The LA Fashion Magazine Winter '12-'13 issue

WINTER ‘12-’13 Vol. 6

Winter 2012 - Vol. 6

Editor in Chief Csaba Fikker Managing Editor Dana Elizabeth Johnson Creative Director Kai He Photographers Kai He Scott Naide Isabele Ruen Jan Lim Kevin M. Schmitz Writers Dana Elizabeth Jonson Laura Yazdi Jullianna Maranon Yasmin Santana Shari Baier

Advertising Artin Aghamalian Thomas Reichhardt

Legal Consultant Julian Chan www.julianchanlegal.com

Questions and feedback: 20463 Hart St. Winnetka, Ca, 91306 818 481 4634 Online: www.theLosAngelesFashion.com

facebook.com/theLAfashion @theLAFashion

4 | The LA Fashion magazine

Contents 06

December ‘12 Highlights

14

Accessories Made in LA

24

Gifts for under $25

26

Gifts for under a Grand

30

Cindy Gellersen of Bagstil

40

Top 10 Fashion Proffessionals to watch for in ‘13

56

Enza Costa

86

Charlene K - Jewelry

88

Beauty Section

94

Sachika Twins B-party

34

52 60

66

NEWS

jcPenney Holiday Collections From – Lulu Guinness, Jenny Packham And VivienneTam jcPenney is adding three new designers to its 2012 holiday lineup with limited-engagement collections from LULU by Lulu Guinness™, Jenny Packham Boudoir® and Double Happiness Vivienne Tam™. Each designer infused her unique design aesthetic and personality into a line of handbags, fashion accessories and exciting gift items that are now available exclusively at most jcpenney stores and on jcp.com through the holiday season.

“We partnered with three leading designers to create unique collections that offer affordable luxury during the holidays,” said Liz Sweney, chief merchant at jcpenney.

“Each stayed true to her signature style to ensure every item reflects its namesake brand. The collections range in price from $8 to $65, making each piece accessible to more customers across the country.”

LULU by Lulu Guinness

Jenny Packham Boudoir Designs from British runway designer Jenny Packham often grace the red carpet. Her new holiday line at jcpenney, Jenny Packham Boudoir, features elegant pieces perfect for holiday dressing and gifting. From jewelry boxes and bracelets to cosmetic bags and coin purses, her collection offers a touch of sophisticated glamour to any woman’s wardrobe.

Known for her love of retro glamour and modern chic, British designer Lulu Guinness brings her colorful, cheeky style to LULU by Lulu Guinness.

Double Happiness Vivienne Tam

Filled with whimsical, unexpected designs, the collection includes handbags and fashion accessories to brighten any look.

LULU by Lulu Guinness is available for a limited time during the holiday season and will expand its assortment in 2013 with a dedicated shop inside jcpenney.

“I am so thrilled to be working with jcpenney on my new LULU by Lulu Guinness line. The heart of the brand is a fabulous line of unique fun prints that offers American customers a chic but affordable way to dress up any outfit,” said Lulu Guinness OBE, founder and creative director of Lulu Guinness. “LULU by Lulu Guinness is a London-inspired collection that takes a fresh and innovative approach to capturing the spirit of the city.”

Christian Serratos debuting a special, limited edition ‘Angela’ inspired jewelry collection As we countdown the days until the final installment of the Twilight Saga (Breaking Dawn Part 2 hits theaters November 16th), star Christian Serratos, who has been in all the films since the saga’s beginning playing ‘Angela Weber,’ Kristen Stewart’s human best friend, is debuting a special, limited edition ‘Angela’ inspired jewelry collection, which will be available online (http://kisshy.net/) .

Christian, who also has a recurring role on ABC Family’s ‘Secret Life of the American Teenager’, is often seen wearing designs from her jewelry line, Kisshy, on the red carpet. The Angela line

by Kisshy represents glamour, sparkle, and bold statement pieces. Christian is a true born designer, inventive and innovative, hand selects every material, and crafts everything by hand along with her mom, Alicia, who has worked in the fashion world with costume designers for years. The line is unique, beautiful, deeply meaningful, and made from luxurious materials including Chinese black crystal, Swarovski, and freshwater pearls.

Vivienne Tam is a passionate designer known for her Eastern-inspired designs. Double Happiness Vivienne Tam features Tam’s signature dragon print throughout this vividly colorful collection. Offering items including cosmetic bags, scarves and slippers, Double Happiness Vivienne Tam offers modern style at an affordable price.

Kisshy is luxury with a family legacy. Mother/ daughter team Alicia and Christian Serratos craft all their designs by hand in Los Angeles and this luxe brand is made with love. With materials sourced from Bali, India, and Thailand, the designers are inspired by the beauty of Mexican iconography, their family history, and a strong sense of place. The symbolism-rich holidays of Dia de los Muertes and Lotteria are particularly influential in their designs. Incorporating rosaries and crosses, these bold statement pieces are unique, beautiful, and deeply meaningful. They will surely be passed down to new generations, where they will continue to resonate and sparkle for years to come. Kisshy got its name from Christian’s childhood nickname. Her evolution as an artist and designer is evident in these remarkable pieces of wearable art; ones that come from deep within the heart of a family.

NEWS

SoleSocietyAnd JulianneHough CollaborateToLaunch FootwearCollection Sole Society, a leading direct-to-consumer brand of on-trend designer women’s footwear, announces their first-ever celebrity collection with actress, singer and dancer, Julianne Hough. An innovative leader in the retail space, Sole Society is pioneering a new era of fashion retail, having capitalized on the success of their online store and entering into a partnership with Nordstrom.com and select Nordstrom stores where the Julianne Hough for Sole Society collection will be sold alongside other exclusive Sole Society shoes.

Sole Society provides an exclusive collection of chic, on-trend shoes at direct-to-consumer prices, releasing a new shoe each weekday on www.solesociety.com.

The exclusive Julianne Hough for Sole Society collection launches mid-February 2013 to coincide with the premiere of Safe Haven, her new movie co-starring Josh Duhamel. The collection features a wide range of silhouettes including, flats, heels and sandals, each available in multiple color options. Julianne Hough for Sole Society will introduce 5-6 styles per month for six months with retail prices starting at $49.95 “I am having so much fun with this collaboration,” says Julianne Hough. “Sole Society is really supportive and encouraging of my creative opinion so I am able to have a lot of input regarding the shoe styles and designs for my collection ”

Pop Star Ke$ha Launches 2nd Watch Collaboration with Baby-G Brand at SLS Hotel

{Brand ambassador Ke$ha, poses with her latest CASIO Baby-G watch design at its launch event on October 29, 2012 at the SLS Hotel in Los Angeles.} Global pop icon and Baby-G Brand Ambassador Ke$ha recently took the stage for an encore performance of her collaboration with the Baby-G brand of women’s timepieces. Returning to create another watch after the successful launch of the 2011 releases, the fun and fearless star is launching her second watch design, along with gearing up for the launch of her second studio album, Warrior, which is scheduled for release on December 4th 2012.

Taking on her sophomore design effort with the same warrior spirit, Ke$ha debuts a tough and trendy watch to match her style sensibility, while truly standing the test of time!

Launching in December 2012, the limited-edition Baby-G x Ke$ha watch reflects the eye-catching essence of the “Die Young”singer/songwriter. Ke$ha drew inspiration for her BGA160KS-7B watch from the evolvement of her personal style while keeping with trends of the season.

“Just like music, fashion is a form of expression. And as you might have been able to tell, I’m all about expressing myself,” said Ke$ha. “Having a good time with your style is so important, and that’s why I’m thrilled with the design of my new go-to accessory with Baby-G!” The limited-edition BGA160KS-7B Baby-G x Ke$ha model is a classic timepiece perfect for any outfit or occasion. It features a white, matted shimmer band and a gold Roman numeral index. The watch takes wrist wear to a new dimension by mixing this tough resin band with 3-D metallic gold accents, special hand crystal details and a LED light that shines in different colors.

The Ke$ha-branded accessory is not only fashionably on-trend, but it also offers multi-tasking functions such as a UV-ED “neon illuminator” light, shock resistance, 100M water resistance, world time from 27 cities and 29 time zones, four daily alarms, countdown timer, 12/24 hour formats and a mute function. This watch warrior is perfect for keeping the pop star on time and in style while on tour!

Ke$ha is also as multi-tasking as her namesake watch. In addition to music and design, she is the first-ever Global Ambassador for Humane Society International where she helps to end cruelty to animals worldwide. To support Ke$ha’s “pet” cause, Baby-G is paying it forward with a donation to a HSI initiative close to the star’s heart – its street dog welfare program. - By Christina Lauren Pollack

NEWS MACERICH BRINGS EMPORIO ARMANI TO SANTA MONICA PLACE Joining the ranks of Louis Vuitton, Burberry Brit and Tiffany & Co., Emporio Armani is the latest luxury brand coming to Santa Monica Place, Macerich’s three-level, open-air destination that now defines the top urban beach shopping experience in Los Angeles.

Emporio Armani opened at Santa Monica Place Saturday, Nov. 17. This is the first Emporio Armani store on L.A.’s Westside, and only the third Emporio Armani store in Southern California.

“Santa Monica Place continues to be a powerful draw for top retail brands and shoppers from around the corner and around the world,” said Julia Ladd, property manager, Santa Monica Place.

“A beautiful project in an exceptional trade area, this destination continues to attract one of the most robust retail collections anywhere in the country.”

Emporio Armani delivers a contemporary take on the fast-growing, fashion-forward clothing and accessories brand, Giorgio Armani, which has long been synonymous with high fashion. The international Italian fashion house offers designs for men and women, including shoes, watches, jewelry, accessories and eyewear.

Guests of Santa Monica Place enjoy an exciting array of retailers that also includes Tory Burch, Kitson, Nike, CB2, Michael Kors, Ted Baker, BCBGMAXAZRIA, Coach, True Religion, Joe’s Jeans and more, along with department stores Bloomingdale’s and Nordstrom. Also new to Santa Monica Place this summer and fall are Aveda Azure Salon, Free People, Lorna Jane, Marbles: The Brain Store, and Premier.

First Interactive Coloring & Activity Barbie™ App, Barbie™ Color, Sparkle And Style Random House Children’s Books (www.randomhouse.com/kids) announces that Barbie™ Color, Sparkle and Style for iPad®, its first original coloring and activity app with Mattel, is now available in the App Store™ (www.itunes.com/ appstore). The app retails for $4.99, and is on sale now for a special introductory launch price of $1.99.

This ultimate Barbie coloring app invites fans to play with color in a brand-new way. Packed with never-before-seen art tools, special effects, and pages of fabulous Barbie artwork, girls will be captivated for hours as they color, decorate, design, dressup, and create on the go with their best friend, Barbie.

The Barbie™ Color, Sparkle and Style app includes 2 coloring books for a total of 16 pages. The Design Shop within the app offers additional coloring books and art supplies for sale. When kids have finished designing, their coloring book pages can be shared through email, Facebook or Twitter. Parental controls can also disable sharing and in-app purchases. The app follows the release of the interactive storybook apps, Barbie™ The Princess & the Popstar in September, and Barbie™ Princess Charm School. To celebrate the launch of Barbie™ Color, Sparkle and Style, these Barbie™ apps will also be on sale for $1.99 for two weeks. To learn more visit - www.rhkidsapps.com

M-Edge to collaborate with Fashion Designer Trina Turk on Line of Accessories for iPhone, iPad, Kindle Fire, and Laptops

M-Edge, a leading designer of tablet, smartphone, and e-reader accessories, today announced the Trina Turk collection for M-Edge, which features cases for iPhone, iPad, Kindle Fire HD and laptops. The effortlessly chic cases are inspired by Trina Turk’s southern California style and feature her signature graphic prints and colorful patterns on M-Edge’s bestselling case styles. The collection is available today at medgestore.com and will be available in December at Trina Turk’s signature boutiques, Trinaturk.com and major retailers.

The M-Edge Trina Turk collection for iPhone 5 showcases Trina Turk’s most recognizable prints on a two-layer protective case. The hard exterior is printed with Trina’s colorful patterns, and a soft silicone interior absorbs shock, protects the screen, and adds a contrasting pop of color.

The iPad, iPad Mini, and Kindle Fire HD cases included in the collection combine the stylish functionality common in M-Edge products with Trina Turk’s sophisticated aesthetic.

The tablet cases offer 360 degree rotation to achieve portrait and landscape stand angles, and the laptop sleeves feature luxe details like premium hardware and interior fabrics. Products in the Trina Turk collection for M-Edge range from $40 to $60 and new designs will be added seasonally to incorporate the most up-to-date colors and trends.

Miss USA Says Every Retail Clothing Store Should Contain a Style Stage Miss USA, Olivia Culpo, visited the Limelight Marketplace in New York City this week to check out Stylinity’s first-ever Style Stage and experience the revolutionary new retail store product for herself.

Stepping onto the Style Stage for the first time, Miss USA said, “It’s awesome! I like being able to see every angle of the outfit.”

Modeling several outfits, including an evening gown for the Miss Universe pageant coming up next month, Miss USA talked with Team Stylinity about some of her favorite stores where she would love to see a Style Stage.

