED FASHION
#Square #Sized #Fashion Alina Anisimova explores how Instagram has become one of the most powerful and inspiring fashion platforms.
Fashion has not always been as fast as it is today, but there were always talented and inspiring people behind it. We all remember the times when the designers were the only trendsetters. So when Yves Saint Laurent created the Le Smoking - the first tuxedo for women in 1966 - ladies everywhere immediately put on the iconic suits without having any doubts, no questions asked. While Saint Laurent’s masterpieces are still the ones to die for, the industry needs people who will bring fashion into the masses.
It started long before Instagram and selfies. The very first fashion blogs appeared in 2002, but years passed before they were appreciated. In 2008 Marc Jacobs named a bag after Bryn Boy, a famous fashion blogger. A year later, another blogger, 13-year-old Tavi Gevinson got her front row seats at New York Fashion Week and made friends with Vogue Editor Anna Wintour. The fashion industry is still taking benefits of social networking nowadays. Last year, Cara Delavigne took a video selfie walking down the runway.
A couple of months later, Cara was looking for models for her DKNY collection using Instagram. Similarly, Marc by Marc Jacobs casted models using #CastMeMarc, while Calvin Klein launched a selfie inspired campaign. There’s more. According to Netbase, a social media analytics company, “Instagram inspires decisions in at least one fashion category for 42% of women in the 18-29 age group.” >>
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