BackBone: September 2025 by The Joint Corp.

FROM SANJIV'S DESK

President and CEO, Sanjiv Razdan

Dear Franchisees and The Joint Community,

The multi-year, phased strategic plan that we announced at the start of 2025 was designed to help us build a strong foundation that can support our new vision for the future of The Joint. We are continuing to make progress on many of our key initiatives and are preparing to initiate another major component of our The Joint 2.0 strategy: dynamic revenue management.

The first step of dynamic revenue management begins on October 15 when some markets will implement minor price increases on new Wellness Plan purchases and new Package purchases. Patient communication is underway and the CSC has prepared talking points and an FAQ to help franchisees and clinic teams navigate any conversations with patients.

Dynamic revenue management is an ongoing process that we will continue to implement as pricing is one of the key contributors to our forward momentum. This approach is designed to help offset clinic level inflation via pricing while minimizing any impact to our active patient base by ensuring that The Joint remains an affordable and accessible option to current and prospective patients.

Earlier this month, we concluded our Back to Wellness Sale. It was a strong showing from the system, with nearly 22,000 lapsed patients returning to chiropractic care. Thank you for your outstanding effort! Complete results can be found on page 8

I would also like to extend my appreciation to the franchisees that took the time to complete the Franchise Business Review satisfaction survey. It is incredibly important that we continue hearing from our franchisees and clinic teams. We believe we are making progress, and are always striving to improve the level of engagement and support. We are here to listen and you have my commitment that we will respond to your feedback.

Finally, the Regional Developers, members of the Executive Leadership Team and other senior leadership from the CSC enjoyed a productive few days of meeting together in Houston to continue setting the pace for The Joint’s future. We also had the opportunity to visit some inspiring doctors and Wellness Coordinators in the clinics. Visiting our clinics remains one of the most meaningful and rewarding parts of my role.

The chance to connect directly with our teams offers valuable insights on how we can optimize our processes to better serve our patients and keep them at the heart of everything we do.

Together we serve,

Sanjiv

Razdan

"Dynamic revenue management is an ongoing process that we will continue to implement as pricing is one of the key contributors to our forward momentum."

Pictured (L-R): Mariana Salazar (Wellness Coordinator), Sanjiv Razdan, Dr. Andres Perez, D.C. (Franchisee), Leslie Garza (Marketing Director for Dr. Perez), Eric Wyatt, Courtney Distaso, Anne Glover and David Glover at The Joint Chiropractic – Midtown Houston (TX).

Pictured (L-R): Amy Kinder (Front Desk Operations Manager), Vy Tran (Franchisee), Eric Wyatt (Senior VP, Operations & Patient Experience), Courtney Distaso (RD Director of Operations), Noah Stone (Franchisee), Dr. Jametra Frank, D.C., Anne Glover (Regional Developer and franchisee), Sanjiv Razdan (President & CEO) and David Glover (Regional Developer and franchisee) at The Joint Chiropractic – Spring Creek (TX).

CONGRATULATIONS to these August clinic openings

JOINT VENTURES, LLC (Tracy, CA)

ERIC BRUNNER (Grand Junction, CO)

TONY & TERESA DiGIUSEPPE (Buckeye, AZ)

DR. AHMED MIGDADI, D.C.,

DR. WEGAYEHU GIZAW, D.C., SCOTT HUBER & MARISSA EYON (Springfield, VA)

TOTAL CLINICS OPEN: 963 FRANCHISED UNITS: 884

Long Time Patient Opens First Clinic in Grand Junction, Colorado

Eric Brunner began experiencing serious back pain after a car accident when he was just 15 years old. The pain progressed throughout the years, exacerbated by his active law enforcement career. He began visiting The Joint’s clinic locations in Denver and was a patient for 14 years.

When he moved to Grand Junction, located about four hours west of Denver, Eric decided to bring The Joint’s ease, affordability and convenience to the town. On August 7, he opened Grand Junction’s first The Joint Chiropractic clinic.