JCrew and Zara were top on her list along with Barneys, a definite favorite of the pageant beauty.

Regardless of what stores carry it, Miss USA made one thing clear when talking about the Style Stage: “I would go to a store that had this over a store that didn’t because you can really pinpoint what you like and what you don’t like.”

NEWS Hailey and Alaia Baldwin Join Father Stephen Baldwin for So Lucky To B Me Apparel Line The So Lucky To B Me line of women’s casual wear, which features inspirational quotes and designs of empowerment, has two new celebrity fans: Hailey and Alaia Baldwin, the beautiful daughters of actor, director, producer and author Stephen Baldwin.

The Baldwin family is excited to join forces with So Lucky To B Me to raise awareness for breast cancer research and support for the Carol M. Baldwin Breast Cancer Research Fund (CMBBCRF), founded by Stephen’s mother, which supports new and established researchers investigating the causes, prevention, and treatment of breast cancer.

A portion of all proceeds from sales of the casual wear purchased through www.SoLuckyToBMe.com will be donated to the Fund.

Hailey says that the empowering messages behind the So Lucky To B Me line are a great match for her grandmother’s charity: “What this company stands for is really great, and the shirts are an awesome representation of the love that comes from the heart of the Fund,” she says.

Alaia agrees with her sister, and says that CMBBCRF and So Lucky To B Me represent the power and passion of women committed to making a difference: “The women who are working hard behind the scenes of So Lucky To B Me and behind CMBBCRF are the greatest examples of strong women. They can all relate to those who are going through the hardest of times. Andie Graff’s desire to support my grandmother’s organization is truly a blessing.”

Stephen Baldwin, who will be competing on Donald Trump’s All-Star Celebrity Apprentice to win money for his mother’s charity, says the partnership is a natural fit: “You’ve heard the saying ‘as long as you have your health’…Well, for me, that’s something that I do not take for granted. Our partnership with So Lucky To B Me will allow us to use the funding generated to bring us that much closer to finding a cure for breast cancer.”

Created in 2008 by Andie Graff, the So Lucky To B Me line of casual wear has a mission of empowerment at heart: To help every woman recognize that real beauty shines from a happy soul; to help every woman know that finding happiness and fulfillment is a journey; and to help every woman know that she is worthy, beautiful, and capable.

Every So Lucky To B Me product carries an inspirational quote that helps further that message. By donating a portion of the proceeds to charity, every product furthers the line’s mission of “Dress Well.

Do Good.” The products come in a variety of sizes. For more information: www.soluckytobme.com.

NEWS

Cameron Diaz & Leonardo DiCaprio Celebrate TAG Heuer Limited-Edition LINK Launch.

A glamorous soiree in the iconic Cullman Hall of the Universe on Central Park West was the setting of a star-studded charity drive by luxury Swiss watchmaker TAG Heuer and its Hollywood brand ambassadors Cameron Diaz and Leonardo DiCaprio.

The exclusive event, held below the dramatic glass-cubed planetarium sphere in the American Museum of Natural History, brought together NY and Hollywood celebrities, business, fashion and media leaders from around the world and key figures of the international jet-set for a double-pronged charity push: to raise funds for the victims of Hurricane Sandy, and raise awareness for gender equality and the empowerment of women worldwide.

The 500 guests in attendance, many of whom flew in expressly for the high-profile event, were regaled by a special performance of the New York City Ballet, before dancing the night away to the music of New York’s red-hot DJ Evalicious. For each guest, TAG Heuer pledged $100 to New York Cares’ Hurricane Sandy Relief Fund, and a further $100 to Cameron Diaz’s partner charity, UN Women (The United Nations Entity for Gender Equality and the Empowerment of Women).

The event marks the first time that TAG Heuer Ambassadors Cameron Diaz and Leonardo DiCaprio combined forces for a TAG Heuer celebrity event. Welcomed on stage by thunderous applause, Cameron proudly displayed her new Link Lady Trilogy Limited Edition in steel, and was wearing a stunning Lanvin dress.

On Leonardo’s wrist, he wore the new Link Limited Edition with blue dial. On stage, TAG Heuer President and CEO Jean-Christophe Babin offered to Cameron a yellow gold version of the trilogy, an exclusive set of watch and jewelry.

During the prestigious “place-to-be” event, TAG Heuer showcased its new collection of limited edition LINK timepieces and jewelry. A benchmark of avant-garde design and ultimate comfort since 1987, the LINK’s newest incarnations are: the Ladies’ Link Automatic Watch, the first automatic watch for women offered in the LINK Lady line; the LINK LADY TRILOGY, a limited edition watch, ring and bracelet set co-designed by Cameron Diaz; and the “LEONARDO DICAPRIO” LINK CALIBRE 16 CHRONOGRAPH, a limited edition chronograph signed on its smoked sapphire caseback by Leonardo DiCaprio.

Profits from the sale of the stunning Link Lady Trilogy will go to support UN Women, while proceeds from the blue-dial LDC Limited Edition Link’s sales will go to Leonardo DiCaprio’s environmental charity partners, Green Cross International and the Natural Resources Defense Council (NRDC)

Marimekko Opens Stores In Beverly Hills Continuing Marimekko’s expansions to the West Coast, Marimekko opened a flagship store in the heart of Beverly Hills on November 15th. The premier destination for design, interior decoration, fashion and dining. Located on the corner of Canon Drive and Brighton Way, the Beverly Hills flagship offers a striking and vibrant point of view of pattern and color.

The 5,000 square foot experience-rich environment features the entire range of Marimekko products, from signature fashions to home furnishings and textiles, as well as a showroom to support further business development of the brand in the area.

Marimekko is known and loved for its bold and brilliant, unconventional patterns. When it launched over 60 years ago, the brand quickly became a phenomenon. Then it grew into an outlook on life: courageous, egalitarian and positive. Its strikingly inventive patterns and clever use of color translate into strong contemporary collections of interior decor, clothing and accessories. Throughout its history, Marimekko has flourished in the boundary between art and design.

“The newest ‘Marimekko House’ in Beverly Hills celebrates the energy, color and individuality of a city known for fashion, music and entertainment,” says Lynn Shanahan, President, Marimekko North America. “Marimekko perfectly complements the California lifestyle. We look forward to becoming an important part of both communities.”

URBAN OUTFITTERS – EXCLUSIVE COLLECTION BY DARYL K This month, Urban Outfitters will launch an exclusive collection by Daryl K. The 7-piece diffusion line features an animal-print Intarsia sweater, knit mesh sequin dress, burnout bomber jacket, faux leather skinny pants, raw hem tunic, silk shirt and a printed military jacket, ranging from $59 to $139. “ The pieces are perfect for the “Urban” girl,” says Kerrigan. “I’m so happy to be able to get these great Daryl K clothes to some cool girls at a price they can afford,” she adds.

Irish-born and New York-based fashion designer Daryl Kerrigan has been a cult favorite among hip downtown creative types since she first launched her line Daryl K in 1991. Fueled by the culture, music and energy Manhattan had to offer, Kerrigan poured her influences into her designs and soon her modest East Village store became the go-to place for streetwise, cool and fashionable girls to shop.

After receiving the CFDA Award for emerging talent in 1996, Daryl K was well on her way to becoming a legend in the fashion community. Her low-rise pants and beautifully fit tops and jackets helped transform the way women dressed in the early 90’s, garnering a following of fashion influencers the likes of Sonic Youth’s front woman, Kim Gordon and fashion editor Camilla Nickerson.

NEWS

Avon Launches Viva, a Bold New Fragrance By Fergie

PacSun Announces Partnership With Kendall and Kylie Jenner for Exclusive New California-Inspired Young Women’s Line Pacific Sunwear of California, Inc. (Nasdaq: PSUN) (collectively, “PacSun”) announced a new collaboration with fashion darlings Kendall and Kylie Jenner for a young women’s line to launch exclusively in PacSun stores nationwide in February 2013. Designed and inspired by the stylish reality TV star sisters, “Kendall and Kylie,” a line exclusive to PacSun, will feature a full assortment of on-trend young women’s pieces that reflect the optimism, creativity and diversity of PacSun’s California heritage.

The first items in the “Kendall and Kylie” line will include chambray button downs, chiffon tops, high waisted shorts, denim, graphic tees, dresses, jackets, bandeaus and scarves, all showcasing the casual-yet-chic sensibility of the Jenner sisters. The “Kendall and Kylie” line will range in price from $24.50 to $79.50 and will be available online as well as in stores across the country.

Avon announced on Nov. 15th that it will launch Fergie’s third fragrance, Viva, with a special advanced preview on Cyber Monday, months ahead of its February 2013 launch. As a highly-anticipated follow up to Fergie’s two fragrances, Outspoken and Outspoken Intense, Viva will be available to customers through their Avon Representatives on this day only as part of an online exclusive beauty gift set.

This limited edition holiday special will feature the full size Viva fragrance, matching shower gel, body lotion, and other Avon beauty products.

Sensual and fearless, Fergie is an inspiration to millions. Her fans constantly clamor for a piece of her glamorous lifestyle—and now Avon is giving them a unique chance to experience a new side of the artist with this special Cyber Monday offer.

“My fans are so amazing and loyal, I wanted to do something special for them,” explains Fergie. “I’m so excited to give them the chance to be the very first to try Viva. This fragrance is so meaningful to me, and I’m thrilled to share the scent.”

“Fergie is such an icon and symbol of strength,” says Lily DeStefano, Vice President of Avon North America Beauty. “We wanted to create a fragrance that resonates with women everywhere, and I think we did just that with Viva.”

“Fashion has always been such an important part of our lives, and we are so excited for the opportunity to collaborate with a California-based brand that shares our style and California spirit with everyone,” said Kendall Jenner. “Designing every piece of our first collection has been a really exciting creative challenge, and we’re so pleased with the final product that will be available only in PacSun stores,” added Kylie Jenner.

In the months leading up to the release of their line, the Jenners will offer fans and fashionistas several ways to learn more about the upcoming line through social media channels and online content, including behind-the-scenes videos, which will be housed on PacSun’s Golden State of Mind microsite – www.gsom.com.

“Kendall and Kylie,” exclusively at PacSun, is the result of a collaboration that also includes Majestic Inc. With current licenses including Heidi Klum for New Balance and the House of Harlow 1960 line by Nicole Richie, the Jenner agreement constitutes a new foray for Majestic Inc. into fashion for young women.

For more information on PacSun, visit www.pacsun.com. For inspiration on styles and trends, visit www.gsom.com.

NEWS

Shoe Expert & Podiatrist reveals why her High Heel Line is No Pain and All Gain

journey of researching the shoe industry, and she discovered how to build a shoe that would allow women to wear their heels for more than 34 minutes without being in pain.

She took her newfound shoe knowledge and research to fashion shows while starting the 34 Minutes Shoes business. The patent pending design is made with a built-in orthotic that supports the arch for maximum comfort. The secret is her cutting-edge shoe technology that molds to any type of arch.

As a practicing podiatrist for the last 15 years, Dr. Michele Summers has taken on a new challenge: to aid women who want to look stylish and professional in high heels for more than 34 minutes -the average time it takes for a woman’s foot to hurt in a heel- without having to be in pain and sacrificing their feet.

Co-founder and designer of 34 Minutes Shoes, Dr. Michele Summers, created her homegrown label with her two sisters, and they insist on manufacturing the shoes in nearby Los Angeles. With the creation of 34 Minutes Shoes, the ambitious Dr. Michele Summers is beginning a new chapter in her already impressive story, a chapter that intertwines motherhood, owning an independent podiatry practice and her successes as an academic and blogger.

In the past month, Summers has furthered her shoe construction knowledge at the “Art of Traditional Shoe Making” course conducted by the prestigious Ars Sutoria School- based in Milano- in conjunction with FFANY. The week-long intensive is based on a deep understanding of materials used in each stage of the shoe making process. Her expertise as a foot doctor, paired with trendy design and shoe construction knowledge, allows women to look professional and still be comfortable as they work and play.

Summers start up, 34 Minutes Shoes, is the newest sexy comfort brand allowing women to stand tall and feel powerful in their heels. Her shoes are more than stylish; they empower women to feel sensuous and satisfied when they slip on their favorite heels. With 34 Minutes shoe line women can accomplish their goals while inspiring a new pain-free fashion. The spring collection will be available in stores

by February 2013, and details can found at the http://34minutesshoes.com/ Summers’ collegiate education began at University of California, Berkeley, which led her to a Master’s degree as well as a DPM degree at Barry University in Miami. From there she completed a two-year surgical residency in Los Angeles. After opening her private podiatry practice in El Monte in 2000, she realized that many of her patients thought that having foot pain every day was normal.

In 2008, while promoting her podiatry business Summers kept meeting professional women that wanted to know what she could do to relieve their pain from wearing high heels. This question catapulted her into a two year

Keene Los Angeles Now Open at

Santa Monica Place

Keene Los Angeles, a new specialty retail concept founded by native New Yorker and Head Buyer, Stacey Tanenbaum, opened its doors November 17th on the first level, center court, of Santa Monica Place. Keene is designed to appeal to today’s modern woman by providing a fun, sophisticated and unpretentious shopping experience where she can always find on-trend, yet classic style affordably priced at under $100 per item.

