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FROM SANJIV'S DESK

President and CEO, Sanjiv Razdan

Dear Franchisees and The Joint Community,

In this season of Thanksgiving, I would like to take a moment to pause, reflect, and express my gratitude to each of you for making our mission possible every day.

To our franchisees, clinic teams, RD partners and teams and CSC and Field Teams – thank you for your dedication and passion for our mission and strengthening our brand. Whether you are a Wellness Coordinator or doctor serving patients within the clinics or provide support to the system behind the scenes, your collective effort allows us to deliver on our promise of accessible, patient-centered chiropractic care.

Every year, we serve more patients than ever before and help millions of people to find relief from pain. I am incredibly excited about the future of The Joint and remain committed to executing the initiatives that will drive sales and clinic profitability. Our pricing pilots are underway in select markets, and we recently announced an extension of Align One so that we may continue assessing it as a replacement to the Flex Plan. With these and other important strategies in place, we are moving forward with the intention to reignite growth within our system.

We are entering our most important promotional period of the year with the start of our Back Friday Sale and the upcoming End of Year Wellness Sale. These campaigns play a vital role in helping us finish the year strong and set the foundation for momentum into the new year. The Clinic Support Center has provided resource materials and training guides to support clinic teams with staying engaged and executing with consistency. Please turn to page 7 for more information.

Thank you again for everything you do and for the energy you bring to our mission. Let’s remain aligned on a unified path to success and continue working with purpose, partnership and a shared commitment to helping more people experience the benefits of chiropractic care.

Wishing you and your families a joyous and meaningful Thanksgiving season.

Together we serve,

Sanjiv Razdan

October Clinic Openings

KENNETH AND SARAH PERFIDO (Groton, CT)

TOTAL CLINICS OPEN: 962 FRANCHISED UNITS: 885

GO Elite: A New Level of Best in Class for Grand Openings

There are no GO Elite clinics during the period of October 6, 2025 to November 5, 2025.

April 13 – 15, 2026

Stick Resort Scottsdale, AZ Conference and hotel registration open on January 5, 2026!

Please do not contact Talking Stick Resort directly or reserve your room through the hotel website. All hotel reservations will be completed through the conference registration website.

$67 Window Clings Available Soon

Get the 2026 evergreen set on Dokshop starting on December 9

Arefreshed lineup of window clings is on the way – just in time to refresh your clinic’s look for the new year! Starting in December, clinics will have the opportunity to choose from nine new image options that represent patients in suburban, regional and industrial markets and highlight our key marketing personas from blue-collar to active to sedentary audiences.

To minimize clinic costs while maintaining impact, the updated designs are intentionally more evergreen , reducing the need for frequent replacements while keeping our brand presence consistent across the system. The design selections available additionally reflect direct franchisee feedback for more photography options.

By purchasing during the dedicated order window, clinics can save up to $76 on the cost of their window cling. Prisma will use existing clinic profile data to determine the correct material and format for each location, so clinics won’t need to select specifications during ordering.

Stay tuned for more details closer to the start of the order window!

KEY DATES

December 9: Order Window Opens

December 23: Order Window Closes

January 30, 2026: Materials arrive in clinics

End of Year Clean Up THE LEARNING CENTER

Everyone has a role to play in keeping user profile information and course transcripts up-to-date. It’s a good habit to take a moment to do some end of year clean up in The Learning Center. Take time this November to review your user lists and transcripts to ensure they contain accurate information and that your team is making use of all the tools and materials available to your clinic in The Learning Center.

To do Across

TLC Admins:

Users List Clean Up

Deactivate users who are no longer employed at The Joint.

Review each user’s information for accuracy. This includes: Email, Job Title, and Department

Enrollment Clean-Up

Review incomplete courses and follow up with staff.

Unenroll users from training that’s no longer relevant to their role, and ensure all have completed mandatory courses.

Review Saved Reports

Remove unused saved report layouts and review and pin report layouts used regularly.

Questions?

