2012 Winter

1 The National Hair Journal Winter 2012

Hair Replacement

Education

From Bologna With Passion

The Secret Of Fibers

Discover quality hair from Italy

What you need to know

Page 7

Page 6

Volume 16 No 64

Monroe, CT. 01/13 - By 2014, the skin care market will reach $91 billion to become the largest sector of the beauty market, according to a study by Euromonitor International. Premium antiaging skin care products will continue to perform as the strongest growth sector over the next five years. As competition within this market niche intensifies, companies will continue to invest in new anti-aging skin care ingredients, formulations and technologies.

Collagen is what gives skin its structure, firmness and elasticity; problems occur when this begins to break down. Past generations used skin creams that temporarily plumped the skin to reduce the appearance of fine lines and wrinkles. Today’s most advanced anti-aging products seek to improve skin appearance at the cellular level. This can be achieved using technologies like microcurrent and light therapy or special serums and creams like Retinol that contain retinal which helps to restore normal cell function.

Hair Club’s New Spanish-Language Website

Boca Raton, FL. 02/13 - Hair Club has launched a new Spanish-language and mobile-optimized website to serve the fast-growing market of Hispanic American consumers. Having been committed to serving the Hispanic market for years, the website is the latest in the company’s customer service and marketing initiatives designed for Spanishspeaking clients, who today represent more than 15% of Hair Club’s® new business. Hispanics today make up approximately 16 percent of the nation’s population, accounting for roughly one in every six U.S. residents. Having experienced close to a 50 percent population increase within the last decade, Hispanic Americans are now the nation’s second-largest consumer market after white non-Hispanics.

Additionally, in a 2012 Hair Club® sponsored survey, it was found that Hispanic Americans are nearly twice as concerned about their hair loss as White Non-Hispanics. Recognizing these market trends, Hair Club has bolstered its service offerings to most effectively reach this expanding population and deliver leading hair restoration solutions geared specifically to the needs of Hispanic men, women and children. Hair Club attributes much of the company’s earlystage growth to the classic television commercials starring company founder, Sy Sperling. Today, Hair Club continues to market its proven solutions through TV, web and radio advertisements. In 2010, Hair Club piloted a national campaign of new Spanish-language advertising and marketing campaigns featuring Hispanic clients. To date, these advertisements have resulted in over 40,000 new client inquiries.

Not Quite Madison Avenue!

Bald Men Use Heads As Billboards For $320 “BoldLogo.com” will display your logo or advertising message on the bald head of one of its “Baldangelicals.” The company claims that this “social marketing” is sure to be noticed, will arouse consumer interest and generate PR. Here’s how it works. Firstly, you purchase a date and location and supply a high-resolution logo design. Bald Logo then creates a temporary tattoo in vivid color and detail. The logo will be worn and prominently displayed throughout the duration of any specified event. Proof of performance is provided by photos taken every hour showing the “Bald Logo” agent in situ, standing next to

a bystander.

Bald Logo is skilled at promoting brands and will engage crowds and socialize. As the company states on its website, “A bald head is a blank canvas where, logos and branding can be showcased.” Company founder, Brandon Chicotsky adds, “We are bald, highly motivated and ready to promote your brand!”

Half of all profits are donated to the National Alopecia Areata foundation.

Places

One Of A Kind!

Salon Of The Year

Keeping up with Lucinda

Style and vision from North of the border

Page 16

Page 9

The Professional Publication of Hair and Skin Rejuvenation

Skin Care To Become Largest Sector of Beauty Market

Latino Demographic Increasingly Influential

People

Winter 2012

Early Baldness May Signal Cancer Risk

Melbourne, AU. 01/13 - Researchers in Australia are suggesting that men who lose their hair early in life are more likely to suffer prostate cancer. Research among 10,000 adults uncovered that men with high levels of testosterone, the hormone that can facilitate hair loss, may be more vulnerable to cancerous tumors later in life. Experts at the Cancer Council of Victoria in Australia monitored 9,448 men who were taking part in a longterm health study, called the Melbourne Collaborative Cohort study. The men, aged between 40 and 69 when the project began, were asked to score how much hair they had lost at the age of 20 and at the age of 40.

The results, published in the journal, Cancer

Epidemiology, Biomarkers and Prevention, showed men who were mostly bald at 40 were significantly more likely to develop early-onset cancer, which for some could be in their fifties or sixties. In a report on their findings the Australian team said: “Both prostate cancer and hair loss are strongly age-related conditions that are considered to be androgen (hormone) dependent. We found that baldness at the age of 40 might be a marker of increased risk of early-onset prostate cancer.” The study was carried out by researchers from the University of Melbourne and the Cancer Epidemiology Centre in Victoria, Australia and published in the peer-reviewed science journal: Cancer Epidemiology, Biomarkers and Prevention.

Thank You & Farewell

René of Paris Dead at 84yrs Los Angeles, 01/01 - Legendary hair stylist Follea President Michael Leigh commented, and wigmaker, René Hafid, known throughout “René of Paris was a great friend to me and the industry as “Rene of Paris” passed away on loving father to Follea founder, Daniel Hafid.

January 1st, 2013 in California. René created He will always live in our hearts as a warm, René of Paris in 1971 and incorporated in generous, larger-than-life personage and leader 1976. His innovative designs quickly made in the hair industry. His hair innovations have René of Paris one of the nation’s largest wig inspired the wig industry greatly. His work companies. No one knew about wigs when will continue to motivate wig designers and he started and to grow the business he drove manufacturers to provide customers with and flew to wig stores throughout the country beautiful, high-quality products.” Aderans telling people how they could change their Co., Ltd. bought Rene of Paris in 1989. See appearance and look beautiful in 30 seconds. Obituary, pPage 15.

There’s an app for that!

Cupertino, CA. 01/13 - Yes, you can cut, perm and color hair right on your iPhone. Listed among Apple’s top grossing apps is Toca Hair Salon, now in its second edition. No, it’s not for professionals, or even adults, but it

does introduce a new generation of pre-techies to the idea that hair is an important part of how you present yourself to your friends and to the world. Now if they could introduce a version for insurance companies to convince them that hairloss is a serious psychological blow, that would be real progress!

Leslie (Les) Martin Inducted into Hall of Fame West Palm Beach, 12/12 – Leslie (Les) Martin, original founder of New Image Laboratories, was awarded the Randy Martin Lifetime Founder’s Achievement Award 2012 at a special celebration at the Norton Museum of Art in West Palm Beach, Florida.

The Randy Martin Lifetime Achievement Award recognizes visionaries who have made outstanding contributions to the hair loss

industry. New Image President, Tony Sciara presented the awards trophy, “Your zeal is an inspiration and your fearless approach visionary. Together with all the other leaders in the hair loss industry, you now occupy a very special place in our “Hair Loss Hall of Fame”. Les Martin retired in 2011 when the company was sold to the Hiking Group. More information on page 4.

Wayne Rooney Voted Best Transplant

Famous UK soccer player, Wayne Rooney was voted “Best Celebrity Hair Transplant” in a survey carried out by Crown Clinic, Manchester. Following his well publicized procedure, Rooney was responsible for a 25% surge in young men seeking hair transplants. Elton John and celebrity chef, Gordon Ramsey were also in the top ten.

NIU LIVE 2013 - Mark Your Calendar!

New Image is gearing up for its 2013 annual conference, NIU LIVE 2013. It will take place right in the company’s backyard, at the West Palm Beach Marriott, West Palm Beach, Florida, only minutes way from Palm Beach International Airport.

To rediscover your passion, brush up your skills and get business questions answered, NIU LIVE 2013 surely has a class for you!

Mark your calendar today and plan on being there on October 19-21, 2013. For more information, visit www.newimagelabs.com.

2  The National Hair Journal Winter 2012

3 The National Hair Journal Winter 2012

A d i f f e re n t k i n d o f sunset - I am writing this editorial in the middle of the Pacific Ocean. I have been at sea for four days. I will be arriving in Hawaii tomorrow. I am, of course, aboard a cruise ship and, as with most extended cruises, a high percentage of the passengers are senior citizens. And that’s precisely why I booked this trip; I wanted to see how these baby boomers take care of themselves and what steps, if any, they take to maintain their health and appearance.

So what do I see? Well, it’s as if previous articles we have published in The Journal on antiaging are leaping off the pages and coming to life around me. Last night I shared my dinner table with four other passengers, all well into their 60s and all of them fully employed and still going to work. In the Lotus spa in the bow of the ship, women and men are already booking massage and facial appointments. As I sit in the ship’s library to write this article, men and women are running or striding past me on the deck outside to get their morning exercise. This is a generation that refuses to slow down and for whom retirement means staying active and looking good. If any readers doubt the huge business potential in the antiaging market, I invite them to do their own research. If you think my cruise ship experience is atypical, take a look at the “Silver Sneakers” program offered by many health clubs and paid for by medical insurance. Everywhere, men and women who ten years ago would have quietly slid into their sunset years are now actively investing in their wellness.

What does this all mean for hair care professionals? Well, we are not in the medical, fitness or diet business, but we are 100% in the business of anti- aging… above the neck! Am I trying to divert you from your core business of hair replacement when I urge you to consider adding skin rejuvenation to your client service?

Absolutely not! Hair and skin go together.

As I have commented in previous editorials, one without the other is only half the answer.

Great hair with tired skin is not a solution.

Great skin with thinning hair leaves the face without its natural frame. The two must go together - and we are the people with the skill set and experience to provide it.

O Canada! - In this issue, we go north of the border to bring you a Salon of the Year that exemplifies the flexibility and vision we all need to succeed in today’s market. HairFax is a second-generation hair replacement studio that is looking to the future. Francis Touchette took over the business from his father and could easily have taken the easy path and simply lived off the revenue generated by servicing his existing male clients. But that is not the route he chose to take. Instead, he recognized that the new world of anti-aging demanded new marketing skills – skills he did not inherit.

So he joined a marketing group that gave him access to the sophisticated marketing and

promotion materials he needed and allowed him to add the medical services his clients now expected. When we talked with Francis at his home in Ottawa, Canada, he urged other managers to learn from his experience and seek relationships with marketing groups or the major distributors. The world is moving too quickly today, says Francis, to go it alone.

False economy - Attendance at industry trade shows and conferences has been dropping as salon owners count their pennies. But is this a wise cost saving? We face the same cost pressures here at The Journal, but I can honestly say that there has not been a show that I have attended that was not beneficial – often in ways I could never have anticipated.

It might be a chance encounter with someone with special skills, a new product introduction or a salon owner who has faced a similar business challenge. Let’s face it, this is not a community of MBA’s or corporate executives; we are all flying solo and we need to share our tips, tricks and flight plans. The Internet has exposed our industry to new competition and we will not survive without constantly updating our products and our skills. Those trade shows are where these things happen and you are shooting yourself in the foot if you don’t take advantage of them.

Let’s hear it for 2013! – Things are getting better. Home prices are rising again.

Unemployment is going down. Finally, consumer confidence is trickling back. Smart business owner who continued to promote their services when times were tough and will benefit as wallets loosen and customers revisit their online bookmarks and search results. Manufacturers will be introducing new products as we go into 2013 and leading edge technologies like the Artas robot-assisted hair transplant process announce new features.

Look for new synthetic fibers in the hair addition market and the national rollout of the high-end Russia Collection. Expect luxury wear Follea to continue its expansion into the “need” market as it brings its sophistication to women and children with special needs. Watch the big distributors flex their muscles and offer new levels of education and marketing support and benefit from the halo created by the expanded Aderans Group as it promotes thinning hair solutions and rationalizes its medical and non-medical divisions. When you factor in the marketing expertise, new technologies and the cosmetic needs of an aging population, 2013 looks like the perfect hair-management storm!

Chris Webb

Editor in Chief

Coming Next Issue Product Safety – Exclusive interview with Nick Johnson, the developer of FumeIron, a hi-tech flat iron that removes formaldehyde and other dangerous gases for the air. Also a report from Numea, a manufacturer of all-natural beauty products that takes its responsibilities so seriously that even its offices leave no carbon footprint and all its packaging is fully biodegradable. And we talk with Ryan Margolin about the latest cosmetic adhesives from Professional Hair Labs and why that company invests so heavily in R&D. Robotics – The Journal goes to Silicon Valley to find out more about the revolutionary Artas System that offers new levels of surgical precision and provides a kinder, speedier hair transplant experience. In this interview, we talk with Restoration Robotics president, James McCallum about the development of the Artas System and what it means for the future of hair restoration.

Searching for Quality Hair – Associate editor Lynne Walsh, has just completed a three-month world tour searching for the highest quality hair. She shares her findings... and concerns in this personal report.

Francis Touchette in his St-Hubert clinic

4 The National Hair Journal Winter 2012

Marketing Hair Icon joins the “Hair Loss Hall of Fame Randy Martin Lifetime Founder’s Achievement Award 2012

By Elvira Amankwa, CMP, Marketing Manager, New Image Labs

The Celebration - It was a balmy South Florida winter night, when New Image set out

on December 15, 2012 to honor an industry veteran who has truly left his mark. The venue for this special celebration was worthy of the occasion – the eclectic Norton Museum of Art in West Palm Beach, Florida. Set amongst startling works of art, New Image gathered for a special night of celebration and happy commemoration. The honoree - no one less than Leslie Edward Martin, known as Les Martin. The night of celebration included tantalizing cocktails, a delicious dinner as well as a moving awards ceremony with presentations. Entertaining dancing rounded out a memorable night.

