TEXAS PLAYBOYS MEDIA KIT 2023

Founded in 2006, The Texas Playboys Baseball Club is an Austin-based social aid and pleasure club and the undisputed leader of the Sandlot Revolution. Named after the King of Western Swing, Bob Wills’, (literal) band of creatives, the club includes the Texas Playboys baseball team and the team’s infamous booster club, the Playboys Nuts. Together, they are an international community of civic-minded creatives — artists, filmmakers, musicians, writers, restaurateurs, rump shakers, taste makers, and purple rainmakers.

The 2022 season was an epic one for your Texas Playboys, garnering media attention in Sports Illustrated and Texas Monthly, among others. The internet was abuzz when Playboys’ co-founder and relief pitcher Jack Sanders gifted Warstic raconteur Jack White his first home run at the Long Time, the Playboys’ field of dreams in far east Austin. The momentous occasion was captured in The Austin Chronicle and on Austin’s KUT.

The

AN

COMMUNITY WITH AN EXPANSIVE OUTREACH

ENGAGING MEMBERS ACROSS PLATFORMS

ALL members enjoy an assortment of year-round events at The Long Time, the Playboys’ 5-acre outdoor venue in far east Austin and home to the team’s field of dreams; a subscription to the Playboys’ biannual printed newspaper, The Long Times, featuring original content by and for club members; a monthly e-newsletter, The ShortTimes; inclusion in the Playboys’ episodic online variety show, The Lone Run Derby; early access to custom titles produced in conjunction with Cattywampus Press; an open invitation to weekly Pilates at the club’s off-site affiliate space, The Mean Time; and an open invitation to participate in #steppinuptotheplate, the Playboys’ annual give back campaign, committed to heightening awareness of

LONGTIMES

Out There

BARNSTORMIN’ PLAYBOYS

ON THE

AGAIN

Style and

of

LIVE EVENTS

The Texas Playboys host an array of year-round, familyfriendly events at The Long Time, including baseball games, holiday bazaars, concerts, cookouts, art shows, fundraisers for local nonprofits, and more. The focal point of this versatile outdoor space is the team’s baseball field. Along with the adjoining stage and concession stand, it is the optimal backdrop for heightening brand awareness to a target audience through handpainted signage and product integration. Frequent off-site events, including a weekly Pilates class and club-led volunteer initiatives throughout Austin, also present unique opportunities for product integration and heightening brand awareness.

Style

PRINT

The Texas Playboys annually publish a fall and spring edition of their printed newspaper, The LongTimes. Print solutions range from brand advertising to original content integration executed by Playboysʼ founder, artist Jack Sanders, in conjunction with writer and editor Tobin Levy and Cattywampus Press.

OFFICIAL UNIFORM SPONSOR

Mmmm throw your open road in that shot and it’s the hottest Baseball flatlay of all time forever.

SEVER, FT. LONESOME

DIGITAL

Whether utilizing the Texas Playboysʼ digital platform to amplify existing brand messaging or to collaborate on and showcase original marketing material, our digital advertising solutions can be customized to any marketing plan. The Playboys’ utilize two instagram accounts, two websites, and a monthly subscription-based e-newsletter to engage various audiences in their events and initiatives.

SERVICE

The Texas Playboys annual service initiative, #steppinuptotheplate, is enhanced by the support of like-minded sponsors and advertisers who understand the importance of giving back to the local community. The Texas Playboys do this through organized volunteer days, and by heightening awareness of and raising money for local causes*. The latter two are accomplished with game day raffles. Each is organized on behalf a different charity and each features a gift basket brimming with goods generously donated by sponsors, advertisers, Texas Playboys Baseball Club members, friends and even members of the opposing teams! Last season, with a generous matching commitment from Love, Tito’s, the Playboys collectively raised and distributed more than $50,000 among ten non-profits, including HAAM, Austin’s Trinity Center, and Forklift Danceworks, among others. Equally exciting, #steppinuptotheplate has proved itself a replicable model for seamlessly integrating good times with good works, one that has inspired other sandlot teams and social clubs to do the same.

