BackBone: September 2025

SEPTEMBER 2025 | ISSUE 112

BACKBONE News from The Joint Chiropractic

“Back to Wellness Sale”

Gives Lapsed Patients a Path Back to Chiropractic See complete results and top performers on page 8

Colorado Franchisee Brings First Clinic to His Community

Dr. Patrick Greco, D.C. Appointed to Life University Board

Watch the local news feature on page 6

Learn more on page 7

FROM

SANJIV'S DESK President and CEO, Sanjiv Razdan

Dear Franchisees and The Joint Community, The multi-year, phased strategic plan that we announced at the start of 2025 was designed to help us build a strong foundation that can support our new vision for the future of The Joint. We are continuing to make progress on many of our key initiatives and are preparing to initiate another major component of our The Joint 2.0 strategy: dynamic revenue management.

The first step of dynamic revenue management begins on October 15 when some markets will implement minor price increases on new Wellness Plan purchases and new Package purchases.

Patient communication is underway and the CSC has prepared talking points and an FAQ to help franchisees and clinic teams navigate any conversations with patients.

Dynamic revenue management is an ongoing process that we will continue to implement as pricing is one of the key contributors to our forward momentum.

This approach is designed to help offset clinic level inflation via pricing while minimizing any impact to our active patient base by ensuring that The Joint remains an affordable and accessible option to current and prospective patients.

Earlier this month, we concluded our Back to Wellness Sale. It was a strong showing from the system, with nearly 22,000 lapsed patients returning to chiropractic care.

Thank you for your outstanding effort!

Complete results can be found on page 8.

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Pictured (L-R): Mariana Salazar (Wellness Coordinator), Sanjiv Razdan, Dr. Andres Perez, D.C. (Franchisee), Leslie Garza (Marketing Director for Dr. Perez), Eric Wyatt, Courtney Distaso, Anne Glover and David Glover at The Joint Chiropractic – Midtown Houston (TX).

I would also like to extend my appreciation to the franchisees that took the time to complete the Franchise Business Review satisfaction survey. It is incredibly important that we continue hearing from our franchisees and clinic teams. We believe we are making progress, and are always striving to improve the level of engagement and support. We are here to listen and you have my commitment that we will respond to your feedback.

Finally, the Regional Developers, members of the Executive Leadership Team and other senior leadership from the CSC enjoyed a productive few days of meeting together in Houston to continue setting the pace for The Joint’s future. We also had the opportunity to visit some inspiring doctors and Wellness Coordinators in the clinics. Visiting our clinics remains one of the most meaningful and rewarding parts of my role.

"Dynamic revenue management is an ongoing process that we will continue to implement as pricing is one of the key contributors to our forward momentum."

The chance to connect directly with our teams offers valuable insights on how we can optimize our processes to better serve our patients and keep them at the heart of everything we do.

Together we serve,

Sanjiv Razdan

Pictured (L-R): Amy Kinder (Front Desk Operations Manager), Vy Tran (Franchisee), Eric Wyatt (Senior VP, Operations & Patient Experience), Courtney Distaso (RD Director of Operations), Noah Stone (Franchisee), Dr. Jametra Frank, D.C., Anne Glover (Regional Developer and franchisee), Sanjiv Razdan (President & CEO) and David Glover (Regional Developer and franchisee) at The Joint Chiropractic – Spring Creek (TX).

 BACK TO TABLE OF CONTENTS

ISSUE 112 | SEPTEMBER 2025 | 3

SEPTEMBER 2025 | ISSUE 112

CONTENTS IN EVERY ISSUE

6 August Clinic Openings 6 GO Elite + Honorable Mention 12 WC Profile: Kendall Karnowski 13 Chiropractic Connections 15 Tools + Resources 19 August Leaderboards

Accounting Dates September 17

Royalty Draw (September 1-15)

September 17

Inter-clinic Fee Draw/Payment (September 1-15)

October 2

Royalty Draw (September 16-30)

October 2

Inter-clinic Fee Draw/Payment (September 16-30)

October 3-6

Software Fees – Tech Fee

October 10

Minimum Royalties – September 2025

 Questions? accounting.services@thejoint.com.

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FEATURED STORIES

7

8

11

New Fall Initiatives Designed to Fuel Growth and Momentum August’s “Back to Wellness” Sale Gives Lapsed Patients a Path Back to Chiropractic Congratulations to September’s Top Doctor Award Winners!