For support with these tasks, please refer to The TLC Admin Quick Reference Guide and The Learning Center FAQ

Contact training@thejoint. com for help

1. Page where admins and users may view history and download certificates

6. Required username format

7. Contact ___________@thejoint.com for questions about course materials

8. Foundational chiropractic knowledge course for front office staff

9. To return to a course already in progress

10. Date when enrolled learners must complete a course

11. Printable list of coursework and enrollments

12. Click _________ to start a course not automatically assigned Down

1. TJC’s centralized learning platform (acronym)

2. One-stop shop for TJC learning materials and resources

3. Building knowledge and skills after completing onboarding

4. For technical assistance, contact this person

5. A user can enroll into a single _________ or a curriculum

9. Flashcards, guides, and other training reference materials are found in ____________

Year-End Promotions Offer Key Opportunity to Keep Patients on the Path to Wellness

The Joint’s annual Q4 promotions are officially underway, providing clinic teams with a great opportunity to connect with patients and help them prioritize their wellness this holiday season.

Back Friday Sale Continues Through December 8

Clinic teams are currently executing the Back Friday Sale and offering patients our best deal on packages for the entire year. The CSC’s direct marketing campaign began on November 17 with targeted emails, the start of a paid social media campaign and mobile app push notifications to eligible patients.

TOOLS + RESOURCES

Back Friday Promotion Guide

End of Year Wellness Sale Promotion Guide

If you still have questions on aspects of the promotion, the Back Friday Promotion Guide contains details on local and national marketing tactics, scripts and talking points for WCs and DCs and more.

End of Year Wellness Sale Begins on December 1

The End of Year Wellness Sale returns to provide patients with our best possible pricing of the year when they prepay for care.

• Primary Advertised Offer: Buy 10 Months, Get 2 Months Free

• Offer for Florida Clinics: Buy 5 Months, Get 1 Month Free

SPECIAL NOTE: Patients that purchased a Wellness Plan during the 2024 End of Year Wellness Sale will have a plan expiration date of December 1. In order to presell these patients and inform them of the offer prior to their expiration date, the offer will be live in AXIS on November 24.

KEY DATES

November 17: Back Friday Sale begins

November 24: End of Year Wellness

Sale live in AXIS

December 1: End of Year Wellness

Sale begins and Back Friday call lists removed from Carbon

December 8: Back Friday Sale ends

January 13, 2026: End of Year Wellness

Sale ends

"Successful Promotions” Training Course

This course is designed to help clinic staff understand the promotion guide and utilize it during a promotion. It only needs to be completed once, but may be retaken if needed to refresh promotion execution knowledge and skills.

To access the course, log in to The Learning Center and scroll to the Featured Courses on your Learner Dashboard or go to the catalog and navigate to: Business, Marketing, Operations > Marketing > Marketing Courses > Promotions.

These year-end promotions are an opportunity to boost performance as well as reinforce our commitment to patient wellness during a busy season. Staying engaged, promoting with genuine care and enthusiasm, and keeping the patient at the center of every interaction will help drive meaningful results.

Dr. Andrea Mendez, D.C. is November’s Top Doctor Award Winner

Thank you to all those who continue to nominate outstanding chiropractors from our system for the Top Doctor Award.

Congratulations to Dr. Andrea Mendez, D.C., the Top Doctor Award recipient for November!

Community Outreach: Dr. Andrea Mendez, D.C.

The Joint Chiropractic – Snellville in Snellville, GA

Nominated by: Joe Burum, Franchisee

From career days at local elementary and middle schools to church and community festivals, Dr. Mendez participates in a wide range of wellness events to help build awareness for The Joint and create trust within the community. She speaks to patients of all ages about health, movement and posture and uses simple activities, spine models and posters to educate about chiropractic. Her approach presents the clinic as trustworthy, caring and approachable and strengthens the clinic’s reputation with prospective patients. Dr. Mendez is originally from Guatemala and her Spanish fluency helps broaden access to care for Snellville’s diverse community. She has served as Clinic Director for five years and enjoys hiking, trying new recipes, reading and spending time with her son.