*The charities the Playboys support are nonpartisan 501(c)(3) organizations who value business transparency and are adept at maximizing the impact of a dollar.

SPONSORSHIPS

For companies interested in having an on-site presence at The Long Time and helping support the club’s social happenings and creative endeavors, the Texas Playboys offer an array of sponsorship opportunities. Each includes a prominent hand-painted sign featuring the company’s logo; a year-long membership to the TexaPlayboys baseball club; and, when possible, game-day product integration.

2023 SPONSORSHIP RATE SHEET

OUTFIELD WALL $3,000

• A hand-lettered sign (4’x 4’) on the Long Time outfield fence for one year

• One Nuts! Club Booster level subscription and merchandise

• Social media shout outs

• Open invitation to all Texas Playboy events

INDIVIDUAL GAMEDAY SPONSOR - $5,000

Branding on all communications and materials produced for a specific gameday, choose any one of ten games to sponsor. Will be rendered as “(Your name here) presents…”. Includes the following:

• At least one Instagram post on Texas Playboys official Instagram account

• The Short Times e-newsletter

• Multiple live shout-outs from the announcer during event

• Product integration on gameday to the fullest extent possible and your company’s highly visible presence (throwing out the ceremonial first pitch, speaking from the stage, setting up a tent/table, introducing the bands, etc.)

ABOVE THE BAR - $6,000

• A hand-lettered sign above the Long Time bar for one year

• Long Timer level subscription and merchandise

• Social media shout outs

• Open invitation to all Texas Playboy events

STYLE SPONSOR - $7,500*

• A hand-lettered sign (4’ x 4’) on the Long Time outfield fence for one year

• Long Timer level subscription and merchandise

• Advertorial native story in the Spring issue of the Long Times

• Social media shout outs

• Logo on TexasPlayboysBaseball.com

• Open invitation to all Texas Playboy events

PILATES SPONSOR - $8000*

A hand-lettered sign (4ʼ x 4ʼ) on the Long Time outfield fence for one year

Shirts featuring sponsor logo will double as Playboys’ official workout and pre-game attire.

• Long Timer level subscription and merchandise

• Social media shout outs

• Logo on TexasPlayboysBaseball.com

• Open invitation to all Texas Playboy events

* Wellness is an integral part of The Texas Playboys community, which is why all members – ball players and non-players alike – are invited to a weekly Pilates class at the club’s off-site affiliate space, The Mean Time. The Pilates Sponsorship funds these free weekly classes, supporting comprehensive wellness model that includes regular exercise, community engagement, community service, creativity, good food, and sandlot baseball.

ON THE FIELD SPONSOR - $10,000

• Logo prominent on the Texas Playboys Official Batting Helmets

• Hand Lettered Sign (12” x 12”) on Chain Link Fence at Home Plate (for one year)

• Sky Box level subscription and merchandise

• Social media shout outs

• Logo on TexasPlayboysBaseball.com

• Open invitation to all Texas Playboy events

MUSIC SPONSOR - $10,000

• A hand-lettered sign on the Long Time music stage for one year

• Sky Box level subscription and merchandise

• Social media shout outs

• Logo on texasplayboysbaseball.com

• Logo in monthly Short Times newsletter

• Open invitation to all Texas Playboy events

FUELED BY SPONSOR- $10,000*

• A hand-lettered sign on the Long Time outfield or above the Long Time bar for one year

• Long Time bar integration

• Sky Box level subscription and merchandise

• Social media shout outs

• Logo on TexasPlayboysBaseball.com

• Logo in monthly Short Times newsletter

• Open invitation to all Texas Playboy events

*The Fueled By sponsorship is available to all beverage companies. The annual beer sponsor will be recognized on the website as “The Official Beer of the Texas Playboys.”