ADDITIONAL READS

6

Colorado Franchisee Brings First Clinic to His Community

7

Dr. Patrick Greco, D.C. Appointed to Life University Board

10

Aligning with Autumn: Social Media Content Ideas for October

14

Tips for WCs: Set Up for Success at the Front Desk

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ISSUE 112 | SEPTEMBER 2025 | 5

CONGRATULATIONS

to these August clinic openings JOINT VENTURES, LLC (Tracy, CA)

ERIC BRUNNER (Grand Junction, CO)

TONY & TERESA DiGIUSEPPE (Buckeye, AZ)

DR. AHMED MIGDADI, D.C., DR. WEGAYEHU GIZAW, D.C., SCOTT HUBER & MARISSA EYON (Springfield, VA)

TOTAL CLINICS OPEN: 963 FRANCHISED UNITS: 884 Pictured (L-R): Dr. Stuart Frith, D.C., Alex Del Aguila (Wellness Coordinator), Chelsea Miles (Wellness Coordinator) and Dr. Christopher Brown, D.C. at The Joint Chiropractic – Tracy (CA). The clinic opened on August 1.

Long Time Patient Opens First Clinic in Grand Junction, Colorado E

ric Brunner began experiencing serious back pain after a car accident when he was just 15 years old.

The pain progressed throughout the years, exacerbated by his active law enforcement career. He began visiting The Joint’s clinic locations in Denver and was a patient for 14 years.

When he moved to Grand Junction, located about four hours west of Denver, Eric decided to bring The Joint’s ease, affordability and convenience to the town. On August 7, he opened Grand Junction’s first The Joint Chiropractic clinic.

Click the image to watch Eric and the grand opening of The Joint Chiropractic – Grand Junction Rimrock (CO) featured on the local NBC affiliate, KKCO 11. Congratulations Eric!

GO Elite: A New Level of Best in Class for Grand Openings There are no GO Elite or honorable mention clinics during the period of August 6, 2025 to September 5, 2025.

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Dr. Patrick Greco, D.C. Appointed to Life University Advisory Board A

tlanta-area franchisee and Regional Developer Dr. Patrick Greco, D.C. has been invited to join Life University’s newly formed College of Chiropractic Advisory Board.

The Advisory Board is composed of accomplished chiropractors from across the U.S. and Canada. Its purpose is to advise the College of Chiropractic on curriculum and operational matters, beginning with the development of a business curriculum to ensure graduates are exceptional clinicians and fully practice-ready.

Dr. Greco received his Doctor of Chiropractic degree from Life University in 1998.

Please join us in congratulating Dr. Greco on this outstanding achievement!

New Fall Initiatives Designed to Fuel Growth and Momentum T

Align One Limited Time Offer Began on September 15

Price Increases Take Effect in Some Markets on October 15

The Joint introduced the Align One Plan limited time offer to re-engage former Wellness Plan members. The Align One Plan combines key features of the Flex Plan and the Wellness Plan to provide qualifying patients with a flexible option to return to routine chiropractic care.

here are two new initiatives currently underway: the start of The Joint’s new dynamic revenue management strategy and the Align One Plan limited time offer.

Some markets will begin a $2 price increase on all new Wellness Plan purchases and a 4 percent increase on new Package purchases on October 15.

Download and review the October 2025 Price Increase Implementation Guide  Communication to current Package holders began on September 15 to inform them of the upcoming price increase and encourage them to purchase another package before the increase goes into effect. Please review pages 5-7 of the implementation guide for additional information and talking points to help navigate any patient conversations.

•

Start Date: September 15, 2025

•

End Date: October 15, 2025

•

Who is eligible for this limited time offer?: Walk-In patients who canceled their Wellness Plan on or after August 1, 2024 only.

To learn more about the Align One Plan limited time offer, download and review the implementation guide 

Together, these two initiatives will position our system for continued growth and long-term success and strengthen clinic economics while also ensuring that patients continue to receive the affordable chiropractic care that is at the heart of our mission.  Questions? For WCs, DCs or other clinic team members with questions, please consult your franchisee or Operations Manager. Franchisees with questions should contact their RD or FBC partner.

 BACK TO TABLE OF CONTENTS

ISSUE 112 | SEPTEMBER 2025 | 7

August’s “Back to Wellness” Sale Gives Lapsed Patients a Path Back to Chiropractic C

ongratulations to our franchisees and clinic teams on a strong showing during the 2025 “Back to Wellness” Sale! During the promotion, lapsed patients could receive their first month of a Wellness Plan for just $45. Find complete results and top 10 performers outlined below.

•

There were nearly 22,000 patient conversions during the promotion, an average of 22.8 patient conversions per clinic.

•

The estimated increase in revenue over the next 12 months is $8,744 per clinic as compared to not executing a promotion.