Ready to nominate a Top Doctor? Review the eligibility requirements, then complete the nomination form Submissions are accepted on an ongoing basis.

 Questions? Contact Dr. Dustin DebRoy, Manager of Education and Relations, at dr.dustin.debroy@thejoint.com

WC Profile: Kris Cook

The Joint Chiropractic – Murray Hill (OR)

Kris Cook wanted to work at The Joint to be part of a mission-driven organization that closely aligns with her personal and professional values. Nearly seven years later, she has played an important role in the re-opening of the Murray Hill clinic by creating a welcoming and supportive environment for every patient.

Kris builds genuine connections with all patients from the moment they walk through the door, setting the tone for compassionate, patient-centered care. This dedication to fostering trust and comfort has helped increase Murray Hill’s active members to over 300 patients in a few short months.

Prior to The Joint, Kris owned a game shop, combining her love for community and all things nerdy. She loves sloths, even collecting sloth-themed items, and never turns down a good dessert, especially pastries!

Turning Interest Into Action Through Lead Nurturing

80%

of leads never convert without consistent follow-up within 24 hours.

Every day, people express interest in your clinic, creating opportunities for your business to grow. The difference between gaining a lead and converting the lead into a loyal patient, however, often comes down to what your clinic does next.

Why Clinic-Level Lead Nurturing Matters

The CSC deploys ongoing automated email communications to nurture leads who have claimed the $29 New Patient offer but haven’t yet visited your clinic. These automations keep The Joint top of mind and encourage consumers to take the next step toward care. However, it’s your clinic’s outreach that turns initial interest into their first visit.

75%

of patients are more likely to choose a doctor who communicates personally and promptly.

Timely outreach leads to action. Following up doesn’t just remind patients about the $29 New Patient offer; it’s the catalyst that gets them to take the next step in their care. Each call, text, or voicemail reinforces that your clinic is there and ready to help.

How To Convert Leads Into First-Time Visits

After your clinic receives a lead, try one or more of the best practices outlined below:

• Call as soon as possible: Contact every new lead within an hour. This increases the chance they’ll come in while their interest is still high.

• Leave a voicemail if there's no answer: Use the scripts in the WC Manual as a guide, but customize your message to match your communication style. Be sure to include any key clinic details, such as hours or location.

• Follow up with a text message: If the lead has opted in to receive SMS text messages, send a short, friendly message if they don’t answer your initial call. People are more likely to respond to a text than answer an unknown phone number. Text messages can only be sent to leads who have opted in to receive marketing and promotional messages. Confirm opt-in status by reviewing their communication preferences in Carbon.

• Offer clear next steps: End each conversation with an invitation to visit. Confirm their preferred day or time and offer to send directions or parking information.

• Stay consistent: Reach out more than once. Attempt to make contact the same day, again the next day, and once more later in the week if you haven’t been able to speak with them.

Final Takeaway

The automated emails sent by the CSC are designed to nurture your leads, but it’s your clinic’s next move that gets people in the door. Together, they create a connected experience that turns interest into action. Download the Marketing Automation Guide to reacquaint yourself with the communications already being sent on your behalf and ensure your in-clinic efforts work seamlessly alongside them.

December Social Media Content Ideas: Wrap Up the Year with Wellness

As the year winds down, it’s the perfect time to bring warmth, gratitude, and fresh motivation to your social media content. Between the holiday hustle, New Year’s resolutions, and the desire for a fresh start, December offers endless opportunities to create posts that keep your clinic’s feed merry, meaningful, and full of wellness!

Download December’s Social Media Resource Guide for sample posts, fresh content ideas, and more!

Clinic Spotlight: The Joint Chiropractic –Greeley (CO)

@thejointchirogreeley

This month, we’re highlighting The Joint Chiropractic – Greeley in Greeley, CO for their consistent, trendsavvy, and community-driven approach to social media. Their content balances education and entertainment, making chiropractic care feel approachable, relevant, and part of everyday life.

Community Connection

Greeley frequently showcases real patients, team members, and in-clinic events like Patient Appreciation Day which creates a welcoming, authentic presence that strengthens local relationships.