The Award - Inspired by the late Randy Martin, New Image instituted the “Randy

Martin Lifetime Achievement Award” in 2009 to recognize leaders in the global hair loss industry. To this day, the “Randy Martin Lifetime Achievement Award” is the hair loss industry’s most prestigious award. At the awards celebration, Tony Sciara, President of New Image, highlighted the special place Les’ late wife Kae and late son Randy have in the hair loss industry: “It’s impossible to honor you tonight without mentioning Kae and Randy. Life is relentless and moves on, but both of them are always with us right here in our heart and spirit. You, Kae and Randy were a tremendously powerful trio propelled by one shared dream: to elevate the hair loss industry.

Together you have shaped our industry and the impact you left is lasting. Your zeal is an inspiration and your fearless approach visionary. Together with all the other leaders in the hair loss industry, you now occupy a very special place in our “Hair Loss Hall of Fame”. Congratulations to you and thank you again for your immeasurable contributions to the hair loss industry.”

The Legacy - Les Martin’s role as a leading pioneer in the hair loss industry has earned him the respect of his peers. With his entrepreneurial zeal and vision, he helped shape the industry.

Les Martin started out in the hair business in the sixties in Canada, pioneered factories in Korea and China and helped build New Image’s position as a market leader. After close to fifty years in the hair loss business, he retired in 2011 when the company was sold to the Hiking Group.

The Call - The “Randy Martin Lifetime Achievement Award” recognizes men and women

who have made outstanding contributions to the hair loss industry. The program is open to the public and self-nomination is possible. The selected Award Recipient becomes a Hair Icon and is inducted into the “Hair Loss Hall of Fame”. Entries are received from January 1st to August 31st each year and may be submitted online and by regular mail. The cut-off date for entries is August 31st. A standing, non-partisan Nomination Committee of five professional members starts the review of entries on September 1st of each year. The final selection is made on September 30th and an official announcement of the winner is made on October 1st.

The following pointers summarize what the Nomination Committee is looking for in a Hair Icon: • Reputable profile within the industry • Significant career achievements • Dedication to life-long learning • Inspiration to peers and associates

• Engagement in community service • Great vision and aspiration for the future • Lasting legacy to share

Are you the next Hair Icon? Do you know someone who deserves this prestigious accolade? Is there a professional you would like to nominate? Check out www.thehairicons.com for more details or call Elvira Amankwa at 1-800-359-4247 ext. 302.

For the legacy to continue.

For the future to be shaped.

For the industry to be elevated.

New Image Supports Susan G. Komen Foundation West Palm Beach, 11/12 — New Image Labs recently completed a National Breast Cancer Awareness Month fundraiser and donated $3,340 to benefit the Susan G. Komen for the Cure Foundation. New Image employees were inspired to support the cause with activities culminating in a pink “Decorate Your Workspace” contest and fun pink company pictures. The fundraiser was extended to New Image customers; for every woman’s hair system purchased by participating hair loss studios, New Image donated $10 to the foundation. As an added bonus, the studio that purchased the most women’s hair systems was awarded three free women’s hair systems to donate to a medical client with financial needs. “Advanced Appearance,s” a hair loss studio from the United Kingdom, was the proud winner.

BOSLEY TRUE SOLUTIONS Bosley is YOUR SOURCE for all FDA approved hair loss treatments.

BOSLEY The World’s Most Experienced Hair Restoration Expert

®

800-897-5152 www.bosley.com

Professional services provided by the licensed physicians of the Bosley Medical Group.

FOLLICULAR UNIT TRANSPLANTATION • LASER THERAPY • PROFESSIONAL STRENGTH HAIR PRODUCTS • ORAL & TOPICAL MEDICATIONS

5 The National Hair Journal Winter 2012

To Build Credibility, There’s Nothing Like A Book How to Create Yours with a Minimal Investment of Time, Money By: Michael Levin

Step 2. What’s the biggest problem they

How do you build trust with clients when people have lost faith in the markets – and advisors, too?

face? Are they baby boomer afraid of losing their jobs? Are they professionals wanting to maintain their youthful appearance and vitality? What keeps them up at night?

Step 1. Define your market niche. Who do you want to reach? Who can make you the most money? Don’t think about writing a best-selling book – think about a best-earning book. Your niche will make you rich. So who’s at the heart of your target audience?

Step 6. Have a cover designed for your book on a website like 99Designs.com, which aggregates graphic design work for a remarkably low fee. You can get a great cover for less than $300.

Direct – have someone tech-savvy in your office follow the fairly straightforward process.

Within hours, you’ll have a book that’s available on Amazon as a download for the Kindle.

Have You Heard About Pulse Wave Energy?

Only two devices on the market feature this technology!

Simply put, Pulse Wave technology is the next generation in Laser Hair Therapy.

Step 8. Offer the book as a free PDF download to people who visit your website in exchange for contact information.

Step 9. Use Amazon’s CreateSpace program to get physical books printed, which you can use as leave-behinds with prospects and as a way of getting valuable speaking engagements.

Step 10. Throw yourself a book launch party – put it in the local news media – and invite current clients to come and bring friends. Sign books, create amazing new credibility for yourself, and laugh all the way to the bank!

About Michael Levin: New York Times best-selling author Michael Levin runs www.BusinessGhost.com, which specializes in ghostwriting books for financial services professionals.

There are new products that have adopted this technology, and more are sure to follow. Read about these products and the evolution of Laser Hair Therapy on our website!

Have You Heard About Pulse Wave Energy?

Onlyeveryday! two devices the market We see results Doon you? feature this technology!

Simply put, Pulse Wave technology is the next generation in Laser Hair Therapy.

There are new products that have adopted this technology, and more are sure to follow. Read about these products and the evolution of Laser Hair Therapy on our website!

Please visit our website to see even more amazing resultsDo acheived with Laser Hair Therapy.

We see results everyday! you?

Want to be Successful in the Laser Hair Therapy Business?

Become a HairConsultant.com affiliate. We have what it takes to establish immediate credibility and make sales with LLLT.

“Hairdressers Helping Hairdressers” Salon Industry Comes Together to Help Professionals Impacted by Hurricane Sandy Phoenix, AZ. 12/12 - The salon industry came together on December 9 in an unprecedented show of unity and support to raise awareness and money for hairdressers impacted by Hurricane Sandy. “Hairdressers Helping Hairdressers” was an industry-wide event held at Canoe Studios in New York City that was also broadcast live to allow beauty professionals world-wide to participate, including: Nick Berardi, Goldwell, Joico, KMS, Oribe, Sassoon, Sebastian, Wella, and Zotos, to name a few.

In addition, national distributors, Sally Beauty/BSG, SalonCentric and DePasquale Companies as well as Pivot Point International, made special donations to the cause. All ticket proceeds and donations benefitted the Professional Beauty Association’s (PBA) Disaster Relief Fund, established in 1955 to assist salon professionals as they begin to rebuild from natural disaster.

“This is the time we all leave our jerseys at the door and come together as an industry to support our own,” said Reuben Carranza, CEO for Wella North America.

AF TE R

Step 7. Upload the book to Kindle

AF TE R

So how do you write a book without bringing in a ghostwriter?

manuscript and have it professionally proofread. You can find proofreaders online.

BE FO RE

You already know far more about your field than you could easily fit into a 150-175 page book (the best size book for today’s shortened attention spans). People need to realize just how much you know about your specific area.

They need to know that you have a plan and a process that is effective and professional.

That’s something only a book can do – not a white paper, not a website, and certainly not a 140-character tweet!

S tep 5. Fact check the completed

BE FO RE

Keep in mind, you aren’t going into the book business — you’re using your own book to build your business. It doesn’t matter if you don’t sell a single copy. The idea is to demonstrate to prospective clients that you are the most trustworthy, knowledgeable authority in your field. That going it alone is not a great strategy. And that the value you provide far outstrips anything they could get from a website or from your competition.

in journalism from a local school — see some clips first, before you make an agreement — to interview you for an hour a day on each step in your process. Tell the person all the war stories, facts and figures, successful client engagements, everything that relates to each specific chapter of the book. Pay the student $250-300 per chapter for the interviewing and writing.

AF TE R

A process of 10 simple steps involving a minimal investment of your time and money can make you a published author in a matter of weeks. Your book will be full of your own thoughts and ideas, and convey just the tone you want. Best yet, you never have to sit down to write a word.

Step 4. Hire a college or grad student

HairConsultant.com teams with Cesare Ragazzi™ Laboratories to bring the most advanced hair replacement system to the U.S.

AF TE R

But how are you supposed to write a book when you’re jammed with taking care of your current clients and prospecting for more?

this problem for other clients in the past. Break down your solution into a multi-step process.

Each step in your process is going to be a separate chapter in your book.

BE FO RE

For more and more advisors and business owners, the answer is writing a book. When you’re an author, you’re the authority.

Step 3. Ask yourself how you’ve solved

BE FO RE

And how do you stand out from the pack when investors can go online and find dozens or even hundreds of advisors from whom to choose?

HairConsultant.com teams with Cesare Ragazzi™ Laboratories to bring the most advanced hair replacement system to the U.S.

Please visit our website to see even more amazing results acheived with Laser Hair Therapy.

We Give You All The Pieces, You Just Have To Put Them Together!

Want to be Successful in the Laser Hair Therapy Business?

• First page organic web presence in 90 days.

• Gallery of mens/ womens progress photos

Become a HairConsultant.com • Video testimonials affiliate. We have what it takes to • Online webinar training establish immediate credibility and • Consultation Tools sales with LLLT. • Best Wholesale Prices Onmake Top Laser Products • Contracts, forms, protocols.

We Give You All The Pieces, The HairConsultant.com Affiliate program is a You Just Have To Put Them Together! turn-key Laser Hair Therapy Business that can be incorporated into virtually any Salon, MedSpa, or • First page organic web presence in 90 days.

Studio. For More information please visit our website • Gallery of mens/ womens progress photos or contact john directly at (805) 597-3004.

• Contracts, forms, protocols.

HairConsultant.com/Affiliates

• Video testimonials

• Online webinar training • Consultation Tools

• Best Wholesale Prices On Top Laser Products

The HairConsultant.com Affiliate program is a

6 The National Hair Journal Winter 2012

Education

Not All Fibers Are Created Equal An Insider’s Guide To Hair Fibers

I

Clumping Test

n the Winter 2013 issue of The National Hair & Skin Journal we published an interview with Nick

Dimakos, founder and president of SureThik in which he introduced readers to the expanding world of hair fibers. Since then, we have received many requests for more information about the different fibers available today and how to evaluate them. So we returned to SureThik and asked them to share their insights and product research. Note, this article is not an advertisement and SureThik receives no special payment or privileges for participating, though when you review the data it is easy to see why they were happy to share this information.

Hair Fibers are the hottest new product on the market for people looking to cover up thinning hair or balding areas. With many different hair fiber brands entering the consumer market it can be overwhelming when trying to decide which brand is right for you. Before you buy, remember that not all hair fibers are created equal. Below we outline what to look for versus what to watch out for when it comes to hair fibers.

It all starts with the quality of ingredients. The main ingredient in most hair fiber brands is Keratin. Keratin can technically, be made from the skin of animals, hoofs, horns, and many other sources, but the best for a natural look and feel is real Sheep’s Wool. There are even different qualities of Keratin from wool, the finer the wool the better…and most expensive.

The reason is as follows; theory would suggest that if the particle with the lightest mass and similar static would hold better and grab onto the hair and scalp better. If the fiber is the same thickness as a person’s own thinning hair, then it will not adhere very well, rub off and probably clump.

SureThik Hair Fibers

Competing Brands of Fibers

Compare Hair Fibers Yourself Using this Quick and Easy Method: • Get all the different fiber products and put them side-by-side on a white piece of paper.

• Sprinkle a few grams of each and shake the paper to disperse the fibers the same way it would be shaken on your head.

• Then get your fingers or a comb and move the fibers on the paper and watch what happens to the lower quality Keratin, plant fibers and synthetic chemically- treated products…they clump and bunch.

When we developed SureThik hair fibers, we used to sell quite a bit of another well know brand, and although it did the job, customers still found many faults including color running, clumping, rubs off easily and didn’t stick very well, and didn’t look natural in the hair line.

Some low cost producers out of the Orient are now producing Keratin alternatives that are plant based - made from seeds or the bark of plants. Although they may appear fiber-like, they certainly have limitations in feel, performance and safety. The chemicals used to modify the plant material to appear fiber-like, and the chemicals used to manage the static, are yet to be fully explored, but they seem questionable for extended use on the scalp. For the lower end consumer, this product certainly has its place. However, professional salons typically shy away from these imitations, as the performance is not as successful as the real Keratin fiber products that are being produced today. An example in point; a very large hair transplant company decided to enter into the fiber market and to save cost, commissioned their business to an Asian manufacturer to make fibers for them. The source of Keratin is made from ‘Fish Bones’. I wonder if the executives know this, but if the public was aware, it would certainly hurt the brand. The real issue is in my opinion, the label still says Keratin, but it doesn’t work very well as a result.

SureThik Hair Fibers

Competing Brands of Fibers

(Finer Keratin means Better Blending)

If you look more closely, say at 50X magnification, the differences are even more evident. Most of the leading brands of fibers are cut all the same length while SureThik fibers are cut into at least 4 different lengths inside every bottle. This allows the micro-strands 1-2 to cling to the hair and the macro-strands 3-4 to cling to the scalp, creating a more even and natural look.

