Issue 95 – Summer – 2021
GEELONG, THE BELLARINE & GREAT OCEAN ROAD A Victorian adventure awaits
INCENTIVES Finding balance & meaning in a post-pandemic world COVID-safe Venues & suppliers that give you peace of mind
DESTINATIONS Gold Coast Sunshine Coast
Explore new possibilities across Australia and become inspired by your own backyard. With Australia Next at your fingertips you can discover the latest venues, restaurants and accommodation options for groups; along with a wealth of tips and ideas from Australian industry experts and a three-day program in Cairns – the gateway to the Great Barrier Reef. It’s time to do what we do best. Because every brilliant business event helps us all recover together.
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Editor’s letter
“Hello. Nice to e-meet you.”
S
Lana Bogunovich Editor Managing Director Simon Grover Publisher Paul Wootton pwootton@intermedia.com.au Editor Lana Bogunovich lbogunovich@intermedia.com.au
o began the many of my emails when I took my seat in the editor’s chair. The irony of joining an industry that revolves around in-person meetings and events during the middle of a lockdown wasn’t lost on me. As I write my first editor’s letter reflecting on my time in the role so far, I feel truly grateful to have joined the Spice team and the industry that we are a part of. As a relative newcomer to the business events industry, I’ve had to get up to speed pretty quickly in order to bring this issue to life. In doing so, I’ve had the privilege to speak with many professionals across varying sectors of the industry, who have generously shared their time and insights with me. Despite the industry’s challenges and hardships, the unwavering resilience and passion of its people never fails to astound me. As we reach the end of yet another turbulent year, I think it’s fair to say we could all use a little motivation and inspiration (as well as a break!). Get started by turning to page 10 of our annual incentives issue and let our itinerary through Geelong, The Bellarine, and Great Ocean Road inspire your own incentive program full of Victorian adventures. In our incentives feature on page 20, I speak with an expert on the emerging incentive travel trends you need to know, then show you where to experience them right here in Australia, on page 24. We then head to the sunny coasts of Queensland, exploring the very best on offer on the Gold Coast (page 26) and the Sunshine Coast (page 31). With borders opening up and restrictions across the country easing, events will soon be back in full force. Find out how venues are keeping you COVID-safe on page 14 and what innovative technologies can give you peace of mind for your next event on page 18. Finally, we end on a note from highly respected industry leader Geoff Donaghy, who reflects on the year that has been on page 34. I hope our summer edition of Spice sparks your inspiration and excitement for the new year ahead, one filled with rewarding incentives and brilliant events, and I look forward to meeting you in person at one of them very soon. Until then, please connect with us via our social channels and enjoy the issue!
National Sales Team Katherine Ross, Charlotte Marshall Production Manager Jacqui Cooper jacqui@intermedia.com.au Production Assistant
Spice Magazine Team Group sales and marketing manager Katherine Ross
Sales and marketing manager
Graphic designer
Charlotte Marshall
Alyssa Coundouris
Natasha Jara
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Visit SpiceNews.com.au for the latest industry news as it happens. Our twice-weekly updates cover venues, suppliers, destinations and technology, as well as inspiration and tips to help you plan stand-out events. @SpiceNews
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Spice Magazine is published by Food and Beverage Media Pty Ltd (ABN 81 163 792 292) 41 Bridge Road, Glebe NSW 2037 ph: 02 9660 2113, fax: 02 9660 4419 ISSN 1832-7176 4 Spice Summer 2021
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Contents
24
Northern Territory Indigenous Tours © James Fisher/Tourism Australia
Summer 2021
REGULARS
8
06 Going up, going down 08 New and noteworthy 10 Cover story: Geelong, The Bellarine & Great Ocean Road Reward incentive groups with surprising experiences.
20
FEATURES © Tourism Australia
14 COVID-safe venues Venues that are ready to host your meetings and events.
10
18 COVID-safe suppliers Tools and technologies to give you and your delegates peace of mind.
20 Incentives Spice’s annual incentives feature explores emerging trends in a post-pandemic world.
26
24 Australian incentives Discover some of Australia’s most meaningful incentive experiences.
DESTINATIONS
14
26 Gold Coast A region bursting with creative experiences for business events.
31 Sunshine Coast Drawing delegates away from the city won’t be a hard task.
31
OPINION 34 Emerging from a crisis Geoff Donaghy reflects on the past year. spicenews.com.au 5
Trends
Outdoor venues and events With the summer weather upon us and social distancing still in place, outdoor venues and events will be favoured over being indoors. Think leafy beer gardens, rooftop bars among city skyscrapers, and boat charters. What’s not to love about sipping champagne under the stars
Gorgeous picnic spreads
on a balmy evening?
The recent picnic craze has taken
Freelance professionals
the humble picnic basket to new
The pandemic and its lockdowns
heights, with everything from
have had a domino effect on
premium gourmet spreads to fancy dining ware on offer, anywhere you
the events industry, leaving it
want. Two that do it especially well
with significant staffing issues. As
are La Renaissance with their luxury
businesses in the industry work to
picnic hampers, and Bennelong
meet pent up demand, they’ll be relying more on skilled freelance
Event Hire, who can create a
professionals as a solution.
bespoke al fresco set up to rival those seen on The Bachelor.
Going up, going down Recruitment challenges and skills shortage Lockdowns, restrictions, and ongoing uncertainties have wreaked havoc on the events industry, forcing many businesses to lose staff to other industries
Work Zoom drinks While they’ve done their best to fill a void and boost morale, tedious Zoom drinks are are becoming a thing of the past as we clock off early on a Friday and head to the pub with our workmates in person. Whose turn to shout?
that can offer better job security.
Technical difficulties Nearly half of all virtual meetings experience some sort of technical disruption, causing the audience to disengage pretty quickly. Luckily, we’re getting back to in-person events where we can have a conversation without any awkwardly frozen facial expressions.
6 Spice Summer 2021
QUEENSLAND
AUSTRALIA
DISCOVER BRISBANE Island hop by day, relax in 5-star luxury by night.
Explore now
TANGALOOMA WRECKS
www.choose brisbane.com choosebrisbane.com.au .au
Upfront The Tasman, Hobart Hobart will welcome its new luxury hotel, The Tasman, in December. Housed within a restored 1840s heritage building on Murray Street, it will have 152 guest rooms and suites and a combined space of 701 square metres across its six meeting and events spaces. The Cumulo room is a purpose-built events space which can host up to 350 guests, while the largest event space, Parco, can host up to 400. Bar and culinary offerings will showcase Tasmania’s local bounty and include Italianinspired signature restaurant Peppina, helmed by celebrated Tasmanian chef Massimo Mele.