Trend Participation

They excel at spotting and adapting social media trends, creatively tying chiropractic and wellness into trending audio and formats to keep content fresh and engaging.

Consistency

By posting regularly (about once a day) the clinic maintains visibility, builds familiarity, and keeps followers engaged with valuable, on-brand content.

Why It

Works

Their approach proves that when clinics combine creativity, consistency, and community connection, they can build lasting trust and engagement online. Great work to the Greeley team for leading with authenticity and energy!

Chiropractic Connections: Building the Brand Across the Country

The Joint is excited to sponsor several premiere professional chiropractic events in 2026. If you are interested in assisting at an event, please contact careers@thejoint.com

Event

ACA Engage 2026

Parker Seminars

ACCRAC 2026

Sherman College Lyceum

Logan University Symposium

FCA National Convention & Expo

Palmer Homecoming

Life University Vision Extravaganza

Location

Arlington, VA

Las Vegas, NV

Kansas City, MO

Boiling Springs, SC

Chesterfield, MO

Orlando, FL

Davenport, IA

Atlanta, GA

Participating in a Local or Regional Chiropractic Event?

Dates

January 22 - 24, 2026

February 26 - 28, 2026

March 26 - 28, 2026

April 30 – May 2, 2026

May 1-2, 2026

August 27 – 30, 2026

September 17 – 19, 2026

TBD

If you are a franchise organization or Co-op that is partnering with a professional chiropractic event in your area, email communications@thejoint.com with the name and date of the event for the opportunity to be featured in an upcoming issue of BackBone!

THE JOINT IN THE NEWS

Earlier this month, Dr. Dustin DebRoy, D.C., Manager of Education and Relations, was featured in articles from major national media outlets, including Men’s Journal and U.S. News and World Report . These stories position The Joint as an authority on holistic approaches to pain.

Men’s Journal Features Dr. DebRoy as Subject Matter Expert

Dr. DebRoy’s expert insights were recently featured by Men’s Journal in a story on exercising with shoulder pain. Dr. DebRoy’s insights and recommendations are prominently included throughout the article, which reached over 7.6 million online readers.

Read “The right way to train around shoulder pain, according to experts” now!

Over 26 Million Readers View Article on Chronic Pain Relief

Dr. DebRoy is one of just four industry experts selected to provide insights for an article by U.S. News and World Report on managing chronic pain. He specifically discusses a holistic approach to managing chronic pain, including adjusting posture, using ice or heat and making lifestyle modifications to support ongoing management. The article reached 26.1 million online readers.

Read “Expert tips for chronic pain relief” now!

Looking for content for your local

social media pages?

Share stories from our Newsroom and make sure to follow The Joint Chiropractic on social media, such as LinkedIn. Like, comment and share our news and stories to amplify our brand.

REAL ESTATE AND CONSTRUCTION TOOLS + RESOURCES

FRANCHISEES

Updated 2025 Construction Manual

The Construction Department has released a revised version of the 2025 Construction Manual. This document outlines the standards, procedures, and expectations for planning, building, and managing a construction project with The Joint.

Download the guide on FranConnect 

 Questions? Please contact construction@thejoint.com

TALENT ACQUISITION TOOLS + RESOURCES

FRANCHISEES

JazzHR Job Posting Guide

The Talent Acquisition Team has announced a new process for submitting job ads in JazzHR that offers more ownership and control over posting about and managing open roles.

Download the new Job Posting Guide from FranConnect 

NOTE: The Job Opening Request Form has been archived and is no longer accepting responses. Franchisees should post open roles directly in JazzHR through the new process outlined in the Job Posting Guide

 Questions? Please contact careers@thejoint.com

INFORMATION TECHNOLOGY TOOLS + RESOURCES

FRANCHISEES

Windows 11 Upgrade Instructions

The Joint recommends upgrading any in-clinic computers currently operating on Windows 10 to Windows 11 before Microsoft support for Windows 10 ends on October 14, 2025.

