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The Perfect Pitch
Video conferencing became the primary way that business was conducted during the pandemic. But even as in person meetings return, shifts in working culture means that Zoom meetings are set to stay. Experts offer makers tips on how to nail your next zoom pitch
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ovid-19 saw video conferencing platforms boom as people suddenly began to both work and socialise remotely, confined to their own homes. US tech firm Zoom quickly became the number one platform to dominate the space, and saw annual revenues jump from USD622 million in 2020 to USD2.651 billion in 2021. The platform’s simplicity, its ability to function on any device, and the success in keeping up with surging demand – as well as a business savvy decision to remove the time cap for free meetings as
the pandemic took hold – was key to its initial success. By June 2020 there were 300 million daily meeting participants on the platform, including the UK cabinet as well as 90,000 schools in over 20 countries delivering classes via Zoom. For the creative industries the platform was widely used for holding meetings that would traditionally be face-to-face, including pitches. After nearly two years the flexibility that comes with remote working means that businesses are expecting it to be a permanent fixture of working life.
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