Click the image to watch Eric and the grand opening of The Joint Chiropractic – Grand Junction Rimrock (CO) featured on the local NBC affiliate, KKCO 11. Congratulations Eric!

GO Elite: A New Level of Best in Class for Grand Openings

There are no GO Elite or honorable mention clinics during the period of August 6, 2025 to September 5, 2025.

Pictured (L-R): Dr. Stuart Frith, D.C., Alex Del Aguila (Wellness Coordinator), Chelsea Miles (Wellness Coordinator) and Dr. Christopher Brown, D.C. at The Joint Chiropractic – Tracy (CA). The clinic opened on August 1.

Dr. Patrick Greco, D.C. Appointed to Life University Advisory Board

Atlanta-area franchisee and Regional Developer Dr. Patrick Greco, D.C. has been invited to join Life University’s newly formed College of Chiropractic Advisory Board.

The Advisory Board is composed of accomplished chiropractors from across the U.S. and Canada. Its purpose is to advise the College of Chiropractic on curriculum and operational matters, beginning with the development of a business curriculum to ensure graduates are exceptional clinicians and fully practice-ready.

Dr. Greco received his Doctor of Chiropractic degree from Life University in 1998.

Please join us in congratulating Dr. Greco on this outstanding achievement!

New Fall Initiatives Designed to Fuel Growth and Momentum

There are two new initiatives currently underway: the start of The Joint’s new dynamic revenue management strategy and the Align One Plan limited time offer.

Price Increases Take Effect in Some Markets on October 15

Some markets will begin a $2 price increase on all new Wellness Plan purchases and a 4 percent increase on new Package purchases on October 15.

Download and review the October 2025 Price Increase Implementation Guide 

Communication to current Package holders began on September 15 to inform them of the upcoming price increase and encourage them to purchase another package before the increase goes into effect. Please review pages 5-7 of the implementation guide for additional information and talking points to help navigate any patient conversations.

Align One Limited Time Offer Began on September 15

The Joint introduced the Align One Plan limited time offer to re-engage former Wellness Plan members. The Align One Plan combines key features of the Flex Plan and the Wellness Plan to provide qualifying patients with a flexible option to return to routine chiropractic care.

• Start Date: September 15, 2025

• End Date: October 15, 2025

• Who is eligible for this limited time offer?: Walk-In patients who canceled their Wellness Plan on or after August 1, 2024 only.

To learn more about the Align One Plan limited time offer, download and review the implementation guide 

Together, these two initiatives will position our system for continued growth and long-term success and strengthen clinic economics while also ensuring that patients continue to receive the affordable chiropractic care that is at the heart of our mission.

 Questions? For WCs, DCs or other clinic team members with questions, please consult your franchisee or Operations Manager. Franchisees with questions should contact their RD or FBC partner.

August’s “Back to Wellness” Sale Gives Lapsed Patients a Path Back to Chiropractic

Congratulations to our franchisees and clinic teams on a strong showing during the 2025 “Back to Wellness” Sale! During the promotion, lapsed patients could receive their first month of a Wellness Plan for just $45. Find complete results and top 10 performers outlined below.

• There were nearly 22,000 patient conversions during the promotion, an average of 22.8 patient conversions per clinic.

• The estimated increase in revenue over the next 12 months is $8,744 per clinic as compared to not executing a promotion.

• 4 percent of plans sold included a Kickstart option, and 24 percent of sales is attributed to plans sold with Kickstart.

Overall Performance

YoY Existing Patient Wellness Plan Sales (with 2023 as base)

2025 Top Performers

Aligning with Autumn Social Media Content Ideas for October

October is packed with spook-tacular reasons to celebrate and share meaningful content. From The Joint’s 26th anniversary to National Chiropractic Health Month and, of course, Halloween, it’s the perfect chance to highlight your clinic’s role in supporting wellness at every age and stage of life. With fun, educational, and community-focused posts, your team can keep social media fresh, engaging, and on-brand all month long.