Download the Windows 11 Upgrade Instructions from FranConnect 

There are no immediate implications as a result of this change, however it is important to note that any in-clinic computers operating on Windows 10 will not receive security updates or technical support from Microsoft after October 14. This will result in devices becoming increasingly vulnerable to malware and viruses over time

 Questions? Please contact the IT HelpDesk either by submitting a ticket or by calling 480-245-5960, ext. 3.

FRANCHISEES

PCI Questionnaire Support Guide

Each year, franchisees receive an email from support@pciapply.com with a link to log in and complete the PCI questionnaire in order to ensure exemption from monthly PCI fees. To support franchisees with completing this process, the IT Team has created a guide that contains all recommended answers needed to complete the annual PCI questionnaire.

Download the PCI Questionnaire Support Guide 

 Questions? Contact Mark Elias, Regional Sales Director for Paysafe, directly at mcps.thejoint@gmail.com

OPERATIONS TOOLS + RESOURCES

FRANCHISEES + CLINIC TEAMS

Spanish-Language Forms Now Available on Dokshop

Spanish-language versions of the documents outlined below are now available on Dokshop. The forms can be downloaded and customized to reflect each clinic’s business entity and location.

• Purchase Agreements (including Wellness Plan with Kickstart, 5+1 Wellness Plan Addendum, Flex Plan and Packages)

• Intake Bundle

• Cancellation/Freeze Forms

• State Addenda

• Records Request Authorization Form

 Questions? Contact Dr. Kevin Lees, D.C., Director of Chiropractic Operations, at dr.kevin.lees@thejoint.com

FRANCHISEES

Wellness Plan Kickstart Report in MicroStrategy

The Wellness Plan Kickstart 2025 report is now available in MicroStrategy. The report breaks down Wellness Plan Kickstart Pricing option sales and shows incremental revenue gains by clinic.

Access the report 

 Questions? Contact your RD or BSC partner.

FRANCHISEES

Report Card Tool + Training Webinar Recording

The Report Card is a tool for measuring and evaluating performance against key metrics in order to achieve clinic goals and objectives and elevate clinic performance. The Report Card is available in MicroStrategy.

Download the video on FranConnect 

 Questions? Contact Marianne Angell, Sr. Director of Franchise Operations, at marianne.angell@thejoint.com

FRANCHISEES

Clinic Health Report

Please follow the steps outlined below to access Clinic Health Report in MicroStrategy:

1. Log in to MicroStrategy 

2. After logging in, type Clinic Health Report into the search bar in the top right corner.

3. The report should appear in the search results. Click the report to open it and begin using it.

 Questions? Contact Chad Covington, Director of Enterprise Data Analytics and Architecture, at chad.covington@thejoint.com.

FRANCHISEES

One-Page Business Plan Template

The One-Page Business Plan is a tool to support franchisees in goal setting and strategic planning. It allows users to visualize projections and clinic success using customized data.

Download the One-Page Business Plan Template on FranConnect 

View detailed instructions on how to export supporting data from MicroStrategy 

 Questions? Contact Marianne Angell, Senior Director of Franchise Operations, at marianne.angell@thejoint.com

MARKETING + PUBLIC RELATIONS TOOLS + RESOURCES

FRANCHISEES

NEW! BrightLocal Report in MicroStrategy

All BrightLocal reporting is now available in MicroStrategy.

Access the reports 

 Questions? Please contact Tyson Clyne, Director of Digital Marketing Analytics and Technology, at tyson.clyne@thejoint.com

FRANCHISEES

NEW! Marketing Recap from October 30 Monthly Pulse

This document outlines the November-January marketing plan, including next steps for the $500 reallocation to the National Marketing Fund, and includes an FAQ to provide additional information.

Download the FAQ from FranConnect 

 Questions? Contact Andrea Price, Director of Brand Marketing, at andrea.price@thejoint.com

Marketing Automation Overview & Messaging Guide

This updated resource outlines The Joint’s marketing automation process and all current campaigns managed by the CSC.

Download Marketing Automation Overview: The Joint Messaging Guide 