CENTREPIECE, Melbourne Melbourne and Olympics Parks’ new world-class events and conference venue, CENTREPIECE, offers more than 4,500 square meters of fully customisable space across three levels. Featuring a suite of cuttingedge capabilities, it can host a variety of events, from large-scale conferences and exhibitions to award nights and gala celebrations with top notch dining experiences. The 2,000-square-metre Grand Hall is entirely configurable through its operable walls, opening out to an 800-square-metre pre-function space and large outdoor terrace. There are an additional 15 breakout spaces, a 250-seat auditorium, and purpose-built broadcast studios.
New + noteworthy The hottest new openings you need to know about.
Kimpton Margot Sydney IHG Hotels and Resorts’ Kimpton brand will make its Australian debut with the opening of Kimpton Margot Sydney in January 2022. Housed within the former Primus Hotel in Sydney’s CBD, the property has been carefully refurbished to bring Kimpton’s boutique elegance to life whilst retaining the original Art Deco features of the 1930s building. It will feature 172 rooms and suites, a rooftop bar and swimming pool, an elegant cocktail bar, a wine cellar with tastings, naturally lit conference and event spaces, and Luke’s Kitchen restaurant, helmed by renowned chef Luke Mangan. 8 Spice Summer 2021
Upfront
Te Pae Christchurch Convention Centre, New Zealand The highly anticipated Te Pae Christchurch Convention Centre will mark a pivotal moment for New Zealand when it opens its doors in December. As the first of a new generation of convention centres in the country, the venue has been carefully designed and purpose-built to respond to a full range of event requirements, with state-of-the-art technology for in-person, virtual, and hybrid events. The two-level building comprises an array of modern, flexible spaces, offering 24 meeting rooms, a 1,400-seat auditorium, 200-booth exhibition
hall, 1,000-seat riverside banquet room, VIP spaces, and organiser offices. Managed by the world’s leading venue management company, the centre combines the knowledge and experience of ASM Global’s worldwide team with local expertise and a commitment to warm Kiwi hospitality. Located in the centre of the South Island’s largest city, Te Pae Christchurch is ideally situated to a range of experiences and attractions and will showcase the very best of the region through authentic culinary and cultural offerings.
WINX IS SYDNEY’S NEWEST WORLD-CLASS EVENTS VENUE, OPENING SOON AT ROYAL RANDWICK.
AN OCCASION LIKE NO OTHER AT WINX
The new event space will boast a multitude of flexible light-filled spaces that offer seamless indoor and outdoor flow, ideal for conferences, galas and parties. The open-air rooftop space will offer breathtaking views towards the Eastern suburbs, ideal for conference breakouts or a pre-dinner cocktail party. To speak with one of our event specialists please contact: P 1300 729 668 E meetingsandevents@australianturfclub.com.au W w.au australianturfclub.com.au ww stralianturfclub
.com.au
Cover story
A Victorian
adventure Use our itinerary to inspire your adventure through Geelong, The Bellarine, and along the Great Ocean Road. You’ll find world-class facilities alongside an abundance of gastronomy, culture, and nature experiences in a region where natural beauty beckons at every turn.
Geelong and The Bellarine
INDULGE Hop aboard The Q Train for an unforgettable culinary journey along the historic Bellarine Railway. This moving restaurant train will indulge all your senses as you travel through The Bellarine, soaking up stunning Swan Bay views while wining and dining on some of Victoria’s best bounty.
MEET With 32 impressive event spaces, including external terraces and break-out areas, GMHBA Stadium is Regional Victoria’s largest conference and events venue. Whether it’s a meeting for two or a gala dinner for 2,450, event management experts Higher Mark can tailor any type of event to your preference, while the culinary team offers a range of creative menus inspired by the region’s vibrant seasonal produce.
STAY R Hotel Geelong is a serviced apartment hotel, featuring 128 premium rooms and self-contained apartments within a heritage-listed building near Geelong Waterfront. Its residential conference package conveniently offers Higher Mark event delegates a full-day package at the stadium, overnight accommodation, and coach transfers. Smaller meetings and functions can also be catered to onsite at the hotel’s Le Café.
10 Spice Summer 2021
SWIM Embark on an adventure through the calm waters of Port Phillip Bay and swim with wild dolphins and seals, conquer challenging on-board activities, and snorkel in a protected marine park. Sea All Dolphin Swims offers tours and activities ideally suited to groups and team building experiences, including the option to private charter a vessel for up to 30 guests.
Cover story SOAR Greet the dawn of a new day while taking in spectacular bird’s-eye views over Geelong and the Bellarine Peninsula from a hot air balloon. Liberty Balloons Flights operates year-round sunrise flights and can cater for up to 26 passengers – or more given plenty of notice ahead – with a delicious breakfast post-flight. This awe-inspiring experience is ideal for staff incentives and team celebrations.
TASTE Take your afternoon tipple to the next level at Anther Distillery, a small-batch gin company renowned for its award-winning artisanal gins. From guided tastings and cocktail classes to interactive distillery tours and workshops, Anther has a range of experiences on offer as well as bespoke event packages.
CONNECT Connect with the world’s oldest living culture at Narana Aboriginal Cultural Centre. This not-for-profit organisation works to promote Reconciliation between Aboriginal and non-Aboriginal people through insightful educational programs which can be designed around your group’s objectives. Amongst its lush surrounds you’ll also find an art gallery, native garden, animal feeding experiences, café, and gift shop.
Great Ocean Road TREAT Satisfy your sweet tooth at Great Ocean Road Chocolaterie and Ice Creamery. Set on 15 acres of landscaped grounds, this striking chocolaterie is a feast for the senses where you can immerse yourself in the art of chocolate making through hands-on chocolatier workshops, behindthe-scenes tours, delicious tastings, and customised high tea events.
MEET
RIDE Take a guided horseback ride through Great Otway National Park with Spring Creek Trail Rides, which caters to all levels of experience. For a pub crawl with a difference, opt for the All Day Pub Ride and ride into Anglesea for a hearty pub lunch and cold beverage while your horse grazes in the backyard.