•

4 percent of plans sold included a Kickstart option, and 24 percent of sales is attributed to plans sold with Kickstart.

Overall Performance Category

2019

2020

2021

2022

2023

2024

2025

Patients Contacted

845,000

753,000

1.013 million

1.17 million

1.628 million

1.846 million

1.905 million

Patients Converted

7,711

10,822

14,304

20,505

20,520

25,473

21,995

Patient Conversions/Clinic

17.5

20.1

23.6

26.9

20.6

26.5

22.8

% Patients Converted

0.91%

1.44%

1.37%

1.75%

1.26%

1.38%

1.15%

Future Patient Value per Clinic (6 mos.)

$3,930

$4,640

$5,170

$7,656

$6,517

$7,555

$6,580

Future Patient Value per Clinic (12 mos.)

N/A

N/A

N/A

$10,836

$9,224

$10,695

$8,744

MoM total Wellness Plan purchase lift

7.64%

28.86%

10.49%

18.31%

1.70%

26%

13.81%

--

--

--

--

68%

69%

46%

YoY Existing Patient Wellness Plan Sales (with 2023 as base)

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2025 Top Performers Congratulations to our Top 10 clinics on an elite performance in the 2025 Back to Wellness Sale!

Top 10: Sales Clinic Name

Franchisee(s)

Total Sales

Greeley (CO)

Dr. Jeremy Casagrande, D.C. and Dr. Jacob Hall, D.C.

$11,782

Baytown (TX)

Dr. Andres Perez, D.C.

$7,394

Turlock (CA)

Waseem Nazir and Jiwan Khabra

$5,433

Middletown KY (KY)

Dr. Brenda O’Neil, D.C. and Dr. Billie McElwrath, D.C.

$5,239

Gateway Crossing (AZ)

Tony and Teresa DiGiuseppe

$4,402

Kitty Hawk (TX)

Dr. Don Daniels, D.C., Jim Fender and Jody O’Donnell

$4,342

Elgin (IL)

Cori Cammarano

$4,235

Channelview (TX)

Dr. Andres Perez, D.C.

$4,125

Family Center at Riverdale (UT) Joint Ventures, LLC

$4,080

Lake Forest (CA)

$4,052

The Joint Corp.

Top 10: Plans Sold Clinic Name

Franchisee(s)

Total Plans Sold

Greeley (CO)

Dr. Jeremy Casagrande, D.C. and Dr. Jacob Hall, D.C.

156

Turlock (CA)

Waseem Nazir and Jiwan Khabra

85

Kitty Hawk (TX)

Dr. Don Daniels, D.C., Jim Fender and Jody O’Donnell

79

East Mesa (AZ)

Joint Ventures, LLC

79

Baytown (TX)

Dr. Andres Perez, D.C.

77

Sharyland (TX)

Dr. Leo Thatcher, Jr., D.C.

77

Alamo Ranch (TX)

Dr. Drew Perkins, D.C., Billy Perkins, and Dr. Mike Shaw, D.C.

77

Lubbock (TX)

Ron & Lori Bostick and Marvin Scrivner

75

McAllen (TX)

Dr. Leo Thatcher, Jr., D.C. and Leo Thatcher, Sr.

75

Goodyear (AZ)

Tony and Teresa DiGiuseppe

72

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ISSUE 112 | SEPTEMBER 2025 | 9

Aligning with Autumn

Social Media Content Ideas for October

O

ctober is packed with spook-tacular reasons to celebrate and share meaningful content. From The Joint’s 26th anniversary to National Chiropractic Health Month and, of course, Halloween, it’s the perfect chance to highlight your clinic’s role in supporting wellness at every age and stage of life. With fun, educational, and community-focused posts, your team can keep social media fresh, engaging, and on-brand all month long.

Key Dates and Lifestyle Themes •

National Chiropractic Health Month: “Chiro in 3 Words” Challenge Celebrate National Chiropractic Health Month with a quick, high-energy reel featuring DCs and team members each sharing one word that describes chiropractic care—like “Relief,” “Mobility,” “Energy,” or “Balance.” Stitch the clips together with upbeat audio, keep each 1–2 seconds long, and add text overlays for extra impact.

•

The Joint Chiropractic’s 26th Anniversary: “26 Adjustments in 26 Seconds” Celebrate The Joint’s 26th anniversary with a high-energy reel featuring 26 moments in just 26 seconds. Repurpose clips you’ve already captured over the years of adjustments, high-fives, and patient smiles, and stitch them together for a fresh, fast-paced montage. Each clip represents one year since 1999, making it both nostalgic and celebratory while showcasing the impact ractic care over time.

