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Selling the
green revolution It is one thing to do right for your end-users and the environment by producing and selling energy efficient and environment-friendly products. But how do you highlight those advances to the benefit of the brand and, ultimately, the consumer? By Veda Dante
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onsumer attitudes have undergone a tangible transformation in recent years, as a growing number of individuals actively prioritise sustainable and socially responsible products and services. Many more are becoming aware of the impact their choices can have on the environment, on society as a whole, and in the workplace. Many companies, recognising the changing consumer landscape, are adapting their strategies to align with these evolving values. Businesses are now integrating sustainability into their core operations, adopting eco-friendly practices, and offering products and services that meet higher ethical standards. This can include efforts to reduce carbon footprints, package products with recycled materials, ethically source ingredients,
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and abide by fair labour practices, amongst other actions. The rise of social media and increased connectivity has also contributed to the dissemination of information about a company’s practices, making it easier for consumers to scrutinise and choose products that align with their values. As a result, businesses are not only motivated by ethical considerations but also by the potential for increased brand loyalty and positive public perception. Environmental, Social and Governance (ESG) considerations have become integral to business operations and are increasingly influencing consumer choices. It’s not just about marketing or slapping a “Green” sticker on your product; it involves a fundamental shift in how businesses operate,