Situated on 12 acres of landscaped grounds, Mantra Lorne is the largest residential conference venue in Victoria. Alongside its contemporary accommodations, this beachfront venue offers a range of meetings and events spaces, an on-site production department, and a dedicated team of events professionals for small groups to large conventions with over 500 delegates.
spicenews.com.au 11
Cover story
PARTY
RETREAT Located in Anglesea, Great Ocean Road Resort has everything you need for the perfect corporate retreat. Surrounded by beautiful beaches and native bushland, it offers boutique accommodations, exceptional dining, a luxurious day spa with tailored wellness experiences, and newly refurbished meetings and events spaces complete with state-of-the-art facilities.
With its fabulous new outdoor events space, RACV Torquay Resort is the ideal spot to host an event over the summer season. Perfectly positioned with views across the golf course and ocean, the terrace is decked out with festoon lighting, flexible seating, and a vintage caravan cocktail bar.
SURF FLY Experience a breathtaking flight over one of Australia’s most iconic and beautiful locations. During your scenic flight with 12 Apostles Helicopters, you’ll take in the beauty of the 12 Apostles, Shipwreck Coast, and Port Campbell National Park from an incredible vantage point while getting an informative commentary about the region from the pilot.
A visit to Torquay, the birthplace of Australian surf culture, would be incomplete without catching some waves. Take the plunge with a surf lesson with the pros from Go Ride A Wave and challenge yourself and your team members in a new way. There’s also kayaking and stand-up paddleboarding.
SAVOUR Head to Bellbrae Estate, in the heart of Victoria's Surf Coast, for an afternoon of wine tasting at the Cellar Door. The cool climate vineyard and winery offers two premium wine tasting and food pairing experiences, and live music on Sundays over summer.
12 Spice Summer 2021
ADVENTURE Get your adrenaline pumping with an off-grid zip line adventure that will send you flying through the towering Otway treetops. Located in Lorne, Live Wire Park is Australia’s most extreme zip line so if you’re looking for an action-packed outdoor team building experience, you’ve found it.
Two exceptional venues, dedicated culinary teams and event management experts.
Regional Victoria’s largest event space •
Conferences, exhibitions, gala dinners, social events, and more
•
32 premium rooms
•
Outdoor terraces
•
Impressive views
•
Central location
•
Free onsite parking
•
Wifi & AV capabilities
2450
CAPACITY
Geelong’s newest and most luxurious venue •
Weddings, conferences, retreats and more
•
Located in the Geelong Botanic Gardens
•
Luxury onsite accommodation
•
Multi-functional event spaces
•
Restaurant and bar
•
Pool, spa, gym & wellness zone
•
Indoor & outdoor breakout areas
240
CAPACITY
Coming March 2022
highermark.com.au
|
events@highermark.com.au
|
03 5225 2367
COVID-safe venues
Venue spotlight Venues across Australia are ready to welcome back in-person events. Here’s how they’re doing it with COVID-safe measures front of mind. *Capacities are changing regularly due to COVID-19. Go to the venue’s website to find out more.
SA National Wine Centre of Australia, Adelaide Corner of Hackney Road and Botanic Street, Adelaide Conveniently located in the heart of Adelaide city, the National Wine Centre of Australia brings together all 65 of Australia’s wine regions in one of the country’s most architecturally stunning venues. It has seven event spaces, including Hickinbotham Hall which is the largest and has an adjoining terrace. From intimate cocktail and dinner parties to large-scale conferences, the centre has the capability to cater to any type and size of event, all the while adhering to current South Australian Government COVID-safe events guidelines. The utmost care is taken to ensure there are QR code check ins on
QLD
entry to the venue and into the event, hand sanitisation stations throughout, regular cleaning of surfaces, and that COVID marshals are on site as required. nationalwinecentre.com.au
Miami Marketta, Gold Coast 23 Hillcrest Parade, Miami Inspired by some of the world’s liveliest food street markets, Miami Marketta is a laneway dining experience which celebrates food, music and culture, all under the one airport hangar-style roof. The main laneway area has seating for up to 500 people and can be hired out exclusively for private events, including an offsite dining experience with a difference. For something more exclusive, The Gin Parlour is a private yet versatile space with its own bathrooms, outdoor deck, and gin bar that offers tastings of its ever-growing collection of gins. The newest addition is Mona Lisa’s Lair - an eclectic speakeasy-style champagne bar that is ideal for more intimate events. COVID-safe measures are in place, including ample hand sanitisers placed throughout each of the venues, designated entry and exit points, and regular cleaning and sanitisation. miamimarketta.com.au
14 Spice Summer 2021
COVID-safe venues
VIC The Park, Melbourne 36 Lakeside Drive, Melbourne With its stunning lakeside views and close proximity to the city centre, The Park is one of Melbourne’s most sought after venues. The elegant and expansive warehouse space features extravagant glass chandeliers and arched floor-to-ceiling windows affording natural light and views across the lake. Adjustable walls allow for easy configuration to suit more intimate events while the outdoor covered balcony offers a great spot for pre-event drinks. Part of the Australian Venue Co., The Park has implemented new procedures in compliance with government health orders to ensure the safety of staff and guests. Some of these include additional arrival time and access points to allow check-in process; a hygiene officer to sanitise touch points; and serving canapés in individual boxes per guest. theparkmelbourne.com.au
Are you looking for the ultimate ‘Covid Safe’ venue for your next event? Sydney Showground offers: • A highly knowledgeable team with experience of running numerous ‘Covid Safe’ events, including the 2021 Sydney Royal Easter Show • Over 30,000sqm of pillarless, air-conditioned event space • 30+ indoor and outdoor venue options • 10,000 car parking spaces • Award winning inhouse catering sydneyshowground.com.au www.sydneyshowground.com.au
sales@sydneyshowground.com.au +61 2 9704 1111
spicenews.com.au 15
COVID-safe venues
NSW
ICC Sydney, Sydney 14 Darling Drive, Sydney Situated at one of the world’s most covetable locations, International Convention Centre Sydney (ICC Sydney) comprises the Convention Centre, Exhibition Centre, and Aware Super Theatre. Each venue features state-of-the-art technology, world-class culinary offerings, striking architecture and design, and views over Darling Harbour or Tumbalong Park. The centre has had to make significant adjustments to its EventSafe Operating Protocols to ensure they align with the New South Wales Government’s health regulations, but its commitment to delivering extraordinary experiences has not wavered. From 1 December, the centre will welcome delegates back at the one person per two-square-metre rule and without mask wearing requirements in place. iccsydney.com.au
Sydney Showground, Sydney 1 Showground Road, Sydney Olympic Park Sydney Showground is one of the city’s most spacious and versatile events venues. Located at Sydney Olympic Park, the venue offers a wide variety of flexible spaces to hire including pavilions, exhibition halls, a broadcast studio, and the worldclass GIANTS Stadium. Demonstrating its ability to run COVID-safe events, Sydney Showground has successfully delivered a range of events recently, including sporting matches, expos, corporate functions, and the 2021 Sydney Royal Easter Show, which was the world’s largest ticketed event to take place at the time. With 120,000 square meters of indoor and outdoor space and a highly skilled team, the venue provides the flexibility, guidance and support organisers need to accommodate government health regulations and navigate running an event safely and successfully in an ever-changing environment. sydneyshowground.com.au
16 Spice Summer 2021
Planning a COVID-safe event? Hire Intelligence are the leaders in short-term technology rental. We can supply everything you need for a COVID-safe and successful event, including: • Touchless event registration & check-in solutions: Badge print kiosks, label printers & QR scanners • Health & hygiene equipment: Sanitiser stations with screen real estate & thermal 8” screen temperature scanner kiosks • Video wall/LED/LCD/Plasma screens: Semi-seamless video walls and seamless LED Walls from Samsung • Communication equipment hire: Microphones, mobile phones and two-way radios • Square POS Hardware rentals: Square terminals, docks & readers • If you need it, WE RENT IT! See our event planning guide at:
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COVID-safe suppliers
Safety first As in-person events and venues adjust to a “new normal”, COVID safety solutions will play an integral role in how we create a safe, healthy and hygienic environment. From rapid-testing devices to capacity management trackers, these innovative tools and technologies are designed to support events with their government mandated COVID safety plans.
