The LA Fashion Magazine Winter '12-'13 issue

Page 8

NEWS MACERICH BRINGS EMPORIO ARMANI TO SANTA MONICA PLACE Joining the ranks of Louis Vuitton, Burberry Brit and Tiffany & Co., Emporio Armani is the latest luxury brand coming to Santa Monica Place, Macerich’s three-level, open-air destination that now defines the top urban beach shopping experience in Los Angeles. Emporio Armani opened at Santa Monica Place Saturday, Nov. 17. This is the first Emporio Armani store on L.A.’s Westside, and only the third Emporio Armani store in Southern California. “Santa Monica Place continues to be a powerful draw for top retail brands and shoppers from around the corner and around the world,” said Julia Ladd, property manager, Santa Monica Place. “A beautiful project in an exceptional trade area, this destination continues to attract one of the most robust retail collections anywhere in the country.” Emporio Armani delivers a contemporary take on the fast-growing, fashion-forward clothing and accessories brand, Giorgio Armani, which has long been synonymous with high fashion. The international Italian fashion house offers designs for men and women, including shoes, watches, jewelry, accessories and eyewear. Guests of Santa Monica Place enjoy an exciting array of retailers that also includes Tory Burch, Kitson, Nike, CB2, Michael Kors, Ted Baker, BCBGMAXAZRIA, Coach, True Religion, Joe’s Jeans and more, along with department stores Bloomingdale’s and Nordstrom. Also new to Santa Monica Place this summer and fall are Aveda Azure Salon, Free People, Lorna Jane, Marbles: The Brain Store, and Premier.

First Interactive Coloring & Activity Barbie™ App, Barbie™ Color, Sparkle And Style Random House Children’s Books (www.randomhouse.com/kids) announces that Barbie™ Color, Sparkle and Style for iPad®, its first original coloring and activity app with Mattel, is now available in the App Store™ (www.itunes.com/ appstore). The app retails for $4.99, and is on sale now for a special introductory launch price of $1.99. This ultimate Barbie coloring app invites fans to play with color in a brand-new way. Packed with never-before-seen art tools, special effects, and pages of fabulous Barbie artwork, girls will be captivated for hours as they color, decorate, design, dressup, and create on the go with their best friend, Barbie. The Barbie™ Color, Sparkle and Style app includes 2 coloring books for a total of 16 pages. The Design Shop within the app offers additional coloring books and art supplies for sale. When kids have finished designing, their coloring book pages can be shared through email, Facebook or Twitter. Parental controls can also disable sharing and in-app purchases. The app follows the release of the interactive storybook apps, Barbie™ The Princess & the Popstar in September, and Barbie™ Princess Charm School. To celebrate the launch of Barbie™ Color, Sparkle and Style, these Barbie™ apps will also be on sale for $1.99 for two weeks. To learn more visit - www.rhkidsapps.com

M-Edge to collaborate with Fashion Designer Trina Turk on Line of Accessories for iPhone, iPad, Kindle Fire, and Laptops

M-Edge, a leading designer of tablet, smartphone, and e-reader accessories, today announced the Trina Turk collection for M-Edge, which features cases for iPhone, iPad, Kindle Fire HD and laptops. The effortlessly chic cases are inspired by Trina Turk’s southern California style and feature her signature graphic prints and colorful patterns on M-Edge’s bestselling case styles. The collection is available today at medgestore.com and will be available in December at Trina Turk’s signature boutiques, Trinaturk.com and major retailers. The M-Edge Trina Turk collection for iPhone 5 showcases Trina Turk’s most recognizable prints on a two-layer protective case. The hard exterior is printed with Trina’s colorful patterns, and a soft silicone interior absorbs shock, protects the screen, and adds a contrasting pop of color. The iPad, iPad Mini, and Kindle Fire HD cases included in the collection combine the stylish functionality common in M-Edge products with Trina Turk’s sophisticated aesthetic. The tablet cases offer 360 degree rotation to achieve portrait and landscape stand angles, and the laptop sleeves feature luxe details like premium hardware and interior fabrics. Products in the Trina Turk collection for M-Edge range from $40 to $60 and new designs will be added seasonally to incorporate the most up-to-date colors and trends.

Miss USA Says Every Retail Clothing Store Should Contain a Style Stage Miss USA, Olivia Culpo, visited the Limelight Marketplace in New York City this week to check out Stylinity’s first-ever Style Stage and experience the revolutionary new retail store product for herself. Stepping onto the Style Stage for the first time, Miss USA said, “It’s awesome! I like being able to see every angle of the outfit.” Modeling several outfits, including an evening gown for the Miss Universe pageant coming up next month, Miss USA talked with Team Stylinity about some of her favorite stores where she would love to see a Style Stage. JCrew and Zara were top on her list along with Barneys, a definite favorite of the pageant beauty. Regardless of what stores carry it, Miss USA made one thing clear when talking about the Style Stage: “I would go to a store that had this over a store that didn’t because you can really pinpoint what you like and what you don’t like.”


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