The location of the newest Keene Los Angeles store at Santa Monica Place follows the opening of its Westwood location and a successful summerpop-up store in Manhattan Beach. The Santa Monica Place store was selected based on the center’s strong co-tenancy and the fashion-savvy clientele it attracts. Tanenbaum believes Keene’s artfully curated “east coast classic meets California casual” aesthetic and attractive price point will quickly make it a favorite destination for center visitors.

Tanenbaum curates Keene’s collection with women such as herself in mind, blending her classic east coast aesthetic with her love of the chic, relaxed lifestyle of Southern California, where she now resides. “Having lived in New York, Chicago and LA, this ‘high taste, value-oriented’ woman is not being served with the quality of product and shopping experience she desires”. Adds Tanenbaum, “this is what drove me to find a solution. My goal is to make it easy for women to say ‘yes’ to anything they see at Keene. Honestly, today, we like to brag about how little we spent on something we love!”

According to Tanenbaum, she designed Keene to be a place where women can immerse themselves in a warm and sophisticated environment with friendly service and prices that are as appealing as the product. By delivering new and different merchandise several times each week, Keene uniquely offers customers new discoveries upon each visit.

With a strong and experienced industry management team to help direct the operations, Tanenbaum believes Keene can become a favorite destination concept for women throughout the US and online. Currently, Keene has plans to open more than a dozen stores by 2014 and will be launching an e-commerce site in 2013.

For more information, visit www.KeeneLA.com The LA Fashion magazine | 13

ACCESSORIES - MADE IN LA

Hipsters for Sisters

women’s belt bag company based in LA

C

onvenience and comfort are finally cool as evidenced by the emergence of Hipsters for Sisters (HfS), a new, women’s belt bag company based in Los Angeles, California. Founded by Debra Denniston and her two daughters, Kate and Rachel, HfS seeks to liberate women from the inconvenience, bulk and heft of the ordinary handbag. Their eco-friendly, cruelty-free belt bags, made from beautifully soft, faux leathers and high-quality woven fabrics, appear more like a chic clutch that hangs from a belt and is just large enough to keep one’s smart phone, wallet, and keys literally on her at all times.

“Our belt bags are about the joy of less and the liberation inherent in living life hands-free,” explains Rachel, who, at 22, is the youngest.

“Many women feel too insecure to leave home without lugging around a big bag of stuff as a security blanket–we are changing that.” says Kate, 25.

“I fell in love with the fanny pack when my kids were in diapers and I had to cart around a great big diaper bag,” recalls Debra. “I used the fanny pack to hold my money and keys, which enabled me to leave the diaper bag unattended as I ran around the park after the kids. It was so liberating, but back then fanny packs were just plain ugly. As a result, I gave in to allowing my big, fashionable handbags to wear me for another ten years,” she laments.

However, after two years of weekly visits to the chiropractor, she’d finally had enough. In addition to the health issues related to carry-

ing large bags, Debra realized that the concept of a fanny pack was now more relevant than ever due to our culture’s growing obsession with smartphones.

As a result, she and her two daughters decided to create the ‘Hipster,’ a new women’s fashion accessory based on the convenience and functionality of the fanny pack, but designed for a more chic and culturally-sophisticated, contemporary woman.

Furthermore, the Dennistons decided if they were going to create a line of belt bags, they would have to do it right: produce locally and ethically, as well as use environmentally sustainable, cruelty-free fabrics and leather alternatives.

Hipsters for Sisters is the first American company devoted solely to creating high quality and well-designed belt bags and producing them locally. Debra Denniston and her two daughters, Kate and Rachel, established the Los Angeles-based company in January, 2012. Their first line of belt bags, the Classic Collection, debuted online in May, 2012.

For more information on Hipsters for Sisters or its products, visit www.hipstersforsisters.com.

LUXURY HANDBAGS MADE IN LA

LA based Farbod Barsum’s Luxury Handbag Collection

Handbag and accessories designer Farbod Barsum is genetically predisposed to combining artistry and structure. He was born into a family of two architects and was constantly immersed in design from birth. He graduated from UC Berkeley with a degree in Art History then went to FIDM to study fashion design. After, he received his Masters degree in Architecture. He founded his own luxury line in 2010 after apprenticing at The House of Bijan with the late legendary designer, Bijan Pakzad.

Operating out of their LA based design house, all of Barsum’s handbags are made in the United States including all of the hardware on the bags. Aesthetically, Barsum strives to construct classical styles with a modern edge.

Each bag is one of a kind and made of exotic skins which are sustainably farmed. All bags are made from a single piece of the softest, most luxurious skin, rather than patterns cut out and pieced together. Bags come in skins such as alligator and ostrich leg as well as lizard.

Barsum is also branching out into jewelry and accessories including bracelet cuffs, key chains, pens, wallets, and belts. He also offers a rare men’s strawberry colored wallet made out of alligator skin. Only two of these rare alligator wallets were made and the other one in existence is owned by Christian Louboutin.

Personal favorites in his fall collection include a purple ostrich clutch and Barsum’s first piece of jewelry, a silver cuff with brass studs made out of ostrich leg.

Pricing ranges from $2200 to $2700 for the smaller clutches and $4400 – $25,000 for the larger, structured bags. Each piece purchased at Farbod Barsum also puts money towards a great cause. A portion of the purchase price will be donated towards Autism research in honor of Barsum’s autistic sister.

For info on Farbod Barsum, visit his website: http://www.farbodbarsum.com

by Megan Wilson

16| The LA Fashion magazine

Bed Stu California based, yet Brooklyn inspired, Bed|Stuhandcrafts the finest products in its footwear, belt and accessory collections. Founded in 1995, Bed|Stu has capitalized on a love for working with materials in nature and has used the inspiration of Bedford Stuyvesant, Brooklyn’s tough, resilient streets to design rugged, fierce and diverse pieces for an independent, liberated community of individuals. Each and every piece is embedded with Bed|Stu‘s theme of originality and autonomy that simultaneously is possessed by its proud and prideful wearer.

Although the brand flourishes in its repertoire of various belts and accessories; the brand’s footwear is Bed|Stu‘s most prized possession that thrives. The Cobbler products mirror the people at Bed|Stu- raw, unique and broken in. The shoes are meticulously made one pair at a time, with the body and sole of each built with the technology to form to your foot shape. Slip them on and you will understand the mean-

California based,Brooklyn inspired, handcrafts the finest products

ing of custom footwear-these shoes are constructed to last not only a lifetime, but be handed down to generations of rightful heirs. The handmade vintage line of boots and shoes contain a cork layer between the insole and outsole that molds to the user’s feet. The organic shoe leathers are dyed using the original vegetable tanning process making for a slow and natural method of coloring that maintains the original, unaltered properties of the skin, ultimately enhancing its natural beauty.

The Palazzo Brown Ponteggio Boot is a prime representation of the Cobbler collection with its lace-up closure, unique stitching, and brass stud detailing. The simple ankle design is eye catching, yet maintains a low profile while the foot embraces a flexible yet cushioned step. The Corsico Black & Brown/Rustic Bone Hand Washed shoe brings classic and modern elements to the table with its oxford-inspired shape, perfo-

ACESSORIES / SHOES heavily distressed & weathered feel for eye catching texture. The women’s Bristol Brown Oklahoma & Black Boot is 15 inches tall with a one inch heel and equipped with a thin, double wrapped strap around the ankle to provide durability while exuding femininity. A side zipper glazes the interior for a sleek fit, while the exterior is coated with a hand-washed finish polished by its time and wear.

Like Cobbler, the signature Bed|Stu collection offers the same handmade crafting, unique natural leathers, and intricate detailing inspired by the bench made footwear, but is available at a more attainable price. Authenticity is championed in Bed|Stu’squality with its use of naturally tanned skins from across the world. The men’s Region Boot is the perfect go-to with its combined full grain leather in black with matching suede. Subtle slits lay between antique brass eyelets and a loop wraps around the back for a half laced laid back appeal, finished with metal studs for a jagged, yet current look.

In addition to its Cobbler and Bed|Stu collections, Bed|Stu offers a limited edition capsule collection to support STAND UP TO CANCER.The company will donate $5 for each pair of shoes, and $3 for each belt sold from the collection from now until December 31, 2013. Bed|Stu is proud to support the organization as it aims to fund collaborative, translational cancer research to bring treatments to patients and save lives; www.bedstu. com.

Since STAND UP TO CANCER was founded in May 2008, the organization has granted over 109 Million Dollars to eight Dream Teams of scientists and researchers, as well as to 26 high-risk, high-reward Innovative Research Grants.100% of public funds go directly into research grants and a portion of the funds that are raised from major donations and third-party fundraising go towards administrative expenses and overhead; www.standuptocancer.org.

From now until December 31, 2013, Bed Stu proudly supports Stand Up To Cancer through its special collection of shoes and belts. Bed Stu will donate $5 for each pair of shoes and $3 for each belt available at participating retailers. Bed Stu has made a minimum guaranteed donation of $10,000. SU2C is a program of the Entertainment Industry Foundation, a 501(c)(3) charitable organization.

The Perfect Gift: Whitley Designs WHITLEYdesigns has a jewelry piece to fit every personality imaginable! Their wide variety of jewelry allows you to be delicate one day, and edgy the next. Whatever you wear, as long as it’s WHITLEYdesigns you are guaranteed to make a statement.

Whitney and Hayley Stevens, sisters from California, lived on separate coasts for several years. To help stay connected during this time, they pursued a long-time love of making jewelry, and ultimately developed an entire hand-crafted collection: WHITLEYdesigns. Now reunited back in San Francisco, Whitney and Hayley are able to meld their respective interests and experiences into one unique line of jewelry that appeals to women of all ages.

Whitney, a practicing attorney, draws inspiration from her daily life - creating refined, classic pieces. Hayley, a free-spirited artist, pushes the designs in a stylish, innovative, and forward thinking direction. Ultimately, they have created a versatile array of jewelry, with pieces that layer beautifully and transition easily from day to night. Just as “WHITLEYdesigns” is a hybrid of their names, Whitley jewelry reflects the confluence of two unique design aesthetics into one cohesive and timeless collection.

www.whitleydesigns.com

FASHION

Fashion Trend Alert: Jewel-Tones

by Christina-Lauren Pollack

From rich jewel tones to glittering embellished apparel and accessories, these vibrant and opulent fashion trends are making the holiday season shine brighter than ever. If you’re looking to stand out (in a fabulous way), deck yourself from head to toe in sultry satin and velvet, over-the-top sequins, and jewel-encrusted accessories.

If you were wondering what is classified as a jewel tone, the Merriam-Webster dictionary defines these stunning and dramatic shades as “various colors (such as amethyst, emerald, and ruby) that resemble those of gemstones”.

{ALICE+OLIVIA beaded dress $703} Even the Wizard of Oz can’t top this show-stopping emerald green, sleeveless sequin and beaded dress from Alice + Olivia. Featuring a scoop neck, fitted waist, and sleek silhouette, this striking dress will surely turn heads and make any evening a magical one.

{Nikki Baker Red Topaz Asscher Drop Earrings $258} Looking as scrumptious as these earrings do, you might be tempted to take a bite out of these decadent berry-hued earrings. Simple and elegant, the Asscher cut Red Topaz dangle from 24k gold vermeil berry style earwire, featuring AAA grade stones at approximately 26 carats per pair.

{Matthew Williamson Embellished Suede Clutch $1615} As if an emerald colored suede clutch wasn’t stunning enough, designer Matthew Williamson had to out-do himself by adding tonal-green and blue crystals, painted wooden beads, and a copper curb chain to this statement piece bag.

20| The LA Fashion magazine

FASHION

{Emilio Pucci Burgundy Velvet Peplum Jacket $2495} Take a modern stance on elegant evening attire with Emilio Pucci’s deep burgundy velvet jacket, finished with trend-favorite peplum trim for an exquisitely feminine finish.

{Shameless Jewelry Enamel and Gold Peacock Cuff $100} This enamel and gold peacock cuff adds a touch of whimsy and elegance to your wrist. A stunning peacock with a Swarovski crystal eye, is decorated in blue, green and blue-green enamel is suspended from a 22k gold plated chain.

{Alexander McQueen Skull Embellished Suede Pumps $1085} If there’s one designer that knows how to create dramatic, artfully-done, statement-piece clothing and accessories, it’s the legendary Alexander McQueen. These rocker chic, emerald suede platform pumps feature pale-green crystal-embellished gold Mohawk skull details at front, almond-shaped peep toe, and gold studded base.

The LA Fashion magazine | 21

{G by Guess Jeweled Teardrop Earrings $17}

Every trendsetter needs statement-making jewelry, so slip on these bejeweled earrings to instantly up the ante on night-out style.

These stunning silver-tone teardrop earrings feature rhinestone embellishments.

{Noir Jewelry Spike Ring $22}

When you’re in the mood for something edgy and bold, look no further than this striking spike ring by Noir Jewelry. The polished perfection of this cone pyramid ring is outrageously delightful! This ring is designed from gold-plated brass and rhodium with stones in a pavÊ setting.

{t+j Designs Gold Crystal Bow Studs $24} {Silver Crystal Link Ring $25}

These gorgeous earrings by t+j Designs will bring out the feminine side of any woman. Classic bow studs featuring clear glass crystals are a charming and whimsical addition to any outfit.