Visions In Style’s Mobile Rapid Testing Solution Having successfully produced and managed events both nationally and internationally for nearly 25 years, Visions In Style has always placed health and safety at the forefront of all its planning. After looking at ways to mitigate the risk of COVID-19 transmission at events, director Michael Cartwright developed a rapid-testing service specifically designed to help ensure a COVID-free environment at events. It includes a mobile temporary screening suite, which can be set up anywhere, where guests are checked in via QR codes and then tested for COVID-19 quickly and easily with a rapid antigen saliva pen. Overseen by a registered nurse, the whole process is completely contained, hygienic and professional, takes approximately 20 minutes to complete, and is an effective way to prevent active COVID-19 cases from entering the venue. The testing suites can also be styled to the theme of your event, so guests can relax in a comfortable environment that doesn’t feel rigid and clinical while they are checked in and tested. There’s also a range of additional hygiene and sanitising solutions that can be incorporated, as well as a COVID Concierge that can guide guests when gathering in high volume areas. 18 Spice Summer 2021
COVID-safe suppliers
Create Engage’s ON AIR+ and ON DEMAND COVID-safe studios Having successfully live-streamed events for many years, Create Engage realised the need for a safe space to stream from while helping industry colleagues doing it tough. Joining forces with Audio Visual Events (AVE) and SMC Conference & Function Centre (SMC), they launched ON AIR – a semi-permanent studio located within SMC in Sydney’s CBD. The project proved a success and the concept was expanded to ON AIR + at Carriageworks. Offering high-end virtual event capabilities complete with AV crew, this larger studio space doubles as a hybrid space and can accommodate up to 200 guests and up to 30 clients and crew. Create Engage also runs ON DEMAND - a smaller studio within SMC, which utilises Create Engage’s own platform Create Live Pro, offering a great option for pre-records and smaller meeting style events.
Hire Intelligence Contact-free registration services and sanitisation stations have become an important frontline feature for venues and events, and Hire Intelligence’s kiosks provide an efficient way to register people entering a venue. There’s a variety of options, from basic desk-mounted kiosks to full height ones, with each one providing less need for human contact and an extra layer of data for contact tracing. You can pair it with the hand sanitiser station, which features your choice of hand sanitiser and a 12.5-inch screen that displays any kind of information or
Honeywell Sine
promotional content, including video and presentations, and can be custom-
Tech company Honeywell's innovative mobile solution Honeywell Sine is designed to support
branded to your preference. With
businesses returning to the office and in-person meetings and events. Using SaaS-powered
everything from hand-held thermal
mobile workplace tools, the technology takes managing who's in a venue from clipboard to
imaging equipment to contactless
smartphone, allowing organisers to monitor attendance flows and track venue occupants
payment solutions, Hire Intelligence
in real-time. It also allows the pre-screening of staff and delegates before they arrive on-site,
has something for every type and
creating a simplified process for checking credentials which can then be integrated with
size of event and offers a full-service
main access control systems. Tennis Australia is a great example of an organisation that has
experience, with delivery, set-up, onsite
successfully used Honeywell Sine to make its staff, vendors and guests feel comfortable and
tech support and advice on how to
safe during big events by being able to monitor the flow of people and address any issues,
implement and use.
like density, in real time. spicenews.com.au 19
Feature
INCENTIVES: TRENDS AND CHALLENGES
As we navigate towards a post-pandemic world, incentive travel programs are taking on a more thoughtful approach, writes Lana Bogunovich.
I
ncentive travel programs have changed a lot over the past few years and even more so since the start of the COVID-19 pandemic. While the demand to reward top performers is still there, and incentives are perhaps more important than ever to motivate teams and boost morale, our values and attitudes have evolved and given rise to new priorities. The Society for Incentive Travel Excellence (SITE) is the largest global association in the world dedicated to incentive travel, with a focus on research, education and professionalism. Here, president of SITE Australia and New Zealand (SITE ANZ) Colette Baini, shares her insights on emerging incentive travel trends, as well as challenges, for the next year.
Above: Low-impact, nature immersive experiences will be front of mind. Image credit: Kayaking Mount Mulligan, QLD, Tourism Australia Top right: People are seeking to connect to a place and its culture in authentic ways. Image credit: Lirrwi Tourism, Tourism Australia
20 Spice Summer 2021
Keeping it local While the lack of stability around insurance cover and other logistics continues to challenge international travel plans, most travel incentive programs will remain focused within Australia and ‘bubble’ markets for 2022. Luckily, when it comes to the unique, authentic and creative incentive experiences people are seeking, Australia delivers it in spades.
