The Social Media Issue: October 2012 Juiceletter External Issue

Page 1

The official publication of UP Advertising Core

Issue 2 First Semester AY 2012-2013

We’ve got

a t s i t u a B n o m Ra talking about going viral in this Social Media Issue

Bench and its ageless glory

Know the story behind the advertising success of one of the leading clothing brands

Advocacies Online

A list of some of the great advocacy campaigns that made use of the World Wide Web as a platform

Plus!

The anatomy of

event branding and marketing


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