In Memoriam
Madeleine White
Medical
Technologies
Be FDA Compliant Laser expert Donald Osendowski tells you how
1947-2006
pg. 11
News Makers
Insurance Dumps on Woman
The Virtual Energizer
The shameful insurance injustice for women with hair loss
Get recharged with Lance Centofanti
pg. 14
pg. 8
The National Hair Journal
VOLUME 10 NO. 39 THE PROFESSIONAL PUBLICATION
OF
HAIR REPLACEMENT & RESTORATION
AND
Demographics Redefine Hair Market Murrieta, CA. 09/06 - Baby boomers refuse to grow old. That’s hardly news to researchers who follow the psychographics of an aging population. But what is surprising is the effect this is having on the hair marketplace. Hair replacement, which used to be a quiet backwater with little connection to the cosmetic and personal enhancement markets, is being propelled onto a larger stage. Suddenly, it finds itself part of a burgeoning anti-aging landscape that includes products like Color Camo from Redken Corp., which claims, “It’ll seem like you slowly turned back time,” and Just for Men, whose “Rejuvenator” products contain “X-Gray Science” to target gray hair. Then there’s, “Stop Lines/Anti-Lines Moisturizer” from L’Oreal, Paris. Their print advertising warns boomers, “You think lines add character. She thinks lines add years.” As a
result of campaigns like this, anti-aging formulas now accounts for one-third of the $59 million men spend each year on skin care. Depending on your marketing perspective, this anti-aging crusade is either a huge opportunity or a major risk as packaged goods companies begin to encircle men and women of a certain age. However, while it may be easy to conclude that hair replacement salons will be outgunned by the big boys, shrewd marketers will see the benefit of actually aligning themselves with the anti-aging movement and positioning hair replacement alongside gray hair removal and anti-wrinkle treatments. In this way, they will benefit from the halo created by their publicity and advertising. Why not be part of the antiaging snowball as it gathers speed and critical mass on its way down the mountain?
Pennsylvania Set to Become 10th State to Offer Hairbraiding Licensure
Goodbye Madeleine
Harrisburg, 09/06 – The Pennsylvania Legislature is expected to approve a bill introduced by Senator Edwin Erickson that will establish a professional license for natural hairstyling and braiding. Lisa Y. Hopkins, an educator and advocate for Natural Hairstyling told local legislators that that Hairbraiding and Natural Hair styling dates back to 2630-2540 BC and can be traced back to the threshold of civilization from the first dynasty founded by Pharaoh Manes near the tip of the Nile in Egypt, way before cosmetology was even thought of. When the bill becomes official
Best Brains Vie for Beauty Title
Paris, 06/06 - L’Oreal leads the world in beauty marketing. The company is the cosmetics industry’s largest investor in research and in 1993, it launched L’Oreal Brandstorm, an innovative marketing competition that challenges students to take on the role of a marketing brand manager and revamp an existing international L’Oreal brand. Brandstormers receive a brief about the market, the brand, and the distribution channels. They learn marketing techniques from L’Oreal brand managers, and work closely with a communications agency to develop innovative packaging for their new product. Jean-Paul Agon, CEO of L’Oreal comments, “The responsibility of inventing the future of beauty lies in the hands and minds of the young, modern-living marketers that are part of the L’Oreal family today. L’Oreal Brandstorm is one way of ensuring that we continue to feed our teams with some of the world’s smartest, diverse and most creatively talented minds.”
on September 7, Hair Weave Artistes, Locticians, and Hairbraiders can officially be licensed in the Commonwealth of Pennsylvania. There are nine states, New York, Ohio, Florida, Michigan, Virginia, South Carolina, Louisiana, Texas and Tennessee that offer a natural hairstyling styling and braiding license. While there are nine states, Washington, Arizona, Connecticut, California, Maryland, Minnesota, Mississippi, and North Carolina that are exempt from cosmetology laws to freely practice the art of hair braiding, locking and weaving. With P&G and L’Oreal eyeing the thinning hair market, isn’t it time the hair-management industry started to take its own marketing seriously?
L’Oreal was ranked as the 17th most respected company in the world in the 2005Financial Times/Pricewaterhouse Coopers survey of CEOs and corporate stakeholders.
Character Determined in Early Years? Everything starts earlier these days. Seems the world just keeps spinning faster. And kids just can’t get left behind. Visit www.babytoupee.com to learn how to help your toddler deal with the agony of being born with little or no hair. Babies can choose from the Donald combover, the Bob dreadlocks and much, much more.
Madeleine White passed away quietly after an extended illness on June 25th. Madeleine was an active member of our industry for many years and is especially admired for her contributions to the women’s hair loss market. In spite of setbacks in her own health, Madeleine was always reaching out to help others. She served on the American Hair Loss Council, was an active member for the American Cancer Society and started, ‘Year of the Child,’ one of first programs to benefit children. During her career, Madeleine owned and operated her own retail salon before partnering with Okyo Sthair at New Concepts Hairgoods. Madeleine’s most recent function was Vice President of New Image Laboratories, a position she proudly held until ill-health forced her to retire. Madeleine has many friends and admirers and we invite them to send in pictures, anecdotes and remembrances so we can celebrate Madeleine’s life in the year-end edition of The National Hair Journal.
Korvue for Dummies Coming to a Bookshelf Near You The “Dummies” series of instructional books for “the rest of us” will be publishing a “Korvue for Dummies” edition shortly. It is designed to explain how to set up and use this salon management application to manage client relationships, streamline operating procedures and
SKIN HEALTH FALL 2006
UK Mouseketeers Spring Hairloss Trap Could Super Furry Animals Provide Clues For Baldness?
Manchester, UK, 09/06 - British scientists may have discovered have discovered a protein “code” that instructs cells to sprout hair. The University of Manchester team has laid bare the molecular
processes that determine which embryonic skin cells will form into hair follicles and determine the body’s hair pattern. Their findings will be of interest to scientists looking at male-pattern baldness but have more direct implications for people who suffer from ectodermal dysplasia - a range of conditions where skin cells fail to develop into other tissue, including hair follicles. “During human development, skin cells have the ability to turn into other types of cells to form hair follicles, sweat glands, teeth and nails,” said Dr Denis Headon, who led the research. “Which cells are transformed into hair follicles is determined by three proteins that are produced by our genes. “Our research has identified how one of these proteins working outside of the cell interacts at a molecular level to determine an individual’s hair pattern as the embryonic skin spatially organizes itself.” The team found that cells given the genetic command to become hair follicles will send out signals to neighboring cells to prevent them from doing likewise, so producing a specific hair pattern. They also demonstrated that by hyperactivating the ‘hair protein’ in embryonic mice, young mice with considerably more fur than normal were produced. “We were able to change the number of hair follicles in the embryonic mice while they were developing in the womb,” said Dr Headon, who is based in the University’s Faculty of Life Sciences. “The research - while not directly linked to male-pattern baldness - should be of interest to pharmaceutical companies working in this field as understanding the molecular processes at work during follicle development could provide clues as to why follicles shrink and hair growth diminishes in certain men as they get older.”
become more profitable. Korvue has a loyal customer base of larger salon and clinic owners, but smaller, family-owned businesses have always hesitated to make the move from paper records to computerized client operations. Korvue for Dummies should change all that and make it easy for everyone to master this valuable management tool.
This year, two teams shared first prize: a talented group from Korea University and a French team from L’Institut d’Etudes Politiques de Paris. Students from 32 countries participated in this hotly contested competition.
The Place Where Things Begin. A Decade of Information.