“Australia is one of the most stunning and diverse countries in the world and it has everything we need when it comes to incentives,” says Baini. “Not all companies are willing to send their employees away on 10- and 20-hour flights to far-flung destinations and Australia offers so many extraordinary experiences for every level of performance and investment.” While there’s definitely pent-up demand for international travel, Baini says we are still going to be facing plenty of challenges with it for some time. “The appeal for travel will at first be closely aligned with where we are allowed and welcomed to travel and secondly, which destinations offer great flight access,” she says. “But within a year or so, the world will find its stride again and we will have learned to navigate the new norms to allow for international travel.”
Redefining luxury Luxury incentive travel has long been considered the ultimate reward and flashy five-star trips will continue to be desirable and influence the way incentive programs are designed. But people are also yearning for one-of-a-kind experiences that are meaningful, authentic and inspire a sense of connection.
Feature “Australian customers are regarded as being amongst the most premium of incentive buyers,” says Baini. “Particularly for those that have seen and done it all, they have a very high expectation that their efforts will be rewarded with a trip that is not only luxurious and high value, but also full of truly special and extraordinary moments in unique environments that challenge the status quo.” The allure of incentive travel is that it offers exclusive experiences the individual couldn’t normally access on their own, but Baini says the rewards are offered to all levels of personnel and should be tailored in ways that are personally meaningful to the recipient. “A group of top performing mechanics from an automotive dealer network will be more motivated to attend a World Rally Championship in Coffs Harbour than they would be to sit around a resort pool. Foodies would work hard to achieve a program that takes them on a food safari through Tasmania where they can indulge in farm-to-table experiences,” says Baini. Incentive travellers are also seeking real experiences that allow them to connect to a place and its culture in authentic ways, and it’s these types of incentive trips that Baini says leave a lasting impact. “One of my personal favourite incentive trips was right through the centre of Australia. It was an incredible program but what made it truly magical and memorable were the extraordinary locals we encountered along the way – from storytellers and pioneers to Aussie outback larrikins and spirited First Nations people that gifted us with a deeper meaning of place and country. This combination only happens right here in Australia.”
Connection and balance After yet another year of restrictions and uncertainties, many of us are emerging out of lockdown with Zoom fatigue and are craving face to face interaction and connection more than ever. Besides connecting with fellow team members, Baini says top achievers get the opportunity to travel and engage with the top leadership executives of the company. “That’s time you would never normally get in a typical working environment and the shared experiences are a real bond for everyone involved,” she says. While high achievers have spent the year working extremely hard to earn their incentive, they’ve also had time to think and reassess and have realised the importance of balance. They want and deserve the recognition for their performance, but they also want to unplug and unwind, which is why it’s crucial to plan a
program that is balanced and runs at a carefully considered pace. Incentive programs that are smaller in size, offer a detox from technology and have a focus on personalised health and wellness experiences are seeing a rise in popularity.
Sustainability Sustainability continues to be a key influence for incentive programs and has become a necessity rather than a consideration. Delegates and companies want and have come to expect experiences that limit their impact on the environments and communities they visit. Planners need to keep this in mind when deciding on venues, accommodation, suppliers and destinations. “Given our global experience these past two years, individuals and businesses are seeking to do better and be more thoughtful and conscious in their consumption,” says Baini. “Right now, it’s about ensuring you have incentive programs that deliver on those values around sustainability and less waste.” Beyond carbon-offsetting and plastic-ditching, there is a strong desire to engage in projects and activities that positively benefit the communities and destinations visited. Whether it’s to support community initiatives or help conservation efforts, Baini says organisations have identified that their people are feeling inspired to give back. “People are choosing to work for organisations that do good and that make them feel good about where they have chosen to work,” she says.
“Australia is one of the most stunning and diverse countries in the world and it has everything we need when it comes to incentives” – Colette Baini
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Feature
Values and attitudes have evolved, giving rise to new priorities. Image credit: Lirrwi Tourism, Tourism Australia
“People are choosing to work for organisations that do good and that make them feel good about where they have chosen to work” – Colette Baini
Programs that focus on personalised health and wellness are on the rise. Image credit: Byron Bay, NSW, Tourism Australia
Engaging in activities where one feels they are contributing towards a greater good is a reward in itself and we’ll be seeing more incentive programs move away from consumption towards contribution. “We have become more aware and as a result more willing to lend a helping hand if we can,” says Baini. “I love the idea of high-performing individuals uniting in the pursuit of easing the burden for their fellow man. Perhaps it's building water tanks, buying books and stationery for children in need, building homes for communities ravaged by natural disasters, or assisting with conservation efforts – when we are rewarded we are motivated to pay it forward and people appreciate their organisations aligning with such missions.”
Safety and other challenges
We’ll be seeing more incentive programs move away from consumption towards contribution
SITE on sustainability SITE ANZ has created a Sustainability Roadmap to inspire the events and incentives industry to create positive change by implementing sustainable practices across three key goals – minimising waste, impact spending, and education and engagement. After all, smaller touchpoints add up to bigger impact and add value to your offering. SITE is asking all planners and suppliers to make sustainability a priority and to ensure their customers also prioritise this as a feature of their business event and incentive program.
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Looking towards the near future, it’s clear there are still many challenges to overcome and uncertainties to navigate. Key factors such as staffing, safety and security, and technology will greatly influence the way incentive travel evolves over the next 12 to 18 months. One of the biggest issues affecting the entire industry is the staffing and skills shortage, which Baini says the industry will continue to grapple with well into the next year. “We have lost a lot of skilled professionals to other industries that can provide them with stability and I think we’re going to engage freelance event organisers and incentive planners to help us tackle this – I think they are the ones who are prepared to ride the wave with us as we grow back the industry,” she says.