Perfect for any glamorous occasion, this sophisticated ring by NIQUEA.D (a new high-end line by Papyrus) features sparkling link details, sure to add pizazz to any outfit.

{Gabriella Rocha Lenae Dented Bracelet $18}

A bold bracelet that makes a statement is the perfect gift for the woman that has everything. This cuff design by Gabriella Rocha features a matte finish and hammered detailing for added texture.

{Fossil - Holiday Black Diamond Locket Necklace $22}

Elevate the spirit of your ensemble with this majestic Fossil necklace in an antique silver-tone featuring faceted crystal embellishments on a contemporary locket.

22| The LA Fashion magazine

Holiday Gift Guide: Jewelry Under $25

by Christina Lauren

This is the season to be generous.

To make your holiday shopping experience easier (and ensure your friends and family love the presents you give them), here is a Holiday Gift Guide featuring ten gorgeous pieces of jewelry (each under $25), that are so elegant and classy, it looks like you spent a fortune.

From glamorous hoop earrings and classic pearl studs, to edgy studded cuff bracelets and feminine bow-shaped jewelry, there’s something for every woman on this list. {Chaps Jet Simulated Crystal Oval Hoop Earrings $14}

Get the elegant look you want. These oval hoop earrings feature simulated crystals that will add just the right amount of shine to any ensemble. Don’t be surprised if heads turn as you walk by wearing these gorgeous Chaps earrings.

{ILY Couture Mini Bow Ring $25}

For every feminine and romantic woman out there, this delicate 18k plated ring (designed by ILY Couture) with Swarovski crystals is super chic and a darling little addition to any ensemble. {Sterling Silver Plated Trio Pearl Earrings $13}

Every woman needs simple, classic pearl studs in her jewelry collection. This set of three elegant sterling silver plated pearl earrings in shades of ivory, champagne, and silver will be a welcome addition to any wardrobe.

{Gabriella Rocha Vrana Stud Bracelet $21}

One of the season’s hottest fashion trends is now making it’s way into the world of jewelry.

This dramatic, gold-tone pyramid studded cuff bracelet by Gabriella Rocha is both chic and daring at the same time.

The LA Fashion magazine | 23

Pure & Co.’s 2012 Fall Clothing Collections Right on Trend Pure & Co. Sister Collections, Pure HANDKNIT and Neon Buddha, Incorporate Fall’s Hottest Colors and Fashion Runway Styles Pure & Co. has just unveiled its Fall 2012 Pure HANDKNIT clothing collection, which has been designed with the fashion-conscious woman who wants to feel good while looking stylishly current in mind. The hand-knitted Pure HANDKNIT line of cardigans, vests, wraps and hats are right on point with the fashion runways’ latest trends.

Pantone, a global authority on color, has dubbed the Fall 2012 season “The Magic of Color,” with “an unexpected mix of darks, brights and neutrals.” Some of the hues the company singles out for autumn are yellow-green, cool blue-green, patriotic blue, honey gold, rich dark brown and cool gray. The Pure HANDKNIT fall line incorporates these luscious autumnal shades with color choices like Fernie lime, Granby teal, Abbotsford blue, Yukon dust, Victoria cocoa and Dalhousie charcoal.

with statement hats having flooded the runways. Pure HANDKNIT’s line of wide-brimmed, visor and beanie hats provides statement-making style, while allowing everyday fashion-forward ladies to perfectly match chic warm weather accessories with any activity.

But color isn’t the only aspect that puts the Pure Handknit collections on trend for the season. In its rundown of the “Top Trends from Fall 2012,” “Elle” magazine recently highlighted military mindedness as autumn’s fashion theme.

For more information on the fall 2012 trends Pure & Co. has incorporated into its Pure HANDKNIT and Neon Buddha Fall 2012 collections, please visit the company online at www.pureandco.com.

From the Pure HANDKNIT side, “Harper’s Bazaar” says that classy sweaters will be hot this fall, especially those that are “boxy, knitted, sculpted and featured in luxe fabrications.” With every piece in the Pure HANDKNIT collection being knitted by hand and available in 19 seasonal colors, fashion mavens are guaranteed to be right on trend this fall with any of the super stylish pieces.

“New York” magazine is also declaring that the “Put a Hat on It” trend will be all the rage come autumn, 24| The LA Fashion magazine

Finally, the Pure HANDKNIT collection of signature wraps embraces what “Elle” is calling the silhouette of the season, Room to Grow, with bigger being better in terms of “oversized outerwear.” The Hudson, Montreal and Mont Royal wraps from Pure HANDKNIT are especially roomy, unrestrictive and comfortable.

Pure HANDKNIT are available at major retailers including Nordstrom, Neiman Marcus, Anthropologie as well as hundreds of boutiques throughout North America.

Ice-WatchGenevaWatch Group Brings Global Sensation Ice-Watch BrandToThe U.S.

Ice-Watch timepieces, which have taken Europe by storm with their unique style and bursts of color, are set to make their much-anticipated debut in the U.S. On November 14th the Geneva Watch Group announced Macy’s will be its exclusive national retailer for the launch.

Internationally, the Ice-Watch brand dominates the watch category selling over 4.2 million watches in nearly 10,000 points of sale in over 100 countries in 2011.

Geneva, known for its strong grasp of the U.S. consumer and range of innovative brands, will bring Ice-Watch designs to the U.S on a national level by addressing the need in the marketplace for colorful and fashionable watches at an attainable price point.

“We are thrilled to welcome the Ice-Watch brand to our vibrant portfolio,” said Geneva Watch Group CEO, Jeff Gregg. “We are looking forward to our partnership with Macy’s and we are certain that with our market knowledge and resources, Ice-Watch will have the same success in the U.S. that the brand has experienced internationally.”

Designed to be a fashion accessory as well as a watch, the 10-color signature line is the foundation of the Ice-Watch brand. Right on point with the hottest trends for spring 2013, the brand’s best-selling style, “Sili Forever,” allows consumers to express their individuality and embrace change through a rainbow of options.

The 10 “Sili Forever” color ways allow consumers to choose a color that not only suits the latest trend, but also reveals the consumer’s mood. This concept does not stop with the watch; the Ice-Watch packaging itself is designed around a coin slot encouraging consumers to save up for their next Ice-Watch to change their look.

Whatever the occasion, mood, or style, Ice-Watch has the consumer covered.

With over 2MM fans on Facebook, the brand already has a huge consumer following. Via social sharing, Ice-Watch’s colorful collection is perfectly positioned to reach U.S. consumers and brighten up any social outlet with the click of a button. To further its popularity, the brand has quickly developed a strong celebrity following including David Guetta, Katy Perry and The Black Eyed Peas who have all been seen wearing the brightly colored wrist candy in their music videos. The most recent talent to sport the Ice-Watch is Gwen Stefani in the latest No Doubt video for the band’s single “Settle Down.”

Jumping from the small screen, these celebrities have brought IceWatch into their everyday lives; cementing the trend for consumers that the Ice-Watch timepiece is the accessory to express individuality.

The suggested retail price across the ten colorful styles in the Sili Forever collection ranges from $99.00 – $109.00 and will be available in 350 Macy’s stores coast to coast and macys.com beginning this month.

For more information, please visit www.GenevaWatchGroup.com or www.ice-watch.comand www.facebook.com/ice.watch.

The LA Fashion magazine | 25

G rea t G if ts For Under A Grand

Dana Elizabeth’s Top Picks For 2012

Charlene K stackable rings $120.00 www.pinkmascara.com

Seeking that perfect last minute gift?

I’ve rounded up the top gifts for under a grand that will leave that special someone in your life speechless. Starting with Charlene K, the Los Angeles John Hardy Dot Collection based jewelry company is a favorite Small Hoop Earrings. amongst A-list celebs with unique All in Sterling Silver & 18K Gold. pieces starting at $130.00 there is sure $395 to be something for everyone. Anothwww.johnhardy.com er jewelry line that is slowly gaining popularity with men and ladies everywhere is John Hardy. Handmade in Bali each original John Hardy design is unique from the inside out. With their signature pieces, and one-of-a kind selections you’ll definitely leave Kate Ferguson of K James Couture your sweetie smiling well into the Custom Designed - Beige breckelles New Year. John Hardy’s prices range with Pom back- $700 from $275.00 and above. Looking for a visit: kate-ferguson.com/ go-to-bag this holiday season? We like to call this the, ‘Birkin On A Budget’ bag. Hendri Bendel – ‘Forever Tote’ in gold, (also available in black) is perfect for the fashionista in your life. You can carry everything from your ‘Smartphone’ to ‘Ipad’ and more. Starting at $498.00 this bag will be a staple that will carry you into 2013 perfectly.

Seeking a really great shoe that will make all of your friends jealous? Then look no further than K James Couture.

A Los Angeles native, Kate Ferguson has been hand-applying crystals to heels since 2010. The shoes have walked the red carpet, graced many Kate Ferguson concert stages and have been custom of K James Couture designed for A-list Celebrities such as; Custom Designed - Light brown Katy Perry, Rihanna, and Kristin Cavalwith gold jewels-$700 lari. Starting at $700 these are truly the kate-ferguson.com/ perfect gift to add that extra sparkle to the holiday. During the holiday’s wearing the right fragrance is key and I’ve picked some great fragrances that will be sure to enchant every person in the room. Tom Ford’s – ‘Black Orchid’ starting at $150.00 and Hermes – ‘Un Jardin Sur Le Toit’ for $125.00. Looking for something a little more intimate, then La Perla’s ‘Segreto Di Geisha Babydoll’ has you covered. Retailing for $480.00 it’s sure to provide your loved one with a splendid nights sleep. Last but certainly not least on the list are the pre-set VineVera holiday gift sets.

Henri Bendel – “For Always Tote” $498.00 shop: www.henribendel.com La Perla Segreto Di Geisha Babydoll $480.00 www.laperla.com

Tom Ford Black Orchid $150 www.Sephora.com

Hermes Un Jardin Sur Le Toit $125.00 www.Sephora.com

Vine Vera Merlot Collection $408.00 www.vinevera.com

The Merlot Collection retails for $408.00 and the Zinfandel collection is $788.00 which ever set you choose it will leave you or your sweetie glowing into 2013.

- Dana Elizabeth

Farbod Barsum - The Isabella $23,980.00

Agent Provacator – Verronika Corset $1,090.00

Frederique Constant Geneve – Slimline Ladies Watch Price Upon Request

Limited Edition COCO CHANEL – Coco Mademoiselle $1,800.00

Orogold 24k Cryogenic Set $3,000.00 www.orogold.com

28| The LA Fashion magazine

Crystal Heels – Louboutin Daffodile Swarovski Hematite Pumps $5,495.00

Crème De La Crop – Gifts Alberto Parada Sustainable Fine Jewelry Maximus Ring $4,525.00

This Holiday season we’ve selected the Crème De La Crop gifts for her.

When money is no object these gifts are sure to win over the hearts of everyone on your list.

From Celebrity totted Farbod Barsum handbags to lingerie by the sultry and sexy brand Agent Provacator.

For the women in your life that loves to sparkle, she’s sure to dazzle in these Swarovski encrusted Louboutin heels by Crystalheels.

John Hardy NAGA COLLECTION Kick Cuff with Ruby.

All in Sterling Silver & 18K Gold. $4,750

Looking for something limited edition?

Coco Chanel’s ‘Madamoiselle’ is the fragrance that will leave a lasting scent and impression on your loved one.

Want to stay on top and on time to all of your holiday events this season?

Frederique Constant Geneve watches are the perfect timepieces for any woman.

Hoping to add a little sparkle to your loved one’s holiday, Tacori’s –‘City Light’s’ collection will dazzle your special sweetie this year.

Topping off the list are Orogold’s beauty sets, these beauty products come infused with 24k gold specs.

The Orogold - 24k Cryogenic Set and the 24k DMAE set will leave your loved one’s skin definitely shining.

Orogold 24K DMAE Set $1,192.00 www.orogold.com

So whether you are ringing in the New Year or purchasing a ‘just because’ gift we are positive these gifts will have that someone special on your list beaming from ear to ear.

TACORI ‘CITY LIGHTS COLLECTION’ $2,250.00

- Dana Elizabeth

The LA Fashion magazine | 29

NotYour Mother’s‘Saddlebags’:

Cindy Gellersen of Bagstil launches new collection b.i.t.s (Back InThe Saddle)

Cindy Gellersen, head designer and founder of the luxury handbag company, Bagstil introduced in 2009, has launched a new kind of bag line, b.i.t.s, (Back in the Saddle), a unique line of equestrian-inspired leather riding accessories. Gellersen, the German native and Los Angeles transplant, mother of two and equestrian rider has always had a passion for design and love of horses.

Gellersen, who’s already finding success with her luxury handbag line, Bagstil, which embodies a California lifestyle married with old-world German craftsmanship has become a favorite amongst A-list celebrities; Rihanna and ex Pussycat Doll Carmit Bachar. The line features European designs made with only the finest fabrics and leathers available. Each bag is unique in not only design but is distinct in detail as well. The clutch pictured below has been seen on celebrities, like: Rihanna and for only $475.00 USD this bag is a steal.

