The Logistics Point Magazine January 2020

Page 12

Series : Smart Ports

Port of Los Angeles : a smart story of high speed & volumes An interview with Christopher Chase who is the Marketing Manager at the port of Los Angeles. He has 25 years of experience in the shipping industry with 18 of them at the port in the business development area of the port where he interacts daily with customers. He also has experience in railroads, trucking industry, container terminals and container lines

The large US port is investing millions in a

and be able to fight deficiencies within the

platform that will bring more visibility.

supply chain that the digitisation maybe able to provide.

In a series of articles and interviews The

Our Smart Port project - Port Optimizer, is a

Logistics Point is going to shed light on what

visibility tool which we are working on with GE

Smart ports are. The first interview is with

Transportation with the idea of sharing

Christopher Chase, marketing manager at the

information in a common place amongst all

Port of Los Angeles. He talks about how his

supply chain stakeholders. Much of the

team is creating a digital platform that will

information is available but it is not always

enable all stakeholders to communicate and

easy to find and many people in the supply

plan better. Christopher also explains how the

chain are not sharing it because there is no

industry has evolved during the past two

direct financial relationship. We are trying to

decades and what are the biggest obstacles

promote efficiency in our port, utilise our

that it faces.


What is a ‘smart port’ and how will it improve the service you provide? For us a Smart Port takes advantage of the digital transformation in the world and applies it to the core issues or operations, depending on what you need. The idea is to evolve with our customer’s base, prepare for what is next -----


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.