As interstate and international travel resumes, safety and stability remain top concerns. With a large degree of uncertainty around air travel, borders, insurance, safety restrictions and other logistical factors to navigate, planners will continue to work around anticipating disruptions. “Travel programs are vulnerable to a range of issues not previously considered and planners have a great deal more responsibility in planning to ensure the comfort, safety and health of their valued guests,” says Baini. However, Baini is adamant that for planners to have any sort of assurance, borders need to open and stay open. “We can’t manage anything if the rules keep changing on us with borders that just shut down with hours’ notice or even mid-air for some people.” Contactless technology will also continue to play a big part in the way incentive programs are planned and managed. “Tech innovation has come a long way and we will continue to rely heavily on tools such as temperature scanning, electronic passport scanners, QR codes, apps and much more, to give us and our clients and delegates peace of mind.” Ultimately, while the COVID-19 pandemic has certainly impacted incentive travel, the industry is resilient and desire and demand remains strong. “We already have the demand, we have already seen an influx of enquiry for 2022 and we all know once we resume, we’ll deliver business properly,” says Baini. “Once we bounce back, it’s going to be all systems go – the professionalism and the passion is still there.” n
STAY
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DA D E LE Y G PAC K ATE AG E
With the weather getting warmer and restrictions lifting, it’s time to meet again and celebrate! Boasting an idyllic location between the Pacific Ocean and the Broadwater, there is no better place than Sea World Resort on the Gold Coast, for your next conference. Stay from $159 per room per night including entry to Sea World! Don’t miss out on this unique opportunity!
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Call us now on 07 5591 0020 or email us conferencesandevents@vrtp.com.au
*Offer valid for new residential conferences held between February & June 2022 over selected dates, from Sunday - Thursdays and excluding school holidays. Booking must be placed before 30 November 2021. Minimum 100 delegates on a full day delegate package and staying a minimum of 1 night with 50 rooms. Subject to availability. For more information and complete T&Cs, call us. 2110462 AUSTRALIAN OUTBACK SPECTACULAR © 2021 Village Roadshow Theme Parks. SEA WORLD © 2021 & TM Sea World Property Trust. WARNER BROS. MOVIE WORLD and logo and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. (s21)
Destinations
Meaningful incentives The most rewarding incentives are those that are meaningful and if you’re looking to create a memorable incentive programme with lasting impact, look no further than right here in Australia.
Swim with giants on the Coral Coast
Embark on an ecoadventure in Noosa
Find your balance in the Hunter Valley
The pristine blue lagoons of the UNESCO World Heritage-listed Ningaloo Reef on Western Australia’s Coral Coast host one of the largest whale shark aggregations in the world and swimming beside these majestic creatures should be at the top of your bucket list. From March to August, Ningaloo Discovery’s 60-foor luxury catamaran takes up to 20 guests to swim with whale sharks in their natural environment.
Immerse yourself in the tranquillity of the Noosa Everglades as you make your way through this incredible network of waterways and wetlands by canoe or scenic cruise with Everglades Ecosafaris. Extend the experience with a stay at Habitat Noosa Everglades EcoCamp, which has a range of accommodation options for groups, including glamping tents and features a bar and bistro, as well as indoor and outdoor events spaces.
Located in Pokolbin, in the heart of the Hunter Valley, Elysia Wellness Retreat offers a holistic wellness experience for mind, body, and spirit. Featuring 74 private villas with sprawling views, the retreat offers two- to seven-day programs designed to help you reach your wellness goals and find your inner Zen. Start your day with yoga, meditation or tai chi, go bushwalking and swimming, and get pampered at the Day Spa.
Northern Territory Indigenous Tours © James Fisher/Tourism Australia
Push your boundaries in Derby
Feed your soul in the Yarra Valley
Connect with culture and country
Once a thriving tin mining town in Tasmania, Derby is these days better known for its world-class, purpose-built mountain bike trails. Experience the beauty of the park with Blue Derby Pods Ride on a three- or four-day tour for up to eight people which combines guided excursions with great food and wine, staying overnight in stylish wooden pods in the bush. After a day of biking, relax in the Floating Sauna followed by a refreshing dip in Lake Derby.
Situated on 120 acres of native bushland, Yarra Valley Estate is an award-winning events venue that’s perfect for groups seeking to swap the rush of the city for a peaceful country escape. In addition to nature-based events, healthy food, and team-building experiences, get stuck into a hands-on learning workshop or tour at the Edible Forest. Everything that grows within this chemical-free and organically grown garden is either edible or medicinal.
Welcome to Country is a not-for-profit online marketplace for First Nations experiences, with all proceeds going directly to Aboriginal and Torres Strait Islander communities. Explore Litchfield Park on an Aboriginal-guided day tour hosted by Northern Territory Indigenous Tours or spend five days living with a small community at a remote Yolŋu Homeland in Arnhem Land. Hosted by Lirrwi Tourism, this cultural adventure immerses you in a range of traditional activities.
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YARRA VALLEY BUSINESS EVENTS Fresh open-air experiences, word-class wine regions, gourmet and locally sourced cuisine, and a range of accommodation and quality venues rivalling any city venue. The Yarra Valley and Dandenong Ranges are just an hour from Melbourne, but your delegates will be charmed in no time. For free assistance in finding the right group experiences, activities, venues and services, get in touch today.
VIEW OUR WEBSITE info@yarravalleybusinessevents.com.au
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Destination
GOLD STANDARD
WELCOME EVENTS AMONG WILDLIFE Many Aussies have childhood memories attached to Currumbin Wildlife Sanctuary on the Gold Coast, where visitors have been flocking to have their photo taken with the resident lorikeets. For business events, groups can immerse themselves in wildlife with a breakfast or alfresco lunch event in the park’s lush, green surroundings. There are also six distinct meeting spaces for organisers to choose from.
No matter how well acquainted you are with the Gold Coast, the region continues to surprise and delight with creative experiences, venues and attractions on offer, as Brittney Levinson found out.
Q
ueensland’s Gold Coast, home to the Yugambeh/ Kombumerri people, is renowned for its stunning beaches, year-round warm climate and coastal charm. But aside from its natural assets, the Gold Coast’s can-do attitude is one of its biggest strengths, with operators and suppliers willing to pull out all the stops for business events. Want to take over an entire theme park for the night? Not an issue. Looking to host a three-part progressive breakfast in an art gallery? You’ve got it. Whether you’re new to the Gold Coast or haven’t visited in some years, here’s a glimpse at the creative ideas that can be made possible for business events. n
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SET OFF ON A SUNSET SOIREE Luxurious superyacht YOT Club made a splash on the Gold Coast events scene when it launched in 2019. The 400-pax floating event venue is ideal for a welcome event or post-conference gathering. With a full commercial kitchen facility on board, YOT Club serves up delicious menus focusing on fresh seafood and bite-sized treats, while the venue’s eight-metre-wide stage can accommodate live entertainment and guest speakers.