The designer launched b.i.t.s, in early 2012, after a tumultuous riding accident that left her with a broken pelvis. The designer found strength and inspiration from the incident, and saw a gap in the market: high-end riding accessories that encompass quality, style and practicality were lacking. Realizing this, ultimately led [her] to launch, b.i.t.s. The line features a Saddle/Belt Pouch, Picnic Saddle Bag, Signature Leather Cuffs, and custom-made riding chaps. All made from Marlboro leather. Gellersen, whose accident could have easily derailed the designer used it for inspiration, “In my case it turned into an incredible adventure. b.i.t.s is about the freedom of riding and love of horses, regardless of your training background.”

30| The LA Fashion magazine

The Saddle/Belt Pouch, pictured below; is elegantly modern and chic, handcrafted from Marlboro leather and solid nickel hardware. Designed to hold smaller items, (cell phone, wallet and other essentials) the [pouch] can hook around your belt, or strapped directly to a saddle. The Saddle Pouches are available in a variety of colors: black, brown, pink and turquoise and start at $65.00 usd.

I had a chance to visit the designer’s, studio and was privy to see firsthand the quality and craftsmanship behind each piece. I can attest to the company’s brand promise, each bag in the line is unique, not only stylish but durable and versatile as well.

So even if you aren’t an equestrian rider, you can still find use for the line. It’s a great line, that’s affordable.

The Picnic Saddle Bag, This bag might be my favorite. This distinctive one-of-a-kind saddlebag is beautifully designed with easy-to-access compartments to hold all your picnic essentials, as well as converts into a messenger bag. What I love about this bag is that it’s multifunctional. Whether you are trail-riding or going for a picnic in the park this bag fits a full size bottle of wine, with enough room for plates, cups, and a few, “amusegueules” The Picnic Saddle Bag is available in black and brown and starts at around $250.00 usd

Signature Leather Cuffs, not into saddlebags? Then try on b.i.t.s, Signature Leather Cuffs, durable and still retain a feminine quality. Available in black, brown, pink and turquoise there is one for every wrist. The cuffs are inspired by the beauty of the English horse bridle, and feature the b.i.t.s logo with heavy stitch detail. [The cuffs], are extremely affordable, retailing for $45.00 USD. (Looking for a last minute stocking stuffer for that equestrian rider in your life, or fashion-forward friend?

These make the perfect gift).

The LA Fashion magazine | 31

Leather Riding Chaps: These are extremely fun! Simple yet elegant riding chaps and they feature a cell phone pocket with invisible magnetic snap closure, hand stitched side trim and laser engraved belt detail.

Handcrafted with a durable, yet softer leather for comfort. Color and pricing yet these bad boys are only available upon request. Not to worry because The Los Angeles Fashion has got you covered, all products are available online at: www.backinthesaddle.biz

After visiting with Cindy it was easy to see what was at the core of Gellersen’s designs. Two words came to mind, quality and heart, which is evident in both collections Bagstil and b.i.t.s. Each collection is handcrafted in California with the highest quality of leather and material allowing for superior quality control and working conditions at the manufacturing level that meet the highest US standards. When you hold one of Cindy’s bags you can literally tell the difference between one of [her] bags and one of her competitor’s. There is no contest, Gellersen’s bags stand behind their brand promise and that’s the plain truth. For more information please visit: www.backinthesaddle.biz and www.bagstil.com/ -Dana Elizabeth

Matthias Ophoff’s Black Feathers

Collection

The german designer Matthias Ophoff creates exclusively high-quality leather couture, like his newest “Black Feather Collection”.

Leather means luxury to him, although most of the time people connect leather with wildness and intemperance. He shows with his “Black Feathers Collection” that you can also wear leather in an elegant and lightly way so that you can feel like a beautiful feather.

You always think about dominance and harshness on the first sight, but he gives the women the greatest of ease back with the high quality of the leather. This was so far in the leather clothing market not possible.

The pieces are made out of the most exclusive and luxurious leather produced in one of the world’s leading leather manufactures, to make each woman feel going weightless through life.

You feel desirable, elegant and carefree at the same time and you are floading in modern complex cuts from the road to the red carpets of this world.

A goddess in black.

Each piece is one hundred percent made by hand and a special exclusive unique with a great attention to detail.

During daytime you can combine the clothes in a casual way with jeans but you can also wear them in the evening to first class events with a sexy cocktail dress and attract everyone’s attention. www.matthias-ophoff.com

TOP 10

Fashion Proffesionals

by Dana Elizabeth

to watch for in 2013

L

os Angeles plays host to some of the top industry fashion designers, tastemakers and industry professionals in the business. We’ve rounded up some of the newest and freshest fashion professionals in Los Angeles that we think you should watch in 2013. Gone are the days when as a professional you specialized in one aspect Mikey Koffman of your industry, these indi- Founder of The Gallery LA viduals live, eat and breathe Mikey Koffman founded (The Galfashion. We like to call them, lery Los Angeles) in 2005, but this ‘Triple-Threats’ because like entrepreneur and fashion produce many of us in today’s world, is no stranger to the industry. In fact Koffman has been a driving they wear many hats. These force behind the Los Angeles multitalented individuals do Fashion industry for over a decade. it all from design, to styling, From owning her own clothing, to and even producing and they assuming the position of Director of Marketing and Public Relations are helping to turn the Los for (Da Nang Clothing and Stitch’s Angeles fashion industry on Jeans) Koffman, knows the industry inside and out. it’s heels.

Koffman was also at the helm of the largely popular denim brand,

40| The LA Fashion magazine

575 Denim. Mikey is a native of Los Angeles, which is why it is no surprise that Koffman would take it upon her self to revamp Los Angeles Fashion Week. With years of experience in producing fashion shows not only in Los Angeles, but also in New York, and Paris, Koffman, was a key assistant in establishing the official Los Angeles Fashion Week, Mercedes Benz Fashion Week at Smashbox Studios. After Mercedes Benz Fashion Week’s final season Koffman saw an opening, and took it. In 2005, Koffman launched Los Angeles Fashion Weekend and moved the location to Sunset Gower Studios in Hollywood.

In addition, Koffman has also played a pivotal role in producing runway shows in conjunction with Magic International tradeshow.

Successfully helping to put fashion brands into contact with key buyers and media. Not camera shy at all, Koffman was also featured on the first season of the hit Showtime series, “The Real L Word,” and KTLA morning news segment, “Thank God It’s Fashion”. Adding further to our list of individuals we think you should keep your eye on in 2013.

Website: www.thegalleryla.com/ Facebook: www.facebook.com/ Thegalleryla/ Twitter: @thegalleryla

RON) is amazing. She’s always lady-like, classy, sexy and pulled together. She is schooling young Hollywood on how His celebrity list of clientele includes, to dress like a starlet. I’d love to get my hands on Lindsay Lohan. She’s a sad, (Justin Timberlake, Rebecca Hall traffic accident but I know there is a (The Town), Sharon Stone, Jayma Mays (Glee) and Eddie Cibrian (The talented beautiful woman under that mess.

Playboy Club). His stylist work has appeared in numerous publications Website: MarcellasReynolds.com. including; (InStyle, British Vogue, Facebook: www.facebook.com/MarcelBritish GQ and Angeleno). In addilasReynolds tion to his styling work, Reynolds Reel: http://tinyurl.com/MarcellasReel2 also writes for various magazines and style blogs, including Style Net- Youtube: http://youtu.be/OuZaB-ZGTYc work’s MyStyle.com. ing celebrities, and has worked with some of Hollywood’s hottest stars.

Currently living in Los Angeles, Marcellas works with several local charity organizations including Project Angel Food, APLA and the NBJC. We had the chance to ask Marcellas a few questions, garnering some tips for our readers and here is what the Fashion Stylist, On-Air Correspon- fashion guru had to say:

Marcellas Reynolds

dent, Style Expert

Marcellas Reynolds TV host, pop-culture pundit and celebrity Fashion Stylist, Marcellas Reynolds, who has starred on a variety of top rated shows, including the hit television show Big Brother as well as E! Network’s newest #1 series StyleStar, Marcellas regularly appears on several networks including, E! & the Style network and on shows like CNN’s World Report, E! Network’s Perfect Catch, The Tyra Banks Show, and Style Network’s How Do I Look.

Most recently Marcellas has become a regular on Fox New’s ‘Studio 11 LA’ as their favorite go to style expert.

Beyond TV Host and reality star, he is also a studied actor with two new films coming out; Away and POP-U-Larity!

The Celeb Stylist was also a top model represented by Ford (worldwide), Goodfellas (London) and Beatrice (Milan).

He had the opportunity to work in all of the fashion capitals of the world modeling for famed designers like Ralph Lauren, Tommy Hilfiger, Brioni and Nautica. He has been shot by some of the world’s most talented photographers including (Bruce Weber and Norman Jean Roy). For the last decade, Marcellas has been styl-

We know you are a correspondent for FOX STUDIO 11 LA, what fashion tips can you share with our L.A. readers to go from frumpy to fabulous in no time?

- To get from frumpy, to polished— you have to up your accessory game.

Men grab a pocket square, scarf or tuck that shirt in and put on a tie. Ladies it’s about heels, belts, the clutch and tons of jewelry. Think layers of necklaces and my ‘fave’ accessory, the over-sized ring.

Veronica Welch

Not only are you a stylist, host but a model as well, you are always fashionable what do you believe are President of Bubblefish Media, and some key wardrobe pieces that you Co-Owner of Style Fashion Week always keep in your closet?

Veronica Welch is the President of A black blazer goes with every thing. Bubblefish Media, a multifaceted Public Pair it with a white shirt and any Relations and Marketing agency with color trouser. Done. I also think a offices in Los Angeles, New York and khaki blazer goes a long way and in Miami. Bubblefish Media thinks creCalifornia is season-less. atively & strategically to launch distinct, compelling and successful publicity Who is your favorite celebrity fashion campaigns in a variety of media outlets icon of the moment? Who’s style do including radio, television, print and you simply love, and who’s style do the Internet. The company secures you think needs a little work? top-tier media placements for their clientele through customized campaign - I’m OBSESSED with Emma Stone. creation, targeted pitching and press.

Baby Stone (as I like to call her as there is only one Ms. Stone; SHAThe LA Fashion magazine | 41

Veronica Welch is also the co-owner of, (Style Fashion Week) during Los Angeles Fashion Week, twice a year Style Fashion Week brings together fashion industry professionals, press, buyers, and top fashion designers from around the world under one roof. Held at the historic, Vibiana Cathedral in downtown Los Angeles Style Fashion Week is a weeklong event consisting of a welcome party for VIP and Media, followed by five days of runway shows.

Not only has Style Fashion Week made an impact on Los Angeles, they’ve made a global impact on the fashion scene as well. Presenting fashion to the community in a variety of ways, merging interior design with fashion design, and giving Los Angeles based designers a world-class platform to showcase their collections. Style Fashion Week has emerged as a top fashion ‘must-see’ event in Los Angeles, this past season evening garnering the support from Los Angeles Mayor, Antonio Villaraigosa. Another reason why we think Veronica Welch is also a Fashion Stylist, Event Coordinator, must watch, in 2013.

Rosy Muto

Style Fashion Week has worked with various companies and has showcased several designers such as: Nieman Marcus, Chanel, Badgley Mischka, Cavalli, Oscar de La Renta, Sergio Rossi, French Connection, Charlie by Matthew Zink, Ina Soltani, Stop Staring!, Future Heretics, Gypsy 05, Clarisonic, NYX, Juan Juan Salon, Leblon, Monster, Pinkberry, Loreal, Madame Tussauds and Cirque Du Soleil.

Website: www.bubblefishmedia.com Website: www.Stylefashionweek.com Facebook: www.facebook.com/stylefashionweek Facebook: www.facebook.com/pages/ BubbleFish-Media/ Twitter: @stylefw @bubblefishmedia

and Fashion Show Producer .

Rosy Muto is an Italian born Fashion Stylist. Originally working as a Stylist was a hobby, but Rosy soon realized her hobby had blossomed in to a full-fledged career. Her previous experience working as a full time merchandiser afforded Rosy the opportunity to build relationships with boutiques, and companies worldwide thus enabling her to take her Styling career to the next level.

Runway, The LA Fashion and Fault magazines).

Muto regularly travels to Milan as a Fashion Editor blogging about her experience during fashion week.

In 2013, the Stylist, and jet setter will be working on an up coming Miley Cyrus music video at the Pheed house, while attending music and film festivals. In addition to styling more editorials, and dressing for the red carpet, affirming our pick as one of 10 to watch in 2013.

Where is your favorite Place to get great clothing deals?

- American Rag, they have great Jeans!

Who is your favorite local menswear designer?

-I really love Roark Collective Clothing, but if we are speaking in terms of designer then it has to be none other than, Hedi Slimane Website: www.justrosy.net Facebook: https://www.facebook. com/JustRosyStyling Twitter/Instagram: @justrosystylin

She has worked with celebrity photographers; (Tyler Sheilds and Steven Taylor). Muto has dressed several high profile clients such as; (Curtis James Jackson, Melissa McCarthy, Sean Faris, Mayra Veronica, Josh Henderson, Shawn Pyfrom, Grace Phillps, Sprague Grayden) and for the past 4 seasons during Los Angeles Fashion Week, Muto I has been an event coordinator-managing the front of the house and red carpet. Also working several shows in New York for, Adolfo CEO of Stylesmith, Founder of Sanchez, and Tumbler & Tipsy.