•

National Children’s Health Month: Film a short video or share a photo of a child receiving a gentle adjustment at your clinic (with parent consent and a signed Photo/Video Release form).

•

October 6 – National Child Health Day: Create an educational reel where a DC addresses common parent questions about chiropractic care for children (e.g., “Is chiropractic safe for kids?” “What are the benefits?”

“How often should my child get adjusted?”). Keep answers short (5–7 seconds each) for easy engagement.

•

October 16 – World Spine Day: “3 Stretches for a Happy Spine” Create a short, engaging reel featuring a DC demonstrating three simple, spine-friendly stretches: cat-cow, seated spinal twist, and standing side stretch. Keep each stretch clip to 4–5 seconds with overlay text naming the movement and its benefit (e.g., “Cat-Cow: Improves flexibility,” “Seated Twist: Relieves tension,” “Standing Side Stretch: Promotes mobility”).

CLICK HERE for sample posts, fresh content ideas, and more!

Clinic Spotlight: The Joint Chiropractic – Aliana (TX) @thejoint_aliana This month, we are highlighting The Joint Chiropractic – Aliana in Richmond, TX for their thoughtful, community-focused approach which balances education, accessibility, and authenticity. Through strategic use of content series, patient stories, and practical updates, Aliana demonstrates how local clinics can use Instagram to build trust, strengthen relationships, and encourage more visits.

Engaging Content Series: Aliana has built a strong content series introducing their Doctors of Chiropractic by sharing bios and personal details.

This approach helps patients get to know the DCs on a personal level, making them more approachable when patients step into the clinic.

Patient Testimonials: By sharing real stories and experiences, Aliana amplifies credibility and connects with the community through authentic voices.

Testimonials highlight the benefits of chiropractic care in a relatable, easy-to-understand way.

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Practical and Timely Updates: The clinic keeps followers informed by pinning weekly doctor schedules to the top of their profile, ensuring patients always know who is available. They also promote special promotions, reinforcing The Joint’s accessibility and affordability.

By blending approachable storytelling, educational content, and clear communication, the team has created a feed that not only engages followers but also strengthens community trust. Great work, Aliana!

Congratulations to September's Top Doctor Award Winners!

T

he Top Doctor Award celebrates outstanding chiropractors from our system who are going above and beyond to elevate the patient experience, provide compassionate care, advance the chiropractic profession and serve as a leader in their community. Thank you to all those who nominated a deserving doctor for consideration!

Please join us in congratulating the Top Doctor Award winners for September!

Professional Leadership: Dr. Nick Baucum, D.C. Franchisee of seven clinics in Texas As the owner of seven thriving clinics across Texas, including the highest-grossing clinic in the system, Dr. Baucum consistently sets a standard for excellence in ownership, operations and patient care. Outside of the clinic, he is playing a pivotal role in advancing the chiropractic profession. He has served on the Texas Chiropractic Board of Examiners since 2016 and is an Adjunct Professor of Anatomy and Physiology at Texas A&M - Corpus Christi, inspiring the next generation of healthcare professionals. Through his leadership, service, and passion, Dr. Baucum exemplifies what it means to be a true professional leader.

Clinical Excellence: Dr. Chris Judge, D.C. The Joint Chiropractic – Hilton Village (Scottsdale, AZ) Nominated by: Nicola Deihl, Wellness Coordinator Known for his compassionate and attentive approach, Dr. Judge’s ability to foster trust and connection with his patients has earned him the distinction of being voted Best Chiropractor in Scottsdale for six consecutive years. He consistently provides care at the highest clinical standard and his commitment to personalized care even resulted in a patient’s life-saving diagnosis. Dr. Judge is a fourth-generation chiropractor and his family has over 40 practicing chiropractors.

Community Outreach: Dr. Jarek Schmidt, D.C. The Joint Chiropractic – Council Bluffs (Council Bluffs, IA) Nominated by: Jacob Beezley, Wellness Coordinator Since joining the Council Bluffs clinic in September 2024, Dr. Schmidt has gone above and beyond to build meaningful connections within his community. From personally handing out cards at his church to engaging with neighbors at the local farmers market, he has shown an unwavering commitment to making chiropractic care accessible and approachable. Dr. Schmidt is one of the few Spanish-speaking doctors in the area and has been instrumental in educating Spanish-speaking patients about the value of chiropractic care and what makes The Joint’s mission so unique.

Patient Service: Dr. Matthew Bentley, D.C. The Joint Chiropractic – Montecito Marketplace (Las Vegas, NV) Nominated by: Kasandra Mincieli, Wellness Coordinator In August, Dr. Bentley cared for 1,336 patients with an impressive 76% conversion rate. He ensures that every individual who walks through the door feels welcomed, supported, and treated like family and takes the time to ensure patients receive the right care, whether that means treatment at The Joint or a trusted referral.

