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New TV program putting pools top of mind
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new TV series showcasing pools and landscaping is due to air in late 2024. The new series, Poolside Spa & Garden Australia, is a fresh series focused on living your best poolside life. It comes from the creators of Channel 10’s highly acclaimed series Healthy Homes Australia, and takes viewers on an immersive journey into the world of pools, spas and gardens. It is another addition to the TV world for the swimming pool and spa industry, following the successful Best Pools TV that debuted in 2022. The series is a consumer driven show with detailed segment featuring strong calls to action, showing consumers how they can improve their lifestyle with a pool or spa. It will look at every aspect from construction and maintenance to operation and, ultimately, the enjoyment of a pool and spa.
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SPLASH!
February/March 2024
ABOVE: Host Dani Wales has considerable presenting experience, having hosted Healthy Homes Australia almost every weekend for the past 10 years BELOW: More pools will soon be on our screens, such as this Narellan Grandeur 9
Daena Bougoure-Latchford, Pool & Spa brand manager says she is excited that the industry is marketing a new TV program that is fully integrated into SPASA’s consumer platform. “Pool & Spa is already reaching millions of consumers every year through expos, digital campaigns and magazines,” she says. “So having a program that’s fully owned by SPASA makes sense in our pursuit to reach every Australian household and extoll the virtues of owning a pool and spa.” Bougoure-Latchford says that the Aussie dream of owning a pool or spa shows no signs of waning. In their End of Year Wrap 2023, Domain found the most sought-after property feature in Australia is a pool, with pools ranking as the number one search item. “This trend aligns with a shift in the preference for families who now prioritise having a complete entertainment space at home,” she says. “We live our best lives outdoors with time spent poolside etched into so many of our childhood memories.” With only 14 per cent of Australians living in a home with a pool or spa, she says there is plenty of room for growth.