Kelsi Smith

42| The LA Fashion magazine

Her editorial work can been seen in such publications as: (Bite, Luxxe,

Two Point Oh! LA, and Los Angeles Fashion Council

Kelsi Smith is the CEO of Media Company Stylesmith, which is home to across the board marketing and PR services, specializing in the digital space.

One of the challenges of being a menswear stylist is being unique with somewhat limited options of silhouettes. Menswear tends to consist of Suits, Jeans, T-Shirts and Jackets. Where womenswear has more variety. I specialize in not only transition suit styling but also street wear and trendy alternatives for men that result in a unique look.

Other Stylesmith properties include, Two Point Oh! LA, a community of 135 fashion, style and beauty bloggers with a collective reach of 7 million, Los Angeles Fashion Council and the blog that started it all, Dedicated Follower of Fashion, a style and travel diary.

What advice or tips would you give to a guy who wants to look good, but has a minimum budget?

We asked Smith a few questions on how she went from social media maven to fashion extraordinaire in a matter of only a few years.

What advice would you give to young girls or guys who want to break into the fashion industry?

-Be prepared to do anything and everything and try anything and everything. There are so many facets to this industry and it’s important to explore them - but work hard, use your initiative and take chances and use opportunities.

Stacy Ellen

Menswear Stylist, Fashion Editor, Media Account Executive.

Stacy Ellen or StacyEllenStylist on Instagram is a former Clothing Designer & Media Account Executive that now If you could work with any fashion specializes in Fashion & Beauty Edidesigner whom would you work torials as well as Celebrity Wardrobe with and why?

Styling. Stacy also has designers & en-I love designers that are creative tertainment clients that she consults powerhouses who understand more with on their brand management. The than just beautiful design - that unformer Editor-in-Chief of Urban Genderstand what it is to make a statetleman Magazine and Fashion Editor, ment, to market that, and run the Stacy has a unique eye for developing business that comes with it. It’s rare concept and also creative direction. to find examples of that but when Some of her work includes; Cosmoyou get a designer with all of those politan Magazine (Germany), Latina qualities, that’s when the magic Magazine, Los Angeles Magazine, happens.

Ventura Blvd. Magazine, and Vogue (Italia) just to name a few. The Stylist, Website: has worked with celebs like; (Adam http://losangelesfashioncouncil.org Rodriguez, Emeline Michel, Daniel Behttp://twopointohla.com dingfield, and Charlene Amoia). WorkFacebook: ing primarily as a menswear stylist, http://facebook.com/losangelesfash- Stacy Ellen is able to see the potential ioncouncil in any man’s closet and prides herself http://facebook.com/twopointohla in being able to help men feel more Twitter: confident in the clothes they wear. @Stylesmith @LAFashCouncil As a men’s stylist what are some of @TwoPointOhLA the toughest challenges you face with your clients?

- Invest in key timeless pieces such as shoes, watches, one well tailored suit that will be a staple from season to season. Shop both the discount stores and even thrift stores for the trendy pieces, such as t-shirts, jackets, even sometimes denim and accessories, such as hats, scarves, sneakers, etc.

If you could have any other job within the fashion industry, what would you want to do and why?

-I love the idea of being a Fashion Editor for a Major Fashion magazine. Because Editors and/or Creative Directors have the job of determining the look of the magazine as well as editorial spreads.

There are no limits to your imagination the possibilities are infinite.

Website: http://www.stacyellen.com Facebook: www.facebook.com/StacyEllen.

Stylist Twitter: https://twitter.com/StacyEllenInc

The LA Fashion magazine | 43

pushed me to design at a younger age. Mary sensed the business opportunity, which led her to officially launch What are some, if any struggles you’ve (FAB Counsel) in January 2012 with the goal of helping businesses and encountered in the fashion industry individuals navigate through and due to the fact that you are a male?

-I’ve actually always used this towards thrive in the fashion and retail indusmy advantage in the fashion industry. try. “I really like to think of myself not as a consultant, but as a FAB (Fashion Most males could feel discouraged because there is a lack of us, but it only and Business) coach or teacher. made things more exciting/interesting I not only want to provide clients for me. I think most people noticed with services, but I also make it a that from me right from the start and point to educate them about what accepted me for who I was.

I’m doing for them and why I’m doing it. Teaching people about the ins What is your favorite go to shopping and outs of the fashion industry is spot in Los Angeles?

-I really don’t have a favorite shopping also a mission of mine.” Through FAB workshops, seminars, and panels spot, but nothing is better than starbucks and Joyrich on Melrose or Tradi- Mary’s clients get the opportunity to tion at Beverly Center (I sell my jewelry discuss topics like, how to sell your fashion line to retailers, beginning there as well) marketing for fashion designers and how to start a fashion business on a Website: www.fashionmunster.com Facebook: www.facebook.com/fashion- budget.

FAB counsel’s list of clientele inmunster cludes: (Octavio Carlin, Buttons and Bows LA, Bebe, Third Wave Fashion, and Fidoo). What these companies Designer, Stylist, and Founder of all have in common is their need Fashionmunster.com for guidance and knowledge from seasoned experts in the fashion business. FAB counsel has helped Isaiah Garza Designer, Stylist, and companies launch their boutique, the Founder of Fashionmunster.com revamp their clothing line, obtain an online site dedicated to all things a thriving social media following, fashion, and the infamously well increase store sales revenue, and known, ‘Fashion Munster-pose.’ create partnerships & products. With their knowledge and expertise.

Garza is also the head designer of the jewelry line, The Isaiah Garza CollecMary, who is your favorite Designer tion, with his celebrity list of clientele and why? that includes celebs like: (Russell Brand, Kelly Rutherford, and Ke$ha) - That’s a hard question. It totally depends on which area of fashion Garza is not only making a splash in you’re talking about, jewelry, shoes, Los Angeles, the Jewelry Designer, bags. And when you get to clothes, and Stylist is making fashion headyou’ll have to specify the aesthetic lines abroad as well. because designers have their own distinct style. But if I had to name a Since we know Garza personally, it few, and mind you there are more, I’d was easy for us to snag a couple of say Alexander McQueen for dark roanswers from him about his opinFashion Consultant, Fashion Buyer, mantic couture that I cannot afford. ion of Los Angeles and the fashion Pour la Victoire for their beautiful and Founder of FAB Counsel industry. and affordable shoes, Alexander Wang for his modern contemporary In design, who or what most inspires Mary began her fashion career in the clean silhouettes, Style Stalker for you? buying offices of (Macy’s, BCBG, Metropark, and Bebe). While working with the fun, flirty, edgy fashion, Parker - I’ve actually always been extremely her many vendors, she realized her love for the ultra feminine party dresses, and Free People for satisfying my inspired by myself. I don’t know how of providing them with guidance and boho-chic fixation. For jewelry, I’m that sounds, but coming from where advice to better improve their lines.

I come from and to make it to this Originally consulting for private clients, really feeling the hipster and Art Deco movement so I’m into Low Luv level, it’s inspiring to look back at. Not she soon found herls doing a steady & House of Harlow right now. But I only in design, but life in general. Al- amount of part-time consulting work must also show some love to one of exander McQueen and John Galliano strictly through word of mouth. my faves, Han Cholo!

44| The LA Fashion magazine

Isaiah Garza

Mary Vallarta

- I look forward to the day that I can Where is your favorite place to shop in walk into Helmut Lang or Alexander McQueen and leave with something Los Angeles? designer that fits me, but until then I will celebrate my curves and find ways to -Showrooms. It’s a crime to pay retail make it work! when you’ve been in fashion for this long. But, I do occasionally pay a visit How do you hope to change people’s to Opening Ceremony, Principessa, opinions of Plus Size fashion?

Intermix, All Saints, thrift stores, and the Rose Bowl Flea Market.

- I love the saying “style has no size” beWebsite: http://www.fabcounsel.com cause it truly doesn’t. It also doesn’t have a price. I want to help women realize Twitter: @FABcounsel that it doesn’t matter what the number says on the jeans! Whether it’s baby weight or the freshman fifteen, love the skin you’re in TODAY and dress it. Stop living in denial and embrace your figure.

Life is so much more enjoyable when you can breathe in the pants you’re wearing.

Where are some of your favorite go-to shops in Los Angeles?

Marcy Guevara

Fashion Expert, On-Air Host and Editor

Marcy Guevara is a fashion stylist, plussize style expert, and the charming personality helping women of all sizes feel amazing in the skin they’re in. You may have seen Marcy hosting, “Big Girl in a Skinny World,” the YouTube series from Marie Claire on Hearst’s, Hello Style. As her influence and power is transpiring in the world of plus-size clothing, you may also see her as the newest style correspondent for Rachael Ray. She blogs & vlogs regularly at www.themarcyminute.com and works as a stylist and consultant right here in LA.

- I wish there were more brick and mortar places to shop in LA for the plus-size woman, because there is a plethora online. A few lines I am very excited about are Cult of California, Igigi and Blacklisted Couture, but for actual physical shopping Lane Bryant has a fabulous new collection called the Lane Collection, Forever 21 has some affordable and adorable pieces and on top of that most of the department stores have a decent selection of plus-sized items, my favorites being Nordstrom and Macy’s which both carry lines like Tadashi and Adrianna Papell.

Mike Vensel –

Designer, Producer (Concept Los Angeles), Fashion Photographer -

The artist, and Producer of (Concept Los Angeles) is also an American fashion designer, and is known for his minimalistic aesthetic. Vensels use of natural materials to create each collection has become a cult favorite amongst celebrities and locals alike. Vensel’s collections tend to incorporate natural, cultural and architectural elements, and he believes design should be a fusion of organic design and futuristic ideas, as if one is living in a second skin.

Well known throughout the industry as a designer, Vensel is also an avid fashion photographer. The designer, travels the world shooting various editorials, while exploring and taking in the world we live in. Using his time away to pull from for inspiration to create each new collection.

How do you see the Los Angeles fashion industry progressing in the near future, and where do you hope to fit in with it’s progression?

Fashion is driven by lifestyle and Southern California has the ultimate lifestyle. Being that we are located in California we can definitely have more influence on the rest of the world through our access to the entertainment industry. I hope to dress more starlets in Hollywood and plan to continue producing events and working with designers in LA to Website: www.themarcyminute.com Facebook: www.facebook.com/themar- spread its influence and help build credibility for the amazing designers cyguevara of the city.

Twitter/Instagram: @themarcyminute Where do you like to shop in Los Angeles? Do you have any secret stores you frequent?

When I started designing I began shopping much less, I make many of the things I wear and supplement my wardrobe with a few key designer items.

Website: www.mikevensel.com Facebook.com:www.facebook.com/ mikevensel

Do you feel that Plus Sized women are discriminated against in the fashion industry? I think there are more options than ever before for plus-size women and my mission is to educate them on those brands.

The LA Fashion magazine | 45

Photography & Art Direction by

Kevin Michael Schmitz P hotographed on Location: Frank LLoyd Wright Estate Photography Assistant: Hannah Fehrman Photography Assistant: Jason Pere Wardrobe by Mirey Enverova Makeup by Heather Frederickson

Hair By Gabriella LeJeck Nick Saule Represented by FORD Models Taylor Kramer Represented by FORD Models Nicole Guerin Represented by BMG Models

Photographer: Jerome Dayo Stylist: Wilford Lenov MUA: Rocky Calderon Clothing line: Enza Costa

ENZA COSTA Finding That Perfect T-Shirt Is No Longer A Struggle Finding that perfect T-shirt doesn’t always come easy, there’s more to it then simply the cut, color and cost. It’s the fabric and dying process when combined with the perfect silhouette that makes for that, “ah-ha” moment. You’ve been there before, the dreaded ‘dressing-room’ standing in front of that infamous fulllength mirror. At times it’s been your enemy, at others—that full-length mirror is your best friend. But once in a while there comes along a special moment when you find that ‘perfect T-shirt,’ engulfing your frame like a second skin. The drape of the top is impeccable, the fabric feels like silk and you would literally live in it if you could get away with it.

After years of searching, hundreds of so-called ‘perfect T-shirts’ later, the actual ‘Perfect T-shirt’ has been designed, and the best part is? It’s made right here in LA.

Established in 2007, designer Enza Costa set out to create just that, the ‘perfect T-shirt’ one that was impeccably cut, made from the most touchable fabrics, with great attention to detail. After rave reviews her first collection not only became a cult favorite, but caught the eye of the most discerning boutiques and stores worldwide. Since it’s inception, Enza Costa has grown, evolving into a full range of essentials. Silk blend t-shirts, cashmere knits and gossamer tanks rounded out the collection. More recently, the collection has also included full-length knit dresses and maxi-skirts. The line is built around effortlessly chic, never-take-off essentials where each piece of Enza Costa is executed beautifully and handmade in Los Angeles with the finest fabrics from Italy, Japan and California.