Key Dates and Lifestyle Themes

• National Chiropractic Health Month: “Chiro in 3 Words” Challenge Celebrate National Chiropractic Health Month with a quick, high-energy reel featuring DCs and team members each sharing one word that describes chiropractic care—like “Relief,” “Mobility,” “Energy,” or “Balance.” Stitch the clips together with upbeat audio, keep each 1–2 seconds long, and add text overlays for extra impact.

• The Joint Chiropractic’s 26th Anniversary: “26 Adjustments in 26 Seconds” Celebrate The Joint’s 26th anniversary with a high-energy reel featuring 26 moments in just 26 seconds. Repurpose clips you’ve already captured over the years of adjustments, high-fives, and patient smiles, and stitch them together for a fresh, fast-paced montage. Each clip represents one year since 1999, making it both nostalgic and celebratory while showcasing the impact ractic care over time.

• National Children’s Health Month: Film a short video or share a photo of a child receiving a gentle adjustment at your clinic (with parent consent and a signed Photo/Video Release form).

• October 6 – National Child Health Day: Create an educational reel where a DC addresses common parent questions about chiropractic care for children (e.g., “Is chiropractic safe for kids?” “What are the benefits?” “How often should my child get adjusted?”). Keep answers short (5–7 seconds each) for easy engagement.

• October 16 – World Spine Day: “3 Stretches for a Happy Spine” Create a short, engaging reel featuring a DC demonstrating three simple, spine-friendly stretches: cat-cow, seated spinal twist, and standing side stretch. Keep each stretch clip to 4–5 seconds with overlay text naming the movement and its benefit (e.g., “Cat-Cow: Improves flexibility,” “Seated Twist: Relieves tension,” “Standing Side Stretch: Promotes mobility”).

CLICK HERE for sample posts, fresh content ideas, and more!

Clinic Spotlight: The Joint Chiropractic – Aliana (TX)

@thejoint_aliana

This month, we are highlighting The Joint Chiropractic – Aliana in Richmond, TX for their thoughtful, community-focused approach which balances education, accessibility, and authenticity. Through strategic use of content series, patient stories, and practical updates, Aliana demonstrates how local clinics can use Instagram to build trust, strengthen relationships, and encourage more visits.

Engaging Content Series: Aliana has built a strong content series introducing their Doctors of Chiropractic by sharing bios and personal details. This approach helps patients get to know the DCs on a personal level, making them more approachable when patients step into the clinic.

Patient Testimonials: By sharing real stories and experiences, Aliana amplifies credibility and connects with the community through authentic voices. Testimonials highlight the benefits of chiropractic care in a relatable, easy-to-understand way.

Practical and Timely Updates: The clinic keeps followers informed by pinning weekly doctor schedules to the top of their profile, ensuring patients always know who is available. They also promote special promotions, reinforcing The Joint’s accessibility and affordability.

By blending approachable storytelling, educational content, and clear communication, the team has created a feed that not only engages followers but also strengthens community trust. Great work, Aliana!

Congratulations to September's Top Doctor Award Winners!

The Top Doctor Award celebrates outstanding chiropractors from our system who are going above and beyond to elevate the patient experience, provide compassionate care, advance the chiropractic profession and serve as a leader in their community. Thank you to all those who nominated a deserving doctor for consideration!

Please join us in congratulating the Top Doctor Award winners for September!

Professional Leadership: Dr. Nick Baucum, D.C.

Franchisee of seven clinics in Texas

As the owner of seven thriving clinics across Texas, including the highest-grossing clinic in the system, Dr. Baucum consistently sets a standard for excellence in ownership, operations and patient care. Outside of the clinic, he is playing a pivotal role in advancing the chiropractic profession. He has served on the Texas Chiropractic Board of Examiners since 2016 and is an Adjunct Professor of Anatomy and Physiology at Texas A&M - Corpus Christi, inspiring the next generation of healthcare professionals. Through his leadership, service, and passion, Dr. Baucum exemplifies what it means to be a true professional leader.