By consistently going above and beyond, Dr. Bentley creates meaningful, positive experiences that embody The Joint’s mission.

Ready to nominate a Top Doctor? Review the eligibility requirements, then complete the nomination form.

Submissions are accepted on an ongoing basis.  Questions? Contact Dr. Dustin DebRoy, Manager of Education and Relations, at dr.dustin.debroy@thejoint.com.

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ISSUE 112 | SEPTEMBER 2025 | 11

WC Profile: Kendall Karnowski The Joint Chiropractic – Victoria (TX)

K

endall Karnowski began working for The Joint Chiropractic – Victoria (TX) in August 2024 because she connected with The Joint’s mission to bring accessible chiropractic care to more local communities.

“The thought of being able to reach a bigger audience of people and helping them start and maintain their health journey is something I find to be very important,” says Kendall.

Kendall focuses on chiropractic education in her conversations with patients to build trust and create a comfortable experience during their visit. She thoroughly explains the benefits of consistent chiropractic care and ensures that all patients are aware of plan or package option that would offer the best path to relief. Kendall’s efforts resulted in a 90 percent conversion rate in June 2025.

Kendall was born and raised in Victoria, TX, allowing her the opportunity to serve the people within the community where she grew up. She currently attends Victoria College with a goal of becoming a dental hygienist. When she’s not studying or serving the patients at her clinic, Kendall loves spending time with her fur-baby Mylo, the most handsome miniAustralian shepherd.

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L

Chiropractic Connections: Building the Brand Across the Country

Pictured (L-R): Dr. Ed Ernstrom, D.C., Dr. Dustin DebRoy, D.C. (Manager of Education and Relations), Debra Dailing-Arana (Operations Manager for Bhatt Organization) and Doug Munsie (RD Director of Operations).

ast month, The Joint proudly sponsored the Florida Chiropractic Association’s national convention in Orlando and engaged with over 500 attendees. The event was a valuable opportunity to connect with new graduates and provide information about The Joint as a preferred employer for chiropractors. Every chiropractic school was represented at the event and many students visited our booth to explore postgraduation career opportunities.

The event is one of the world’s largest events for the chiropractic profession and The Joint’s presence strengthened our relationships with schools and associations. Dr. Steve Knauf, D.C., Vice President of Chiropractic and Compliance, represented The Joint at several leadership events throughout the conference. The Joint’s franchisees, doctors and other brand ambassadors were invited to events hosted

by National University of Health Sciences, Logan University and Palmer College of Chiropractic.

Thank you to Jeff and Cindy McGinty, Dr. Daniel Weber, D.C., Shane Weber, Doug Munsie, Debra Dailing-Arana, Dr. Dominique Cassetori, D.C., Dr. Kelvin Bolar, D.C., and Dr. Ed Ernstrom, D.C. for representing The Joint!

Pictured (L-R): Shane Weber (franchisee and Regional Developer), Dr. Gilles LaMarche, D.C. (Life University’s Vice President of University Advancement), Jeff McGinty (franchisee) and Dr. Steve Knauf, D.C. (Vice President of Chiropractic and Compliance).

UPCOMING EVENTS October 3-5: Parker Seminars Dallas (Dallas, TX) If you are interested in participating in an upcoming event, please contact careers@thejoint.com.

While participation is on a first come, first serve basis, all leads will be shared after each event.

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ISSUE 112 | SEPTEMBER 2025 | 13

Training Development Set Up for Success at The Front Desk Tips for WCs to Manage Change As a Wellness Coordinator, you balance many demands, from patient interactions and supporting the flow of the clinic, to staying up-to-date with pricing, new promotions, and limited time offers.

With so many exciting updates rolling out in the clinics, here are four tips to help WCs stay focused, confident, and ready to manage change while maintaining your day-to-day responsibilities.

Education: Know What’s New

1

• Stay up to date with system communications, including The Alignment and BackBone. Review implementation guides thoroughly any time something new is rolled out.

• Check in with managers or other team members during daily huddles to clarify questions and ensure you have the most up-to-date information.

2 3 4

Prioritization: Focus Where it Counts • Work with your team to identify the topics or scenarios you anticipate will come up most often with patients and focus on learning those first.

• Work with your manager to dedicate time to study new materials and practice changes, such as role-playing scenarios, so you feel confident applying new skills during patient interactions.