SureThik compared the formulation and ingredients of the leading brands of hair fibers:

SureThik Hair Building Fibers: • Keratin (Ultra Fine, Unprocessed Wool 99%) • Silica (0.0025% to preserve and absorb moisture), • Color Dyes 0.0075% ( more expensive food grade, not commercial grade)

Other Hair Fiber Brands: • Plant Resinous fiber, Keratin derivative, Anti static agent, Ammonium Bicarbonate, Variety of color dyes • Keratin (Source of Keratin Unknown), • Ammonium Chloride, Silica, DMDM hydantion, Iodopropynl Butylcarbonate and Dyes • Keratin (Source of Keratin- Fish Bones), Cetrimonium Chloride, Silica, DMDM Hydantoin, iron oxides, color dyes • Rayon, Cotton, Nylon, keratin, ammonium chloride, silica There are significant differences between brands so read the labels. The point is you should know what you’re putting on your head, or your client’s head if you plan on using the products in a salon. Ask the manufacturer or distributor for a Material Safety Data Sheet on the ingredients being used and, most importantly, find out the source of the Keratin. Another good thing to find out is where the product is made, not just where it is distributed. Quality standards differ from country to country and where the product is made can give you a good indication of the quality.

The next thing to consider when determining the best hair fiber is how they look and feel.

A good hair fiber should disperse evenly and not clump up; this will give the most natural look. The following is a comparison of the leading brands using a simple clumping test that anyone can replicate:

Before Application – Top

After Application – Top

SureThik Hair Fibers

Competing Brands of Fibers

(Variety of sizes to adhere better to scalp)

(Stiff and prickly- clumps easily)

SureThik Hair Fibers

Competing Brands of Fibers

(Fine Wool)

(Regular Wool)

These are actual Photos 50X magnified of two different wool based fibers. (Medium Brown for testing purposes). You can see the difference between the fibers; SureThik fibers are finer with natural curvature for better binding.

Hopefully this sheds some light on how to compare different hair fiber brands and successfully find the right brand to invest in. The most important thing is to look for a brand that uses quality, natural ingredients. Remember that not all hair fibers are created equal and before buying, you should always do your own research.

A Word from SureThik, Inc.: We use Ultra Fine Unprocessed Wool because it has natural qualities and most resembles real hair. It styles like real hair, we don’t need chemicals to make it look like hair. We know it feels nice and soft, so it will in no way irritate even the most sensitive scalps.

Years ago we tried lesser expensive wool and found the fibers were too coarse and tended to feel unnatural. All SureThik products are designed, engineered and formulated by the SureThik team, headed by company founder Nick Dimakos.

7 The National Hair Journal Winter 2012

From Bologna with Passion

John Vincent visits Cesare Ragazzi™ Laboratories In the land of high fashion: Gucci, Armani, Prada, to-die-for motorcars: Ferrari, Lamborghini, Maserati, and celestial musical influences: Bocelli, Pavarotti, Caruso, it is no wonder the world’s most technically engineered, masterfully styled and, well, sexiest hair system I have ever laid eyes on is to be found in Italy.

was gorgeous (and did I mention enviable?). I was given a demonstration of how their virgin hair is assured of being implanted into the base in the same direction. Those of us in the industry know that if you reverse the cuticle direction of unprocessed hair, it will tangle terribly. First, the technician intentionally reversed part of a bundle of “non-decuticuticleized hair.” Then she A decades old firm, performed a simple Cesare Ragazzi™ procedure with a Laboratories (CRL), special solution that produces a unique combined shampoo hair system and and conditioner supporting treatment that allowed her to programs for its separate reversed thirty clinics. The hair, correct it and company has recently re-blend it on a begun an aggressive hackle. Although I campaign to bring saw this with my own Painting color-matched base onto block their technology to eyes, I couldn’t help the U.S. market, and eventually, worldwide. thinking I’d witnessed a magic trick!

I first saw the CRL hair system at an exhibit for the International Society of Hair Restoration Surgery (ISHRS) meeting in the Bahamas last Fall. I met the company principals, learned about the company’s history and became intrigued as to how the product was created.

Before I knew it, my wife and I were on our way to Bologna as guests of CRL to witness a process that, honestly, amazed me.

As to the value of using only virgin hair, company Chief Executive Officer Stefano Ospitali, states that because CRL hair is not the heavily processed type found in many hair systems, CRL hair can maintain its color and wave integrity. It will not radically fade to pre-processed base color or lose a chemically produced curl when exposed to natural elements like sun and water.

History - I learned from CRL chairman, Andrea Mandel-Mantello, that the company has an enviable reputation in Italy, with brand recognition over 90%, in line with some of the best-known fashion and consumer brands. The company has over thirty centers throughout Italy and produces five thousand hair systems annually in its state of the art facility located in the thriving manufacturing hub of Northern Italy. I wasn’t at all surprised to learn that their chic Bologna clinic was the former headquarters of Bruno Magli™, the luxury shoe company. Andrea informed me that their hair system should soon become the first Italian government-approved Class I medical device for hair loss. CRL’s business model differs from most hair replacement centers I know because of its medically based and highly evolved trichology treatment programs.

The CRL Hair System Process - Taking the full tour of the CRL facility cannot help but to impress anyone in this business. It oozes technology and precision and is certainly the most completely vertically integrated hair replacement process I know of.

The CRL system begins with a pattern made of the exact outline and shape of the client’s hair loss area and a plaster-of-Paris reproduction.

The inside of the plaster cast is then “read” by a patented Cesare Ragazzi™ CAD software system that in turn sends the mold’s inner shape and pattern to yet another patented CAM software milling machine. This machine (effectively a 3D printer) can at the same time, produce up to 4 exact “positive” forms on which the foundation is to be built. A special polymer resin mixing machine produces the proprietary compound, which will ultimately be tinted to match the client’s scalp color.

By doing this, the company believes, that wherever the client’s own scalp or that of the system is exposed, the appearance will be the same. Multiple coats of liquid polymer are then applied on the base form to create the foundation. Once finished, the thin (and tapered at the edge) base is cured. It is now ready for hair to receive the designated hair.

Matching the base

Styling/Treatment Room

The Hair - After seeing, touching, feeling

Initially, a veteran CRL lab technician selects an assortment of hair to match the client’s own color and wave. The hair I saw and felt

that she was wearing a system. Really, it is that good.

attach the system. Once dry and secure (and I do mean “secure”), the hair is ready to be cut and styled. The CRL system hair follows the flow and direction of the client’s own hair growth pattern. I was impressed that the hair system was cut and then styled in place with little more than a blow dry. The hair seemed to fall into place and blend with the existing hair without much use of brushes or combs. The client I watched a CRL System delivered to used no hair product to hold his hair in place.

The client just shook his head and the hair simply fell into place. The natural movement of the hair was impressive.

Examining CAD-designed base

With proper care, Stefano says, a typical client will rotate between 3-4 hair systems at a time.

Based on lifestyle and care, these systems are indicated to last 2-4 years. Stefano stocks hair in a wide variety of colors and textures. I saw

(okay, fondling!) the unprocessed virgin hair used in CRL hair replacement systems; I began to resent my own growing hair! As I toured the immaculate production facility where these “follicular works of art” are made, I was fantasizing about what it would be like to have the luxurious locks used in the CR System in place of my own, highly-prized hair! (What, would I really cover up $50,000 worth of hair transplants?)

Italy - Land of style, flair and passion

Plaster cast measured by way of CAD System

boxes of this hair stacked from floor to ceiling.

More important, CRL offers hair lengths up to 20 inches. Of course the longer lengths are pricier, however, as we in the business know, many women will pay any price to get the hair they want. Looking back at the first young lady I met wearing a CRL system with 18-inch length hair, with what I consider a well-trained eye for replacements, it never occurred to me

Hair implanted directionally into base one at a time

Delivery of a CR system takes place in one of the company’s tres-chic clinics, found throughout Italy and a few other countries.

The salon furnishings are elegant and comfortable, designed to give a client the sense of being of a luxurious spa. The staff is uniformly friendly and accommodating. They

Much like hair transplant surgery offices, skilled technicians, using magnified lights, implant one-hair-at-a-time at the precise angle and in a matching density prescribed in the order. The technique of implanting hair allows CRL technicians greater latitude in varying hair density, says Stefano. As a client himself, he has found that, for men at least, less is more. Less density allows for more natural “movement” of the hair when it is moussed or styled.

Once all the hair is implanted into the base reproduction, the underside is shaven smooth and sealed with more of the CRL polymer. The final hair system is an uncanny reproduction of the client’s own hair and scalp.

Cutting and Styling a New CRL System

Preparing to mix the polymers that form the base

- Much to my surprise, none of the client’s native hair needs to be removed to apply a CRL System. A proprietary base coating is applied to exact shape of the original pattern design and CRL’s own adhesive is used to

are (including those in the production facility) dressed in similar fashion to create a uniform and professional presence throughout each step of the process. Witnessing the wealth of fashion and Continued on Page 8 ›

8 The National Hair Journal Winter 2012

‹ Continued from Page 7

Need an Extra $200,000?

apparel stores, in even the smallest villages throughout the region, I came to realize this is what their clientele no doubt expects at this level of price and service.

Here’s a way to dramatically increase your cashflow. You already have clients coming to you for hair support. But great hair needs great skin.

One without the other does not work.

Non-Surgical Facelift: this state of the art technology targets dormant skin cells to restore full cellular activity—it’s like taking your face to the gym! It’s better than Botox, kinder than microdermabrasion and cheaper than surgery. It works with your body, not against it.

a treatment “prescription” tailored to his or her individual needs.

Trichology - Cesare Ragazzi™ Laboratories has a variety of treatment systems that include their own brand of serums, vitamins, and hair care products. Clients are encouraged to enroll in a clinic services program. As their treatment regimens are determined by their prescription, I was told that it is not uncommon for a client to choose both the CRL hair replacement system and a recommended product-treatment regimen.

No matter which direction of care the client chooses, Cesare Ragazzi™ Laboratories will not sell anyone a program or product until the client is also seen by an on-staff dermatologist.

The doctor completes a medical questionnaire with the client and does a physical work-up.

Immediate Results: Your clients will see results in less than one hour… just look at these photos taken with an iPhone!

Ultrasonic cleaner

In a Consultation - Stefano wanted us to understand the entire consultation and treatment process. So, following a thorough exam of her hair and scalp by means of proprietary CRL software and scientific instruments, my wife enjoyed the ultimate “spa-day” in the clinic; having her hair and scalp pampered by the highly trained team of technicians in the elegant, and oh- soEuropean salon. (As the staff moved with grace and style, speaking in the romantic accent that is Italian, I was reminded of the hysterical subplot in the movie, A Fish Called Wanda, between Jamie Lee Curtis and Kevin Kline).

New Clients: offer your hair clients one free skin rejuvenation and they’ll come back for more.

Better yet, they’ll tell their friends... who’ll tell their friends. How do we know? Because it’s happening already.

Some income projections: Start with 10 clients, add 3 new clients/wk.

Gross $200,000 Start with 5 clients, add 2 clients/wk.

Gross $132,000 Medical License Not Required: after a simple training session, any one of your stylists can perform this therapy.

One of the strongest impressions I was left with was the staff ’s professionalism during a typical consultation at CRL. The prospective client meets with the consultant, again, in a well-appointed office, removed of any excess clutter or articles that might convey a negative connotation. Across the desk from the client, the consultant sits at a keyboard to input the data from tests using proprietary CRL devices. Their measurements of the hair and scalp test for conditions such as scalp dryness or oiliness (presence of sebum) and its relative elasticity. A video microscope records a magnified view of the hair and scalp, as well as the variations of hair density.

From the information gathered and fed into the company’s own computer program, the client is presented the summarized results.

The consultant then presents a diagnosis and

Exclusively Yours: the national Society of Hair & Skin rejuvenation (nSHSr) has the exclusive rights to distribute this advanced facial rejuvenation device to hairloss professionals.

Creating the CAD-designed mold

He can approve or adjust a CRL prescription product regimen. If a CRL hair system is recommended and approved by the CRL physician, he or she must wear a test patch containing the made of the polymer base material and a sample of the adhesive that will adhere the system for several days to be sure there is no allergic reaction to it.

The positive side of this cautious approach to patient selection, I realized, helps build a desire in the mind of the potential client that he or she will be accepted and approved for treatment. Because the retail cost of a set of Cesare Ragazzi™ Laboratories systems can amount to $13,000 or more, the Company does not rush the client into a decision. Rather, the thorough evaluation and professional treatment in the clinic helps re-enforce in the client’s mind he or she is choosing the best option to solve their hair loss problem.

For More InForMatIon:

to find out how you can increase your cashflow, contact Heather Simon: hsimon@nationalhairjournal.com or call 619-928-9750.

Hair Analysis

J

ohn Vincent is one of the most high-profile experts in the field of hair restoration. Originally

The National Society of Hair & Skin Rejuvenation 39252 Winchester Rd., #107-383, Murrieta, CA 92563 www.hairskinsociety.org Science-Based Anti-Aging

an owner of 3 hair replacement studios in Florida and the U.K, later as the Vice President of the largest group of hair transplant clinics in the U.S., and now proprietor of a consumer knowledge-base website for safe and effective hair loss options with a focus on Laser Hair Therapy, John connects with those who are suffering from thinning hair. John has written numerous articles (many inside this publication) and has appeared on local and national television, including Oprah, and has authored textbook articles on hair replacement techniques. He is an AHLC master certified hair restoration authority. To learn about becoming Cesare Ragazzi™, or to inquire about becoming an affiliate, you can contact John at 805 597 3004. The company offers to meet with qualified prospective affiliates who will ultimately undergo a weeklong hands-on education at the company’s training facility in Bologna. John adds, “To my mind, this experience should be similar to a Cadillac dealer going to Italy to learn how to sell Ferraris!”

9 The National Hair Journal Winter 2012

HairFax - Salon of the Year 2012 he Salon of the Year recognizes businesses that provide outstanding customer service, pioneer new products and services, and actively participate in their community. HairFax is a dynamic hair-management company that has revised

fluently, but they appreciate the respect we show them when all our promotional materials are in French. Our clients also tend to be more fashion oriented and international in their outlook and so we try to bring more style and flair into our daily operations.

the way it does does business in order to stay relevant with the needs of today’s consumer. In particular, we noted its response to a media scene that has become more complex and its recognition that online marketing is now pivotal to the company’s longterm success.