Clinical Excellence: Dr. Chris Judge, D.C.

The Joint Chiropractic – Hilton Village (Scottsdale, AZ)

Nominated by: Nicola Deihl, Wellness Coordinator

Known for his compassionate and attentive approach, Dr. Judge’s ability to foster trust and connection with his patients has earned him the distinction of being voted Best Chiropractor in Scottsdale for six consecutive years. He consistently provides care at the highest clinical standard and his commitment to personalized care even resulted in a patient’s life-saving diagnosis. Dr. Judge is a fourth-generation chiropractor and his family has over 40 practicing chiropractors.

Community Outreach: Dr. Jarek Schmidt, D.C.

The Joint Chiropractic – Council Bluffs (Council Bluffs, IA)

Nominated by: Jacob Beezley, Wellness Coordinator

Since joining the Council Bluffs clinic in September 2024, Dr. Schmidt has gone above and beyond to build meaningful connections within his community. From personally handing out cards at his church to engaging with neighbors at the local farmers market, he has shown an unwavering commitment to making chiropractic care accessible and approachable. Dr. Schmidt is one of the few Spanish-speaking doctors in the area and has been instrumental in educating Spanish-speaking patients about the value of chiropractic care and what makes The Joint’s mission so unique.

Patient Service: Dr. Matthew Bentley, D.C.

The Joint Chiropractic – Montecito Marketplace (Las Vegas, NV)

Nominated by: Kasandra Mincieli, Wellness Coordinator

In August, Dr. Bentley cared for 1,336 patients with an impressive 76% conversion rate. He ensures that every individual who walks through the door feels welcomed, supported, and treated like family and takes the time to ensure patients receive the right care, whether that means treatment at The Joint or a trusted referral. By consistently going above and beyond, Dr. Bentley creates meaningful, positive experiences that embody The Joint’s mission.

Ready to nominate a Top Doctor? Review the eligibility requirements, then complete the nomination form Submissions are accepted on an ongoing basis.

 Questions? Contact Dr. Dustin DebRoy, Manager of Education and Relations, at dr.dustin.debroy@thejoint.com

WC Profile: Kendall Karnowski

The Joint Chiropractic – Victoria (TX)

Kendall Karnowski began working for The Joint Chiropractic – Victoria (TX) in August 2024 because she connected with The Joint’s mission to bring accessible chiropractic care to more local communities.

“The thought of being able to reach a bigger audience of people and helping them start and maintain their health journey is something I find to be very important,” says Kendall.

Kendall focuses on chiropractic education in her conversations with patients to build trust and create a comfortable experience during their visit. She thoroughly explains the benefits of consistent chiropractic care and ensures that all patients are aware of plan or package option that would offer the best path to relief. Kendall’s efforts resulted in a 90 percent conversion rate in June 2025.

Kendall was born and raised in Victoria, TX, allowing her the opportunity to serve the people within the community where she grew up. She currently attends Victoria College with a goal of becoming a dental hygienist. When she’s not studying or serving the patients at her clinic, Kendall loves spending time with her fur-baby Mylo, the most handsome miniAustralian shepherd.

Chiropractic Connections: Building the Brand Across the Country

Last month, The Joint proudly sponsored the Florida Chiropractic Association’s national convention in Orlando and engaged with over 500 attendees. The event was a valuable opportunity to connect with new graduates and provide information about The Joint as a preferred employer for chiropractors. Every chiropractic school was represented at the event and many students visited our booth to explore postgraduation career opportunities.

The event is one of the world’s largest events for the chiropractic profession and The Joint’s presence strengthened our relationships with schools and associations. Dr. Steve Knauf, D.C., Vice President of Chiropractic and Compliance, represented The Joint at several leadership events throughout the conference. The Joint’s franchisees, doctors and other brand ambassadors were invited to events hosted by National University of Health Sciences, Logan University and Palmer College of Chiropractic.