Destination
EMBRACING THE GREAT OUTDOORS Soak up the warm Gold Coast climate with an alfresco event at RACV Royal Pines Resort, known for its expertise in hosting memorable outdoor events. Arriving by golf buggy, guests can explore food stations and live entertainment under twinkling festoon lighting. For conferences and seated banquets, RACV Royal Pines Resort also boasts 333 hotel rooms and events spaces for up to 1,800 delegates, including a pillarless ballroom and 14 versatile meeting rooms.
CENTRE FOR BUSINESS
NEW KID ON THE BLOCK
The award-winning Gold Coast Convention and Exhibition Centre is the jewel in the crown for the region’s business events offering. The venue can accommodate an array of gatherings, from casual foyer business meetings to elaborate banquet dinners for large groups. With capacity for up to 6,000 delegates, award-winning cuisine, and EarthCheck Gold certification for its sustainability expertise, the centre is a popular choice for event organisers.
The Gold Coast’s newest cultural attraction HOTA, Home of the Arts, is a stunning multi-purpose venue for corporate events. Organisers can choose from a range of versatile indoor and outdoor event spaces, including the 1,128-seat theatre, an outdoor stage and the brand new three-level gallery. Inside the gallery, corporate events can be held at the rooftop The Exhibitionist Bar or in the foyer. spicenews.com.au 27
Destination
DON’T MISS
SkyPoint Events Take in the views from Australia’s only beach-side observation deck, SkyPoint, located at the top of the iconic Q1 tower. Level 77 is the perfect venue for pre-dinner cocktails, while the function room on level 78 is the ideal space for private events.
INTO THE SWING OF THINGS One of the newest arrivals on the theme park strip and just a five-minute walk from Warner Bros Movie World, Topgolf Gold Coast is a popular choice for casual gatherings and after-party drinks. With capacity for 1,200 guests, the venue encourages golfers from beginners to experts to hit microchipped golf balls into the vast outfield. On-site catering and beverage service ensures delegates have everything they need for an enjoyable event.
QT Gold Coast Set to undergo a complete room refurbishment, QT Gold Coast remains the talk of the town with its quirky interiors and coastal charm. The hotel features 297 guest rooms and 15 versatile function spaces, including a vibrant open-air garden terrace.
THEME PARK TAKEOVER Warner Bros. Movie World is not just known for its thrilling rides and family fun, the venue is well-versed in creating unforgettable business events. Organisers can take over the park after dark, giving delegates exclusive access to the rides, venue and entertainment for a show-stopping gala or cocktail event. The venue can bring in a cast of entertainers and performers to suit the event’s theme, with the likes of Austin Powers and Batman likely to make a surprise appearance. Perfect for large-scale events, Warner Bros. Movie World has capacity for 3,000 delegates standing or 1,200 seated. 28 Spice Summer 2021
InterContinental Sanctuary Cove Resort Located on the northern end of the Gold Coast, InterContinental Sanctuary Cove Resort is an all-encompassing haven for events. It features 243 rooms and suites, alongside more than 2,000 square metres of indoor and outdoor event space.
21st delegate on us.
2021 was a year that we missed hosting you…. Let us make it count.
For new events booked for 2022, enjoy the 21st delegate on us. The 21st Delegate’s DDP and Accommodation FREE. LOCATION Situated in the heart of Surfers Paradise surrounded by pristine beaches, iconic theme parks and an energetic nightlife, the Novotel Surfers Paradise has everything required to host a successful conference or event. This 4 star property is a short 150 metre stroll to the beach and the hotel itself offers an inviting poolside area with sweeping views of Surfers Paradise serving as a memorable backdrop for a welcome dinner or cocktail function. MEETING @ NOVOTEL Featuring 6 conference rooms, including the Grand Ballroom, comfortably catering for up to 260 delegates (500 delegates prior to Covid restrictons). Teeming with natural light, our Conference facilities are located on one convenient level featuring pillarless meeting space, removable walls for flexible capacities and wireless access.
www.novotelsurfersparadise.com.au
For more information visit our website www.novotelsurfersparadise.com.au *subject to availability and conditions apply.
Destination
GETTING THERE Sunshine Coast Airport, located
THE COAST WITH THE MOST STAY Mantra Mooloolaba Located directly opposite the beach and surrounded by restaurants and retail outlets, Mantra Mooloolaba caters for up to 250 delegates across its seven meeting rooms, each decked out with state-of-the-art AV facilities. The pool terrace overlooking the water is perfect for a kick- off breakfast, while accommodation options include one-, twoand three-bedroom apartments with private balconies and ocean or hinterland views.
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in Maroochydore, offers direct flights to Adelaide, Melbourne, Sydney, Cairns, Canberra, Newcastle and Emerald.
From adventure to culture and from distilleries to breweries, the Sunshine Coast is the coast with the most. Katherine Ross discovered the diversity of this 100km stretch runs deep, from the coast to the hinterland.
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rawing delegates away from the city won’t be a hard task when the Sunshine Coast is on the cards. Located on Gubbi Gubbi (Kabi Kabi) and Jinibara land, the region is not just known for its long stretches of pristine beaches, it also offers a variety of accommodation options, premium event venues and more experiences than you can imagine. For business events, there are two large-scale conference and exhibition venues to choose from: the Sunshine Coast Convention Centre at Twin Waters and the Events Centre at Caloundra. Once the meetings are complete, the off-site locations for groups are endless. Take a 30-minute drive into the hinterland where your delegates will be in awe of the Glass House Mountains, a natural playground with hiking tracks, stunning scenery and boutique accommodation for incentives or intimate groups. Just 30 minutes back on the coast, your groups can be cruising the canals and watching the sunset, jumping aboard charters and catching your own crabs to cook, or getting an adrenaline rush at one of the many team-building activities on offer, such as the TreeTop Challenge at the Big Pineapple. Excuse the cliché, but there really is something for everyone. n
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Destination
EAT
MEET
Pier 33
Sunshine Coast Convention Centre
On the edge of the Mooloolaba Marina, with panoramic waterfront views, your delegates will be treated to a feast of sustainable and ethically sourced produce from the local region. Whether you are looking for a private dining space for 25 or a cocktail party for 250 guests, Pierr 33 is the perfect spot to unwind and bask in the balmy climate.