Organization: Keep Resources Close • Don’t stress about memorizing everything all at once. Use your resources while you are still learning. It’s better to take time to look something up than give a patient inaccurate information.

• Create a system for printed quick reference materials, such as folders, binders with tabs, or small cheat sheets behind the desk, so you have what you need accessible at your fingertips.

Communication: Anticipate and Answer with Confidence • Review the FAQs and scripting in implementation guides to anticipate patient questions and prepare clear, confident responses.

• Pause to fully understand the patient’s question before responding. Listen for cues that clarify what they’re asking, so you can provide the most accurate and helpful information.

Ensure the Best User Experience in The Learning Center When accessing eLearning content and resources in The Learning Center (TLC), your technology setup matters.

To ensure courses run smoothly and features work as intended, we recommend users: Use a PC or Mac computer. The Learning Center is not optimized for a mobile device (such as phones or tablets).

Log in to The Learning Center with a Chrome browser for the most reliable performance.

AXIS Front Office eLearning Updates The AXIS Front Office eLearning curriculum in The Learning Center (TLC) has been updated to reflect recent system changes (visual and procedural) made over the past few years.

No action is required for team members who have already completed the training.

Questions? Contact Contact training@thejoint.com. training@thejoint.com.

Questions?

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REAL ESTATE AND CONSTRUCTION TOOLS + RESOURCES FRANCHISEES

NEW! Updated 2025 Construction Manual The Construction Department has released a revised version of the 2025 Construction Manual. This document outlines the standards, procedures, and expectations for planning, building, and managing a construction project with The Joint.

Download the guide on FranConnect   Questions? Please contact construction@thejoint.com.

TALENT ACQUISITION TOOLS + RESOURCES FRANCHISEES

NEW! JazzHR Job Posting Guide The Talent Acquisition Team has announced a new process for submitting job ads in JazzHR that offers more ownership and control over posting about and managing open roles.

Download the new Job Posting Guide from FranConnect  NOTE: The Job Opening Request Form has been archived and is no longer accepting responses. Franchisees should post open roles directly in JazzHR through the new process outlined in the Job Posting Guide.  Questions? Please contact careers@thejoint.com.

INFORMATION TECHNOLOGY TOOLS + RESOURCES FRANCHISEES

Windows 11 Upgrade Instructions The Joint recommends upgrading any in-clinic computers currently operating on Windows 10 to Windows 11 before Microsoft support for Windows 10 ends on October 14, 2025.

Download the Windows 11 Upgrade Instructions from FranConnect  There are no immediate implications as a result of this change, however it is important to note that any in-clinic computers operating on Windows 10 will not receive security updates or technical support from Microsoft after October 14. This will result in devices becoming increasingly vulnerable to malware and viruses over time.  Questions? Please contact the IT HelpDesk either by submitting a ticket or by calling 480-245-5960, ext. 3.

FRANCHISEES

PCI Questionnaire Support Guide Each year, franchisees receive an email from support@pciapply.com with a link to log in and complete the PCI questionnaire in order to ensure exemption from monthly PCI fees. To support franchisees with completing this process, the IT Team has created a guide that contains all recommended answers needed to complete the annual PCI questionnaire.

Download the PCI Questionnaire Support Guide   Questions? Contact Mark Elias, Regional Sales Director for Paysafe, directly at mcps.thejoint@gmail.com.

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ISSUE 112 | SEPTEMBER 2025 | 15

OPERATIONS TOOLS + RESOURCES FRANCHISEES + CLINIC TEAMS

NEW! Spanish-Language Forms Now Available on Dokshop Spanish-language versions of the documents outlined below are now available on Dokshop. The forms can be downloaded and customized to reflect each clinic’s business entity and location.

• Purchase Agreements (including Wellness Plan with Kickstart, 5+1 Wellness Plan Addendum, Flex Plan and Packages) • Intake Bundle • Cancellation/Freeze Forms • State Addenda • Records Request Authorization Form  Questions? Contact Dr. Kevin Lees, D.C., Director of Chiropractic Operations, at dr.kevin.lees@thejoint.com.

FRANCHISEES

Wellness Plan Kickstart Report in MicroStrategy The Wellness Plan Kickstart 2025 report is now available in MicroStrategy. The report breaks down Wellness Plan Kickstart Pricing option sales and shows incremental revenue gains by clinic.

Access the report   Questions? Contact your RD or BSC partner.

FRANCHISEES

Report Card Tool + Training Webinar Recording The Report Card is a tool for measuring and evaluating performance against key metrics in order to achieve clinic goals and objectives and elevate clinic performance. The Report Card is available in MicroStrategy.

