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To make it easier for potential customers to contact you to book a consultation, it’s worth making an online booking function prominent on your site, and encourage people to register for your newsletter if you have one. And if you’re affected by lockdowns or other restrictions, explain this on your site, too.
Align digital marketing channels with your customers
Once your website is live, consider the digital marketing channels that will be most effective in promoting your services to your customers. The great news is that digital marketing doesn’t have to be costly or time-consuming. Considering nearly half the world’s population uses email, many of your customers will too. Email marketing is a quick, cost-effective way to help you stay top of mind with your audience. To help build trust and credibility consider an email address matching your domain, like hi@brisbanepoolcare.com.au. Then use it to communicate important business updates, promote a new service or qualification, or share photos of your outstanding projects. While email is a great way to connect with existing customers whose contact details you already have, search engine optimisation (SEO) can help make your website more visible to potential customers. SEO is an algorithm that helps determine where your website will rank in Google’s search results when a related term is searched online. The better optimised your site, the easier it is for someone to find it. Populating your site with keywords is one way to increase its SEO ranking, so include terms that people may search for, like “Brisbane pool maintenance”. In addition to a website and SEO strategies, social media platforms such as Facebook, Instagram and Twitter can also be good channels to reach current and potential customers, especially considering the visually appealing nature of pool and spa businesses. While many contractors and business owners in the pool and spa industry are still determining what the “new normal” may hold, implementing a robust digital marketing approach could go a long way in helping you engage with your audience. So, as you look to grow or regroup in the months ahead, consider how digital marketing could help your business swim with the current, rather than against the tide. n As Australia marketing director for GoDaddy, Suzanne Mitchell is responsible for directing marketing strategies and campaign executions in the region. Contact: www.godaddy.com.au
Pool water so good, your customer’s could drink it. Prospective and existing pool owners are discovering alternatives to having chlorine and high chemicals in their pool water. So why not get onboard today and find out more about getting your customers Naked in their pool.
Call 1800 625 331 or visit naked-pools.com October/November 2020
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