As Trevor puts it, ‘a person will only have a few opportunities in life that will change who they are as a person and how they view the world around them’. In November of 2012 Trevor set off to Malawi, Africa, to work with an organisation called Hestian, a small environmental business that was set up to tackle the climate challenge through the promotion of fuel-efficient technologies that meet specific needs of Malawians, in one of the most climate vulnerable countries in the world. The goal of these technologies is to reduce indoor cooking smoke, a leading cause of acute respiratory infection, decrease CO2 in the atmosphere and reduce the region’s dependency on unsustainable wood fuel consumption. They have developed three types of stoves ranging in sizes from household use to large scale agricultural applications. Trevor went out to Malawi to help Hestian create a campaign that made these more fuel efficient stoves sexy.