Tristan is an Associate Director at Landor in New York where he leads a number of client relationships—helping to develop brands with ambition and purpose. He’s been on TIE working with an NGO that promotes the sustainability of the mangroves in Recife through education and engagement within the local community. The objectives of his placement were to get a partner that shares the same values and can be linked to what Centro Escola Mangue (CEM) does; highlight the importance of what CEM does and how the target audience can engage in activities at the school; and simply just show that the mangroves are amazing. Tristan and the team at Melhor Comunicaçåo worked hard over the 30 days and launched the campaign on the final day of the placement. To understand more, have a read of his case study here.
