Series : Smart Ports
Port of Los Angeles : a smart story of high speed & volumes An interview with Christopher Chase who is the Marketing Manager at the port of Los Angeles. He has 25 years of experience in the shipping industry with 18 of them at the port in the business development area of the port where he interacts daily with customers. He also has experience in railroads, trucking industry, container terminals and container lines
The large US port is investing millions in a
and be able to fight deficiencies within the
platform that will bring more visibility.
supply chain that the digitisation maybe able to provide.
In a series of articles and interviews The
Our Smart Port project - Port Optimizer, is a
Logistics Point is going to shed light on what
visibility tool which we are working on with GE
Smart ports are. The first interview is with
Transportation with the idea of sharing
Christopher Chase, marketing manager at the
information in a common place amongst all
Port of Los Angeles. He talks about how his
supply chain stakeholders. Much of the
team is creating a digital platform that will
information is available but it is not always
enable all stakeholders to communicate and
easy to find and many people in the supply
plan better. Christopher also explains how the
chain are not sharing it because there is no
industry has evolved during the past two
direct financial relationship. We are trying to
decades and what are the biggest obstacles
promote efficiency in our port, utilise our
that it faces.
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What is a ‘smart port’ and how will it improve the service you provide? For us a Smart Port takes advantage of the digital transformation in the world and applies it to the core issues or operations, depending on what you need. The idea is to evolve with our customer’s base, prepare for what is next -----
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