HSJ: How many hair replacement studios do you currently operate?

T

FT: I own the HairFax brand, the first group to be created in the province of Quebec.

Under the HairFax marquee, I own three clinics, plus one PAI clinic. Then there are ten associate clinics which collaborate under a co-op system. We pool resources and expertise.

We all advertise at the same place, we use the same spokesperson. It’s a huge cost saving and it’s very efficient.

HSJ: What steps are you taking to differentiate your business from competition?

FT: When we created HairFax twentyseven years ago, our target market was the province of Quebec. And because Quebec has a population of about 7 million adults spread over a vast territory, we decided to do something unusual - create a network of small, high-quality centers that would be easily accessible. Today, we are successful because we offer big-center services, but at a convenient location.

HSJ: Every company has a personality that personality is expressed in its interior design.

If we walked into one of your centers, would it feel different?

FT: We have a clean, modern look. But we have added extra excitement and prestige through our association with legendary NHL all-star, Guy LaFleur. I don’t have to tell you how Canadians feel about ice hockey and LaFleur is the best of the best.

Groupe Medicale PAI, St-Hubert

National Hair & Skin Journal (NHSJ): You are a regional business, but although you are located in the French-speaking part of Canada, we find ourselves tripping over HairFax whenever we go online. Since we have followed your tweets and met you on Facebook, it seems like we’re old friends already, even though we’ve only just sat down together for this interview. Francis, tell us about your business and how it came to have such a strong presence in the social media.

Francis Touchette (FT): I started in this business as a barber when I was 18 years old.

It was a family affair, I’m second generation.

We do business under the name HairFax and our clients come primarily from the French speaking part of Canada. Marketing has always been a challenge for us because sales and promotion materials have typically come

Continued on Page 11 ›

from English speaking markets, namely the US, so we have had to constantly adapt or translate everything for our clientele. So a year ago, I joined a marketing group called PAI because it created material in both English and French. My long term goal is to be the best hair management operation in the French market - which happens to be centered in Montreal.

HSJ: What you described as a challenge is also an expansion opportunity because you are now one of the few centers that can offer truly bilingual customer support.

FT: That’s right. It’s all part of our commitment to customer service. Even if hair replacement products and procedures are similar across North America, the way we present ourselves is different. Our local clients may speak English

Cosmoprof & NAHA Celebrate 10th Anniversary Of Beauty Week The Professional Beauty Industry Gets New Focus!

By: Larry H. Oskin

Las Vegas, NV - Beauty Week has become an annual celebration of new salon services, products, education, honors and awards. With almost 850 exhibitors, attendees from over 40 countries, 200 mass media outlets covering the event and over 20,000 attendees under one roof, this is a big event for manufacturers, distributors, salon chains and every award winning hair designer! Whether you are strategically focused on hair, skin, nails, spa, hair loss, hair restoration, wigs or hair extensions, this unique event offers an opportunity to look at what’s new in every beauty care category.

New This Year! “Discover Beauty Spotlights” unveiled small and new innovative product collections. Their ‘New Product Showcase’ and ‘Featured Exhibitor’ showcases also offered the opportunity for manufacturers to unveil new 2012 and 2013 products for their distributors and salons.

International Country Pavilions: Through collaboration with countries seeking to expand their exports in the professional beauty industry, Cosmoprof North America once again dedicated special sections on the show floor to special International Country Pavilions. The pavilions allowed small and medium-sized companies from select markets to solicit new American distribution. Featured countries included Columbia, Brazil, China, Italy, South Korea and Taiwan.

Exciting New Focus & Trends ~ Hair Extensions, Wigs, Hair Piece, Feathers & Bling: Hair extensions are still hot! There were about 35 professional hair extension companies represented, showing this trend is here to stay. Key exhibitors of hair enhancement and hair replacement solutions included: Art of Beauty, Babe, Crisace, Di Biase Hair Extensions USA, Donna Bella, Euro SO.CAP, Garland, Glitter Extensions, Hair Art, Hot Heads, Milani Hair, Shalom, SP Human Hair, Simplicity, SHE Hair Extensions by SO.CAP. USA and all of the many professional Hair U Wear brands. Hair feathers, crystals, ornaments and bling were once again everywhere at Cosmoprof, just as they are in the fashion capitals of the world today. This new trend will be around for a while, so there is still time to take advantage of this fashion or fad phenomena while it is still hot!

The next big trends on the show floor were hair loss, hair-replacement and eyelash extension products. Professional salon wigs, hair pieces and hair replacement companies were very well represented as this market is expected to remain explosive over the next ten to twenty years with aging baby boomers and other factors bringing hair loss to the forefront.

Hair restoration surgery

Salon and dermatology-based laser hair restoration techniques remains an exciting trend for salons, spas and medical spas. Hair texturizing / thermal straightening with new natural and alternative formaldehyde and aldehyde-free formulas remains an extremely strong trend. With all of the FDA and consumer health and safety challenges to the formaldehyde based hair straighteners, safe new hair retexturizing and hair straightening products are being launched by companies like Research In Beauty with their Nano-Complex Sleek formulas and Pravana.

Natural haircolor, airbrush makeup, specialty oil based products, organic and naturally based products are quickly rising in popularity, while environmentally friendly new devices like hair brushes, appliances and salon tools continue to be innovatively invented and re-invented.

Dinair Airbrush Makeup remains respected as the founder and leader in this category, while several other companies like Temptu have risen to success.

Vidal Sassoon: A very special tribute was shared during NAHA, in honor of Vidal Sassoon for his legacy, as well as his extremely successful lifelong contributions and influence on the professional beauty industry.

PBA Beautiful Humanitarian Award: Renowned entertainment journalist as well as a beauty and fashion host for Fashion Police on the E! – The Entertainment TV Network, Giuliana Rancic was host of the 2012 NAHA Awards. A special part of each NAHA celebration is the awarding of the PBA Beautiful Humanitarian Award. Guiliana Rancic and her husband Bill Rancic, another noted entrepreneur and TV talk show host are supporters of such charitable causes as Bright Pink, Operation Smile, Dress For Success, Mercy Home For Boys & Girls and the Children’s Miracle Network.

Elite Photography: NAHA has become a ritual with the most elite photography-based hair design competition awards. More than 35,000 viewers tuned in to watch the live streaming broadcast on HairDesignerTV.com, while almost 3000 beauty care professionals personally attended this event to see who would be honored in NAHA’s most distinct categories. To see the winner’s hair designs, visit www.ProBeauty.org/NAHA. Great Clips presented a check for $100,000 with a commitment to the PBA “Cut It Out” program, designed to raise awareness through salons, spas and all beauty professionals to end domestic violence.

New For NAHA 2013: NAHA prides itself on setting the standard for hairstylist achievement.

NAHA has added a new category for 2013 -- The Men’s Hairstylist Of The Year! This award will celebrate mastering of men’s commercial, contemporary and wearable hair fashion trends.

Applications are already available for download at www.ProBeauty.org/NAHA or you can enter online. Full color NAHA Entry Forms and Brochures are also available from the PBA by calling 800-468-2274.

Larry Oskin is president of Marketing Solutions, a full-service marketing, advertising, graphic design, media relations and consulting services agency specializing in the professional beauty business.

10 The National Hair Journal Winter 2012

Technology

Hair Geeks

What is it about IT? If you examine the hair management industry, you’ll find that a significant number of our business leaders have an information technology background. Why is this? Let’s take a closer look.

First there is HairUWear. At a young age and only two years out of Rutgers University, Michael Napolitano found himself in charge of a team of sales, marketing and technical staff at a computer company working with Fortune 500 companies. They sold, designed and built computer systems for their clients’ various departments. Shortly thereafter, he created a new partnership, this time with his mother, Eleanor Napolitano, who needed a marketing specialist to help grow American Hairlines (AHL). She had the technical knowledge… and he brought the management skills. One of early deals crafted by Michael resulted in AHL acquiring Eva Gabor International in 1996. AHL was kept apart from the Gabor company at first, but as Gabor began to turn into a multi-divisional/brand company appealing to a wide variety of consumers, Michael decided to fold AHL into the HairUWear family. Today, HairUWear operates several divisions, each successful in its own market: Celebrity Signatures is famous for its collection of celebrity endorsed women’s products featuring famous stars like Raquel Welch and Jessica Simpson. And, of course, there’s “Great Lengths,” the leading hair extension group in the United States today.

From his early technical background, Michael has moved his company into the fashion and celebrity marketplace with extensive Hollywood connections and links to top stylists and stars.

The brand quickly became the premium women’s wig choice in North America. Given his European heritage, (Michael was born in the UK and is married to a French wife) it is not surprising that the Follea network quickly expanded across Europe. Today, it has regional offices in the United Kingdom, Germany and the Middle East.

information. Jerry was able to benefit directly from this since he had recently invested in a hair replacement business himself. From this simple and practical beginning, it was a small step to the revolutionary salon management software that Korvue now markets across the hair management industry. Today, McCaig partners with other IT specialists at Korvue to develop software and other management tools for a variety of industries worldwide, including retail sales, hospital management and real estate. Again, he credits the discipline and the focus demanded by information technology for his success.

HE DID IT! Congratulations to Jerry McCaig who got married on the twelfth day of the twelfth month in the year 2012!

It would appear that Jerry brought the same detailed planning to his marriage that he did to computer software!

Jerry is an adviser for KORVUE, an advanced salon and clinic management application that has revolutionized the way many hair management companies control their business.

ZPing Wang Digital Ilustration by Adobe Illustrator 12 Sept 2004

Michael Leigh, President, Follea

And how about David Michaels? David made his money in Australia developing software for the telecommunications industry. It was during this time, that he came across low level laser light therapy and immediately saw the opportunity in the international cosmetic market. He founded Lexington International in 2000 to develop the HairMax LaserComb to treat hair loss and promote hair growth in men and women. HairMax has been on the market since 2001 and is now distributed in more than165 countries worldwide. The HairMax is made in compliance with rigorous manufacturing standards and quality control processes. Ask David about the reasons for his spectacular success, and he will undoubtedly tell you it’s is due in large part to the discipline acquired during his information technology background and that this helped him focus on the essentials while he was building his company.

Jerry McCaig

So why do we not see more automation and efficiency in the hair market? Probably because the industry is still reluctant to embrace new technologies. Take low-level laser light therapy.

It took seven years for the industry to grudgingly accept that light therapy actually worked and had a legitimate place in its hair loss armory. And what about skin rejuvenation?

Baby boomers are aging at a rate that that has never been seen before, but the hair loss market still has hard time understanding that it is really in the business of anti-aging solutions. The lesson is clear; those who ride the wave of change prosper. Those who do not, wither and atrophy. Just look at the “hair geeks” they are all prosperous and happy!

What Does 2013 Hold in Store?

Want to know what lies ahead? This is a Chinese Feng Shui horoscope. If you are honest this tells the truth. Write your answers to these questions on paper then turn to Page 14.

1. Which is your favorite color: Red, Black, Blue, Green or Yellow?

2. Your first initial?

3. Your month of birth?

4. Which color do you like more, Black or White?

5. The name of a person that is the same sex as you?

6. Your favorite number?

Michael Napolitano

Then, there is Michael Leigh, President of Follea. Michael made his reputation (and fortune) in the software development and telecommunications field. It was during this time that he met Daniel Hafid, son of the founder of Renée of Paris, and from this friendship sprang a marketing partnership.

Follea already had a state-of-the-art factory in Asia and, of course, top international designers, but what was missing was the strategic and marketing muscle. That’s where Michael came in. He quickly built a sophisticated marketing and advertising program, positioning Follea as the sophisticated choice for modern women.

7. Do you like a Lake or the Ocean more?

And then there is Jerry McCaig. Jerry started his career in the Detroit area offering creative and promotional services to local businesses.

This experience developing marketing tools for major automotive companies led him to partner with a team of software engineers to explore other IT opportunities. One venture resulted in a new kind of salon management software that organized client records and scheduling and delivered key management

When Does Propecia Patent Expire?

There has been a lot of confusion about the expiration of the Propecia patent. Managers and their clients/patients want to know when a cheaper generic drug may become available.

Here’s the lowdown: Patents are granted by the U.S. Patent and Trademark Office at any time during a drug’s development. Merck & Co., Inc. secured three patents on Finasteride for the treatment of hair loss.

When you are done, go to page 14. Don’t cheat!

David Michaels

Patent 5,547,957 Issued: August 20, 1996 – Patent expiration date: October 15, 2013 Patent 5,571,817 Issued: November 5, 1996 – Patent expiration date: November 5, 2013 Patent 5,886,184 Issued: March 23, 1999 - Patent expiration date: November 19, 2012

David Michaels with production technicians

The drug trade names used in the marketing of Finasteride include Propecia and Proscar, the former marketed for male pattern baldness (MPB) and the latter for benign prostatic hyperplasia (BPH). Both are products of Merck & Co. There is 1 mg of finasteride in Propecia and 5 mg in Proscar. Merck’s patent on finasteride for the treatment of BPH expired on June 19, 2006. Merck was awarded a separate patent for the use of finasteride to treat MPB. As noted above, this patent is set to expire in November 2013.

The first generic version of Propecia (finasteride) was released on January 2, 2013.

The manufacturer, Dr. Reddy’s Laboratories, Ltd. has 180-days of marketing exclusivity in the US. As a result, prices are less than for the branded drug, but they will not begin dropping significantly until that exclusivity period ends.