Thank you to Jeff and Cindy McGinty, Dr. Daniel Weber, D.C., Shane Weber, Doug Munsie, Debra Dailing-Arana, Dr. Dominique Cassetori, D.C., Dr. Kelvin Bolar, D.C., and Dr. Ed Ernstrom, D.C. for representing The Joint!

October 3-5: Parker Seminars Dallas (Dallas, TX)

If you are interested in participating in an upcoming event, please contact careers@thejoint.com While participation is on a first come, first serve basis, all leads will be shared after each event.

Pictured (L-R): Dr. Ed Ernstrom, D.C., Dr. Dustin DebRoy, D.C. (Manager of Education and Relations), Debra Dailing-Arana (Operations Manager for Bhatt Organization) and Doug Munsie (RD Director of Operations).

Pictured (L-R): Shane Weber (franchisee and Regional Developer), Dr. Gilles LaMarche, D.C. (Life University’s Vice President of University Advancement), Jeff McGinty (franchisee) and Dr. Steve Knauf, D.C. (Vice President of Chiropractic and Compliance).

Training Development

Set Up for Success at The Front Desk Tips for WCs to Manage Change

As a Wellness Coordinator, you balance many demands, from patient interactions and supporting the flow of the clinic, to staying up-to-date with pricing, new promotions, and limited time offers.

With so many exciting updates rolling out in the clinics, here are four tips to help WCs stay focused, confident, and ready to manage change while maintaining your day-to-day responsibilities.

Education: Know What’s New

• Stay up to date with system communications, including The Alignment and BackBone. Review implementation guides thoroughly any time something new is rolled out.

• Check in with managers or other team members during daily huddles to clarify questions and ensure you have the most up-to-date information.

Prioritization: Focus Where it Counts

• Work with your team to identify the topics or scenarios you anticipate will come up most often with patients and focus on learning those first.

• Work with your manager to dedicate time to study new materials and practice changes, such as role-playing scenarios, so you feel confident applying new skills during patient interactions.

Organization: Keep Resources Close

• Don’t stress about memorizing everything all at once. Use your resources while you are still learning. It’s better to take time to look something up than give a patient inaccurate information.

• Create a system for printed quick reference materials, such as folders, binders with tabs, or small cheat sheets behind the desk, so you have what you need accessible at your fingertips.

Communication: Anticipate and Answer with Confidence

• Review the FAQs and scripting in implementation guides to anticipate patient questions and prepare clear, confident responses.

• Pause to fully understand the patient’s question before responding. Listen for cues that clarify what they’re asking, so you can provide the most accurate and helpful information.

Ensure the Best User Experience in The Learning Center

When accessing eLearning content and resources in The Learning Center (TLC), your technology setup matters.

To ensure courses run smoothly and features work as intended, we recommend users:

Use a PC or Mac computer. The Learning Center is not optimized for a mobile device (such as phones or tablets).

AXIS Front Office eLearning Updates

The AXIS Front Office eLearning curriculum in The Learning Center (TLC) has been updated to reflect recent system changes (visual and procedural) made over the past few years.

No action is required for team members who have already completed the training.

REAL ESTATE AND CONSTRUCTION TOOLS + RESOURCES

FRANCHISEES

NEW!

Updated 2025 Construction Manual

The Construction Department has released a revised version of the 2025 Construction Manual. This document outlines the standards, procedures, and expectations for planning, building, and managing a construction project with The Joint.

Download the guide on FranConnect 

 Questions? Please contact construction@thejoint.com

TALENT ACQUISITION TOOLS + RESOURCES

FRANCHISEES

NEW! JazzHR Job Posting Guide

The Talent Acquisition Team has announced a new process for submitting job ads in JazzHR that offers more ownership and control over posting about and managing open roles.