Enza Costa’s visionary and illusory style accentuates the silhouette with cool formalism and casual expression. The classic line is guided by transparency, layering, femininity and sensuality. Which is why when I was given the opportunity to review the line first hand I jumped at the chance. At first glance one might assume that an ‘Enza Costa’ piece of clothing was nothing more than your average T-shirt, or garment. But that couldn’t be further from the truth. It’s in the first touch, the first time you slip on one of Enza Costa’s pieces that you realize what it is that you’ve been missing.

There isn’t a single piece of clothing from the line that I don’t love, I find myself building my daily wardrobe around my Enza Costa pieces, trying to tailor each outfit to fit any and all events possible. From the full-length maxi dresses to their gauzy knit sweaters (that I simply can’t take-off) Enza Costa has won, not just my closet over, but my heart, as well.

To learn more about Enza Costa please visit: www.enzacosta.com

by Dana Elizabeth

56| The LA Fashion magazine

The LA Fashion magazine | 57

Recently showcasing their collection durring LA Fashion Week.

The collection was a massive succes.

As you can see from the runway photos, the line is sophisticated, glamorous yet sexy and very much appropriate for the 35 year old and above.

60| The LA Fashion magazine

Photography By Scott Naide

Be Glamorous,You Deserve it!

UnSpoken Lingerie’s

2013 Collection ForThe 35+ Women UnSpoken Lingerie, the new collection of on trend and daring sleepwear and loungewear is poised to make its mark in the intimate apparel industry. This collection that was created to address an underserved market –women 38+ seeking fashionable and glamorous age-appropriate lingerie – was recently recognized as a top emerging designer by WWD/Magic in 2012. Being that the collection is designed to make every woman feel sexy, empowered and confident it is only fitting that the team behind the brand is a dynamic group of women with years of experience in the intimate apparel industry.

Recently showcasing their collection durring LA Fashion Week the collection was a massive succes. As you can see from the runway photos below, the line is sophisticated, glamorous yet sexy and very much appropriate for the 35 year old and above.

The team assembled to make UnSpoken Lingerie a success includes Linda LoRe, former CEO of Frederick’s of Hollywood Inc., who will serve as executive chairman of the board as well as Yolanda Dunbar, former SVP, corporate brand and direct marketing at Frederick’s of Hollywood who is now president and chief operating officer of UnSpoken Lingerie.

In addition, Jacalyn Bennett and Bennett and Company have been tapped for design and manufacturing for the brand with the new Spring 2013 collection appropriately named Jacalyn Bennett for UnSpoken Lingerie.

With this updated management team, founders Caron Block and Sydney Holland hope to expand the brand’s recognition and reach.

Linda LoRe brings with her 40 years of experience in retail and wholesale including 20 years as a chief executive officer. She has worked at high profile and formidable companies during her career such as Proctor and Gamble, Giorgio Beverly Hills, Avon Products Inc, Associated Dry Goods and May Corporation.

“We are definitely excited to have such strong talent driving our brand,” says Founder Caron Block. “We knew there was an opportunity to address the needs of the 38+ woman and we are looking forward to continuing to speak to this consumer in new and exciting ways with this outstanding team in place.”

For more information about UnSpoken Lingerie, visit www.unspokenlingerie.com The LA Fashion magazine | 61

Photography By Scott Naide

78| The LA Fashion magazine

“We are definitely excited to have such strong talent driving our brand,” says Founder Caron Block. “We knew there was an opportunity to address the needs of the 38+ woman and we are looking forward to continuing to speak to this consumer in new and exciting ways with this outstanding team in place.”

The LA Fashion magazine | 79

New Dior Boutique Opens on Rodeo Drive As Kelly and I walked into the doors of the opening of the new Dior Boutique on Rodeo Drive in Beverly Hills, there were champagne flutes and macaroons waiting to greet us. Already it was the start to a great night. Years in the making, the boutique is now a standing masterpiece.

The boutique was a collaboration among many of the world’s best architects, artists, and interior decorators. Everything from the store front displaying haute couture pieces, to this summer’s cruise collection hanging in the store, to the silver textured wall paper was incredible. The haute couture pieces in the front were flown in by private jet and this marks the first time in history that Dior cruise haute couture collection pieces have been in the United States.

We made my way back to the fine jewelry section of the boutique where Matt, the jewelry manager, let us try on his favorite piece, a flower ring from the Milly Carnivora collection made from 18K white gold, diamonds, spinels and lacquer.

Each piece in the Milly Carnivora collection is a carnivorous flower, deadly, but beautiful and irresistible to look at with all of the incredible detailing on each petal. Miniature, Barbie size models of Christian Dior’s original Paris apartment were made into a jewelry display. Peeking into these displays brought me either further into the wonderful world of Dior’s world.

A Ceramic Dior shoe and handbag display sits right in the middle of the shoe salon. The art on the walls adds a bit of color to the otherwise dominate silver and grey color palate of the bou64| The LA Fashion magazine

tique. But while you are busy admiring all of the art in the rooms, do not forget to look up. The chandelier in the front room is another incredible piece not to be missed. Even from the street, Dior boasts a beautiful display of some of their haute couture pieces from the front store display facing Rodeo Drive. The wall for the opening was completely covered in live flowers reminding us that the spring season of fashion is upon us and blooming.

Gregory, manager of the Las Vegas boutique and a decade long dedicated member of the Dior team,was kind enough to give us a tour of the VIP room upstairs, complete with a private dressing room and a secret closet full of haute couture pieces. Did you know that in order to order a haute couture piece, a buyer is required to have a minimum of 3 fittings? This requirement is to make sure the piece fits perfectly. VIP guests can make themselves comfortable in the private room complete with another separate dressing room.

To see all of these wonderful works of art and interior decoration in person, please visit this beautiful new boutique located at: 309 Rodeo Drive, Beverly Hills, CA 90210 Article and Photography

by Laura Yazdi

The LA Fashion magazine | 65

HEART BREAK HOTEL

by Fabrizio Perrini Photoghrapher: Fabrizio Perrini Model : Maya Murofushi Stylist: Valeria Gaetano Hair and Make up : Rosy Alai Special Thanks to: Hotel Villa San Lorenzo Maria, Rome

silk blouse floral print: vita, moda & miracoli tie: Valentino Bustier: h.eich trousers: vita, moda & miracoli sandals: stadivarius oearring: vintage

black lace top : Sarli vintage Panties: vintage earring. blanco necklace:vintage Bracelet:stradivarius

black lace top : Sarli vintage Panties: vintage earring. blanco necklace:vintage Bracelet:stradivarius

Kimono: Vita, moda & miracoli earring: blanco necklace:vintage

pearl top and leather skirt: vita, moda & miracoli necklace and earrings: vintage socks: calzedonia

Look: vita, moda & miracoli Hat: Zara

Brown fur: vita, moda & miracoli wool sweater: vita, moda & miracoli skirt: vita, moda & miracoli shoes: Sergio Rossi vintage Accessorize: vita, moda & miracoli

silk blouse floral print: vita, moda & miracoli tie: Valentino Bustier: h.eich trousers: vita, moda & miracoli sandals: stadivarius oearring: vintage

Charlene K

Los Angeles Made - Worn Worldwide

Charlene K, designed by Teong Kay and his wife Gigi named their company after their ten year old daughter Charlene. Teong is a 20-year veteran in the fashion industry and also founder of the popular high-end dress line Mandalay. The focus of the jewelry brand is to create beautiful, feminine, sophisticated, high quality pieces that are right on trend and can be worn day to night at a reasonable price point.

Teong and Gigi are both longtime residents of Beverly Hills. They created the collection with a passion for beautiful design. The perfect way to describe Charlene K in a few simple words is contemporary, classic, trendy and perfect for any occasion. The collection features gold, sterling silver, rose gold and 14k gold vermeil metal tones along with rare gemstones.

Produced in Los Angeles, the 6 year old line is a top vendor alongside he best designers in well edited boutiques up and down the West Coast- the line is carried in boutiques; Fred Segal, Madison LA, Millie, and Flaunt. They are internationally sold and today, can be found in hundreds of stores all across the United States, Canada, Dubai, London, China, Korea, Japan, Puerto Rico, Saudi Arabia and Europe.

Having a chance to view the line myself, I can easily say the brand is right on point for price and trend. The line carries pieces that are unique, delicate and affordable.

Some of my favorite stand out pieces were; the Charlene K stackable vermeil rings, pictured below these rings are perfect for an easy day to evening transition. For only $120.00 USD these rings won’t break the bank .

Keeping with the current trend, ‘stackable jewelry’ I fell in love with these Charlene K stackable bracelets, each bracelet can be purchased for $130.00 USD and can be mixed and matched with the rest of the Charlene K line.

A great addition to any stocking or last minute gift; are the Charlene K Initial necklaces and bracelets. For $79.00 USD these are my go-to-gift of the moment. They are the perfect price point and ad a touch of personalization to any gift.

To view the full line or to shop the brand visit Charlene K at www.maxandchloe. com/Charlene-K, www.pinkmascara.com and wholesale at www.CharleneKJewelry.com

by Dana Elizabeth

86| The LA Fashion magazine

The line has a steady following from a growing list of celebrities and everyday women alike.

Notable celebrities such as; Jennifer Lopez, Eva Longoria and Carrie Underwood, Angela Bassett, Tyra Banks, Hillary Duff, and Audrina Patridge, are just to name a few who can be seen wearing the jewelry.

The LA Fashion magazine | 87

LIFE LINE Skin Care

By Dana Elizabeth

W

hat started out as one woman’s volunteer efforts to find a cure for the diabetes that caused her daughter’s death, led to the discovery of a new class of stem cells that promises to change health care—and skin care.

Dr. Elena Revazova, MD, PhD and world-renowned Russian Scientist originally on a mission to cure diabetes, Revazova stumbled upon and created the first non-embryonic human stem cells. These cells can proliferate and live almost indefinitely. With this discovery comes the chance to cure diseases that have, in the past, been deemed incurable.

Now Dr. Revazova holds 57 patents, including the patent on the process of creating human stem cell extracts from unfertilized eggs, rather than embryos. Thus, leading Ravazova to found the International Stem Cell Corporation, (ISCO) It is this one company that is changing the perception of how stem cell research and stem cell production is received. Lifeline Skin Care, (a division of International Stem Cell Corporation) has developed the first non-fertilized embryonic stem cells also known as non-fertilized eggs. The extracts from these eggs are improving visages throughout the world.

Stem cell research and use of stem

It is this one company that is changing the perception of how stem cell research and stem cell production is received.

“Someday, stem cells will change health care.

Today, stem cells are changing skin care.” cells for medical purposes and reproduction has been a hot-button topic for the last decade.

Lifeline Skin Care is the only skin rejuvenation product line of it’s kind. Utilizing human, non-embryonic stem cell extracts for anti-aging treatments, Lifeline Skin Care has become a ‘game-changer’ in the beauty industry. The difference is in the way in which the stem cells are produced.

In 2010 the company introduced stem cell extracts to the world under the guidance of Linda Nelson, Director of Education and Sales for Lifeline Skin Care. Nelson has been a champion of the brand heading speaking engagements as well as leading training seminars on the technological and beneficial aspects of the line all over the world.

Most recently, Nelson led the product launch for Lifeline Skin Care at Blue Spa, in Sherman Oaks, California. Where we had a chance to sit down with Nelson to discuss the benefits of the product line.

ISCO developed a new class of female stem cells that are derived from unfertilized-eggs; essentially these stem cells that were developed will never and could never become human life, thus ultimately negating the embryonic stem cell debate.

This advancement in stem cell research has made it possible to play host to what one day might solve some of the worlds leading diseases such as, diabetes, Parkinson’s disease, glaucoma, and possibly cancer. For now though, these non-fertilized embryonic stem cell extracts are changing skincare.

The way the serum works; ISCO biologist Dr. Ruslan Semechkin played a key role in figuring out where to go next. Generating ‘unfertilized eggs’ was the least of the teams concerns.

“International Stem Cell Corporation (ISCO) has developed ethical, potent stem cells that have proved to be a remarkable treatment for aging skin, and we are hopeful these stem cells will someday treat disease such as Parkinson’s disease and diabetes.

Today, however, these stem cell extracts are being successfully used for skin rejuvenation.

We are reinvesting the profits from the skin care line into our research efforts.”

–Simon Craw, ISCO (International Stem Cell Corporation) Vice-President and stem cell scientist.

Dr. Semechkin had to figure out how to stabilize the extracts, or proteins (such as growth factors and peptides) in order for the Skincare line to work effectively. It is these “factors” that “turn-on” the specific genes that lead to healthier, younger looking skin. “The serum works by supplementing the ‘message’ that is already being generated by existing skin stem cells, our extract amplifies this signal to make your cells healthier and more productive.” –Simon Craw (ISCO Vice-President)

One thing is certain; this is one product line I won’t be throwing in my ‘junk’ drawer anytime soon. Lifeline Skin Care has a permanent placement right on my counter top.

The product line can be purchased at select Spas including locally at Blue Spa and whole sale through Lifeline Skin Care.

ISCO have successfully encapsulated the proteins in specialized membranes, and have thus been able to stabilize the proteins. These proteins remain encapsulated in the serum until the product comes into contact with the skin. The end result; is healthier, brighter, more luminous looking skin.