11 The National Hair Journal Winter 2012

Francis Touchette in his St-Hubert clinic ‹ Continued from Page 9

HSJ: You have embraced new technologies and social media. Can you describe some of the technologies that have been important to you?

FT: Twitter is probably the best because it gives me the opportunity to interact directly with a customer. I have one personal Twitter account and four for the company. There is one Twitter for HairFax, another for PAI, plus two for the product lines I am promoting. When I want to interact with a customer about a specific brand or type of product, I simply select the best one. Of course, I’m still very active on Facebook, but I find Twitter gets me closer to my customers.

HSJ: How do you get started with Tweeting?

FT: Facebook might be the best entry point because its a friendly and intuitive platform.

When you’re used to it, then you can go to the Twitter website and register. It’s very simple. I just got my father started last week.

HSJ: Give us an example of a tweet that helped your customer relationships?

FT: I travel a lot for trade shows, so I let my clients know where I’m going and what I find when I get there. For example, I went to the Cosmoprof show in Las Vegas recently and my customers were able to follow me and learn about all the new products as I discovered them myself.

HSJ: What was the biggest challenge our industry faced in the last 24 months?

FT: Generating good quality leads. In Montreal, we use newspapers, TV and a lot of Internet tools, but new leads are expensive and hard to come by.

HSJ: What is the biggest opportunity you see in the year ahead?

FT: I anticipate a lot of mergers and acquisitions. I’m 42 years old and still young, so there’s a good opportunity for me to buy other businesses or merge with smaller studios.

HSJ: What is the most important advice you could share with another salon owner?

FT: Join a marketing group like Transitions or PAI if you want to live up to your potential, ands give your customer the best product or best technology in the market.

HSJ: If there was one thing you could change in the hair loss industry today, what would it be?

FT: Pricing. We change lives, but we are afraid to charge for our services. Let’s be proud of the work we do, not race each other to the bottom. There’s a price war going on that’s destroying the market.

HSJ: We talked earlier about the things that a studio owner should do – what things in your opinion should a business owner not do?

FT: Cut the price. That’s the biggest mistake and many people are going to make it. If you cut your price, you will kill yourself.

HSJ: Are you still getting the high quality hair you need for your business?

FT: No. I do wholesale as well as retail business.

On the wholesale side, I’m now buying hair from Bangladesh. I stopped buying from China about four or five month ago because there were too many price increases even as the quality of the hair kept going down.

HSJ: To conclude, would you like to add a New Year’s message for readers of the National Hair and Skin Journal?

FT: Absolutely. I would tell readers to keep in mind that the economy may have been hard, but 2013 will be a good year because I’m seeing customers coming back. They are wiser and more educated about their hair replacement choices, so don’t try to screw them, give them the best that you can and do it at the right price.

Sometimes You Just Can’t Win Barbie’s Bald Friend Controversy

As the result of a lot of media pressure and online badgering, Mattel, makers of the iconic Barbie doll, recently introduced Barbie’s bald friend, “Ella.” A Mattel company spokesperson stated, “Ella, Friend of Barbie, includes wigs, hats, scarves and other fashion accessories to provide girls with a traditional fashion play experience. For those girls who choose, the wigs and head coverings can be interchanged or completely removed. The doll is packaged wearing one of the wigs as an example of how girls can accessorize the doll.” So far, so good. But here’s where the problems start. According to the company, “Ella Friend of Barbie, will be distributed exclusively to children’s hospitals and other hospitals treating children with cancer throughout the U.S. and Canada, directly reaching girls who are most affected by hair loss and will not be available through any retail outlet.”

Continued on Page 19 ›

Nothing simulates human hair like

CYBERHAIR • • • • • •

Super lightweight Heat-resistant Colorfast Style memory, never needs re-curling European, Asian & Textured deniers Maintenance free

Cyberhair has been the preferred solution for hair replacement experts for over 17 years. Custom and stock hair systems and wigs for men, women and children. Don’t wait any longer! Limited exclusive territories are still available. Cyberhair, the original solution for your human hair needs and still the best.

In order to be fully appreciated, Cyberhair needs to be touched. Compare for yourself. Call us today to see a sample! m icro po intlin k .com • cyber h a i r1.com pr ivate issu ebycyber h a i r.com internationalhairgoods.com | 1.800.328.6182 At International Hairgoods, we continually strive to offer you, the professional, the highest quality and newest solutions in hair restoration.

FIND US ON Facebook.com/Cyberhair Twitter.com/Inthair

The Russia 12 The National Hair Journal Winter 2012

It’s all about the hair

For more information call 855-378-7742, email: info@TheRusiaCollection.com or visit www.The

a Collection 13 The National Hair Journal Winter 2012

t

Great hair doesn’t just happen

Remember when European hair really came form Europe?

When clients didn’t have to replace their fading hair every few weeks? When you had time to concentrate on the styling and not on the problems? When clients left happy, not frustrated. Well, the good times are coming back!

For the last 25 years, Hair Art has been quietly building an inventory of top quality Russian hair. In fact, it’s the biggest stock of Russian hair anywhere in the world today.

Originally reserved for Hair Art’s own customers, the company has now decided to release part of its huge inventory to create a premium collection for high-end clients who demand… and can afford… the best.

Why Russian hair is best

The best way to match your client’s own hair is with premium European hair that has not been exposed to harsh chemicals. And the best remy hair today comes from Russia. It’s the best match for the average American or European client. It has the right thickness (denier). It does not require harsh chemicals to change its color, and it comes with its protective cuticle intact. In other words, it’s the closest thing you can get to your client’s own living, growing hair.

Best hair needs best designs

Jimmy “The General” Toscano has been researching and designing hair systems for over forty years. He has worked as a technical advisor and designer for most of the major manufacturers in the industry. He is the expert the experts themselves turn to when they want a professional opinion. He also owns and runs a hair replacement center with over a hundred clients passing through his doors every day. So he knows a thing or two about customer needs. The General has put all of his art and accumulated knowledge into the Russia Collection. Anyone who’s met The General knows he doesn’t do things by half measures. Any if you haven’t had that privilege, talk to someone who has.

Best pricing

Hair systems from The Russia Collection do not have to be replaced every one or two months. In Beta testing, many permanent-wear clients kept the same hair system for over six months. Some even longer. So while it may cost more to get started, they can actually save money over twelve months.

That means fewer templates, fewer orders forms, less time for cut-ins, fewer surprises... the list goes on and on.

A happy client is the best client

The Russia Collection takes you back to the good old days when hair was great and stayed great. Your clients will notice their hair looks and feels better. And you’ll spend more time styling and less time fixing. That’s good for your clients, your staff... and your bottom line!

eRussiaCollection.com

The world’s most precious hair™

14 The National Hair Journal Winter 2012

This is what

Virtuesse hair does to your

confidence

“My Contessa hair from Virtuesse by Virtual Reality, is so natural looking and a part of me that it restored my confidence and allowed me to be myself in front of millions of people.

The amazing thing was not a judge, audience member or TV viewer knew the hair they saw was not my own.”

Teresa Scanlan

Miss America 2011

Featuring the Contessa, a 100% Eastern European human hair full cap design.

For complete information call 888.267.5377 or visit virtualrealityhair.com

© 2012 HairUWear®

15 The National Hair Journal Winter 2012

René of Paris: Hair & Beauty Season Off To Good Start May 21, 1928 - January 1, 2013 International Salon and Spa Expo Long Beach Attracts Big Crowds

René Hafid (AKA René of Paris), a distinguished French hairstylist and innovative wig and hairpiece designer, died on January 1, 2013 peacefully in a Los Angeles hospital with his son Daniel Hafid and daughter-in-law Ronnie by his side.

René became a prestigious hairstylist after completing cosmetology school in Miami, FL. At a time when most women were unaware of wigs, René opened his first store in Bell Harbour, Florida. He traveled throughout the country with wig samples and brochures, and informed women how they could instantly change their look. Rather than seeking large distributors, he personally visited wig stores in every city in the U.S. and beyond to let them know about his company.

His grass-roots efforts and successful branding were acknowledged in 1989, when Aderans of Japan purchased René’s thriving company. The brand, like René himself, became larger than life and is arguably still the most recognized brand in the industry.

The hairstylist and wig innovator blazed his own path and lived vibrantly. The Paris, France native, moved to Canada and worked jobs as a bell boy, tool and dye maker for the Ford Motor Company, immigrated to the U.S. and served in the U.S. Army. A chance meeting with world-renowned hairdresser Alexander of Paris, combined with a comment from a stranger that he had the look and a great accent to become a stylist, inspired him to embark on his journey in the beauty industry.

“I’m so happy and proud to be his son and thankful to him for all of his help and support to grow my business. He will never be forgotten and is truly missed,” says Daniel. René’s lifelong work inspired his son who will carry on his father’s legacy through his own company Follea, Inc., which is a leading manufacturer of luxury, European human hair wigs and hairpieces.

Winter Skin Care

Drink lots of water.

Don’t rub!

After bathing or showering, quickly and gently pat the skin partially dry with a towel.

Skip harsh soaps.

The soap you’re using – even if it says ‘gentle’ on the package – might be leaching your skin of its lipids. All-natural, oiledbased cleansers like castile soap are a better choice for dry skin.

Emphasis on charity: In the wake of the numerous national disasters that affected the U.S. in 2012, salon owners stepped up and raised money for their salon brothers and sisters across the country. Two Southern California salons, Studio DNA Salon and Salon Platinum Black, presented checks for $2,400 and $1,800 respectively for PBA’s Disaster Relief Fund (DRF). Great Clips also raised $2,200 selling pins to benefit one of PBA’s signature programs, CUT IT OUT, which is dedicated to raising awareness and stopping domestic violence across the U.S.

Wayne Rooney Voted Best Transplant

HAIR EXTENSION MANIA

Keeping hydrated helps plump skin up and makes it healthier.

Common ingredients found in many commercial moisturizers include contain petrolatum and silicone, which are not ideal for skin, can cause skin irritation or allergic reactions in some people and can exacerbate dryness over time, as well as allowing your skin to absorb irritating and potentially toxic ingredients. Look for moisturizing ingredients like aloe vera, cocoa butter and oatmeal.

Natural Oil, Moroccanoil, Keratin Complex, OPI, P&G Salon Professional, Repêchage, RUSK, Wella, and Zotos International. Hair extensions were crowd pleasers and eyelash extensions were on display in several booths.

Manchester, UK. 12/12 - Famous UK soccer player, Wayne Rooney was voted “Best Celebrity Hair Transplant” in a survey carried out by Crown Clinic, Manchester. Following his well publicized procedure, Rooney was responsible for a 25% surge in young men seeking hair transplants. Elton John and celebrity chef, Gordon Ramsey were also in the top ten. When asked what other celebrities would most benefit from a hair transplant, the number one choice was Prince William, future king of England.

Cold winds combined with the winter’s lower humidity, deprive your skin of its moisture, leaving you with dry, itchy discomfort. In severe cases, your skin can get so dry it results in flaking, cracking and even eczema. Lou Paradise, president and chief of research at Topical BioMedics, says consumers should be mindful of using products that contain chemicals that can irritate or cause allergic reactions in dry skin and suggests that changing a few hygiene habits and products used can help alleviate the pain from dry skin and offers some insightful simple tips for keeping your skin soft and supple during the coldest winter months.

Choose gentle, natural moisturizers.

40,000 Visitors - The International Salon and Spa Expo Long Beach (ISSE Long Beach) continues to be the West Coast’s largest and most influential total beauty event. Nearly 40,000 beauty professionals from around the world attended the show, produced by the Professional Beauty Association (PBA). More than a hair show - PBA’s ISSE concept has evolved beyond the traditional “hair show” to become the industry’s most complete beauty event relating to hair, cosmetics, esthetics, wellness, massage and advanced education.

Known as the launch pad for new beauty products and services, ISSE Long Beach featured a sold-out expo floor, welcoming more than 400 leading beauty brands, ranging from international beauty leaders to indie trendsetters, exhibiting brands included Andis Company, ARROJO, BaByLiss, Farouk Systems, Johnny B Hair Care, Macadamia

Lock in the moisture.

Within three minutes of getting out of the shower, apply a moisturizer to seal the water in the skin so it stays hydrated longer.

Exfoliate regularly.

Help your body shed the dead skin cells that can build up visibly when your skin is dry. Use a loofah or body scrub made with coarse ingredients to buff your skin so it becomes soft and smooth.

Use a humidifier.

Shower in lukewarm water.

Increase the humidity level of your home and workplaces. Consider adding a humidifier to the central heating system of your home. (If you use a portable humidifier, make sure to use it in your bedroom at night)

Long, hot showers and baths are tempting when the temperatures drop, but hot water is hard on your skin and strips it of its natural oils.

It is just as easy to get sunburn in February as it is in July.

Don’t forget to use sunscreen.

We’re confused, how about you? There are so many different hair extensions applications methods available on the market today that it’s hard to know what they all mean. And if you don’t know which way to turn, what about your clients! Just take a look. Here are some of the types of hair extension commonly advertised:

Invisible hair extensions Hot fusion Cold fusion Flat fusion Brazilian knots Hairlocs Microchet Pinch braids Shrinkies Clip in hair extensions Sew in hair extensions Tape in hair extensions Ultrasound Laser beam/compressed air Bellargo / shrinkies Hot fusion Hairstick Hairhair weft Microring Heat fusion hair extensions

Cold fusion hair extensions Skin weft hair extensions Microbead hair extensions Bonding Tracking Netting Tree braiding Lace extensions Micro braiding Heat-free protein bonds Microtubes Shrink tubes Swing wefts

We’ll make sense of the hair extensions in our next issue by going to the king of the jungle, Great Lengths. Keep watching this space!

