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miley Publishing Group dba Panoramic Publishing/The Laker

LLC

P.O. Box 119 Wolfeboro Falls, NH 03896 (603) 569-5257

Presents

2017 Media Planner

Your Guide to What’s Happening in New Hampshire’s Lakes Region

where the divided highway ends and the mountains meet the lakes

Central NH’s #1 Tourism Marketing Tool for Over 30 Years!

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or over Three decades, The Laker and Waterfront has been the premiere lifestyle publication in New Hampshire’s Lakes Region.

The only publication to win the Media Award from the New Hampshire Travel Council twice; The Laker provides the most effective tool to reach a wide variety of significant demographics to this region.

See More

In ThIs Is s u e

• 22-25 Attractions 40 pages 28Boating • ge 35 ntals • pa Re at Bo

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& 21 pages 20 Dining • s at prize ge 19 win gre Golf • pa 12-17 ance to • pages for a ch What’s Up Facebook on Like us

We are the preferred choice of professionals to market Boating, Real Estate, Dining, Entertainment and Attractions to Tourists, 2nd Home Owners and Affluent Retirees. Our broad reach and cultivated relationships with hotels, motels and rental agencies ensure your message is getting into the hands of the right people, in the right places at the right time, allowing you to reach those people in the Lakes Region each year with the greatest amounts of disposable income.

Our seasonally adjusted format of Weekly in the Summer and Monthly in the Winter means you’re only buying 30 issues a year. That’s 22 issues less than most weekly papers. Reaching upwards of 50,000 people each time The Laker goes to press, your annual contract allows you to reach roughly 1.5 Million people annually for under $1800. Your message, designed, printed and distributed to roughly eight people for a penny.

It’s no wonder that more and more businesses are choosing The Laker family of publications to effectively market themselves each year.

Special Summer SectionS GOLFING

...IN AND AROUND THE LAKES REGION

$59 per issue

BOAT RENTALS $59 per issue

Minimum 12 Week TOWN PAGES Commitment Between Memorial Day & Labor Day $50 per issue

RATES Ad Size

Size 9 (Full Page) 10.25”w x 15.5”h Size 8 (1/2 Page) H: 10.25”w x 7.5”h V: 5”w x 15.5”h Size 7 (1/3 Page) H: 10.25”w x 5.75”h V: 5”w x 11.5”h Size 6 (1/4 Page) H: 10.25”w x 3.75”h V: 5”w x 7.5”h Size 5 ( 1/6 Page) 5”w x 5.75”h Size 4 ( 1/8 Page) 5”w x 3.75”h Size 3 (1/12 Page) 5”w x 2.75”h Size 2 (1/16 Page) 5”w x 1.75”h

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Add Sweet 16 Pick-Up ads to your Annual Laker Agreement and s

Your Guide to What’s Happening in New Hampshire’s Lakes Region

DEADLINE (MONDAY)

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12/26.......................................................... January 2 1/30 ...........................................................February 6 2/27 .............................................................. March 6 3/27 .................................................................April 3 5/1 (Mother’s Day) ............................................ May 8 5/8 ................................................................. May 15 5/15 (Memorial Day) ....................................... May 22 5/22 (Memorial Day) ....................................... May 29 5/29 (Bike Week 10-18) ....................................June 5 6/5 (Bike Week 10-18) ....................................June 12 6/12 ...............................................................June 19 6/19 (Fourth of July)........................................June 26 6/26 (Fourth of July)........................................... July 3 7/3 .................................................................. July 10 7/10 ................................................................ July 17 7/17 ................................................................ July 24 7/24 ................................................................ July 31 7/31 .............................................................August 7 8/7 .............................................................August 14 8/14 ...........................................................August 21 8/21 ...........................................................August 28 8/28 ........................................................September 4 9/4 ........................................................September 11 9/11 ......................................................September 18 9/18 ......................................................September 25 9/25 (Columbus Day) ...................................October 2 10/2 (Columbus Day) ...................................October 9 10/9 ..........................................................October 16 10/30...................................................... November 6 11/27.......................................................December 4

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where the divided highway ends and the mountains meet the lakes

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weet 16 is a celebration of the Eastern Lakes and Mountains of New Hampshire.