BARNSTORM SPONSOR*-$15,000

• Recognized as “Official Sponsor of the Texas Playboys 2023 Barnstorm”

• Professional Photo Essay of 2023 Barnstorm, which Barnstorm Sponsor can use for social**

• A hand-lettered sign on the Long Time outfield fence for one year

• Logo on TexasPlayboysBaseball.com

• Logo in monthly Short Times newsletter

• Sponsorship announcement in Short Times e-newsletter

• Design and Layout of Full-Page Ad for Spring issue of The Long Times

• Social media shout outs

• Sky Box level subscription and merchandise

• Open invitation to all Texas Playboy events

* Barnstorming refers to sports teams or individual athletes that travel to various (often rural) locations to stage exhibition games. It’s an annual happening for the Texas Playboys, inspired by music legend Bob Wills’ own tradition of barnstorming through Texas, California and Oklahoma with his band, the team’s namesake, The Texas Playboys.

** Photographer bio provided separately upon request

“YOUR NAME HERE“ VISITORS PAVILION - $25,000

+ $10,000 in matching Playboys’ donations to local non-profits as part of #steppinguptotheplate

• A hand lettered sign on the 3rd Base Visitors Pavilion (for one year)

• Hand lettered logo on big Teak Lounge Chairs

• Integration into the Long Time bar

• Scheduled game day interactives: first pitch + at bat

• Skybox level subscription and merchandise

• Social media shout outs

• Logo on TexasPlayboysBaseball.com

• Logo in monthly Short Times newsletter

• Open invitation to all Texas Playboy events

HEADLINER SPONSOR - $25,000

+ $25,000 in matching Playboys’ donations to local non-profits as part of #steppinguptotheplate

• A hand-lettered sign on the Long Time outfield AND above the Long Time bar for one year

• Sky Box level subscription and merchandise

• Social media shout outs

• Full back page ad on one edition of the Long Times

• Banner ad on TexasPlayboysBaseball.com

• Banner ad on all issues of The Short Times e-newsletter

• Open invitation to all Texas Playboy events

• Scheduled game day interactive: “First Pitch”

SPONSORSHIP RATE SHEET

# STEPPINUPTOTHEPLATE

While select sponsorships entail partnering with the Texas Playboys on their #steppinuptotheplate campaign, the Playboys ask that all sponsors and advertisers will participate in this unique service initiative, either by nominating prospective donation recipients, through in-kind donations to game-day raffles benefitting a local cause, matching challenges, or by joining the Playboys for volunteer days and community outreach.

#STEPPINUPTOTHEPLATE

Sandlot baseball is an ethos not an expertise. It’s about the beauty of baseball, nice folks, attractive uniforms, hot dogs, real dogs, and, most importantly, good intentions. With that in mind, the Texas Playboys ask that all sponsors and advertisers will participate in the club’s annual service initiative, #steppinuptotheplate, either by weighing in on prospective donation recipients, through in-kind donations to game-day raffles benefitting a local cause, matching challenges, or by joining the Playboys for volunteer days and community outreach. The 2023 season fundraising goal is $75,000, to be distributed among ten nonprofits.

All sponsors and advertisers who contribute to #steppinuptotheplate will be recognized in the Texas Playboys’ biannual printed zine, The Long Times. And in the weeks leading up to each raffle, participants will be acknowledged on the Playboys’ social media channels, on the select non-profit’s socials, and in the Playboys’ monthly e-newsletter, The ShortTimes. The game day announcer will also publicly recognize the raffle contributions, all which will be artfully arranged by Elizabeth Pecore, owner of Basket Case Design, and prominently displayed on the Long Time stage.

“Weaving acts of community service, giving, and activism into this version of the game changes the game. It is not about wins and losses, or any one person’s individual performance. Sooner or later, we’ll forget the game winning grand slam and fielding errors, even the momentum-shifting home runs you granted (three in a row) while pitching. The money we raise for local causes, however, will have a lasting impact.”

Jack Sanders, Tenet #8, The Sandlot Manifesto

ADVERTISING

Ad sales pertain to print and digital platforms only. The Texas Playboys Baseball Club has a limited number of print ad spaces available for purchase in their biannual

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are also available.