16 The National Hair Journal Winter 2012

One of a Kind The Ultimate Cosmetic Bond The world’s most precious hair demands the most sophisticated cosmetic bond.

So Professional Hair Labs was flattered to be approached by The Russia Collection to develop a new‑generation bond for its world‑class hair systems.

Utterly Undetectable– The Russia Collection is famous for its invisible knots and that meant the new Ghost Bond had to be high-performance, yet utterly undetectable. We took this challenge to our research chemists in Europe who are experts in advanced cosmetic and medical adhesives.

There is no one we know in the hair industry with more zest for life than Lucinda Beaty. At barely five feet tall she is a licensed ski instructor, rides a Harley, owns a sports car with eyelashes on the headlights and still finds time to swim with the sharks and hula dance in a grass skirt in Hawaii.

You will also find Lucinda at most of the major hair conferences in the US and even overseas.

She has travelled to Asia to visit the Aderans hair factories and recently returned from Germany where she attended the BVZ show. Wherever she goes, Lucinda makes new friends. Amazingly, in spite of all of these activities, Lucinda Beaty still finds time to be an active member of her local Chamber of commerce, serve on the board of the National Society of Hair & Skin Rejuvenation and get accredited by AHLC as a Master of Hair Replacement. If that were not enough, Lucinda has recently made a substantial investment in building skills that will help women undergoing or emerging from cancer therapy. This is a woman who is an inspiration to all of us. She takes a lot out of life – but gives even more back!

HSJ: We wanted to share your story with readers of the National Hair & Skin Journal because there is so much we can all learn from your example. As readers will discover in this interview, you live life to the fullest - both professionally and in your private life. Have you always been an adventurer?

LB: I enjoy challenges and I’m very competitive. I try to find new interests, but skiing is probably my top passion. I have been race captain of the New Haven Ski Club for 15 years. I also race and teach at Mount Southington.

What makes it different?

• • • • •

Subtle skin-toned base for total invisibility.

Matte finish, wet or dry.

Anti-bacterial agents for health & hygiene.

Gentle, yet strong, formulation that’s easier to apply.

And, of course, PHL’s legendary commitment to product safety.

HSJ: You throw yourself 100 percent into the business of living, but you also throw yourself 100 percent into your profession. You have traveled to Asia to learn more about the hair production process. You’ve recently traveled to Europe to see if they had any techniques you could learn. In fact, wherever there is knowledge to be gained, you seem to be there.

State of the Art– After months of laboratory research and clinical trials, we are proud to announce Ghost Supreme, which as its name implies, is in a league of its own. This state of the art cosmetic bond is not for everyone. In fact, it is probably not for you. But if you or your clients demand the ultimate in cosmetic bonding, and are prepared to pay a premium for this kind of performance, then this is your only choice.

My toy, she’s such a girl!

LB: You’re absolutely right. I don’t want to

Lucinda Beaty

HSJ: You participate in a lot of colorful activities. Tell us about some of the other things you’ve done.

miss out on anything. There might be something I don’t know about. I want to give the best to my clients and my staff. I like my employees to be educated, and I always try to take them with me. It’s necessary to keep up with the latest. Even things like the computer business. Technology is so important today.

LB: Well, I’ve scuba dived all over the world.

I just did a scuba dive in Hawaii. And I’ve swum with the sharks. It may be a little dangerous, but everything has risks.

Motorcycle riding is a little dangerous if you’re not really comfortable doing it, but it’s exhilarating. My motorcycle was custom made for me because I’m not very big and I had challenges with other bikes being too tall. We had to chop one down.

My staff - I couldn’t do it alone

HSJ: Earlier in your career you helped influence legislation that changed the opportunities for women in the hair industry.

Tell us about that.

LB: I helped overturn the law that prohibited

Going to my high school reunion.

The Ultimate Cosmetic Bond When only the best is good enough.

Email: info@prohairlabs.com USA: 1 800 778 4247 Germany: +49 (0)30 2089 6831 UK: +44 (0)20 3286 0094 Ireland: +353. (0)1 442 8808

“Often Imitated. Never Duplicated.”

HSJ: Most people don’t have a HarleyDavidson. Most people don’t swim with the sharks. Most people don’t go racing down black diamond slopes at 60 miles an hour.

LB: I had to become an adult at a very young age, so I like to go back and try to recapture the childhood I never had. My daughter just shakes her head when she sees the eyelashes on my little Miata. She tells me, “Ma, I don’t like them” and I go, “Why not?” “Well, you’re not 16” she says and I tell her, “But I am, you’re the old one.” [Laughter] My mother wants me to be conservative, but I can’t do that, so. She tells me I live dangerously, and I do. People in the hair replacement business ask me, “Lucinda, isn’t there anything you are afraid of?” And I go, “No, not really.”

women from cutting men’s hair. This was back in’74. It seems insane today, but back then barber shops and beauty salons were kept apart – primarily because barbers wanted to protect their businesses from the threat of female cosmetologists taking their clients. I had a special interest in changing this law because I used to cut hair in ski resorts like Mount Southington, Powder Ridge, Killington, and Sugar Bush and I had developed a male clientele. So we formed a lobbying group and began to pressure the regulatory authorities.

The barbers had a strong union, but after several years our efforts paid off and we changed the law. We were one of the first salons in Connecticut to cut men’s hair. We were on the front page of all the newspapers.

HSJ: So you helped end a period of discrimination against women?

LB: A lot of people don’t realize that there used to be two different licenses; one for barbers and another for beauty salons. Hairdressers can now singe, fringe, permanent wave and color any person’s hair - man or woman. Barbers are still licensed to “shoe-shine, shave and leech.”

17 The National Hair Journal Winter 2012

HSJ: Does that mean that a barber still cannot work on a woman’s hair?

LB: No. They always could because their official license contained the word “persons” not just “men.” So barbers could work on all “persons,” including women, they just weren’t licensed to permanent wave or do color.

explained to him that we see the cancer patient first; before they go looking for any other product. We shave their heads. They lose their dignity until we give them that hair back. They trust us. This trust lets us guide them from one therapy to another. Of course insurance is still a big problem.

HSJ: Do you expect other salons to follow in HSJ: You recently attended the alopecia your footsteps? convention in Washington.

LB: I have actually been there at least three times to help them get funding for the registry and their research. Every year I tell them, “We need to get insurance reimbursement so alopecia patients can afford hair replacements.”

It’s never on the agenda, but I always put it in there because I think it’s very important to get legislators to support us.

LB: I don’t know. Right now it’s an investment and a learning process.

HSJ: Would you do this even if it were not a profit center?

LB: I never really expected it to be a moneymaker because we are working with Medicare and there are so many non-allowable reimbursements. Maybe years ago it was a profitable thing, but with the government stepping in, I don’t see it as being a profitable business to get into… not to mention the paperwork. We had to redo our application a couple times just because one form they sent us said 2009 instead of 2010.

HSJ: Most people we’ve interviewed got into At the State Capital, changing legislation for funding for Alopecia.

HSJ: You have also expanded your business beyond hair replacement to provide additional support for cancer patients.

hair replacement because either they were losing hair themselves or somebody in their family had a hair loss problem. In your case, you’re just doing it because it’s the right thing to do?

LB: If I can make a difference in someone’s life, that’s reward enough.

LB: That’s right. I’ve studied to become a mastectomy fitter. Two of my staff have also taken advanced classes. It’s been a three-year process. I went to Essential Women to learn about the different needs of cancer patients.

I never realized how much specialized help they need. After this training I said to myself, “We could really help these people. We already do hair; if we add the other services we could offer total support all under one roof.” So that’s what we’re working on now. We have accredited our business. I’ve become accredited myself. I have my Medicare number. Now we’re going after the insurance companies and trying to partner with them. It’s been a long process and we know it is an ongoing commitment. You have to stay up with the education. You have to get your CIUs and CUUs. When I went to Germany, I visited a company that makes prosthetics. They rolled out the red carpet for me and they showed me how they make the silicone breast forms and the bras. They are committed to customer satisfaction; even do seats for wheelchairs out of a special silicone for extra comfort. When you think about it, we’re all in the same business. When we fit wigs, comfort is the most important thing, just like the bras and the prosthetics. Every client has the same needs. It’s all the same person. Our job is making them feel and look like themselves again.

HSJ: It’s been a busy year. You got certified by the American Hair Loss Council, and received a number of other accreditation and awards.

Tell us about this.

LB: I feel good about getting my BOC certification. To get my business accredited, Medicare came in and inspected everything.

For my AHLC Masters, I had to be in business a long time and build all these points before I could get their certification. The Better Business Bureau gave me several awards too: the biggest one was the Torch Award, which is for honesty and integrity. Oh, and this year, my Chamber of Commerce elected me Chamber Member of the Year. I’m very active with them. There are a lot of committees I belong to. One of them is health and wellness and I do a lot of presentations with the medical market. We also have a “Women in Business” committee that’s really good for networking.

What else did I get? Oh, yes, the Beauty Spot of the Month this year, I got that. Yeah, a lot’s been happening.

HSJ: You also have to take care of yourself The team

because I remember you broke your leg or ribs recently.

LB: I broke my collarbone. It’s the first real HSJ: It makes sense to offer many cosmetic injury I‘ve had skiing. I had new boots and was services under one roof because customers don’t have to reveal their fears and vulnerabilities to multiple consultants.

LB: When I was in Germany, the vice president of the company asked me, “Why is a hair dresser going into mastectomy fitting?” I

told that my old bindings wouldn’t hold up on my ice skis, so they sold me these terrible little junior skis and bindings… and they didn’t hold me. I went flying through the air like Flying Wallenda and landed on my head and shoulder. I got up, and had them put my ski Continued on Page 20 ›

18 The National Hair Journal Winter 2012

Ultimate Hair Extensions, Ultimate Profitability.

Ultra II plus Hair extension

Unveils Two New Products To Its Popular Hair Extension Line

UltraWefts are made with the finest

applications couldn’t be easier!

Ultra II plus is pre-bonded, ready to be applied to your clients own hair and manufactured with premium quality 100% Remi human hair.

100% Remi human hair. Simply sew, weave or clip UltraWeft Hair Extensions into your clients’ natural

Ultra II plus is designed to lay flat against you clients scalp and offers double the density of ordinary hair extensions. Your clients will instantly love their new length

hair. UltraWefts quickly increases the length, body and volume of hair, while offering versatile and

and incredible volume and style creative new hair design options.

possibilities!

For more information about the newest innovations, services and products from Ultratress Hair Extensions, Ultratress UltraWeft / Ultra II plus, call 877-609-6805, email info@Ultratress.com or visit www.Ultratress.com

Ultratress: Ultimate Extensions, Ultimate Profitablity.

Winter 2013 Half Page NHJ.indd 1

2/4/13 2:34 PM

Flash Reports DOMAIN NAMES FOR SALE! Over the years, The Hair Journal has accumulated a number of domains that we no longer need. If any of the following could be helpful to your business, please let us know. We are selling them for $250 each and they are yours for the taking!

HAIR

LASER

• SEEMYHAIR.COM

• LASERHAIRFIT.COM

• HAIRAESTHETICS.COM

• LASERHAIRFITNESS.COM

• MYFITHAIR.COM

• LASERHAIRTEC.COM

• 1800HAIRVITALITY.COM

• LASERHAIRTECH.COM

• HAIRAUTHORITY.COM

• REVITALASE.COM

• HAIRLINENEWS.COM • HAIRLOSSHEADLINES.COM

Email: info@NationalHairJournal.com Or Call: 626-709-6397

• HAIRLOSSPEOPLE.COM • HAIRTRANSPLANTPEOPLE.COM • HAIRWELLNESS.COM • KERAFIT.COM

Candidates Sought for Beauty Export Drive Applicants invited for “California: A State of Beauty Pavilion” at Cosmoprof, Bologna & Beauty World, Dubai

Long Beach, CA 12/12: Following exposure at Cosmoprof Bologna in 2012, the 11 participants at the “California: A State of Beauty Pavilion” have gone on to generate more than $13 million in export sales, entered 27 distinct markets and created 54 jobs in just nine short months.

Organized by the Center for International Trade Development (CITD) in Long Beach, this export initiative has selected a further

twenty-nine brands to be part of their 2013 Beauty Pavilion program at both Cosmoprof Bologna and newly-added Beauty World Dubai. With a few spaces left, CITD, Long Beach is looking for California-based beauty brands that want to attend these events at a highly offset rate and grow their businesses globally.

Benefits of Participating: Small and medium sized businesses would typically

not be able to attend a major foreign trade event due to the costs associated with entry, creation of a booth, travel and logistical support. By creating the California: A State of Beauty Pavilion, CITD, Long Beach selects companies that have the ability to succeed overseas and assists them with the costs of exhibition at the shows. The Pavilion concept is centered on the California lifestyle, but also provides dedicated and customized booth space designed to attract retailers and distributors.

Furthermore, CITD – Long Beach has also partnered with other organizations to provide support with export compliance and buyer matchmaking, so that participants can increase their international sales. Funding for the trade missions is made possible by the State Trade Export Promotion (STEP) grant from the U.S. Small Business Administration as part of President Obama’s National Export Initiative (NEI).

The Opportunity: There is a tremendous international interest in U.S. made products - especially cosmetic products from California - as they are looked upon as a premier region, synonymous with high quality and effective

skin care. Extensive opportunities exist both in the Middle Eastern and European markets.

In fact, Euromonitor’s research shows that the European share of the Cosmetic and Toiletries Industry accounts for nearly half of the global market, more than the U.S. and Japan combined. In addition to the European market, CITD Long Beach believes significant growth opportunities exist in the Middle East, so much so, that of the 27 new export countries entered by the 2012 participants, the majority were Middle Eastern markets - which led to Beauty World Dubai as a natural choice for a second CITD trade mission.