Download the video on FranConnect   Questions? Contact Marianne Angell, Sr. Director of Franchise Operations, at marianne.angell@thejoint.com.

FRANCHISEES

Clinic Health Report Now Available in MicroStrategy The Clinic Health Report may now be accessed digitally in MicroStrategy and manual reports will no longer be distributed. Please follow the steps outlined below to access the report in MicroStrategy: 1. Log in to MicroStrategy  2. After logging in, type Clinic Health Report into the search bar in the top right corner.

3. The report should appear in the search results. Click the report to open it and begin using it.  Questions? Contact Chad Covington, Director of Enterprise Data Analytics and Architecture, at chad.covington@thejoint.com.

FRANCHISEES

One-Page Business Plan Template The One-Page Business Plan is a tool to support franchisees in goal setting and strategic planning.

It allows users to visualize projections and clinic success using customized data.

Download the One-Page Business Plan Template on FranConnect  View detailed instructions on how to export supporting data from MicroStrategy   Questions? Contact Marianne Angell, Senior Director of Franchise Operations, at marianne.angell@thejoint.com.

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MARKETING + PUBLIC RELATIONS TOOLS + RESOURCES Marketing Automation Overview & Messaging Guide This updated resource outlines The Joint’s marketing automation process and all current campaigns managed by the CSC. Download Marketing Automation Overview: The Joint Messaging Guide   Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

Social Media Made Simple Local Playbook This guide was created specifically for clinic teams and outlines clear strategies for posting to social media and other community platforms. The playbook also contains monthly content calendar tips, recommended tools and guidelines for managing responses.

Download Social Media Made Simple: The Local Playbook for Busy Clinics  (Updated Sept. 2025) Q uestions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

SEO Unleashed Webinar Recording + Presentation Materials On May 1, The Joint and Coegi partnered to host a webinar on driving SEO momentum in 2025 and opportunities for implementing SEO at the local level.

View the webinar recording  Access the presentation slides  Download the SEO Unleashed: 2025 Search Marketing Playbook for Clinics  (Updated Sept. 2025) Q uestions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

Community and Review Management Guidelines The Joint has implemented new Community and Review Management Guidelines for social media and review response management.

View the Community and Review Management Guidelines  All clinic staff, managers within a franchise organization and any third-party partners (outside of OTT or Coegi) that assist in local social media management are required to utilize these guidelines for all interactions across all social media and review platforms.  Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

Social Media Influencer Guide Interested in leveraging a social media influencer from your local market? The Joint has developed resource guides to help franchisees and co-ops source and evaluate a local influencer.

Social Media Influencer Guide: Includes guidelines for reaching out to local influencers, best practices for compensating influencers and sample messaging and collaboration ideas.

Working With The Joint Chiropractic: A guide that can be provided to influencers upon entering into a partnership. It covers partnership expectations, including best practices for authentically portraying their in-clinic experience to their followers.  Questions? Please contact Heather Zielinski, Senior Content Manager, at heather.zielinski@thejoint.com.

 BACK TO TABLE OF CONTENTS

ISSUE 112 | SEPTEMBER 2025 | 17

TRAINING + DEVELOPMENT TOOLS + RESOURCES DCs

Continuing Education Resources The Joint’s DCs have exclusive access to affordable, high-quality online continuing education courses and webinars through DC Online and Cleveland University-Kansas City (CUKC). The courses meet licensure requirements for many states while also advancing personal development and chiropractic education.

Access DC Online's catalog of 46 CE courses  Use promo code THEJOINT10 at check out for a 10% discount.

View available courses through CUKC's SmartChoiceCE   Questions? Contact Dr. Dustin DebRoy, D.C., Manager of Education and Relations, at dr.dustin.debroy@thejoint.com.

"Successful Promotions” eLearning The new “Successful Promotions” course is designed to train clinic staff on how to leverage the promotion guide to effectively plan and execute promotions.

This 20-minute elearning course replaces individual promotion-specific training courses. Going forward, once the “Successful Promotions” elearning is complete, learners will only need to review new promotion guides.

To access the course, log into The Learning Center, scroll down to “Featured Courses” and click Start on the course tile.  Questions? Please contact training@thejoint.com.

FRANCHISEES AND MANAGERS WITHIN A FRANCHISE ORGANIZATION

Training Rollout Guides In The Learning Center, franchisees and managers within a franchise organization can access Training Rollout Guides. Each guide outlines the intended audience, the type of content and enrollment and completion requirements for a particular course or curriculum. In addition, the guides provide strategies and best practices for a successful learning experience.

To locate the Training Rollout Guides, follow the steps outlined below: •

Log into The Learning Center.