Born hard of granite, there’s a little more of the nitty gritty here. The incorporation of the major highway leading to the White Mountains has left many of the quintessential New England F R EE towns unchanged by history just a hair off the highway.

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s and Cra ACO 5,500 Acr fts Mansi thru Sept USTIC NIGH es of Trai on T Monda . 5, 5:30 ls and W -8:30 y Evenin Patio Caf aterfalls Dinner Live m gs ew & ith us D rin Su ks m ptuous V availabl ic on the Terra $10 Co e for pu ce. iews ver H or Tickets Charge per pers rchase. se back Ridi required on. ng in adva nce.

JAZZ AT Gift Shop SU thru Sept . 8, 5:30 NSET Thursd ay Even -8:30 D in ne r & Drinks - Live music on ings th availabl $10 Co e for pu e Terrace. ver Tickets Charge per pers rchase. require on.

20 Week | 6 Months

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This combined with over 35 ponds and lakes ranging from 5000 to 500 acres each, the area between Rochester and the White Mountains is one of the most geographically intriguing places on the planet. Born and shaped by extinct volcanoes you’ll find great adventure just off this beaten path.

Sweet 16

PUBLISH DATE

1/9 ............................................................ January 16 2/8 ...........................................................February 16 3/8 .............................................................. March 16 4/7 ..................................................................April16 5/8 ................................................................. May 16 6/8 .................................................................June 16 7/10 ................................................................ July 16 8/8 .............................................................August 16 9/8 ................................................................ Sept. 16 10/9 ..........................................................October 16 11/8 ...................................................... November 16 12/8 .......................................................December 16

The affordable entry level pricing of vacation homes in this area continues to drive more and more four season tourism as summer beach fronts become snowmobile central or a quick trip to numerous ski mountains. From the Madison Boulder, to the New Hampshire Farm Museum and everywhere surrounding it, you find more opportunity for less money in greater Carroll County, New Hampshire. Discover this affordable monthly product and you’ll be in the Sweet Spot too.

Let Tourism Marketing allow you to reach more people, with more disposable income, more often.

White Mountains Winter 2016/17

YOUR GUIDE TO BOATING IN THE LAKES REGION 2016 EDITION

Scenic New Hampshire

The Who, What, Where and When Guide for White Mountain Wayfarers

fall 2016 • complimentary

COMPLIMENTARY Courtesy of

COMPLIMENTARY

WINTER 2016-2017 www.diningoutnh.com

1

Dining Out in the Lakes Region

home • fall 2016 • 1

Scenic New Hampshire | White Mountains | winter 2016/17 | 1

BOATING ON THE LAKES • 2016 EDITION • 1

Ask About Magazine Discounts with Your 30 Week Laker or 12 Month Sweet 16 Commitment

July/Aug ust 2016

es: The Laker and Sweet 16

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The $6 Million Investment in Your Business!

DID YOU KNOW...

In 2017 the State of NH will spend over $6,000,000 year to attract tourists and visitors to our state?

Over 36 Million visitors will spend Over $5 Billion in NH next year?

Smiley Publishing Group will help you reach this important market while they’re here IN New Hampshire. There’s some here right now.

From The Great North Woods to the Seacoast and everywhere in between, you’ll find the Smiley Publishing Group family of publications strategically distributed to educate these visitors about your business.

Extensive research by groups like Plymouth State University show visitors are looking for unique experiences and that they are willing to spend hard-earned vacation dollars to discover delicious dining, unique shopping and exciting attractions.

New Hampshire IS our passion and we present it to visitors like nobody else can or does.

Smiley Publishing Group, LLC Millions of Positive Impressions, One Person at a Time!

Mailing: P.O Box 119, Wolfeboro Falls, NH 03896 Physical Address: 83 Center St., Wolfeboro, NH Phone: 603-569-5257 www.thelaker.com lkr@thelaker.com

Think about the last time you took a vacation someplace new? Did you find yourself picking up tourism literature and similar publications?

Our company will effectively reach more tourists and second home owners than any other publishing company in New Hampshire in 2017.

Let us help your business reach this affluent and lucrative audience.