About the CITD: The Center for International Trade Development (CITD) hosted by Long Beach City College helps companies enter new markets, grow and enhance their international sales through specialized consulting in international trade. The CITD offers seminars designed to give small business owners the tools to take their firms global; consulting services with legal, distribution, logistics and customs experts; market research; and trade missions. Services are offered in conjunction with the Los Angeles Regional SBDC Network and the Long Beach International Trade Office, which together provide a comprehensive portfolio of import and export services to Southern California’s small businesses, at no cost. No federal grant funds are being used for any entertainment costs associated with this trade promotion or export marketing activity.

What Does 2013 Hold in Store?

Answers:

1. If you choose: Red: You are alert and your life is full of love.

Black: You are conservative and aggressive.

Green: Your soul is relaxed and you are laid back.

Blue: You are spontaneous and love affection.

Yellow: You are a very happy person & give good advice to those who are down.

2. If your initial is between: A-K: You have a lot of love and friendships in your life.

L-R: You try to live your life to the max & your love life is soon to bloom.

S-Z: You like to help others and your future looks very bright.

3. If you were born in: Jan-Mar: The year will go very well for you and you will discover that you fall in love with someone totally unexpected.

Apr-Jun: You will have a strong love relationship that will last forever.

Jul-Sep: You will have a great year and will experience a major life changing experience for the good.

Oct-Dec: Your life will be great; you will find your soul mate.

Thicker hair in 10 seconds.

9 9 9 9 9

All natural, not synthetic Made of 100% pure keratin Highest quality on the market Clings to your hair & scalp Rated #1 among hair stylists

Watch a demo video

4. If you choose: Black: Your life is about to get better. You are more than ready for the change.

White: You have a friend who completely confides in you and would do anything for you, but you may not realize it.

5. This person should be your Best Friend.

6. This is how many close friends you will have in your life time.

sell hair fibers to your clients.

7. If you choose: Lake: You are loyal to your friends and your lover. You are very reserved.

Ocean: You are spontaneous and like to please people. ‹ Continued from Page 11

SureThik

The Competition

sureThik Fibers don’t clump.

96% of all stylists voted SureThik Fibers as the #1 hair thickening product* *Statistics based on surveys at Orlando & two Las Vegas trade shows in 2012

Inquire about wholesale pricing.

Ask for a free sample: customersupport@surethik.com

1-855-532-9182 (toll free) www.surethik.com

In other words, kids who want to feel normal and fit in with their friends will only be able to get their doll from a hospital or medical clinic, not from a toy store or in the mall. But wait, it gets worse. The following statement was posted on NAAF’s own website, “NAAF was not involved in any way, in the development or packaging of the Ella doll.” What? The National Alopecia Areata Foundation, which dedicates itself to children with hair loss, was not even consulted? Ella’s not going to be for sale in toy stores or online, only where you go for medical treatment. What kind of message does that send? Here’s Mattel’s explanation, “Mattel made the decision not to sell these dolls at retail stores and profit from them, but rather more directly and immediately get these into the hands of children who can most benefit from a play experience with these dolls. This decision demonstrates Mattel’s commitment to encourage play as a respite for children in the hospital and bring joy to children in need. Hmm… But just in case you didn’t get the message, NAAF’s order form supplies the missing bit. Anyone wanting a get an Ella doll has to sign a form acknowledging that “I understand this doll has been donated

by NAAF for personal use and not for resale. I understand that supplies are limited and that submission of this form does not guarantee me a doll. I also understand any attempt at resale may result in legal action.” Wouldn’t want to leave the trial lawyers out in the cold now would we? After all, this is America.

19 The National Hair Journal Winter 2012

THE NATIONAL HAIR & SKIN JOURNAL The National Hair & Skin Journal was founded in 1997 as a business resource for salon and clinic owners. Its mission is to provide hair-management professionals from all disciplines with accurate information that will help them provide superior service to their patients. It is a full-color tabloid, published quarterly and distributed worldwide.

EDITOR IN CHIEF Christopher Webb cwebb@nationalhairjournal.com CREATIVE DIRECTOR Kelly Vaughn kelly@documentgeek.com LEGAL ADVISOR Joel Morgenthau TECHNICAL ADVISORS Isaac Brakha Dr. Shelley Friedman Larry Oskin/ Maryla Fraser CONTRIBUTING CORRESPONDENTS James Toscano Bobbi Russell Mark Deo Toni Love Steven Dimanni, Editor Emeritus Marilyn Wayne EUROPEAN DIRECTOR Hans Diks EDITORIAL POLICY The National Hair & Skin Journal is 100% independent and is not beholden to, or influenced by, any individual investor, manufacturer or other commercial interest. The Journal does not pay for the use of submitted material but it will give credit to contributors. Wherever possible, we encourage writers not to include company or brand names unless they are necessary for a more complete understanding of the article. The National Hair & Skin Journal works hard to ensure that all published material is objective, fair and courteous.

It reserves the right to edit material it deems to be overly commercial or that unnecessarily denigrates a competitor. The National Hair & Skin Journal has a history of profiling prominent personalities in the hair-management industry.

These interviews are based upon the prominence of the candidate and requests by Journal readers.

Interviewees do not pay to be profiled and there is no commercial relationship between interviewees and their advertising.

ADVERTISING To place an advertisement or request a Media Kit, contact us at advertising@nationalhairjournal.com or call 626-709-6397 SUBSCRIPTIONS To subscribe, visit www.nhjsubs.com or write subscriptions@nationalhairjournal.com.

LEGAL NOTICE The views expressed in The National Hair & Skin Journal are those of the individual author or contributor and not those of The National Hair & Skin Journal, its editors or staff. The Journal’s contents reflect the opinions of the authors and are not analyzed, peer-reviewed or otherwise investigated before publication. All authors and contributors are asked to disclose any interests they have of a commercial nature. The National Hair & Skin Journal makes no attempt to validate the sufficiency of such disclosures and makes no warranty, guarantee or other representation, expressed or implied, with respect to the accuracy or sufficiency of any information provided.

The publication of an advertisement does not constitute on the part of The National Hair & Skin Journal a guarantee or endorsement of the quality or value of the advertised product or service or any of the representations or claims made by the advertiser. The National Hair & Skin Journal accepts no responsibility for unsolicited materials.

All articles and letters become the property of The National Hair & Skin Journal and may be edited for clarity, presentation and space. By allowing your articles, interviews and personal commentary to be used in The National Hair & Skin Journal, you are giving the publication permission to use these materials in its pages, website and other information materials. Advertisers are required to sign a formal advertising agreement indicating that they are not violating any trademarks or other intellectual properties. Full details are outlined in The National Hair & Skin Journal Media Kit. COPYRIGHT The material published in The National Hair & Skin Journal is copyrighted and may not be utilized in any form without the written consent of the editor.

THE NATIONAL HAIR & SKIN JOURNAL 39252 Winchester Road, #107-383 Murrieta, CA 92563 Tel: 626-709-6397 Info@NationalHairJournal.com Printed in USA

20 The National Hair Journal Winter 2012

Y

our headline is one of the most important parts of your website and newsletters. It grabs readers’ attention and keeps them reading. In the age of online news releases, your headline also needs to grab the attention of the search engines, which sort and rank your news. A good headline boosts your chances of showing up at the top of a search page when customers (or bloggers, reporters and industry pundits) look for products or services like yours. Here are three tips for hooking search engines from PRWeb.

Find your keyword and use it.

Select a relevant, highly searched term or phrase to be the primary keyword. Keywords are the terms your target audience uses when searching for information/products/ services online, so you want to find the best keyword for your release, and include it in your headline.

Find the BEST keywords.

Keywords are the terms your target audience uses when searching for information/products/ services online. For example, if you are in the hair replacement business in Atlanta the keywords you should consider using might

3 Headline Tips for Hooking Search Engines

By PRWeb Connections

include: Atlanta Hair Replacement, Hairloss, Hair Loss, Thin Hair, and Bald.

The terms are dependent on what you want to be found for, but you should also understand the sophistication of your audience and their Internet habits as that can influence the keywords you select.

The skill is to think like your audience and generate a list of phrases they are likely to use.

Then, double check your hypothesis with a free keyword tool such as Google’s AdWords tool, which will help you understand which phrases are most frequently.

Remember that informal words are often most effective because they are part of the language

of the target audience. Avoid getting caught up in industry jargon, product or service names and industry acronyms which may not be how the audience will search online.

Build priority keywords and integrate the keyword phrase in the headline, sub-head and key sentences on your Web site.

Additional opportunities that exist for optimization include the ‘About’ section of your website. This is a great place to include additional keyword phrases and an additional hyperlink back to the main Website to create an additional page the search engines can crawl, index and perhaps show in search engine results.

Be specific.

A headline that accurately summarizes the content of a web page or news release does more than tell readers what to expect. Search engines will rank a piece more highly if it sees the headline matches the content. Use specific descriptors—”women’s human hair extensions” rather than just “hair extensions” and skip flowery adjectives or hyperbole such as “most beautiful hair.”

Remove unnecessary words.

Extra words confuse search engines. Articles and prepositions such as “a” and “of ” are considered “stop words”: avoid them in titles unless grammatically necessary, as natural phrasing is important for both readers and search engines alike. Remember to include additional, specific details—such as “Received Stylist of the Year Award 2012”—in the subhead of your headline.

Good headlines keep readers AND search engines interested, enabling your business to be discovered by more customers. Only when you know your primary keyword, have a good, specific headline and have removed unnecessary words are you ready to move on to the rest of the release.

‹ Continued from Page 17

HSJ: But it takes more than a metal plate and

HSJ: Bungee jumping?

LB: Correct. I would do it if it weren’t for

LB: Yes. I haven’t jumped out of a plane though.

my knees… I still need them. There’s a lot of work still to do.

HSJ: So that’s still on the agenda?

LB: No. Don’t want to do it.

seven screws to slow you down, Lucinda. A few last “Yes/No” questions. Have you ever done – or want to do – any of these things?

Hang gliding?

HSJ: Why?

LB: Yes, I’ve done it.

protect the knees?

LB: Well, I had a knee replacement.

HSJ: So it’s not fear. It’s just you want to At the BVZ in Germany, Spring 2012

Visiting Royal Palace, Bankok while on Asia factory tour

TM

Anti Aging for Hair The only complete hair management system for women with thinning hair Specially formulated for women Women’s hair loss is different. It needs different care and maintenance. Men’s hairloss products are not formulated for a woman’s delicate scalp. Some may even be dangerous. That’s why your female clients need Tricomax.

Serious science, proven results Tricomax is the result of extensive research by beauty professionals and medical experts. The Tricomax hair management system includes preventative therapies, hair fitness programs and hair recovery tools.

It is a complete support program developed and reviewed by a medical advisory board.

Get started today , If you are a professional looking to stock or recommend strike a Max, we can provide detailed product briefings, training sessions and dedicated wholesale services. Please don’t hesitate to contact our professional services team for details or if you have any questions.

How it works

Tricomax products are designed to work together

BEFORE

Step 1 – Tricomax Scalp Cleansing Mask Step 2 – Tricomax Scalp Stimulating Lotion Step 3 – Tricomax Revitalizing Shampoo Step 4 – Tricomax Laser Pro12 by HairMaxTM based on the only laser design officially cleared by FDA for hair growth.

AFTER

back on, and I skied on down. After skiing a couple of runs, I said to myself, “I think I hurt myself really bad.” So I went to First Aid and they agreed! I’ve got a scar to prove it (shows scar). Yeah, it’s pretty deep, but they inserted a plate and seven screws.

To find out more,visit:

info@tricomax.com www.tricomax.com Tel : +1 424 281 6020

INTENSIVE TREATMENT FOR THINNING HAIR

21 The National Hair Journal Winter 2012

Seen

and

Heard

New Image Annual Conference True to its educational mantra of “Less fluff, more focus”, New Image hosted its annual conference last October at the Mayfair Hotel & Spa in sunny Coconut Grove, Miami. It’s hard to determine whether the high energy of the conference brimmed over to Coconut Grove or whether the exciting vibe of this buzzing waterfront community infected the conference! But already at the welcome cocktail reception on Saturday night it was obvious that the hair loss professionals from all over the country who made their way to Coconut Grove were serious – serious about their business, serious about their education, serious about networking.

The entire group was ready bright and early the next two mornings to participate in a carefully crafted conference program with over thirty classes delivered by fourteen top-notch presenters from the technical, medical/paramedical, business and marketing arena. Many well-known names were to be found on the presenter roster, but there were also a large number of experts who were new to the New Image presenter platform and who were excited to be teaching the hair loss industry.

By Elvira Amankwa

“Have been coming to the New Image conferences often and I find them helpful and motivational every time I attend. It’s great to network and meet friends from the industry, learn new techniques and hear about the latest business approaches. Even someone who has been in business for 44 years, like myself, can benefit from NIU LIVE greatly” – Steve Jones, Cavalier Hair Clinic, Godfrey, IL Excellence in Education Awards Recipients Keith Zimmerman and Ricky Knowles with Tony Sciara (left to right)

Dr. Suzanne Mouton-Odum

“That said, I want to express how exciting it was to be at your convention last October. We came back totally charged and ready to go. The information we received at the event was charged with a very contagious energy to dig in and get started.” – Ken Cote, Kenneth Cote Renewal Center, NY Preview – NIU LIVE 2013 - New Image’s 2013 program promises new class formats, new presenters and new topics.

It will take place October 19 – 21 at the West Palm Beach Marriott in West Palm Beach. For more information, visit www. newimagelabs.com.