Download the new Job Posting Guide from FranConnect 

NOTE: The Job Opening Request Form has been archived and is no longer accepting responses. Franchisees should post open roles directly in JazzHR through the new process outlined in the Job Posting Guide

 Questions? Please contact careers@thejoint.com

INFORMATION TECHNOLOGY TOOLS + RESOURCES

FRANCHISEES

Windows 11 Upgrade Instructions

The Joint recommends upgrading any in-clinic computers currently operating on Windows 10 to Windows 11 before Microsoft support for Windows 10 ends on October 14, 2025.

Download the Windows 11 Upgrade Instructions from FranConnect 

There are no immediate implications as a result of this change, however it is important to note that any in-clinic computers operating on Windows 10 will not receive security updates or technical support from Microsoft after October 14. This will result in devices becoming increasingly vulnerable to malware and viruses over time

 Questions? Please contact the IT HelpDesk either by submitting a ticket or by calling 480-245-5960, ext. 3.

FRANCHISEES

PCI Questionnaire Support Guide

Each year, franchisees receive an email from support@pciapply.com with a link to log in and complete the PCI questionnaire in order to ensure exemption from monthly PCI fees. To support franchisees with completing this process, the IT Team has created a guide that contains all recommended answers needed to complete the annual PCI questionnaire.

Download the PCI Questionnaire Support Guide 

 Questions? Contact Mark Elias, Regional Sales Director for Paysafe, directly at mcps.thejoint@gmail.com

OPERATIONS TOOLS + RESOURCES

FRANCHISEES + CLINIC TEAMS

NEW! Spanish-Language Forms Now Available on Dokshop

Spanish-language versions of the documents outlined below are now available on Dokshop. The forms can be downloaded and customized to reflect each clinic’s business entity and location.

• Purchase Agreements (including Wellness Plan with Kickstart, 5+1 Wellness Plan Addendum, Flex Plan and Packages)

• Intake Bundle

• Cancellation/Freeze Forms

• State Addenda

• Records Request Authorization Form

 Questions? Contact Dr. Kevin Lees, D.C., Director of Chiropractic Operations, at dr.kevin.lees@thejoint.com

FRANCHISEES

Wellness Plan Kickstart Report in MicroStrategy

The Wellness Plan Kickstart 2025 report is now available in MicroStrategy. The report breaks down Wellness Plan Kickstart Pricing option sales and shows incremental revenue gains by clinic.

Access the report 

 Questions? Contact your RD or BSC partner.

FRANCHISEES

Report Card Tool + Training Webinar Recording

The Report Card is a tool for measuring and evaluating performance against key metrics in order to achieve clinic goals and objectives and elevate clinic performance. The Report Card is available in MicroStrategy.

Download the video on FranConnect 

 Questions? Contact Marianne Angell, Sr. Director of Franchise Operations, at marianne.angell@thejoint.com.

FRANCHISEES

Clinic Health Report Now Available in MicroStrategy

The Clinic Health Report may now be accessed digitally in MicroStrategy and manual reports will no longer be distributed. Please follow the steps outlined below to access the report in MicroStrategy:

1. Log in to MicroStrategy 

2. After logging in, type Clinic Health Report into the search bar in the top right corner.

3. The report should appear in the search results. Click the report to open it and begin using it.

 Questions? Contact Chad Covington, Director of Enterprise Data Analytics and Architecture, at chad.covington@thejoint.com

FRANCHISEES

One-Page Business Plan Template

The One-Page Business Plan is a tool to support franchisees in goal setting and strategic planning. It allows users to visualize projections and clinic success using customized data.

Download the One-Page Business Plan Template on FranConnect 

View detailed instructions on how to export supporting data from MicroStrategy 

 Questions? Contact Marianne Angell, Senior Director of Franchise Operations, at marianne.angell@thejoint.com

MARKETING + PUBLIC RELATIONS TOOLS + RESOURCES

Marketing Automation Overview & Messaging Guide

This updated resource outlines The Joint’s marketing automation process and all current campaigns managed by the CSC.

Download Marketing Automation Overview: The Joint Messaging Guide 