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wedding gowns 101 We know your first priority­ —finding the (other) one—your dress.

gown silhouette styles empire-waist gown The skirt in this gown style extends from the bustline. It’s a great choice for pear-shaped brides because it disguises the hips.

trumpet gown The skirt in this style flares out just below the hips, creating a semi-full skirt (shaped like the bell of a trumpet) without extra volume and bulk.

mermaid gown This gown is a bit more fitted and flares out at the knee (or lower). It’s a great silhouette for showing off curves.

a-line gown This universally flattering style hugs the torso and has a flared skirt in, you guessed it, an A-shape.

ball gown The ball gown has a fitted bodice and a dramatic full skirt. Busty brides will love this shape because it creates balanced proportions.

sheath This slim, form-fitting silhouette hugs the body from head-to-toe. It’s the perfect look for casual, intimate weddings.


finding the right white skin tone Dark go for Stark white, or almost any shade skin tone Medium with olive tones go for Champagne or diamond white skin tone Medium with yellow tones go for Off-white or creamy ivory skin tone Fair and pink-toned skin go for Ivory

gown shopping pointers head to a trustworthy salon Don’t know where to begin? Just scan the QR codes on the bottom corners of the Look Book pages to find local salons that carry our featured designers, along with the addresses of bridal salons in your state.

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