Cocktail Reception

From seasoned hair loss professionals with forty-four years of experience to newcomers who had just opened a studio, every participant understood that education provides them with the edge to get to, or remain at the top of their game. “This industry gathering was clearly driven by two forces – the high energy of the presenters and the high motivation of the attendees to get the most out of this conference,” stated Tony Sciara, President of New Image Labs.

Thea Chassin, Bald Girls Do Lunch

An Exhibit Hall with the latest hair loss solutions and accessories on display rounded out the conference program and was the perfect place to browse, linger and network.

Robert Voza

The conference program also included an Awards Ceremony with the presentation of the “Excellence in Education Award 2012” for imparting excellence in hair loss education with dedication, passion and zeal to Keith Zimmerman of Keith’s Hair Center, Green Bay, Wisconsin and Ricky Knowles of Ricky’s Hair and Wellness, Houston, TX.

Jay Benjamin

Les Martin shares his experience and advice

Connie Judge, National Trichology Institute (center) with associates

Shawn Peters

Randy Clark

22  The National Hair Journal Winter 2012

23 The National Hair Journal Winter 2012

Hair

and

Skin Society News

Society Board Members Provide Year End Updates For 2012

Jimmy Toscano – In 2012 we had one of the best years ever in the hair replacement business. As you know, we not only have a hair replacement center, but also a barbershop and beauty salon all under one roof. A lot of people said that this would never work for us, but it’s worked out wonderfully. We have one common waiting area and no one that sits there knows who is wearing hair and who isn’t. Our goal has always been customer satisfaction and undetectable hair.

As we look to this 2013 year, we will keep doing the same as we’ve always done - customer satisfaction, price affordability, and a great “family” atmosphere that keeps clients coming back.

With the new technology in the field of hair replacement - new adhesives, new shampoos and conditioners, new hair systems with great hair that doesn’t matt or tangle - everyone in the hair replacement industry should be back on top of their game this year, as long as they are willing to “step out of the box.”

Our wish for all of our friends and colleagues is a Healthy, and Happy 2013!

Lucinda Beaty – 2012 was a busy year for our salon. Projecting back, September through November was scary from a business prospective, as the economy steadily decreased as a whole. The end of 2012 increased and gave us hope of a better economy to come. What I would like to add is the importance of education and diversity of services. With more education comes the opportunity to increase revenue through services.

Marketing and marketing tools to increase new and existing business will be an opportunity to increase sales and services. In 2012, we made great strides to our breast care boutique. I received my BOC certification and now I am a certified mastectomy prosthetic fitter. We also have two advanced prosthetic fitters on staff. In addition, we were approved by Medicare as an accredited facility and we are able to bill some insurance companies for both wigs and prosthetics. We are actively pursuing all local insurance companies and hope to improve our billing capabilities daily. I did lots of traveling in 2012. I explored factories in Germany and attended the NAAF conference in Washington, D.C. to help increase funding for research. My staff and I, attended multiple cancer research functions in the month of October and we have added a lot of new products to our inventory. I added two new staff members in 2012, April and Debbie and they are an asset to the salon. We appreciate our clients and we are looking forward to servicing our clients in 2013 and years to come.

Lisa Zimmerman - The weak economy of 2012 reinforced an important business truth for us: You can never afford to be complacent. “Businessas-usual” certainly was not a winning formula in 2012. The economy forced us to evaluate virtually every facet of our business. One important focus was to strengthen our relationships with our current clients. We implemented strategies to increase client satisfaction and loyalty. Lead generation continued to be a challenge, as once-effective media vehicles generated fewer viable leads. We had to step out of our “comfort zone” and embrace new ways to market and promote National Hair Centers. By necessity, we have worked to leverage and maximize every marketing opportunity and every marketing dollar.

As the economy begins to show “signs of life”, NHC is now better positioned to take advantage of the pent-up demand for our services, caused by the difficult economy. We are now leaner and more efficient, as well as more responsive to client needs, than ever before. While I don’t see the economy “roaring back” to pre-recession growth levels in 2013, I do see steady growth and opportunities for those in the industry who are ready to capitalize on them. I would like to wish all my industry colleagues a Happy, Healthy and Prosperous 2013!

Dan Brummel From Madison, WI, Opens The First Capilia Hair Replacement Studio In The United States After 19 years in the hair replacement business in Madison Wisconsin, I am very excited to have partnered with Capilia from Canada as their first Capilia “Hair Loss and Scalp Therapy” studio in the United States.

I was introduced to the Capilia idea by my friend Leigh Gardner, and speaking directly with Sam Donofrio, president of Capilia, I was extremely impressed by the entire Capilia concept and their exciting vision for our industry. By being the “flagship” studio in the United States I have been the testing ground for the move to America. It has been a smooth transition considering the slight language adjustments from French to English.

With my planned move to a new location this was the perfect timing for my partnering with Capilia since I was searching for a new concept and wanting to build a better business to ensure my future in the “Hair Loss” industry. The entire Capilia team with their knowledge, professionalism and friendliness is a pleasure to work with.

There are many benefits to being a Capilia studio including the wonderful job that is done with the micro-site management, the entire Capilia marketing program and knowing that their staff is there to assist and guide us through what is sometimes a challenging and time consuming experience leaving me time for the important tasks of consultations and sales.

I find that Capilia is continually upgrading every aspect of their business concept and are even developing new software systems.

I was impressed with the Capilia “scalp-care first” concept. Ailments of the hair and scalp are common and their symptoms can be unpleasant for those who suffer from them: itching, redness, eczema, psoriasis, dandruff, bad odor from oily scalp and hair loss. Tricological evaluations and solution recommendation is the approach I now take to have an answer for my clients. Including an extensive all-natural product line for the hair and scalp. New clients have the choice of several different treatment programs that are

www.hairskinsociety.org

From The Boardroom

Board Members: Lisa Zimmerman, President National Hair Centers, Phoenix, AZ, Bobbi Russell, Hair Therapy For Women, FL, Lucinda Beaty – Owner Lucinda’s Hair, Jim Toscano “The General”, Toscano’s Hair Consultants, PA.

Happy New Year! Welcome

to 2013 - I hope everyone had a wonderful holiday season and a great New Year’s.

The Society will be introducing a lot of new opportunities for members this year. Last year we had 3 salons join our Skin Rejuvenation program and we are excited to introduce more products and services to help increase salon profits for our members.

In each issue, I try to flag new developments and products that could benefit your business. I also introduce new Society members and share their news and achievements. If you are an active member of The Society, you will also be receiving our regular newsletters and email blasts, and I also invite you to tell me about new products and services that cross your desk so we can pass on your recommendations – or warnings - to other members. A key area of interest for us at the moment is anti-aging, and you have undoubtedly noticed that The Society is introducing more skin and health care products to alert you to new profit opportunities in your salon. We believe that great hair needs great skin and we actively promote skin rejuvenation as a logical extension of the hair replacement and restoration services you are already offering your clients.

New Skin Rejuvenation Program Owners – Congratulations to Peggy and Juan from Peggy Tom and Associates in San Francisco, CA, the latest salon owners to join the skin rejuvenation program featuring micro-current technology using the Neurotris SX 3500 device. For more information about Peggy Tom and Associates visit www.peggytom.com.

Skin Rejuvenation Program – The hair replacement and hair restoration market is looking for expansion opportunities and new profit centers. One company that continues to impress us is Neurotris, a bio-engineering group based in Southern California that has developed a skin rejuvenation device, the SX 3500 that delivers immediate and demonstrable skin tone benefits using Micro-current technology. Micro-current has existed since the late 70’s, but the latest generation of Micro and Pico current devices from Neurotris offers dramatically improved performance at an affordable price. Not only is the benefit visible right away, the income potential is substantial. A center servicing 100 clients could gross $225,000 a year or more. For further information, please contact me at 619-928-9750 and visit the Hair Society website at www.hairskinsociety.org. Once you have taken a look at the information, I can provide more details about how to see a live demo, how to purchase the device and get trained.

The Hair & Skin Journal Now Provides PDFs To Reprint Your Current Articles and Interviews - Would you like to share your current interview or article in The National Hair & Skin Journal with your clients or use it for public relations purposes with the local media, etc?

You can now order reprints of your current interview or article by having it redesigned with the Hair and Skin Journal Logo at the top and saved as a PDF so you have the opportunity to make as many copies as you would like. Our newspaper designer, Kelly Vaughn, will be able to provide you the PDF for a low $25 fee (payable via credit card or PayPal). Please contact her by e-mail at kelly@documentgeek.com. This new service applies to current interviews and articles. If you have any further questions, you can contact me at 619-928-9750.

M

Skin Rejuven

The next step

in anti-aging

ation

for your clien en and women today are increas ts to science to ingly turning maintain their NHJ: What actually health and their vitality. of electrical energy One of the most exciting TP: Microcurrent is Microcurrent and how does areas is the use to stimulate cells refers to bioelec it work? body. Reader the normal body’s tric signa or tissue in the s of the Nation human processes of electric tures that mimic al Hair Journa familiar with simulate the al energy. If we l the benefits body’s natural can of low level laser are already processes, then to promote hair communicate light therapy we are able to at the cellular growth, but level and create great hair with not a comple When we apply te anti-aging cellular change tired skin is specific bioelec solutio s. news about a tric signatures with somatic parallel technology n. Today, we bring you cells of the body, that resonate rejuvenation we cause a perfect tune, preven results. It is based that offers dramatic skin ting premature acoustic of the minut cellular segrega upon new unders pro moting e electrical signals cellular pro-ma tion, in turn, tandings turation. that pass betwee called “Micro NHJ: You are n individual currents” able to explain cells in the body their activity. you combine this technology Researchers at to regulate a medical degree because Neurotris in California have research physici with your experie Orange Count analyzed these st. But for us nce as a y, developed a Microc laymen, could electrical signa Microcurrent you describe in simpler langua tures and urrent device tired or aging that will revive TP: Microcurren ge? facial tissue. and enhance t is today’s way In this interview, we rejuvenation, of causing aes talk with Antho face lifting and thetic Picciano, the ny wrinkle remova founder and l. It’s a new way to rejuven chief officer of Neuro ate tris, a compa NHJ: Does it reallythe cells. ny on the cutting edge of natural TP: Absolu tely. work? skin rejuvenation.

Resear ch and experience in numerous domai have ns demonstrated National Hair its effectivenes Journal (NHJ): Better yet, the s.

Tony, you have benefits increas a medical degree, e with repeated treatm how did you ents. get into the NHJ: Sounds almost field of Microcurren t technology? true. What would too good to be Tony Picciano (TP): you tell someon Microcurren who asked you e t is where medici (left to right) to ne and engine Daniel TP: Have a treatmeprove it? ering meet... or to Hillebrand, AnthonBullington, Dr. Linda nt... put it anothe the best to see what this way r way, y Picciano III, where today’ can do for you, Tony s discrim inatin Picciano, Patricia is to have a treatm client can take g Picciano ent advantage of NHJ: When will yourself. the latest science bio-engineerin g firm. That’s . We are a TP: Almost rightthey see results? our business.

Several years therapy lasts 45 ago, a away. A typical to 60 min., but passionate about number of individuals who the results can seen during the were really be Microcurrent procedure as the cosmetologist already be build what they came to us and moves from one area of the wanted to or technician called a “mirac face to anothe research and le machine.”

NHJ: If one developed the r. of our readers science and techno We did the were witnessing a device that what would a demonstration was far logy to create they see? , before. The public superior to anything that TP: This is a sculpti had come has been crying ng device, so and now we the face. As out for a better we are actual can provide it. the procedure ly sculpting choice progresses, they number of benefit will notice a s; wrinkle reducti on, face lifting, toning

The Nationa

l Hair Journal

1

Heather Simon

Client Service Director About The National Society of Hair & Skin Rejuvenation: The Society was created at the request of forward-looking anti-aging specialists to help them find the information, products and educational resources they need to grow their business. Our goal is to provide the professional connections and support that it is difficult for an individual operator to find on his or her own. The Society brings together professionals from all parts of the personal care industry to promote new relationships and crossmarketing opportunities. It also partners with The National Hair & Skin Journal to provide information and educational services. www.hairskinsociety.org * Translation of Latin motto, “Get In to Get On.”

specific to their needs, which makes for happier clients that will stay with me for a long time. I have had a very good response from the clients that have done the scalp treatments, and I’m just getting started!

Every aspect of being a Capilia partner has exceeded my expectations. I would encourage any salon owner that is looking for something that will improve their business and ensure success in their future as a professional in the hair loss and scalp therapy business to consider partnering with Capilia whom I believe to have the best business plans available. It is a tremendous opportunity for all of us individual salon owners to partner with and have a voice in and make an impact on our industry.

~ Dan Brummel Anyone wanting more information on how you can expand your business, and become part of a growing network can contact Capilia directly by going to their website at www.Capilia.com.

24 The National Hair Journal Winter 2012

New Image Labs Unveils:

www.NewImageLabs.com An enhanced online experience to make your life easier, reduce your overhead, and save you time

Same address.

Better experience. Real savings.

Convenient • Completely redesigned website with easy navigation • Place your orders 24/7 • Personalized “Favorites” section for easy reference • “Past Order History” for a quick glance • “Order Tracking” also for custom orders

Economical • FREE ground shipping for all domestic hair orders (excludes international orders and accessories) • Increase efficiency by ordering online and gain time for other tasks

Secure • Safe online shopping on a trusted VeriSign approved site

Not registered with New Image yet? Or you registered and have never placed an online order with us? Now is the time to give it a try and receive a SPECIAL BONUS.

Call 1-800-359-4247 for details and mention code NHJ-BON 30, 2012 Special bonus offer valid till November March 28, 2013

NewImageUniversity.com | NewImageLabs.com | Connect with New Image University