A big thank you to our event sponsors

A big thank you to our event sponsors:

Change the world, one brief at a time.

Click here to watch the presentations on Youtube

Nicolas Jayr, Team Manager

FUNDRAISING

FUNDRAISING

FUNDRAISING

BBH & W+K party

MØ Live Showcase

FUNDRAISING

30 BBHers offered their talents 142 BBHers contributed money 250 individual contributors in total _ÂŁ11,120 fundraised

HELLO RECIFE!

“THE BRAZILIAN SLUM CHILDREN WHO ARE LITERALLY SWIMMING IN GARBAGE” Guardian UK, October 2013

THE NGO: GRUPO RUAS E PRAÇAS FOUNDED: 1987 PURPOSE: Using art, music and cultural projects as an educational methodology to help street children and adolescents to create a better future for themselves, out of the streets.

30 days on the ground, ÂŁ11,120 fundraised.

THE TASK: Help GR+P raise its profile and show the world the realities of street kids in Recife

THE CREW. One local agency. NGO street educators.

Klaus Thymann to help make it happen.

FIRST IMPRESSIONS. Street kids are a reality. And life’s indeed tough in the streets.

BUT. Not all is lost. There’s hope in the streets.

OUR INSIGHT. We wanted to challenge the outside perception.

Street kids always reduced to drugs, poverty and violence.

#TEMVIDANASRUAS Show that there is life, dreams and hopes in the streets and for street kids despite what their conditions.

THE WORK

CLICK HERE TO WATCH THE VIDEO

MORE TO COME‌ Out TBC. Photo-reportage on Brazil youth culture

Out June. Photo-reportage on street football in Recife.

Thank you, Obrigado!

Tim Lindsey, CEO

D&AD TIE

https://www.youtube.com/watch?v=mkHfVt6fAk Monday 19th May, 2014 A

D&AD Who are we?

D&AD promote, stimulate and award creative excellence in business communication ; we aim to generate funds to provide support, stimulation and inspiration to creative people around the world.

D&AD What do we do?

We generate profit from our commercial operations - Awards, Membership, Professional Development, Events and Partnership. These profits help fund our programmes of activity for new creatives - so we can support creative education and the transition for graduates into the workplace.

D&AD

D&AD 2014 JUDGING

D&AD

20,000 entries 12,000 pieces of work 24 categories 200 jurors 5 days

D&AD Judging Criteria 1. Is the idea original and inspiring?

2. Is it exceptionally well executed?

3. Is it relevant to its context?

Eligibility Criteria

Is it for a real product/client?

Is it a real brief?

Did it run/get made?

Did the client pay for it?

D&AD The outcome

D&AD Black Pencil

D&AD Last Year

D&AD

Where does the money go?

D&AD Where does the money go?

D&AD White Pencil

The D&AD White Pencil is a message and a movement. It symbolises the power of creativity to make the world a better place and provides a platform for a growing creative community to drive the sustainability agenda forward.

D&AD Advertising has always put itself to work for causes But the game has now changed, irrevocably and forever...

Corporate, social responsibility is part of the mainstream marketing agenda.

People, increasingly, shun companies that do evil.

There is a growing realisation that we are close to using up our planet.

As an industry we need to develop new understanding, language and capabilities.

D&AD

At its most basic, he argues, consumer-facing businesses need to rip up their business models and start again – working in partnership with local producers, NGOs and governments in ways that are sustainable. Growth and environmental degradation need to be "de-coupled", he says, explaining that Unilever wants to double its turnover at the same time as reducing its environmental impact. He admits that such targets, launched as part of Unilever's Sustainable Living Plan, have been described as "courageous". "Scary" is how he would put it.

Paul Polman, 2011

D&AD Breaking the silence - what we’re doing to join in

We asked...

What does climate change mean to you?

Is it something you’re talking about at work?

Are you concerned by the lack of action?

Do you ever think about the role the creative industries could play in the climate change story?

The journey so far....http://breakthesilence.swarm.gd New Blood Festival.

Creative industries manifesto

Where it’s going....

Sweetie

CLICK HERE TO WATCH THE VIDEO

Help!

CLICK HERE TO WATCH THE VIDEO

In summary...

Behaviour change is key to the survival of the species The advertising business is really good at that.

Sustainability is part of the mainstream client agenda Fantastic opportunity for the business .... which we’re not really taking Need to get ahead of the curve; new tools, culture, process

Thank you for listening....

Alice Hooper, Client Services Director

CLICK HERE TO WATCH THE VIDEO

Sarah Walker, Global Neuroscience Practice Director

Thank you for coming! ‌ and don’t forget to sign up for free insights on how to change the world, one brief at a time. Check out the iPad at the front of the room.