Located at Novotel Sunshine Coast Resort in Twin Waters, this purpose-built convention centre can deliver events from a little as 10 through to large-scale gatherings with 2,500 delegates. With indoor and outdoor spaces, worldclass technology and regional produce, Sunshine Coast Convention Centre will rival venues found in any capital city.
LEARN
GIFT
Saltwater Eco Tours
Diablo Co
Step outside the conference room and jump aboard a restored sailing boat to learn the culture of the Sunshine Coast’s first eco custodians, the Gubbi Gubbi (Kabi Kabi) people, with Saltwater Eco Tours. Immerse yourself in a cultural experience where you will enjoy bush tucker-inspired catering including their famous lemon myrtle cocktail, storytelling, welcome to country, music and entertainment.
There is nothing better than finding food and drinks in your delegate satchel and when hosting an event on the Sunshine Coast, it’s only natural to support local. Don’t go past Diablo Co, which produces 100 per cent Queensland-made beverages with the Sunshine State’s famous sugarcane and ginger plantations. Diablo Co’s range includes its signature alcoholic ginger beer as well as vodka, rum and liquors.
OUT-OF-THE-BOX EVENT IDEAS Pontoon breakout
Camels and canapés
Brew like a boss
Don’t limit your event to the boardroom, take advantage of the Sunshine Coast’s warm climate and take your breakouts to the water. With pontoon boats typically catering for up to 11 guests, you can offer delegates a genuine sea change to brainstorm and form connections.
Wow the foodies of the group with a trip to the Sunshine Coast’s only camel farm. Travel through the Hinterland to QCamel Dairy Farm in Bells Creek where the delegates can indulge in camel milk panna cotta with sunset views of Glass House Mountain.
Be a brewer for the day and break up the conference with a hands-on experience brewing a full batch of beer. Spend the day with the brewers at Brouhaha and you'll even take away a four-pack of beer for all your hard work.
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UN ND DER THE O YYOOUURR EEVVEENNTTSS,, U ON NEE RROOOOFF If you’re seekinga aunique uniqueevent eventexperience experience on on the the Gold Coast If you’re seeking Coast look look no nofurther furtherthan thanSouthport SouthportSharks. Sharks. Specialisingininconferences, conferences,meetings, meetings,exhibitions exhibitions and and sports sports camps, spaces, Specialising camps, Southport SouthportSharks Sharksfeatures featureseight eightevent event spaces, onsite accommodation(120-room (120-roomMantra Mantraat at Sharks Sharks hotel) hotel) plus options. onsite accommodation plus multiple multiple food, food,beverage beverageand andentertainment entertainment options. The facilityalso alsoincludes includesaa24/7 24/7fitness fitnesscentre, centre, two two AFL AFL grade grade ovals The facility ovals and andgreen greenzones zonesfor foroutdoor outdooractivities. activities. Located centralGold GoldCoast Coastlocation, location,the the award-winning award-winning venue Located inina acentral venue isis aa short shortwalk walktotothe theG:Link, G:Link,Gold GoldCoast Coast University Hospital and Griffith University. University Hospital and Griffith University. Our exceptional team would be delighted to assist with your next Gold Coast event. Our exceptional team would be delighted to assist with your next Gold Coast event.
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Opinion
Emerging from a crisis ICC Sydney chief executive officer Business Events Council of Australia (BECA) deputy chair, Geoff Donaghy reflects on the challenges of the past year and shares his optimism for the solutions.
S
urpassing a year and a half into the COVID-19 crisis, it is timely to reflect on the business events industry’s response to the global pandemic, as well as consider our approach to any future disruptions. For many organisations in this dynamic industry, the past year has put to the test crisis management and business continuity responses in every sense, from operational to communication and advocacy perspectives.
An unprecedented threat As an industry, business events has been one of the quiet achievers of the Australian economy – growing at around six percent annually since 2014, directly contributing over $35 billion in economic activity in 2019, and employing more than 229,000 people across a range of sectors and trades. It was one of the first hit and will be one of the last to recover from the effects of the pandemic. The Business Events Council of Australia (BECA) recognised the severe impacts of the crisis early. What transpired after restrictions were announced, although expected and unavoidable, was devastating nonetheless as most business events (96 percent) scheduled for 2020 were cancelled or postponed. The loss of which came at a significant cost – not only financial, but social as well, as over 92,000 industry jobs were lost between the end of 2019 and 30 June 2020 alone.
- Exemptions for business events and venues in recognition of stringent and safe operational plans. - Advocacy across multiple Australian states resulted in state specific funding programs which included provisions for business events, such as the NSW Government’s announcement of $530 million to turbocharge the local visitor economy. - Inclusion of business events in the Australian Government’s JobSeeker program, although not continuing for long enough, did provide much needed financial support for those in the sector.
Health and safety paramount Domestic business events organisations have built a sound reputation for stringent health and safety standards. Though perhaps never before has our success hinged so heavily on our processes in this regard. The industry re-evaluated its protocols, from hygiene measures and contactless solutions to check in processes – the entire patron journey was reviewed through a risk mitigation lens and a legacy of enhanced measures will be here for some time.
Advocacy and consultancy activated
Phased approach to recovery proving accurate
Working with the Government on an urgent strategy to sustain the industry and drive recovery from the crisis has been imperative and consultation with the industry was key. Industry association and stakeholder perspectives were canvassed to accurately communicate the needs through to each appropriate tier of government. BECA’s Business Events Recovery and Rebound Framework highlighted our industry’s contribution to the overall economy, challenges faced, and the gaps that were not alleviated or solved by existing stimulus, support measures and longer-term sustainability solutions. Though not every advocacy initiative cut through, as can be the case when lobbying governments for complex changes, there were a number of successes along the road to recovery, including: - The Commonwealth’s $50 million funding announcement to support the restart of Australia’s business events industry.
BECA identified two distinct phases of ‘recovery’ and ‘rebound’. In Australia, high vaccination levels have helped us emerge from the Delta outbreak and we are now stepping through the ‘recovery’ phase. Focussing on the domestic situation, here we maintain our industry’s capacity, build local confidence and demand for business events, and develop industry strategies and practices for the future market. The ‘rebound’ phase will focus on activating regional and global markets and a more significant return to normal levels for international business events is anticipated from the second half of 2022. In this evolved world of business events, we are expecting to see a surge in demand driven by a renewed premium on in-person contact, and the demand for knowledge exchange and experiences, and we have already seen green shoots appearing here. n
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