•

Open the Resources section and navigate to Business, Marketing, Operations > Operations > Leadership.

•

Select the Training Rollout Guide and click Open.

 Questions? Please contact training@thejoint.com.

Chiropractic 101 Curriculum Chiropractic 101 is designed for WCs and non-doctor team members to gain a foundational understanding of what chiropractic is, the impact it has and how to communicate the basics to others. The three courses in the curriculum include Introduction to Chiropractic, Anatomy & Adjustments and Patient Communication Strategies.

•

To self-enroll, log into The Learning Center, open the Catalog and navigate to Business, Marketing, Operations > Operations > Front Office. Locate the course and click enroll.

WCs and non-doctors should work with their manager to determine if and when to take this training.  Questions? Please contact training@thejoint.com.

18 | BACKBONE

August Leaderboard Metrics Each month we highlight the performance leaders on some of our critical metrics. Find out who made the August leaderboards below!

TOP 10 NEW PATIENT PERFORMERS

TOP 10 SALES PERFORMERS

MIDLAND

LAWTON

$142,136 IN SALES

354 NEW PATIENTS

San Angelo (TX)

$133,051

Tracy (CA) 292

Downey (CA)

$128,895

Midland (TX)

273

Summerville (SC)

$116,158

Greeley (CO)

214

Sparks (NV)

$108,444

Odessa (TX) 200

Natomas (CA)

$107,375

Lakeland South (FL)

$100,704

Lakeland South (FL)

196

Vacaville (CA)

$97,574

Abilene (TX)

189

Menifee (CA)

$95,993

Grand Junction Rimrock (CO)

189

Murfreesboro (TN)

$95,962

Springfield Southeast (MO)

183

TOP 10 ACTIVE MEMBER GROWTH PERFORMERS

Pueblo (CO) 182

AM GROWTH

AM GROWTH %

AMS BEGIN

AMS END

1

Mt. Prospect (IL)

222

45.31%

490

712

2

Bloomingdale (IL)

181

40.77%

444

625

3

Mint Hill (NC)

166

39.62%

419

585

4

Lawton (OK)

156

305.88%

51

207

5

Tracy (CA)

142

4733.33%

3

145

6

Spring Hill FL (FL)

100

232.56%

43

143

7

Clear Lake (TX)

97

16.25%

597

694

8

Grand Junction Rimrock (CO)

84

1680.00%

5

89

9

San Mateo (CA)

76

281.48%

27

103

10

Pueblo (CO)

73

23.70%

308

381

TOP 10 CONVERSION PERFORMERS

CONVERSION %

PROSPECTS

1

Scottsdale Shea (AZ)

96.4%

27

28

2

Gardens Square Center (FL)

94.3%

33

35

3

Monterey Park (CA)

90.6%

48

53

4

Aiken (SC)

86.2%

50

58

5

Cumming Town Center (GA)

84.0%

68

81

6

Hampton (VA)

83.7%

77

92

7

Jupiter (FL)

82.9%

58

70

8

Salinas (CA)

82.4%

126

153

9

Cascade Park (WA)

81.9%

118

144

10

Wescott (SC)

81.3%

117

144

ATTRITION %

CANCELS

AMS BEGIN

TOP 10 ATTRITION PERFORMERS 1

Spring Hill (FL)

2.3%

1

43

2

Encinitas (CA)

3.6%

14

386

3

San Mateo (CA)

3.7%

1

27

3

Mira Mesa (CA)

3.7%

13

348

5

Gardens Square Center (FL)

3.8%

13

340

6

Southlake (TX)

4.1%

19

464

6

Lone Tree (CO)

4.1%

20

485

8

Willow Bend (TX)

4.3%

29

667

9

Lake Pleasant (AZ)

4.6%

24

524

10 Cary (NC)

4.8%

14

293

10 Buckhead (GA)

4.8%

25

516

TOP 10 COMP % PERFORMERS

 BACK TO TABLE OF CONTENTS

CONVERSIONS

COMP %

2025 SALES

1

San Francisco Lakeshore (CA)

219.6%

$33,481

2

Capitol Hill (DC)

190.2%

$42,641

3

McDonough (GA)

135.7%

$32,656

4

Marina Del Rey (CA)

117.4%

$35,557

5

Tomball Parkway and West Road (TX)

105.9%

$17,367

6

North Las Vegas (NV)

104.8%

$31,474

7

Moore (OK)

100.8%

$26,969

8

Easton (MA)

100.0%

$30,488

9

Post Falls (ID)

85.6%

$26,388

10

Victoria (TX)

84.2%

$47,756

ISSUE 112 | SEPTEMBER 2025 | 19