1 The National Hair Journal Summer 2013
Marketing Hair Club – What Next? Aderans top execs look to the future
Page 24
Technology Lasers Heat Up Don’t miss the boat
Page 16
Medical
Hair Replacement
Training the Doctors
Discover the Tapes
ISHRS President is committed to education
Meet Shane Stott, CEO Walker Tape
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Volume 16 No 66
Too Much Hair? Gillette wants you to think so.
Shaving your face is not enough for Gillette. Now the company is trying to persuade men that body hair has to go too! Ever since Gillette introduced the first safety razor in 1904, the company has dominated the shaving market. It was one of the first companies to understand that the profit was in the blades and not in the device. The North American men’s grooming market continues to grow and is expected to reach $5.8 billion in 2016 according to Euromonitor International. But even as the shaving market expands, it seems this is not enough to satisfy Procter & Gamble, the owners of Gillette. Even though they have 42% market share of the shaving market they are now aggressively seeking to expand from there into whole body grooming. What is their strategy? Simple. By convincing men that their girlfriends prefer a hairless body. The following advertisement in Esq. magazine illustrates this with a headline, “How does Hannah Simón like her man’s body styles?” To drive the message home, Gillette hired Kate Upton, voted the sexiest woman on earth! In a series of print ads and YouTube videos, Kate makes it clear that she prefers men who “body groom” and says that is up to women to guide their men. If Gillette can “boldly go where no blade has gone before” to create a new (profitable) market, surely there is still good business to be had maintaining or replacing hair where it should be – on top of the head!
The Professional Publication of Hair and Skin Rejuvenation
Cosmoprof 2013
Record attendance, exciting exhibits. Special report Pg. 12-13.
Photo Credit: Stormie Roberts
Who will you go bald for?
‘Be Bold, Be Bald!’ unites nation in fight against cancer Boston, MA - On October 18th 2013, ‘Be Bold, Be Bald!’ dares to ask Americans, “Who will you go bald for?” The fifth annual event, taking place on October 18th encourages people from all over the country to “go bald,” sporting a bald cap in a show of solidarity for those who don’t have a choice in losing their hair. Similar to a bike ride or road race, participants will encourage friends and family to sponsor them to go bald. To date, the event has raised more than $600,000 for more than 40 organizations, with approximately 10,000 participants across the United States. Organizations participating in the event range from small local groups to national brands such as the Dana Farber Cancer Institute, Livestrong, Prostate Cancer Foundation, the Leukemia and Lymphoma Society and Susan Love Research Foundation. Be Bold, Be Bald! was founded in honor of the late Mike Connell, co-founder and former Creative Principal of Boston-based advertising agency Small Army, in 2009 by friend and business partner, Jeff Freedman. Mike lost his third battle with cancer after a heroic two-year fight in 2007, leaving behind a wife and three children.
FDA Clears Another Laser Theradome launches LH80 SILICON VALLEY, CA - “Theradome”, a medical device company, has launched a new laser helmet to treat hair loss. Recently cleared by the FDA, the LH80 will initially be made
available on Indiegogo, a global crowdfunding platform. Theradome clinical trials indicated improved hair growth in 98 percent of patients and an increase in hair thickness, volume and density of 200% among users within six weeks. Theradome is committed to bringing therapies previously only available in a clinical setting into the home.
Summer 2013
Hair Club Offers Eyebrow Restoration
Boca Raton - Over 25 years ago, Hair Club catapulted “hairpieces” and “toupees” into the new world of “hair systems” and ”strandby-strand” technology. A few years later, it added hair replacement services for women and then help for children with hair loss. Medical hair restoration followed shortly thereafter as Hair Club moved with the times and cosmetic surgery began to take off. Today, Hair Club also offers eyebrow restoration as it begins to target the lucrative beauty market. As Hair Club states on its website, “Eyebrows
are an important part of the facial anatomy and oftentimes enhance someone’s personal appearance. So when a person’s eyebrows are thinner than they would like, or are simply absent from the face, he/she may feel selfconscious and even embarrassed.” Clients who qualify for this procedure meet with a Hair Club® board certified doctor specializing in hair transplants to discuss the desired eyebrow length, thickness, arch, and shape, to complement their facial structure.
New Image Does Lunch
Another Propecia Lawsuit
West Palm Beach, FL/ 09/13 - New Image Labs Corporation continues its partnership with Bald Girls Do Lunch, a nation-wide charitable organization empowering women with alopecia. The scope of the partnership ranges from support of various networking functions to conducting joint events, from providing resources to women with alopecia to educating the public as well as the hair replacement industry about this autoimmune hair loss disorder. Nearly 2% of the US population has a lifetime risk of developing the disorder, which affects males and females equally. “Even though alopecia areata is well known in the hair replacement industry, there is still much to be learned about the disorder, the real needs of women with alopecia and how to strengthen them to lead happy and successful lives,” says Tony Sciara, President of New Image Labs.
New Jersey - A new Propecia injury lawsuit has been filed in U.S. District Court. In the complaint, the plaintiff alleges he continues to suffer from sexual dysfunction, depression and cognitive impairment since using the hair loss medication a number of years ago. The plaintiff states that as a result of his Propecia use, he has suffered “severe and debilitating injuries, pain and suffering, economic loss and other damages.” He lists a number of counts against Merck in his lawsuit, including strict liability, negligence, breach of warranty, fraud, and unfair and deceptive trade practices. The plaintiff ’s wife is also seeking damages in the complaint, alleging her husband’s injuries have led to her “loss of his services and companionship” The plaintiffs are seeking compensatory, special, punitive, exemplary, double, and triple damages from Merck.
OnRite Supports Breast Cancer Awareness Month Ft. Lauderdale, FL. 09/13 - Breast Cancer Awareness Month is celebrated in October of each year to raise awareness for the disease that will affect approximately one in every eight U.S.-born women in their lifetimes. To show their support, OnRite is offering free pink wristbands to Gemtress and UltraTress customers for every $300 order.
Getting on the Bandwagon
Hair Growth Composition Receives US Patent San Diego, CA - Histogen, Inc., a regenerative medicine company developing therapies based on the products of cells grown under simulated embryonic conditions, has announced that the United States Patent & Trademark Office has issued patent 8,535,913, entitled “Soluble Composition for Promoting Hair Growth Produced by Hypoxic Culture of Fibroblast Cells”. Histogen’s “Hair Stimulating Complex” (HSC), covered by this new patent, is in clinical development as an injectable treatment for male pattern and female diffuse hair loss. Two company-sponsored clinical trials, HSC have resulted in statistically significant increases in hair count, density and thickness. In addition, the treatment has shown efficacy in difficult-to-treat patient groups, including women, older subjects and those with temporal recession region hair loss.
Women Rising Throughout the next decade, women will be the beneficiaries of the largest transference of wealth in the history of the United States and control two thirds of consumer wealth in the country. Women are now the majority of the workforce in the U.S. and fill the majority of managerial positions. For every two men who earn a college degree, three women will get theirs.