The official publication of UP Advertising Core
Issue 2 First Semester AY 2012-2013
We’ve got
a t s i t u a B n o m Ra talking about going viral in this Social Media Issue
Bench and its ageless glory
Know the story behind the advertising success of one of the leading clothing brands
Advocacies Online
A list of some of the great advocacy campaigns that made use of the World Wide Web as a platform
Plus!
The anatomy of
event branding and marketing