The Lifeline Skincare collection offers two serums, the Defensive Day Serum, a defensive moisturizer infused with SPF15 and a night serum, the Recovery Night Moisture Serum, when each are applied once a day for 90 days have been proven to effectively rejuvenate and reverse the skins appearance to look up to ten years younger. Most recently Lifeline Skin Care have added an under-eye serum to the line, used to treat and minimize under eye puffiness and dark circles as well as enhance the firmness of the eye area.

Features and benefits of the product line:

HSC-X Human stem cell extract is a patented formula using cultured non-embryonic stem cells to stimulate collagen and elastin production and provide epidermal, keratinocyte and fibroblast growth factors to firm and smooth skin.

Stabilized Vitamin C –Supports the activation of skin repair with two peptides that help to firm skin, minimize wrinkles and improve tone and elasticity.

Hyaluronic Acid A super-hydrator, this molecule helps skin retain moisture and holds together the skin’s structural components, collagen and elastin.

Dynalift A plan-based ingredient that provides both an immediate and enduring tightening effect.

After using the product line for a month I’ve already seen the benefits and improvement in my own skin’s elasticity and appearance. The Lifeline Skincare team may have found and encapsulated more than just proteins, they’ve encapsulated and bottled to an extent, ‘The Fountain of Youth.’

For more information visit: www.lifelineskincare.com for product information contact: Lnelson@lifelineskincare.com

Italy’s #1 Brand of Anti-Cellulite Products, Lacote, is Finally Introducing their Guam® Line From their start in Italy, Lacote’s Guam® line of seaweed beauty products have grown to become worldwide favorites, used by over one million European women and beyond. Their product is further supported by results yielded in clinical trials, revealing Guam® products to be extremely effective- giving them an almost cult-like status among users.

Lacote’s Guam® products are sold by most pharmacies and beauty retailers in Italy and make up a very large segment of the Italian anti-cellulite market. As a company with extensive knowledge and expertise of the Italian market and its products, Lacote USA has also been a fan of Guam® seaweed beauty products for quite some time- as it was the efficacy of the product that compelled them to bring Guam® to the U.S Guam® is a bestseller in Italy and over 26 other European countries, where its line of products are praised for their smoothing and draining properties.

Their most popular product, Fanghi D’Alga Guam® (a seaweed mud wrap, renamed GUAM® Beauty Mud for the US market), has been proven to work in clinical trials with an average loss of 2cm in each area treated. This means a total loss of about 22″ for a full body treatment with minimal effort- applying the mud to the targeted areas with light massage and wrapping treated areas using standard household plastic wrap. A dramatic reduction in the appearance of cellulite and vastly improved firmness and elasticity of the skin in treated areas are only two of the many benefits associated with regular use of the products.

Guam® products were born during a trip to Brittany in 1986 by the founder of Lacote, when he was shown the health benefits of a special type of seaweed that grew off the coast of the Brest of Brittany. All Guam® products begin with a base of this seaweed, which the company now grows itself and harvests young, when its nutrient content is at its highest. The seaweed is then carefully air dried for three days to maintain its essential vitamin and mineral content and trace elements and blended with a patented mix of other natural ingredients. This mixture creates a formula that is easily absorbed by the skin to help combat the look of cellulite, along with many other benefits to the skin.

Lacote is one of Italy’s largest beauty product companies, with their famous Guam line of products consisting of their special seaweed from Brittany being one of the highest-grossing anti-cellulite lines in Europe and beyond, with their mud being the #1 slimming/cellulite treatment at the Urban Retreat spa in the famed Harrod’s department store in London.

To see the available products in the us or for more info please visit www.guambeautymud.com 90| The LA Fashion magazine

With the pace of technology driving consumer expectations for faster results and gratification, Le Mieux skincare responds with its latest innovation-the 24 Hr. Age Defying Cream-which can turn back the hands of time with a newfound tone, feel and vibrancy in skin – literally overnight.

LE MIEUX’S

24 HR. AGE DEFYING CREAM

The new 24 Hr. Age Defying Cream is a luxurious, intensive day and night treatment cream designed to moisturize skin while reducing and treating signs of aging.

“While other anti-aging creams focus on repairing damage that has already occurred, our 24 Hr. Age Defying Cream integrates the latest technologies to help prevent the further development of wrinkles and lines at its onset, by soothing oxidation and stress using peptides and soothing botanical ingredients,” says Janel Luu, CEO of Le Mieux, a global, professional beauty brand used by top estheticians, high-end skincare enthusiasts and Hollywood notables. “With this cream, brighter, more youthful-looking skin is just a night’s rest away.” Celeb fans of the 24 Hr. Age Defying Cream include Kate Hudson and Lauren Graham.

The cream’s effectiveness and immediate results stem from a number of concentrated ingredients including: acetyl hexapeptide-8, which improves cell adhesion, reducing the loss of skin firmness, dryness and yellowing of skin tone, while increasing elasticity, dermis density and cell proliferation, resulting in greater skin smoothness; palmitoyl tripeptide-5, an amino peptide that mimics the body’s mechanism to produce collagen, which is needed to promote youthful looking skin and also helps firms skin on the face and neck; palmitoyol pentapeptide-4, which reduces the depth of wrinkles and repairs damaged tissue as well as forms new tissue, while smoothing the appearance of rough skin; mulberry extract, a skin brightening agent with regenerative properties that aid in skin pigment lightening; ceramide I and ceramide III, powerful anti-aging ingredients that replace lost moisture and helps prevent water loss and dryness; cupuacu butter, an emollient that greatly reduces trans-epidermal water loss to maintain skin’s moisture levels while offering anti-oxidant and anti-inflammatory properties; saccharomyces lysate extract-a live yeast cell derivative–contains beta glucan, which increases moisture retention, helps repair wounds, revitalizes and calms irritated skin, while helping improve the skin’s immune system and protecting it from environmental damage; jojoba oil, which is rich in fatty acids to protect the skin’s moisture levels; African shea butter, an emollient that helps to maintain skin softness, smoothness and elasticity; green tea, an anti-oxidant that protects and prevents damage from UV rays which is the main contributor to aging, and reduces inflammation and irritations while helping to inhibit the collagen from breaking down; and tocotrienol, the most potent form of vitamin E, containing powerful anti-oxidant properties that help reverse damage caused by stress and UVA/UVB rays.

Luu recommends applying 24 Hr. Age Defying Cream twice a day following a cleansing and toning regiment, for face, neck and décolleté areas.

24 Hr. Age Defying Cream is currently available in a 1.75-ounce retail size ($55.00).

Le Mieux is a premium skincare brand dedicated to empowering beauty professionals and estheticians with breakthrough solutions in natural ingredients and the latest advancements in anti-aging technology. For more information about Le Mieux or 24 Hr. Age Defying Cream, please visit www.LeMieuxCosmetics.com.

The LA Fashion magazine | 91

YOUR BEST BROWS FORWARD FOR 2013

If it’s true of the saying, ‘the eyes are the windows to the soul’ then it might be appropriate to say that our eyebrows are the shutters to those windows. They define emotion, they aid in letting others know exactly how we might feel about a certain situation. Happy, Sad, even bored—our eyebrows not only define our emotions but they help to shape the outline of your face. So it’s no surprise that when it comes to ‘shaping’ your brows you’d want to make sure you entrust them to the best-of-the-best. We’ve all been there before, you’re running late, there’s no time to ‘tweeze’ you decide you’ll pop-in to a store and get your brows waxed on the way. ‘No. Big. Deal.’

Until you realize what a mistake you made. When it comes to your brow, ‘shape’ is key you wouldn’t just entrust anybody to style your hair, so why would you let just anyone touch those beautiful brows?

With several brow-bars and estheticians’ to choose from we know how daunting it might be to find someone you can rely on. But believe us when we say, we’ve found ‘that’ someone. Not only do we think she’s one of the best in the industry, we are so confident in her ability and talent that we entrust our own brows to her as well.

by Dana Elizabeth Emjay Ferraro, started her career in ‘The Big Apple’ but, luckily for us the brow-maven moved west to Los Angeles 7 years ago, where she’s been shaping brows ever since. A verified skin care expert whose masterful techniques have attracted celebrity clients including: (Alicia Silverstone, Pink and Shannon Tweed-Simmons).

92| The LA Fashion magazine

After relocating to Los Angeles Emjay spent time working closely with the “Brow Queen of Beverly hills,” educating over 200 brow experts across the United States, while simultaneously building her personal clientele. Emjay realized not only did she have the ability to sculpt, shape, and tweeze the world more beautiful with each brow one-by-one; she had the passion and skill level to match.

Which is why, when we decided to conduct the feature, ‘Your Best Brow-Forward In 2013’ We knew exactly who to choose.

Emjay Ferraro believes, “Brow sculpting is about creating symmetry for each individual face. By highlighting the face’s natural geometry we enhance each client’s inherent beauty.”

Not only does Emjay take into consideration each clients bone structure and face shape, but she takes the time to sit down with each client to discuss what works for them, not only educating her clients on ‘at-home-up-keep’ but she spends extra time to perfect and personalize each brow-shape so every client leaves happy. Specializing in what Emjay likes to call, “Brow re-hab” she takes your gently over-tweezed, slightly too-short, or too thin brows and whips them back into ‘shape’ no pun intended.

Brow 1 “Over-Tweezing is the biggest mistake I see, especially under the brow. We think doing this creates a higher arch, when in all actuality it slims the most important part of the brow. You need the hair under the brow as much as the hair on top. This allows for a more uniform brow and opens the eye up. Ladies, step away from the tweezers.”

Brow 2

“The start of the brow (end closest to the nose bridge) should be the lowest part of the brow. The arch should be the highest. The tail end (end closest to your temple) should fall somewhere in between. When the tail is lower than the start of the brow, the eye is weighed down. This can add years to a person’s face. Proper brow shaping is the quickest way for get an eye lift. What woman doesn’t want a 10 minute eye lift”?

Brow3

“Man-scaping doesn’t need to be severe. Keeping brows trimmed and removing hair that grows lower on the lid can clean a guys look up in an instant. Guys, we love a rugged man, just not one who looks like Grizzly Adams.”

So you might be asking yourself, ‘where can I get my brows ‘re-habed’? Luckily for you Emjay ferraro can be found at Blue Spa, in Sherman Oaks. Right off of Ventura Boulevard, Blue Spa caters to clients from all walks of life, and all ages.

Blue Spa has got you covered from relaxing soothing luminous Facials, to Microdermabrasion and Wrinkle-Relaxers Blue Medi Spa, takes care of your every need. Let’s not forget ‘brow-shaping.’ So make sure to visit Emjay at Blue Spa, and tell them, Dana Elizabeth sent you. You won’t regret it.

To learn more about Bluespa or to book an appointment with Emjay visit: www.bluespa.com

The LA Fashion magazine | 93

SACHIKA TWINS’ Birthday Red Carpet/ Fashion Extravaganza Presented by The LA Fashion Magazine

On Thursday December 13th 2012, To-Tam and To-Nya celebrated their birthday in style, just as everyone would expect it. The SACHIKA TWINS chose Hollywood’s newest 1st fashion inspired lounge COUTURE , to hold the event.For the special occasion, To-Tam and To-Nya as well as their team, the FLAUSACHIKA Showroom composed of attorney Walter Mosley and Ceo/ Designer of Flaucy Inc Nate Willis, decided to have fashion installations up to showcase the twins and the FLAUSACHIKA showroom’s latest designs.

Guests were getting photographed on the red carpet with an array of photographers, under the direction of the media sponsor The LA Fashion Magazine.

The following brands were highlighted at the event: SACHIKA, TUXX, Flaucy, Flaucy Queens, Bad Penny as well as London Brigade. LA Style House was responsible of styling beautifully the installations and included exquisite hats from the Cedric the Entertainer.

The hot trio City of the Sun delivered a breathtaking live music performance which set the mood for a more festive atmosphere for the rest of the evening. Fashionistas, models and guests had a musical feast with the amazing rhythms and mixes from DJ Catherine Ouellette while enjoying delicious gluten-free and vegan brownies from Charlies Brownies.

It was a magical evening of fashions, music, celebration and good times. A beautiful cake from Cake and Art which depicts a dress form with a lavish fabric on, captivated all the guests. It was the perfect cake for the birthday girls, To-Tam and To-Nya.PHOTO Special Thanks for Ha Thi KIM PR for the amazing event tourn out!

THANK YOU TO ALL THE PHOTOGRAPHERS FOR THE GREAT MEMORIES!

LOOK FOR OUR DIGITAL ISSUES ON APPLENEWSSTAND, MagCloud.com & ISsUU.com APPLE NEWSSTAND CODE “LAFashionVIP” 1 YEAR FREE SUBSCRIPTION

ADVERTISE IN THE LA FASHION MAGAZINE download our media kit www.TheLosAngelesFASHION.com/ADVERTISE

FOR YOUR DAILY DOSE OF FASHION STAY CONNECTED WITH THE LA FASHION MAGAZINE TWITTER : @theLAfashion - FACEBOOK: www.facebook.com/theLAfashion

www.TheLosAngelesFashion.com