Importance of Digital Signage for a Business The digital era has got to be so advanced that almost every industry uses digital signage today, varying from medical centers, retail stores, trains, offices, bus stations, banks, shopping centers, malls, restaurants to airports. Digital Signage is a basic form of the display which helps in conveying the necessary information and the messages. It has an in-built system that uses the LED display, media player, and several other networking technologies to highlight the content. Digital signage can be seen in private environments along with public places too. It all depends on what messages need to be sent across the graphics and the viewers. The digital era has got to be so advanced that almost every industry uses digital signage today, varying from medical centers, retail stores, trains, offices, bus stations, banks, shopping centers, malls, restaurants to airports. The most advantageous thing about digital signage is it holds the flexibility in refreshing the content. Till the time the display is connected to the systems, data can be updated with the click of a